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10 Best The Anything Group Alternatives 2026

Many hotels believe that Online Travel Agencies (OTAs) are the best way to generate bookings, as they often lead to a high volume of reservations with minimal effort. However, after accounting for OTA commissions, the revenue hotels receive from these bookings is significantly reduced compared to direct bookings. Metasearch offers a solution by allowing you to sponsor your hotel across multiple OTAs with just a monthly management fee. This approach drives direct bookings through targeted advertising that leads directly to your booking engine. With Metasearch, you can effectively reduce your reliance on OTAs and say goodbye to their commissions.

Recommended by 1 hoteliers

Triptease

Hotel Metasearch Management Software

-Automatically attract the most engaged searchers in your market with intelligent bidding that adapts based on their likelihood to book and your price parity status. -Don't pay to advertise that you don't have the best rate. Triptease Metasearch is the only service on the market that can remove your direct price from the metasearch auction when you're being significantly undercut by OTAs, saving you money and protecting your brand. -Price Match detects when you're being undercut and automatically discounts your price by just enough to win the direct booking. You control the discount %, so you can protect your margins while still improving direct volumes. -Available on both pay-per-stay and licence fee payment structures. Unlike many providers, Triptease will be completely unaffected by Google's removal of cost-per-stay (CPA) bidding. We use our own advanced algorithms which are independent of Google (and out-perform them too). Triptease clients will enjoy uninterrupted performance whatever their preferred billing model.

Reviewers say compared to The Anything Group, Triptease is

Easier to use
More press mentions
Worse at support
Slower to reach ROI
Less highly recommended
Less features
Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Sales Executive

Director of Sales & Marketing

See all Triptease Reviews

Cendyn

Hotel Metasearch Management Software

The Cendyn Digital Marketing Platform helps hotels drive more direct revenue by managing all digital advertising—metasearch, Google Performance Max, search ads, and display—through one unified system. With deep connectivity to 100+ BE, CRS, and PMS providers, it automates smart bidding strategies, improves visibility across Google, and brings more qualified travelers straight to your website. Real-time insights and reporting give hoteliers full transparency into performance, making it easier to optimize spend and maximize ROI.

Reviewers say compared to The Anything Group, Cendyn is

Easier to use
More features
More press mentions
Worse at support
Slower to reach ROI
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Co-Director / Co-Owner

Directeur général

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RateGain

Hotel Metasearch Management Software

ADARA is the worlds largest marketing and insights platform that transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The ADARA Magellan platform is fueled by first party data from more than 100 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. The platform provides marketers with the ability to reach targeted audiences across devices and channels. Through its exclusive access, ADARAs rich data set delivers more than 450 million monthly uniques with access to 9 billion travel searches annually. Founded in 2009, the company has 19 offices across the U.S., Europe, Middle East and Asia, including its headquarters in Palo Alto, Calif. To learn more, visit WWW.ADARA.COM.

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Bookassist

Hotel Metasearch Management Software

Start with Risk-Free Google Pay-Per-Stay and transition to our Grow and Scale programs for increased visibility and improved ROI. Many companies offer connectivity to metasearch channels but that's not good enough. Bookassist's dedicated metasearch team successfully manages, monitors and optimises metasearch campaigns for over 250 hotels across 15 countries. Top performing clients see an average contribution to overall direct bookings of up to 40%

Reviewers say compared to The Anything Group, Bookassist is

Easier to use
More features
More press mentions
Worse at support
Slower to reach ROI
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Cluster Revenue Manager

Sales & Marketing Manager

See all Bookassist Reviews

Hotelchamp

Hotel Metasearch Management Software

Hotelchamp Metasearch is here to make your direct channel your strongest. Significantly decrease your spend on commission and build a recurring relationship with your guests. Increase your hotel's visibility on Google Hotel Ads and all relevant metasearch platforms. Attract highly qualified traffic, improve conversions and lower your distribution costs.

RateGain

Hotel Metasearch Management Software

We have the largest database of travel intent traffic globally combined with proprietary business intel to increase conversion, drive direct bookings, and reduce dependency on third-party channels. 1. 300+ global brands 2. 1.7bn+ digital identities 3. 22x ROAS 4. 140+ connected booking engines Why work with us? 1. Improve at least 30% direct contribution to bookings 2. With 100% control over guest journey, re-target them 3. Pay on the stay commission model 4. 1.7bn+ digital identities, 1st Party travel intent data to target right traveler 5. Under 2 minutes, distribute to OTAs, Meta, and IBE from a single system 6. Parity and Demand Intelligence

Reviewers say compared to The Anything Group, RateGain is

Easier to use
More features
Better for: Resorts
More press mentions
Worse at support
Slower to reach ROI
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Luxury Hotels, Other

RECENT HOTELIER RECOMMENDATIONS

General Manager

Director Distribution

See all RateGain Reviews

Amadeus

Hotel Metasearch Management Software

GDS advertsing across all major GDSs. With Amadeus you'll be able to: - Capture the attention of travel sellers on any GDS. - Target travel agents of your choice via PCC - Benefit from experts who manage >80% of GDS hotel ads

Sojern

Hotel Metasearch Management Software

Sojern is a top digital marketing platform designed specifically for travel marketers. With Sojern, hotel marketers can spend less time worrying about digital marketing and instead concentrate on their key focus: providing an exceptional customer experience for their guests. With the help of artificial intelligence and traveler intent data, Sojern's user-friendly Traveler Advertising Solutions empower hoteliers to engage and convert travelers, and generate direct demand through multichannel marketing. More than 10,000 hotels and travel marketers depend on Sojern each year to engage and convert travelers worldwide.

Reviewers say compared to The Anything Group, Sojern is

Easier to use
More press mentions
Worse at support
Slower to reach ROI
Less highly recommended
Less features
Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Owner in Thành phố Phú Quốc (Vietnam)

General Manager in

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SiteMinder

Hotel Metasearch Management Software

Did you know around 75% of travellers use metasearch engines to find hotels and book online? How can you get a slice of the pie? Demand Plus brings these travellers to your direct channels. You own the booking, can build guest loyalty and increase revenue through upsell offers, all while reducing your dependence on third party channels. Forget the hassle of set up, bidding and billing, we take care of everything and you only pay for completed stays.

Reviewers say compared to The Anything Group, SiteMinder is

Easier to use
More press mentions
Worse at support
Slower to reach ROI
Less highly recommended
Less features
Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas