Booking Engine by Net Affinity / Smarthotel

4.7 (315 REVIEWS)

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HT Score  
81 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Ana Carolina Bocayuva Clara Tourme John Halligan James Monks SR Filip Kühnel

Ana Carolina, Clara, John + 46 more experts recommend Net Affinity / Smarthotel

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Booking Engine by Net Affinity / Smarthotel

Ranked 9 (out of 151) in Booking Engine

Turn more website visitors into direct bookings

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Bell avatar Bell - AI powered product analyst

I analyzed all of Net Affinity / Smarthotel’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like Netaffinity for its blend of sophisticated technology and human interaction. The product excels in boosting direct bookings, with many praising its user-friendly booking engine and continuous system improvements. It includes detailed reporting and tailored digital marketing, significantly impacting revenue and customer experience. Proactive support from account managers and regular updates make it an efficient choice. However, there are areas to improve, including the CMS usability and adding more advanced functionalities like user management and automated updates.

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Castleknock, FBD Hotels & Resorts, The Rose Hotel & 292 others

Read their reviews

Partners say

Industry experts recommend Net Affinity's booking engine for its intuitive design, seamless integrations, and high conversion rates, particularly emphasizing its mobile-first approach and deep specialization in the hotel sector. The product's standout features include robust PMS integrations, exemplary customer service, and an advanced digital marketing strategy that outperforms industry benchmarks across both mobile and desktop platforms.

Ana Carolina Bocayuva Clara Tourme John Halligan

Ana Carolina, Clara, John and 36 others

Read their recommendations

What Types of Hotels Net Affinity / Smarthotel is Popular For

Size

10 | X-Small (1-9 room)

132 | Small (10-49 room)

100 | Mid-Sized (50-99 room)

146 | Large (100-499 room)

10 | X-Large (500+ room)

Country

263 | Ireland

41 | United Kingdom

33 | Netherlands

11 | Germany

8 | United States

8 | Switzerland

5 | India

4 | United Arab Emirates

3 | Slovenia

3 | Belgium

3 | Sweden

3 | Denmark

3 | France

3 | Spain

2 | Finland

2 | Austria

2 | Italy

2 | Portugal

2 | Mexico

2 | Philippines

1 | Australia

1 | Estonia

1 | Malaysia

1 | Poland

1 | Vietnam

1 | Oman

1 | Singapore

1 | Belize

1 | New Zealand

1 | Greece

1 | Serbia

1 | Norway

1 | Taiwan

1 | Israel

Type

181 | Luxury Hotels

178 | Boutique Hotels

159 | Bed & Breakfast & Inns

128 | Branded Hotels

123 | City Center Hotels

122 | Airport/Conference Hotels

112 | Limited Service & Budget Hotels

100 | Resorts

32 | Extended Stay & Serviced Apartments

22 | RV Parks & Campgrounds

12 | Hostels

12 | Vacation Rentals & Villas

1 | Motels

Region

387 | Europe

11 | Asia Pacific

10 | North America

6 | Middle East

2 | Oceania

1 | Central America

Category

315 | Booking Engine

172 | Digital Marketing Agencies

159 | Website Design

82 | Channel Managers

Net Affinity / Smarthotel Rankings

Hotel Tech Report rankings are based on rigorous analysis of data and reviews. Read more about how we calculate our rankings

Best Booking Engine for hotels in Ireland
#2 of 6
Best Booking Engine for hotels in United Kingdom
#3 of 8
Best Booking Engine for RV Parks & Campgrounds
#4 of 11

Net Affinity / Smarthotel Booking Engine Rankings

By size
Best Booking Engine for Small Hotels 93% recommended by 98 Small hotels
#8 of 38
Net Affinity / Smarthotel is a top Booking Engine pick among small hotels on HotelTechReport, praised for its excellent customer support, with hoteliers noting that "any questions we have... are being answered quickly." This responsiveness ensures issues are resolved promptly, allowing staff to focus on bookings and guest satisfaction.
Best Booking Engine for Mid-sized Hotels 96% recommended by 175 Mid-sized hotels
#5 of 36
Net Affinity / Smarthotel is a top Booking Engine pick among mid-sized hotels on HotelTechReport, with reviewers noting it allows for easy rate and package setup, leading to significant growth in direct bookings. The ability to access "detailed reports" aids in strategic planning and revenue management.
Best Booking Engine for Large Hotels 89% recommended by 15 Large hotels
#13 of 22
Net Affinity / Smarthotel is a top Booking Engine pick among large hotels on HotelTechReport, known for its strong reporting and analytics that allow properties to compare revenue performance across periods, which helps inform revenue decisions effectively.
Best Booking Engine for Enterprise Hotels 96% recommended by 5 Enterprise hotels
#10 of 12
Net Affinity / Smarthotel is a top Booking Engine pick among large hotels on HotelTechReport, noted for strong digital marketing support that "has helped us to greatly improve our own website revenue." Their customer service is consistently praised for being highly responsive and effective.
By type
Best Booking Engine for Other 95% recommended by 90 Other hotels
#4 of 23
Net Affinity / Smarthotel is a top Booking Engine pick among other hotels on HotelTechReport, with hoteliers praising the booking engine's reporting capabilities, particularly detailed insights that enhance strategy and planning. They emphasize that discussions during monthly meetings lead to better marketing decisions, driving direct bookings effectively.
Best Booking Engine for RV Parks & Campgrounds 94% recommended by 20 RV Parks & Campgrounds hotels
#4 of 11
Net Affinity / Smarthotel is a top Booking Engine pick among RV parks and campgrounds on HotelTechReport, praised for its team that "always helps with any question or query," ensuring operators feel supported in managing their online presence and driving conversions.
Best Booking Engine for Extended Stay & Serviced Apartments 92% recommended by 27 Extended Stay & Serviced Apartments hotels
#5 of 22
Net Affinity / Smarthotel is a top Booking Engine pick among Extended-Stay-Serviced-Apartments on HotelTechReport, praised for its "fantastic customer service" that ensures queries are answered quickly and thoroughly, enabling staff to efficiently handle booking processes.
Best Booking Engine for Branded Hotels 95% recommended by 92 Branded Hotels hotels
#6 of 29
Net Affinity / Smarthotel is a top Booking Engine pick among branded hotels on HotelTechReport, praised for its strong account management that helps increase conversion rates through monthly strategy meetings. Hoteliers appreciate that their account managers, such as Sara and Deirdre, provide proactive recommendations tailored to each hotel's market needs.
Best Booking Engine for Airport/Conference Hotels 95% recommended by 89 Airport/Conference Hotels hotels
#7 of 34
Net Affinity / Smarthotel is a top Booking Engine pick among Conference hotels on HotelTechReport, praised for its extensive reporting capabilities that provide great insight into property performance. Users appreciate the "fantastic" automatic reports for planning, which enhance decision-making efficiency.
Best Booking Engine for City Center Hotels 94% recommended by 85 City Center Hotels hotels
#7 of 33
Net Affinity / Smarthotel is a top Booking Engine pick among city-center hotels on HotelTechReport, praised for providing customer service that ensures a smooth transition to their platform. Many users highlight "support at every step," making it easier to navigate updates and enhance booking performance.
Best Booking Engine for Boutique Hotels 94% recommended by 131 Boutique Hotels hotels
#7 of 35
Net Affinity / Smarthotel is a top Booking Engine pick among boutique hotels on HotelTechReport, particularly for its strong account management and dedicated customer support that "offers valuable advice and guidance." This hands-on approach helps optimize booking conversions and enhances long-term relationships with clients.
Best Booking Engine for Bed & Breakfast & Inns 94% recommended by 130 Bed & Breakfast & Inns hotels
