Ireckonu and Althoff Hotels Join Forces to Revolutionize Luxury Hospitality Guest Experience across DACH & European Markets
Althoff Hotels leverages Ireckonu’s advanced CDP & CRM to enhance personalized guest experiences across Europe
Ireckonu, a global leader in hospitality data management solutions, has announced a strategic partnership with Althoff Hotels, renowned for its prestigious five-star properties across Europe and the UK. This collaboration will enhance Althoff Hotels’ offerings across its 18 hotels and mark Ireckonu’s expansion into the DACH market.
Althoff Hotels will utilize Ireckonu’s cutting-edge technology to create cohesive, personalized experiences for guests across all venues, from five-star accommodations to world-class dining and exclusive spas. Personalization will span from pre-stay marketing communications to digital engagement to how they greet their loyal guests at the hotel.
By integrating Ireckonu’s CORE Middleware and Customer Data Platform (CDP) with its Oracle Opera Property Management System, as well as F&B systems and Spa Systems, Althoff Hotels will achieve a unified platform that enhances personalized marketing, boosts operational efficiency, and provides a comprehensive view of guest interactions across all of its hotels, venues including F&B and spa.
“At Ireckonu, we empower luxury brands like Althoff Hotels to redefine the guest experience through data-driven decisions,” said Jan Jaap van Roon, CEO of Ireckonu. “This partnership underscores our shared commitment to innovation and our expanding presence in the DACH region, aligning with our vision to transform hospitality globally.”
Ireckonu is the preferred technology partner of hospitality businesses worldwide, including Mandarin Oriental Hotel Group, The Okura Hotel Group, and citizenM Hotels. This expansion into the DACH market unlocks opportunities for hospitality groups in Germany, Switzerland, and Austria to learn from industry leaders and improve their guest data operations.
“By partnering with Ireckonu, we’re transforming how we deliver luxury hospitality to our guests. Their CORE Middleware seamlessly connects our technology systems, and their Customer Data Platform allows us to redefine personalized guest experiences to deliver the five-star service our guests expect,” said Frank Marrenbach, CEO and Managing Partner of Althoff Hotels. “We’re thrilled to collaborate with Ireckonu and set a new benchmark for excellence in the hospitality industry.”
The partnership between Ireckonu and Althoff Hotels highlights their mutual dedication to innovation and guest-centric luxury. Together, they aim to set new standards in the European hospitality landscape.
About Althoff Hotels
For 40 years, Althoff Hotels - founded by Thomas H. Althoff and managed by CEO Frank Marrenbach - have stood for outstanding cuisine, excellent hospitality and stylish design, combined with services of the highest quality. The Cologne-based group sees itself as a "hoteliers' company" and currently operates three brands: the Althoff Collection with five luxury hotels in Germany, France and the UK, and the AMERON Collection with nine four-star hotels in Germany and Switzerland - including the hotels opening in Munich and Zurich in 2021. In 2020, the Althoff portfolio was expanded to include the design & lifestyle brand URBAN LOFT, which stands for a curated mix of art and culture, culinary delights and creativity. In addition to the first loft in Cologne city center, the second house was launched in Berlin in July 2022, in the newly created Heidestraße district. Further information at www.althoffhotels.com.
