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The pandemic accelerated technological transformation across the hospitality industry. Contactless has become a must-have, fitness centers have gone virtual, guest communications have moved to mobile, and self-service has become standard. While some hotels found themselves rapidly deploying new technologies, other hotels have been playing the tech-long game for years. Here are some of the world’s most notable high-tech hotels. We've covered the tech strategies of great hotel groups like Viceroy and Noble House who implement everything from contactless check-in to digital concierge but this article focuses on some more wacky tech implementations with a bit of focus on form over function. This list features some pretty cool hi-tech gadgets and hotel room amenities that go above and beyond the typical flat-screen tv. Some of the cutting-edge technology on this list may off-put more traditional travelers but will undoubtedly hit the spot for tech-savvy millennials. Rather than layer technology onto the operation, these properties embed technology into the fabric of the operation, making it a focal point and key feature. Some use it as an Instagrammable moment at a specific location while others structure their entire brand around the tech-enabled guest experience. Either way, technology is front-and-center at these hotels. Henn Na Hotel, Japan “The Robot Hotel” Tokyo has become the marquee high-tech hotel. The brand concept is “commitment to evolution,” which appears across its operation in the form of robots. Lots of robots! The brand claims to be the world’s first hotel staffed by robots -- and there’s really no disputing that, as guests are greeted by robots at the front desk. At one property, the front desk is even staffed by dinosaur robots and iPad kiosks, which is quite the experience. Other high-tech features at some locations include a robot barista frothing lattes, espressos and teas, as well as a 360-degree VR space for guests to immerse themselves in virtual reality experiences. The hotel is also fully enabled with Wifi powered facial recognition, which eliminates the need for a hotel key altogether. Guests can access the property, and their individual guest rooms, seamlessly using biometrics. Very futuristic, indeed! YOTEL, New York City The YOTEL brand has been synonymous with technology since it opened its doors near Times Square. The showstopper was a massive robot arm dominating the lobby, providing automated luggage storage for guests (as well as safety deposit boxes to store valuables). The YOBOT also provides self-service check-in, which puts the brand far ahead of today’s contactless guest experience. The rooms -- called cabins -- may be small, but YOTEL uses technology to deliver its promise to “give you everything you need, and nothing you don’t.” This includes Smart TVs so that guests can connect their own devices and choose their own entertainment. The guest rooms also use motorized beds as space-savers and motion-activated sensors for lighting and AC to reduce carbon emissions. It’s all about efficiency, delivering an outsized guest experience in even the smallest spaces. Blow Up Hall 5050, Poland The Blow Up Hall 50/50 is an impressive mix of form and function. Designed by BAFTA-award-winning artist Rafael Lozano-Hemmer, the hotel combines a restaurant, bar, gallery, and hotel into a unique vibe. There are several digital art installations, including a commentary on surveillance capitalism embedded right within the lobby. The property eliminates the traditional touchstones of the hotel experience: there’s no front desk. The guest’s smartphone provides access to the property, from check-in to room keys to staff communications. The phone also acts as a room finder: after opening the app, the assigned room lights up and the door unlocks automatically. It’s these small tech flourishes that reinforce the property’s sense of mystery and intrigue. Hotel Zetta, San Francisco At the center of Silicon Valley, the centerpiece of Hotel Zetta is most definitely its virtual reality room in the lobby. Designed by a local tech startup (naturally), the VR cube gives guests a fully-immersive opportunity to experience virtual reality. There are also Nintendo Switch consoles and Oculus VR headsets available so guests can experience next-generation technology in the comfort of their rooms. Other tech touchstones include a vintage Atari Pong table in the Zetta Suite, which is modernized to include both the classic game and a Bluetooth speaker to play personal playlists. Each guest room is also equipped with Alexa-enabled voice control in every room. Guests can order a meal from room service, set an alarm or learn about on-property dining specials. Kameha Grand, Zurich The Kameha Grand isn’t one of those kitschy places that you’re embarrassed to stay at. Quite the opposite: the high-end “lifestyle hotel” is part of Marriott’s Autograph collection. And, with rooms designed by Marcel Wenders, it’s got all of the trappings of a luxury property. Rooms Our favorite rooms are, of course, the Space Suites. It’s the most futuristic room type on this list because it quite literally connects to space. The in-room TV features a live feed from NASA TV so that you can fuel those space dreams. The atmospheric vibes will contribute to that dreamy feel, with “outer space furnishings have been designed down to the smallest detail with a floating bed, pictures of galaxies, hovering astronauts and models of rockets.” Far out! Virgin Hotels The Virgin Hotel brand has always been tech-forward and guest-centric. Even prior to the pandemic, the brand empowered guests to control their own experiences right from the palm of their hand. Now, those features are dramatically expanded to be even more contactless. Named Lucy, the app allows guests to skip check-in, using their phone to select rooms and unlock doors. Guests can also use the app to order room service, adjust room temperature, control entertainment (in-room streaming and Apple Music), plan their trip around the city, or even follow custom exercise routines by Fitbod. Following on smartly with its brand promise, the app also offers three preset lighting modes for guestrooms: Get Lit for full brightness, Get in the Mood for dimmed relaxation, and Do Not Disturb for sleep. By putting all of these elements together into a single interface, Virgin Hotels puts the guest in control. 