Koddi

Ranked 5 (out of 22) in Metasearch & Ad Tech

Metasearch & Ad Tech

The platform used by top travel advertisers for driving bookings and revenue.

Ratings Snapshot

Certificate of Excellence
Read 85 reviews
95%
Recommend
HTR Score icon
HT SCORE
85 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Koddi has fewer than 10 reviews in the past 6-months.

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Reviews Summary

Ranked #5 out of 22 in Metasearch & Ad Tech

Ease of Use
4.7/5
ROI
4.6/5
Implementation
4.5/5
Customer Support
4.7/5
Verified Customer Support

Koddi’s customer support processes haven’t yet been verified by Hotel Tech Report.

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Koddi Overview

Top Alternative: Avvio - Metasearch

Koddi Overview

Koddi is an advanced reporting, bid management and campaign intelligence platform for metasearch publishers like Google Hotel Ads, TripAdvisor, Kayak, Trivago, and other travel products that enables hotel suppliers, OTAs, and agency clients to reach more customers at higher returns. Koddi was built with the digital marketer in mind and provides a fast, intuitive interface, custom, on-the-fly repor...

About Koddi

Founded in 2013 | Headquarters in Fort Worth United States | 165 employees

Koddi is a provider of comprehensive marketing management software and services for the travel and hospitality industries. The company’s award-winning SaaS pl...

Integrates with

  • Metasearch & Ad Tech
  • Hotel Bedbanks
  • Digital Marketing Agencies
Browse integrations (4 verified)

Pros & Cons

Like 95% recommend

Director of Digital Marketing in Passo Loro Piceno (Italy)

- Great unique features - Very well conceived, clear and straight forward. - Great efficiency in managing big clusters of hotels, applying different strategies on each.

Commercial Director

Able to review the ROI for money spent, this enables us to decide if we are going to continue for the following month

Marketing & Digital

Koddi has been easy for our franchised hotel to use, especially as we are hoteliers and not advertising experts. The system is easy to use and manage with plenty of flexibility as the owner of the hotel. The account mana...

Digital Marketing

-Office hours/webinar for best practice in specific region (Indonesia - Bali) so that we know the specific market update -The information about the competitors' positioning

Associate Director

I would love to see Koddi start to support SEM products as well now that Google HA is part of campaigns. Their skills and what they bring to the table in the meta search space, if applied to SEM, would be fantastic.

Regional Director of Marketing

I believe that everything so far is perfect. I haven't had any complaints at all from the day I started using Koddi.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

The Koddi Team provide great support to their partners in an extremely collaborative manner. They are innovative, conscientious, very friendly and super responsive.

by Páraic O'Meara (trivago N.V.) on December 15, 2020

See more answers (6)
Question:

What differentiates this product or service from the competition?

Answer:

The personnel - they are a pleasure to work with.

by Páraic O'Meara (trivago N.V.) on December 15, 2020

See more answers (6)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

You won't be disappointed!

by Páraic O'Meara (trivago N.V.) on December 15, 2020

See more answers (6)
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+ 4 recommend
Recommended by Show More (2)

Koddi Alternatives

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Features

Other

5/6 features

Active Markets

MARKETS SERVED
  • Central America
  • Antarctica
  • Oceania
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States of America
  • Canada
  • Italy
  • South Africa
  • France
  • Mauritius
  • Mexico
  • Spain
  • Indonesia

85 Verified Koddi Reviews

Likelihood to Recommend
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This vendor is 77% below the category average..

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Declining share of voice

This vendor has fewer recent reviews than average compared to other top Metasearch & Ad Tech providers. It is advised that you ask for recent references before proceeding.

December 17, 2021

Koddi Review: The user friendly system

Digital Marketing from Resorts in (Indonesia)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

-The automated system -The flexibility to update the targeting -The reporting section where we can choose which channel we would like to see

What do you dislike or think could be improved?

-Office hours/webinar for best practice in specific region (Indonesia - Bali) so that we know the specific market update -The information about the competitors' positioning

Customer Support
5
Ease of Use
5
Value for money
4
Implementation
4

December 16, 2021

Koddi Review: Optimized our way to another great year

Metasearch Manager from Other in Atlanta (United States of America)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Overall, I'm happy with the way things have progressed throughout the year. The Koddi team has done a very good job in driving efficient revenue where possible. The Koddi team is always positive and grea...

What do you dislike or think could be improved?

There was some properties that went live when shouldn't, and publisher performance that never seemed to get better. While these has been addressed for now, it would be great if we can set up alerts on our...

Customer Support
5
Ease of Use
5
Value for money
n/a
Implementation
n/a

December 15, 2021

Koddi Review: Koddi Consultant - Lesley is amazing

Regional Director of Marketing from Resorts in Honolulu (United States of America)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

While I love having all of our tools in one place and being able to run reports, I really appreciate the consultation services of Lesley Shinall.

What do you dislike or think could be improved?

I believe that everything so far is perfect. I haven't had any complaints at all from the day I started using Koddi.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 14, 2021

Koddi Review: Expedia TravelAds

Commercial Director from Branded Hotels in Sandton (South Africa)

Recommend 9/10
Full blue star
Full blue star
Full blue star
Full blue star
Half blue star

What do you like most?

Able to review the ROI for money spent, this enables us to decide if we are going to continue for the following month

What do you dislike or think could be improved?

No improvement needed at this stage, I am very satisfied with the data that I currently have visibility on. At the moment due to lack of international travel into SA, we will hold on again until the new ...

Customer Support
4
Ease of Use
5
Value for money
5
Implementation
4

December 13, 2021

Koddi Review: Report, Plus AD authomation

Marketing communication from Other in Do (Korea, South)

Recommend 8/10
Full blue star
Full blue star
Full blue star
Full blue star
Empty blue star

What do you like most?

-Plus Report(easy access, specific details, convenience, utilizing report from this system) -Plus AD authomation(update in real-time for stretegy propery as market trend and result from the past, easy us...

What do you dislike or think could be improved?

-Technical issue like delaying access some parts at Plus platform -It can be better to update OTA adverstising change like others(now, it takes at least 1day if we update as I understand)

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
4

December 10, 2021

Koddi Review: Excellent!

Director of Sales from Branded Hotels in Philadelphia (United States of America)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Easy to read and understand reporting. Great team to work with. ROI excellent. Easy to add funds. Would highly recommend.

What do you dislike or think could be improved?

I do not see any area's that could be improved. With the great support we receive I can't imagine what could be improved. Thank you.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

Pricing

Monthly subscription (Flat)
Monthly service fee
Commission or Revenue Share

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Popular Koddi Integrations

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