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Paraty Tech
4.8 (73 REVIEWS)
HT Score
84 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Alejandro, Elvira, Andre + 18 more experts recommend Paraty Tech
Read RecommendationsParaty Tech
Ranked 7 (out of 142) in Booking Engine
2025 Finalist
HotelTechAwards
Hoteliers voted Paraty Tech as the #3 Booking Engine provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldParaty Tech has spent the last 12 years increasing hotel's and hotel chains' direct sales
96% recommended by 76 hotels
Barcelo Hotels & Resorts, Melia Hotels, Palladium Hotel Group & 73 others
Bell - AI powered product analyst
I analyzed all of Paraty Tech’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like how Paraty Tech effectively boosts direct booking and revenue through its advanced booking engine, dynamic pricing, and integration with PMS and channel managers. The tool improves efficiency by optimizing online presence and conversion rates. It offers unique features like advanced analytics and upselling options, crucial for maximizing revenue and enhancing customer experiences. Paraty Tech's intuitive system and innovative market insights contribute to constant business growth and improved operational excellence.
Barcelo Hotels & Resorts, Melia Hotels, Palladium Hotel Group & 73 others
Read their reviewsWhat Types of Hotels Paraty Tech is Popular For
Size
1 | X-Small (1-9 room)
8 | Small (10-24 room)
21 | Mid-Sized (25-74 room)
23 | Large (75-199 room)
22 | X-Large (200+ room)
Country
28 | Spain
19 | Portugal
5 | Mexico
3 | United States of America
3 | Colombia
1 | Argentina
1 | Iceland
1 | Germany
1 | South Africa
1 | Turkey
Type
30 | Resorts
26 | Boutiques
22 | Branded Hotels
21 | City Center Hotels
20 | Limited Service & Budget Hotels
19 | Airport/Conference Hotels
15 | Luxury Hotels
14 | Bed & Breakfast & Inns
9 | Extended Stay & Serviced Apartments
5 | Vacation Rentals & Villas
4 | Hostels
1 | Casinos
1 | Motels
1 | RV Parks & Campgrounds
Region
49 | Europe
8 | North America
4 | South America
1 | Middle East
1 | Africa
Category
73 | Booking Engine
10 | Rate Shopping
Didn’t find what you were looking for?
What is Paraty Tech?
Founded in 2011 | Headquarters in Málaga | 130 employees
Paraty Tech is a state-of-the-art booking engine and revenue management system designed specifically for hoteliers. It enhances direct sales by offering a highly functional, user-friendly platform capable of upselling and optimizing hotel websites. This results in increased revenue and reduced operational costs. Its flexibility and constant updates ensure a seamless experience for both the hotel staff and their guests. With all technology developed in-house, Paraty Tech provides rapid, personalized technical support without reliance on third parties, ensuring swift resolutions and ongoing innovation.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Paraty Tech products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Paraty Tech Reviews Analyzed: 63
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Paraty Tech Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Paraty Tech
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Paraty Tech's Provided Description:
"Paraty Tech's booking engine is definitely one of the most advanced on the market due to its functional nature, easy-to-use character, versatility and conversion rate. As it is constantly evolving to adapt to the needs of your hotel, it will enable you to sell the way you want to and increase your direct bookings. Paraty Tech is the only booking engine in the market that develops its own revenue management tools. All our technology is in-house, what reduces to zero our dependence on third parties and allows us to offer a quick and agile response capacity when it comes to new developments or solving technical issues. During the last 12 years, our customer support services have been one of our main hallmarks. We do not work with tickets because we understand our customers demand a fast and direct attention. From the moment we start working, an account manager is assigned and will be available at all times. We offer 24/7 customer support, 365 days per year."
FAQs
Capabilities
Complete and powerful availability calendar
Complete and powerful availability calendar
Freely modify prices, availability, release, minimum stays, open and close sales, etc. Easy and intuitive, our smart calendar will quickly become your best ally to increase your direct bookings. And now you can also offer alternative dates to guests with travel flexibility. Very useful when searching with restrictions of any kind.
