Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Smart communication for hoteliers and guests. Simple. Automated. Profitable.
92% recommended by 227 hotels
All Suite Resorts, Andreus Resorts, Schlosshotel & 224 others
Bell - AI powered product analyst
I analyzed all of Smart Host GmbH’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
SmartHost stands out as a comprehensive direct booking tool in the hotel industry, praised for its stable performance and effective guest communication features. It enhances hotel efficiency by automating offer requests and simplifying guest interactions, directly impacting revenue through better guest experiences. However, it faces challenges with integrating payment solutions and could benefit from improved customization and AI automation, highlighting both strengths and potential growth areas.
All Suite Resorts, Andreus Resorts, Schlosshotel & 224 others
Best Direct Booking Tools for hotels in Switzerland
#1of 4
Smart Host GmbH Direct Booking Tools Rankings
By size
#1 of 11
Best Direct Booking Tools for Small Hotels
93% recommended by 64 Small hotels
Smart Host GmbH is a top Direct Booking Tools pick among Small on HotelTechReport, because hoteliers point to its campaign manager and preplanned campaigns that surface the right recipients and let lean teams send personalized offers and confirmations quickly.
#3 of 11
Best Direct Booking Tools for Mid-sized Hotels
93% recommended by 68 Mid-sized hotels
Smart Host GmbH is a top Direct Booking Tools pick among mid-sized hotels on HotelTechReport, because hoteliers point to targeted campaigns and personalized offers that lift direct bookings and make guest communication more specific.
Best Direct Booking Tools for Small Hotels
93% recommended by 64 Small hotels
#1of 11
Smart Host GmbH is a top Direct Booking Tools pick among Small on HotelTechReport, because hoteliers point to its campaign manager and preplanned campaigns that surface the right recipients and let lean teams send personalized offers and confirmations quickly.
Best Direct Booking Tools for Mid-sized Hotels
93% recommended by 68 Mid-sized hotels
#3of 11
Smart Host GmbH is a top Direct Booking Tools pick among mid-sized hotels on HotelTechReport, because hoteliers point to targeted campaigns and personalized offers that lift direct bookings and make guest communication more specific.
By type
#2 of 8
Best Direct Booking Tools for Other
91% recommended by 49 Other hotels
Smart Host GmbH is a top Direct Booking Tools pick among other properties on HotelTechReport, because hoteliers like the clean offer and confirmation pages that make quotes look “professional” and help guests book directly instead of by email or phone.
#3 of 12
Best Direct Booking Tools for Bed & Breakfast & Inns
92% recommended by 50 Bed & Breakfast & Inns hotels
Smart Host GmbH is a top Direct Booking Tools pick among Bed-N-Breakfast on HotelTechReport, because hoteliers praise the way it turns offers and confirmations into personalized guest communication, even for group requests.
#4 of 10
Best Direct Booking Tools for Airport/Conference Hotels
91% recommended by 31 Airport/Conference Hotels hotels
Smart Host GmbH is a top Direct Booking Tools pick among Conference on HotelTechReport, with hoteliers pointing to targeted newsletter campaigns tied to booking behavior and the clear CRM that keeps guest profiles, offers, and pre-stay follow-up in one place.
#4 of 7
Best Direct Booking Tools for Vacation Rentals & Villas
91% recommended by 7 Vacation Rentals & Villas hotels
Smart Host GmbH is a top Direct Booking Tools pick among Vacation-Rentals-Villas on HotelTechReport, with review data showing clear statistics and key figures that help operators track progress and explain it to controlling.
#4 of 13
Best Direct Booking Tools for Resorts
94% recommended by 39 Resorts hotels
Smart Host GmbH is a top Direct Booking Tools pick among resort hotels on HotelTechReport, because hoteliers praise the “Campaigns” module and offer tool for targeted guest segments and clean, guest-facing emails and offers.
#4 of 4
Best Direct Booking Tools for Hostels
86% recommended by 5 Hostels hotels
Smart Host GmbH is a top Direct Booking Tools pick among hostels on HotelTechReport for the offer manager and newsletter work that helped one reviewer say conversion increased. Hoteliers also call out pre- and post-stay emails and pre-arrival mail for keeping guests informed before arrival.
