Exely HMS vs Preno HMS: Hotel Management Software Comparison (2026)

How Does Exely HMS Compare to Preno HMS?

Side-by-side ratings based on 189 verified hotelier reviews on HTR.

	Exely	Preno
HTScore	88	81
Likelihood to Recommend	98%	95%
Ease of Use	4.9/5	4.8/5
Customer Support	4.9/5	4.8/5
Value for Money	4.9/5	4.5/5

Starting Price	From $400/mo	From $600/mo
Verified Reviews	97	92

What Are the Pros and Cons of Exely HMS vs Preno HMS?

After analyzing 189 verified reviews, Exely users most value its ease of use and daily hotel operations, support responsiveness and partnership, customizations and workflow flexibility, while Preno users highlight ease of use and staff adoption, customer support and responsiveness, integrations with accounting and other systems. Click any theme to see what reviewers say.

Exely	Preno
Pros
+ Ease of use and daily hotel operations ▾ Exely is consistently described as intuitive, simple, and easy for hotel teams to learn quickly. Reviewers say it streamlines front-desk workflows such as reservations, check-in, and booking handling, making day-to-day operations more organized and efficient.	+ Ease of use and staff adoption ▾ Users consistently say Preno is simple to learn and easy for frontline staff to navigate, which helps new teams adopt it quickly. Reviewers link that simplicity to faster daily operations and less training burden.
+ Support responsiveness and partnership ▾ A large share of reviews praise Exely’s support team for fast responses, helpful guidance, and a strong service mindset. Users often describe the company as a dependable partner during setup and daily operations, with some also mentioning marketing or local teams being especially helpful.	+ Customer support and responsiveness ▾ Support quality is a recurring theme, with several users praising Preno for prompt, helpful, and highly responsive service. One concern is that weekend and bank-holiday coverage is still limited, which can leave hotels stuck outside weekday hours.
+ Customizations and workflow flexibility ▾ A recurring theme is the need for more flexible property-specific customization across forms, invoices, bookings, and interface options. Users want Exely to better handle group-booking edits, invoice templates, payment workflows, and other operational edge cases without workarounds.	+ Integrations with accounting and other systems ▾ Preno’s integration with Xero, Lightspeed, invoicing tools, and other key systems is a major reason users adopt it. Reviews say these connections help keep workflows connected and costs low, but some users want more flexible data mapping and smoother transfer of booking details into invoices.
+ Performance, reliability, and stability ▾ Several reviews mention that Exely performs reliably in daily operations, with zero downtime, fast synchronization, and stable workflows. At the same time, a few users report slower loading, occasional errors, and limited mobile or module performance under heavier use.	+ Cost savings and value for money ▾ Multiple reviewers mention lowering software costs after switching to Preno, or describe the pricing as competitive. Buyers see it as a cost-effective PMS that can reduce operating expense without sacrificing core functionality.
Cons
− Reporting, analytics, and financial visibility ▾ Users value the reporting features for daily operational visibility and clear commission tracking, but many ask for more advanced analytics and customization. Common requests include real-time reporting, deeper performance analysis, better P&L tools, and more flexible report formats for management.	− Customization and product flexibility ▾ Reviewers like that Preno is reliable, but some want more ability to tailor screens, fields, colors, buttons, and invoice data. The theme is that core workflows work well, but power users want more control to match their property’s processes.
− Billing, invoicing, and payment handling ▾ Reviews show that billing workflows are important, but not always fully flexible for real hotel operations. Users specifically request better invoice formatting, easier group-booking edits, consolidated bills for room and service charges, and simpler payment-method setup.	− UI/grid view limitations ▾ The grid-style interface is a frequent criticism, with users saying it can hurt productivity or feel less intuitive than alternatives. While some users find it helpful for simplicity, others view it as a major area needing improvement.
	− Payment handling and booking payment rules ▾ Several reviews point to gaps in payment functionality, such as manually adding prepayments from booking channels or wanting more booking-payment options. Users want Preno to handle flexible payment rules more automatically to reduce admin work and improve conversion.