Countless payment methods
Countless payment methods
One of the strong suits of OTAs is the payment methods. The booking engine must be up to the task if it doesn't want to favor another form of disparity. At Paraty Tech we are integrated with more than 50 platforms, making sure that each guest can find the one that makes them feel most comfortable.
Powerfull in-house Business Intelligence
Powerfull in-house Business Intelligence
The new Paraty Tech Business Intelligence will not only offer you data in relation to your sales, but thanks to its Availability Module, it constitutes a powerful tool to get closer and closer to the concept of Non-Availability Equal to Zero. Get ready to find out why the engine is not available and fix any issues.
In-house Revenue Management Tools
In-house Revenue Management Tools
Meet our Parity Triangle, in-house technology that adapts to your establishment: Rate & Check Shopper, real-time rate matcher and distribution rate comparison widget. Precisely, developed to strictly comply with that phrase that defines revenue management so well: "Sell the right product, to the right customer, at the right time, at the right price and in the right channel".
Call Seeker: offline direct sales
Call Seeker: offline direct sales
We have our own call center, Ring2Travel, for those who want to outsource this service, but also tools to help you professionalize your voice channel, such as Call Seeker, which allows you to generate quotes and pre-bookings, among many other features..
Ad-hoc Loyalty Programs
Ad-hoc Loyalty Programs
Each hotel, each hotel chain, has its own characteristics. Not all require, nor does it work for all, the same Loyalty Program. For this reason we have up to 5 variants of pre-design Loyalty Clubs, thought to suit your any hotel's specific needs. Not enough? Be also develop tailor-made loyalty clubs. Test us!
360º Online Marketing Services
360º Online Marketing Services
We are your comprehensive hotel management partner and your online marketing agency. Meet Paraty Digital Suite and Paraty Metas, teams, ready to help manage all your digital marketing needs, including metasearch engines connectivity and campaign management.
High conversion rate
High conversion rate
ConverThe conversion rate is not a data that can be isolated, because it depends on multiple variables. At Paraty Tech we can affirm that the conversion ratio of our engine is one of the highest in the market, because we control each one of the areas that influence it.
Features
Merchandising & Packages
4/5 features
Upselling & Cross Selling
4/5 features
Conversion
4/5 features
Payments
4/5 features
Transactional Emails
4/5 features
Group Bookings
4/5 features
Reporting & Analytics
4/5 features
Tax & Compliance
4/5 features
Available Add-ons & Modules
Call Seeker
Call Center Software
From the booking engine for hotels control panel you have access to the calendar. You will be able to freely modify prices, availability, release, minimum stays, open and close sales, etc. Easy and intuitive, it will quickly become your best ally to increase your direct bookings.
Offers, Promocodes and Packages
Upselling Software
The versatility of our booking engine when it comes to offering incentives for sales is almost infinite, allowing you to sell exactly the way you want, when you want, through your website. There are no limits. You also have a multitude of marketing resources available to highlight rooms or services while highlighted results are completely configurable.
Online Check-in
Contactless Check-in
We respond to the needs of the market with our own developments. The pandemic demanded social distance. Hotel staff demanded more time to better serve guests on site. And we reacted by launching our own Check-In Online system, fulfilling the objectives of automating processes and optimizing resources.
Satisfaction Surveys
Guest Survey Software
Set them up to get only the information that interests you the most. The important thing is to listen to your customers.
Rescue Seeker
Direct Booking Tools
We fight for every area available in direct sales and we rescue every lost booking. We are a part of your team and our tools are yours too. Make the most of them.
OTA Price Comparison Checker
Direct Booking Tools
Not being afraid to show OTA prices is a clear declaration of transparency and confidence. These values are perceived by your users who also appreciate the comfort of having everything in one place and the satisfaction that that place is the official website. This tool can only bring benefits.
Metasearch Management
Hotel Metasearch Management Software
Ultimately, what we have always defended prevails: you need healthy mix. And this applies to your distribution, your technology, as well as to your metasearch engines. The importance of certain metasearch engines will be greater or lesser depending on your target audiences. Whether you are a vacation or urban hotel, we work to adjust the commission to the maximum and adapt the bidding model (CPC, CPA, Commission Program) to the interest(s) of your establishment(s).
Digital Marketing
Digital Marketing Agencies
From metasearch engines, to emailing campaigns, social networks, SEM campaigns, SEO, retargeting and remarketing. Let us help you build your global digital marketing strategy. We optimize the investment, we maximize the benefits.
Web Design
Website Design
CMS and customizable templates to build and manage the perfect hotel website.
Paraty Tech Reviews Summary
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Paraty Tech is the #3 most trending product in the Booking Engine category (out of 142) and the #128 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreParaty Tech’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseHoteliers voted Paraty Tech as the #3 Booking Engine provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Paraty Tech Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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References
"With Paraty Tech we have achieved an increase in direct sales through our website due to their advanced technology. We highlight their personalized and immediate service and continuous improvement, adapting their solutions to the needs of the market."
Inés de Lucchi
Revenue Manager & Marketing online @
Hotel La Barracuda
"Always willing to give an effective response to any need that arises in the shortest possible time. Always up to date with the latest strategic and technological trends in the sector, which effectively add to their set of tools. They provide peace of mind."
Teresa Martínez
TIC and Innovation Director @
Hotel Don Pancho
"With Paraty Tech's booking engine and technical support we have increased our direct sales and improved our online positioning. Their flexibility and disposition have allowed us to adapt and customize their tools according to our needs."
Carla Almeida
E-Commerce & Revenue Manager @
VidaMar Hotels & Resorts | Algarve
"Working with the Paraty Tech booking system implies the possibility of increasing the number of reservations on the official website every year. Great team of professionals and computer tools at my fingertips. It is the perfect mix of technology, support and constant development and innovation."
Luis Tinas
E-commerce & Revenue Manager @
Hotel Urban Dream Granada
"Working with Paraty Tech has been a revolution, not only at a technical, professional and sales level, but also at a human level. The speed of their management, the permanent follow-up of the implemented actions, the predisposition to carry out all the changes requested by us, their advice and their proactivity have been the key to the success of our collaboration."
Elena Rubio Guérard
Marketing Specialist @
Inter2 Aparthotel Salou
Featured Customers
More Products by Paraty Tech
Hotelier Rating
Looking for specific info?
10
Very efficient
Director Comercial from 75-99 room Luxury Hotel in Canaviais (Portugal)
Verified
6 months ago
The versatility of the all the different market approaches we can get and the efficiency of the selling tunnel and guest experience.
Portugal
Portugal
Director Comercial
Large Hotel
8
Effort, Devotion, Dedication and Professionalism.
Director from 200 to 499 room Branded Hotel in Monte Gordo (Portugal)
Verified
6 months ago
The availability of the support team and the resolution of problems. Always available in the the phone service and customer service.
Portugal
Portugal
Director
X-Large Hotel
10
Efficiency
Owner from 10 to 24 room Boutique in Mora (Portugal)
Verified
6 months ago
Paraty has been an extension of our team in order to fix and g get things done quickly and efficiently!
Portugal
Portugal
Owner
Small Hotel
10
Always available and happy to help with everything needed.
Rooms manager from Boutique in Sao Miguel (Portugal)
Verified
6 months ago
Low comision. Great costumer service. No problems with the product. Great desing techs. Great stats e-mails sent to costumer monthly.
Portugal
Portugal
Rooms manager
8
The experience is very positive
gestora de marketing from 50-74 room Boutique in Baiao (Portugal)
Verified
6 months ago
What I appreciate most is personalized service, problem solving, adapting the service/product to the customer and their expectations.
Portugal
Portugal
gestora de marketing
Mid-Sized Hotel
8
Paraty Tech is the engine that is continuously improving year after year.
Director Comercial from 500+ room Bed & Breakfast & Inn in Gran Canaria (Spain)
Verified
6 months ago
It is their ability to continue updating and improving, in these times of technological innovation, especially in recent years, by partnering with good, cutting-edge technological suppliers, to continue growing together; and improving their/our results, with those of us who work with them. Our collaboration began 8 years ago and our growth...
Spain
Spain
Director Comercial
X-Large Hotel
8
Customizable solution with great professionalism.