#5 of 12
Best Direct Booking Tools for Boutique Hotels
93% recommended by 53 Boutique Hotels hotels
Smart Host GmbH is a top Direct Booking Tools pick among Boutique on HotelTechReport, with hoteliers pointing to targeted campaign management and a newsletter tool that lets them send different messages to specific guest groups. Reviewers say it helps them move guests toward direct bookings.
#5 of 8
Best Direct Booking Tools for Limited Service & Budget Hotels
95% recommended by 23 Limited Service & Budget Hotels hotels
Smart Host GmbH is a top Direct Booking Tools pick among Limited-Service-Budget on HotelTechReport, with hoteliers pointing to personalized offers and confirmations that make guest correspondence less manual from inquiry to booking.
#4 of 7
Best Direct Booking Tools for Extended Stay & Serviced Apartments
92% recommended by 10 Extended Stay & Serviced Apartments hotels
Smart Host GmbH is a top Direct Booking Tools pick among extended-stay serviced apartments on HotelTechReport, with hoteliers pointing to the direct booking option in offer creation and targeted pre-stay guest messages that surface guest wishes before arrival.
#5 of 10
Best Direct Booking Tools for Branded Hotels
93% recommended by 29 Branded Hotels hotels
Smart Host GmbH is a top Direct Booking Tools pick among branded hotels on HotelTechReport, with hoteliers pointing to the offer manager and guest-facing booking overview that let guests book direct, choose extras, and see a modern offer page.
#5 of 12
Best Direct Booking Tools for Luxury Hotels
96% recommended by 38 Luxury Hotels hotels
Smart Host GmbH is a top Direct Booking Tools pick among luxury hotels on HotelTechReport, because hoteliers praise its guest segmentation and detailed analyses that help target newsletters and campaigns to the right profiles.
#5 of 10
Best Direct Booking Tools for City Center Hotels
93% recommended by 19 City Center Hotels hotels
Smart Host GmbH is a top Direct Booking Tools pick among City-Center-Hotel on HotelTechReport, with hoteliers calling out the offer manager and live availability for handling travel agency options and expiring holds when guests do not reply.
Best Direct Booking Tools for Other
91% recommended by 49 Other hotels
#2of 8
Smart Host GmbH is a top Direct Booking Tools pick among other properties on HotelTechReport, because hoteliers like the clean offer and confirmation pages that make quotes look “professional” and help guests book directly instead of by email or phone.
Best Direct Booking Tools for Bed & Breakfast & Inns
92% recommended by 50 Bed & Breakfast & Inns hotels
#3of 12
Smart Host GmbH is a top Direct Booking Tools pick among Bed-N-Breakfast on HotelTechReport, because hoteliers praise the way it turns offers and confirmations into personalized guest communication, even for group requests.
Best Direct Booking Tools for Airport/Conference Hotels
91% recommended by 31 Airport/Conference Hotels hotels
#4of 10
Smart Host GmbH is a top Direct Booking Tools pick among Conference on HotelTechReport, with hoteliers pointing to targeted newsletter campaigns tied to booking behavior and the clear CRM that keeps guest profiles, offers, and pre-stay follow-up in one place.
Best Direct Booking Tools for Vacation Rentals & Villas
91% recommended by 7 Vacation Rentals & Villas hotels
#4of 7
Smart Host GmbH is a top Direct Booking Tools pick among Vacation-Rentals-Villas on HotelTechReport, with review data showing clear statistics and key figures that help operators track progress and explain it to controlling.
Best Direct Booking Tools for Resorts
94% recommended by 39 Resorts hotels
#4of 13
Smart Host GmbH is a top Direct Booking Tools pick among resort hotels on HotelTechReport, because hoteliers praise the “Campaigns” module and offer tool for targeted guest segments and clean, guest-facing emails and offers.
Best Direct Booking Tools for Hostels
86% recommended by 5 Hostels hotels
#4of 4
Smart Host GmbH is a top Direct Booking Tools pick among hostels on HotelTechReport for the offer manager and newsletter work that helped one reviewer say conversion increased. Hoteliers also call out pre- and post-stay emails and pre-arrival mail for keeping guests informed before arrival.
Best Direct Booking Tools for Boutique Hotels
93% recommended by 53 Boutique Hotels hotels
#5of 12
Smart Host GmbH is a top Direct Booking Tools pick among Boutique on HotelTechReport, with hoteliers pointing to targeted campaign management and a newsletter tool that lets them send different messages to specific guest groups. Reviewers say it helps them move guests toward direct bookings.
Best Direct Booking Tools for Limited Service & Budget Hotels
95% recommended by 23 Limited Service & Budget Hotels hotels
#5of 8
Smart Host GmbH is a top Direct Booking Tools pick among Limited-Service-Budget on HotelTechReport, with hoteliers pointing to personalized offers and confirmations that make guest correspondence less manual from inquiry to booking.
Best Direct Booking Tools for Extended Stay & Serviced Apartments
92% recommended by 10 Extended Stay & Serviced Apartments hotels
#4of 7
Smart Host GmbH is a top Direct Booking Tools pick among extended-stay serviced apartments on HotelTechReport, with hoteliers pointing to the direct booking option in offer creation and targeted pre-stay guest messages that surface guest wishes before arrival.
Best Direct Booking Tools for Branded Hotels
93% recommended by 29 Branded Hotels hotels
#5of 10
Smart Host GmbH is a top Direct Booking Tools pick among branded hotels on HotelTechReport, with hoteliers pointing to the offer manager and guest-facing booking overview that let guests book direct, choose extras, and see a modern offer page.
Best Direct Booking Tools for Luxury Hotels
96% recommended by 38 Luxury Hotels hotels
#5of 12
Smart Host GmbH is a top Direct Booking Tools pick among luxury hotels on HotelTechReport, because hoteliers praise its guest segmentation and detailed analyses that help target newsletters and campaigns to the right profiles.
Best Direct Booking Tools for City Center Hotels
93% recommended by 19 City Center Hotels hotels
#5of 10
Smart Host GmbH is a top Direct Booking Tools pick among City-Center-Hotel on HotelTechReport, with hoteliers calling out the offer manager and live availability for handling travel agency options and expiring holds when guests do not reply.
By region
#2 of 12
Best Direct Booking Tools for hotels in Europe
93% recommended by 142 hotels in Europe
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Europe on HotelTechReport, with reviewers pointing to targeted offers, campaigns, and guest messaging that help hotels present bookings more professionally and drive more direct bookings.
Best Direct Booking Tools for hotels in Europe
93% recommended by 142 hotels in Europe
#2of 12
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Europe on HotelTechReport, with reviewers pointing to targeted offers, campaigns, and guest messaging that help hotels present bookings more professionally and drive more direct bookings.
By country
#1 of 5
Best Direct Booking Tools for hotels in Germany
93% recommended by 42 hotels in Germany
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Germany on HotelTechReport, with hoteliers pointing to its offer manager and guest-specific campaigns that help turn inquiries into direct bookings. They also call out “personalized offers and confirmations,” especially for group requests.
#1 of 4
Best Direct Booking Tools for hotels in Switzerland
94% recommended by 14 hotels in Switzerland
Smart Host GmbH is a top Direct Booking Tools pick among Switzerland on HotelTechReport, with hoteliers pointing to offer and confirmation documents that look professional and can be updated in a few clicks, even in a language they do not know.
#1 of 4
Best Direct Booking Tools for hotels in Austria
94% recommended by 65 hotels in Austria
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Austria on HotelTechReport, with hoteliers pointing to pre-planned campaigns and targeted guest segmentation that help them send the right message to the right guests at the right time.
#2 of 6
Best Direct Booking Tools for hotels in Italy
92% recommended by 20 hotels in Italy
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Italy on HotelTechReport, with hoteliers pointing to the Campaigns module and its automatic sending to certain guest groups for early booking, last minute, and seasonal newsletters.
