What is a Channel Manager? How Do You Choose the Right One?
By Jordan Hollander
Last updated May 10, 2023
6 min read
Real-Time Connectivity and Pooled Inventory
“If you’re a hotel looking to attract Chinese travelers, for example, you will want access to the booking channels that Chinese travelers use most, like Ctrip or Fliggy. The makeup of travelers is constantly evolving, so gaining access to these more niche channels, as well as the top global ones, will allow you to broaden your distribution strategy and attract new types of guests.”
SiteMinder director of product Gregor Vogel, in TravelDaily
Training, Support, and Implementation
Deep Integrations with Pricing Rules
“The ability for distribution technology to seamlessly manage and sync content can save property’s time and, more importantly, drive reservations.”
Cloudbeds director of global partnerships Sebastien Leitner
Intuitive, Easy-to-Understand Reporting
Choosing the Best Channel Manager for Your Hotel
How many channels are you connected to?
Are you connected to the most important channels for my hotel?
How many channels, room types per channel, and days can my hotel manage simultaneously?
How far out can you manage availability?
What reports will you provide me? Will you show me which channels deliver the most bookings and which provide the most revenue?
Every hotel in the world should use channel management software to maximize their online distribution channels, optimize pricing, and avoid overbookings. A channel manager is an essential tool for hotels that want to streamline their online sales channels, including online travel agencies (OTAs), vacation rental channels like Airbnb, and booking sites like Booking.com, Expedia, and TripAdvisor.
By using a channel management software, hotels can ensure real-time synchronization of their inventory across all distribution channels, avoiding double bookings and overbooking. This helps in increasing occupancy and revenue, as well as providing a better guest experience.
The best channel manager for hotels offers two-way API connections to a wide range of distribution partners, including GDS and metasearch providers, as well as rental channels like VRBO and Agoda. This allows hoteliers to optimize their online distribution strategy and maximize their online sales while maintaining user-friendly and efficient reservation systems.
Channel management software provides automation and synchronization of inventory and pricing, allowing hoteliers to optimize their revenue management strategies. The software also allows for direct bookings through the hotel's booking engine, reducing dependency on OTAs and other third-party booking channels.
A channel management system also provides an efficient way of managing room types, pricing, and availability across all connected channels. This helps in reducing the risk of overbooking, cancellations, and no-shows, leading to increased revenue and guest satisfaction.
Hotel channel manager software comes with a support team that assists hoteliers in onboarding, providing training, and resolving any issues that may arise. The software also provides a pool inventory model, which allows for more efficient distribution of hotel rooms across all channels.
A channel manager for vacation rentals allows property owners to manage their listings on multiple rental channels with ease. This saves time and resources for owners and property managers, as they do not have to manage each listing individually.
Ising a channel management software is crucial for every hotel in the world. It provides an efficient way of managing online distribution channels, optimizing pricing, and avoiding overbookings. With the help of a channel manager, hotels can improve their revenue management strategies, reduce dependency on OTAs, and enhance the guest experience.