Paraty Tech

4.8 (202 REVIEWS)

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HT Score  
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Filipe, Andre, Alejandro + 19 more experts recommend Paraty Tech

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Ranked 4 (out of 151) in Booking Engine

Paraty Tech has spent the last 14 years increasing hotel's and hotel chains' direct sales

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Bell avatar Bell - AI powered product analyst

I analyzed all of Paraty Tech’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Paraty Tech is praised as a conversion-focused booking engine that helps hotels grow direct bookings, improve mobile booking flow, and manage rates, promotions, and extras with flexibility. Reviewers say it boosts revenue, supports daily operations with automation and integrations, and is backed by a responsive team, though some want a simpler back office, more advanced reporting, and faster, more proactive implementation support.

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Barcelo Hotels & Resorts, Melia Hotels, Palladium Hotel Group & 181 others

Read their reviews

What Types of Hotels Paraty Tech is Popular For

Size

6 | X-Small (1-9 room)

38 | Small (10-49 room)

48 | Mid-Sized (50-99 room)

91 | Large (100-499 room)

27 | X-Large (500+ room)

Country

117 | Spain

44 | Portugal

9 | Mexico

9 | Colombia

3 | United States

2 | Germany

1 | Iceland

1 | South Africa

1 | Andorra

1 | Gibraltar

1 | Croatia

1 | Turkey

Type

94 | Resorts

77 | Boutique Hotels

50 | City Center Hotels

48 | Branded Hotels

47 | Airport/Conference Hotels

38 | Limited Service & Budget Hotels

37 | Bed & Breakfast & Inns

37 | Luxury Hotels

18 | Extended Stay & Serviced Apartments

18 | Hostels

11 | Vacation Rentals & Villas

4 | RV Parks & Campgrounds

3 | Motels

1 | Casinos

Region

167 | Europe

12 | North America

9 | South America

1 | Middle East

1 | Africa

Category

202 | Booking Engine

56 | Call Center Software

32 | Rate Shopping

Paraty Tech Rankings

Hotel Tech Report rankings are based on rigorous analysis of data and reviews. Read more about how we calculate our rankings

Best Booking Engine for hotels in Spain
#2 of 8
Best Booking Engine for Enterprise Hotels
#3 of 12
Best Booking Engine for hotels in Portugal
#3 of 5