25hours Hotels Another brand that’s focused on high-tech without losing high-touch hospitality is 25hours. Thanks to an in-house multidisciplinary think tank, the Extra Hour Lab, the brand experiments with new ways of engaging with guests, both through digital and analog channels. That balance plays out in Cologne, where the record store greets guests alongside Perhaps that’s one aspect that distinguishes the futuristic, high-tech hotels: those that understand how to inject storytelling into the experience alongside the latest technology. Cityhub A hybrid between a comfortable hotel and a convivial hostel, Cityhub is futuristic in both its technology and its approach to hospitality. It’s part of a new wave of brands that blend categories and use technology to enable a more social experience. The Cityhub brand has an app but it also takes a cue from Disney and offers RFID wristbands. These bands are used not only for check-in and property access, but also at the bar, cafe or vending machines, where guests can serve themselves and charge their rooms. Without having to constantly pull out their phones, there’s a more personal element to the experience. Each “hub” has its own customizable lighting, temperature and audio streaming, so guests can control their vibe. There’s also an on-property social network, giving guests a digital lobby to meet and plan real-world adventures. The Atari Hotel, Las Vegas (coming soon!) A notable mention is the upcoming Atari Hotel in Las Vegas. This property will blur the boundaries between hotel and immersive experience, building on Las Vegas’ long history of blending entertainment with hospitality. The experience is straight out of Blade Runner: bright lights, massive marquees, and an “everywhere you look” focus on gaming. The Atari Hotel points to a far-more futuristic vision of hotels than anything else on the market today. It very well could be the first hospitality experience built just as much for the virtual world as for the physical one. Guests can host friends in their rooms for gaming marathons, with consoles, batteries, and spare controllers available for delivery. The Atari Hotel may redefine the category and establish a new mainstream travel trend: the gamer circuit. -- What are your favorite high-tech hotel amenities? Let us know if we missed any key ones like hotels with crazy underwater speakers, air conditioning activated by motion sensors, cool touchscreen applications, and more!
Hot on the heels of an IPO that saw Airbnb’s stock pop over 100% over its initial asking price, the hype around the home-sharing platform has reached a fever pitch. Airbnb’s splashy debut in the public market has brought renewed attention to the classic “Airbnb vs Hotels'' debate. Surveys suggest that Airbnb hosts do indeed pull guests away from hotel rooms. Goldman Sachs found that those who use home-sharing end up preferring it over hotels: 79% prefer traditional hotels but, once they experience a vacation rental, that number dropped to 40%. In other words, home-sharing siphons off 39% of hotels’ target market. Another survey found that 60% who use both hotels and Airbnb prefer Airbnb versus hotels Of course, these surveys are only snapshots that don’t necessarily reflect how people choose where to stay. If the price was identical between an Airbnb and a St. Regis, Viceroy, or Montage-type property hotel rates, where would you stay for your next trip? Likely the luxury property, right? But what if it was for a family reunion or bachelor party? The trip type certainly would influence your decision on where to stay. So is Airbnb vs Hotels even the right question in a world where hotel chains like Marriott are launching their own vacation rental services and Airbnb now owns HotelTonight? The Answer: It Depends The reality is that no one is exclusively a single category traveler. The same person might prefer an Airbnb on one trip and a hotel on the next one. To choose which one is right for a certain trip, you’ll need to ask yourself a few questions: What do I care about? What combination of space, amenities, cost, service, and location are most important? What kind of experience do I want? Am I looking to be pampered or self-catered? Are you looking for a private room or multiple occupancy shared space with other renters and guests? Is this a business or vacation? Who else is joining me? What kind of experience do they want? Are there kids? What’s my budget? Is flexibility important to me or am I certain I won’t need to cancel or adjust my reservation? Do you care about hotel amenities like concierge or room service? How important is safety? Do I want 24/7 staffing to feel more secure? How do I feel about my contribution to any issues around housing being taken from locals by short-term rentals? What are the short-term rental laws? Where are you going? Airbnbs are limited in certain markets like New York City, so that makes it a no-brainer. Of course, the pandemic has added new dimensions to this discussion, as the NY Times rightly points out: “Social distancing, hygiene and refund policies may be the new game-changers.” What are the cleanliness procedures? Is there an additional cleaning fee? Is there flexible cancellation in the event of a surge in cases or a sickness? What are the capacity restrictions? Can I maintain an adequate distance from other guests? There's a lot that goes into choosing an Airbnb over a hotel. It’s not so straightforward! Let’s compare side by side. Comparing Airbnb vs. Hotels Side-by-Side Airbnb Hotel Security Each property is different Most often staffed 24/7, with locks and deadbolts on each door Consistency Varies. While Airbnb provides training to hosts, there are no guarantees of what you’ll get. And each property has its own House Rules. Brand standards provide confidence in the consistency of experience Business-friendly Airbnb for Work provides some basic guarantees for items like workspaces; check-in may be difficult overnight Brand standards provide the consistency ideal for business travelers; 24/7 staffing makes last-minute stays and overnight check-ins easier Quality Varies; user reviews offer insights into the quality of specific property Varies; brand name and hotel category offer certain quality guarantee Service Self-catered Depends on category; nearly always some sort of service on-site Value for Money Depends on the number of guests, location, geography, dates, property type; lower cost of things like WiFi and meals Depends on the number of guests, location, geography, dates, property type; often pay extra for add-ons and meals. Convenience self-service check-in at many properties has made it much more convenient, although there is rarely someone on-site to help With 24/7 staffing, its often easier to check-in and there can't be helped for any issues experienced during stay Cleanliness Hosts do all the cleaning with no guarantees by Airbnb Brand standards ensure a similar level of cleanliness Cancellation Policies Varies by host but rarely flexible or fully refundable Flexible, often with full refunds prior to 48 hours before arrival Variety All types of accommodations, including quirky options like teepees and Airstreams Fairly standard spectrum of options, as defined by the hotel category Trust Airbnb does not verify individual hosts, but user reviews provide a level of trust in the community Hotel brand is the placeholder for trust; you have an idea of what to expect based on the brand Safety, Privacy and Legality In a Morgan Stanley survey, more than 50% of people do not use Airbnb due to safety, privacy, or legality. From shifting local laws to hidden cameras and uneven safety features, Airbnbs are not all created equally. Hotels have operated under long-standing rules and regulations around safety, privacy and legal operations. Technology Differences Between Airbnb and Hotels In the early days of Airbnb rentals, it cemented its competitive advantage by a focus on the user experience that set it apart from historically clunky hotel booking experiences. There was an easy-to-use interface for searching and booking that made excellent use of visuals and maps. Reservations were managed digitally with few phone calls and user reviews were the currency of trust. A mobile app became the centerpiece of interactions between guests and hosts, while also making it easy to manage upcoming reservations, get directions and find house rules. Now, hotels have become much savvier with guest messaging, mobile apps, in-room tablets and keyless entry to provide an enhanced experience that differentiates it from Airbnb. No more horrible entertainment options thanks to Apple TV for Hospitality, no more front desk with keyless entry and contactless check-in, no more waiting on hold thanks to guest messaging software, no more antiquated booking systems with better booking engines. In many respects, hotel tech has advanced to push it past Airbnb, allowing hotels to offer a better experience than ever before. In general, Airbnb stays and hotel stays are on a convergence path solidified by Airbnb's acquisition of HotelTonight. When is Airbnb Better? Airbnb is ideally suited under certain circumstances: Trip types: group trips (friends, family reunions, bachelor/bachelorette trips) are perfect for Airbnb’s because they have more space and the cost can be spread among many people; trips to vacation destinations where there may be fewer hotels; extended stays, when feeling at home matters greatly. Traveler types: Independent travelers looking to save money on accommodations and self-cater meals; “live like a local” travelers that want to experience what it’s like to live in the destination; those who want more space and to avoid the crowds, such as pet owners and families with kids. When are Hotels Better? Other trips are better suited for hotels. The most obvious use case a business trips, as 68% of business travelers have had a negative experience using Airbnb for work and thus prefer hotels. Airbnb has made strides in this department come out there's still a level of inconsistency that turns off business travelers. Hotels are also often better for: Trip types: Urban getaways focused less on spending time at the property; family trips where the kids want access to amenities; wellness retreats that prioritize on-site spa treatments; pampered getaways where no one wants to lift a finger. Traveler types: Loyalty members that want to earn points; those who value consistency of experience; design-minded travelers that enjoy experiencing hotel properties Business Differences Between Airbnb and Hotels On the business side of things, there are some obvious differences between Airbnb and hotels. First and foremost, is the regulatory environment. Short-term rentals have a constantly shifting legal landscape, with many cities cracking down on rampant rentals. Airbnb’s long-standing practice of ruthlessly fighting regulations may be backfiring, as coalitions of residents and hotels have rigorously pushed back. A big portion of this fight was related to short term rental taxes and paying their fair share. Airbnbs in many locations now pay a similar accommodation tax to hotels. Similar to hotels paying taxes on income, hosts are also on the hook for all necessary taxes related to their operations. The operating models also differ greatly. Compared with hotels, which operate with continuous staffing, Airbnb has remote customer service that isn't exactly known as world-class. This keeps overhead lower and gives Airbnb an advantage on operating margin, as they can invest further in the technology-driven user experience. Airbnb also operates under an “asset-light” model, Which means that it doesn't