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Cendyn Digital Marketing Platform
4.5 (38 REVIEWS)
HT Score
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Kanchan, Amanda, John + 20 more experts recommend Cendyn
Read Recommendations
Cendyn Digital Marketing Platform
Ranked 5 (out of 29) in Hotel Metasearch Management Software
Power up your direct revenue by up to 16% with our all-in-one platform
90% recommended by 353 hotels
Hyatt, Virgin, Onyx Hospitality Group & 350 others
Bell - AI powered product analyst
I analyzed all of Cendyn’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like the Cendyn Metasearch Platform for its streamlined management of multiple channels, enhancing visibility and demand. Key features such as intuitive analytics for real-time strategy optimization, and flexible bidding models tailored to metasearch platforms, are frequently praised. Potential buyers should note the advanced integration capabilities and automation processes, which contribute to increased revenue, reduced costs, and improved marketing efficiency, although speed and reporting improvements can enhance real-time insights.
Hyatt, Virgin, Onyx Hospitality Group & 350 others
Read their reviewsWhat Types of Hotels Cendyn is Popular For
Size
14 | X-Small (1-9 room)
59 | Small (10-49 room)
37 | Mid-Sized (50-99 room)
211 | Large (100-499 room)
90 | X-Large (500+ room)
Country
270 | United States
31 | France
15 | Canada
11 | Spain
9 | United Kingdom
6 | Italy
5 | South Africa
5 | India
4 | Mexico
4 | Ireland
4 | Australia
3 | United Arab Emirates
3 | Bahrain
2 | Saudi Arabia
2 | Denmark
2 | Switzerland
2 | Thailand
2 | New Zealand
1 | Belgium
1 | Morocco
1 | Greece
1 | Malaysia
1 | Bulgaria
1 | Singapore
1 | Sweden
1 | Cyprus
1 | Kenya
1 | Norway
1 | Myanmar
1 | Netherlands
1 | Japan
1 | Ghana
1 | Korea, South
1 | Qatar
1 | Colombia
1 | Germany
Type
205 | Boutique Hotels
187 | Luxury Hotels
170 | Resorts
168 | Branded Hotels
161 | City Center Hotels
124 | Bed & Breakfast & Inns
120 | Airport/Conference Hotels
91 | Limited Service & Budget Hotels
42 | Casinos
27 | Extended Stay & Serviced Apartments
26 | Hostels
21 | Vacation Rentals & Villas
13 | RV Parks & Campgrounds
9 | Motels
Region
289 | North America
73 | Europe
15 | Asia Pacific
8 | Africa
6 | Oceania
6 | Middle East
1 | South America
Category
172 | Hotel Reservations Software
151 | Booking Engine
66 | Meetings & Events Intelligence
57 | Digital Marketing Agencies
42 | Business Intelligence
39 | Revenue Management Systems
38 | Hotel Metasearch Management Software
27 | Hotel Rate Parity
22 | Hotel CRM & Email Marketing
19 | RFPs & Proposal Management Software
15 | Website Design
8 | Event Management Software
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What is Cendyn?
Founded in 1996 | Headquarters in Boca Raton (United States) | 570 employees
Cendyn Digital Marketing Platform is a comprehensive digital marketing tool designed for hoteliers to streamline and optimize their online advertising efforts. It consolidates metasearch, Google Performance Max, search ads, and display advertising into a single, unified system. This platform enhances visibility and demand by offering intuitive analytics for real-time strategy optimization and flexible bidding models. Its strong integration with over 100 booking engines, central reservation systems, and property management systems automates smart bidding strategies, enhancing marketing efficiency and maximizing ROI through increased direct revenue and improved performance transparency.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Cendyn products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Cendyn Reviews Analyzed: 26
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Cendyn Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Cendyn
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Cendyn's Provided Description:
"The Cendyn Digital Marketing Platform helps hotels drive more direct revenue by managing all digital advertising—metasearch, Google Performance Max, search ads, and display—through one unified system. With deep connectivity to 100+ BE, CRS, and PMS providers, it automates smart bidding strategies, improves visibility across Google, and brings more qualified travelers straight to your website. Real-time insights and reporting give hoteliers full transparency into performance, making it easier to optimize spend and maximize ROI."