Paraty Tech Booking Engine Rankings

By size
Best Booking Engine for Small Hotels 98% recommended by 18 Small hotels
#20 of 35
Paraty Tech is a top Booking Engine pick among small properties on HotelTechReport because hoteliers praise the custom booking engine around their real needs, with fast load times and room to show native pricing comparison.
Best Booking Engine for Mid-sized Hotels 97% recommended by 69 Mid-sized hotels
#10 of 36
Paraty Tech is a top Booking Engine pick among mid-sized hotels on HotelTechReport for promo codes and quick rate, promotion, and visual changes that support direct sales. Hoteliers also like the support team’s "attentive, personalized" help when requests come up.
Best Booking Engine for Large Hotels 97% recommended by 19 Large hotels
#10 of 21
Paraty Tech is a top Booking Engine pick among large hotels on HotelTechReport for the “infinite configuration possibilities” and “maintaining the look and feel” from website to checkout, which operators use to fit direct-sales flows.
Best Booking Engine for Enterprise Hotels 96% recommended by 25 Enterprise hotels
#3 of 12
Paraty Tech is a top Booking Engine pick among x large hotels on HotelTechReport for the way it lets teams adapt the booking engine to each hotel’s needs, with custom settings and quick changes.
By type
Best Booking Engine for Other 98% recommended by 32 Other hotels
#7 of 22
Paraty Tech is a top Booking Engine pick among other hotels on HotelTechReport, with reviewers singling out its high customization and "infinite configuration possibilities" for keeping the booking flow aligned to their website and sales process.
Best Booking Engine for Extended Stay & Serviced Apartments 97% recommended by 15 Extended Stay & Serviced Apartments hotels
#9 of 21
Paraty Tech is a top Booking Engine pick among Extended-Stay-Serviced-Apartments on HotelTechReport, with hoteliers praising its “immense” customization so the booking flow keeps the site’s look and feel through checkout.
Best Booking Engine for Hostels 94% recommended by 10 Hostels hotels
#9 of 12
Paraty Tech is a top Booking Engine pick among hostels on HotelTechReport because hoteliers praise its ability to build the engine around their real needs, with fast load times and direct control over rates, promotions, and visual customization.
Best Booking Engine for Resorts 97% recommended by 58 Resorts hotels
#10 of 32
Paraty Tech is a top Booking Engine pick among resort hotels on HotelTechReport because hoteliers single out its ability to adapt the engine to each property and implement changes, promotions, and improvements quickly. Reviewers say anything can be developed.
Best Booking Engine for City Center Hotels 98% recommended by 32 City Center Hotels hotels
#12 of 31
Paraty Tech is a top Booking Engine pick among city-center hotels on HotelTechReport because hoteliers like that they can adjust rates, promotions, and promotional codes themselves, without relying on third parties.
Best Booking Engine for Branded Hotels 97% recommended by 33 Branded Hotels hotels
#13 of 29
Paraty Tech is a top Booking Engine pick among branded hotels on HotelTechReport, with reviewers pointing to its fully customizable engine and “infinite configuration possibilities” that let properties keep their look and feel through the buying path.
Best Booking Engine for Boutique Hotels 98% recommended by 52 Boutique Hotels hotels
#12 of 36
Paraty Tech is a top Booking Engine pick among boutique hotels on HotelTechReport because hoteliers say it lets them build promotions and promo codes for direct bookings, with support “focused on finding solutions” when they need changes.
Best Booking Engine for Vacation Rentals & Villas 95% recommended by 8 Vacation Rentals & Villas hotels
#11 of 18
Paraty Tech is a top Booking Engine pick among Vacation-Rentals-Villas on HotelTechReport, because hoteliers point to its ability to adjust rates, promotions, promotional codes, and visual customization without relying on third parties. Reviewers say that lets them manage direct sales in-house.
Best Booking Engine for Airport/Conference Hotels 97% recommended by 29 Airport/Conference Hotels hotels
#12 of 34
Paraty Tech is a top Booking Engine pick among conference hotels on HotelTechReport for its native pricing comparison and upsell during booking, which help staff present rates clearly and add extras before checkout.
Best Booking Engine for Limited Service & Budget Hotels 95% recommended by 28 Limited Service & Budget Hotels hotels
#13 of 29
Paraty Tech is a top Booking Engine pick among limited-service budget hotels on HotelTechReport, with reviewers pointing to a booking engine built around real needs and a fast load time that helps keep direct-booking guests moving.
Best Booking Engine for Bed & Breakfast & Inns 98% recommended by 25 Bed & Breakfast & Inns hotels
#15 of 35
Paraty Tech is a top Booking Engine pick among Bed-N-Breakfast on HotelTechReport, with hoteliers pointing to its upsell feature during booking, which helps add extra services while guests reserve.
Best Booking Engine for Luxury Hotels 98% recommended by 21 Luxury Hotels hotels
#17 of 36
Paraty Tech is a top Booking Engine pick among Luxury on HotelTechReport, with hoteliers pointing to a booking engine that handles rates, promotions, and promo codes, plus a team that will "develop specific improvements" for conversion.
By region
Best Booking Engine for hotels in Europe 97% recommended by 106 hotels in Europe
#8 of 30
Paraty Tech is a top Booking Engine pick among Europe on HotelTechReport, with hoteliers singling out a booking engine that they can adapt to each hotel’s needs and change fast when promos or rates need updating.
Best Booking Engine for hotels in North America 98% recommended by 8 hotels in North America
#16 of 17
Paraty Tech is a top Booking Engine pick among North America on HotelTechReport because hoteliers single out its native pricing comparison in the shopping flow, plus the calendar view and UX that help guests compare rates before booking.
By country
Best Booking Engine for hotels in Portugal 97% recommended by 30 hotels in Portugal
#3 of 5
Paraty Tech is a top Booking Engine pick among Portugal hotels on HotelTechReport because hoteliers say its booking engine helped convert direct bookings, with one reviewer noting the search and booking options were "very intuitive for the customer."
Best Booking Engine for hotels in Spain 98% recommended by 72 hotels in Spain
#2 of 8
Paraty Tech is a top Booking Engine pick among Spain on HotelTechReport because hoteliers single out its booking engine that “adapts 100%” to hotel needs, with fast load times and direct control of prices, availability, and offers.
Best Booking Engine for hotels in Mexico 97% recommended by 6 hotels in Mexico
#4 of 4
Paraty Tech is a top Booking Engine pick among hotels in Mexico on HotelTechReport for the native pricing comparison in the shopping flow and calendar view, which help guests compare rates before booking.

