Customer Alliance vs. Guest Service vs. MARA Solutions: Which is a Better Fit?

Guest Feedback (by Customer Alliance)

Survey Builder

On-site/In-Stay Surveys
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
Responsive surveys
Net Promoter Score (NPS)
Guest satisfaction surveys

Delivery Channels

SMS Text Based Surveys
On-site/In-Stay Surveys
Pre-arrival Surveys
Mobile Access
Guest room TV or tablets
Email

Review Generation

Review Routing
Certified TripAdvisor Review Collection Partner
Social review tracking
SMS text review collection

Follow-up & Resolution

Case Management/Ticketing System
Real Time Alerts
Assign alerts to departments
In app email response
In app call back

Reporting, Analytics & Insights

Analytics & Sentiment Analysis
Flexible role based reporting
Social review tracking

GuestService - Surveys

Survey Builder

On-site/In-Stay Surveys
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
Responsive surveys
Net Promoter Score (NPS)
Guest satisfaction surveys

Delivery Channels

SMS Text Based Surveys
On-site/In-Stay Surveys
Pre-arrival Surveys
Mobile Access
Guest room TV or tablets
Email

Review Generation

Review Routing
Certified TripAdvisor Review Collection Partner
Social review tracking
SMS text review collection

Follow-up & Resolution

Case Management/Ticketing System
Real Time Alerts
Assign alerts to departments
In app email response
In app call back

Reporting, Analytics & Insights

Analytics & Sentiment Analysis
Flexible role based reporting
Social review tracking

AI Review Assistant (by MARA Solutions)

Surveys & Feedback

SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Sentiment Analysis
Guest satisfaction surveys
Responsive surveys
Review encouragement

Entice survey respondents to publish reviews to sites like TripAdvisor and Google.
Email reminders

Boost completion rates with optional automated survey reminders.
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
In-stay surveys

Send In-Stay Surveys while guests are still on property to identify any needs for service recovery.

Review Generation

Tripadvisor Review Partner
SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Workflow Management
Respond to reviews

Quickly and easily respond to reviews from within the platform.
Review encouragement

Entice survey respondents to publish reviews to sites like TripAdvisor and Google.

Follow-up & Resolution

AI Generated Reply Automation

Followup faster and more personalized to each user in less time with AI replies.
Workflow Management
Respond to reviews

Quickly and easily respond to reviews from within the platform.
Alerts & Notifications
Ticketing system

Use the ticketing system to communicate service shortcomings to the relevant person or department.
In-stay surveys

Send In-Stay Surveys while guests are still on property to identify any needs for service recovery.
Case Management

Streamline operations & drive service excellence. Ensure the timely resolution of issues that negatively impact guests’ stays and create remarkable experiences to exceed their expectations and drive positive reviews.

Reporting, Analytics & Insights

Sentiment Analysis
Revenue Reporting
Competitive Intelligence
Corporate Reporting
Reporting Dashboard
Competitive Benchmarking

Benchmark your hotel's performance against your competitors’ online review rankings.
Department level reporting

Monitor how each department is performing, spot trends, and set alerts to stay ahead of any issues.

Channels

Social Media
Tripadvisor
Booking.com
Google

Admin & Settings

Multi-property Management
Mobile Accessibility

What Customers Are Saying

Most Recent Review

Best professional tool for review and feedback management for the hotel industry

Manager Online Communication from Regensburg (Germany)

Reception team

Front Office from (Turkey)

MARA - effective use of resources to strengthen the guest experience

Marketing & Communications Manager from Frankfurt (Germany)

Most Positive Review

Intuitive and easy-to-use tool for guest surveys, feedback and reputation

Leitung Gästehaus St. Georg from Kelheim (Germany)

Enhancing our review score

Quality Manager from (Turkey)

Tooles Tool

FOM

Most Critical

References

Guest Service doesn’t have any references available

MARA Solutions doesn’t have any references available