Exely vs Preno: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment	Exely	Preno
Small (10-24 rooms) ▾	#23 16 reviews	#15 32 reviews
Exely Small hotels say that Exely's Hotel Management Software significantly improves operations with its user-friendly interface, seamless OTA integration, and reliable support, according to verified HotelTechReport reviews. These strengths simplify management tasks and enhance booking efficiency for Small accommodations. Preno Small hotels say that Preno's Hotel Management Software excels due to its user-friendly interface, efficient reservation management, and responsive support, as highlighted in verified HotelTechReport reviews. Integration with essential tools and automation features are repeatedly praised as strengths for Small accommodations.
Mid-Size (25-74 rooms) ▾	#17 15 reviews	#22 6 reviews
Exely Mid-sized hotels say that Exely's Hotel Management Software ranks highly according to verified HotelTechReport reviews due to its intuitive interface, robust support, and efficient channel management. These strengths streamline daily operations and reduce overbookings, which are crucial for Mid-sized hotels. Preno Mid-sized hotels say that Preno's Hotel Management Software ranks highly due to its seamless OTA integration, reliable customer support, and user-friendly interface, according to verified HotelTechReport reviews. These features are crucial for enhancing operational efficiency and guest satisfaction for Mid-sized hotels.
Large (75-199 rooms) ▾	#16 3 reviews	—
Exely Exely is a top Hotel Management Software pick among large properties on HotelTechReport, with hoteliers pointing to its Booking Engine for driving more bookings and sales. One reviewer called it “impressive,” and another said it helps with promotions and discounts. Preno No segment summary available.
X-Large (200+ rooms)	#11 1 reviews	#20 0 reviews

By Property Type

Segment	Exely	Preno
Boutique ▾	#22 13 reviews	#16 29 reviews
Exely Boutique hotels say that Exely's Hotel Management Software consistently ranks highly according to verified HotelTechReport reviews due to its user-friendly interface, reliable customer support, and efficient OTA integration. These features significantly improve operational efficiency for boutique hotels. Preno Boutique hotels say that Preno's Hotel Management Software excels due to its intuitive interface, efficient integrations, and reliable customer support, according to verified HotelTechReport reviews. Easier front desk management, streamlined operations, and user-friendly tools are frequently highlighted as benefits for Boutique establishments.
Luxury ▾	#20 11 reviews	#15 18 reviews
Exely Luxury hotels say that Exely's Hotel Management Software excels due to its user-friendly interface and flexible customization options, fast synchronization, and extensive OTA integration. According to verified HotelTechReport reviews, these features are crucial for Luxury hotel management efficiency. Preno Luxury hotels say that Preno's Hotel Management Software ranks highly due to its ease of use, excellent customer support, and seamless integration capabilities, according to verified HotelTechReport reviews. These strengths are particularly valuable for maintaining quality service and operational efficiency in Luxury establishments.
Branded / Chain ▾	#25 2 reviews	#17 9 reviews
Exely No segment summary available. Preno Branded hotels say that Preno's Hotel Management Software is valued for its user-friendly interface, efficient support, and seamless multi-device access. Verified HotelTechReport reviews highlight these aspects as essential for Branded hotels seeking operational efficiency and responsive customer service.
Extended Stay ▾	#21 3 reviews	#13 9 reviews
Exely No segment summary available. Preno Extended-Stay-Serviced-Apartments hotels say that Preno's Hotel Management Software ranks highly based on verified HotelTechReport reviews due to its ease of use, robust cloud-based accessibility, and efficient reporting tools, which streamline operations and enhance property management for extended-stay accommodations.

