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Paraty Tech
4.8 (202 REVIEWS)
Filipe, Andre, Alejandro + 19 more experts recommend Paraty Tech
Read RecommendationsRanked 4 (out of 151) in Booking Engine
Paraty Tech has spent the last 14 years increasing hotel's and hotel chains' direct sales
97% recommended by 184 hotels
Barcelo Hotels & Resorts, Melia Hotels, Palladium Hotel Group & 181 others
Bell - AI powered product analyst
I analyzed all of Paraty Tech’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Paraty Tech is praised as a conversion-focused booking engine that helps hotels grow direct bookings, improve mobile booking flow, and manage rates, promotions, and extras with flexibility. Reviewers say it boosts revenue, supports daily operations with automation and integrations, and is backed by a responsive team, though some want a simpler back office, more advanced reporting, and faster, more proactive implementation support.
Barcelo Hotels & Resorts, Melia Hotels, Palladium Hotel Group & 181 others
Read their reviewsWhat Types of Hotels Paraty Tech is Popular For
Size
6 | X-Small (1-9 room)
38 | Small (10-49 room)
48 | Mid-Sized (50-99 room)
91 | Large (100-499 room)
27 | X-Large (500+ room)
Country
117 | Spain
44 | Portugal
9 | Mexico
9 | Colombia
3 | United States
2 | Germany
1 | Iceland
1 | South Africa
1 | Andorra
1 | Gibraltar
1 | Croatia
1 | Turkey
Type
94 | Resorts
77 | Boutique Hotels
50 | City Center Hotels
48 | Branded Hotels
47 | Airport/Conference Hotels
38 | Limited Service & Budget Hotels
37 | Bed & Breakfast & Inns
37 | Luxury Hotels
18 | Extended Stay & Serviced Apartments
18 | Hostels
11 | Vacation Rentals & Villas
4 | RV Parks & Campgrounds
3 | Motels
1 | Casinos
Region
167 | Europe
12 | North America
9 | South America
1 | Middle East
1 | Africa
Category
202 | Booking Engine
56 | Call Center Software
32 | Rate Shopping
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Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Paraty Tech products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Paraty Tech Reviews Analyzed: 76
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Paraty Tech Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Paraty Tech
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Paraty Tech's Provided Description:
"Paraty Tech's booking engine is built to convert. Functional, easy to use and genuinely versatile, it adapts to the way your hotel sells, and it never stops evolving, what for our clients translates into an average increase of 30% in direct bookings. More than 3,500 hotels across 40+ countries and five continents already grow their direct channel with Paraty Tech. All our technology is 100% in-house. That means zero dependence on third parties and an extremely agile response capacity, whether you need a new development or a quick fix. We're also one of very few booking engines that builds its own revenue management tools, from rate shopping to real-time parity control. That same in-house philosophy now powers Paraty AI Suite: a natively integrated suite of AI products built on a single, shared knowledge base layer called Paraty AI Knowledge, assuring your information stays consistent across every channel, tool and interaction. The suite brings together Paraty AI Bookings (with smart booking funnels), Paraty AI Webchat (conversational AI for your official website), Paraty AI Voice (a voice agent that answers every call, 24/7, and escalates to a human the moment it detects buying intent), Paraty Business AI (AI based Business Intelligence system) and Price Seeker AInsights (advanced rate shopping and pricing intelligence). And behind all of it, our 24/7 tickets-free support service has been our hallmark for more than 14 years. From the moment we start working, you get a dedicated account manager and direct access to our technical team. In technology we trust."
Capabilities
Smart Funnels
Smart Funnels
Build dynamic booking workflows, fully configurable from our CMS, that deliver real personalization. Each journey is triggered by objective criteria (adults or children, dates, price, device) so every guest follows the path that fits them best. Run workflows in A/B testing to compare performance, or let AI decide the optimal funnel in real time. One booking engine, endless booking journeys.
Wizard-style Upgrades
Wizard-style Upgrades
Selling by attributes means micro-upgrades, not abrupt price jumps. Increases are progressive and controlled, so guests never feel sold to, they feel guided toward a better booking. Upgrade pop-ups, upselling in pre-stay emails, a white-label extras shop and an experiences booking engine surface the right add-on at the right moment, with your own or third-party extras. The result: better value-for-money perception, natural upselling and acceptance rates up to 12% higher.