#7 of 37
Net Affinity / Smarthotel is a top Booking Engine pick among Bed-N-Breakfast properties on HotelTechReport, offering insightful reporting functions that empower hotels to analyze market trends and make data-driven decisions. Hoteliers appreciate the "fantastic support" they receive, which helps enhance their booking strategies and drive revenue growth.
Best Booking Engine for Limited Service & Budget Hotels 95% recommended by 79 Limited Service & Budget Hotels hotels
#7 of 30
Net Affinity / Smarthotel is a top Booking Engine pick among Limited-Service-Budget hotels on HotelTechReport, noted for its "strong reporting and analytics" that help properties boost direct bookings and revenue. Reviewers appreciate the proactive account management and tailored recommendations for increasing sales.
Best Booking Engine for Luxury Hotels 94% recommended by 146 Luxury Hotels hotels
#6 of 36
Net Affinity / Smarthotel is a top Booking Engine pick among luxury hotels on HotelTechReport, known for its strong customer support and proactive account management that significantly boosts direct bookings. Hoteliers appreciate the detailed reporting features, stating it provides "fantastic insight" into customer behavior, which informs pricing and marketing strategies.
Best Booking Engine for Resorts 94% recommended by 83 Resorts hotels
#8 of 32
Net Affinity / Smarthotel is a top Booking Engine pick among resorts on HotelTechReport, with users praising its ability to drive direct bookings through proactive account management and insightful reporting. One hotelier noted that their Account Manager provides "recommendations and a clear vision," enhancing their marketing strategies effectively.
Best Booking Engine for Vacation Rentals & Villas 90% recommended by 6 Vacation Rentals & Villas hotels
#15 of 19
Net Affinity / Smarthotel is a top Booking Engine pick among Vacation-Rentals-Villas on HotelTechReport, noted for its responsive service and ability to improve website conversion. Hoteliers appreciate the team’s swift support and willingness to adapt features to meet their evolving needs.
By region
Best Booking Engine for hotels in Europe 94% recommended by 287 hotels in Europe
#4 of 35
Net Affinity / Smarthotel is a top Booking Engine pick among mid-sized hotels in Europe on HotelTechReport for its effective reporting features, which significantly enhance revenue analysis and optimization. Hoteliers appreciate the "easy to use" system for driving direct bookings, while the dedicated account management ensures ongoing support and strategic guidance.
Best Booking Engine for hotels in North America 91% recommended by 7 hotels in North America
#17 of 19
Net Affinity / Smarthotel is a top Booking Engine pick among mid-sized hotels in North America on HotelTechReport, praised for its quick response times and strong support team that helps grow direct bookings with tailored revenue strategies.
Best Booking Engine for hotels in Asia Pacific 90% recommended by 7 hotels in Asia Pacific
#17 of 18
Net Affinity / Smarthotel is a top Booking Engine pick among Asia Pacific on HotelTechReport because hoteliers report a significant increase in direct bookings after using the platform, highlighting "how responsive and efficient the support team are" when issues arise.
By country
Best Booking Engine for hotels in Ireland 94% recommended by 239 hotels in Ireland
#2 of 6
Net Affinity / Smarthotel is a top Booking Engine pick among hoteliers in Ireland on HotelTechReport, praised for its "remarkable" impact on direct booking conversion rates. Hoteliers highlight the tailor-made insights and guidance from Account Managers as key to driving revenue growth, ensuring that each property can maximize its potential effectively.
Best Booking Engine for hotels in United Kingdom 97% recommended by 34 hotels in United Kingdom
#3 of 8
Net Affinity / Smarthotel is a top Booking Engine pick among mid-sized hotels in the United Kingdom on HotelTechReport, praised for its "brilliant engagement" and proactive digital marketing support, which helps properties improve revenue even during challenging times.
Best Booking Engine for hotels in United States 93% recommended by 6 hotels in United States
#15 of 16
Net Affinity / Smarthotel is a top Booking Engine pick among mid-sized hotels in the United States on HotelTechReport, as it helps increase direct bookings by enhancing revenue and digital strategy. Users appreciate the support team's quick response to any inquiries, saying they "understand my business very well."

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What is Net Affinity / Smarthotel?

Founded in 2000 | Headquarters in Dublin | 99 employees
Booking Engine by Net Affinity / Smarthotel is a hotel booking engine software that helps properties convert website visitors into direct bookings. It provides a fast, mobile-first booking journey, supports personalized offers and guest experiences, and is designed to increase direct revenue. The platform fits into a hotel’s website and works with hotel systems through integrations, helping teams manage bookings more efficiently while improving conversion and the guest booking experience.

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Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Net Affinity / Smarthotel products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Net Affinity / Smarthotel

FAQs

Capabilities

Booking Engine

Website Builder

Gift Vouchers

Meta Search

Client Services

Features

Merchandising & Packages

4/5 features

Upselling & Cross Selling

4/5 features

Conversion

4/5 features

Payments

4/5 features

Transactional Emails

4/5 features

Net Affinity / Smarthotel Reviews Summary

4.7
Excellent
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Booking Engine by Net Affinity / Smarthotel is the #5 most trending product in the Booking Engine category (out of 151) and the #207 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Net Affinity / Smarthotel has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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81 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Net Affinity / Smarthotel Pricing

Above Average

This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.

Net Affinity / Smarthotel Average Net Affinity / Smarthotel

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3

Success Stories

16

References

21

Featured Customers

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Net Affinity / Smarthotel Reviews

Hotelier Rating

Excellent
265
Very Good
33
Average
13
Poor
4
Terrible
0

Property Size

  • X-Small (5)
  • Small (96)
  • Mid-Sized (79)
  • Large (117)
  • X-Large (5)

Country

  • Ireland
    Ireland
    (242)
  • United Kingdom
    United Kingdom
    (34)
  • United States
    United States
    (6)
  • Switzerland
    Switzerland
    (3)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Slovenia
    Slovenia
    (3)
  • India
    India
    (3)
  • Philippines
    Philippines
    (2)
  • France
    France
    (2)
  • Spain
    Spain
    (2)
  • Germany
    Germany
    (1)
  • New Zealand
    New Zealand
    (1)
  • Belize
    Belize
    (1)
  • Singapore
    Singapore
    (1)
  • Oman
    Oman
    (1)
  • Mexico
    Mexico
    (1)
  • Malaysia
    Malaysia
    (1)
  • Portugal
    Portugal
    (1)
  • Australia
    Australia
    (1)
  • Estonia
    Estonia
    (1)
  • Netherlands
    Netherlands
    (1)

Region

  • North America
    North America
    (7)
  • Europe
    Europe
    (290)
  • Asia Pacific
    Asia Pacific
    (7)
  • Oceania
    Oceania
    (2)
  • Middle East
    Middle East
    (4)
  • Central America
    Central America
    (1)
10

Excellent Product & Service

Revenue Director from 200 to 499 room Boutique in Killarney (Ireland)

Verified
6 days ago
The booking engine is great and the roadmap for improvement looks brilliant. The team in Net Affinity provide wonderful customer service to us helping us grow our conversion.
Country Ireland
Revenue Director
Large Hotel
10

Best product and service for Hospitality!

Sales Executive from 25-49 room Bed & Breakfast & Inn in Kells (Ireland)

Verified
6 days ago
Absolutely amazing customer service - never left with an unsolved issue. The booking engine is up to a very high standard. The tips from the Digital Marketing team are very helpful, and provide clear guidelines.
Country Ireland
Sales Executive
Small Hotel
Charlene from Net Affinity / Smarthotel replied
Thank you for your very kind review. We're always delighted to hear such wonderful comments about our product and services. After the success of Revenue Summit 2024 we certainly hope to run more events in the future - watch this space :) Kind regards, Charlene McGovern Client Experience Manager
10

Easy to use with helpful rep — but cancellations are clunky

Sales & Marketing Manager from 200 to 499 room Boutique in Paris (France)

