IRECKONU to Highlight Their Customer Data Platform (CDP), IKnowU, at HITEC Toronto 2023

This year, Ireckonu will focus on showing their unique approach to data driven customer engagement using the hospitality industry's premiere CDP

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Ireckonu are attending HITEC on June 26-29 and will focus on communicating core features of IKnowU at booth 1607.  Ireckonu has a newly streamlined product stack and is looking forward to showing visitors at HITEC why IKnowU is becoming the hospitality industry's leading CDP.  All the value generating functions of translating operational data to activation channels will be on display along with key features of IKnowU including:

  • Churn Management in IKnowU is the effective combination of Churn Identification and Churn Strategy enabling hoteliers to deploy proactive strategies to keep their customers. Among other outputs, this feature informs personalized marketing campaigns that can be used to mitigate the risk of churning.

  • Automated Guest Segmentation is a target audience identification tool that leverages Machine Learning (ML) to cluster guests based on behavioral data or attributes and assigns a label to a profile which can be then used in Manual Segmentation to create lists and CSV files that can be sent to a 3rd party system for targeted email campaigns.

  • RFM+ is a configurable loyalty calculation engine that allows users to assign values to guest profiles based on five standard variables: Recency, Frequency, Monetary, Duration, and Diversity from which the engine calculates a loyalty score so hoteliers can personalize communication, optimize loyalty programs, and reward their guests appropriately.


To learn more about these and other IKnowU features that can help you achieve your customer engagement goals, visit Ireckonu at HITECH Toronto and "put guests at the heart of your data.”


About HITEC 

Hospitality Industry Technology Exposition and Conference (HITEC) is the world’s largest showcase of hospitality technology, bringing together the best and brightest minds in the hospitality/tech industry as they present innovative tech solutions and collaborate with industry leaders. 

About Ireckonu

Founded in 2014, Ireckonu is a Dutch company committed to empowering the hospitality industry by putting guests at the center of new digital foundations. With over 60 employees globally, the company provides SaaS products and services to some of the world's leading hotel brands.