The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 591 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HotelFriend AG shines , with exclusive features like Guest Feedback Management and Native Email Marketing.
RoomRaccoon shines when it comes to ease of use — especially for brand properties (5.0/5) , with exclusive features like Post-stay emails and Pre-stay emails.
Side-by-side ratings based on 591 verified hotelier reviews on HTR.
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| Starting Price | From $800/mo | From $1,000/mo |
| Verified Reviews | 19 | 572 |
After analyzing 591 verified reviews, HotelFriend AG users most value its , while RoomRaccoon users highlight ease of use, customer service, continuous improvement. Click any theme to see what reviewers say.
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Critical Issues
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #43 1 reviews | #5 214 reviews |
| Mid-Size (25-74 rooms) ▾ | #38 1 reviews | #8 50 reviews |
| Large (75-199 rooms) ▾ | — | #4 18 reviews |
| X-Large (200+ rooms) | #24 0 reviews | #8 2 reviews |
By Property Type
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| Boutique ▾ | #38 1 reviews | #3 245 reviews |
| Luxury ▾ | #41 0 reviews | #4 149 reviews |
| Branded / Chain ▾ | #38 1 reviews | #5 70 reviews |
| Extended Stay ▾ | #27 1 reviews | #3 72 reviews |
By Region
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| North America ▾ | #31 0 reviews | #14 11 reviews |
| Europe ▾ | #25 2 reviews | #1 445 reviews |
| Asia Pacific ▾ | #27 1 reviews | #8 9 reviews |
| Middle East | — | #17 3 reviews |
Choosing the right hotel management software can transform your operations, guest experience, and revenue. Both HotelFriend HMS and RoomRaccoon aim to streamline your workflows, but they diverge significantly in scale, user feedback, and feature breadth. Your decision should hinge on your hotel’s size, regional focus, and specific operational needs.
HotelFriend offers a broader suite for larger or more regulated hospitality businesses, while RoomRaccoon excels in serving independent and small hotels, especially those seeking automation and ease of use. Which platform aligns better with your hotel’s priorities?
HotelFriend HMS and RoomRaccoon target different segments of the hospitality market. HotelFriend’s platform promises an all-in-one solution that unites property management, bookings, POS, and event tools, with a focus on compliance and customization. Conversely, RoomRaccoon emphasizes simplicity, automation, and guest experience enhancement, making it attractive to small and independent hotels.
Review data shows RoomRaccoon has a significantly higher overall rating (4.95/5 vs. 0/5 for HotelFriend) and over 484 reviews in recent months, indicating a more active user base and more recent feedback. HotelFriend’s reviews are infrequent and mostly negative, highlighting bugs and usability issues. Are you willing to risk a less proven platform for a potentially more tailored solution?
If your hotel is a small or independent property aiming for effortless management, increased direct bookings, and automation, go with RoomRaccoon. Its intuitive interface, over 300 integrations, and AI-powered tools support rapid onboarding and ongoing efficiency.
If your hotel is part of a larger chain, operates in highly regulated markets like Germany, or needs customized modules and extensive compliance features, HotelFriend might seem appealing. However, given the overwhelmingly negative reviews and limited recent feedback, RoomRaccoon’s proven track record makes it the safer, more effective choice for most independent and boutique hotels.
RoomRaccoon holds a substantial edge here, with a user satisfaction rating of 4.87/5, and glowing reviews about its straightforward, intuitive design. Users praise its quick learning curve, with many noting how it simplifies daily operations and reduces staff training time.
HotelFriend’s UI scores 4.44/5, but reviews cite cumbersome navigation, bugs, and a steep learning curve, especially during initial setup. Support and onboarding for HotelFriend are rated lower, with some users frustrated by slow response times and technical glitches. Edge: RoomRaccoon.
RoomRaccoon offers 20 features exclusive to its system, including multi-currency support, guest loyalty, website integration, and rate shopping, totaling 37 shared features. Its strengths lie in automation, guest communication, and revenue optimization tools like AI-driven pricing and upselling.
HotelFriend boasts 13 unique features such as guest feedback management, native email marketing, centralized messaging, and employee messaging, but many reviews mention that core functionalities like accounting and channel management are outdated or buggy. RoomRaccoon’s broader, more modern feature set gives it a clear advantage. Edge: RoomRaccoon.
RoomRaccoon’s support scores slightly higher at 4.74/5, with reviews praising its responsiveness and dedicated support team. Customers appreciate the hands-on onboarding and ongoing assistance, especially during the critical early setup phase.
HotelFriend’s support is rated 4.56/5 but is criticized for slow responses and support gaps, with some users describing their experience as “cumbersome” or “buggy.” Given the importance of reliable support, RoomRaccoon’s more recent positive reviews tip the scales. Edge: RoomRaccoon.
