The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 28 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines when it comes to operational efficiency , with exclusive features like Mobile Checkout and Mobile Checkin.
Orana Software shines , with exclusive features like Automatic Translations (Multi-Lingual) and Local Recommendations.
Side-by-side ratings based on 28 verified hotelier reviews on HTR.
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| Starting Price | From $700/mo | From $400/mo |
| Verified Reviews | 26 | 2 |
After analyzing 28 verified reviews, LIKE MAGIC users most value its operational efficiency, guest experience, complexity reduction, while Orana Software users highlight . Click any theme to see what reviewers say.
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Operational Efficiency
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Guest Experience
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Complexity Reduction
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Booking Engine Performance
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Customization and Branding
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Room Upgrade Functionality
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 10 reviews | #24 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #14 8 reviews | — |
| Large (75-199 rooms) | #13 3 reviews | — |
By Property Type
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| Boutique ▾ | #17 6 reviews | #29 2 reviews |
| Luxury | #28 2 reviews | — |
| Branded / Chain | #16 3 reviews | — |
| Extended Stay ▾ | #4 13 reviews | — |
By Region
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| North America | #30 1 reviews | — |
| Europe ▾ | #9 24 reviews | — |
When choosing between LIKE MAGIC by LIKE MAGIC and Orana Stay by Orana Software, you're evaluating two guest app solutions designed to streamline operations and improve guest experience. Both aim to reduce workload and enhance guest engagement, but they diverge significantly in features, user reviews, and market presence. With LIKE MAGIC having more recent reviews and a higher review count, it currently holds a stronger position. But which platform aligns best with your hotel's needs?
LIKE MAGIC and Orana Stay both target hotels seeking to digitize guest interactions and operational tasks. LIKE MAGIC offers a Swiss-made, all-in-one platform with AI-driven guest communication, digital keys, and upsell features, focusing heavily on automating the entire guest journey. Orana Stay provides a branded app emphasizing a 24/7 digital concierge, with features like contactless messaging, bookings, maps, and recommendations. While LIKE MAGIC's user base spans various segments and regions, Orana Stay appears more tailored to boutique hotels and smaller properties.
The key difference is that LIKE MAGIC emphasizes automation and integration, aiming to replace multiple tools with one comprehensive platform. Orana Stay, on the other hand, centers on guest engagement and convenience through a customizable app, but with fewer advanced features like digital check-in or upsell options. Do these distinctions matter more for your property’s operational complexity or guest service focus?
If your hotel needs to automate guest check-in, optimize operations, and increase revenue through upselling, LIKE MAGIC is the superior choice. Its high review count (26 compared to Orana’s 2) and recent feedback demonstrate strong, current user satisfaction, especially among larger, branded, and city-center hotels. Conversely, if your priority is providing a simple, branded app for self-service information, maps, and basic communication — especially for boutique properties — Orana Stay offers an easier, more budget-friendly approach.
For hotels aiming to significantly cut operational costs and streamline workflows, LIKE MAGIC’s automation features provide tangible advantages. But if your focus is on offering a personalized, branded guest app with minimal complexity, Orana Stay can deliver that at a lower price point. Which approach aligns with your hotel’s strategic goals?
LIKE MAGIC scores a 4.96/5 for ease of use based on recent reviews, with users praising its intuitive, mobile-first interface and smooth onboarding process. Users mention that staff adoption is straightforward, though some note that customization options are limited, which could impact branding flexibility.
Orana Stay boasts a perfect 5/5 rating for ease of use, with users highlighting its simple setup and straightforward functionality. The app’s design makes it easy for staff and guests alike to navigate, and the platform’s focus on self-service features reduces staff training time.
Edge: Orana Stay.
LIKE MAGIC offers 10 verified features, including digital check-in/out, mobile keys, self-service ordering, and AI-powered guest interactions. Notably, it provides unique capabilities like room service ordering, a digital concierge, and a comprehensive booking engine, which Orana lacks.
Orana Stay provides 6 features, with core offerings like reception messaging, maps, weather updates, and booking options. It also includes automated translations and local recommendations, features absent from LIKE MAGIC. However, it does not currently support digital check-in or upsell functionalities.
Edge: LIKE MAGIC.
LIKE MAGIC has a customer support rating of 4.85/5, with recent reviews praising its responsiveness and ongoing product improvements. One reviewer highlighted its “responsive support and seamless integrations,” emphasizing that the team is attentive and helpful.
Orana Software achieves a perfect 5/5 support rating, with reviews emphasizing easy communication, prompt responses, and exceeding expectations. Customers mention that the Australian-based support team is quick to resolve issues and take suggestions seriously.
Edge: Orana Stay.
LIKE MAGIC integrates with 10 verified partners, including major hospitality systems like Mews, SALTO, and Oracle Hospitality, enhancing its ability to connect with existing hotel tech stacks. Some integrations like apaleo, Triptease, and TrustYou further expand its capabilities.
Orana Stay connects with 6 verified partners, including Sirvoy, Guesty, and Cloudbeds, which cover a broad range of property management and booking systems. While fewer in number, these integrations are well-suited for boutique and small hotels.
Edge: LIKE MAGIC.
LIKE MAGIC’s recent reviews, from 26 users, reflect a high satisfaction level, with a 99% likelihood to recommend and an average review score of 77.11. Hotels in city center and branded segments rate it favorably for operational automation and guest satisfaction.
Orana Stay, with only 2 reviews, has a perfect 5/5 rating and a 10/10 NPS score. Its boutique hotel users value its simplicity, affordability, and guest convenience, but the limited review volume makes its overall score less reliable.
Edge: LIKE MAGIC.
LIKE MAGIC charges a flat $700 base price with no freemium or monthly fees, and no implementation costs reported. Its straightforward pricing makes budgeting easier, especially for larger properties seeking comprehensive features.
Orana Software has a lower base price of $400, also without additional fees or trial options. Its lower cost may appeal to boutique hotels or properties with minimal automation needs, but it offers fewer advanced features.
Not ideal if:
Not ideal if:
LIKE MAGIC is a comprehensive, automation-driven guest app that excels in operational efficiency, revenue opportunities, and integrations. Its high review volume and recent positive feedback confirm its current market leadership, especially for larger, branded, or city-center hotels.
Orana Stay offers a straightforward, branded guest app with core communication and booking features, ideal for boutique hotels and properties prioritizing simplicity and affordability. While support and ease of use are excellent, its limited features and lower review count reduce its appeal for complex operations.
Choose LIKE MAGIC if you need a robust, feature-rich platform that automates and integrates seamlessly. Opt for Orana Stay if your focus is on basic guest engagement, branding, and budget-friendly solutions.
In sum, LIKE MAGIC currently holds the edge thanks to its broader capabilities, higher user satisfaction, and recent reviews. However, your specific needs and property size should guide your final decision.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | From $400/mo |
According to HTR's product database, LIKE MAGIC and Orana Stay share 6 features. Here are the key differences — features one has that the other lacks.
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| App download | ||
| Automatic Translations (Multi-Lingual) | ||
| Local Recommendations | ||
| Mobile Checkin | ||
| Mobile Checkout | ||
| Room Service Ordering |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
What hoteliers love
LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.
Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.
LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.
Where hoteliers push back
Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.
Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.
Ranks higher for
Unique capabilities
Unique capabilities
It depends on your requirements. LIKE MAGIC and Orana Stay share many core Hotel Guest Apps features, but each has unique capabilities. LIKE MAGIC offers 10 verified integration partners, while Orana Stay offers 6. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 5.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC: No. Orana Stay: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 78 and Orana Software has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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