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Jordan Hollander
CEO @ Hotel Tech Report
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.
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Still using manual logs or outdated systems to manage hotel parking?
Parking management software helps hotels digitize and streamline parking operations—from guest access and payments to inventory tracking and reporting. These platforms reduce friction for both staff and guests while unlocking new revenue opportunities. In fact, a 50-space lot monetized at just $10 per day can generate over $180,000 in annual revenue, making parking one of the most underutilized profit centers in hotel operations.
Top solutions offer features like real-time availability, automated pricing, license plate recognition, and PMS integration. Some even support EV charging payments and third-party distribution.
In this guide, you’ll discover the top vendors, must-have features, and how leading hotels are using parking software to improve the guest arrival experience and boost efficiency.
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Modern parking management solutions give hotels the tools to transform their parking areas from operational headaches into streamlined, revenue-generating assets. By automating key tasks and offering powerful insights, these systems enhance the guest experience, improve efficiency, and unlock new sources of income. Here's how they work—and why they matter.
Modern parking management systems go far beyond simple access control. With the right platform, properties can automate payment collection, optimize pricing, and provide a seamless parking experience for guests, tenants, and visitors alike. Below are key features that help streamline operations, enhance visibility, and drive profitability across your parking facilities.
Features that help control, monitor, and facilitate day-to-day parking operations.
Features focused on transaction processing and system connectivity.
Tools that help maximize profitability through smarter pricing and inventory control.
Features that support data-driven decisions and new revenue opportunities.
Pricing for parking management software varies widely and is usually customized based on your specific operation. Like many enterprise tools, it’s designed to scale with your needs.
Here’s what typically influences pricing:
Setting up a parking management system involves both hardware and software components. While gateless systems may not require physical gates, you’ll likely need to install cameras, sensors, or scanners to monitor and control access. On the software side, you'll configure settings specific to your property and connect key systems to ensure everything runs smoothly.
Implementation typically includes these steps:
With the right support, implementation can often be completed in a few weeks—and deliver immediate improvements in revenue and efficiency.
A smart parking management system is powered by artificial intelligence to help you optimize revenue for each parking space. These systems often use dynamic pricing to raise or lower rates in response to demand.
A parking management system is software that organizes all activities related to operations of a parking lot or garage. Key features include payment collection, entry and exit monitoring, and reporting.
One of the best ways to improve your parking system is to switch away from cash payments to contactless payments. Consumers increasingly prefer to pay with contactless methods (like ApplePay or tap-to-pay credit or debit cards), so being able to accept their preferred methods of payment can greatly improve the experience when parking in your lot.
Parking revenue: Simply put, the money you make from parking fees. Depending on your unique operation, you might separate out self-parking fees, valet parking fees, day-use parking fees, monthly parking fees, and EV charging fees.
Operating costs: Your operational costs for parking might include labor, maintenance of kiosks or gates, and payment processing fees.
A traditional parking system usually includes an entry gate with a machine that dispenses tickets to drivers as they enter the lot. At a kiosk somewhere in the lot or with a parking attendant upon exit, the driver must pay for parking (usually with cash or credit card) before they will be allowed through the exit gate. A modern parking management system differs in that entry and exit gates are often not necessary, since the smart system tracks cars’ license plates, and drivers can pay for parking through their smartphones or with contactless payment methods. The entire system is cloud-based and requires little to no manual labor.
Using a parking management system offers many advantages, including decreased labor costs, more reliable payment collection, the ability to set dynamic rates and charge for add-ons, and analytics to help you better understand your parking operations.
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