Cendyn Digital Marketing Platform

4.6 (29 REVIEWS)

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HT Score  
82 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Melissa, Kilian, Holly + 18 more experts recommend Cendyn

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Cendyn Digital Marketing Platform

4.6 (29 REVIEWS)

Ranked 4 (out of 26) in Hotel Metasearch Management Software

Power up your direct bookings by up to 30% with our all-in-one platform

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Bell avatar Bell - AI powered product analyst

I analyzed all of Cendyn’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like the Cendyn Metasearch Platform for its streamlined management of multiple channels, enhancing visibility and demand. Key features such as intuitive analytics for real-time strategy optimization, and flexible bidding models tailored to metasearch platforms, are frequently praised. Potential buyers should note the advanced integration capabilities and automation processes, which contribute to increased revenue, reduced costs, and improved marketing efficiency, although speed and reporting improvements can enhance real-time insights.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

Hyatt, Virgin, Onyx Hospitality Group & 274 others

Read their reviews

What Types of Hotels Cendyn is Popular For

Size

18 | X-Small (1-9 room)

9 | Small (10-24 room)

67 | Mid-Sized (25-74 room)

102 | Large (75-199 room)

127 | X-Large (200+ room)

Country

200 | United States of America

25 | France

11 | Spain

9 | Canada

8 | United Kingdom

6 | Italy

5 | South Africa

4 | Mexico

4 | Ireland

4 | India

4 | Australia

3 | United Arab Emirates

3 | Bahrain

2 | Saudi Arabia

2 | Denmark

2 | Switzerland

2 | New Zealand

1 | Myanmar

1 | Morocco

1 | Greece

1 | Malaysia

1 | Bulgaria

1 | Singapore

1 | Sweden

1 | Cyprus

1 | Bermuda

1 | Kenya

1 | Norway

1 | Dominican Republic

1 | Belgium

1 | Japan

1 | Ghana

1 | Korea, South

1 | Qatar

1 | Colombia

1 | Germany

1 | Netherlands

Type

163 | Boutiques

149 | Resorts

130 | Luxury Hotels

118 | City Center Hotels

95 | Branded Hotels

92 | Bed & Breakfast & Inns

71 | Airport/Conference Hotels

68 | Limited Service & Budget Hotels

42 | Casinos

20 | Extended Stay & Serviced Apartments

15 | Vacation Rentals & Villas

14 | Hostels

10 | RV Parks & Campgrounds

8 | Motels

Region

213 | North America

66 | Europe

12 | Asia Pacific

8 | Africa

6 | Oceania

6 | Middle East

2 | Central America

1 | South America

Category

166 | Hotel Reservations Software

144 | Booking Engine

55 | Digital Marketing Agencies

36 | Revenue Management Systems

29 | Hotel Metasearch Management Software

23 | Hotel Rate Parity

18 | Business Intelligence

16 | Hotel CRM & Email Marketing

11 | Website Design

11 | RFPs & Proposal Management Software

4 | Event Management Software

1 | Meetings & Events Intelligence

What is Cendyn?

Founded in 1996 | Headquarters in Boca Raton (United States) | 570 employees
Cendyn Digital Marketing Platform is a comprehensive digital marketing system designed specifically for the hospitality industry. This platform allows hotels and resorts to easily connect to all main metasearch engines while effectively managing their metasearch and digital media campaigns. It integrates Google Performance Max for travel goals, ensuring your property appears prominently on Google with targeted Search Ads campaigns. Furthermore, it enhances your visibility across all Google advertising channels and inventory, helping you attract more bookings and maximize ROI. By leveraging this platform, hospitality businesses can streamline their marketing efforts and achieve greater online presence and engagement.

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Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Cendyn products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Cendyn

FAQs

Capabilities

Increase direct bookings by up to 30%

Campaigns tailored to your needs

Put your hotel and destination front and center

Expand your reach on Google

Seize top spot on Google

Features

Services

4/5 features

Reporting & Analytics

4/5 features

Available Add-ons & Modules

Media Performance Management Services

A specialized team manages your campaigns to ensure they realize the best possible visibility while optimizing your investment costs. We create a personalized, fully integrated warning system in the management platform your team uses to manage your accounts, making it simple for your team to monitor your campaigns. And, of course, each metasearch and media channel is managed according to its own rules to best improve your performance.

PREMIUM ADD-ON

Cendyn Reviews Summary

4.6
Excellent
Ease of Use
4.6/5
Customer Support
4.7/5
ROI
4.4/5
Implementation
4.3/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Cendyn Digital Marketing Platform is the #2 most trending product in the Hotel Metasearch Management Software category (out of 26) and the #130 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Cendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
82 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Cendyn Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Cendyn Average Cendyn

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1

Success Stories

30

References

41

Featured Customers

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Cendyn Reviews

Hotelier Rating

Excellent
231
Very Good
60
Average
29
Poor
10
Terrible
5

Property Size

  • X-Small (18)
  • Small (9)
  • Mid-Sized (67)
  • Large (102)
  • X-Large (127)

Country

  • United States of America
    United States of America
    (200)
  • France
    France
    (25)
  • Spain
    Spain
    (11)
  • Canada
    Canada
    (9)
  • United Kingdom
    United Kingdom
    (8)
  • Italy
    Italy
    (6)
  • South Africa
    South Africa
    (5)
  • Mexico
    Mexico
    (4)
  • Ireland
    Ireland
    (4)
  • India
    India
    (4)
  • Australia
    Australia
    (4)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Bahrain
    Bahrain
    (3)
  • Saudi Arabia
    Saudi Arabia
    (2)
  • Denmark
    Denmark
    (2)
  • Switzerland
    Switzerland
    (2)
  • New Zealand
    New Zealand
    (2)
  • Myanmar
    Myanmar
    (1)
  • Morocco
    Morocco
    (1)
  • Greece
    Greece
    (1)
  • Malaysia
    Malaysia
    (1)
  • Bulgaria
    Bulgaria
    (1)
  • Singapore
    Singapore
    (1)
  • Sweden
    Sweden
    (1)
  • Cyprus
    Cyprus
    (1)
  • Bermuda
    Bermuda
    (1)
  • Kenya
    Kenya
    (1)
  • Norway
    Norway
    (1)
  • Dominican Republic
    Dominican Republic
    (1)
  • Belgium
    Belgium
    (1)
  • Japan
    Japan
    (1)
  • Ghana
    Ghana
    (1)
  • Korea, South
    Korea, South
    (1)
  • Qatar
    Qatar
    (1)
  • Colombia
    Colombia
    (1)
  • Germany
    Germany
    (1)
  • Netherlands
    Netherlands
    (1)

Region

  • North America
    North America
    (213)
  • Europe
    Europe
    (66)
  • Asia Pacific
    Asia Pacific
    (12)
  • Oceania
    Oceania
    (6)
  • Middle East
    Middle East
    (6)
  • South America
    South America
    (1)
  • Central America
    Central America
    (2)
  • Africa
    Africa
    (8)
10

A true trusted partner.

Directeur Exploitation Hôtel from 5 to 9 room in Rivery (France)

Verified
13 days ago
We've been working with Whip (Now Cendyn) for over 10 years, and there's no question of stopping. A special mention goes to Marjorie, our account manager, who has always been extremely responsive and exemplary in her professionalism, whether it's for her sound advice, case follow-up, or rapid problem resolution.
Country France
Directeur Exploitation Hôtel
X-Small Hotel
10

Perfect accompaniment!

Directrice des Opérations from 25-49 room Boutique in Paris (France)

Verified
17 days ago
The support we have received for over ten years is simply remarkable. Special mention to Marjorie who ensures good processes and good initiatives with great responsiveness and expertise. A big thank you.
Country France
Directrice des Opérations
Mid-Sized Hotel
8

Very efficient product and team to manage your metasearch visibility

Directrice des ventes et du RM from 100 to 199 room Boutique in Paris (France)

Verified
5 months ago
Hotel metasearch management software is easy to yooz, easy to understand The team who is following our account, is providing an excellent support service to help us. We are fully satisfied by the solution, even more since we have a monthly call with our account Manager who is very reactive and understand exactly our brand strategy.
Country France
Directrice des ventes et du RM
Large Hotel
7

Metasearch review

Performance Marketing Coordinator from 200 to 499 room Luxury Hotel in Uvero Alto (Dominican Republic)

Verified
6 months ago
All channels in one place and manage marketing campaigns have never been so easy. Having all communication channels in one place and managing marketing campaigns has never been easier. This platform provides an all-in-one solution that allows you to centralize all your marketing efforts in an intuitive and user-friendly interface. From mana...
Country Dominican Republic
Performance Marketing Coordinator
X-Large Hotel
10

A team of specialists

Directeur Marketing from 25-49 room Casino in Biarritz (France)

Verified
6 months ago
The experience of the various interlocutors and the existing connectivities with numerous market players. This allows for 360-degree marketing.
Country France
Directeur Marketing
Mid-Sized Hotel
8

Metasearch campaigns management

Digital Project Manager from 100 to 199 room Limited Service & Budget Hotel in Pompano Beach (United States of America)

Verified
6 months ago
Metaio offer a wide and extensive range of data that ease the process of decision making. The roll over descriptions provide a good explanation of which data you are looking at and is of utmost importance. I really appreciate the fact that we can manage the bidding ourselves. The budget cap option is an advantage. It is also a benefit to co...
Country United States of America
Digital Project Manager
Large Hotel
9

A great solution for your Metasearch campaigns as a hotel chain

Head of Digital Marketing from 100 to 199 room Limited Service & Budget Hotel in Amsterdam (Netherlands)

Verified
6 months ago
The metasearch interface is very user friendly and allows to showcase all activated campaigns broken down by metasearch and to easily compare hotels and timeframes. It is also easy to update and edit the bid modifiers. The connectivity team has shown a lot of flexibility to work with the necessary customizations for our pricing structure. T...
Country Netherlands
Head of Digital Marketing
Large Hotel
10

Great meta search management

Head of Revenue Management from 100 to 199 room Boutique in Paris (France)

Verified
6 months ago
Many years now that we are working with Cendyn for our metasearches management and we are really happy of that. Our hotels visibility keeps improving since our collaboration.
Country France
Head of Revenue Management
Large Hotel
9

Highly Satisfied with Cendyn Metasearch Platform

E-Commerce Manager from 500+ room Boutique in Köln (Germany)

Verified
6 months ago
The Cendyn Metasearch Platform is user-friendly, intuitive, and highly efficient. It consolidates all metasearch channels into one streamlined platform, making campaign management a breeze. The professional and reliable support from the account managers is outstanding, ensuring a smooth experience from start to finish.
Country Germany
E-Commerce Manager
X-Large Hotel
8

Clear overview of metasearch

Emarketing Manager from 5 to 9 room Bed & Breakfast & Inn in Mondello (Italy)

Verified
6 months ago
Ability to manage multiple channels efficiently with different marketing strategies. And excellent visibility across key metasearch platforms (Trivago, Google... ).
Country Italy
Emarketing Manager
X-Small Hotel
  • 1
  • 2
  • 3

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

We have been successfully working with Cendyn and their tool for meta-bidding ads for some time now. The platform allows us to efficiently and effectively place ads on platforms like Google, Tripadvisor, and Trivago. The tool’s user-friendliness is particularly noteworthy, offering intuitive handling and clear data insights. Our collaboration with the Cendyn team has been a pleasure – our contacts are highly competent, responsive, and always provide valuable support. Using the tool has significantly improved the performance of our campaigns, enabling us to deliver even greater value to our clients. Cendyn is a strong partner in the field of meta-bidding, and we can highly recommend them without hesitation.

Question:

What differentiates this product or service from the competition?

Answer:

What truly sets Cendyn apart from the competition (next to the topics mentioned above) is their transparent and predictable pricing model. This gives us and our clients a clear overview of costs, enabling better budget planning and increased trust in the collaboration.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

If you're considering using Cendyn's meta-bidding tool, my advice would be to invest time upfront in understanding the full capabilities of the platform and aligning it with your hotel's revenue strategy. The tool is highly effective, but its real value comes from setting clear goals and continuously optimizing campaigns based on performance insights.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 0 recommend
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Kilian Allesch Teamlead SEA / SEO @ Online Birds GmbH
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Nacho Jacobo CEO y Co-Fundador @ BookingCore
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Stephen Collins Head of Customer Success @ Avvio
Are you a consultant or vendor that recommends Cendyn? Leave a recommendation

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Support

Unverified

Cendyn has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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2025

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Response Time

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