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What is Paraty Tech?

Founded in 2011 | Headquarters in Málaga | 130 employees
Paraty Tech is a hotel booking engine and direct booking platform that helps hotels increase direct sales and improve the guest booking experience. It integrates with channel managers and supports real-time rate and inventory updates, marketing tools, and revenue management features like rate shopping and parity control. Built fully in-house, it adapts to each hotel’s sales strategy and connects with AI tools for booking funnels, webchat, voice support, and business intelligence, fitting into daily hotel operations with fast, flexible support.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Paraty Tech products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Paraty Tech

FAQs

Capabilities

Smart Funnels

Wizard-style Upgrades

Powerfull in-house Business Intelligence

Countless payment methods

Complete and powerful availability calendar

Features

Merchandising & Packages

4/5 features

Upselling & Cross Selling

4/5 features

Conversion

4/5 features

Payments

4/5 features

Transactional Emails

4/5 features

Available Add-ons & Modules

Gift Vouchers & Upselling

Upselling Software
Add gift vouchers and upsells to the booking flow.

INCLUDED

Call Seeker

Call Center Software
From the booking engine for hotels control panel you have access to the calendar. You will be able to freely modify prices, availability, release, minimum stays, open and close sales, etc. Easy and intuitive, it will quickly become your best ally to increase your direct bookings.

PREMIUM ADD-ON

Offers, Promocodes and Packages

Upselling Software
The versatility of our booking engine when it comes to offering incentives for sales is almost infinite, allowing you to sell exactly the way you want, when you want, through your website. There are no limits. You also have a multitude of marketing resources available to highlight rooms or services while highlighted results are completely configurable.

INCLUDED

Online Check-in

Contactless Check-in
We respond to the needs of the market with our own developments. The pandemic demanded social distance. Hotel staff demanded more time to better serve guests on site. And we reacted by launching our own Check-In Online system, fulfilling the objectives of automating processes and optimizing resources.

INCLUDED

Satisfaction Surveys

Guest Survey Software
Set them up to get only the information that interests you the most. The important thing is to listen to your customers.

INCLUDED

Rescue Seeker

Direct Booking Tools
We fight for every area available in direct sales and we rescue every lost booking. We are a part of your team and our tools are yours too. Make the most of them.

INCLUDED

OTA Price Comparison Checker

Direct Booking Tools
Not being afraid to show OTA prices is a clear declaration of transparency and confidence. These values are perceived by your users who also appreciate the comfort of having everything in one place and the satisfaction that that place is the official website. This tool can only bring benefits.

INCLUDED

Metasearch Management

Hotel Metasearch Management Software
Ultimately, what we have always defended prevails: you need healthy mix. And this applies to your distribution, your technology, as well as to your metasearch engines. The importance of certain metasearch engines will be greater or lesser depending on your target audiences. Whether you are a vacation or urban hotel, we work to adjust the commission to the maximum and adapt the bidding model (CPC, CPA, Commission Program) to the interest(s) of your establishment(s).

INCLUDED

Digital Marketing

Digital Marketing Agencies
From metasearch engines, to emailing campaigns, social networks, SEM campaigns, SEO, retargeting and remarketing. Let us help you build your global digital marketing strategy. We optimize the investment, we maximize the benefits.

INCLUDED

Web Design

Website Design
CMS and customizable templates to build and manage the perfect hotel website.

INCLUDED

Paraty AI Webchat

Hotel Chatbots
Paraty AI Webchat is an AI assistant built specifically for hotels. It engages guests instantly, in their own language and in a genuinely human way, guiding them straight to booking. Connected to Paraty AI Knowledge, it learns what it doesn't know and when a human touch is needed, specialized Ring2Travel agents step in. Ultra-fast and ultra-personalized, it answers FAQs, recommends, recognizes returning guests and improves with every interaction. Deploy it in minutes.

PREMIUM ADD-ON

Paraty Business AIntelligence

Business Intelligence
Where Artificial Intelligence and data truly work hand in hand. Paraty Business AIntelligence includes new hotelier-friendly terminology, better KPIs, more visualization formats and AI powering it all behind the scenes: Get executive summaries, generate recurring reports and receive them via WhatsApp, email, and more, receive insights by asking questions in natural language, ask the chat anything you need, create and organize dashboards...

INCLUDED

Paraty AI Voice

Call Center Software
Paraty AI Voice, connected to Paraty AI Knowledge, works as an AI-powered triage system (and intelligent front desk). It answers every call, resolves and responds to informational inquiries, detects purchase intent, and takes action, either generating qualified leads or transferring the call to a human agent. No queues. No waiting. No missed calls.

PREMIUM ADD-ON

Paraty Tech Reviews Summary

4.8
Excellent
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Paraty Tech is the #4 most trending product in the Booking Engine category (out of 151) and the #157 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Paraty Tech’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
92 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Paraty Tech Pricing

Above Average

This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.

Paraty Tech Average Paraty Tech

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7

Success Stories

5

References

16

Featured Customers

More Products by Paraty Tech

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Paraty Tech Reviews

Hotelier Rating

Excellent
185
Very Good
12
Average
4
Poor
1
Terrible
0

Property Size

  • X-Small (6)
  • Small (35)
  • Mid-Sized (46)
  • Large (90)
  • X-Large (24)

Country

  • Spain
    Spain
    (111)
  • Portugal
    Portugal
    (44)
  • Colombia
    Colombia
    (9)
  • Mexico
    Mexico
    (8)
  • United States
    United States
    (3)
  • Germany
    Germany
    (2)
  • Iceland
    Iceland
    (1)
  • South Africa
    South Africa
    (1)
  • Andorra
    Andorra
    (1)
  • Gibraltar
    Gibraltar
    (1)
  • Croatia
    Croatia
    (1)

Region

  • North America
    North America
    (11)
  • Europe
    Europe
    (161)
  • South America
    South America
    (9)
  • Africa
    Africa
    (1)
9

Easy booking in multiple currencies and languages — web content manager could improve

Directora de Ventas y Marketing from 200 to 499 room Luxury Hotel in Fuengirola (Spain)

Verified
1 days ago
The usability of the booking engine. It is easy to book, in a few steps, and we can also include various types of currency and languages.
Country Spain
Directora de Ventas y Marketing
Large Hotel
10

Intuitive tools that boost direct sales — with limited self-service customization

Director from 25-49 room Boutique in La Herradura (Spain)

Verified
1 days ago
What I value most about Paraty is the proximity of its team and the speed with which they attend to any need. Their tools are intuitive and help us to enhance direct sales efficiently. Additionally, we have always felt very closely supported, with solutions tailored to the hotel's real needs.
Country Spain
Director
Small Hotel
10

Easy to use with great support — extranet still needs work

Reception from 200 to 499 room City Center Hotel in Salou (Spain)

Verified
1 days ago
Its ease of use, they also have great customer service and are always innovating to stay up-to-date with everything.
Country Spain
Reception
Large Hotel
10

Attentive staff and solid reservation tools — billing could be faster

Director Comercial from 200 to 499 room Luxury Hotel in La Manga del Mar Menor (United States)

Verified
1 days ago
Reservation engine, call software. The staff and their closeness, always attentive to any incident. All the staff very professional.
Country United States
Director Comercial
Large Hotel
10

Reservation conversion and faster service — but regular guests can feel lost

Segunda jefa recepcion from 200 to 499 room Resort in Matalascanas (Spain)

Verified
1 days ago
Reservation conversion. revenue customer service, call overflow, reports, reduced waiting time, team productivity, conversion, productivity
Country Spain
Segunda jefa recepcion
Large Hotel
10

Direct booking growth with standout support — more customization would help

CEO from 200 to 499 room Boutique in Benidorm (Spain)

Verified
2 days ago
We have been working with Paraty Tech for many years and the experience has been very good. Throughout this time, our direct sales results have been extraordinarily good and have exceeded our expectations. The direct channel has gained weight steadily, and much of that growth is due to having a tool that lives up to expectations. It is a r...
Country Spain
CEO
Large Hotel
10

Easy-to-use tools with attentive support — continuity could be better

Revenue from 200 to 499 room Branded Hotel in Benidorm (Spain)

Verified
3 days ago
What we value most is the proximity and the attention of the team. We always find a good willingness to listen to our needs, resolve doubts, and find solutions when an incident arises. Additionally, the tools are easy to use and help us manage and optimize direct sales in an agile way.
Country Spain
Revenue
Large Hotel
10

Strong support for direct sales — response times could be faster

Gerente comercial from 75-99 room City Center Hotel in Pereira (Colombia)

Verified
3 days ago
Our experience with Paraty Tech has been very positive. We especially highlight their support, willingness, and responsiveness to the needs of our hotels. Their team has provided us with support in managing our websites and tools aimed at strengthening direct sales, always with close and professional attention. We value having a technolog...
Country Colombia
Gerente comercial
Mid-Sized Hotel
7

Good load times and simple booking process — needs more flexibility

Lider de Revenue y Reservas from 25-49 room Bed & Breakfast & Inn in Bogota (Colombia)

Verified
4 days ago
The booking engine has good load times, an adequate mobile experience, and a simple booking process. Overall, it facilitates conversion and management of direct bookings.
Country Colombia
Lider de Revenue y Reservas
Small Hotel
10

Fast, effective support — but account contacts keep changing

Jefe de Recepción Hotel Valle del Este from 200 to 499 room Branded Hotel in Vera (Spain)

Verified
4 days ago
We have been working with them for several years. They are very effective and always manage with the greatest speed possible. They also adapt to the needs and capabilities of each establishment. They have a great team.
Country Spain
Jefe de Recepción Hotel Valle del Este
Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 21

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Excellent support, always attentive and proactive. They demonstrate critical thinking in various areas of hotel sales and frequently suggest actions for sales improvement. Very active in contact with the hotel and in providing important KPIs for strategic decision-making.

Question:

What differentiates this product or service from the competition?

Answer:

Proximity to the hotel and proactivity in suggesting actions and tool options that can contribute to improving results. A significant part of the actions are carried out by the Paraty Tech team, which makes the work easier for the teams as it does not require extensive training of the various interlocutors.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

It is an excellent option if you need a product and service that works, without significant investment in internal training, and that covers various areas of e-commerce, from the Booking Engine to online exposure itself.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 19 recommend
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Gonçalo Marques Founder @ Tourism Lab
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Are you a consultant or vendor that recommends Paraty Tech? Leave a recommendation

News

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3 months ago

Landmar’s Direct Sales Grow +775% Since 2021 with Paraty Tech

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3 months ago

Port Hoteles Increases Direct Booking Revenue by 58% with Paraty Tech

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7 months ago

Paraty Tech Recognized Again in Deloitte’s Technology Fast 50 Ranking; CEO Honored with Women in Tech Award

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10 months ago

Paraty Tech Announces Its AI Based Next-Generation Intelligence Platform

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1 year ago

Casa Dorada and Paraty Tech: 24% More Direct Bookings and a 30.6% Increase in Revenue

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1 year ago

Up to 100%+ Direct Revenue Growth After Just The First Quarter of 2025

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1 year ago

The Power of Voice: Turning Every Call into a Conversion

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1 year ago

Boost direct bookings for resorts and independent hotel chains

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1 year ago

Paraty Tech Recognized Among Spain’s 50 Fastest-Growing Tech Companies by Deloitte

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1 year ago

Paraty Tech’s Booking Engine Unveils the First Native Hotel & Flight Integration

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1 year ago

Hotansa and Paraty Tech Elevate the Direct Channel to Second in Sales Rankings

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1 year ago

Price Seeker and Duetto Join Forces to Offer a One-Stop Solution

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2 years ago

Oasis and Paraty Tech balance direct channel sales

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2 years ago

Paraty Tech Arrives In The US Market To Continue To Revolutionize Hotel Direct Sales

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2 years ago

Revenue management applied to the holiday package

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2 years ago

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Support

Unverified

Paraty Tech has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2026

Learn more about the GCSC Certification

Request a Quote

Response Time

2 days

Recommended

97%

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