5 min read

5 Tools to Expand Your Distribution to Drive More Demand and Bookings

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Adam Hollander in Revenue Management

Last updated June 22, 2023

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Expanding a hotel's distribution is important because it increases the visibility of the hotel and its services, allowing more potential customers to find and book rooms. It also helps to drive more demand and bookings by providing access to a larger customer base. Additionally, expanding distribution can help to increase revenue by providing access to more competitive rates and discounts. Finally, expanding distribution can help to improve customer service by providing more options for customers to book rooms and services.

Hotel revenue management technology helps hotels expand their distribution by providing access to a wide range of online travel agencies (OTAs) and other distribution channels. This allows hotels to reach a larger audience and increase their visibility, which can lead to more bookings and higher demand. Additionally, revenue management technology can help hotels optimize their pricing strategies, allowing them to maximize their revenue potential. By leveraging data-driven insights, hotels can adjust their rates to ensure they are competitive in the market and attract more customers.

 

1. Channel Managers

Optimize visibility and inventory across channels in real time

Channel management software helps hotels expand their distribution by connecting them to multiple online travel agencies (OTAs) and other booking channels. This allows hotels to reach a wider audience and increase their visibility. It also helps them to manage their rates and availability across all channels, ensuring that they are always competitive and up-to-date. Additionally, channel management software can help hotels to optimize their pricing and promotions, as well as track and analyze their performance across all channels. This helps them to identify areas of improvement and maximize their bookings.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
SiteMinder is the world’s leading open hotel commerce platform, ranked among technology pioneers for opening up every hotel’s access to online commerce. It’s this central role that has earned SiteMinder the trust of tens of thousands of hotels, across 150 countries, to sell, market, manage and grow their business. The global company, headquartered in Sydney with offices in Bangkok, Berlin, Dallas, Galway, London and Manila, generated more than 100 million reservations worth over US$35 billion in revenue for hotels in the last year prior to the start of the pandemic.
Product logo
SiteMinder (The Channel Manager) Channel Managers
THE PITCH
RATINGS
100 HT Score
SiteMinder is the world’s leading open hotel commerce platform, ranked among technology pioneers for opening up every hotel’s access to online commerce. It’s this central role that has earned SiteMinder the trust of tens of thousands of hotels, across 150 countries, to sell, market, manage and grow their business. The global company, headquartered in Sydney with offices in Bangkok, Berlin, Dallas, Galway, London and Manila, generated more than 100 million reservations worth over US$35 billion in revenue for hotels in the last year prior to the start of the pandemic.
Learn More
Image
THE PITCH
RATINGS BEST FOR
91 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Profitroom Channel Manager is a powerful revenue management tool, synchronizing your availability and rates across all channels in real-time.
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Profitroom Channel Manager Channel Managers
THE PITCH
RATINGS
91 HT Score
Profitroom Channel Manager is a powerful revenue management tool, synchronizing your availability and rates across all channels in real-time.
Learn More

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2. Metasearch Management Software

Orchestrate your visibility on meta-search channels to drive more demand

Metasearch management software helps hotels expand their distribution by allowing them to list their properties on multiple metasearch sites, such as TripAdvisor, Google, and Kayak. This helps hotels reach a wider audience and increase their visibility. By optimizing their listings on these sites, hotels can ensure that their properties are featured prominently and attract more potential customers. Additionally, metasearch management software can help hotels track their performance on these sites, allowing them to make adjustments to their listings in order to maximize their visibility and drive more demand and bookings.

Image
THE PITCH
RATINGS BEST FOR
94 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
SiteMinder Demand Plus makes driving more direct bookings effortless by using AI to manage your listings on leading metasearch sites like Google Hotel Ads, Trivago and TripAdvisor.
Product logo
SiteMinder Demand Plus Hotel Metasearch Management Software
THE PITCH
RATINGS
94 HT Score
SiteMinder Demand Plus makes driving more direct bookings effortless by using AI to manage your listings on leading metasearch sites like Google Hotel Ads, Trivago and TripAdvisor.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Metasearch drives an average ROI of 13:1 to our customers.
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Metasearch by SHR Group (formerly Avvio) Hotel Metasearch Management Software
THE PITCH
RATINGS
100 HT Score
Metasearch drives an average ROI of 13:1 to our customers.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Do you want to have a dominant position on online travel sites and stand out from the competition? Metasearch, Meta I/O acts as a central management platform between your CRS and major meta-search providers such as Google, Tripadvisor, Kayak, Trivago, Skyscanner, Wego and allows you to easily manage and control your ad campaigns.
Product logo
Cendyn Digital Marketing Platform Hotel Metasearch Management Software
THE PITCH
RATINGS
0 HT Score
Do you want to have a dominant position on online travel sites and stand out from the competition? Metasearch, Meta I/O acts as a central management platform between your CRS and major meta-search providers such as Google, Tripadvisor, Kayak, Trivago, Skyscanner, Wego and allows you to easily manage and control your ad campaigns.
Learn More

3. Revenue Management Software

Software to analyze, automate and optimize pricing strategy to increase profitability

Revenue management software helps hotels expand their distribution by providing them with the tools to optimize their pricing and inventory across multiple channels. This helps hotels reach more potential customers and increase their visibility in the market. The software also helps hotels to better understand their customer base and target their marketing efforts to the right audience. Additionally, revenue management software can help hotels to better manage their pricing and inventory, allowing them to maximize their revenue and bookings.

Image
THE PITCH
RATINGS BEST FOR
98 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS drives better revenue for more than 15,000 clients in 140 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust.
Product logo
IDeaS Revenue Solutions Revenue Management Systems
THE PITCH
RATINGS
98 HT Score
IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS drives better revenue for more than 15,000 clients in 140 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Duetto’s GameChanger is a revenue strategy powerhouse that lets your team develop and implement unique strategies quickly and easily. Ingesting more data than any other RMS, GameChanger puts advanced pricing analytics and segmentation tools at your fingertips to help you maximize booking revenues.
Product logo
GameChanger by Duetto Revenue Management Systems
THE PITCH
RATINGS
100 HT Score
Duetto’s GameChanger is a revenue strategy powerhouse that lets your team develop and implement unique strategies quickly and easily. Ingesting more data than any other RMS, GameChanger puts advanced pricing analytics and segmentation tools at your fingertips to help you maximize booking revenues.
Learn More
Image
THE PITCH
RATINGS BEST FOR
94 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Atomize is a lean revenue management software designed for hoteliers who want to do more with less. Based on the latest innovation in price automation, Atomize transforms market data into revenue by delivering optimal prices in real time, up to 24 months into the future.
Product logo
Atomize Revenue Management Systems
THE PITCH
RATINGS
94 HT Score
Atomize is a lean revenue management software designed for hoteliers who want to do more with less. Based on the latest innovation in price automation, Atomize transforms market data into revenue by delivering optimal prices in real time, up to 24 months into the future.
Learn More
Image
THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Boost your revenue by 22% and save time with our easy-to-use automated revenue management system.
Product logo
RoomPriceGenie Revenue Management Systems
THE PITCH
RATINGS
99 HT Score
Boost your revenue by 22% and save time with our easy-to-use automated revenue management system.
Learn More

4. Central Reservations Systems

Get a unified view of your reservations & supercharge your team's workflow with an online reservation management system

Central reservations systems (CRS) help hotels expand their distribution by providing access to a wide range of online travel agents (OTAs) and other distribution channels. This allows hotels to reach a larger audience and increase their visibility, which can lead to more demand and bookings. CRS also provide a centralized platform for managing bookings, rates, and availability, which can help hotels streamline their operations and maximize their revenue. Additionally, CRS can provide valuable insights into customer behavior and preferences, which can help hotels better target their marketing efforts and optimize their pricing strategies.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Most hotels have a Classic Flow booking engine, which allows it to be customized with a header. In Classic Flow the hotel can choose to breakdown by rooms by type and category. Once a room type has been selected the client has the ability to select a rate plan from the available offers.
Product logo
Cendyn CRS Hotel Reservations Systems
THE PITCH
RATINGS
100 HT Score
Most hotels have a Classic Flow booking engine, which allows it to be customized with a header. In Classic Flow the hotel can choose to breakdown by rooms by type and category. Once a room type has been selected the client has the ability to select a rate plan from the available offers.
Learn More
Image
THE PITCH
RATINGS BEST FOR
82 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Vertical Booking's CRS is #2 rated by HotelTechReport users relative to SynXis by Sabre which is ranked 11/36 vendors included in the analysis. Customizable integrated reservation solutions that support the entire guest booking cycle
Product logo
Vertical Booking (CRS) Hotel Reservations Systems
THE PITCH
RATINGS
82 HT Score
Vertical Booking's CRS is #2 rated by HotelTechReport users relative to SynXis by Sabre which is ranked 11/36 vendors included in the analysis. Customizable integrated reservation solutions that support the entire guest booking cycle
Learn More

5. Direct Booking Tools

Widgets and tools to increase website conversion and drive more direct bookings

Direct booking tools help hotels expand their distribution by allowing them to reach more potential customers and increase their visibility. These tools can help hotels reach new markets, increase their online presence, and build relationships with customers. Additionally, direct booking tools can help hotels drive more demand and bookings by providing customers with a more convenient and efficient booking experience. This can include features such as online booking, mobile booking, and loyalty programs. By providing customers with a more streamlined booking experience, hotels can increase their bookings and revenue.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Growth for your Hotel's Direct Channel
Product logo
The Hotels Network (Personalization) Direct Booking Tools
THE PITCH
RATINGS
100 HT Score
Growth for your Hotel's Direct Channel
Learn More
Image
THE PITCH
RATINGS BEST FOR
89 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Tailor your hotel website to your guests. Show them why they should book with you and convert them on your direct channel. Designed for ease of use while giving you in-depth customisation and personalisation options.
Product logo
Hotelchamp Convert Direct Booking Tools
THE PITCH
RATINGS
89 HT Score
Tailor your hotel website to your guests. Show them why they should book with you and convert them on your direct channel. Designed for ease of use while giving you in-depth customisation and personalisation options.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Developed for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.
Product logo
The Guestbook Loyalty Programs for Independents
THE PITCH
RATINGS
100 HT Score
Developed for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.
Learn More

Hotels that expand their distribution to drive more demand and bookings will outperform those who do not in the coming years by having access to a larger customer base, increased visibility, and more opportunities to generate revenue. By expanding their distribution, hotels will be able to reach more potential customers, increase their brand awareness, and create more opportunities to generate bookings. Additionally, hotels that expand their distribution will be able to take advantage of new technologies and marketing strategies to reach more customers and increase their bookings. Finally, hotels that expand their distribution will be able to better compete with other hotels in the market, as they will have access to more customers and more opportunities to generate revenue.