own any of the properties listed on its website. It's a Marketplace the connects hosts with gas. On the other hand, hotel operators generally have a direct relationship with the property owner. In most cases, a property owner hires a management company to run the hotel. the management company then either pays a franchise fee to a hotel brand (based on the target demographic) or runs the hotel independently under its own flag. Airbnb's decentralized model, in which hosts list their own properties on the platform, disperse its listings across geographies. However, similar to hotels, there’s a concentration of urban listings, where density delivers more options. Airbnb is also quite strong in vacation destinations, which have a long-standing familiarity with vacation rentals. While there may be fewer hotels in these areas, there’s no shortage of Airbnbs. However, local pushback may threaten this strength, as many areas crack down on both legal and illegal rentals. When it comes to market share, Airbnb definitely dominates. It’s not only become more valuable than the top 3 hotel companies combined, but it’s also bigger by sheer listing count. As you can see in the graphic below from Scott Galloway, Airbnb eclipses all major hotel brands in total room count. It’s just no comparison -- and it’s that strength that propels Airbnb ahead of hotels on market share. (For comparison, Booking.com has 6.2 million listings). On the revenue side of the equation, the global hotel industry hovers around a $600 billion market size. That’s massive compared to Airbnb’s reported $4.81 billion in revenue. The disparity underlines one fact about Airbnb's market share: all listings are not created equal. Some are for entire homes available year-round, while others are shared rooms only periodically available. Therefore listing count does not necessarily equate to market dominance! Wrapping it Up There is no clear winner and unlike what most media likes to spew - the future holds opportunity for both Airbnb and hotels. In fact, some hotels may benefit from listing on Airbnb to gain visibility with a new guest segment. Hotels should also look carefully at nearby Airbnbs and iterate (or emphasize) product features that resonate more with why guests stay at Airbnbs (see chart above). For example, if a limited-service hotel doesn’t win on service they may need to need to win on consistency, security, self-catering options, and convenience to lure more guests. When it comes to Airbnb versus hotels, it's not an either-or decision; there are few “Airbnb only” travelers. Hotels can compete head-to-head with Airbnbs by finding property attributes that appeal to specific segments and trip types -- and then marketing that message directly to those travelers!
In this article, we’ll explain how you can make money and delight guests through a vacation rental business. Vacation rentals aren’t just a niche for family reunions or spring break parties; travelers are increasingly choosing extra space and privacy that comes with a home of their own over a traditional hotel room. Are you a homeowner that wants to get a piece of the pie and start your own short-term rental business but don't have experience as a property manager? This guide will walk you through the 8 essential steps to starting a vacation rental empire of your own. Let’s get right to it. Here are the 8 steps to launching your homesharing empire: Choose your first market Acquire and set up a property Make an operational plan List your property online Welcome your first guest Reflect and read your reviews Build your brand Add to your portfolio 1. Choose your first market If you’re going to launch a vacation rental business, you need to decide where to launch. If you're looking to make some extra income from your vacation home - you can obviously skip this step. Think about a few considerations when making this decision. Do you want to manage vacation rentals in the city where you live? Or a market that you know pretty well? Or maybe you want to try a totally new market that looks promising. Research tools like Transparent, AirDNA, Mashvisor, and Zillow can help you crunch the numbers. Success is largely dependent on supply and demand. Ideally, you want high rates and occupancy for vacation rentals relative to longer-term multi-family rental prices. Property management companies can succeed in any market but favorable "rent arbitrage" and growth in local vacation rental demand set you up to acquire multiple properties in shorter periods of time. We also recommend scouting out your competition by shopping around on Airbnb and Vrbo. Is there a lot of availability? How high are the rates? What about the review scores? If you notice less availability online, that could mean the market can support new entrants. When choosing a market, it’s important to keep local regulations in mind too. Some cities have strict laws around vacation rental ownership and operations, while other markets are less restrictive. 2. Acquire and set up a property Once you’ve settled on a market, now it’s time to find your actual vacation rental property. Depending on the market you’ve chosen, it may be a home, an apartment, a condo, or something else. But how do you actually get access to it? Purchasing the property is one option, but if you don’t have that kind of capital available, you can also lease a property or find investors to help you get started. You could also establish a vacation rental management company that manages properties for owners on a commission basis. With keys in hand, you’ll need to set up the property for guests. If your property is unfurnished, you’ll need to furnish it. If you’re managing a furnished property, you still may need to update the furniture, stock the kitchen with dishes and cookware, and purchase towels and linens. Equipping the property for guests might also mean setting up WiFi, cable, and utilities. 3. Make an operational plan Although it’s good practice to start your operational plan before inking the contract for your property, once you know the specifics of your property, you can finalize that plan. Running a vacation rental business is a complex operational challenge - especially if you’re running it remotely. Some property owners prefer to commission full-service vacation rental property management companies that handle all facets of operations but these firms do not come cheap - after all, running a successful vacation rental business is a lot of work. Whether you hire a VR management company or go it alone - thinking through each step will help you prevent in-stay issues and maximize your efficiency. Your operational plan includes processes for each step of the stay experience, including: Do you need help with full-service management property management services? How will guests book your property? What vacation rental management software will you use? How will guests check-in? Will you have a door code, a lockbox, or an in-person key handoff? How can guests get help during their stay? Who will help with maintenance issues? Do you have round-the-clock support? What do guests need to do upon check-out (taking out the trash, starting the washing machine, etc.)? Who will clean the property between guests? How will they know when guests check-in or out? And where will they do laundry? What is your vendor services strategy? Will you use 3rd party cleaning services or hire a dedicated housekeeper? Will you provide concierge services? How will you handle guest communication and encourage them to book with you again? Will you provide any guest services in stay or is it too much of a hassle? What will your channel mix look like and which listing sites will you focus on? Is Homeaway hot in your area? Airbnb? Maybe you plan to design a website to capture direct business. To be extra sure your operational plan will work, consider hosting a friend or family member for a test stay. 4. List your property online Now that you know how you’ll operate your vacation rental, it’s time to book some guests! Most guests book travel online, so the best way to market your property is through online channels. Popular vacation rental booking sites include Airbnb, Vrbo, Tripadvisor, Booking.com, and Expedia. Depending on where your property is located and who your ideal guests are, you might also find relevant niche channels that target specific traveler segments and geographical areas. In order to set your property up for success online, you’ll want to follow a few best practices: Take professional photos in good lighting, including photos of the bathrooms and exterior views. Set competitive prices, perhaps with the help of a dynamic pricing tool. Write a compelling, informative description. List your property on multiple channels. 5. Welcome your first guest Congratulations, you got your first booking! Now the real work begins. Your first few guests are the most important since they can determine the fate of your online reputation. It’s important to provide a great experience for all guests, but the first guests are responsible for writing your first online reviews. If your first guests have terrible experiences and write negative reviews, you might not get any more bookings from that channel. You’ll probably also need to issue refunds. On the other hand, if your first guests have fantastic experiences, those five-star reviews can help you score more bookings and charge higher rates in the future. 6. Reflect and read your reviews Speaking of reviews, feedback from guests isn’t just about earning that 5-star rating. Your guest reviews contain valuable insight into the guest experience - both the pros and the cons. By reading each review carefully, you can resolve problems and play up highlights that will make each future guest experience even better. For instance, if a review mentions annoying street noise, you can consider adding a “sleep machine” that will play white noise to block out the horns and sirens. Make sure to mention the new addition in your listing descriptions! Or, maybe a guest wrote that they loved the taco restaurant down the street. Consider creating a local guide so all future guests can take advantage of the hidden gems the neighborhood has to offer. 7. Build your brand Adding thoughtful touches like a sleep machine or a neighborhood guide won’t just lead to good reviews, they’ll also help you build guest loyalty. As your vacation rental business grows, you can start to build a brand - whether you put a logo and a name to it or just keep guests coming back to your Airbnb listing. Some vacation rental managers want to shift business away from platforms like Airbnb and Vrbo to save money on commissions, and focusing on repeat business is a great way to do that. In addition to maintaining relationships with your past guests, you can market your property to new guests through a dedicated website, social media profiles, blog posts, and partnerships with local businesses or travel agents. 8. Add to your portfolio When you’ve mastered your first property, you might be ready to expand your empire to include new properties or new markets. Of course, managing one property is plenty of work, so don’t feel any pressure to sign new leases or purchase new assets before you’re ready. But once you are ready, you’ll find that the processes and learnings from your first property often apply to additional properties, so the ramp-up is much easier the second and third time around. Before you know it, you’ll be running your own homesharing empire. Now that we’ve shared the 8 essential steps to launching a vacation rental business, we want to hear from you! Which step are you most excited about? Are you going to start laying out your operational plan? Or maybe you’re already brainstorming branding ideas. Let us know what you think by leaving a comment or sending us a note.
Each year Hotel Tech Report surveys thousands of industry insiders to find the best hotel tech jobs and employers globally. In 2020, the COVID-19 pandemic wreaked havoc on the hotel industry. The World Travel and Tourism Council predicts that 121 million of the 330 million jobs tied to tourism around the world will be lost in 2020. Despite existential challenges, hotels and their vendors have proven resilient in the face of the biggest challenge ever posed to the hospitality industry by working together. But there’s always opportunity in crisis. The pandemic has advanced digitization in the global economy by at least 5 years according to most experts. Hotels that already had adopted technology like contactless check-in and guest messaging software have had a massive advantage since the pandemic broke out and the importance of technology for running a successful hotel business will continue to rise over the coming years meaning that demand for hotel technology talent will grow with it. Here at Hotel Tech Report, we’ve interviewed countless hoteliers about their journeys from being hoteliers into lucrative technology careers like Del Ross, Marco Benvenuti, Sameer Umar, and Kevin Brown. For hoteliers furloughed on the sidelines, there is an unprecedented opportunity to pivot into a technology career leveraging skills and knowledge from hospitality experience. But which hotel tech companies should you apply to? Every year we do the hard work for you and survey thousands of hotel tech professionals to find the best companies to work for in the hospitality industry. We ask respondents to rate their employers from 1-10 on these key variables: Work-life balance Personal development opportunities Gender equality Confidence in company direction Values alignment 2021 Bonus Question: Rate your firm’s COVD-19 crisis response Hotel Tech Report creates this list each year for two reasons: (1) to help industry professionals find the best hospitality tech jobs and (2) to help hotel tech buyers understand that it’s just as important to partner with great organizations as it is to find great software tools and products. Vendor culture is important to every aspect of a vendor relationship: Product: Great workplaces attract the best talent who make the best products Customer Support: Happy client reps give better service and stay around longer developing deeper relationships. Sales: When a sales team has high turnover, innovation gets strangled because there isn’t enough cash coming in the door to invest in innovation. Our 10 Best Places to Work in Hotel Tech list features companies who foster wonderful work environments for employees. In return, those employees deliver incredible products and services to clients. Without further adieu here are 2021’s 10 Best Places to Work in Hotel Tech… 10. Siteminder (TIE) Right before the coronavirus pandemic broke out, industry leader Siteminder reached an incredible milestone earning itself unicorn status. Under the stewardship of CEO Sankar Narayan the firm quickly composed itself when the pandemic broke out and began rolling out initiatives to support both employees and customers like its World Hotel Index sharing real-time data with the industry when historical data just wouldn’t cut it. Siteminder has an internal slack channel called #stayingsocial dedicated strictly to team members having a social communal space in the age of remote work. This is pretty typical for a small startup but much rarer in the world of 700 employee behemoths. The great part about working at a large startup-like Siteminder is that there’s almost limitless upward mobility according to one employee working in operations at the firm, “They allow me opportunities to take on more responsibilities that are even beyond my scope to develop my skills and prep me up for bigger roles. They also give leadership training to enhance to continue developing my capabilities.” If you’re looking for a fast-paced global startup on a world domination path - then you should absolutely be dropping a resume at Siteminder. The best part is that they’ve got offices all around the world so even if you prefer the WFH life your colleagues shouldn’t be too far away no matter where you call home. 10. Atomize (TIE) This is Atomize’s first time making Hotel Tech Report’s annual Best Places to Work list but we doubt it will be their last. In true Swedish fashion Atomize rates amongst the highest on the list for gender equality with a 50% ratio of men to women on its leadership team. Atomize also rates very highly for culture alignment with a score of 97.8%. Perhaps the biggest standout for Atomize was how highly employees rated the firm’s COVID-19 response and support for clients during a crisis. “Everyone from finance to product development has chipped in to try to support clients. We have for instance developed a relief-program for those that are hurting really bad, we have updated the product to amend for the large drop in occupancy for hotels, etc,” one Atomize executive told Hotel Tech Report. Atomize made it through COVID-19 without a single layoff which is a testament to the longevity of the business and its and commitment to team members. During the crisis Atomize stayed calm, launched the 2.0 version of their core RMS product, and even found time to bring the team together for a BBQ this summer during a slow down in transmission rates. 9. Hotel Effectiveness Georgia (the U.S. state not the country) based Hotel Effectiveness is in the business of helping hotel owners more efficiently manage labor but the question is: how well do they manage their own labor? It turns out they do a pretty darned good job at fostering internal culture. Prior to the pandemic labor costs were the biggest focus area for most hotel ownership and management groups - despite the shift in focus Hotel Effectiveness managed to grow through the pandemic all while placing a heavy emphasis on quality of life for employees. Team members cite a high percentage of employees being groomed from junior roles into leadership positions, flexible PTO programs, and strong opportunities for women. PTO is great but Hotel Effectiveness management goes one step further where they encourage team members to completely unplug and not even check email during their vacation. Adding icing to the cake, employees raved about the firm’s response to COVID-19 where it was able to grow without any layoffs needed. One engineer raved about the Company’s COVID-19 response, “Hotel Effectiveness immediately shifted priorities specifically to address the changing needs of our clients. Hotel Effectiveness provided new guidance materials, payment options, and built new features (such as Daily Wellness Check-In) under tight deadlines to meet the new needs of our customers.” 8. EasyWay Big congrats to the first-ever Israeli startup to make this list! If you’ve ever been to Tel Aviv or the Start-up Nation (Israel), perhaps a job interview with EasyWay is the excuse you needed to visit one of the most amazing cities in the world packed with beautiful beaches, vibrant nightlife, and a foodie scene that’s truly in a league of its own. EasyWay is the quintessential startup with a mentality that so long as you hit your KPIs - the rest of your life is totally flexible. An EasyWay executive’s quote to Hotel Tech Report about the last 12-months at the company says it all, “The work around the clock in the COVID-19 time was crazy. We have developed so much stuff, that I almost miss this period. We've learned a lot from that, and staid on our feet! The rest of the team was great and it really gave me confidence in my own abilities. If you're the kind of person who likes to work hard and play hard - you’d be wise to check out EasyWay’s open positions. 7. Asksuite This is Asksuite’s second year making the list and true to their commercial team’s motto “rockets don’t have reverse”, even a pandemic couldn’t slow down this high flying Brazilian startup. Florianopolis may not be a hotel tech hub (yet) but the Asksuite team has access to lessons in language, hospitality and other training to upskill their way into global domination. During the pandemic, leaders have made themselves available for 1:1 meetings to support all colleagues and perhaps it’s this close communication that leads Asksuite employees to rate 98% confidence in the future success of the firm. Asksuite employees frequently cite an onboarding process that makes all team members feel like a part of the family in short order. 6. RoomRaccoon Despite the pandemic RoomRaccoon doubled the firm’s headcount in 2020 and achieved a major milestone in reaching 1,000 clients. Employees frequently cite similar aspects of the culture as differentiators like their annual international week at the Netherlands headquarters and an inclusive onboarding program. One employee within the marketing department told Hotel Tech Report, “This year RoomRaccoon decided to start hiring more new colleagues against the market trend of furlough and letting people go. To smoothen the onboarding process of our new hires we've created an E-learning program and two intensive onboarding weeks. So far we've onboarded 15 new hires since July 2020 that immediately are getting results. Something I'm really proud of!” If you’re looking for an ambitious organization with a strong remote culture and complementary annual trips to the Netherlands - don’t hesitate and check out open listings at RoomRaccoon. 5. Alliants The Alliants story is the cure to the common venture funded business gone wrong story. Alliants built the business developing custom software for ultra luxury hotel brands like Four Season and Jumeirah before ever dipping their toes into the SaaS world. That means they’ve got killer products, an eye for design and engineering to back it up. Starting in a consultative role for luxury brands has afforded Alliants a luxury not many early stage SaaS products have - cash flow. How would this impact you when you apply for a role there? Alliants employees are given a $5,000 stipend to invest in their own education and training. Whether it’s a paid marketing course or intro to Ruby on Rails - at Alliants you will be able to create your own journey and take control of your destiny. Have you ever had a boss block your calendar so people can’t book meetings with you? Well, Alliants employees have. During winter months with less daylight, CEO Tristan Gadsby blocked the entire team’s calendars from 11:30am - 1:30pm to encourage team members to get outside, walk or simply catch some rays. If that doesn’t sell you I don’t know what will. 4. ALICE This ain’t ALICE’s first rodeo, well it’s their fourth if we want to be precise about it. ALICE has made Hotel Tech Report’s Best Places to Work list 4 years in a row (2018, 2019, 2020, 2021). ALICE is an incredible place to work for former hoteliers because employees truly act as a strategic extension of their partner properties. During the pandemic, ALICE quickly pivoted to rollout closure checklists and other free assets to help partners quickly reconfigure their operations for the new normal. “The most memorable achievement while working at ALICE this past year was being able to provide support for our employees during the pandemic. The pandemic-related fatigue and anxiety impacted everyone and in different ways. We were able to provide support to our employees through group therapy sessions, health and wellness initiatives, increased one-on-one check-ins regarding fatigue, increased opportunities for learning and connection with one another virtually. I am so proud of how the leadership at ALICE has led us through the most difficult time in our industry's history, and with such care for both our customers, our industry as a whole, and our employees,” says one ALICE team member in an HR role. Just as important as supporting clients through COVID-19 is supporting colleagues. ALICE team members were constantly comforted that management understood the stress and challenges they were facing during this historic yet tragic year, encouraging an environment of transparency and honesty about how to cope with natural distractions from work in times of stress. 3. hotelkit Austria-based hotelkit is another repeat visitor on this list moving up from 4th to 3rd place. Founded in 2012 by hotelier Marius Donhauser, hotelkit is a majority female-run business that’s growing rapidly but responsibly throughout Europe. hotelkit’s team motto is “one team one dream” and while the team had to work remotely for a good portion of the year, colleagues are hopeful that 2021 will bring back the annual hotelkit Christmas party famous for great eats and poker. Under Marius’ leadership, hotelkit has fostered a culture that feels like family so it’s no wonder that employees rate the culture so highly across every single vector. 2. Cloudbeds Cloudbeds may be the fastest-growing hotel tech company right now so while their headquarters are in sunny San Diego the Company has got Silicon Valley energy pumping through its veins. Not to mention, Cloudbeds is extremely global with local managers in 40 countries. On March 11th (yes that’s right when COVID-19 took the world by storm) Cloudbeds announced the closing of an $80M funding round. Cloudbeds employees tend to share two main things in common: (1) they are extremely performance-driven and (2) they LOVE to travel. One Cloudbeds employee within the operations department told Hotel Tech Report, “I managed to get promoted on my 1 anniversary day at Cloudbeds, I was so happy and everyone was so attentive to me during this process. Cloudbeds is an amazing company, full of amazing individuals, it's so nice to see the owners in our calls and engaged with us all at all times. I used to think I had worked at good companies, till I met Cloudbeds. This is where I want to stay and grow. It will be hard for any other company to take me from here.” Cloudbeds has TONS of openings so make sure to browse their career page if you’re in the market. 1. Mews This is Mews’ 3rd year making the list ranking #2 in 2019 and #3 in 2020 - but this is their first year topping the list which is a testament to the strong culture at the firm. Like most fast-growing companies, the pandemic wreaked havoc on projections and business plans for Mews leading to some difficult decisions needing to be made. Mews not only came through what was maybe the darkest moment in the history of the hotel industry but came out stronger than ever before. Mews leadership set a strong course for the business cutting expenses, reorganizing the team, rebranding, focusing on remote deployments, and even making an acquisition. Quite a busy year - even if things had been normal. Mews management has created one of those infectious startup cultures that can almost feel cult-like at times often intoxicating entire trade show floors (pre-COVID). It’s not often that employees at an aggressive high-performance tier 1 venture-backed business get to see their founder dancing through a town hall (affectionately named Mews Con) in a silly costume. Mews pivoted from hyper-growth mode into a sharp focus on profitability right-sizing the business and is poised to come out of the pandemic far stronger than it went in. Lots of open roles to check out and we’re sure that list will continue to grow over the coming months.
Each year along with individual awards for the top-rated hotel software in each category, Hotel Tech Report recognizes the Top 10 most customer-centric global companies in the annual People's Choice Awards. The People's Choice Awards serve to honor and recognize companies who have balanced strong growth with a relentless focus on customer-centricity. The HotelTechAwards platform (by Hotel Tech Report) leverages real customer data to determine best of breed products and companies that help hoteliers grow their bottom lines. “The People’s Choice Award goes to a single company across all categories who demonstrates the strongest customer relationships during the HotelTechAwards. Cloudbeds had more than 550 hotelier customers come out to share overwhelmingly positive feedback about Cloudbeds products in the midst of a global pandemic. To have that kind of support from clients during the most challenging market in hotel history says all you need to know about Cloudbeds’ commitment to their partner properties,” says Hotel Tech Report CEO Jordan Hollander. Here’s the Official 2021 People’s Choice List: Cloudbeds SiteMinder RoomRaccoon Bookassist OTA Insight ALICE IDeaS Avvio Hoteltime hotelkit The key factors used to determine the annual People’s Choice Award include total verified customer reviews, geographic reach of reviews, and overall review sentiment and ratings. The best companies know that the most effective way to communicate their value proposition is to empower and amplify the voices of their happy customers. The People’s Choice Award recognizes companies whose customers really value the relationship and partnership. “Twenty years ago we lived in a world where hoteliers just used one of the three or four technology systems out there and typically just ended up using whatever system they had heard of before. Today there are thousands of SaaS choices in the market and dozens of great options available for most use cases but the market is moving so quickly that it’s hard for hoteliers to identify and keep track of the best products and companies. This award honors the companies whose hotel customers are the most vocal advocates of their products to make that process easy,” says Hollander. About the 2021 People's Choice Award The People's Choice Awards serve to honor and recognize companies who have balanced strong growth with a relentless focus on customer-centricity. Early on as a startup, it’s easier for companies to maintain strong customer relationships with a limited customer base. But as a company grows its install base and scales globally, maintaining high customer satisfaction becomes increasingly more challenging. Each year along with individual awards for the top-rated product in each category, Hotel Tech Report recognizes the top 10 most customer-centric global companies in the annual People's Choice Awards acknowledging the achievements of top innovators across all categories who embody the values, transparency, and customer-centricity that lie at the core of truly great companies. View Ranking Methodology>>