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Smart Host Offers
4.6 (143 REVIEWS)
HT Score
91 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Nastaran, Dominik, Tobias + 33 more experts recommend Smart Host GmbH
Read Recommendations
Smart Host Offers
Ranked 3 (out of 56) in Direct Booking Tools
Smart communication for hoteliers and guests. Simple. Automated. Profitable.
92% recommended by 225 hotels
All Suite Resorts, Andreus Resorts, Schlosshotel & 222 others
Bell - AI powered product analyst
I analyzed all of Smart Host GmbH’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
SmartHost stands out as a comprehensive direct booking tool in the hotel industry, praised for its stable performance and effective guest communication features. It enhances hotel efficiency by automating offer requests and simplifying guest interactions, directly impacting revenue through better guest experiences. However, it faces challenges with integrating payment solutions and could benefit from improved customization and AI automation, highlighting both strengths and potential growth areas.
All Suite Resorts, Andreus Resorts, Schlosshotel & 222 others
Read their reviewsWhat Types of Hotels Smart Host GmbH is Popular For
Size
7 | X-Small (1-9 room)
105 | Small (10-49 room)
93 | Mid-Sized (50-99 room)
33 | Large (100-499 room)
2 | X-Large (500+ room)
Country
108 | Austria
62 | Germany
37 | Italy
29 | Switzerland
1 | United States
1 | Greece
1 | United Arab Emirates
Type
97 | Boutique Hotels
77 | Bed & Breakfast & Inns
75 | Luxury Hotels
70 | Resorts
49 | Airport/Conference Hotels
47 | Branded Hotels
43 | Limited Service & Budget Hotels
39 | City Center Hotels
18 | Extended Stay & Serviced Apartments
9 | Vacation Rentals & Villas
8 | Hostels
2 | Casinos
2 | RV Parks & Campgrounds
1 | Motels
Region
237 | Europe
1 | North America
1 | Middle East
Category
229 | Hotel CRM & Email Marketing
152 | Guest Messaging Software
143 | Direct Booking Tools
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What is Smart Host GmbH?
Founded in 2017 | Headquarters in Berlin (Germany) | 23 employees
Smart Host Offers is a marketing automation platform tailored for hoteliers. It excels in creating personalized and visually appealing newsletters, integrating seamlessly with Property Management Systems (PMS), and offering a range of versatile marketing tools. These features significantly boost guest engagement and booking conversions.
Key functionalities include targeted newsletter campaigns, an intuitive design interface, and effective pre- and post-stay communications. Additionally, the platform streamlines operations by bundling all information in one place, allowing for quick responses to booking requests and guest inquiries, ensuring hoteliers always maintain an organized and efficient workflow.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Smart Host GmbH products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Smart Host GmbH Reviews Analyzed: 5
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Smart Host GmbH Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Smart Host GmbH
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Smart Host GmbH's Provided Description:
"With the Smart Host offer manager, you can answer booking requests from your guests in an optimized way and in no time at all. By bundling all information in one place and responding directly to concerns and requests from there, you always maintain an overview. Smart communication for hoteliers and guests. Simple. Automated. Profitable."
FAQs
Capabilities
Smart Host GmbH doesn’t have any benefits or use cases available
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Smart Host GmbH Reviews Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.3/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Smart Host Offers is the #2 most trending product in the Direct Booking Tools category (out of 56) and the #70 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSmart Host GmbH has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Smart Host GmbH Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Smart Host GmbH Case Studies
Driving Engagement and Repeat Bookings
Bad Waltersdorf (Austria)
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
WendischRietz (Germany)
How Hotel Oderberger Perfected Guest Communication with Smart Host
Berlin (Germany)
How Hotel Post Ischgl restructured its guest communication with Smart Host
Ischgl (Austria)
Finally: easy guest communication
Westerstede (Germany)
More customer satisfaction in less time? Utopia?
Ratsch an der Weinstrasse (Austria)
No more unattractive newsletters from the PMS!
Sarnen (Switzerland)
Using Guest Data Correctly Through Automated Segmentation
Laces (Italy)
Easy handling & personal collaboration!
Titisee-Neustadt (Germany)
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
Casteldarne (Italy)
References
"We have been working with Smart Host for some time now and are extremely happy that we chose the system. This was the best decision. Our newsletters all look top "styled" and do little work. It simplifies a lot. The filtering works fantastic and is super useful for many other things as well. We would recommend it to anyone."
Carina
Natur- & Biohotel Bergzeit
"We use Smart Host for newsletter distribution, which we control according to target groups. Super simple! So the guest gets the information he is interested in."
Anna Scheriau
Hotel St. Oswald
"The planning of the newsletters is really very well organized and a very big help for us. In general, we find that SmartHost approaches their customers and takes care of them very well."
Familie Hofer
Wiesenhof Garden Resort
"We started with the campaign module years ago. It is so clear and simple that an extension to the offer manager was only logical. I would especially like to emphasize the extremely nice AND competent team around Julian Leitner. I can only recommend Smart Host across the board."
Andrea Kogler
Owner @
Hotel Kogler
"This is exactly how a newsletter program should be! Super easy to use - clear & logical. The selection is suggested by an algorithm and works flawlessly, so Smart Host relieves us of the most difficult part of sending newsletters. The interface to our hotel program allows transparency and the success is easily measurable. In addition, the customer service is very helpful! All questions and concerns are quickly addressed. In short - our expectations were exceeded!"
Alise P.
Hotel Post Ischgl
"Smart Host has really grown on us. This tool enables us to make our day-to-day work much easier with the offer manager. Newsletters alone were old fashioned, now it's the Smart Host campaigns that help us pick up the guest where their interest lies and give us an overview of what success the campaign is having in the first place."
Tanja Weirather
Inhaber @
Panorama Hotel Talhof
"For our hotel, Smart Host is an optimal relief for our employees in terms of correspondence with guests. In addition, a super contemporary sales tool for newsletter planning and design."
Gerhard Huber
Inhaber @
Concordia Wellnesshotel & Spa
"The arrival mailing is very good, because the guests can easily announce their wishes. For every change, the team is with the utmost care and fast implementation on my side. The review page is also top. If someone was not so happy, we can react immediately and the guest does not post it immediately on all online platforms. In times of Holiday Check and Co. a great advantage! I can only recommend the system."
Michaela Muster
Inhaberin @
Ratscher Landhaus - Hotel Sudsteiermark
"The newsletter planning is really a great tool with which you can advertise at the right time for the right period. You can send a lot of newsletters without being a annoyance, because the filtering works great and there is never a risk that guests get something twice or worse get a newsletter with a better price than the one they already have."
Mara Theiner
Manager @
Hotel Weisses Kreuz
"I have rarely experienced such friendly and competent support. Easy and understandable handling of the product. Everything is set up in such a way that you can use it without a lot of prior knowledge. You can send targeted newsletters and we have received an enormous increase in additional sales by sending pre-stay mails and learn a lot about our guests in advance, e.g. why the guest books with us. For us, this means that we can also provide the guest with specific information about his or her interests in advance."
Anja Herkenrath
Marketing Manager @
Torfhaus HARZRESORT
Featured Customers
More Products by Smart Host GmbH
Hotelier Rating
Looking for specific info?
10
Top
General Manager from 25-49 room Boutique in Gerolstein (Germany)
Verified
2 months ago
The quoting tool offers various campaign management options with forecasting function and LY view, fast response times, top support, quick implementation of requests, and continuous improvements throughout the collaboration.
Germany
Germany
General Manager
Small Hotel
9
Highly recommended
Hotel manager from 75-99 room Boutique in Oberammergau (Germany)
Verified
2 months ago
Simple, understandable and flexible campaign management, clear and very appealing design, great and friendly advice and support on the phone.
Germany
Germany
Hotel manager
Mid-Sized Hotel
10
Cool tool that can do a lot.
Hotelier from 75-99 room Boutique in St. Moritz (Switzerland)
Verified
2 months ago
We chose Smarthost as a communication tool and for marketing purposes, and so far we are very satisfied with the basic features. Now we need to make optimal use of the software's additional features and advanced capabilities. It has made our work easier and our guests more professional in their communication.
Switzerland
Switzerland
Hotelier
Mid-Sized Hotel
10
Great product and excellent customer service.
Director assistant from 50-74 room Boutique in Vienna (Austria)
Verified
2 months ago
We've been using Smart Host for a few months now and are absolutely thrilled with the product! But even more importantly, the customer service is their top priority! The team is helpful, incredibly friendly, and fast.
Austria
Austria
Director assistant
Mid-Sized Hotel
9
Great partner
Externer Berater from 25-49 room in Hofstetten (Germany)
Verified
2 months ago
Excellent support. Fast and informative. Everything requested is always handled correctly. The team stays on top of things and keeps users informed about new features and updates.
Germany
Germany
Externer Berater
Small Hotel
9
Innovative newsletter tool.
Direktionsassistent from 25-49 room Boutique in Maranza (Italy)
Verified
5 months ago
The ease of use, versatility and excellent customer service make this newsletter tool a first-class choice for effective and professional marketing!
Italy
Italy
Direktionsassistent
Small Hotel
10
Non-stop innovations and training
Managing Director from 10 to 24 room Bed & Breakfast & Inn in Lech (Austria)
Verified
5 months ago
We can no longer keep up with all the innovations and additional tools that can be used. And the good thing - if you know a building block, you can find your way around anywhere in no time. And the ongoing training opportunities are really great, an appointment always fits!!!
Austria
Austria
Managing Director
Small Hotel
10
Great system
CEO from 50-74 room Boutique in Ehingen (Germany)
Verified
6 months ago
The support team is extremely fast and reliable. Furthermore, the software runs stably and completely without problems. Overall, a clear recommendation! THANK YOU
Germany
Germany
CEO
Mid-Sized Hotel
10
Very intuitive CRM and a great AI-driven campaign marketing tool
Direction assistant from 75-99 room Boutique in Bad Griesbach im Rottal (Germany)
Verified
6 months ago
Perfect tool to increase the quality of your offers, your offer conversions such as your direct bookings. The CRM is one of the best in the market right now, very detailed insights to all of your guests. Automatic categorization, which forms the basis for targeted email marketing. The campaigns / newsletter are a very nice tool for your ema...
Germany
Germany
Direction assistant
Mid-Sized Hotel
10
Easy-to-use communication and booking tool with excellent support
Rezeptionsleitung from 50-74 room Bed & Breakfast & Inn in Juist (Germany)
Verified
7 months ago
The program was easy to learn and offers a simple way to send offers and stay in touch with guests. The automated offer request feature saves a lot of work. The service is exceptionally good; you always receive a quick response from a personal support representative (even on holidays and in the evenings, where unexpected help has been provi...
Germany
Germany
Rezeptionsleitung
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
The offer tool from Smarthost is really great. It is not only visually appealing and user-friendly, but the option for guests to accept an offer directly and pay immediately is something I find especially impressive. It saves a lot of time and creates an excellent user experience for the guest. In addition, it’s a very strong CRM, and from our customers who are using it, I’ve heard nothing but positive feedback.
Showing all answers to: "What does this product or service do well?"
The offer tool from Smarthost is really great. It is not only visually appealing and user-friendly, but the option for guests to accept an offer directly and pay immediately is something I find especially impressive. It saves a lot of time and creates an excellent user experience for the guest. In addition, it’s a very strong CRM, and from our customers who are using it, I’ve heard nothing but positive feedback.
Smarthost does an excellent job of transforming guest data into actionable insights. The platform makes it incredibly easy to understand guest behavior, segment audiences, and launch personalized communication that actually converts. Its automation features are intuitive and save a tremendous amount of time, while the intelligent recommendations ensure that marketing efforts are always targeted and relevant. The tool is user-friendly, powerful, and delivers measurable uplift in upsells and direct bookings.
Smart Host is exceptionally strong at transforming raw guest data into high-impact, automated, and personalized communication. Its CRM and automation engine reliably drive direct revenue because campaigns are based on real guest behavior, not generic marketing blasts. For hotels that lack the resources for sophisticated segmentation or manual campaign building, Smart Host provides a level of marketing precision that most properties simply cannot achieve on their own. The platform’s ability to centralize guest profiles and automate pre-stay, upsell, and post-stay communication is where it truly delivers measurable value.
SmartHost is a beloved partner of ours! The team is reliable and always open to good ideas. Our integration enriches our product – and the guest experience in the hotel industry. SmartHost thus delivers real added value. Innovation is fun! We're really looking forward to the DialogShift x SmartHost Booking Agent!
It specializes in perfecting guest communication through automation and personalization, which helps increase efficiency and maximize revenue for hotels. The platform centralizes guest data (including interests and booking behavior) from PMS integrations, empowering hoteliers to create personalized offers and drive targeted campaigns. It simplifies Review Management through automated Pre- and Post-Stay surveys, ultimately optimizing guest communication and maximizing revenue.
Question:
What differentiates this product or service from the competition?
Answer:
What truly makes this partnership special is the way our solutions work together so naturally and seamlessly, allowing our customers to create a truly smooth and memorable guest journey. I also really value the way the Smarthost team works: they genuinely take the time to listen to their customers’ needs & challenges, respond with thoughtful, solution-driven ideas, and always stay honest by only promising what they can truly deliver.
Showing all answers to: "What differentiates this product or service from the competition?"
What truly makes this partnership special is the way our solutions work together so naturally and seamlessly, allowing our customers to create a truly smooth and memorable guest journey. I also really value the way the Smarthost team works: they genuinely take the time to listen to their customers’ needs & challenges, respond with thoughtful, solution-driven ideas, and always stay honest by only promising what they can truly deliver.
Smarthost stands out through its uniquely intelligent approach to guest segmentation and automation. Unlike many competitors that rely on static templates or generic campaigns, Smarthost uses real behavioral data to create meaningful, personalized interactions at scale. The platform feels modern, intuitive, and far less complex than many legacy CRM tools, making it easy for hotel teams to see immediate value. Their customer support is also exceptionally proactive and solution-oriented, which makes the entire experience feel like a true partnership rather than just another software subscription.
Smart Host’s advantage is that it is purpose-built for hotels, not a repurposed email tool. This means automated offers tied to availability, lifecycle-based messaging, integrated PMS data, and analytics designed specifically for hospitality revenue goals. Many marketing tools claim personalization; Smart Host actually operationalizes it at scale. Its strength is the combination of hotel-specific CRM + automation + revenue-oriented communication, all in one system. For properties in the DACH region especially, it’s one of the most mature and field-tested solutions available.
SmartHost is a partner with a strong sense of initiative and a clear roadmap. This collaboration is unique in that it delivers real added value. This makes SmartHost a perfect partner for DialogShift, where we work on AI applications designed to reduce workloads.
At straiv, we have maintained a close partnership with Smart Host for years, collaborating on events and trade shows. The combination of our Digital Guest Journey solutions and their powerful CRM platform is the perfect mix to create a seamless experience for the guest and a happy hotelier. Smart Host's core strength lies in its ability to centralize and leverage guest data to drive measurable results. Additionally, their comprehensive analytics tool is a key differentiator, providing the necessary steering instrument for modern hoteliers.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Be open to change. The tool is intuitive to use, and supported by a team that truly listens and helps you get the most out of it and it smoothens your guest journey and reduces a lot of work load. :)
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Be open to change. The tool is intuitive to use, and supported by a team that truly listens and helps you get the most out of it and it smoothens your guest journey and reduces a lot of work load. :)
Give Smarthost the opportunity to show what it can really do by integrating it fully into your guest communication workflows from the start. The more data you allow the system to work with, the more powerful the insights and automation become. Don’t hesitate to lean on their team during onboarding — their guidance will help you unlock value quickly and ensure that your marketing becomes more targeted, efficient, and impactful from day one.
Approach Smart Host as a strategic revenue engine, not an optional marketing add-on. The hotels that see the strongest ROI are the ones that commit to clean PMS data, define a clear guest communication strategy, and allow Smart Host to automate aggressively across the guest lifecycle. If you’re looking to meaningfully increase direct bookings and reduce manual workload, Smart Host can deliver — but only if you use it as the core of your CRM and guest communication framework, not as a side tool.
SmartHost is a partner with a clear vision, meaningful integrations, and a reliable team. Our partnership is built on trust and continues to drive our company forward. We highly recommend the SmartHost team.
ocus on the data centralization capabilities and commit to utilizing the comprehensive Analytics tool. Smart Host's core value lies in leveraging your guest data for measurable results, so make sure your team is ready to act on the insights provided to truly maximize your revenue.
Recommended by
Nastaran Anjileli
Team Lead Sales
@
straiv GmbH
Dominik Langkabel
Sales Director
@
Mews
Tobias Roelen-Blasberg
Co-Founder
@
MARA Solutions
Antonia Quell
Marketing Lead
@
DialogShift
Maureen Träger
Partner Manager
@
straiv
Nastaran Anjileli
Team Lead Sales
@
straiv GmbH
Dominik Langkabel
Sales Director
@
Mews
Tobias Roelen-Blasberg
Co-Founder
@
MARA Solutions
Antonia Quell
Marketing Lead
@
DialogShift
Maureen Träger
Partner Manager
@
straiv
Philipp Becker
Geschäftsführer
@
Martin Becker GmbH
Martin Tauber
CEO & Co-Founder
@
Guestnet
Maurice Sausse
Manager
@
Guestline
Michael Albert
Owner
@
Zahlenwerk21
Martin Leitinger
Vertriebsmitarbeiter
@
GAS
Sebastian Linecker
CEO
@
Linecker GmbH
Oliver Kremmer
Director of Sales and Client Relations
@
asut computer & rechenzentrum GmbH
Janis Pardon
Sales Manager
@
Mews
Christian Pfanner
CEO
@
be-oh Marketing
Julia Schröder
Head of Sales & Marketing
@
Hotellistat GmbH
Benjamin Kammerer
Head of Sales
@
TourOnline AG
Benjamin Heiß
Developer
@
elite solutions gmbh
Gera Bachner
Quality & Project Manager
@
hotelkit GmbH
Vasiliki Filippidou
I/O Integration Specialist
@
Planet
Thomas Hertkorn
Lead AI & Innovations, Lead SMB Department
@
Peak Ace AG
Dennis Pfister
CCO
@
DIRS21 by TourOnline AG
Maureen Träger
Partner Success Manager
@
straiv GmbH
Christoph Lülling
Sales Manager
@
Softstar GmbH
Are you a consultant or vendor that recommends Smart Host GmbH?
Leave a recommendation
News
Smart Host GmbH
5 months ago
Driving Engagement and Repeat Bookings
Smart Host GmbH
8 months ago
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
Smart Host GmbH
8 months ago
How Hotel Oderberger Perfected Guest Communication with Smart Host
Smart Host GmbH
8 months ago
How Hotel Post Ischgl restructured its guest communication with Smart Host
Smart Host GmbH
2 years ago
Finally: easy guest communication
Smart Host GmbH
2 years ago
More customer satisfaction in less time? Utopia?
Smart Host GmbH
2 years ago
No more unattractive newsletters from the PMS!
Smart Host GmbH
2 years ago
Using Guest Data Correctly Through Automated Segmentation
Smart Host GmbH
2 years ago
Easy handling & personal collaboration!
Smart Host GmbH
2 years ago
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
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Support
Verified Support
Smart Host GmbH has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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