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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
ADDITIVE + MARKETING AUTOMATION
4.9 (6 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
ADDITIVE + MARKETING AUTOMATION
Unranked in Hotel CRM & Email Marketing
Elevate your marketing strategy for increased sales and cost efficiency.
98% recommended by 6 hotels
ADDITIVE has 0 reviews from United States so we’re unable to verify that they operate in your local market.
What is ADDITIVE?
Founded in 2005 | Headquarters in | 70 employees
ADDITIVE + MARKETING AUTOMATION is a data-driven marketing software designed specifically for the hospitality industry. It empowers hotels to enhance their marketing efforts by leveraging comprehensive data integration and intelligent automation.
1. **AI summary reviews:** ADDITIVE + MARKETING AUTOMATION excels in collecting and analyzing guest data from various sources, providing real-time insights into customer behavior, preferences, and booking patterns. These insights help hotels make data-backed decisions, optimize marketing campaigns, and personalize guest experiences, ultimately driving higher engagement and bookings.
2. **AI summary recommendations:** The platform's AI-driven recommendations enable hotels to implement targeted marketing strategies, such as personalized email campaigns, tailored promotions, and social media advertisements. These recommendations can improve ROI by ensuring that marketing efforts are directed toward the right audience at the right time, maximizing conversion rates and customer satisfaction.
3. **Company writeup:** Unlock the power of intelligent and efficient marketing tailored specifically for hotels with our data-driven marketing software. Leverage the untapped potential of your data to boost sales and streamline operations.
Our integrated Customer Data Platform seamlessly gathers information from diverse sources, including PMS, websites, newsletters, ad platforms, and social media channels. Gain real-time business and marketing insights alongside centralized guest profiles, revolutionizing the way you drive success in the hospitality industry. This platform not only optimizes your marketing automation but also ensures consistent and personalized communication with your guests, helping you foster loyalty and drive repeat business.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of ADDITIVE products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
ADDITIVE Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
ADDITIVE Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by ADDITIVE
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
ADDITIVE's Provided Description:
"Unlock the power of intelligent and efficient marketing tailored specifically for hotels with our data-driven marketing software. Leverage the untapped potential of your data to boost sales and streamline operations. Our integrated Customer Data Platform seamlessly gathers information from diverse sources, including PMS, websites, newsletters, ad platforms, and social media channels. Gain real-time business and marketing insights alongside centralized guest profiles, revolutionizing the way you drive success in the hospitality industry."
FAQs
ADDITIVE + MARKETING AUTOMATION Alternatives
Not sure if ADDITIVE is right for your hotel? Here are similar Hotel CRM & Email Marketing vendors that could be a good fit for your hotel:
Capabilities
Unlock new guests and direct bookings
Unlock new guests and direct bookings
Maximize your marketing impact with our pop-up tool that seamlessly integrates on your website and landing pages, along with our dynamic social media lead ads feature. Attract potential guests with tempting incentive vouchers, compelling onboarding emails, and personalized landing pages. Expand your audience and secure direct bookings effortlessly.
Build thriving email list for targeted campaigns
Build thriving email list for targeted campaigns
Elevate your sales strategy by crafting tailored automated campaigns (ads, emails, landing pages) using segmented data profiles of new leads and your existing customer base (PMS database). Personalize your online marketing strategy to perfection and watch sales grow!
Get loyal guests and increase retention
Get loyal guests and increase retention
Transform guests into devoted regulars and brand ambassadors by unlocking the full potential of your guest data through automated, data-driven marketing. Seamlessly deliver the right message at the right time to captivate your audience, increase conversions and sales.
Leverage your sales and cross-selling strategies
Leverage your sales and cross-selling strategies
Boost your marketing activities with our easy-to-use email marketing and newsletter engine with an integrated voucher tool. Automate persuasive selling and cross-selling campaigns to engage your audience effortlessly along the guest journey.
