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Smart Host Offers
4.6 (147 REVIEWS)
HT Score
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Vasiliki, Nastaran, Dominik + 35 more experts recommend Smart Host GmbH
Read Recommendations
Smart Host Offers
Ranked 3 (out of 58) in Direct Booking Tools
Smart communication for hoteliers and guests. Simple. Automated. Profitable.
92% recommended by 232 hotels
All Suite Resorts, Andreus Resorts, Schlosshotel & 229 others
Bell - AI powered product analyst
I analyzed all of Smart Host GmbH’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
SmartHost stands out as a comprehensive direct booking tool in the hotel industry, praised for its stable performance and effective guest communication features. It enhances hotel efficiency by automating offer requests and simplifying guest interactions, directly impacting revenue through better guest experiences. However, it faces challenges with integrating payment solutions and could benefit from improved customization and AI automation, highlighting both strengths and potential growth areas.
All Suite Resorts, Andreus Resorts, Schlosshotel & 229 others
Read their reviewsWhat Types of Hotels Smart Host GmbH is Popular For
Size
6 | X-Small (1-9 room)
112 | Small (10-49 room)
96 | Mid-Sized (50-99 room)
34 | Large (100-499 room)
1 | X-Large (500+ room)
Country
110 | Austria
67 | Germany
37 | Italy
32 | Switzerland
1 | Greece
1 | United Arab Emirates
Type
100 | Boutique Hotels
82 | Bed & Breakfast & Inns
78 | Luxury Hotels
72 | Resorts
58 | Airport/Conference Hotels
49 | Branded Hotels
43 | City Center Hotels
43 | Limited Service & Budget Hotels
18 | Extended Stay & Serviced Apartments
9 | Vacation Rentals & Villas
8 | Hostels
3 | RV Parks & Campgrounds
2 | Casinos
1 | Motels
Region
247 | Europe
1 | Middle East
Category
238 | Hotel CRM & Email Marketing
155 | Guest Messaging Software
147 | Direct Booking Tools
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What is Smart Host GmbH?
Founded in 2017 | Headquarters in Berlin (Germany) | 23 employees
Smart Host Offers is a marketing automation platform tailored for hoteliers. It excels in creating personalized and visually appealing newsletters, integrating seamlessly with Property Management Systems (PMS), and offering a range of versatile marketing tools. These features significantly boost guest engagement and booking conversions.
Key functionalities include targeted newsletter campaigns, an intuitive design interface, and effective pre- and post-stay communications. Additionally, the platform streamlines operations by bundling all information in one place, allowing for quick responses to booking requests and guest inquiries, ensuring hoteliers always maintain an organized and efficient workflow.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Smart Host GmbH products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Smart Host GmbH Reviews Analyzed: 5
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Smart Host GmbH Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Smart Host GmbH
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Smart Host GmbH's Provided Description:
"With the Smart Host offer manager, you can answer booking requests from your guests in an optimized way and in no time at all. By bundling all information in one place and responding directly to concerns and requests from there, you always maintain an overview. Smart communication for hoteliers and guests. Simple. Automated. Profitable."
FAQs
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Smart Host GmbH Reviews Summary
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.3/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Smart Host Offers is the #2 most trending product in the Direct Booking Tools category (out of 58) and the #61 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSmart Host GmbH has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Smart Host GmbH Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Smart Host GmbH Case Studies
How Lerch Genusswelten Cut OTA Revenue by €500K and Added €738K in Direct Bookings with Smart Host
Marktoberdorf (Germany)
Driving Engagement and Repeat Bookings
Bad Waltersdorf (Austria)
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
WendischRietz (Germany)
How Hotel Oderberger Perfected Guest Communication with Smart Host
Berlin (Germany)
How Hotel Post Ischgl restructured its guest communication with Smart Host
Ischgl (Austria)
Finally: easy guest communication
Westerstede (Germany)
More customer satisfaction in less time? Utopia?
Ratsch an der Weinstrasse (Austria)
No more unattractive newsletters from the PMS!
Sarnen (Switzerland)
Using Guest Data Correctly Through Automated Segmentation
Laces (Italy)
Easy handling & personal collaboration!
Titisee-Neustadt (Germany)
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
Casteldarne (Italy)
References
"We have been working with Smart Host for some time now and are extremely happy that we chose the system. This was the best decision. Our newsletters all look top "styled" and do little work. It simplifies a lot. The filtering works fantastic and is super useful for many other things as well. We would recommend it to anyone."
Carina
Natur- & Biohotel Bergzeit
"We use Smart Host for newsletter distribution, which we control according to target groups. Super simple! So the guest gets the information he is interested in."
