Growth for your Hotel's Direct Channel
Operations
![]()
![]()
Popular in Operations
POPULAR SEARCHES
Best Property Management Systems of 2026
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2026
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2026
Tools to manage your hotel's accounting, budgeting and financial planning.
FEATURED APPS
Revenue Management
![]()
![]()
Popular in Revenue Management
POPULAR SEARCHES
Best Revenue Management Systems of 2026
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2026
Hotel distribution software that syncs rates, availability and inventory across 3rd party channels
Best Business Intelligence of 2026
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
FEATURED APPS
Marketing
![]()
![]()
Popular in Marketing
POPULAR SEARCHES
Best Hotel CRM & Email Marketing of 2026
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2026
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2026
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
FEATURED APPS
Guest Experience
![]()
![]()
Popular in Guest Experience
POPULAR SEARCHES
Best Hotel Guest Apps of 2026
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2026
Empower guests with easy online check-in, digital authorizations, and seamless upsells.
Best Guest Messaging Software of 2026
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
FEATURED APPS
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Optimand Conversion - Tailored Rates
4.9 (22 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Optimand Conversion - Tailored Rates
Unranked in Direct Booking Tools
Immediately boost your conversion rate and protect your brand
97% recommended by 43 hotels
What is Optimand?
Founded in 2017 | Headquarters in London (United Kingdom) | 7 employees
Optimand Conversion - Tailored Rates is a specialized revenue management system designed for luxury hotels. This platform allows hoteliers to activate targeted and secret rates on their websites, harnessing advanced algorithms to offer personalized and opaque rates exclusively to their desired audience. By using geolocation and predetermined search criteria, Optimand enables users to maintain price parity with Online Travel Agencies (OTAs) while bypassing undifferentiated discount offers. This tool can automatically match or better a rate offered by a partner, thereby increasing direct bookings by creating fully opaque rates. Utilizing this system can result in a notable rise in conversion rates, significantly reducing dependency on OTAs and improving overall revenue.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Optimand products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Optimand Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Optimand Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Optimand
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Optimand's Provided Description:
"Optimand is the leading Web Analytics platform for luxury hotels in Europe. Simply activate targeted and secret rates on your hotel website. Optimand algorithms are able to automatically apply personalized and opaque rates only to your target audience so that you can increase conversion, safely cut dependency from OTAs, and avoid undifferentiated discount offerings. You can easily create fully opaque rates based on geolocation and predetermined search criteria. The rates remain opaque allowing you to keep price parity with the OTAs, and if any of your partners are undercutting your rate, you can instruct Optimand to automatically match it or offer a better deal on your website. The use of this feature has been instrumental in driving greater conversion with our partners seeing a 27% increase in direct bookings as a result."
FAQs
Capabilities
Optimand doesn’t have any benefits or use cases available
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Optimand Reviews Summary
Ease of Use
4.8/5
Customer Support
5.0/5
ROI
4.9/5
Implementation
5.0/5
Recommended by
Achievements
This vendor's trending score is rising, Optimand Conversion - Tailored Rates is the #13 most trending product in the Direct Booking Tools category (out of 56) and the #718 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreOptimand’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Optimand Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
No matching results
Compare Optimand to Top Alternatives
Developed for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.
Smart communication for hoteliers and guests. Simple. Automated. Profitable.
Want to find out if Optimand is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Hotelier Rating
Looking for specific info?
10
An effective solution to boost our online sales
Head of Digital Marketing from 25-49 room Bed & Breakfast & Inn in Luces (Spain)
Verified
3 months ago
We greatly appreciate how intuitive and functional the tool is, as it simplifies the team's daily work without requiring complex processes. It's clearly geared towards the hotel industry and allows us to analyze user behavior on our website to optimize the booking experience and improve the performance of every traffic source.
Spain
Spain
Head of Digital Marketing
Small Hotel
10
Optimand: Transforming Revenue Strategies
Revenue Manager from 200 to 499 room Bed & Breakfast & Inn in Maracalagonis (Italy)
Verified
15 months ago
Optimand's intuitive interface allows for effortless navigation through its extensive modules and analytics tools. The platform has notably shortened the time required to gather crucial data for strategic decision-making. Today, Optimand is an essential resource for crafting both immediate and long-term revenue strategies for our property....
Italy
Italy
Revenue Manager
Large Hotel
10
Optimand: A Game-Changer in Hotel Revenue Management
GM from 25-49 room Branded Hotel in Santa Clara (United States)
Verified
15 months ago
Optimand helps us to increase direct bookings and the adr of the website reservations. Optimand's rate shopper feature offers in-depth analyses of room types to Additionally, Optimand's rate shopper feature offers in-depth analyses of room types, allowing hoteliers to monitor competitor pricing strategies and real-time demand effectively.
United States
United States
GM
Small Hotel
10
Best hotel support
Head of Revenue from 100 to 199 room Boutique in London (United Kingdom)
Verified
15 months ago
Very user friendly, all at one glance and few clicks.Excellent hotel support, super efficient, reactive and proactive at the same time. It's just like Optimand is tailored for RMs.Can't live without!
United Kingdom
United Kingdom
Head of Revenue
Large Hotel
10
Great tool to analyze data, compare rates, and increase direct booking conversion.
Revenue Manager from 10 to 24 room Branded Hotel in London (United Kingdom)
Verified
15 months ago
• Reporting and data analytics are made very easy with their BI, I am not using excel anymore.
• The direct booking tool worked great in synergy with our marketing strategy.
• The rate shopper is easy to use, with some innovative graphics.
• The only tool I have used which provide website data relevant to revenue management.
• The suppo...
United Kingdom
United Kingdom
Revenue Manager
Small Hotel
10
We can anticipate the future and improve our direct sales
Director de Marketing from 25-49 room Bed & Breakfast & Inn in Benimantell (Spain)
Verified
15 months ago
The possibility of seeing future demand and making decisions in advance. In addition, the segmentation of the week that it offers allows us to export data to carry out campaigns on other channels.
Spain
Spain
Director de Marketing
Small Hotel
10
Extremely satisfied
GM from 25-49 room Boutique in Rome (Italy)
Verified
15 months ago
We are extremely satisfied with the services offered by Optimand. Thanks to their innovative technological solutions, we have improved the management of our property, optimizing reservations and daily operations. The team is always available, professional and attentive to our needs. A reliable partner for any hotel that wants to grow and im...
Italy
Italy
GM
Small Hotel
10
Top tool
Revenue Manager from 75-99 room Bed & Breakfast & Inn in Vico Equense (Italy)
Verified
15 months ago
Very important software for setting the correct commercial strategies and for monitoring market trends and booking flows. The ability to activate tailor-made tariffs is fantastic.
Italy
Italy
Revenue Manager
Mid-Sized Hotel
10
I appreciate the data accessible through this tool.
Mr from 50-74 room Luxury Hotel in Roma (Italy)
Verified
15 months ago
Optimand is user-friendly and facilitates seamless navigation across its various modules and analytics. It has significantly reduced the time required for data collection before making strategic decisions. The forward-looking data collected by Optimand has proven instrumental in shaping my strategic approach.
It offers us the ability to ex...
Italy
Italy
Mr
Mid-Sized Hotel
10
The best solution for Marketing e Revenue Manager ever!!
Co-founder Revive Hotels from 500+ room in
Verified
15 months ago
- 1
- 2
- 3
Expert Q&A and Partner Recommendations
Submit Recommendation
Optimand hasn’t been recommended by any experts or partners yet
Learn more about expert recommendationsOptimand Integrations
Find Great Pairing Apps
No matching results
No matching results
| Company | Functionality | |
|---|---|---|
Mews
93% recommended by 777 hotels |
Property Management Systems
|
|
Oracle Hospitality
92% recommended by 615 hotels |
Property Management Systems
|
|
IDeaS
92% recommended by 594 hotels |
Revenue Management Systems
|
|
Stayntouch
94% recommended by 241 hotels |
Property Management Systems
|
|
This integration hasn’t been verified by Blastness yet.
Blastness
98% recommended by 149 hotels |
Hotel Reservations Software
+10 more |
|
Planet
79% recommended by 106 hotels |
Property Management Systems
|
|
This integration hasn’t been verified by Infor yet.
Infor
80% recommended by 82 hotels |
|
|
Simple Booking
97% recommended by 33 hotels |
Channel Managers
|
|
This integration hasn’t been verified by Xn protel Systems yet.
Xn protel Systems
0% recommended by 0 hotels |
|
Support
Unverified
Optimand has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
Still gathering info?
Schedule a free 30-minute product demo consultation
Schedule free demo
Verified
0 seconds ago
Products Reviewed
What do you like most?
What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
Download the Free Guide
Your guide was sent!
Your guide was successfully sent to .
Get personalized product recommendations
Product recommendations advisor