FAQs
Capabilities
Campaigns tailored to your needs
Campaigns tailored to your needs
Sell your rooms on the channels that best suit your hotel. Mix bidding models and change your strategy as you need. All the bidding methods, markets, latest features, and new surfaces you need to increase your direct bookings.
Increase direct bookings by up to 30%
Increase direct bookings by up to 30%
Convert ready-to-book travelers looking for your hotel and increase your direct bookings by up to 30% with metasearch advertising. Easily manage your campaigns on all main price comparison sites like Google Hotel Ads, Tripadvisor, trivago, and Kayak.
Expand your reach on Google
Expand your reach on Google
Leverage Google Performance Max for travel goals’ machine learning to stay ahead of the game on all Google surfaces. Serve targeted hospitality ads to reach more travelers, enhancing touchpoints throughout their booking journey.
Seize top spot on Google
Seize top spot on Google
Position your hotel at the top of the Google search results page to drive more qualified traffic to your website. Easily launch, manage, monitor, and track your Search Ads campaign performance seamlessly alongside your other campaigns, all within one user-friendly platform.
Convert travelers with AI-powered display ads
Convert travelers with AI-powered display ads
Engage guests with dynamic display ads on Google & Microsoft website and app networks to capture qualified demand. Use first-party data and real-time AI-powered travel intent signals to convert high-intent travelers, including retargeting site visitors.
Put your hotel and destination front and center
Put your hotel and destination front and center
Increase your hotel’s visibility in your destination thanks to Google Property Promotion Ads, Tripadvisor Sponsored Placement or Trivago Sponsored Listing. Put your hotel front and center on price comparison sites when users are actively looking for accommodation in your destination, bypassing the OTAs.
Reporting made easy
Reporting made easy
Enjoy transparent performance tracking with automated reporting dashboards. Monitor bookings and impressions generated in a simple, transparent, and intuitive way. Depending on your needs, leverage custom reports to track the performance and KPIs of your campaigns in the Reporting Center.
Connectivity & Premium Support
Connectivity & Premium Support
Bridge the gap between your official website prices and digital ad channels. The Digital Marketing Platform integrates with over 150 market-leading engines, CRS, and bespoke technologies. You can choose to manage your campaigns or let our team do it for you. Either way, our specialists and technology are here to help you reach your revenue goals.
Features
Services
4/5 features
Reporting & Analytics
4/5 features
Available Add-ons & Modules
Media Performance Management Services
A specialized team manages your campaigns to ensure they realize the best possible visibility while optimizing your investment costs. We create a personalized, fully integrated warning system in the management platform your team uses to manage your accounts, making it simple for your team to monitor your campaigns. And, of course, each metasearch and media channel is managed according to its own rules to best improve your performance.
Cendyn Reviews Summary
Ease of Use
4.6/5
Customer Support
4.6/5
ROI
4.4/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, Cendyn Digital Marketing Platform is the #5 most trending product in the Hotel Metasearch Management Software category (out of 29) and the #199 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreCendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Cendyn Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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References
"Since we’ve partnered with Cendyn, we’ve doubled the size of our database. Cendyn has allowed us to really focus and grow our channel mix. We’ve exceeded our goals in the channels most profitable to us."
Josh Herman
Executive Director of Marketing & PR @
Fontainebleau Miami Beach
"Cendyn’s website and CMS services were instrumental in redefining Margaritaville Hotel & Resorts’ online visual identity and brand presence. Their teams really understand how to create an optimal web experience for guests while supporting multiple, complex properties."
Elyse Curtis
Vice President of Hospitality Marketing @
The Omni Grove Park Inn
"Revintel is great for us because it consolidates all of the data from different sources into one platform that we can run many different reports off of, that really assist us in making the right decisions."
Stephanie Wheeler
VP of Revenue Management @
The Boyd Gaming Corporation
"Cendyn is a great product for us. It really helps us figure out what our occupancy will be and what the demand looks like. We use Cendyn’s Guestrev product for our revenue management system. It’s a great dynamic system that looks at all of the different business demands and gives us a great forecast. From there, we’re really able to optimize and figure out the right pricing points and looking at their recommendations to optimize our business."
Stephanie Wheeler
VP of Revenue Management @
The Boyd Gaming Corporation
"Using Guestfolio CRM is simple, but the payoffs on how it improves guest communications and hotel insights have been massive."
