Noovy PMS vs. ThinkReservations PMS: Which Is Right for You?

Updated May 29, 2026  ·  420 verified reviews analyzed

TLDR

We analyzed 420 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Noovy shines when it comes to ease of use , with exclusive features like Guest CRM and Revenue management module.

ThinkReservations shines when it comes to customer support — especially for brand properties (0.0/5) , with exclusive features like EPoS and Gift Vouchers.

See the full breakdown below ↓

How Does Noovy PMS Compare to ThinkReservations PMS?

Side-by-side ratings based on 420 verified hotelier reviews on HTR.

HTScore
71
89
Likelihood to Recommend
99%
97%
Ease of Use
4.9/5
4.8/5
Customer Support
4.9/5
4.8/5
Value for Money
5.0/5
4.7/5
Starting Price From $600/mo From $500/mo
Verified Reviews 25 395

What Are the Pros and Cons of Noovy PMS vs ThinkReservations PMS?

After analyzing 420 verified reviews, Noovy users most value its ease of use, customer service, automated payment processing, while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.

Noovy Noovy ThinkReservations ThinkReservations
Pros
+ Ease of Use
+ Customer Support
+ Customer Service
+ Operational Efficiency
+ Automated Payment Processing
+ Data and Reporting
+ Direct OTAs Integration
+ Integration with OTAs
Cons
Design
Pricing and Fees
Reporting Tools
Security Features
Translation Issues

Noovy vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Noovy Noovy ThinkReservations ThinkReservations
Small (10-24 rooms) #39 11 reviews #4 145 reviews
Mid-Size (25-74 rooms) #38 12 reviews #9 25 reviews
Large (75-199 rooms) #6 3 reviews
X-Large (200+ rooms) #5 1 reviews

By Property Type

Segment Noovy Noovy ThinkReservations ThinkReservations
Boutique #38 14 reviews #7 100 reviews
Luxury #54 2 reviews #7 70 reviews
Branded / Chain #52 2 reviews #7 24 reviews
Extended Stay #11 8 reviews

By Region

Segment Noovy Noovy ThinkReservations ThinkReservations
North America #1 386 reviews
Europe #22 23 reviews #57 0 reviews
Asia Pacific #32 0 reviews
Middle East #16 2 reviews #32 0 reviews

The Decision

Choosing the right property management system (PMS) can significantly impact your hotel’s operations, revenue, and guest experience. Both Noovy PMS and ThinkReservations PMS aim to streamline hotel management, but they diverge in features, market presence, and user feedback. Your team needs to weigh which platform aligns best with your hotel’s size, segment, and growth plans.

Noovy offers a comprehensive, all-in-one solution with a broad feature set, while ThinkReservations emphasizes ease of use and strong OTA integration. Are you prioritizing total operational integration or simplicity and proven OTA connectivity?

Is Noovy or ThinkReservations Better for Hotels?

Both Noovy and ThinkReservations are designed to simplify hotel operations, but their focus differs. Noovy provides an extensive suite of tools, including revenue management, guest CRM, and online checkout, to support complex or growing hotels. ThinkReservations centers on seamless booking, automated guest communication, and easy OTA integration, ideal for smaller or mid-sized properties.

The more recent reviews and higher overall rating for ThinkReservations (4.88/5 vs. Noovy’s 5/5 but only 19 reviews) suggest it has a strong, active user base with current positive feedback. Noovy’s reviews, all from the last few years, praise its ease and support but lack recent feedback. Which approach suits your hotel’s stage and needs?

Noovy vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel needs an all-in-one, highly customizable platform capable of revenue management, automated housekeeper notifications, and integrated CRS, Noovy is the better choice. Its feature set of 12 exclusive tools supports complex operations and growth, especially if you value direct control over guest data and online checkouts.

Conversely, if your hotel prioritizes effortless OTA connectivity, fast onboarding, and a straightforward booking process, ThinkReservations suits smaller teams seeking efficiency. Its 356 reviews, mostly recent, indicate a stable, highly-rated product that excels at operational automation and guest communication. For hotels aiming to scale efficiently, ThinkReservations offers proven value.

