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Optimand Conversion - Tailored Rates
4.9 (22 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Optimand Conversion - Tailored Rates
Unranked in Direct Booking Tools
Immediately boost your conversion rate and protect your brand
97% recommended by 43 hotels
What is Optimand?
Founded in 2017 | Headquarters in London (United Kingdom) | 7 employees
Optimand Conversion - Tailored Rates is a specialized revenue management system designed for luxury hotels. This platform allows hoteliers to activate targeted and secret rates on their websites, harnessing advanced algorithms to offer personalized and opaque rates exclusively to their desired audience. By using geolocation and predetermined search criteria, Optimand enables users to maintain price parity with Online Travel Agencies (OTAs) while bypassing undifferentiated discount offers. This tool can automatically match or better a rate offered by a partner, thereby increasing direct bookings by creating fully opaque rates. Utilizing this system can result in a notable rise in conversion rates, significantly reducing dependency on OTAs and improving overall revenue.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Optimand products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Optimand Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Optimand Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Optimand
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Optimand's Provided Description:
"Optimand is the leading Web Analytics platform for luxury hotels in Europe. Simply activate targeted and secret rates on your hotel website. Optimand algorithms are able to automatically apply personalized and opaque rates only to your target audience so that you can increase conversion, safely cut dependency from OTAs, and avoid undifferentiated discount offerings. You can easily create fully opaque rates based on geolocation and predetermined search criteria. The rates remain opaque allowing you to keep price parity with the OTAs, and if any of your partners are undercutting your rate, you can instruct Optimand to automatically match it or offer a better deal on your website. The use of this feature has been instrumental in driving greater conversion with our partners seeing a 27% increase in direct bookings as a result."
FAQs
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Q2 '26 Direct Booking Tools Survey Insights
Is Optimand a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 11
Small
93%
(64)
Smart Host GmbH is the top alternative to Optimand among small hotels on HotelTechReport. Reviewers point to its offer manager and campaign workflow, especially the forecasting function, LY view, and quick response times when teams need to turn offers and guest messages around fast.
#1
of 11
Mid-sized
95%
(186)
The Hotels Network is the top alternative to Optimand among mid-sized hotels on HotelTechReport. Reviewers point to its BenchDirect, especially the direct-channel benchmarking, rate parity checks, and clear dashboards used to spot discrepancies and track conversions.
#1
of 7
Large
95%
(80)
The Hotels Network is the top alternative to Optimand among large hotels on HotelTechReport. Reviewers point to personalized messaging, price comparison pop-ups and widgets, plus BenchDirect for seeing how direct channel performance stacks up in real time.
Small
93%
(64)
#1
of 11
Smart Host GmbH is the top alternative to Optimand among small hotels on HotelTechReport. Reviewers point to its offer manager and campaign workflow, especially the forecasting function, LY view, and quick response times when teams need to turn offers and guest messages around fast.
Mid-sized
95%
(186)
#1
of 11
The Hotels Network is the top alternative to Optimand among mid-sized hotels on HotelTechReport. Reviewers point to its BenchDirect, especially the direct-channel benchmarking, rate parity checks, and clear dashboards used to spot discrepancies and track conversions.
Large
95%
(80)
#1
of 7
The Hotels Network is the top alternative to Optimand among large hotels on HotelTechReport. Reviewers point to personalized messaging, price comparison pop-ups and widgets, plus BenchDirect for seeing how direct channel performance stacks up in real time.
Rank
Hotel type
Popular alternatives
#1
of 12
Luxury Hotels
95%
(189)
The Hotels Network is the top alternative to Optimand among luxury hotels on HotelTechReport. Hoteliers point to personalized messaging, smart segmentation, and BenchDirect for tracking direct-channel performance in one place.
#1
of 12
Bed & Breakfast & Inns
96%
(108)
The Hotels Network is the top alternative to Optimand among Bed-and-Breakfast properties on HotelTechReport. Reviewers point to its pop-up messages and personalization based on the website visitor’s persona, plus targeted special campaigns they can prepare in advance and schedule.
#1
of 12
Boutique Hotels
95%
(189)
The Hotels Network is the top alternative to Optimand among boutique hotels on HotelTechReport. Reviewers point to its price comparison widgets, which show guests direct rates against OTAs and help them decide without leaving the booking journey.
Luxury Hotels
95%
(189)
#1
of 12
The Hotels Network is the top alternative to Optimand among luxury hotels on HotelTechReport. Hoteliers point to personalized messaging, smart segmentation, and BenchDirect for tracking direct-channel performance in one place.
Bed & Breakfast & Inns
96%
(108)
#1
of 12
The Hotels Network is the top alternative to Optimand among Bed-and-Breakfast properties on HotelTechReport. Reviewers point to its pop-up messages and personalization based on the website visitor’s persona, plus targeted special campaigns they can prepare in advance and schedule.
Boutique Hotels
95%
(189)
#1
of 12
The Hotels Network is the top alternative to Optimand among boutique hotels on HotelTechReport. Reviewers point to its price comparison widgets, which show guests direct rates against OTAs and help them decide without leaving the booking journey.
Rank
Country
Popular alternatives
#1
of 2
Spain
91%
(26)
The Hotels Network is the top alternative to Optimand among small hotels on HotelTechReport. Reviewers point to the personalized support and tailored solutions, plus tools like the preview mode and translator mode that help them shape website messages before they go live.
#1
of 6
United Kingdom
98%
(28)
The Hotels Network is the top alternative to Optimand among small hotels on HotelTechReport. Reviewers point to the support team, plus targeting tools and clear website performance insights that help hotels push direct bookings.