Sabrina Donovan
Operations Manager @
Pacific Sands Beach Resort
"Using every element of Guestfolio CRM has enabled us to simplify the whole experience for the guest. It doesn’t just save time for us as a team, it is vital for the guest to improve their overall experience at Nita Lake Lodge."
Joleen Kenney
Operations Manager @
Nita Lake Lodge
"Guestrev had the types of reports we were looking for, including forecasting, on-the-books as well as historical. It's very difficult in the high-end luxury market to convince people to move into that daily rate market so we needed a solution that helps us with that process."
Mary Arcuri
Group Director of Reservations & Revenue @
Ocean House
"We have been using Pegasus Analytics for over a year and find it a great help to understand the key drivers influencing demand and revenue. It has helped our sales team in understanding the booking pattern of key clients, helping us in our 2019 rate and negotiation strategy."
Paul O'Connell
Sales & Marketing Manager @
Clayton Hotel Cork City
"We have used eProposal for so long now, it’s become second nature! It makes everything so much easier for the team. Everything auto-populates so is extremely fast to send out our proposals – the first electronic interaction is fast and seamless which works well for our customers."
Ibrahim Bashir
Assistant Director of Sales @
The Ritz-Carlton, Dubai International Financial Centre
"Partnering with Cendyn was an easy choice. The robust offering of services (eProposal, eMenus, eInsight and digital media) have armed our sales and marketing team with powerful selling tools. eProposal integrates seamlessly with CI/TY, allowing for the creation of highly personalized proposals in minutes, gaining more time to focus on revenue-generation. Plus, Cendyn’s communication suite with real-time alerts ensures no lead is forgotten."
Jason LaCkore
Director of Sales @
JW Marriott Miami Turnberry Resort & Spa
"I love eProposal. I recommend it to hoteliers and event planners responding to RFPs. It’s much easier to get our proposals to the top of the line. When responding to RFPs, speed is everything and eProposal saves us time and gives us the competitive edge."
Katrina Banzon
Complex Director of Sales @
Embassy Suites, Brighton Management, Inc
"I’ve seen lots of companies run their marketing in a silo, but by using Cendyn's CRM and digital marketing services together, it allows us to really direct our efforts to what the data is telling us. We can spend our dollars on what is most effective. It takes the guesswork out of a lot of things. It’s so beneficial to have them integrated together."
Josh Herman
Director of PR & Marketing @
Fontainebleau Miami Beach
"With Cendyn, we see direct, bottom line improvement to our CRM efforts and ability to nurture a repeat client base. Cendyn has performed so quickly, especially in times of need. It’s been a great boom for us."
Ray DeJohn
Director of Sales & Marketing @
Hotel Granduca Houston
"“Our revenue management system is one of the primary factors behind our multi-year run of successes, there are other contributory factors, certainly, but the (guestrev) system clearly helps us support and execute on our strategies."
Jamie Pena
VP of Revenue Strategy & Global Distribution @
Omni Hotels & Resorts
"I appreciate many features of the booking engine. The dashboard is very intuitive and user-friendly, allowing us to easily manage our content, distribution, metasearch connectivity, and many other critical components of a successful digital marketing strategy. I also find geo-targeting and the dynamic pricing rules incredibly valuable—both tools allow us to deliver the most competitive and attractive rates to the correct guest. As a result, we experience much higher conversion rates and direct bookings."
Halei Young
Digital Marketing & Community Manager @
Beach Terrace
"I appreciate many features of the booking engine. The dashboard is very intuitive and user-friendly, allowing us to easily manage our content, distribution, metasearch connectivity, and many other critical components of a successful digital marketing strategy. I also find geo-targeting and the dynamic pricing rules incredibly valuable—both tools allow us to deliver the most competitive and attractive rates to the correct guest. As a result, we experience much higher conversion rates and direct bookings."
Halei Young
Digital Marketing & Community Manager @
Beach Terrace
"Since we’ve partnered with Cendyn, we’ve doubled the size of our database. Cendyn has allowed us to really focus and grow our channel mix. We’ve exceeded our goals in the channels most profitable to us."
Josh Herman
Executive Director of Marketing & PR @
Fontainebleau Miami Beach
"The training Cendyn provided was extremely helpful. Our trainer Cassandra did an outstanding job. She took the time to thoroughly answer questions and was very detailed throughout the entire experience. Our product service managers were wonderful, especially Debi. Her patience, ability to guide, assist and just being there to answer questions was fantastic!"
Alicia Favinger
Corporate Newmarket Systems Analyst, Report Specialist @
Valley Forge Casino Resort
"We are delighted with the functionality that Guestfolio offers and are excited with the ability to be able to track our return on investment, as well as being able to track and interact with our clients."
Leigh Jenkins
Sales & Marketing Director @
Chewton Glen Hotel & Spa
"As a Relais & Châteaux property, providing a high quality guest experience at Hotel Wailea is our number one priority. Guestfolio’s personal concierge has helped us anticipate guest needs before they arrive, their pre and post-stay emails have kept us in touch with our clientele, and their surveys have helped us raise our own service standards by providing quick and candid guest feedback."
Christy Stesky
Director of Marketing @
Hotel Wailea
"Guestfolio is always finding a way to make their product as user-friendly as possible for clients and we really appreciate how they are constantly innovating and evolving their product."
Angie Tran
Digital Marketing Manager @
Shangri-La Toronto
"I really love working with their team. Everyone from our account manager to the client support team, to the product specialists have just been a dream to work with. It's been like night and day in comparison to vendors that we've worked with previously in a similar space."
Eric Gooden
Marketing Manager @
Solara Resort - Bellstar Hotels & Resorts
"In my previous roles, I worked at several brand hotels. While I received a lot of support, there was a sacrifice or lack of flexibility and creativity. However, with Travel Tripper (now Pegasus), these are all turned into opportunities — instead of adjusting myself to follow the brand's cookie-cutter rules, I’m able to talk to my CRS manager as well as the digital agency team to brainstorm and implement our ideas. So I’m very excited about the fact that I have the flexibility and expert support from their team to make things happen."
Michelle Mu
Director of Revenue & Distribution @
Refinery Hotel
"I appreciate many features of the booking engine. The dashboard is very intuitive and user-friendly, allowing us to easily manage our content, distribution, metasearch connectivity, and many other critical components of a successful digital marketing strategy. I also find geo-targeting and the dynamic pricing rules incredibly valuable—both tools allow us to deliver the most competitive and attractive rates to the correct guest. As a result, we experience much higher conversion rates and direct bookings."
Halei Young
Digital Marketing & Community Manager @
Beach Terrace
"I'm on my ninth year here [at Beach Terrace Inn] and we've been through several digital marketing companies through the process. I have found Travel Tripper's folks to be by far the most innovative...With some of our previous companies, I really felt like we were just an account that they handled. With Travel Tripper, I feel very much that they're invested in our success."
Renier Milan
Vice President of Hotels @
Tobo Investments
"I really love working with their team. Everyone from our account manager to the client support team, to the product specialists have just been a dream to work with. It's been like night and day in comparison to vendors that we've worked with previously in a similar space."
Eric Gooden
Marketing Manager @
Solara Resort - Bellstar Hotels & Resorts
"In my previous roles, I worked at several brand hotels. While I received a lot of support, there was a sacrifice or lack of flexibility and creativity. However, with Travel Tripper (now Pegasus), these are all turned into opportunities — instead of adjusting myself to follow the brand's cookie-cutter rules, I’m able to talk to my CRS manager as well as the digital agency team to brainstorm and implement our ideas. So I’m very excited about the fact that I have the flexibility and expert support from their team to make things happen."
Michelle Mu
Director of Revenue & Distribution @
Refinery Hotel
"As a market intelligence tool, revcaster gives us a better understanding of a hotel’s competitive set and how we should price position ourselves."
Stefan Wolf
Senior VP, Revenue & Distribution Strategy @
The Posh Phaya Thai
"After a hiccup-free implementation process, we found grouprev to be extremely user-friendly, and saw immediate results."
Kyle Yarbrough
Revenue Manager @
The Hotel at Auburn University & Dixon Conference Center
"It is extremely valuable to us to have one comprehensive platform pulling data company-wide so that we can have a consistent, single source of truth for each property"
Kathleen Cullen
SVP of Revenue and Distribution @
Two Roads Hospitality
Featured Customers
More Products by Cendyn
Hotelier Rating
Looking for specific info?
1
Worst experience. Vindictive company.
Owner from 500+ room Boutique in Louisville (United States)
Verified
2 months ago
They have a lot that they could offer if they could actually fulfill what they promise. When they can't full fill what they promise, they get a lawyer to come after you and your business. Don't engage with them. Many other companies are better.
United States
United States
Owner
X-Large Hotel
7
Powerful and usable technology for managing metasearch engines
E-commerce manager from 500+ room Resort in Adeje (Canary Islands)
Verified
6 months ago
You can use different bidding strategies.
Centralized reports with performance metrics for all your campaigns
Integrates Google Search Ads, allowing you to centralize campaigns in one place.
Canary Islands
Canary Islands
E-commerce manager
X-Large Hotel
9
An user friendly tool to manage your Meta Search campaigns
Traffic Manager from 100 to 199 room City Center Hotel in Paris (France)
Verified
6 months ago
The Cendyn platform provides us with an accurate view of results and allows us to optimize campaigns instantly. Its in-depth analyses guide us in defining our marketing strategy. In addition, the support team, which is both efficient and available, provides real added value on a daily basis.
France
France
Traffic Manager
Large Hotel
10
Smooth collaboration and reliable service from start to finish
Traffic Manager from 100 to 199 room Limited Service & Budget Hotel in Les Deux-Alpes (France)
Verified
6 months ago
What I liked most was the professionalism and responsiveness throughout the entire project. Communication was always clear, and they really took the time to understand my needs instead of just offering a generic solution. Deadlines were respected, the quality of the work matched exactly what was promised, and any small questions I had were...
France
France
Traffic Manager
Large Hotel
10
Clear and efficient tool for managing metasearch campaigns
Business Developer from 50-74 room in Paris (France)
Verified
7 months ago
Cendyn DMP gives a clear view of performance and makes it easy to adjust campaigns in real time. The analytics are detailed and help guide our marketing strategy. The support team is knowledgeable and quick to respond, which makes a real difference day to day.
France
France
Business Developer
Mid-Sized Hotel
9
One stop shop
Sales Manager from 500+ room Boutique in Washington DC (United States)
Verified
7 months ago
What I appreciate most about using your software is the ability to view competitor bookings and gain insights into citywide activity.
United States
United States
Sales Manager
X-Large Hotel
10
Calendar View
Director of Group Sales from 500+ room Branded Hotel in Charlotte (United States)
Verified
7 months ago
The Weekly Calendar View is such a great quick tool to see what is in the comp set. I love how based on the time of year the hotels in the comp set can be easily moved around.
United States
United States
Director of Group Sales
X-Large Hotel
9
Very good web agency offering different services to maximize conversions using different marketing levers.
Responsable e-commerce from 50-74 room Airport/Conference Hotel in Le Puy-Sainte-Reparade (France)
Verified
8 months ago
During my discussions with Cendyn, what I appreciated most was the speed and availability of the interlocutors (particularly Marjorie Theisen) who was always available to answer problems concerning websites but also other subjects such as SEA, Metasearch etc...
France
France
Responsable e-commerce
Mid-Sized Hotel
10
Reliable booking engine & metasearch solutions that drive results
Group Sales Manager from 200 to 499 room Boutique in Atlanta (United States)
Verified
8 months ago
Cendyn’s booking engine is very easy to use and has helped us get more direct bookings while making the process smoother for our guests. It’s intuitive and quick, which makes it easy for both our team and our guests to navigate without frustration. The metasearch management tool has been a great asset in keeping our hotel visible across all...
United States
United States
Group Sales Manager
Large Hotel
10
A true trusted partner.
Directeur Exploitation Hôtel from 5 to 9 room in Rivery (France)
Verified
13 months ago
We've been working with Whip (Now Cendyn) for over 10 years, and there's no question of stopping. A special mention goes to Marjorie, our account manager, who has always been extremely responsive and exemplary in her professionalism, whether it's for her sound advice, case follow-up, or rapid problem resolution.
France
France
Directeur Exploitation Hôtel
X-Small Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
We have been successfully working with Cendyn and their tool for meta-bidding ads for some time now. The platform allows us to efficiently and effectively place ads on platforms like Google, Tripadvisor, and Trivago. The tool’s user-friendliness is particularly noteworthy, offering intuitive handling and clear data insights. Our collaboration with the Cendyn team has been a pleasure – our contacts are highly competent, responsive, and always provide valuable support. Using the tool has significantly improved the performance of our campaigns, enabling us to deliver even greater value to our clients. Cendyn is a strong partner in the field of meta-bidding, and we can highly recommend them without hesitation.
Showing all answers to: "What does this product or service do well?"
We have been successfully working with Cendyn and their tool for meta-bidding ads for some time now. The platform allows us to efficiently and effectively place ads on platforms like Google, Tripadvisor, and Trivago. The tool’s user-friendliness is particularly noteworthy, offering intuitive handling and clear data insights.
Our collaboration with the Cendyn team has been a pleasure – our contacts are highly competent, responsive, and always provide valuable support. Using the tool has significantly improved the performance of our campaigns, enabling us to deliver even greater value to our clients.
Cendyn is a strong partner in the field of meta-bidding, and we can highly recommend them without hesitation.
Excellent product and service. META I/O lets to admin Metasearch campaigns in a very easily and comfortably from one place. The best part is that they are constantly updated, giving better solutions and adapting to the constant changes at the Metasearchers's environment. Connectivity with them is very direct and easy at the IT level. The WIHP team are very professional: The support team is efficient and they are always providing solutions, their response to any incident or doubt is very quick, our account manager at all times follows up and helps us on a daily basis so that everything is as optimized as possible and our company contact is a person who at all times gives facilities, listens and is there to offer the best of WIHP. As a company that collaborates with us, there is constant communication with them and they perfectly fit our needs and requests. Without a doubt, it is a company that interacts perfectly with us to offer a vital service for our customers. Great company and best team!
Easy to use platform, integration support is knowledgable and fast turnaround, integrates with all the key Meta platforms that we need and always looking to push and grow the product, without doubt the best metasearch product available.
Question:
What differentiates this product or service from the competition?
Answer:
What truly sets Cendyn apart from the competition (next to the topics mentioned above) is their transparent and predictable pricing model. This gives us and our clients a clear overview of costs, enabling better budget planning and increased trust in the collaboration.
Showing all answers to: "What differentiates this product or service from the competition?"
What truly sets Cendyn apart from the competition (next to the topics mentioned above) is their transparent and predictable pricing model. This gives us and our clients a clear overview of costs, enabling better budget planning and increased trust in the collaboration.
It is not easy to say something that they can improve, but being very detailed and that we know that in their day to day they are working we could say that the requests to our servers for availability queries are quite high and that means that we have to have larger servers to support this traffic, they could improve in some details of their administrator of their tool META I/O to setup very specific campaigns and something that it is difficult for us is to upload and update the logos on Google Hotel Ads and TripAdvisor ;), ... that said, I would like to emphasize that we value WIHP's excellent team much more than the technical details discussed above.
We have been working with WIHP for many years and over that time have seen their product constantly evolve and grow to help us deliver a consistently strong ROI for our clients and overall deliver a fantastic expeirence.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you're considering using Cendyn's meta-bidding tool, my advice would be to invest time upfront in understanding the full capabilities of the platform and aligning it with your hotel's revenue strategy. The tool is highly effective, but its real value comes from setting clear goals and continuously optimizing campaigns based on performance insights.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If you're considering using Cendyn's meta-bidding tool, my advice would be to invest time upfront in understanding the full capabilities of the platform and aligning it with your hotel's revenue strategy. The tool is highly effective, but its real value comes from setting clear goals and continuously optimizing campaigns based on performance insights.
As a company that collaborates with us, there is constant communication with them and they perfectly fit our needs and requests. Without a doubt, it is a company that interacts perfectly with us to offer a vital service for our customers. Great company and best team!
While the platform is easy to use and intuitive it is still important to have a skilled digital marketer using it to get the best return on invtestment. Also important to have the right integration support to ensure your booking engine is connected.
Recommended by
Kilian Allesch
Teamlead SEA / SEO
@
Online Birds GmbH
Nacho Jacobo
CEO y Co-Fundador
@
BookingCore
Stephen Collins
Head of Customer Success
@
Avvio
Kilian Allesch
Teamlead SEA / SEO
@
Online Birds GmbH
Nacho Jacobo
CEO y Co-Fundador
@
BookingCore
Stephen Collins
Head of Customer Success
@
Avvio
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Cendyn has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
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2026
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