Is Noovy or ThinkReservations Easier to Use?

Both platforms boast high ease-of-use ratings, with Noovy at 4.84/5 and ThinkReservations at 4.82/5, supported by positive reviews praising user-friendly interfaces. Noovy’s onboarding score of 4.78/5 suggests a smooth start, especially appreciated by hotels new to PMSs. Users say Noovy’s interface is attractive and fast, with many reporting minimal training needed.

ThinkReservations’ interface is also intuitive, with a focus on automating daily tasks like check-ins and messaging. Its simpler design benefits small hotels and B&Bs looking for straightforward operation, and its 24/7 support ensures smooth staff adoption. Edge: Noovy.

Which Has Better Features: Noovy or ThinkReservations?

Noovy offers 12 features exclusive to its platform, including integrated CRS, guest CRM, revenue management, automated space optimization, and online checkout. Its total of 36 features covers a broad spectrum of hotel needs, especially suited for hotels seeking automation and detailed control.

ThinkReservations provides 3 unique features, notably its EPoS and gift vouchers, alongside 36 shared features with Noovy. It excels in operational automation, upselling, and OTA management but lacks some advanced tools like revenue management.

Overall, Noovy’s broader feature set makes it the stronger choice for hotels seeking an all-encompassing system. Edge: Noovy.

Which Has Better Customer Support: Noovy or ThinkReservations?

Noovy’s reviews highlight a 4.89/5 support rating, with users praising their friendly, quick, and effective service. Many reviews mention that support helped them automate payments and troubleshoot issues seamlessly, contributing to high satisfaction.

ThinkReservations’ customer support scores 4.82/5, with reviewers noting prompt responses and helpful staff. Some mention that support on weekends could improve, but overall, the support experience is highly positive.

Given the consistent praise, Noovy’s support edges slightly ahead due to recent review activity and a higher rating. Edge: Noovy.

Which Has More Integrations: Noovy or ThinkReservations?

Noovy boasts 40 verified partners, including major OTAs like Bookboost, RevControl, and SiteMinder, with 2 shared partners such as Stripe and INTELITY. This extensive ecosystem supports a wide range of hotel operations, including revenue management and guest engagement.

ThinkReservations integrates with 16 verified partners, including Expedia, Booking.com, and Airbnb, with a few shared partners. While its OTA integration is solid, Noovy’s broader partner network provides more flexibility for diverse hotel ecosystems.

Edge: Noovy.

Which Do Hoteliers Rate Higher: Noovy or ThinkReservations?

While Noovy has an impressive 5/5 rating from 19 reviews, these are from a small, possibly more niche user base, with no recent reviews. Conversely, ThinkReservations’s 4.88/5 from 356 reviews, primarily recent, indicate broader, current hotel satisfaction.

Hotels in small, B&B, or boutique segments often praise ThinkReservations for its simplicity, while larger or more complex hotels value Noovy’s extensive features. Overall, ThinkReservations’ higher review count and recency give it a slight edge in trusted, current ratings.

Edge: ThinkReservations.

How Much Do Noovy and ThinkReservations Cost?

Noovy’s pricing starts at €£$5 per room per month, inclusive of all features and support, with no implementation or hidden fees. Its transparent flat-rate model makes budgeting predictable.

ThinkReservations charges a base fee of $500 per month, with no mention of per-room pricing but potential additional charges for integrations or premium features. While both are affordable, Noovy’s straightforward flat fee may appeal more to budget-conscious hotels.

What Type of Hotel Should Use Noovy?

  • Hotels that require a comprehensive, all-in-one management system.
  • Properties seeking revenue management, guest CRM, and online checkout.
  • Hotels with complex operations or expanding their offerings.
  • Hotels looking for automation, including space optimization and ID scanning.
  • Hotels that value a user-friendly, open platform with extensive integrations.

Not ideal if your hotel is small and needs only basic booking and guest communication tools, or if you prefer a highly simplified system.

What Type of Hotel Should Use ThinkReservations?

  • Small to medium-sized hotels, B&Bs, inns, and vacation rentals.
  • Hotels prioritizing OTA connectivity and automated guest communication.
  • Properties seeking fast onboarding and straightforward operation.
  • Hotels looking to increase revenue through upselling features.
  • Teams that want a reliable, easy-to-learn platform with excellent support.

Not ideal if your hotel requires advanced revenue management, integrated CRS, or detailed operational control.

The Bottom Line for Hotels

Noovy is a robust, all-in-one PMS that excels in automation, integrations, and advanced features, making it ideal for larger hotels or those with complex needs. Its extensive toolset supports revenue management, guest CRM, and online checkouts, helping hotels grow profitably.

ThinkReservations is better suited for small and mid-sized properties seeking simplicity, OTA integration, and automated guest communication. Its high ratings, large review volume, and recent positive feedback make it a reliable choice for hotels looking to streamline operations.

If your hotel requires a broad, comprehensive management platform and is ready to invest in automation, Noovy is the better choice. For properties focused on operational efficiency, ease of use, and proven OTA connectivity, ThinkReservations is the smarter pick.

How Much Do Noovy PMS and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Noovy Noovy ThinkReservations ThinkReservations
Starting Price From $600/mo From $500/mo

Which Features Does Noovy PMS Have That ThinkReservations PMS Doesn't (and Vice Versa)?

According to HTR's product database, Noovy PMS and ThinkReservations PMS share 36 features. Here are the key differences — features one has that the other lacks.

Feature Noovy Noovy ThinkReservations ThinkReservations
Automated Space Optimization
EPoS
Gift Vouchers
Guest CRM
Integrated CRS
Online Checkout
Payment Requests
Revenue management module
Shift Planning

Showing top differences. 3 more features differ between these products.

Real-World Results: Noovy vs ThinkReservations by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Noovy Noovy

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
Noovy Noovy

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
Noovy Noovy

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

Noovy vs ThinkReservations: The Bottom Line

Noovy
Noovy
5.0/5 from 25 reviews

What hoteliers love

Ease of Use 94% positive

Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces... Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces operational errors.

Customer Service 100% positive

Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfa... Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfaction with the product.

Automated Payment Processing 64% positive

The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appre... The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appreciated for its efficiency in handling non-refundable bookings.

Where hoteliers push back

Design 62% negative

Users appreciate the software's functionality but note that the design is slightly outdated, though a redesign is anticipated to address this issue.

Reporting Tools 43% negative

The software offers robust reporting tools that provide insights into various aspects of hotel operations, aiding in better management decisions.

Ranks higher for

DE #12 vs #22
ES #20 vs #25
FR #13 vs #21
NL #4 vs #14

Unique capabilities

Integrated CRS Guest CRM Revenue management module Payment Requests Automated Space Optimization
4.8/5 ease of use 4.9/5 support 40 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 395 reviews

What hoteliers love

Customer Support 89% positive

Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.

Operational Efficiency 86% positive

ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.

Data and Reporting 75% positive

The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.

Where hoteliers push back

Pricing and Fees 100% negative

Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.

Security Features 67% negative

Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.

Ranks higher for

Mid-Size (25-74 rooms) #9 vs #38
Small (10-24 rooms) #4 vs #39
X-Small (< 10 rooms) #1 vs #46
Bed & Breakfast & Inns #1 vs #51

Unique capabilities

EPoS Gift Vouchers Shift Planning
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Frequently Asked Questions About Noovy PMS vs ThinkReservations PMS

Can Noovy PMS replace ThinkReservations PMS?

It depends on your requirements. Noovy PMS and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Noovy PMS offers 40 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Noovy PMS leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Noovy PMS or ThinkReservations PMS offer a free plan?

Noovy PMS: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Noovy PMS and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Noovy has an HT Score of 71 and ThinkReservations has 89. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

Get personalized product recommendations

Product recommendations advisor

Ghostel icon

Let´s lookup your hotel information