Verified
7 days ago
That frequent virtual meetings are had with our rep. She offers valuable advise and guidance. The ease of use of both the booking engine and web designer.
Country France
Sales & Marketing Manager
Large Hotel
Charlene from Net Affinity / Smarthotel replied
Thank you so much for your review and for sharing your experience with Net Affinity. We're thrilled to hear that you value the regular meetings with your eCommerce Manager and find their guidance and recommendations helpful. Thank you also for your detailed feedback on multi-room booking management. This is currently under review by our Product Team. Your eCommerce Manager will be in touch soon with an update. Thank you for raising these suggestions and for working with us as we continue to enhance our platform. We look forward to updating you on future developments. Charlene McGovern, Client Experience & Service Delivery Manager
10

User-friendly and efficient, but speed could improve

Front Office Manager from 200 to 499 room Branded Hotel in Killenard (Ireland)

Verified
7 days ago
I like that the system is user-friendly, efficient and easy to navigate, making it simple to manage bookings, process vouchers and assist guests.
Country Ireland
Front Office Manager
Large Hotel
10

RELIABLE BOOKING ENGINE

Manager from 50-74 room Boutique in Castelldefels (Spain)

Verified
7 days ago
For us, having a Booking engine that, once the initial configuration is done, works without problems and that requires so little attention, is a great added value. It helps us concentrate on our daily lives. The Booking Engine allows you to upsell, it is responsive for mobile. In addition, we consider that, although Netaffinity is a large c...
Country Spain
Manager
Mid-Sized Hotel
Charlene from Net Affinity / Smarthotel replied
Thank you for taking the time to leave such a lovely review. It is wonderful to hear the role our product is playing in simplifying your operations and giving you time back in your day-to-day. Thank you for your kind words about our Client Success Team also. We are very lucky to have some of the most dedicated and knowledgeable talent working with us. As you mentioned, your feature requests are with our Product Team and we hope to have an update on a timeline for these for you soon. We look forward to your continued success and working with you for many years to come. Charlene McGovern, Client Experience & Service Delivery Manager
10

In-depth knowledgable & helpful staff with easy to use products

GM from 50-74 room Bed & Breakfast & Inn in Dublin (Ireland)

Verified
7 days ago
From the ease of use administration of the booking engine to the in-depth reports and data analysis provided in an instant the booking engine improvements have been a very welcome addition this year.Any time there is any technical issue it is resolved speedily and thoroughly. Marketing and sales advice always is relevant to this hotel and o...
Country Ireland
GM
Mid-Sized Hotel
Charlene from Net Affinity / Smarthotel replied
Thank you for your wonderful review and for your long-standing partnership with Net Affinity. We're delighted to hear that you are enjoying the recent booking engine enhancements and finding value in the reporting and data insights available through the platform. It's also great to know that our technical support, marketing expertise and commercial guidance continue to support your hotel's success. We understand that every hotel is different, and we pride ourselves on providing tailored solutions and recommendations that deliver measurable results. Thank you again for your kind words and continued trust in Net Affinity. We look forward to building on our success together in the years ahead. Charlene McGovern, Client Experience & Service Delivery Manager
10

Great customer support

Marketing from 100 to 199 room Luxury Hotel in Killarney (Ireland)

Verified
7 days ago
We love working with Net Affinity, they provide excellent customer support. Under their guidance, our website performs really well, conversion is strong and our guests have a great user experience. Net Affinity also take care of our Digital Marketing, PPC, SEO which continues to be successful, leveraging sales with low cost per acquisition.
Country Ireland
Marketing
Large Hotel
Charlene from Net Affinity / Smarthotel replied
Thank you for your wonderful review! We're delighted to hear that our partnership is delivering strong results for your property. It's fantastic to know that your website is performing well, conversion remains strong, and that your guests are enjoying a seamless booking experience. Your positive feedback on our Digital Marketing services is especially rewarding, and our team will be thrilled to hear that their efforts are contributing to increased revenue! Thank you also for your feedback regarding reporting. Reporting is an area we are continually enhancing based on client feedback, and there may be new features and updates available that could help address some of your requirements. I would encourage you to speak with your eCommerce Manager, who will be happy to discuss the latest reporting capabilities and upcoming enhancements with you. Charlene McGovern, Client Experience & Service Delivery Manager
10

Professional, wonderfully individual, years of experience

Sales & Marketing Manager from 75-99 room Bed & Breakfast & Inn in Clonakilty (Ireland)

Verified
7 days ago
Experts that have experienced the hotel industry first hand from a sales & operational perspective which I feel gave them the edge when designing our website and implementing sales campaign. We are a unique property which means we sometimes require unique solutions and I found them always willing and helpful in developing these.
Country Ireland
Sales & Marketing Manager
Mid-Sized Hotel
Charlene from Net Affinity / Smarthotel replied
Thank you for your very kind review. We are delighted to know that your experience with Net Affinity has been a very positive one. Understanding the challenges and opportunities faced by hoteliers allows us to take a practical approach when designing websites, developing campaigns and creating tailored solutions for our clients. Your comments about our willingness to support new ideas and bespoke requirements are especially appreciated. We pride ourselves on building strong partnerships and continuously evolving our products and services to help our clients succeed. Thank you again for your kind words and encouragement. We'll certainly continue to keep things personal while always striving to innovate and improve! Charlene McGovern, Client Experience & Service Delivery Manager
9

Booking Engine

Front Office Manager from 100 to 199 room City Center Hotel in Killarney (Ireland)

Verified
7 days ago
The Nettafinity Booking Engine is very easy to use and most importantly the costumer service when needed is very good.
Country Ireland
Front Office Manager
Large Hotel
Gemma from Net Affinity / Smarthotel replied
Thank you for taking the time to give us a review. We appreciate the feedback. It's great to hear how easy to use you find our booking engine. We pride ourselves on our customer service and I am delighted you find this service very good. If you would like to let us know at [email protected] more details on what you would like to have control over perhaps we can explore this with you. I look forward to hearing from you. Kind Regards, Gemma Hynes Client Services Director
10

Grateful to Have Net Affinity as part of our Team!

Sales & Marketing Manager from 10 to 24 room City Center Hotel in Clonmel (Ireland)

Verified
7 days ago
We have been clients of Net Affinity for some time now, and could not do our business without them! We find them very helpful & extremely efficient with all of our requests. The are fantastic communicators, and our account management is second to none! We are grateful to have Net Affinity part of our overall Sales Team helping us to driv...
Country Ireland
Sales & Marketing Manager
Small Hotel
Charlene from Net Affinity / Smarthotel replied
Thank you for your incredibly kind review and for being a valued client of Net Affinity for so many years. We're delighted to hear that our team has become such an important extension of your own team! Thank you also for your generous words regarding the management of your account. Building strong partnerships with our clients is at the heart of what we do, and we'll be sure to share your feedback with the team. We greatly value your continued trust in Net Affinity and look forward to supporting your success for many years to come. Charlene McGovern, Client Experience & Service Delivery Manager
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  • 32

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Net Affinity provides a reliable and user-friendly booking engine that makes the booking journey simple for guests. From a partner perspective, the integration with HiJiffy is also straightforward to implement, allowing us to access up-to-date availability.

Question:

What differentiates this product or service from the competition?

Answer:

Its strong focus on the guest booking experience, particularly on mobile, really stands out. The streamlined two-step booking process and flexible features help hotels create a smooth journey while driving more direct bookings.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

If direct bookings and a smooth digital guest journey are priorities for your hotel, Net Affinity is worth considering. It combines a flexible booking engine with strong mobile capabilities and a technology ecosystem that makes it easy to connect with other solutions.

Ana Carolina Bocayuva Clara Tourme John Halligan + 36 recommend
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Net Affinity / Smarthotel has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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