By Region

Segment	Exely	Preno
North America ▾	#22 2 reviews	#19 6 reviews
Exely No segment summary available. Preno Na hotels say that Preno's Hotel Management Software excels in centralizing management tasks, enhancing efficiency, and offering robust OTA integrations, as per verified HotelTechReport reviews. These strengths make it invaluable for Na properties, despite the initial learning curve and setup time.
Europe ▾	#24 2 reviews	#15 10 reviews
Exely Exely is a top Hotel Management Software pick among Europe on HotelTechReport because hoteliers point to the booking engine plus website builder, letting one team get direct reservations on property websites without much setup. Preno Europe hotels say that Preno's Hotel Management Software ranks highly due to its intuitive, user-friendly interface, reliable integration capabilities, and effective guest management features, as highlighted in verified HotelTechReport reviews. These strengths are critical for managing efficient operations across Europe.
Asia Pacific ▾	#6 28 reviews	#22 0 reviews
Exely Ap hotels say that Exely's Hotel Management Software scores well in verified HotelTechReport reviews for its user-friendly interface, responsive support, and efficient channel management. These features streamline operations and enhance workflow, crucial factors for Ap hotels seeking seamless management solutions. Preno No segment summary available.
Middle East ▾	#7 5 reviews	#8 2 reviews
Exely Me hotels say that Exely's Hotel Management Software ranks highly in verified HotelTechReport reviews due to its intuitive interface and robust performance, ensuring smooth operations and streamlined workflows. Its multifunctionality and experienced support team are crucial strengths for hotels in Me. Preno No segment summary available.

The Decision
Choosing between Exely HMS by Exely and Preno HMS by Preno hinges on your hotel’s specific needs, size, and growth ambitions. Both products aim to streamline operations and boost revenue, but they diverge significantly in features, support, and market focus. Exely offers a more feature-rich platform with a broader global presence, while Preno emphasizes simplicity and ease of use. Which software aligns better with your hotel’s strategic goals?

Is Exely HMS or Preno HMS Better for Hotels?

Exely and Preno are both cloud-based hotel management systems designed to improve operational efficiency, but they serve different hotel profiles. Exely’s extensive feature set includes multi-currency, guest messaging, revenue management, and online check-in, making it ideal for hotels seeking advanced customization and a broader suite of tools. Preno focuses on simplicity, offering core PMS functionalities, channel management, and booking, suited for hotels prioritizing ease of use and quick onboarding. Do you need a feature-rich platform or a straightforward solution?

Exely vs Preno: Which Should Your Hotel Choose?

If your hotel requires advanced features like multi-currency handling, guest communication via SMS, revenue management, and multi-lingual support, Exely is the clear choice. It’s better suited for boutique, city center, and hotel groups aiming to optimize revenue and online reputation. Conversely, if your team values intuitive design, quick setup, and reliable support with essential PMS functionalities, Preno fits smaller properties, motels, or hotels emphasizing guest experience and operational simplicity. Your decision should depend on your hotel’s complexity and growth plans.

Is Exely HMS or Preno HMS Easier to Use?

Exely scores a 4.88/5 for ease of use, reflecting its intuitive interface and smooth integration into daily operations, backed by onboarding ratings of 4.82/5. Preno is nearly identical, with a 4.86/5 rating and onboarding at 4.64/5, praised for its straightforward design and quick staff adoption. Both systems are user-friendly, but Exely’s slightly higher onboarding score indicates a marginal edge for larger or more complex hotels needing more comprehensive features. Edge: Exely.

Which Has Better Features: Exely HMS or Preno HMS?

Exely boasts 16 features exclusive to its platform, including multi-currency, gift vouchers, guest messaging, online check-in, and revenue management, making it more versatile for hotels with diverse needs. Preno offers 7 unique features, such as direct billing, guest CRM, real-time reporting, and automated space optimization, which streamline operations but lack some of Exely’s depth. With 22 shared features, Exely’s broader capabilities give it a distinct edge for hotels seeking extensive customization and automation. Edge: Exely.

Which Has Better Customer Support: Exely HMS or Preno HMS?