Anna Scheriau
Hotel St. Oswald
"The planning of the newsletters is really very well organized and a very big help for us. In general, we find that SmartHost approaches their customers and takes care of them very well."
Familie Hofer
Wiesenhof Garden Resort
"We started with the campaign module years ago. It is so clear and simple that an extension to the offer manager was only logical. I would especially like to emphasize the extremely nice AND competent team around Julian Leitner. I can only recommend Smart Host across the board."
Andrea Kogler
Owner @
Hotel Kogler
"This is exactly how a newsletter program should be! Super easy to use - clear & logical. The selection is suggested by an algorithm and works flawlessly, so Smart Host relieves us of the most difficult part of sending newsletters. The interface to our hotel program allows transparency and the success is easily measurable. In addition, the customer service is very helpful! All questions and concerns are quickly addressed. In short - our expectations were exceeded!"
Alise P.
Hotel Post Ischgl
"Smart Host has really grown on us. This tool enables us to make our day-to-day work much easier with the offer manager. Newsletters alone were old fashioned, now it's the Smart Host campaigns that help us pick up the guest where their interest lies and give us an overview of what success the campaign is having in the first place."
Tanja Weirather
Inhaber @
Panorama Hotel Talhof
"For our hotel, Smart Host is an optimal relief for our employees in terms of correspondence with guests. In addition, a super contemporary sales tool for newsletter planning and design."
Gerhard Huber
Inhaber @
Concordia Wellnesshotel & Spa
"The arrival mailing is very good, because the guests can easily announce their wishes. For every change, the team is with the utmost care and fast implementation on my side. The review page is also top. If someone was not so happy, we can react immediately and the guest does not post it immediately on all online platforms. In times of Holiday Check and Co. a great advantage! I can only recommend the system."
Michaela Muster
Inhaberin @
Ratscher Landhaus - Hotel Sudsteiermark
"The newsletter planning is really a great tool with which you can advertise at the right time for the right period. You can send a lot of newsletters without being a annoyance, because the filtering works great and there is never a risk that guests get something twice or worse get a newsletter with a better price than the one they already have."
Mara Theiner
Manager @
Hotel Weisses Kreuz
"I have rarely experienced such friendly and competent support. Easy and understandable handling of the product. Everything is set up in such a way that you can use it without a lot of prior knowledge. You can send targeted newsletters and we have received an enormous increase in additional sales by sending pre-stay mails and learn a lot about our guests in advance, e.g. why the guest books with us. For us, this means that we can also provide the guest with specific information about his or her interests in advance."
Anja Herkenrath
Marketing Manager @
Torfhaus HARZRESORT
Featured Customers
More Products by Smart Host GmbH
Hotelier Rating
Looking for specific info?
10
CRM and correspondence in one place — digital meldescheine would make it complete
Hotelier from 75-99 room Boutique in St. Moritz (Switzerland)
Verified
5 days ago
Smart Host offers us an optimal solution bridging our CRM and correspondence management. It gives us a clear overview of everything, and standardized emails are handled automatically.
Switzerland
Switzerland
Hotelier
Mid-Sized Hotel
10
Clear newsletter dispatch with personal support — a few small adjustments still missing
Revenue Manager from 75-99 room Boutique in Grindelwald (Switzerland)
Verified
6 days ago
I really like the overview, and the handling for sending newsletters or campaigns is very clearly structured. Questions are resolved efficiently, and we have a personal point of contact.
Switzerland
Switzerland
Revenue Manager
Mid-Sized Hotel
10
Effective newsletter tool for targeted guest communication
Marketing & Sales Managerin from 25-49 room Bed & Breakfast & Inn in Scheffau am Wilden Kaiser (Austria)
Verified
8 days ago
We particularly appreciate the user-friendliness and versatility of the Smart Host newsletter tool. It allows us to address our guests in a targeted and personal manner, which helps us achieve a higher engagement rate. The detailed analyses and reports help us to continuously improve our campaigns and optimally tailor them to the needs of o...
Austria
Austria
Marketing & Sales Managerin
Small Hotel
10
Super tools for increasing efficiency!
Marketing Manager from 100 to 199 room Bed & Breakfast & Inn in Casteldarne (Italy)
Verified
8 days ago
Smarthost offers tools with which data can be used efficiently and thus offers added value for hotels. Weve seen an increased conversion rate, both for offers and newsletters, since weve been working with Smart Hosts tools.
Italy
Italy
Marketing Manager
Large Hotel
10
I can only recommend Smart Host across the board
Inhaberin from 75-99 room City Center Hotel in Mittersill (Austria)
Verified
8 days ago
We started the Campaigns module years ago. It is so clear and simple that an extension to the offer manager was only logical. I would particularly like to emphasize the extremely nice AND competent team around Julian Leitner. I can only recommend Smart Host across the board.
Austria
Austria
Inhaberin
Mid-Sized Hotel
10
Sensationally simple offer tool — support and pricing still have some kinks
Owner from 25-49 room Branded Hotel in Frauenbergstr.9 (Germany)
Verified
9 days ago
The offer tool is sensational, the backend is set up really simply, just great to use.
Really a great decision, the campaign tool too, very easy and good to manage.
Germany
Germany
Owner
Small Hotel
9
Automation and design variety — only the online check-in remains cumbersome
Reservations & Revenue Manager from 50-74 room Airport/Conference Hotel in Norden (Germany)
Verified
9 days ago
Automation, many design options, an appealing offer website for guests, compatibility with other systems such as Mews, HotelNetSolutions or DialogShift, survey evaluation.
Germany
Germany
Reservations & Revenue Manager
Mid-Sized Hotel
8
Engaged support and strong CRM visuals — but key functions still missing
Head of Marketing & Design from 25-49 room City Center Hotel in Thun (Switzerland)
Verified
9 days ago
The account managers are very committed and try to resolve technical issues as quickly as possible. When a desired feature isn't yet available, solution-oriented suggestions/alternatives are presented. The wide range of visual design options within the CRM feature is especially positive. This allows us to adapt communication optimally to ou...
Switzerland
Switzerland
Head of Marketing & Design
Small Hotel
10
Intuitive, innovative, personal
Managing Director from 10 to 24 room Bed & Breakfast & Inn in Lech (Austria)
Verified
1 months ago
A personal, competent, and accessible contact person. Ongoing innovations and communication of these through newsletters or personal phone calls. Intuitively user-friendly for new employees.
Austria
Austria
Managing Director
Small Hotel
8
User-friendly, attractive and excellently supported
Marketing commissioned from 75-99 room Resort in Schneverdingen (Germany)
Verified
4 months ago
What I like best about SmartHost is its ease of use for employees and the attractive presentation for our guests. The system is simple to operate, and our team quickly found their way around, both in the "Campaigns" section and the offer tool. I find the presentation of emails and offers very clear and appealing. Our previous mailings from...
Germany
Germany
Marketing commissioned
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Many features for automation of guest communication. Furthermore there are a lot of different abilities on content creation. The UI is very friendly for the user. The product is already integrated to a large number of pms
Showing all answers to: "What does this product or service do well?"
Many features for automation of guest communication. Furthermore there are a lot of different abilities on content creation.
The UI is very friendly for the user.
The product is already integrated to a large number of pms
The offer tool from Smarthost is really great. It is not only visually appealing and user-friendly, but the option for guests to accept an offer directly and pay immediately is something I find especially impressive. It saves a lot of time and creates an excellent user experience for the guest. In addition, it’s a very strong CRM, and from our customers who are using it, I’ve heard nothing but positive feedback.
Smarthost does an excellent job of transforming guest data into actionable insights. The platform makes it incredibly easy to understand guest behavior, segment audiences, and launch personalized communication that actually converts. Its automation features are intuitive and save a tremendous amount of time, while the intelligent recommendations ensure that marketing efforts are always targeted and relevant. The tool is user-friendly, powerful, and delivers measurable uplift in upsells and direct bookings.
Smarthost does an excellent job of transforming guest data into actionable insights. The platform makes it incredibly easy to understand guest behavior, segment audiences, and launch personalized communication that actually converts. Its automation features are intuitive and save a tremendous amount of time, while the intelligent recommendations ensure that marketing efforts are always targeted and relevant. The tool is user-friendly, powerful, and delivers measurable uplift in upsells and direct bookings.
Smart Host is exceptionally strong at transforming raw guest data into high-impact, automated, and personalized communication. Its CRM and automation engine reliably drive direct revenue because campaigns are based on real guest behavior, not generic marketing blasts. For hotels that lack the resources for sophisticated segmentation or manual campaign building, Smart Host provides a level of marketing precision that most properties simply cannot achieve on their own. The platform’s ability to centralize guest profiles and automate pre-stay, upsell, and post-stay communication is where it truly delivers measurable value.
Question:
What differentiates this product or service from the competition?
Answer:
Fast software development and Smart Host delivers many new features all the time. The team is very responsive. The product provides individualized guest communication easily and very fast. Personal support is one of the assets using a long - term assigned success manager
Showing all answers to: "What differentiates this product or service from the competition?"
Fast software development and Smart Host delivers many new features all the time. The team is very responsive.
The product provides individualized guest communication easily and very fast. Personal support is one of the assets using a long - term assigned success manager
What truly makes this partnership special is the way our solutions work together so naturally and seamlessly, allowing our customers to create a truly smooth and memorable guest journey. I also really value the way the Smarthost team works: they genuinely take the time to listen to their customers’ needs & challenges, respond with thoughtful, solution-driven ideas, and always stay honest by only promising what they can truly deliver.
Smarthost stands out through its uniquely intelligent approach to guest segmentation and automation. Unlike many competitors that rely on static templates or generic campaigns, Smarthost uses real behavioral data to create meaningful, personalized interactions at scale. The platform feels modern, intuitive, and far less complex than many legacy CRM tools, making it easy for hotel teams to see immediate value. Their customer support is also exceptionally proactive and solution-oriented, which makes the entire experience feel like a true partnership rather than just another software subscription.
Smarthost stands out through its uniquely intelligent approach to guest segmentation and automation. Unlike many competitors that rely on static templates or generic campaigns, Smarthost uses real behavioral data to create meaningful, personalized interactions at scale. The platform feels modern, intuitive, and far less complex than many legacy CRM tools, making it easy for hotel teams to see immediate value. Their customer support is also exceptionally proactive and solution-oriented, which makes the entire experience feel like a true partnership rather than just another software subscription.
Smart Host’s advantage is that it is purpose-built for hotels, not a repurposed email tool. This means automated offers tied to availability, lifecycle-based messaging, integrated PMS data, and analytics designed specifically for hospitality revenue goals. Many marketing tools claim personalization; Smart Host actually operationalizes it at scale. Its strength is the combination of hotel-specific CRM + automation + revenue-oriented communication, all in one system. For properties in the DACH region especially, it’s one of the most mature and field-tested solutions available.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Smart Host is a CRM and guest marketing platform which generates intelligent guest profiles. The tools of the automated campaigns and pre- prost or withing the stay reservation communication elevates the customer personalized experience
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Smart Host is a CRM and guest marketing platform which generates intelligent guest profiles. The tools of the automated campaigns and pre- prost or withing the stay reservation communication elevates the customer personalized experience
Be open to change. The tool is intuitive to use, and supported by a team that truly listens and helps you get the most out of it and it smoothens your guest journey and reduces a lot of work load. :)
Give Smarthost the opportunity to show what it can really do by integrating it fully into your guest communication workflows from the start. The more data you allow the system to work with, the more powerful the insights and automation become. Don’t hesitate to lean on their team during onboarding — their guidance will help you unlock value quickly and ensure that your marketing becomes more targeted, efficient, and impactful from day one.
Give Smarthost the opportunity to show what it can really do by integrating it fully into your guest communication workflows from the start. The more data you allow the system to work with, the more powerful the insights and automation become. Don’t hesitate to lean on their team during onboarding — their guidance will help you unlock value quickly and ensure that your marketing becomes more targeted, efficient, and impactful from day one.
Approach Smart Host as a strategic revenue engine, not an optional marketing add-on. The hotels that see the strongest ROI are the ones that commit to clean PMS data, define a clear guest communication strategy, and allow Smart Host to automate aggressively across the guest lifecycle. If you’re looking to meaningfully increase direct bookings and reduce manual workload, Smart Host can deliver — but only if you use it as the core of your CRM and guest communication framework, not as a side tool.
+ 22
recommend
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Are you a consultant or vendor that recommends Smart Host GmbH?
Leave a recommendation
News
Smart Host GmbH
3 weeks ago
How Lerch Genusswelten Cut OTA Revenue by €500K and Added €738K in Direct Bookings with Smart Host
Smart Host GmbH
9 months ago
Driving Engagement and Repeat Bookings
Smart Host GmbH
1 year ago
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
Smart Host GmbH
1 year ago
How Hotel Oderberger Perfected Guest Communication with Smart Host
Smart Host GmbH
1 year ago
How Hotel Post Ischgl restructured its guest communication with Smart Host
Smart Host GmbH
2 years ago
Finally: easy guest communication
Smart Host GmbH
2 years ago
More customer satisfaction in less time? Utopia?
Smart Host GmbH
2 years ago
No more unattractive newsletters from the PMS!
Smart Host GmbH
2 years ago
Using Guest Data Correctly Through Automated Segmentation
Smart Host GmbH
2 years ago
Easy handling & personal collaboration!
Smart Host GmbH
2 years ago
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
Smart Host GmbH Integrations
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Support
Verified Support
Smart Host GmbH has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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