Powerfull in-house Business Intelligence
Powerfull in-house Business Intelligence
Cancellations, demand performance, quotes / leads, conversion funnels, acquisition channels, attribution models, rate parity, upselling, upgrades, loyalty, Hotel + Flight, weekly pickup, on the books, market analysis, digital marketing... All this and much is in Paraty Business AI: where Artificial Intelligence and data truly work hand in hand.
Countless payment methods
Countless payment methods
One of the strong suits of OTAs is the payment methods. The booking engine must be up to the task if it doesn't want to favor another form of disparity. At Paraty Tech we are integrated with more than 50 platforms, making sure that each guest can find the one that makes them feel most comfortable.
Complete and powerful availability calendar
Complete and powerful availability calendar
Freely modify prices, availability, release, minimum stays, open and close sales, etc. Easy and intuitive, our smart calendar will quickly become your best ally to increase your direct bookings. And now you can also offer alternative dates to guests with travel flexibility. Very useful when searching with restrictions of any kind.
In-house Revenue Management Tools
In-house Revenue Management Tools
Meet our Parity Triangle, in-house technology that adapts to your establishment: Rate & Check Shopper, real-time rate matcher and distribution rate comparison widget. Precisely, developed to strictly comply with that phrase that defines revenue management so well: "Sell the right product, to the right customer, at the right time, at the right price and in the right channel".
Call Seeker: offline direct sales
Ad-hoc Loyalty Programs
Ad-hoc Loyalty Programs
Each hotel, each hotel chain, has its own characteristics. Not all require, nor does it work for all, the same Loyalty Program. For this reason we have up to 5 variants of pre-design Loyalty Clubs, thought to suit your any hotel's specific needs. Not enough? Be also develop tailor-made loyalty clubs. Test us!
360º Online Marketing Services
High conversion rate
Features
Merchandising & Packages
Upselling & Cross Selling
Conversion
Payments
Transactional Emails
Group Bookings
Reporting & Analytics
Tax & Compliance
Available Add-ons & Modules
Call Seeker
Call Center SoftwareOffers, Promocodes and Packages
Upselling SoftwareOnline Check-in
Contactless Check-inSatisfaction Surveys
Guest Survey SoftwareRescue Seeker
Direct Booking ToolsOTA Price Comparison Checker
Direct Booking ToolsMetasearch Management
Hotel Metasearch Management SoftwareDigital Marketing
Digital Marketing AgenciesWeb Design
Website DesignParaty AI Webchat
Hotel ChatbotsParaty Business AIntelligence
Business IntelligenceParaty AI Voice
Call Center SoftwareRecommended by
Achievements
This vendor's trending score is rising, Paraty Tech is the #4 most trending product in the Booking Engine category (out of 151) and the #157 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreParaty Tech’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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Paraty Tech Case Studies
Landmar’s Direct Sales Grow +775% Since 2021 with Paraty Tech
Puerto de Santiago (Canary Islands)
Port Hoteles Increases Direct Booking Revenue by 58% with Paraty Tech
Denia (Spain)
Casa Dorada and Paraty Tech: 24% More Direct Bookings and a 30.6% Increase in Revenue
Cabo San Lucas (Mexico)
Up to 100%+ Direct Revenue Growth After Just The First Quarter of 2025
Miami Beach (United States)
Hotansa and Paraty Tech Elevate the Direct Channel to Second in Sales Rankings
Andorra la Vella (Andorra)
Oasis and Paraty Tech balance direct channel sales
Cancún (Mexico)
Park Royal Hotels & Resorts chooses Paraty Tech to boost its direct channel
Buenos Aires (Argentina)
References
"With Paraty Tech we have achieved an increase in direct sales through our website due to their advanced technology. We highlight their personalized and immediate service and continuous improvement, adapting their solutions to the needs of the market."
"Always willing to give an effective response to any need that arises in the shortest possible time. Always up to date with the latest strategic and technological trends in the sector, which effectively add to their set of tools. They provide peace of mind."
"With Paraty Tech's booking engine and technical support we have increased our direct sales and improved our online positioning. Their flexibility and disposition have allowed us to adapt and customize their tools according to our needs."
"Working with the Paraty Tech booking system implies the possibility of increasing the number of reservations on the official website every year. Great team of professionals and computer tools at my fingertips. It is the perfect mix of technology, support and constant development and innovation."
