Koddi

Ranked 3 (out of 19) in Metasearch & Ad Tech

Metasearch & Ad Tech

The platform used by top travel advertisers for driving bookings and revenue.

Ratings Snapshot

Certificate of Excellence
Read 85 reviews
95%
Recommend
HTR Score icon
HT SCORE
85 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
Profile indicator arrow
Koddi has fewer than 10 reviews in the past 6-months.

Learn more about review recency →
Reviews Summary

Ranked #3 out of 19 in Metasearch & Ad Tech

Ease of Use
4.7/5
ROI
4.6/5
Implementation
4.5/5
Customer Support
4.7/5
Verified Customer Support

Koddi’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more
Most popular for
  • Branded Hotels Leader: Koddi
    95%
    60 verified reviews
  • Bed & Breakfast & Inns Leader: Bookassist
    97%
    20 verified reviews
  • Luxury Hotels 9 verified reviews
    92%
    9 verified reviews
  • Limited Service & Budget Hotels 8 verified reviews
    96%
    8 verified reviews
  • Airport/Conference Hotels Leader: Bookassist
    100%
    8 verified reviews
  • Resorts Leader: SiteMinder
    99%
    8 verified reviews
  • City Center Hotels 4 verified reviews
    88%
    4 verified reviews
  • Boutiques Leader: Bookassist
    93%
    3 verified reviews
  • Hostels Leader: SiteMinder
    100%
    2 verified reviews
  • Extended Stay & Serviced Apartments 1 verified reviews
    100%
    1 verified reviews
  • Motels 1 verified reviews
    100%
    1 verified reviews
  • Casinos Leader: Bookassist
    90%
    1 verified reviews
  • RV Parks & Campgrounds 1 verified reviews
    100%
    1 verified reviews

Koddi Overview

Top Alternative: Bookassist Metasearch

Koddi Overview

Koddi is an advanced reporting, bid management and campaign intelligence platform for metasearch publishers like Google Hotel Ads, TripAdvisor, Kayak, Trivago, and other travel products that enables hotel suppliers, OTAs, and agency clients to reach more customers at higher returns. Koddi was built with the digital marketer in mind and provides a fast, intuitive interface, custom, on-the-fly repor...

About Koddi

Founded in 2013 | Headquarters in Fort Worth United States | 165 employees

Koddi is a provider of comprehensive marketing management software and services for the travel and hospitality industries. The company’s award-winning SaaS pl...

Integrates with

  • Metasearch & Ad Tech
  • Hotel Bedbanks
  • Digital Marketing Agencies
Browse integrations (3 verified)

Pros & Cons

Like 95% recommend

Manager Digital Acquisition

The tool is really working for us. We have improved our global ROI tremendously since using Koddi. Moreover, the working relationship with them is great, the are all experts in the fields and reply quickly to any request...

Marketing Manager

What I like the most is the way you show real time dashboards with relevant information about the campaign and spent.

Digital Marketer in Fort Worth (United States)

Koddi empowers and enables me to review data at every level possible. It also helps me monitor campaign performance with alerts, comparison insights and property labels. Advice to others: Write a list of all of the t...

Digital Marketer in Fort Worth (United States)

Because Koddi is geared for the power user, it could benefit from 1) an assisted learning curve and 2) recommendations for regular users to extend their capabilities on the platform. Feature Requests: - In app educat...

Director of Revenue Management

More strategy based discussions on a per property basis (not all properties have the same issues). As well as incorporating STAR results or Demand360 information in the reporting to identify not just ROI on investme...

SVP Media (Agency Partner) in Westport (United States)

Really the only area I would like to see improved is the cross engine reporting by client and the cross client reporting by agency. We manage paid media for 4 large hotel brands so it would be nice for us to see clients...

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

The Koddi Team provide great support to their partners in an extremely collaborative manner. They are innovative, conscientious, very friendly and super responsive.

by Páraic O'Meara (trivago N.V.) on December 15, 2020

See more answers (6)
Question:

What differentiates this product or service from the competition?

Answer:

The personnel - they are a pleasure to work with.

by Páraic O'Meara (trivago N.V.) on December 15, 2020

See more answers (6)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

You won't be disappointed!

by Páraic O'Meara (trivago N.V.) on December 15, 2020

See more answers (6)
User avatar image User avatar image User avatar image
+ 4 recommend
Recommended by Show More (2)

Koddi Alternatives

View Koddi alternatives

Find the perfect fit

Want to find out if Koddi is the best fit for your hotel?

Take the Quiz
Quiz image profile

GETTING STARTED

Download the 2021 Metasearch & Ad Tech buyer’s guide

Free download
Buyers cover image buyes image guides

Features

Other

4/5 features

Active Markets

MARKETS SERVED
  • Central America
  • Antarctica
  • Oceania
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States of America
  • Canada
  • Italy
  • South Africa
  • Mexico
  • Spain
  • France
  • Mauritius
  • Germany

85 Verified Koddi Reviews

Likelihood to Recommend
Filter by property type
Filter by geography
notification
Low review volume alert

This vendor is 71% below the category average..

Arrow down notification
Declining share of voice

This vendor has fewer recent reviews than average compared to other top Metasearch & Ad Tech providers. It is advised that you ask for recent references before proceeding.

December 17, 2021

Koddi Review: The user friendly system

Digital Marketing from Resorts in (Indonesia)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

-The automated system -The flexibility to update the targeting -The reporting section where we can choose which channel we would like to see

What do you dislike or think could be improved?

-Office hours/webinar for best practice in specific region (Indonesia - Bali) so that we know the specific market update -The information about the competitors' positioning

Customer Support
5
Ease of Use
5
Value for money
4
Implementation
4

December 16, 2021

Koddi Review: Optimized our way to another great year

Metasearch Manager from Other in Atlanta (United States of America)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Overall, I'm happy with the way things have progressed throughout the year. The Koddi team has done a very good job in driving efficient revenue where possible. The Koddi team is always positive and grea...

What do you dislike or think could be improved?

There was some properties that went live when shouldn't, and publisher performance that never seemed to get better. While these has been addressed for now, it would be great if we can set up alerts on our...

Customer Support
5
Ease of Use
5
Value for money
n/a
Implementation
n/a

December 15, 2021

Koddi Review: Koddi Consultant - Lesley is amazing

Regional Director of Marketing from Resorts in Honolulu (United States of America)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

While I love having all of our tools in one place and being able to run reports, I really appreciate the consultation services of Lesley Shinall.

What do you dislike or think could be improved?

I believe that everything so far is perfect. I haven't had any complaints at all from the day I started using Koddi.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 14, 2021

Koddi Review: Expedia TravelAds

Commercial Director from Branded Hotels in Sandton (South Africa)

Recommend 9/10
Full blue star
Full blue star
Full blue star
Full blue star
Half blue star

What do you like most?

Able to review the ROI for money spent, this enables us to decide if we are going to continue for the following month

What do you dislike or think could be improved?

No improvement needed at this stage, I am very satisfied with the data that I currently have visibility on. At the moment due to lack of international travel into SA, we will hold on again until the new ...

Customer Support
4
Ease of Use
5
Value for money
5
Implementation
4

December 13, 2021

Koddi Review: Report, Plus AD authomation

Marketing communication from Other in Do (Korea, South)

Recommend 8/10
Full blue star
Full blue star
Full blue star
Full blue star
Empty blue star

What do you like most?

-Plus Report(easy access, specific details, convenience, utilizing report from this system) -Plus AD authomation(update in real-time for stretegy propery as market trend and result from the past, easy us...

What do you dislike or think could be improved?

-Technical issue like delaying access some parts at Plus platform -It can be better to update OTA adverstising change like others(now, it takes at least 1day if we update as I understand)

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
4

December 10, 2021

Koddi Review: Excellent!

Director of Sales from Branded Hotels in Philadelphia (United States of America)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Easy to read and understand reporting. Great team to work with. ROI excellent. Easy to add funds. Would highly recommend.

What do you dislike or think could be improved?

I do not see any area's that could be improved. With the great support we receive I can't imagine what could be improved. Thank you.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

Pricing

Monthly subscription (Flat)
Monthly service fee
Commission or Revenue Share

Recent News & Content

Related articles

View all

Related industry news

View all

Resources & reports

View all

Popular Koddi Integrations

View all (3 Koddi Integrations)