Make data-driven decisions that drive revenue growth
Make data-driven decisions that drive revenue growth
Gain immediate access to comprehensive, ROI-based reporting for your online marketing campaigns. Safeguard your budget by avoiding investment in inefficient campaigns. Stay in control and optimize your marketing strategy for maximum results!
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Available Add-ons & Modules
Lead Generation
Hotel CRM & Email Marketing
Attract new guests by using the versatile tools of the ADDITIVE+ MARKETING AUTOMATION. Continuously grow your business by generating new leads and rely on personalized campaigns to ensure sustainable success.
Landing Pages
Hotel CRM & Email Marketing
Optimize your online marketing across various channels with our dynamic landing page tool, that seamlessly integrates in your customers’ journey and enables a data driven, cross-channel campaign management.
One-to-one Email Automation
Hotel CRM & Email Marketing
Use our many automation features to easily create targeted, personalized, data-driven email campaigns to streamline guest lifecycle communications and maximize occupancy and revenue per guest.
Guest Profiles and Segmentation
Hotel CRM & Email Marketing
Use the power of our integrated customer relationship management (CRM) tool to connect and organize all relevant information about customers from your PMS as well as potential guests (leads), to unlock the full efficiency of personalized and automated marketing measures.
Newsletter Marketing
Hotel CRM & Email Marketing
Increase guest loyalty with engaging, personalized newsletters that deliver the best offers, news and recommendations directly to your guests' inboxes. Easy to use, powerful integration with our voucher, survey and landing page tool to maximize the power of state-of-the-art newsletter marketing.
Voucher Marketing
Hotel CRM & Email Marketing
Unleash the power of incentives at your hotel! Inspire and win guests with the unlimited possibilities of voucher marketing. Create attractive vouchers for overnight stays, spa treatments and more – for online and desk sales. Maximize your sales and offer your guests unforgettable experiences.
Paid Ads & Social Media
Social Media
With ADDITIVE+ MARKETING AUTOMATION, you can also showcase your hotel on your hotel on your favorite social media channels. Stylish lead ads on Instagram, inspiring TikTok ads to reach new target groups, showcase new rooms on Pinterest, the best deals on Facebook - all ads empowered by one single app
Marketing Insights
Hotel CRM & Email Marketing
Optimize your decision-making basis with our integrated, multichannel tracking and reporting tool. Go beyond the simple monitoring of marketing metrics and track the key drivers of your business. Get daily, real-time analysis to make informed decisions and save money.
Q2 '26 Hotel CRM & Email Marketing Survey Insights
Is ADDITIVE a good fit for your hotel?
Rank
Region
Popular alternatives
#1
of 19
Europe
95%
(256)
Profitroom is the top alternative to ADDITIVE among Europe on HotelTechReport. Hoteliers point to its direct booking, CRM, and email campaign tools working together, with offers sent quickly and automatic messages for bookings and reminders.
Europe
95%
(256)
#1
of 19
Profitroom is the top alternative to ADDITIVE among Europe on HotelTechReport. Hoteliers point to its direct booking, CRM, and email campaign tools working together, with offers sent quickly and automatic messages for bookings and reminders.
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ADDITIVE Reviews Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
5.0/5
Recommended by
Achievements
This vendor's trending score is rising, ADDITIVE + MARKETING AUTOMATION is the #13 most trending product in the Hotel CRM & Email Marketing category (out of 76) and the #451 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreADDITIVE’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
ADDITIVE Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Hotelier Rating
Looking for specific info?
10
Our game changer
Executive Assistant to Management from 25-49 room Bed & Breakfast & Inn in Kipfenberg (Germany)
Verified
17 days ago
Competent, always helpful staff; personal contact; fast, efficient exchange and assistance with questions or changes; individual newsletters tailored to our company.
Germany
Germany
Executive Assistant to Management
Small Hotel
10
Top advice
Inhaber from 25-49 room Branded Hotel in Campo Tures (Sand in Taufers) (Italy)
Verified
3 months ago
Our collaboration with Additive, especially Max, was professional from the start. Communication was always seamless, so we felt well taken care of at all times. A clear recommendation for anyone who values quality and expertise in marketing.