Exely’s support team receives a 4.9/5 rating, with reviewers praising their quick, helpful responses and continuous improvements, often quoting, “Their knowledgeable staff walked me through my journey to be online.” Preno’s support, rated at 4.69/5, is also commended but less frequently highlighted in recent reviews. Exely’s more recent review volume and higher ratings suggest a more responsive, reliable support experience. Edge: Exely.

Which Has More Integrations: Exely HMS or Preno HMS?

Preno offers 17 verified integrations, including popular tools like Xero, Bookboost, RevControl, Zingle, and SiteMinder, providing extensive options for connecting your existing systems. Exely has 8 verified partners, including Booking.com, Oracle Hospitality, and IDeaS, but fewer overall integrations. If your hotel relies heavily on a broad ecosystem of partners, Preno’s wider integration network offers greater flexibility. Edge: Preno.

Which Do Hoteliers Rate Higher: Exely HMS or Preno HMS?

Exely’s review count (48) exceeds Preno’s (58), with recent reviews in the last six months indicating continuous user confidence. Exely scores an overall rating of 81.7 on the HT Score, with 98% likelihood to recommend, especially among boutique and city center hotels. Preno’s slightly lower score (76.2) and 95% recommendation rate still reflect strong satisfaction in smaller or budget hotels. Given the recency and volume of Exely’s reviews, it holds a slight edge in user confidence. Edge: Exely.

How Much Do Exely HMS and Preno HMS Cost?

Exely’s base price is $400 per month, with no additional implementation or trial fees, offering a predictable flat rate. Preno costs $600 per month, also without trial or setup fees, but at a higher price point. Both are subscription-based, but Exely provides a more affordable, transparent pricing model, which may be advantageous for smaller hotels or those with tighter budgets.

What Type of Hotel Should Use Exely HMS?

Hotels that need extensive customization options, such as multi-currency, gift vouchers, and multi-lingual support.
Properties aiming to maximize direct bookings through integrated booking engines and reputation management.
Boutique hotels, city center properties, and larger hotels with complex revenue management needs.
Hotels planning to expand or diversify services, leveraging automated reminders, guest messaging, and online check-in.
Teams that require robust multi-channel management and detailed analytics.

Not ideal if your hotel prefers a lightweight, straightforward PMS without complex features or if you operate a very small property with minimal operational needs.

What Type of Hotel Should Use Preno HMS?

Hotels that prioritize ease of use and rapid onboarding, especially smaller properties or motels.
Teams seeking a cost-effective solution with reliable support and core PMS functions.
Hotels focusing on improving booking accuracy and reducing manual errors via strong channel management.
Properties that want real-time updates and seamless integrations with tools like Xero for accounting.
Hotels where staff turnover is high, and quick staff training is essential.

Not ideal if your hotel needs advanced features like multi-currency, revenue management, or guest messaging directly integrated into operations.

Exely vs Preno: The Bottom Line for Hotels

Exely offers a more feature-rich solution suited for hotels with complex needs, looking to scale, or aiming to enhance their online reputation and revenue management. Its broader feature set, higher review volume, and recent feedback make it the more trusted platform for larger or more sophisticated properties.

Preno excels in simplicity, ease of use, and integration with essential tools, making it ideal for small to medium hotels or properties prioritizing quick setup and straightforward operations. Its extensive third-party integrations and responsive support are valuable for hotels with limited administrative resources.

If your hotel needs a comprehensive, customizable system with a proven track record, Exely is the better choice. Conversely, if you prefer an intuitive, budget-friendly platform that gets the basics right, Preno will serve you well. Choose based on your hotel’s size, complexity, and growth ambitions.

How Much Do Exely HMS and Preno HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

	Exely	Preno
Starting Price	From $400/mo	From $600/mo

Feature Comparison: Exely HMS vs Preno HMS

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature	Exely	Preno
▾ Accounting & Finance	86%	58%
Multi-currency
Gift Vouchers
Direct billing
RevPaR & ADR Reports
Transactional Emails (booking, folios, etc)
Automated night audit
Payment Requests
▾ Marketing & Ecommerce	91%	82%
Native Email Marketing
Group Booking Engine
Website Development
Booking Engine
Channel Manager
Gift Vouchers
Transactional Emails (booking, folios, etc)
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
▾ Administration & Configuration	100%	34%
Multi-lingual
Multi-currency
Centralized user & role management
▾ Customer Management	100%	50%
Native Email Marketing
Guest Feedback Management
Gift Vouchers
Transactional Emails (booking, folios, etc)
Guest profiles
Centralized Messaging
▾ Front Office	79%	43%
Guest Feedback Management
Housekeeping module
Property Management System
Automated night audit
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Calendar view
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
▾ Groups Management	50%	100%
Group functionality
Automated Space Optimization
▾ Guest Experience	60%	10%
Guest Feedback Management
Gift Vouchers
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
Tablet/Kiosk Check-in
▾ Housekeeping	34%	56%
Housekeeping module
Automated Space Optimization
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
▾ Payments	67%	17%
Multi-currency
Gift Vouchers
Payment Requests
Direct billing
Automated reminders
Integrated Payment Terminal & Card Reader
▾ Reservations Management	59%	67%
Rate Shopping Module
Property Management System
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Automated Assignments
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
▾ Revenue Management	88%	50%
Rate Shopping Module
Revenue Management Module
Pricing Intelligence
Channel Manager
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Base Pricing
▾ Taxes & Compliance	25%	50%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
▾ Support & Training	100%	100%
Online 24/7 support
▾ Food & Beverage	100%	100%
Point of Sale

Real-World Results: Exely vs Preno by Business Goal

We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs

MetroStar Hotel Kuala Lumpur Large

+ +72% Direct Bookings

+ � Reservations surged after activating the Booking Engine and Loyalty Program.

+ +20% Website Revenue

"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."

Vasanth Kumar

Front Office Manager

Preno

No published case study for this goal yet.

Increase Operational Efficiency

Boulevard Batumi Hotel & Bellevue Residence Mid-Size

+ 15% of total online bookings now come from the hotel

+ �s own website.

+ Availability and pricing are now consistently synced across all OTA channels.

"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."

N

Nino Motskobili

Head of Data Operations

Preno

No published case study for this goal yet.

Exely vs Preno: The Bottom Line

Exely

4.9/5 from 97 reviews

What hoteliers love

Ease of use and daily hotel operations 87% positive

Exely is consistently described as intuitive, simple, and easy for hotel teams to learn quickly. Reviewers say it streamlines front-desk workflows suc... Exely is consistently described as intuitive, simple, and easy for hotel teams to learn quickly. Reviewers say it streamlines front-desk workflows such as reservations, check-in, and booking handling, making day-to-day operations more organized and efficient.

Support responsiveness and partnership 97% positive

A large share of reviews praise Exely’s support team for fast responses, helpful guidance, and a strong service mindset. Users often describe the comp... A large share of reviews praise Exely’s support team for fast responses, helpful guidance, and a strong service mindset. Users often describe the company as a dependable partner during setup and daily operations, with some also mentioning marketing or local teams being especially helpful.

Customizations and workflow flexibility 70% positive

A recurring theme is the need for more flexible property-specific customization across forms, invoices, bookings, and interface options. Users want Ex... A recurring theme is the need for more flexible property-specific customization across forms, invoices, bookings, and interface options. Users want Exely to better handle group-booking edits, invoice templates, payment workflows, and other operational edge cases without workarounds.

Where hoteliers push back

Reporting, analytics, and financial visibility 50% negative

Users value the reporting features for daily operational visibility and clear commission tracking, but many ask for more advanced analytics and custom... Users value the reporting features for daily operational visibility and clear commission tracking, but many ask for more advanced analytics and customization. Common requests include real-time reporting, deeper performance analysis, better P&L tools, and more flexible report formats for management.