Operations Manager from 10 to 24 room Branded Hotel in Lisbon (Portugal)
Verified
6 months ago
The fact that we are able to customize our website according our website with our design to our own taste.
Portugal
Portugal
Operations Manager
Small Hotel
10
Paraty Hotel's booking engine has been an excellent investment for our business!
Director Comercial from 100 to 199 room Boutique in San Bartolome de Tirajana (Canary Islands)
Verified
7 months ago
Since implementing Paraty's booking engine, we've seen a noticeable increase in direct bookings and a significant increase in revenue. The booking engine is incredibly intuitive and easy for guests to navigate, which has led to more direct bookings and less reliance on third-party sites. Its streamlined interface and seamless checkout proce...
Canary Islands
Canary Islands
Director Comercial
Large Hotel
10
Experience
Auxiliar from 25-49 room Branded Hotel in Rionegro (Colombia)
Verified
7 months ago
The possibility of improving the Hotel's sales channel directly, through the different strategies that can be carried out on the platform.
Colombia
Colombia
Auxiliar
Mid-Sized Hotel
10
Best costumer service in the world
E-commerce coordinator from 25-49 room Bed & Breakfast & Inn in Braamfontein (South Africa)
Verified
7 months ago
Efficiency it´s the number one thing in businesses and Paraty tech its extremely efficient. They have an impressive response time to all problems and issues.
South Africa
South Africa
E-commerce coordinator
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Paraty Tech's booking engine and rate shopper are very effective tools for optimizing direct bookings and pricing strategies. Real-time competitive insights to make informed pricing decisions, including specific features for resort hotels.
Showing all answers to: "What does this product or service do well?"
Paraty Tech's booking engine and rate shopper are very effective tools for optimizing direct bookings and pricing strategies. Real-time competitive insights to make informed pricing decisions, including specific features for resort hotels.
Clients in common always speak well about the results they have obtained in terms of grow in direct channel by working with Paraty Tech which is mesurable and outstanding in comparison with other providers.
Paraty Tech's booking engine provides a seamless, user-friendly experience with advanced features like real-time availability, dynamic pricing, and promotional tools that drive direct bookings and conversions.
Paraty Tech offers cutting-edge technological solutions to maximize direct sales performance for hotels and other hospitality businesses. With a variety of advanced tools, such as the Booking Engine, Paraty Tech helps companies increase their direct bookings, always focusing on efficiency and results. Their technical support is another highlight: the team is helpful, fast, and specialized, providing personalized assistance to each client.
It is a product that is very well positioned in other markets, where they have the complete trust of their clients thanks to the multiple integrations that they have, their metasearch systems and the continuous active listening that they offer to their clients to improve their systems day by day.
Question:
What differentiates this product or service from the competition?
Answer:
Customization and advanced tools to boost conversion rates. Focuses on optimizing the user experience with dynamic pricing and personalized offers. Price seeker provides real-time, granular insights into competitor pricing, OTA parity, and market trends, enabling dynamic and competitive pricing decisions.
Showing all answers to: "What differentiates this product or service from the competition?"
Customization and advanced tools to boost conversion rates. Focuses on optimizing the user experience with dynamic pricing and personalized offers.
Price seeker provides real-time, granular insights into competitor pricing, OTA parity, and market trends, enabling dynamic and competitive pricing decisions.
I believe their acompaniament is excptional and also that they offer an integral portafolio of services that can help hoteliers achieve their goals in a 360 degree alinged strategy, not to mention the enhacement they do in their motor engine in terms of usability.
Paraty Tech stands out for its flexibility, deep customization options, and seamless integration with third-party tools, enabling hotels to align the booking process with their brand and maximize direct bookings.
Paraty Tech stands out for the high adaptability of its solutions and the use of state-of-the-art technology. The company takes an innovative approach to help hotels and businesses compete in the digital market, with advanced customer personalization and rate parity strategies. Additionally, Paraty Tech invests in close relationships with its partners, offering training and valuable market insights to optimize strategies.
