10 Best SHR Group Alternatives 2026
Hotel Metasearch Management Software
54 
HT Score
Make your brand visible across all platforms (including Google Hotel Price Ads, Trivago, TripAdvisor, Bing Ads, Skyscanner, Kayak and Wego) with continuous monitoring of cost per click and hotel visibility using our experienced bid management and optimization techniques.
With continuous monitoring of cost-per-click and hotel visibility we will connect your booking engine with seven metasearch channels. By displaying your hotel at the top of search results pages we can drive the majority of your metasearch revenue, increasing your direct bookings and channel shift, whilst reducing your commission costs.
As you only pay for direct clicks you will be targeting people with real travel intent and will prevent your booking going straight to prominent OTAs instead.
Recommended by 216 hoteliers
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All Hotel Metasearch Management Software Products10 Alternatives & Competitors to SHR Group
#1
Amadeus
Hotel Metasearch Management Software
GDS advertsing across all major GDSs.
With Amadeus you'll be able to:
- Capture the attention of travel sellers on any GDS.
- Target travel agents of your choice via PCC
- Benefit from experts who manage >80% of GDS hotel ads
#2
SiteMinder
Hotel Metasearch Management Software
100
HT Score
Did you know around 75% of travellers use metasearch engines to find hotels and book online? How can you get a slice of the pie? Demand Plus brings these travellers to your direct channels. You own the booking, can build guest loyalty and increase revenue through upsell offers, all while reducing your dependence on third party channels. Forget the hassle of set up, bidding and billing, we take care of everything and you only pay for completed stays.
Reviewers say compared to SHR Group, SiteMinder is
- Easier to use
- Better for: City Center Hotels, Luxury Hotels, Motels, Other
- More press mentions
- Worse at support
- Slower to reach ROI
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, Casinos, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
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#3
Triptease
Hotel Metasearch Management Software
38
HT Score
-Automatically attract the most engaged searchers in your market with intelligent bidding that adapts based on their likelihood to book and your price parity status.
-Don't pay to advertise that you don't have the best rate. Triptease Metasearch is the only service on the market that can remove your direct price from the metasearch auction when you're being significantly undercut by OTAs, saving you money and protecting your brand.
-Price Match detects when you're being undercut and automatically discounts your price by just enough to win the direct booking. You control the discount %, so you can protect your margins while still improving direct volumes.
-Available on both pay-per-stay and licence fee payment structures. Unlike many providers, Triptease will be completely unaffected by Google's removal of cost-per-stay (CPA) bidding. We use our own advanced algorithms which are independent of Google (and out-perform them too). Triptease clients will enjoy uninterrupted performance whatever their preferred billing model.
Reviewers say compared to SHR Group, Triptease is
- Better for: Branded Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Motels, Other
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutiques, Casinos, City Center Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
- Fewer press mentions
RECENT HOTELIER RECOMMENDATIONS
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#4
Hotelchamp
Hotel Metasearch Management Software
Hotelchamp Metasearch is here to make your direct channel your strongest. Significantly decrease your spend on commission and build a recurring relationship with your guests. Increase your hotel's visibility on Google Hotel Ads and all relevant metasearch platforms. Attract highly qualified traffic, improve conversions and lower your distribution costs.
#5
Sojern
Hotel Metasearch Management Software
82
HT Score
Sojern is a top digital marketing platform designed specifically for travel marketers. With Sojern, hotel marketers can spend less time worrying about digital marketing and instead concentrate on their key focus: providing an exceptional customer experience for their guests.
With the help of artificial intelligence and traveler intent data, Sojern's user-friendly Traveler Advertising Solutions empower hoteliers to engage and convert travelers, and generate direct demand through multichannel marketing. More than 10,000 hotels and travel marketers depend on Sojern each year to engage and convert travelers worldwide.
Reviewers say compared to SHR Group, Sojern is
- Easier to use
- Better for: Bed & Breakfast & Inns, Casinos, City Center Hotels, Extended Stay & Serviced Apartments, Hostels, Other, RV Parks & Campgrounds
- More press mentions
- Worse at support
- Slower to reach ROI
- Less highly recommended
- Less features
- Worse for: Boutiques, Branded Hotels, Airport/Conference Hotels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Resorts, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#6
RateGain
Hotel Metasearch Management Software
0
HT Score
We have the largest database of travel intent traffic globally combined with proprietary business intel to increase conversion, drive direct bookings, and reduce dependency on third-party channels.
1. 300+ global brands
2. 1.7bn+ digital identities
3. 22x ROAS
4. 140+ connected booking engines
Why work with us?
1. Improve at least 30% direct contribution to bookings
2. With 100% control over guest journey, re-target them
3. Pay on the stay commission model
4. 1.7bn+ digital identities, 1st Party travel intent data to target right traveler
5. Under 2 minutes, distribute to OTAs, Meta, and IBE from a single system
6. Parity and Demand Intelligence
Reviewers say compared to SHR Group, RateGain is
- Better at support
- More highly recommended
- Better for: Boutiques, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Resorts, RV Parks & Campgrounds
- More press mentions
- Slower to reach ROI
- Harder to use
- Less features
- Worse for: Bed & Breakfast & Inns, Other
RECENT HOTELIER RECOMMENDATIONS
#7
RateGain
Hotel Metasearch Management Software
ADARA is the worlds largest marketing and insights platform that transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The ADARA Magellan platform is fueled by first party data from more than 100 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. The platform provides marketers with the ability to reach targeted audiences across devices and channels. Through its exclusive access, ADARAs rich data set delivers more than 450 million monthly uniques with access to 9 billion travel searches annually. Founded in 2009, the company has 19 offices across the U.S., Europe, Middle East and Asia, including its headquarters in Palo Alto, Calif. To learn more, visit WWW.ADARA.COM.
#8
Bookassist
Hotel Metasearch Management Software
81
HT Score
Start with Risk-Free Google Pay-Per-Stay and transition to our Grow and Scale programs for increased visibility and improved ROI. Many companies offer connectivity to metasearch channels but that's not good enough. Bookassist's dedicated metasearch team successfully manages, monitors and optimises metasearch campaigns for over 250 hotels across 15 countries. Top performing clients see an average contribution to overall direct bookings of up to 40%
Reviewers say compared to SHR Group, Bookassist is
- Better at support
- Faster to reach ROI
- More features
- Better for: Boutiques, Casinos, City Center Hotels, Airport/Conference Hotels, Motels, Other, RV Parks & Campgrounds
- More press mentions
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Branded Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Resorts, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#9
GCommerce
Hotel Metasearch Management Software
With easy-to-understand pricing, direct access to your campaign optimization specialist, and on-demand data insights, you're in the drivers seat.
#10
Cendyn
Hotel Metasearch Management Software
81
HT Score
The Cendyn Digital Marketing Platform helps hotels drive more direct revenue by managing all digital advertising—metasearch, Google Performance Max, search ads, and display—through one unified system. With deep connectivity to 100+ BE, CRS, and PMS providers, it automates smart bidding strategies, improves visibility across Google, and brings more qualified travelers straight to your website. Real-time insights and reporting give hoteliers full transparency into performance, making it easier to optimize spend and maximize ROI.
Reviewers say compared to SHR Group, Cendyn is
- Better for: Casinos, Extended Stay & Serviced Apartments, Motels, RV Parks & Campgrounds
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
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