Italy
Italy
Inhaber
Small Hotel
9
Automated hotel marketing
Manager from 25-49 room in Parcines (Italy)
Verified
4 months ago
Clear tools, mostly transparent graphics and facts, automated software, good interfaces, good newsletter and voucher tool, good CRM dashboard, user-friendliness
Italy
Italy
Manager
Small Hotel
10
A heartfelt thank-you to the dedicated, skilled, and motivated team for the excellent collaboration!
Sales & Marketing Manager from 50-74 room in Racines (Italy)
Verified
9 months ago
We’ve been loyal clients of Additive for many years and are extremely satisfied with their high-quality services and professional execution. We especially value the continuous exchange of ideas that has led to ongoing improvements. Their newsletter marketing and creative social media campaigns – including TikTok – are highly effective.
Italy
Italy
Sales & Marketing Manager
Mid-Sized Hotel
10
User-friendly software that makes everyday life easier and helps you increase sales effortlessly.
Marketing & Front Desk from 25-49 room Boutique in Tirolo / Dorf Tirol (Italy)
Verified
2 years ago
The software is intuitive to use and the individual application areas are optimally linked to one another. There are many ways to adapt the whole thing to your individual needs at low cost - furthermore, optimizations are constantly being carried out and potential for improvement is being examined.
Italy
Italy
Marketing & Front Desk
Small Hotel
10
High sales with little effort
Marketing Leitung from 50-74 room Bed & Breakfast & Inn in Seefeld in Tirol (Austria)
Verified
2 years ago
As part of online marketing, marketing automation makes a significant contribution to hotel occupancy. The automated processes generate high sales with little effort. The incentive for guests to book or come back using vouchers has already borne fruit and is already being used in all of our hotels. Especially in the higher-price segment, ma...
Austria
Austria
Marketing Leitung
Mid-Sized Hotel
- 1
It looks like ADDITIVE is not recommended by any hotels
Check out the top 10 most recommended ADDITIVE alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Additive has been a reliable and professional partner for us for several years. Additive works with the most modern methods and significantly perfects the use of your guest data. The partnership with Additive is very profitable and reliable for both sides.
Showing all answers to: "What does this product or service do well?"
Additive has been a reliable and professional partner for us for several years. Additive works with the most modern methods and significantly perfects the use of your guest data. The partnership with Additive is very profitable and reliable for both sides.
Additiv is characterized by its exceptional efficiency and versatility. Thanks to its high-quality composition, it ensures optimal results in various applications and increases overall quality. I particularly appreciate the easy integration and the demonstrable improvement in product performance through the use of Additiv.
Additive manages to stay in professional, friendly contact with hotel guests all year round. The newsletters achieve an impressive opening rate, the landing pages bring significantly more conversions, and the evaluations are very informative. The "Birthday emails" and the "We miss you emails" bring measurable responses.
As the owner of a marketing and sales agency that is committed to its customers, I can fully recommend Additive. Additive offers outstanding customer communication in all areas. Whether it is the creation of newsletters or automated messages that guests receive according to certain criteria - everything is implemented perfectly. The voucher function, including incentive vouchers, as well as the easy-to-create and professionally designed landing pages are also incomparable. Our A/B tests have shown that we achieve significantly higher conversion rates across all touchpoints. The design of all messages is perfect and inviting. We chose Additive primarily because of the excellent contacts. After several joint projects, we are extremely happy with this decision. The team is always available, helpful and solution-oriented. As a partner, you have a responsibility when you recommend a system, and Additive has always helped us to satisfy our customers. The detailed evaluations that Additive provides provide us with optimal support in sales planning and the further development of our companies.
Question:
What differentiates this product or service from the competition?
Answer:
Additive is a company with a wide reach and still ensures a quick response time, especially with their very competent support. Working with Additive is hassle-free and easy. They offer a very versatile and clear program that optimizes the work for the hotel industry by a lot.
Showing all answers to: "What differentiates this product or service from the competition?"
Additive is a company with a wide reach and still ensures a quick response time, especially with their very competent support. Working with Additive is hassle-free and easy. They offer a very versatile and clear program that optimizes the work for the hotel industry by a lot.
Additiv stands out from the competition due to several key features. Firstly, it offers unparalleled efficiency and versatility that is unmatched in the industry. In addition, the integration of Additiv into various applications is particularly simple and user-friendly. By using Additiv, we achieve demonstrable improvements in product performance that are particularly valued by our customers. This combination of quality, performance and user-friendliness makes our Additiv unique on the market.
The entire system works perfectly with the connection to various PMS systems. Most of it works automatically. Changes and entries are intuitive and easy. The Additive team is always available, friendly, helpful and professional.
Excellent customer communication: Additive offers an excellent platform for creating newsletters and automated messages that are precisely tailored to guests' needs and criteria. User-friendly voucher function: The voucher function, including incentive vouchers, is easy to use and offers guests additional added value. Easy-to-create and professionally designed landing pages: These are not only visually appealing, but also easy to create, which saves time and resources. High conversion rates: Through extensive A/B testing, we were able to determine that Additive achieves significantly higher conversion rates across all touchpoints than other providers. Perfect and inviting messages: The design of the messages is extremely appealing, which increases customer loyalty and satisfaction. Excellent customer service: The contacts at Additive are always available, helpful and solution-oriented, which makes working together very pleasant and efficient. Detailed evaluations: The evaluations provided by Additive are very helpful in sales planning and further development of our companies, as they provide in-depth insights and analyses.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you are looking for a program that helps you make the most of your guest and reservation data, Additive is certainly a good solution in combination with our hotelsoftware. Additive helps hotels to increase revenue, save time and reduce staff workload.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If you are looking for a program that helps you make the most of your guest and reservation data, Additive is certainly a good solution in combination with our hotelsoftware. Additive helps hotels to increase revenue, save time and reduce staff workload.
Basierend auf meiner Erfahrung mit Additiv würde ich einem Hotelier empfehlen, den Fokus auf die langfristigen Vorteile zu legen. Die Investition in Additiv mag auf den ersten Blick höher erscheinen, aber die verlängerte Haltbarkeit und die verbesserte Leistung Ihrer Produkte werden sich schnell auszahlen. Durch die Integration von Additiv können Sie nicht nur die Qualität Ihrer Dienstleistungen steigern, sondern auch langfristig Kosten sparen und die Zufriedenheit Ihrer Gäste erhöhen. Es ist eine Entscheidung, die sich durch erhöhte Effizienz und Qualitätsergebnisse bewährt.
Prüfen Sie Ihren System Bestand, sie werden sicher ein oder zwei Systeme nicht mehr brauchen und können somit die Kosten für Additive minimieren oder umlegen. Der professionelle Gästekontakt, der vollautomatisch läuft bringt nicht nur Buchungen, sondern trägt auch zur Markenbildung bei.
Sprechen Sie mit dem Team, überlegen Sie welche Tools Sie bereits einsetzen. Überlegen Sie welche aktuellen Tools sie mit Additive ersetzen könnten und bestimmen Sie eine Verantwortliche Person in Ihrem Unternehmen, der das Projekt leitet.
Recommended by
Kathrin Pfeifer
Marketing
@
CASABLANCA hotelsoftware GmbH
Mark Winkler
CEO
@
WinRocks GmbH
Michael Anfang
teamleader & founder
@
Anfang.team Vertriebsmanagement
Michael Anfang
@
Anfang.team Vertriebsmanagement
Kathrin Pfeifer
Marketing
@
CASABLANCA hotelsoftware GmbH
Mark Winkler
CEO
@
WinRocks GmbH
Michael Anfang
teamleader & founder
@
Anfang.team Vertriebsmanagement
Michael Anfang
@
Anfang.team Vertriebsmanagement
Are you a consultant or vendor that recommends ADDITIVE?
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Support
Unverified
ADDITIVE has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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