Berjaya Hotels & Resorts Partners With Hotel Tech Innovator Userguest

Strategic collaboration aims to empower direct revenue through automation

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The leading hospitality brand Berjaya Hotels & Resorts, known for its commitment to exceptional guest experiences, has partnered with cutting-edge hotel tech provider Userguest.

This strategic collaboration aims to empower Berjaya Hotels & Resorts to provide a seamless and user-friendly booking experience through its direct channel, ensuring visitors have access to exclusive benefits and personalized offers on the hotel website. By integrating Userguest's smart technology tool, Berjaya Hotels & Resorts aims to strengthen its relationship with guests, fostering a more direct and personalized connection, whilst ensuring the group’s inventory and revenue priorities are addressed at the same time by capitalizing on direct bookings.

Gary Tay, Head of Sales & Marketing at Berjaya Hotels & Resorts, expressed excitement about the partnership, stating, “We are happy to announce our collaboration with Userguest as part of our ongoing commitment to drive more direct business across the group. Additionally, we aim to offer our guests the best offers and packages exclusively available through our hotel website.”

Since integrating with Userguest, Berjaya Hotels & Resorts has successfully maximized revenue across multiple properties, reinforcing the group’s competitiveness in the dynamic hospitality industry. Tay added, “Thanks to Userguest we can encourage visitors to book directly, offering the best rates through our website and at the same time address revenue-related challenges such as filling periods of low occupancy or selling higher room categories for specific sought-after dates. Simultaneously, we can provide our guests with a more tailored and rewarding booking experience.”

Julline Lau, Userguest Brand Partner in Asia, highlighted, "This collaboration truly underscores Berįaya Hotels & Resorts commitment to adopting innovative solutions that prioritize automation, profitability and customer satisfaction all seamlessly integrated into a single solution. We are thrilled to have Berįaya Hotels & Resorts on board.”

About Userguest

USERGUEST is a cutting-edge hotel tech tool that integrates with the hotel's existing website and tech stack. Once installed, the tool automatically gets to work. By analysing data, the tool determines what actions are necessary to influence a visitor's behaviour and guides them towards completing a booking. The tool enhances the overall booking experience by displaying personalized messages and boosts direct bookings by using incentives at key points of the user journey. Through a pioneering approach known as RMA, Userguest is the only direct bookings tool that automatically helps hotels generate incremental revenue and optimise inventory simultaneously. It is compatible with all booking engines and offers full support from a dedicated team that handles everything from integration to ongoing support and recommendations. A 30-day free trial is available with unrestricted access to the user-friendly dashboard and more than 30 features.