"Working with Paraty Tech has been a revolution, not only at a technical, professional and sales level, but also at a human level. The speed of their management, the permanent follow-up of the implemented actions, the predisposition to carry out all the changes requested by us, their advice and their proactivity have been the key to the success of our collaboration."
Featured Customers
More Products by Paraty Tech
Hotelier Rating
Looking for specific info?
Easy booking in multiple currencies and languages — web content manager could improve
Directora de Ventas y Marketing from 200 to 499 room Luxury Hotel in Fuengirola (Spain)
Intuitive tools that boost direct sales — with limited self-service customization
Director from 25-49 room Boutique in La Herradura (Spain)
Easy to use with great support — extranet still needs work
Reception from 200 to 499 room City Center Hotel in Salou (Spain)
Attentive staff and solid reservation tools — billing could be faster
Director Comercial from 200 to 499 room Luxury Hotel in La Manga del Mar Menor (United States)
Reservation conversion and faster service — but regular guests can feel lost
Segunda jefa recepcion from 200 to 499 room Resort in Matalascanas (Spain)
Direct booking growth with standout support — more customization would help
CEO from 200 to 499 room Boutique in Benidorm (Spain)
Easy-to-use tools with attentive support — continuity could be better
Revenue from 200 to 499 room Branded Hotel in Benidorm (Spain)
Strong support for direct sales — response times could be faster
Gerente comercial from 75-99 room City Center Hotel in Pereira (Colombia)
Good load times and simple booking process — needs more flexibility
Lider de Revenue y Reservas from 25-49 room Bed & Breakfast & Inn in Bogota (Colombia)
Fast, effective support — but account contacts keep changing
Jefe de Recepción Hotel Valle del Este from 200 to 499 room Branded Hotel in Vera (Spain)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
Excellent support, always attentive and proactive. They demonstrate critical thinking in various areas of hotel sales and frequently suggest actions for sales improvement. Very active in contact with the hotel and in providing important KPIs for strategic decision-making.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Proximity to the hotel and proactivity in suggesting actions and tool options that can contribute to improving results. A significant part of the actions are carried out by the Paraty Tech team, which makes the work easier for the teams as it does not require extensive training of the various interlocutors.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
It is an excellent option if you need a product and service that works, without significant investment in internal training, and that covers various areas of e-commerce, from the Booking Engine to online exposure itself.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
Paraty Tech
3 months ago
Landmar’s Direct Sales Grow +775% Since 2021 with Paraty Tech
Paraty Tech
3 months ago
Port Hoteles Increases Direct Booking Revenue by 58% with Paraty Tech
Paraty Tech
7 months ago
Paraty Tech Recognized Again in Deloitte’s Technology Fast 50 Ranking; CEO Honored with Women in Tech Award
Paraty Tech
10 months ago
Paraty Tech Announces Its AI Based Next-Generation Intelligence Platform
Paraty Tech
1 year ago
Casa Dorada and Paraty Tech: 24% More Direct Bookings and a 30.6% Increase in Revenue
Paraty Tech
1 year ago
Up to 100%+ Direct Revenue Growth After Just The First Quarter of 2025
Paraty Tech
1 year ago
The Power of Voice: Turning Every Call into a Conversion
Paraty Tech
1 year ago
Boost direct bookings for resorts and independent hotel chains
Paraty Tech
1 year ago
Paraty Tech Recognized Among Spain’s 50 Fastest-Growing Tech Companies by Deloitte
Paraty Tech
1 year ago
Paraty Tech’s Booking Engine Unveils the First Native Hotel & Flight Integration
Paraty Tech
1 year ago
Hotansa and Paraty Tech Elevate the Direct Channel to Second in Sales Rankings
Paraty Tech
1 year ago
Price Seeker and Duetto Join Forces to Offer a One-Stop Solution
Paraty Tech
2 years ago
Oasis and Paraty Tech balance direct channel sales
Paraty Tech
2 years ago
Paraty Tech Arrives In The US Market To Continue To Revolutionize Hotel Direct Sales
Paraty Tech
2 years ago
Revenue management applied to the holiday package
Paraty Tech
2 years ago
Park Royal Hotels & Resorts chooses Paraty Tech to boost its direct channel
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Paraty Tech has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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