#1
of 6
Italy
100%
(9)
Blastness is the top alternative to Optimand among hospitality businesses on HotelTechReport. Reviewers point to the Blastness staff, who are “always available, prepared and effective” when hotels need help with new technologies and ongoing support.
Spain
91%
(26)
#1
of 2
The Hotels Network is the top alternative to Optimand among small hotels on HotelTechReport. Reviewers point to the personalized support and tailored solutions, plus tools like the preview mode and translator mode that help them shape website messages before they go live.
United Kingdom
98%
(28)
#1
of 6
The Hotels Network is the top alternative to Optimand among small hotels on HotelTechReport. Reviewers point to the support team, plus targeting tools and clear website performance insights that help hotels push direct bookings.
Italy
100%
(9)
#1
of 6
Blastness is the top alternative to Optimand among hospitality businesses on HotelTechReport. Reviewers point to the Blastness staff, who are “always available, prepared and effective” when hotels need help with new technologies and ongoing support.
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Optimand Reviews Summary
Ease of Use
4.8/5
Customer Support
5.0/5
ROI
4.9/5
Implementation
5.0/5
Recommended by
Achievements
This vendor's trending score is rising, Optimand Conversion - Tailored Rates is the #15 most trending product in the Direct Booking Tools category (out of 56) and the #698 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreOptimand’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Optimand Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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No matching results
Compare Optimand to Top Alternatives
Developed for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.
Smart communication for hoteliers and guests. Simple. Automated. Profitable.
Want to find out if Optimand is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Hotelier Rating
Looking for specific info?
10
An effective solution to boost our online sales
Head of Digital Marketing from 25-49 room Bed & Breakfast & Inn in Luces (Spain)
Verified
4 months ago
We greatly appreciate how intuitive and functional the tool is, as it simplifies the team's daily work without requiring complex processes. It's clearly geared towards the hotel industry and allows us to analyze user behavior on our website to optimize the booking experience and improve the performance of every traffic source.
Spain
Spain
Head of Digital Marketing
Small Hotel
10
Optimand: Transforming Revenue Strategies
Revenue Manager from 200 to 499 room Bed & Breakfast & Inn in Maracalagonis (Italy)
Verified
16 months ago
Optimand's intuitive interface allows for effortless navigation through its extensive modules and analytics tools. The platform has notably shortened the time required to gather crucial data for strategic decision-making. Today, Optimand is an essential resource for crafting both immediate and long-term revenue strategies for our property....
Italy
Italy
Revenue Manager
Large Hotel
10
Optimand: A Game-Changer in Hotel Revenue Management
GM from 25-49 room Branded Hotel in Santa Clara (United States)
Verified
16 months ago
Optimand helps us to increase direct bookings and the adr of the website reservations. Optimand's rate shopper feature offers in-depth analyses of room types to Additionally, Optimand's rate shopper feature offers in-depth analyses of room types, allowing hoteliers to monitor competitor pricing strategies and real-time demand effectively.
United States
United States
GM
Small Hotel
10
Best hotel support
Head of Revenue from 100 to 199 room Boutique in London (United Kingdom)
Verified
16 months ago
Very user friendly, all at one glance and few clicks.Excellent hotel support, super efficient, reactive and proactive at the same time. It's just like Optimand is tailored for RMs.Can't live without!
United Kingdom
United Kingdom
Head of Revenue
Large Hotel
10
Great tool to analyze data, compare rates, and increase direct booking conversion.
Revenue Manager from 10 to 24 room Branded Hotel in London (United Kingdom)
Verified
16 months ago
• Reporting and data analytics are made very easy with their BI, I am not using excel anymore.
• The direct booking tool worked great in synergy with our marketing strategy.
• The rate shopper is easy to use, with some innovative graphics.
• The only tool I have used which provide website data relevant to revenue management.
• The suppo...
United Kingdom
United Kingdom
Revenue Manager
Small Hotel
10
We can anticipate the future and improve our direct sales
Director de Marketing from 25-49 room Bed & Breakfast & Inn in Benimantell (Spain)
Verified
16 months ago
The possibility of seeing future demand and making decisions in advance. In addition, the segmentation of the week that it offers allows us to export data to carry out campaigns on other channels.
Spain
Spain
Director de Marketing
Small Hotel
10
Extremely satisfied
GM from 25-49 room Boutique in Rome (Italy)
Verified
16 months ago
We are extremely satisfied with the services offered by Optimand. Thanks to their innovative technological solutions, we have improved the management of our property, optimizing reservations and daily operations. The team is always available, professional and attentive to our needs. A reliable partner for any hotel that wants to grow and im...
Italy
Italy
GM
Small Hotel
10
Top tool
Revenue Manager from 75-99 room Bed & Breakfast & Inn in Vico Equense (Italy)
Verified
16 months ago
Very important software for setting the correct commercial strategies and for monitoring market trends and booking flows. The ability to activate tailor-made tariffs is fantastic.
Italy
Italy
Revenue Manager
Mid-Sized Hotel
10
I appreciate the data accessible through this tool.
Mr from 50-74 room Luxury Hotel in Roma (Italy)
Verified
16 months ago
Optimand is user-friendly and facilitates seamless navigation across its various modules and analytics. It has significantly reduced the time required for data collection before making strategic decisions. The forward-looking data collected by Optimand has proven instrumental in shaping my strategic approach.
It offers us the ability to ex...
Italy
Italy
Mr
Mid-Sized Hotel
10
The best solution for Marketing e Revenue Manager ever!!
Co-founder Revive Hotels from 500+ room in
Verified
16 months ago
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Expert Q&A and Partner Recommendations
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Optimand hasn’t been recommended by any experts or partners yet
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Support
Unverified
Optimand has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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