The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 208 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and customer support , with exclusive features like Centralized Messaging and Mobile App.
roommaster shines when it comes to technical support — especially for brand properties (4.0/5) , with exclusive features like Revenue management module and Payment processing.
Side-by-side ratings based on 208 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | From $400/mo | From $500/mo |
| Verified Reviews | 56 | 152 |
After analyzing 208 verified reviews, Exely users most value its user interface, customer support, hotel operation efficiency, while roommaster users highlight technical support, reservation management, user-friendly interface. Click any theme to see what reviewers say.
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User Interface
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Technical Support
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Customer Support
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Reservation Management
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Hotel Operation Efficiency
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User-friendly Interface
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Channel Management
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| Cons | |
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Customization and Reporting Features
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System Stability
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System Performance and Speed
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Customizable Reports
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Mobile Application
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Integration Capabilities
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #23 16 reviews | #14 47 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 15 reviews | #7 66 reviews |
| Large (75-199 rooms) ▾ | #16 3 reviews | #6 10 reviews |
| X-Large (200+ rooms) | #11 1 reviews | #14 1 reviews |
By Property Type
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| Boutique ▾ | #22 13 reviews | #11 46 reviews |
| Luxury ▾ | #20 11 reviews | #17 15 reviews |
| Branded / Chain ▾ | #25 2 reviews | #12 20 reviews |
| Extended Stay ▾ | #21 3 reviews | #11 14 reviews |
By Region
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| North America ▾ | #22 2 reviews | #8 102 reviews |
| Europe ▾ | #24 2 reviews | #18 7 reviews |
| Asia Pacific ▾ | #6 28 reviews | — |
| Middle East ▾ | #7 5 reviews | #17 0 reviews |
Choosing between Exely HMS by Exely and roommaster HMS by roommaster hinges on your hotel’s specific needs and priorities. Both systems aim to streamline operations, improve revenue, and enhance guest experiences, but they differ significantly in features, support, and market presence. With more recent reviews and a higher count, roommaster’s data is more current and representative of ongoing performance. So, which one is the better fit for your hotel?
Exely and roommaster both address core hotel management challenges—reservation handling, front desk operations, and revenue management. Exely is a newer platform founded in 2023, emphasizing online reputation, direct bookings, and automation, while roommaster, established in 1994, offers a more extensive and mature suite with deep customization and a broader feature set.
Roommaster boasts a higher overall rating (4.32/5 vs. Exely’s 0/5), more recent reviews (32 vs. 18 from Exely), and a larger customer base, making its performance more transparent and tested. Exely’s reviews praise its intuitive interface and proactive support but lack the depth and volume of feedback that roommaster provides. Does your hotel prioritize a proven, mature system or a newer, potentially more innovative platform?
If your hotel needs a user-friendly system with strong online reputation and booking management, go with Exely. Its cloud-based design simplifies daily operations and is praised for its ease of use and support, especially for boutique hotels or properties emphasizing direct bookings.
Choose roommaster if your hotel requires a comprehensive, customizable platform with extensive features like revenue management, guest CRM, and channel management. Its mature system suits multi-property owners, resorts, or hotels seeking deep operational control and extensive reporting.
In essence, Exely fits hotels looking for streamlined, modern solutions with support focus, while roommaster appeals to those needing a broad, adaptable PMS with rich functionality. Which approach aligns with your hotel’s growth plans?
Exely’s UI scores 4.88/5, surpassing roommaster’s 4.41/5, indicating a more intuitive experience. Users describe Exely as straightforward, with quick onboarding and minimal learning curves, which can be critical during staff training or system updates.
Roommaster’s interface, while user-friendly, has a steeper learning curve due to its extensive features and customization options, requiring more time for staff to master. Feedback suggests Exely’s modern design reduces operational friction faster.
Edge: Exely.
Roommaster offers 35 unique features, including revenue management, guest CRM, integrated payment terminals, and a robust channel manager, making it highly flexible. Exely provides 4 exclusive features like multi-lingual support, centralized messaging, mobile app, and online checkout, which are valuable but fewer.
If your hotel needs advanced revenue tools, group management, or integrated payment solutions, roommaster’s extensive feature set is unmatched. However, if multi-lingual communication and online checkouts are priorities, Exely’s specialized features could be beneficial.
Edge: roommaster.
Exely receives near-perfect ratings for support at 4.9/5, with reviews highlighting quick, helpful responses and ongoing improvements. Guests mention their support team is highly approachable and responsive, crucial during implementation or issues.
Roommaster’s support rating at 4.34/5 indicates good service but with less recent feedback. Users note prompt assistance and helpful staff, but some experienced delays during system updates.
Edge: Exely.