RoomRaccoon integrates with 88 verified partners, including major OTAs, payment, and marketing platforms, providing a flexible ecosystem. These integrations help automate workflows, improve accuracy, and expand distribution channels.
HotelFriend offers no verified integrations, which limits its ability to connect with third-party tools or automate processes. This gap could hinder your hotel’s growth and operational efficiency. For hoteliers seeking a connected, adaptable solution, RoomRaccoon’s extensive integration network is a clear advantage. Edge: RoomRaccoon.
RoomRaccoon enjoys a review score of 4.95/5 with 484 recent reviews, highlighting its user-friendliness, automation, and support. Independent hoteliers, in particular, praise how it simplifies daily tasks and increases revenue, with many case studies demonstrating tangible results like RevPAR growth and reduced workload.
HotelFriend’s reviews are sparse and overwhelmingly negative, with many users criticizing bugs, incomplete features, and poor usability. Its lower review volume and recency indicate less market validation. For reliability and satisfaction, RoomRaccoon leads decisively. Edge: RoomRaccoon.
HotelFriend’s base price is $800/month, with no free tier or trial info available. Its pricing model suggests a focus on larger hotels or enterprises willing to invest in a customizable, comprehensive system.
RoomRaccoon costs $1,000/month but offers a free trial, making it easier for small hotels to test before committing. Despite the higher price, its value is supported by extensive features, better support, and proven results. If budget and quick implementation matter, RoomRaccoon offers better value. Edge: RoomRaccoon.
Not ideal if your hotel is small, independent, or seeking a quick, intuitive solution — the system’s complexity and bugs could hinder your operations.
Not ideal if your hotel operates in highly regulated markets requiring specific compliance functionalities that RoomRaccoon doesn’t fully support.
RoomRaccoon is a highly-rated, user-friendly hotel management system that excels in automation, integrations, and guest-focused features. Its proven track record with small and independent hotels makes it a dependable choice for hotels seeking growth and efficiency.
HotelFriend offers an all-in-one property management solution tailored for larger, regulated markets, but its reviews reveal significant usability and bug issues. Despite its extensive modules, the platform’s lack of recent positive feedback makes it a risky investment for most hoteliers.
Choose RoomRaccoon if your hotel prioritizes ease, automation, and proven results. Opt for HotelFriend if your property operates in regulated jurisdictions and requires a highly customizable system — but only if you’re prepared for potential hurdles.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $800/mo | From $1,000/mo |
According to HTR's product database, HotelFriend HMS and RoomRaccoon HMS share 37 features. Here are the key differences — features one has that the other lacks.
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| Automated reporting | ||
| Centralized Messaging | ||
| Direct billing | ||
| Guest Feedback Management | ||
| Mobile optimized/responsive | ||
| Native Email Marketing | ||
| Native Email Marketing | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Special offers & discounts | ||
| Tablet/Kiosk Check-in | ||
| Tariffs |
Showing top differences. 21 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Yield rules have helped us optimise our rates and our occupancy immensely. The ones we found most crucial were setting up yield rules for last minute bookings, to increase our occu..."
No published case study for this goal yet.
"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has le..."
No published case study for this goal yet.
"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers...."
Unique capabilities
What hoteliers love
Many users praise RoomRaccoon for its user-friendly interface and intuitive design, which reduces training time and allows smooth integration into dai... Many users praise RoomRaccoon for its user-friendly interface and intuitive design, which reduces training time and allows smooth integration into daily operations, thereby improving overall efficiency.
While some users commend the support team's responsiveness and expertise, others criticize the lack of after-sales care and response efficiency, indic... While some users commend the support team's responsiveness and expertise, others criticize the lack of after-sales care and response efficiency, indicating inconsistencies in customer service quality.
Users appreciate RoomRaccoon's ongoing development, including AI enhancements, which have contributed to improved sales and operational function, show... Users appreciate RoomRaccoon's ongoing development, including AI enhancements, which have contributed to improved sales and operational function, showcasing commitment to long-term adaptability.
Where hoteliers push back
Several reviews point out critical issues such as ineffective after-sales support and unresolved technical problems, significantly affecting user sati... Several reviews point out critical issues such as ineffective after-sales support and unresolved technical problems, significantly affecting user satisfaction and trust in the system.
The system's pricing is seen as steep by some users, especially those with seasonal businesses, impacting their decision-making despite the perceived... The system's pricing is seen as steep by some users, especially those with seasonal businesses, impacting their decision-making despite the perceived value of included features.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HotelFriend HMS and RoomRaccoon HMS share many core Hotel Management Software features, but each has unique capabilities. HotelFriend HMS offers 1 verified integration partners, while RoomRaccoon HMS offers 88. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. RoomRaccoon HMS leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HotelFriend HMS: No. RoomRaccoon HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelFriend AG has an HT Score of 0 and RoomRaccoon has 86. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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