I will always say that a great team makes the difference, and Paraty tech has it. It has a team that provides spectacular customer service, in addition to its constant investment to improve its technology.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you’re considering Paraty Tech’s booking engine or rate shopper, ensure you take full advantage of their customization options and advanced analytics. Tailor the booking engine to reflect your brand identity and optimize conversion rates, and use the rate shopper’s insights to stay competitive and maintain rate parity. Success with these tools comes from actively leveraging the data and support they provide to enhance your direct booking strategy.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If you’re considering Paraty Tech’s booking engine or rate shopper, ensure you take full advantage of their customization options and advanced analytics. Tailor the booking engine to reflect your brand identity and optimize conversion rates, and use the rate shopper’s insights to stay competitive and maintain rate parity. Success with these tools comes from actively leveraging the data and support they provide to enhance your direct booking strategy.
Paraty Tech offers a comprehensive service that includes the establishment of a fully operational call center with their own human resources, as well as expert guidance to design and implement a loyalty program from scratch. This program will be strategically aligned to strengthen and enhance your direct channel.
Leverage Paraty Tech’s customization features to tailor the booking engine to your brand’s identity and guest preferences. Focus on using its advanced promotional tools and dynamic pricing capabilities to drive more direct bookings and reduce dependency on OTAs.
Based on my experience with Paraty Tech, my advice to any hotelier considering this service would be to fully leverage the insights and tools offered.
Take time to work closely with their support team, who can guide you in customizing the platform to match your specific needs and market goals.
The advice I give to hoteliers is to listen to what Paraty can offer them, since in such a competitive market they have known how to differentiate themselves from many competitors and for some reason they have earned the trust of clients and partners.
Recommended by
Alejandro Garcia Moreno
Director Sales EMEA
@
Duetto
Elvira Moncayo
Business Development Representative
@
Duetto
Andre Santos
Director of Hospitality Solutions
@
Duetto
Gonçalo Marques
Founder
@
Tourism Lab
Maximiliano Lobos
Global Business Development Director
@
Derbysoft
Alejandro Garcia Moreno
Director Sales EMEA
@
Duetto
Elvira Moncayo
Business Development Representative
@
Duetto
Andre Santos
Director of Hospitality Solutions
@
Duetto
Gonçalo Marques
Founder
@
Tourism Lab
Maximiliano Lobos
Global Business Development Director
@
Derbysoft
Hasnae Briel
Managing Director
@
Hasbritech
Chema Herrero Hernandez
CEO
@
REVENUE SOLUTIONS SLU Bedsrevenue
Rodrigo Teixeira
CEO
@
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Igor Romanha
Strategic Account Manager
@
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Caio Vaz
Partnerships Manager
@
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Domingo Encarnacion
Director of Customer Success, LATAM
@
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Joan Sanz
Hospitality Director
@
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Jaime Guillot
Executive Chairman
@
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AUGUSTO MORENO
DIRECTOR OF SALES
@
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Miguel Signes
CEO
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Javier Ortiz Sanchez
CEO
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David Martinez-Unica Ferron
Managing Director
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Paula Carreirao
Content Coordinator
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Tiago Araújo
CEO
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Susana Bawden
Sr. Marketing Manager
@
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Sara de Urrutia
Global Partner Manager
@
Duetto
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News
Paraty Tech
4 weeks ago
Boost direct bookings for resorts and independent hotel chains
Paraty Tech
3 months ago
Paraty Tech Recognized Among Spain’s 50 Fastest-Growing Tech Companies by Deloitte
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3 months ago
Paraty Tech’s Booking Engine Unveils the First Native Hotel & Flight Integration
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5 months ago
Hotansa and Paraty Tech Elevate the Direct Channel to Second in Sales Rankings
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5 months ago
Price Seeker and Duetto Join Forces to Offer a One-Stop Solution
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9 months ago
Oasis and Paraty Tech balance direct channel sales
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1 year ago
Paraty Tech Arrives In The US Market To Continue To Revolutionize Hotel Direct Sales
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1 year ago
Revenue management applied to the holiday package
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Park Royal Hotels & Resorts chooses Paraty Tech to boost its direct channel
Paraty Tech Integrations
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Support
Unverified
Paraty Tech has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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