Roommaster’s integration count (56 verified partners) dwarfs Exely’s 8, including popular tools like Sage, GuestRevu, and OTAs like Booking.com. Shared integrations include Oracle Hospitality and IDeaS.
If seamless connectivity with a wide range of third-party systems is critical, roommaster’s extensive integration network offers more flexibility. Conversely, if your hotel’s ecosystem is simpler, Exely’s limited but focused integrations might suffice.
Edge: roommaster.
Although Exely’s reviews are fewer, its recent data shows a 98% likelihood to recommend, with high marks for ease of use and support. User feedback emphasizes their appreciation for constant improvements and excellent service.
Roommaster’s higher overall rating (4.32/5) is reinforced by 118 reviews, especially from independent and resort hotels, with a 89% recommendation rate. Larger properties and multi-property operators tend to favor its extensive features and customization.
Given the data, roommaster’s broader adoption and recent reviews make it the more trusted choice at this stage.
Edge: roommaster.
Exely is priced at $400 per month, with no free trials or hidden fees, focusing on transparency. Roommaster’s base cost is $500 per month, also without trial options, reflecting its more extensive feature set.
While the difference isn’t enormous, your hotel’s budget and required features will influence the value you get. The higher cost of roommaster is justified by its deeper functionality, especially for larger operations.
Roommaster’s longer market presence and larger feature set make it the more proven choice for hotels needing comprehensive, flexible management. Exely is appealing for hotels that value ease of use, excellent support, and a focus on online reputation and direct bookings.
Choose roommaster if you need a mature, customizable platform capable of supporting complex operations or multiple properties. Opt for Exely if your hotel emphasizes simplicity, quick onboarding, and modern booking features.
In conclusion, for most hotels seeking reliable, feature-rich management, roommaster’s broader data and recent reviews give it a decisive edge. However, smaller or boutique properties looking to modernize and streamline daily tasks might find Exely’s approach better suited to their needs.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $500/mo |
According to HTR's product database, Exely HMS and roommaster HMS share 34 features. Here are the key differences — features one has that the other lacks.
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| Centralized Messaging | ||
| Channel Manager | ||
| Group functionality | ||
| Mobile App | ||
| Multi-lingual | ||
| Online 24/7 support | ||
| Online Checkout | ||
| Payment processing | ||
| Revenue management module | ||
| Spa & Wellness Module |
Showing top differences. 27 more features differ between these products.
We analyzed 6 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
"From my point of view as an asset manager that has the responsibility to tell the owners about their investment, roommaster gives me all that information. It's easy to report and e..."
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
What hoteliers love
The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy period... The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy periods and integrating seamlessly into daily operations.
The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more... The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more general feature and not unique to Exely.
Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and task... Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and tasks.
Where hoteliers push back
Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user ex... Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user experience, which are lacking in the current system.
There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpect... There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpected logouts hindering operational flow.
Ranks higher for
Unique capabilities
What hoteliers love
The technical support team's responsiveness and expertise are consistently lauded, with many users expressing satisfaction with prompt issue resolutio... The technical support team's responsiveness and expertise are consistently lauded, with many users expressing satisfaction with prompt issue resolutions. However, some suggest better testing before updates to mitigate post-release issues.
Users praise ROOMMASTER for its ease of booking management, assisting in smooth reservation workflows and direct bookings. However, some report issues... Users praise ROOMMASTER for its ease of booking management, assisting in smooth reservation workflows and direct bookings. However, some report issues with OTA integrations leading to overbooking. Enhanced automation and seamless channel management would improve the overall efficiency.
Users commend the software's user-friendly design and ease of navigation, especially in handling reservations and transactions. However, some feedback... Users commend the software's user-friendly design and ease of navigation, especially in handling reservations and transactions. However, some feedback suggests improvements for certain features like search menus and run-time variables.
Where hoteliers push back
Several reviews highlight frustrations with system downtimes and occasional instability. Users recommend improvements in cloud stability to ensure con... Several reviews highlight frustrations with system downtimes and occasional instability. Users recommend improvements in cloud stability to ensure consistent operations, especially during reservations or updates.
While ROOMMASTER offers reporting capabilities, users often find report customization limited and desire more flexible filtering and integration with... While ROOMMASTER offers reporting capabilities, users often find report customization limited and desire more flexible filtering and integration with other systems. Improved options for tailored reports could enhance overall data utilization for strategic planning.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely HMS and roommaster HMS share many core Hotel Management Software features, but each has unique capabilities. Exely HMS offers 8 verified integration partners, while roommaster HMS offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely HMS leads in ease of use at 4.9/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely HMS: No. roommaster HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 82 and roommaster has 84. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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