Billing, invoicing, and payment handling 75% negative

Reviews show that billing workflows are important, but not always fully flexible for real hotel operations. Users specifically request better invoice... Reviews show that billing workflows are important, but not always fully flexible for real hotel operations. Users specifically request better invoice formatting, easier group-booking edits, consolidated bills for room and service charges, and simpler payment-method setup.

Ranks higher for

Mid-Size (25-74 rooms) #17 vs #22

X-Large (200+ rooms) #11 vs #20

City Center Hotels #13 vs #21

Hostels #14 vs #16

Unique capabilities

Multi-currency Gift Vouchers Payment Requests Guest Communication (SMS Messaging) Multi-lingual

4.9/5 ease of use 4.9/5 support 9 integrations

Visit Profile

Preno

4.8/5 from 92 reviews

What hoteliers love

Ease of use and staff adoption 89% positive

Users consistently say Preno is simple to learn and easy for frontline staff to navigate, which helps new teams adopt it quickly. Reviewers link that... Users consistently say Preno is simple to learn and easy for frontline staff to navigate, which helps new teams adopt it quickly. Reviewers link that simplicity to faster daily operations and less training burden.

Customer support and responsiveness 63% positive

Support quality is a recurring theme, with several users praising Preno for prompt, helpful, and highly responsive service. One concern is that weeken... Support quality is a recurring theme, with several users praising Preno for prompt, helpful, and highly responsive service. One concern is that weekend and bank-holiday coverage is still limited, which can leave hotels stuck outside weekday hours.

Integrations with accounting and other systems 80% positive

Preno’s integration with Xero, Lightspeed, invoicing tools, and other key systems is a major reason users adopt it. Reviews say these connections help... Preno’s integration with Xero, Lightspeed, invoicing tools, and other key systems is a major reason users adopt it. Reviews say these connections help keep workflows connected and costs low, but some users want more flexible data mapping and smoother transfer of booking details into invoices.

Where hoteliers push back

Customization and product flexibility 50% negative

Reviewers like that Preno is reliable, but some want more ability to tailor screens, fields, colors, buttons, and invoice data. The theme is that core... Reviewers like that Preno is reliable, but some want more ability to tailor screens, fields, colors, buttons, and invoice data. The theme is that core workflows work well, but power users want more control to match their property’s processes.

UI/grid view limitations 67% negative

The grid-style interface is a frequent criticism, with users saying it can hurt productivity or feel less intuitive than alternatives. While some user... The grid-style interface is a frequent criticism, with users saying it can hurt productivity or feel less intuitive than alternatives. While some users find it helpful for simplicity, others view it as a major area needing improvement.

Ranks higher for

Small (10-24 rooms) #15 vs #23

X-Small (< 10 rooms) #9 vs #26

Bed & Breakfast & Inns #15 vs #25

Boutique #16 vs #22

Unique capabilities

Direct billing Guest CRM Real Time Reporting Automated Space Optimization Automated Assignments

4.8/5 ease of use 4.7/5 support 17 integrations

Visit Profile

Where the ratings diverge most

Value for Money Exely 4.9 vs 4.5 (+0.4)

Frequently Asked Questions About Exely HMS vs Preno HMS

Can Exely HMS replace Preno HMS?

It depends on your requirements. Exely HMS and Preno HMS share many core Hotel Management Software features, but each has unique capabilities. Exely HMS offers 9 verified integration partners, while Preno HMS offers 17. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Exely HMS leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Exely HMS or Preno HMS offer a free plan?

Exely HMS: No. Preno HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Exely HMS and Preno HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 88 and Preno has 81. Here is how the score is calculated.

Criteria Group	Weight	What It Measures
Customer Ratings & Reviews		How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.
Partner Ecosystem		How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.
Customer Centricity		How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.
Reach, Staying Power & Resources		How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →