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Net Affinity (Booking Engine)
4.7 (312 REVIEWS)
HT Score
38 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Steve, Clara, James + 45 more experts recommend Net Affinity
Read Recommendations
Net Affinity (Booking Engine)
Ranked 21 (out of 151) in Booking Engine
Turn more website visitors into direct bookings
93% recommended by 297 hotels
Castleknock, FBD Hotels & Resorts, The Rose Hotel & 294 others
Bell - AI powered product analyst
I analyzed all of Net Affinity’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Netaffinity for its blend of sophisticated technology and human interaction. The product excels in boosting direct bookings, with many praising its user-friendly booking engine and continuous system improvements. It includes detailed reporting and tailored digital marketing, significantly impacting revenue and customer experience. Proactive support from account managers and regular updates make it an efficient choice. However, there are areas to improve, including the CMS usability and adding more advanced functionalities like user management and automated updates.
Castleknock, FBD Hotels & Resorts, The Rose Hotel & 294 others
Read their reviewsPartners say
Industry experts recommend Net Affinity's booking engine for its intuitive design, seamless integrations, and high conversion rates, particularly emphasizing its mobile-first approach and deep specialization in the hotel sector. The product's standout features include robust PMS integrations, exemplary customer service, and an advanced digital marketing strategy that outperforms industry benchmarks across both mobile and desktop platforms.
Steve, Clara, James and 35 others
Read their recommendationsWhat Types of Hotels Net Affinity is Popular For
Size
10 | X-Small (1-9 room)
134 | Small (10-49 room)
98 | Mid-Sized (50-99 room)
142 | Large (100-499 room)
10 | X-Large (500+ room)
Country
260 | Ireland
41 | United Kingdom
33 | Netherlands
11 | Germany
8 | United States
8 | Switzerland
5 | India
4 | United Arab Emirates
3 | Slovenia
3 | Belgium
3 | Sweden
3 | Denmark
3 | France
3 | Spain
2 | Finland
2 | Austria
2 | Italy
2 | Portugal
2 | Mexico
2 | Philippines
1 | Australia
1 | Estonia
1 | Malaysia
1 | Poland
1 | Vietnam
1 | Oman
1 | Singapore
1 | Belize
1 | New Zealand
1 | Greece
1 | Serbia
1 | Norway
1 | Taiwan
1 | Israel
Type
179 | Luxury Hotels
173 | Boutique Hotels
158 | Bed & Breakfast & Inns
122 | Branded Hotels
119 | Airport/Conference Hotels
117 | City Center Hotels
110 | Limited Service & Budget Hotels
100 | Resorts
32 | Extended Stay & Serviced Apartments
21 | RV Parks & Campgrounds
12 | Vacation Rentals & Villas
8 | Hostels
1 | Motels
Region
384 | Europe
11 | Asia Pacific
10 | North America
6 | Middle East
2 | Oceania
1 | Central America
Category
312 | Booking Engine
170 | Digital Marketing Agencies
156 | Website Design
82 | Channel Managers
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What is Net Affinity?
Founded in 2000 | Headquarters in Dublin | 52 employees
Net Affinity (Booking Engine) is a hotel booking engine software that helps properties convert website visitors into direct reservations. It offers a fast, mobile-first booking journey designed to improve conversion rates, showcase offers, and personalize the guest experience. The platform supports direct revenue growth through seamless integration with hotel systems and includes reporting and digital marketing tools that fit into existing hospitality operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Net Affinity products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Net Affinity Reviews Analyzed: 222
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Net Affinity Expert Recommendations Analyzed: 35
Read expert recommendationsDescription provided by Net Affinity
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Net Affinity's Provided Description:
"The Net Affinity / Smarthotel Booking Engine helps hotels turn more website visitors into direct bookings. Fast, mobile-first and built for conversion, it creates a smooth booking journey while giving hotels the tools to personalise the guest experience, showcase offers and drive more direct revenue. Built for hospitality and backed by a team that understands hotels. Personalised, powerful and precise."
FAQs
Capabilities
Booking Engine
Booking Engine
Net Affinity’s hotel booking engine is the newest technology on the market. Feature-rich, lightning fast and made for mobile, it’s everything your guest needs from their booking experience.
Website Builder
Website Builder
Net Affinity are experts in hotel website design with over 20 years of experience, winning dozens of awards throughout the years. Our mission is to ensure that your hotel website never goes out of date.
Gift Vouchers
Gift Vouchers
Our gift voucher platform is purposefully straightforward and easy to use. It enables hotels around the world to quickly customise and sell hotel vouchers every day!
Meta Search
Meta Search
Meta search is so much more than a buzzword. In fact, it’s one of the best ways to give your property an edge. Meta search channels like Google Hotel Ads, TripAdvisor and Trivago display your listings right beside those of larger third parties.
Client Services
Client Services
With over 100 years of experience between them, we have developed a team of gold star-standard customer service experts - evident from our high client satisfaction and retention rate. We truly understand your day to day and passionately care about your hotel’s book direct needs.
Features
Merchandising & Packages
4/5 features
Upselling & Cross Selling
4/5 features
Conversion
4/5 features
Payments
4/5 features
Transactional Emails
4/5 features
Group Bookings
4/5 features
Reporting & Analytics
4/5 features
Tax & Compliance
4/5 features
Net Affinity Reviews Summary
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Net Affinity (Booking Engine) is the #4 most trending product in the Booking Engine category (out of 151) and the #258 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreNet Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Net Affinity Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
Get an Instant Price Estimate
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Net Affinity Case Studies
References
"“Since we’ve joined Net Affinity, we are delighted with the growth we’ve seen in our business. We have been delighted overall with our switch to Net Affinity – our on-boarding and transition process was smart, competent and seamless. We had support throughout the whole process – through the design and build of the website, and we received valuable advice on our journey since March 2022. The partnership with Net Affinity has been fantastic, with all invested parties working towards the same goal.”"
Eibhear Coyle
General Manager @
Amber Springs Hotel and Health Spa
"We initially partnered with Net Affinity to give us an online presence through a website and to sell our products through their booking engine platforms but we also employed their digital marketing services and have been overwhelmed by the successes we have achieved together. We have attained significant increases across all our sales outlets and are continuing to see strong growth. This has been made possible by the Net Affinity online platform along with the support and direction received from their team. We look forward to a continued prosperous relationship with Net Affinity over the years ahead."
Terry Kelly
Sales and Marketing Manager @
Killeavy Castle Estate
"We pride ourselves on our commitment to our very loyal guests and feel that this is also shared with Net Affinity, which is very important to us. We have enjoyed an increase in our direct bookings as well as very positive results to our digital marketing strategy which has been implemented by Net Affinity – this has been very encouraging for us. We feel our values and commitments are very much aligned and this gives us great confidence that Net Affinity is an extension of our inhouse team."
Ruth McCarthy
Director of Sales & Marketing @
Inchydoney Island Lodge & Spa
"I am very happy with the collaborative relationship we have with Net Affinity and the results we have seen together. I’m looking forward to the partnership developing over years to come and am confident in our continued and future success."
Mark Scott-Lennon
Managing Director @
Fitzpatrick Castle Hotel
"Net Affinity have been hugely supportive to us and helped us to navigate our way through the pandemic. We have been with them for a number of years and they are always on hand with industry updates, benchmarking, changes in digital and are always open to our requests."
Victoria Brown
Group Marketing Manager @
Galgorm
"It is an absolute pleasure working with the team at Net Affinity, they have been extremely supportive, particularly over the past 12 months as we have worked closely together to refine our digital marketing strategy. It’s great to see the positive impact our efforts have had over the past number of months and we look forward to continued growth heading into 2023."
Kate Kavanagh
Sales & Marketing Manager @
Seafield Hotel & Spa Resort
"The support and advice from Net Affinity has always been first rate, no more so than during the last year of closures. It was very important for us to keep our online presence and information up to date, our eCommerce Manager was always reachable and responsive, ensuring that when reopening dates were announced, our website was the main port of call for guest bookings. Our direct bookings increased by approximately 30% in the last 15 months, and this trend looks set to continue, with Net Affinity’s support."
Sharon Malone
Falls Hotel & Spa
"Net Affinity are professional, flexible, creative and innovative. They listen, engage and interact with their clients, to deliver dynamic, fresh, strategic world class solutions, that deliver business objectives, including more recently regular Zoom client meetings, which have been an invaluable resource for our business We have no hesitation in recommending Net Affinity for any project that falls in to their wide portfolio of skills and experience."
Michael Magner
Proprietor @
Cork’s Vienna Woods Hotel and Villas
"The Rose Hotel are delighted to partner with Net Affinity for our website, booking engine and marketing requirements since 2016. Our hotel rebranded in 2016 and we knew straight away that Sharon, Gemma and the team at Net Affinity would be great partners for our launch. Their products are easy to use and there is great support in training and online support as well as great account management. The hotel’s online business and brand awareness has grown significantly, and we are now working with Net Affinity’s design team on a new bespoke website design."
Michele King
Director Of Sales & Marketing @
The Rose Hotel
"The marketing advice and strategy to the smaller hotelier is invaluable"
Una Brennan
Brook Lane Hotel
"Net Affinity has a great product and delivers a good customer service. We’ve been working with them for a year now and I’m happy to see a good results on our brand website bookings – it dramatically improved! Plus their CMS is very user friendy, I would totally recommend them"
Ronalyn Vargas
Director of Sales and Marketing @
Telal Resort Al Ain
"We worked closely with the Net Affinity team this year to change our website design and add features that we hadn’t activated properly before. They offered continued support and training all the way through and have become a valuable extension of our team now. Their feedback has helped us increase our sales and promotion of the property. Special thank you to our account managers Maja and Laura. You have been a pleasure to deal with."
Denise Flynn
Director of Sales Barberstown Castle @
Kilcar House Bed and Breakfast
"The improvement in our online business since moving to Net Affinity has been phenomenal"
Beth Swindlehurst
Director of Sales & Marketing @
Galgorm
"We work closely with Net Affinity at all times to constantly push the boundaries in designing engaging, relevant campaigns that excite our audiences"
Tristan Jacob
Director of Sales @
Iveagh Garden Hotel
"The improvement in our online business since moving to Net Affinity has been phenomenal"
Beth Swindlehurst
Director of Sales & Marketing @
Galgorm
"Net Affinity are very much our online partner, an essential part of our team. We have worked with them for many years and feel they understand our business and are keen to help us grow through online innovation"
Michelle Maguire
CEO @
The Blue Haven
Featured Customers
More Products by Net Affinity
Hotelier Rating
Looking for specific info?
10
Support at every step
Marketing from 75-99 room Bed & Breakfast & Inn in Killarney (Ireland)
Verified
2 years ago
Net Affinity product is with our company for years and it is delightful to see the company striking and constantly improving. Last year we have migrated to the new version of Net Affinity's booking engine and support via video calls, emails for a smooth transfer were second to none. Everyone working in the company are true professionals, we...
Ireland
Ireland
Marketing
Mid-Sized Hotel
9
Net Affinity customer for over 15 years
Reservations Manager from 75-99 room Bed & Breakfast & Inn in Killarney (Ireland)
Verified
2 years ago
We use Net Affinity's booking engine and find it straightforward to operate and train our people on. It is intuitive to use and quick to respond. Sara is a very helpful Account Manager
Ireland
Ireland
Reservations Manager
Mid-Sized Hotel
10
Couldn't ask for more
Managing Director from 100 to 199 room Airport/Conference Hotel in Little Horwood (United Kingdom)
Verified
2 years ago
The team is accessible and responsive. From the outset and now well into our second year working with Net Affinity.
United Kingdom
United Kingdom
Managing Director
Large Hotel
10
Great Product & Excellent Service
Manager from 100 to 199 room Branded Hotel in Mullingar (Ireland)
Verified
2 years ago
Professional, approachable and knowledgeable team. Great products and systems that are simple and easy to use and are kept up to date with changing trends.
Ireland
Ireland
Manager
Large Hotel
10
10/10 Product
Revenue Manager from 25-49 room Bed & Breakfast & Inn in Athy (Ireland)
Verified
2 years ago
1) Top class customer service, always prompt & informative responses from team , solving query raised
2) Professional and extremely knowledgable Account Managers always on hand to offer advise & recommendations to increase bookings and drive revenue
3) Ongoing product advancement & informative training sessions on booking engine upgrades
Ireland
Ireland
Revenue Manager
Small Hotel
10
Excellent Product & Service
Revenue Director from 100 to 199 room Boutique in Killarney (Ireland)
Verified
2 years ago
The booking engine is great and the roadmap for improvement looks brilliant. The team in Net Affinity provide wonderful customer service to us helping us grow our conversion.
Ireland
Ireland
Revenue Director
Large Hotel
10
RELIABLE BOOKING ENGINE
Manager from 50-74 room Boutique in Castelldefels (Spain)
Verified
2 years ago
For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large c...
Spain
Spain
Manager
Mid-Sized Hotel
10
Best product and service for Hospitality!
Sales Executive from 25-49 room Bed & Breakfast & Inn in Kells (Ireland)
Verified
2 years ago
Absolutely amazing customer service - never left with an unsolved issue. The booking engine is up to a very high standard. The tips from the Digital Marketing team are very helpful, and provide clear guidelines.
Ireland
Ireland
Sales Executive
Small Hotel
10
Review from Barberstown Castle
Front Office & Revenue Manager from 25-49 room Bed & Breakfast & Inn in Straffan (Ireland)
Verified
3 years ago
Our account manager Deirdre is extremely helpful and knowledgeable on the management of the booking engine & CMS. The reports and catch up meetings are great for increasing sales as Deirdre is great for advising on what may or not work for each season. Any queries are responded to in a very timely manner. Client services are also extremely...
Ireland
Ireland
Front Office & Revenue Manager
Small Hotel
10
One-stop shop to drive your business in the right direction.
Director of Bedrooms from 100 to 199 room in Killiney (Ireland)
Verified
3 years ago
Netaffinity offers the perfect blend of sophisticated technology and human interaction. I feel they understood the requirements of the hotel and had the technology and knowledge tohelp us achieve our goals. The onboarding process was simple and straightforward. Booking engine is easy to navigate and user friendly. Our account manger Marion...
Ireland
Ireland
Director of Bedrooms
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Net Affinity provide a seamless, intuitive user design helping the hotelier achieve direct business and incremental spend. With an energised team and forward thinking company, service is at the centre, while always looking to innovate their product.
Showing all answers to: "What does this product or service do well?"
Net Affinity provide a seamless, intuitive user design helping the hotelier achieve direct business and incremental spend. With an energised team and forward thinking company, service is at the centre, while always looking to innovate their product.
NetAffinity provides a seamless and very functional design to help hotels who are looking to focus on direct bookings conversion. The NA team is also known for their extreme dedication to their clients and attention to detail - their client hotels always praise the support they receive from their NA account manager.
Increased Direct Bookings
Provides a streamlined booking journey that encourages guests to book directly through the hotel's website, helping reduce third-party commission costs.
Optimised Conversion Rates
User-friendly booking flows and mobile-responsive design help minimise booking abandonment and maximise completed reservations.
Integrated Payment Experience
Supports secure online payment processing, allowing guests to complete reservations quickly and safely. When combined with FreedomPay, hotels can benefit from enhanced payment security, tokenisation, and payment orchestration capabilities.
Improved Revenue Management
Enables hotels to promote special offers, packages, upselling opportunities, and dynamic pricing strategies directly to guests.
Mobile-First Guest Experience
Delivers a consistent booking experience across desktop, tablet, and mobile devices, reflecting how most travellers research and book accommodation today.
Reduced Operational Overhead
Integrates with many leading hotel systems to automate reservation management and reduce manual administration.
Guest Data Ownership
Direct bookings provide hotels with valuable guest information, enabling personalised marketing, loyalty initiatives, and repeat bookings.
Hospitality Expertise
Built specifically for hotels and hospitality groups, with functionality tailored to the unique requirements of accommodation providers.
Net Affinity’s booking engine provides a smooth and user-friendly booking experience for both customers and hotel teams. The platform is intuitive, easy to navigate, and designed to help maximise direct bookings. It integrates well with hotel websites and offers useful features for managing rates, availability, promotions, and the overall guest booking journey. The system is reliable and the support team is responsive and helpful when assistance is needed. Overall, it is an effective solution for hotels looking to improve their direct booking performance and provide a seamless online experience for guests.
Great product with good conversion, can make huge difference when it comes to get direct bookings and divert the traffic from the heavily commisioned OTA channels. The great added value are the people behind the product.
Question:
What differentiates this product or service from the competition?
Answer:
Their personal approach and willingness to integrate loyalty to add value to the hotelier's proposition, which helps increase retention rates throughout the guest journey. The combination of services; DM, meta search, web design and gift voucher system offers much more than just a booking engine.
Showing all answers to: "What differentiates this product or service from the competition?"
Their personal approach and willingness to integrate loyalty to add value to the hotelier's proposition, which helps increase retention rates throughout the guest journey. The combination of services; DM, meta search, web design and gift voucher system offers much more than just a booking engine.
They offer a combination of services to be able to suit each hotel's needs specifically. They are also a very well connected company which means that they can always point hoteliers in the right direction when facing a specific challenge that they cannot themselves help with.
Hospitality-Led Focus
Unlike broader commerce platforms, Net Affinity is exclusively focused on hotels, resorts and hotel groups. Their product development, support teams and road map are built specifically around driving direct hotel bookings and improving hotel revenue performance.
Conversion-Focused Booking Journey
Net Affinity positions its booking engine around maximising direct reservations through personalised guest journeys, mobile-first design, rate comparison tools, upsell opportunities and booking conversion optimisation.
Market-Leading Mobile Performance
Mobile bookings are a major focus area. Net Affinity promotes its booking engine as being built specifically for mobile conversion, with a significant proportion of bookings completed via mobile devices. This is a key differentiator as many hotel guests now research and book entirely on smartphones.
Integrated Technology Ecosystem
Rather than offering just a booking engine, Net Affinity combines:
- Booking Engine
- Channel Manager
- Gift Vouchers
- Digital Marketing
- Website Design
- Business Intelligence
- Meta Search Connectivity
Net Affinity stands out through its strong focus on the hospitality industry and its combination of an easy-to-use booking engine, digital marketing expertise, and personalised customer support. Unlike more generic platforms, it offers solutions tailored to hotels, helping them increase direct bookings and reduce reliance on third-party channels. Its user-friendly technology, flexibility, and knowledgeable support team make it a valuable partner for hotels looking for both a reliable booking solution and expertise in improving their online revenue performance.
The fact that Net Affininty can build the whole digital face of the hotel makes it stand out. Optimazing the digitial guest journey of the customer and channel them to the direct booking platform is the key.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
A worthwhile long term investment offering a variety of product and service to help the hotelier increase direct business and improve the guest journey. With optional tools available, such as meta search, dm, gift vouchers and web design, Net Affinity offer all the hotelier needs to keep ahead and increase bottom line. Our loyalty partnership with Net Affinity has enabled members to redeem their loyalty gift code online while booking their next experience, with the ability to feature member rate on their booking engine. While convenient for the member this enhances the journey towards increased recognition and direct business.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
A worthwhile long term investment offering a variety of product and service to help the hotelier increase direct business and improve the guest journey. With optional tools available, such as meta search, dm, gift vouchers and web design, Net Affinity offer all the hotelier needs to keep ahead and increase bottom line.
Our loyalty partnership with Net Affinity has enabled members to redeem their loyalty gift code online while booking their next experience, with the ability to feature member rate on their booking engine. While convenient for the member this enhances the journey towards increased recognition and direct business.
In a market with so many options for accommodation providers to choose from, while providers comparison is important in the decision making process, it can be a difficult landscape to navigate. NetAffinity have always shown to put their customers' needs first.
If your goal is to increase profitable direct bookings, improve the guest booking experience, and gain greater control over your distribution strategy, Net Affinity provides a hospitality-focused booking engine backed by strong marketing, data intelligence and hotel expertise. Combined with FreedomPay's payments platform, hotels can deliver a seamless reservation and payment journey from booking through to check-out.
My advice would be to take full advantage of the expertise and support that Net Affinity offers. The booking engine is most effective when it is combined with a strong direct-booking strategy, including optimised offers, promotions, and a seamless guest journey. Take the time to understand the platform’s features and work closely with the Net Affinity team to tailor the solution to your hotel’s specific needs and goals.
Make sure you undersand, who your customers are so you can build an appealing environment for them when it comes to direct business. Give them clear messeage and seamless yourney and you will see the difference.
+ 35
recommend
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Net Affinity Integrations
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Net Affinity has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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