LIKE MAGIC (Check-in) vs. mySimpleClient: Which Is Right for You?

Updated June 25, 2026  ·  29 verified reviews analyzed

TLDR

We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

LIKE MAGIC shines in ease of use and customer support , with exclusive features like Hotel Website Check-in Portal and Lobby Kiosk.

FRIVA shines .

See the full breakdown below ↓

How Does LIKE MAGIC (Check-in) Compare to mySimpleClient?

Side-by-side ratings based on 29 verified hotelier reviews on HTR.

HTScore
75
0
Likelihood to Recommend
99%
0%
Ease of Use
4.9/5
0.0/5
Customer Support
4.8/5
0.0/5
Value for Money
4.9/5
0.0/5
Starting Price From $700/mo Contact sales
Verified Reviews 29 0

What Are the Pros and Cons of LIKE MAGIC (Check-in) vs mySimpleClient?

After analyzing 29 verified reviews, LIKE MAGIC users most value its guest journey app, automation & integration, contactless check-in, while FRIVA users highlight . Click any theme to see what reviewers say.

LIKE MAGIC LIKE MAGIC FRIVA
Pros
+ Guest Journey App
+ Automation & Integration
+ Contactless Check-in
+ Design Flexibility
Cons
Revenue Opportunities
Analytics & Reporting
Push Notification Delays

LIKE MAGIC vs FRIVA: Rankings by Hotel Segment

How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment LIKE MAGIC LIKE MAGIC FRIVA
Small (10-24 rooms) #7 12 reviews
Mid-Size (25-74 rooms) #7 10 reviews
Large (75-199 rooms) #8 3 reviews

By Property Type

Segment LIKE MAGIC LIKE MAGIC FRIVA
Boutique #11 6 reviews
Luxury #15 2 reviews
Branded / Chain #15 2 reviews
Extended Stay #5 12 reviews

By Region

Segment LIKE MAGIC LIKE MAGIC FRIVA
North America #17 1 reviews
Europe #5 27 reviews

The Decision

Choosing between LIKE MAGIC (Check-in) and mySimpleClient hinges on what your hotel prioritizes. LIKE MAGIC is designed specifically for contactless check-in and guest engagement, offering a dedicated platform with numerous features, integrations, and a strong market presence. In contrast, mySimpleClient appears more like a CRM tool focused on client relationships, with limited public data on direct hotel check-in functionality.

Both aim to improve operational efficiency and guest experience, but LIKE MAGIC’s targeted contactless check-in solution and extensive review history make it the stronger option. Are you ready to see which platform aligns best with your hotel’s needs?

Is LIKE MAGIC or mySimpleClient Better for Hotels?

LIKE MAGIC and mySimpleClient solve different core problems. LIKE MAGIC focuses on streamlining the guest check-in process and contactless interactions, directly reducing front desk congestion and improving guest convenience. mySimpleClient, on the other hand, appears to be a customer relationship management tool, more suited for managing guest data and feedback rather than contactless check-in.

LIKE MAGIC boasts a 74.02 score on HotelTechReport and 29 reviews, with recent feedback praising its efficiency and automation. mySimpleClient’s review count is zero, with no recent or detailed reviews available, making it harder to gauge its effectiveness for hotel-specific contactless solutions. Given these factors, do you need an end-to-end contactless check-in platform or a CRM-focused tool?

LIKE MAGIC vs mySimpleClient: Which Should Your Hotel Choose?

If your hotel needs a dedicated contactless check-in platform with extensive operational features, go with LIKE MAGIC. Its suite includes digital key access, self-service check-in, document scanning, ID verification, and integrations with partners like Mews and Oracle Hospitality—perfect for hotels seeking a seamless guest journey.

If your priority is improving customer relationships through feedback management and analytics without a specific focus on contactless check-in, mySimpleClient might be suitable. However, its lack of verified integrations, user reviews, and dedicated hotel check-in features suggests it’s less capable for the hotel sector.

For hoteliers aiming to modernize check-in and guest engagement, LIKE MAGIC’s proven track record and feature set make it the clear choice.

Is LIKE MAGIC or mySimpleClient Easier to Use?

LIKE MAGIC scores a 4.9 out of 5 for ease of use, with high ratings for onboarding (4.78/5) and customer support (4.83/5). Users highlight its intuitive guest interface and straightforward onboarding process, despite some noting a desire for simpler backend navigation.

In contrast, mySimpleClient has no public ratings or reviews, leaving the ease of use unverified. Without user feedback or demonstrated hotel-specific features, it’s unlikely to match LIKE MAGIC’s proven user-friendly design.

Edge: LIKE MAGIC.

Which Has Better Features: LIKE MAGIC or mySimpleClient?

LIKE MAGIC offers 17 unique features tailored to hotel contactless check-in and guest management, including hotel website check-in portals, lobby kiosks, device agnosticism, self-service checkout, document scanning, ID verification, multi-lingual support, payment processing, and door lock integration. These features are designed specifically to enhance operational efficiency and guest experience.

mySimpleClient’s feature set remains unspecified, with no verified features documented publicly. Its core value seems related to customer feedback and relationship management, not contactless check-in.

Edge: LIKE MAGIC.

Which Has Better Customer Support: LIKE MAGIC or mySimpleClient?

LIKE MAGIC’s support and onboarding ratings are both above 4.8 out of 5, with reviews describing their responsiveness and helpful guidance. Hoteliers note that support helps streamline training and operational integration, which is critical during platform adoption.

Since mySimpleClient has no reviews or support ratings, it’s impossible to determine its level of customer care. The absence of verified support data makes LIKE MAGIC the safer choice for reliable assistance.

Edge: LIKE MAGIC.

Which Has More Integrations: LIKE MAGIC or mySimpleClient?

LIKE MAGIC boasts 10 verified partners, including Mews, Oracle Hospitality, SALTO Systems, and Adyen, covering property management, payment gateways, and access control. These integrations make it easier to embed the platform into your existing hotel ecosystem.

mySimpleClient has no verified integrations listed, limiting its ability to connect with essential hotel systems. This significantly reduces its practicality for hotel operations that rely on seamless system interoperability.

Edge: LIKE MAGIC.

Which Do Hoteliers Rate Higher: LIKE MAGIC or mySimpleClient?

LIKE MAGIC’s reviews are recent, with a 74.02/100 score and 29 reviews, including positive feedback on efficiency and automation. Hotels in Europe and Asia Pacific use and rate it highly, with some praising its role in reducing staffing by 80% and enhancing guest satisfaction.

In contrast, mySimpleClient has no reviews or ratings, preventing a meaningful comparison. The recent positive feedback on LIKE MAGIC indicates its established reputation among hoteliers.

Edge: LIKE MAGIC.

How Much Do LIKE MAGIC and mySimpleClient Cost?

LIKE MAGIC charges a flat $700 base price, with no freemium options or monthly fees. Its transparent pricing and rich features suggest strong ROI, especially given its extensive hotel-specific capabilities.

Pricing details for mySimpleClient are unavailable, and there’s no indication of cost structure or free trial options. Its lack of transparent pricing makes budget planning difficult.

What Type of Hotel Should Use LIKE MAGIC?

  • Hotels seeking a comprehensive contactless check-in and guest engagement platform.
  • Properties aiming to reduce staffing and operational costs through automation.
  • Hotels with a focus on digital keys, self-service check-in, and integrated revenue opportunities.
  • Teams that want to streamline guest communication and upsell opportunities.
  • Not ideal if you prioritize a simple CRM without operational features or are a small boutique hotel with minimal tech infrastructure.

What Type of Hotel Should Use mySimpleClient?

  • Hotels looking to improve guest feedback and customer relationship management.
  • Properties seeking to analyze client interactions and satisfaction metrics.
  • Teams wanting an easy-to-integrate CRM for automating communications.
  • Not ideal if your hotel requires a dedicated contactless check-in platform or advanced operational features.

LIKE MAGIC vs mySimpleClient: The Bottom Line for Hotels

LIKE MAGIC provides a specialized, feature-rich contactless check-in platform with proven hotel integrations, high user ratings, and recent reviews validating its effectiveness. Its extensive feature set and market presence make it ideal for hotels aiming to modernize check-in processes and enhance guest experiences.

If your hotel needs a dedicated contactless platform that reduces staff workload and improves operational efficiency, LIKE MAGIC is the clear choice. Its high support ratings and proven ROI through case studies reinforce that decision.

Conversely, if your primary goal is managing guest relationships and gathering feedback without specific contactless check-in requirements, mySimpleClient might seem appealing. But without verified hotel-specific features or reviews, it lacks the proven capability to replace a dedicated contactless solution.

In sum, for hotels seeking a reliable, comprehensive contactless check-in solution, LIKE MAGIC is the stronger pick. Its proven track record, robust feature set, and recent positive reviews set it apart in today’s competitive hotel tech landscape.

How Much Do LIKE MAGIC (Check-in) and mySimpleClient Cost?

Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

LIKE MAGIC LIKE MAGIC FRIVA
Starting Price From $700/mo

Feature Comparison: LIKE MAGIC (Check-in) vs mySimpleClient

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature LIKE MAGIC LIKE MAGIC FRIVA
Pre-Arrival & Check-in
84%
0%
Hotel Website Check-in Portal
Lobby Kiosk
Self Service Checkout
Self Service Checkin
Device Agnostic
Easy Room Selection
Information Collection
100%
0%
Custom Questions
Terms & Conditions Signing
Marketing Communications Opt-in
Pre-regisration info collection
Document & Passport Scanning
ID Verification
Translations
50%
0%
Automatic Translations
Multi-lingual
Payments & Authorization
80%
0%
Registration Card E-signature
Collect Deposits
Payment & Authorizations
ID Verification
PCI Compliant
Mobile Key
100%
0%
Door Lock Integration
Upgrades & Upselling
50%
0%
Pre-arrival Upselling & Upgrades
Easy Room Selection

Real-World Results: LIKE MAGIC vs FRIVA by Business Goal

We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
LIKE MAGIC The Zipper Hotel & Apartments Small
+ 80% fewer staff while maintaining operational efficiency
+ 4.6/5 rating on Google, 8.8+ on Booking.com
+ Easy to understand and use - employees have fun to work with. Fully trained staff in just 1.5 days.

"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."

FRIVA

No published case study for this goal yet.

Improve Guest Experience
LIKE MAGIC Stay Kooook Small
+ Lean operations: Reduced staffing needs to 2.5 FTE for an 85-room property
+ Guest Journey adoption: Enabled 95% of guests to manage their entire stay digitally.
+ Decreased staff training time to under four hours for new employees.

"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."

Cedric Maderer
Cedric Maderer
Product Manager
FRIVA

No published case study for this goal yet.

LIKE MAGIC vs FRIVA: The Bottom Line

LIKE MAGIC
LIKE MAGIC
5.0/5 from 29 reviews

What hoteliers love

Guest Journey App 90% positive

The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.

Automation & Integration 100% positive

Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.

Contactless Check-in 100% positive

LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.

Where hoteliers push back

Revenue Opportunities 50% negative

LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.

Analytics & Reporting 67% negative

The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.

Unique capabilities

Hotel Website Check-in Portal Lobby Kiosk Device Agnostic Self Service Checkout Self Service Checkin
4.9/5 ease of use 4.8/5 support 10 integrations
Visit Profile
FRIVA
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Ease of Use LIKE MAGIC 4.9 vs 0.0 (+4.9)
Customer Support LIKE MAGIC 4.8 vs 0.0 (+4.8)
Value for Money LIKE MAGIC 4.9 vs 0.0 (+4.9)
Onboarding LIKE MAGIC 4.8 vs 0.0 (+4.8)

Frequently Asked Questions About LIKE MAGIC (Check-in) vs mySimpleClient

Can LIKE MAGIC (Check-in) replace mySimpleClient?

It depends on your requirements. LIKE MAGIC (Check-in) and mySimpleClient share many core Contactless Check-in features, but each has unique capabilities. LIKE MAGIC (Check-in) offers 10 verified integration partners, while mySimpleClient offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do LIKE MAGIC (Check-in) or mySimpleClient offer a free plan?

LIKE MAGIC (Check-in): No. mySimpleClient: No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank LIKE MAGIC (Check-in) and mySimpleClient?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 75 and FRIVA has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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