Best Direct Booking Tools for hotels in Germany
93% recommended by 42 hotels in Germany
#1of 5
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Germany on HotelTechReport, with hoteliers pointing to its offer manager and guest-specific campaigns that help turn inquiries into direct bookings. They also call out “personalized offers and confirmations,” especially for group requests.
Best Direct Booking Tools for hotels in Switzerland
94% recommended by 14 hotels in Switzerland
#1of 4
Smart Host GmbH is a top Direct Booking Tools pick among Switzerland on HotelTechReport, with hoteliers pointing to offer and confirmation documents that look professional and can be updated in a few clicks, even in a language they do not know.
Best Direct Booking Tools for hotels in Austria
94% recommended by 65 hotels in Austria
#1of 4
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Austria on HotelTechReport, with hoteliers pointing to pre-planned campaigns and targeted guest segmentation that help them send the right message to the right guests at the right time.
Best Direct Booking Tools for hotels in Italy
92% recommended by 20 hotels in Italy
#2of 6
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Italy on HotelTechReport, with hoteliers pointing to the Campaigns module and its automatic sending to certain guest groups for early booking, last minute, and seasonal newsletters.
Smart Host Offers Direct Booking Tools Rankings
By size
Smart Host Offers is ranked #1 of 11 for Small Hotels in Direct Booking Tools64 reviews, 93% recommend
Smart Host GmbH is a top Direct Booking Tools pick among Small on HotelTechReport, because hoteliers point to its campaign manager and preplanned campaigns that surface the right recipients and let lean teams send personalized offers and confirmations quickly.
Smart Host Offers is ranked #3 of 11 for Mid-sized Hotels in Direct Booking Tools68 reviews, 93% recommend
Smart Host GmbH is a top Direct Booking Tools pick among mid-sized hotels on HotelTechReport, because hoteliers point to targeted campaigns and personalized offers that lift direct bookings and make guest communication more specific.
By type
Smart Host Offers is ranked #2 of 8 for Other in Direct Booking Tools49 reviews, 91% recommend
Smart Host GmbH is a top Direct Booking Tools pick among other properties on HotelTechReport, because hoteliers like the clean offer and confirmation pages that make quotes look “professional” and help guests book directly instead of by email or phone.
Smart Host Offers is ranked #3 of 12 for Bed & Breakfast & Inns in Direct Booking Tools50 reviews, 92% recommend
Smart Host GmbH is a top Direct Booking Tools pick among Bed-N-Breakfast on HotelTechReport, because hoteliers praise the way it turns offers and confirmations into personalized guest communication, even for group requests.
Smart Host Offers is ranked #4 of 10 for Airport/Conference Hotels in Direct Booking Tools31 reviews, 91% recommend
Smart Host GmbH is a top Direct Booking Tools pick among Conference on HotelTechReport, with hoteliers pointing to targeted newsletter campaigns tied to booking behavior and the clear CRM that keeps guest profiles, offers, and pre-stay follow-up in one place.
Smart Host Offers is ranked #4 of 7 for Vacation Rentals & Villas in Direct Booking Tools7 reviews, 91% recommend
Smart Host GmbH is a top Direct Booking Tools pick among Vacation-Rentals-Villas on HotelTechReport, with review data showing clear statistics and key figures that help operators track progress and explain it to controlling.
Smart Host Offers is ranked #4 of 13 for Resorts in Direct Booking Tools39 reviews, 94% recommend
Smart Host GmbH is a top Direct Booking Tools pick among resort hotels on HotelTechReport, because hoteliers praise the “Campaigns” module and offer tool for targeted guest segments and clean, guest-facing emails and offers.
Smart Host Offers is ranked #4 of 4 for Hostels in Direct Booking Tools5 reviews, 86% recommend
Smart Host GmbH is a top Direct Booking Tools pick among hostels on HotelTechReport for the offer manager and newsletter work that helped one reviewer say conversion increased. Hoteliers also call out pre- and post-stay emails and pre-arrival mail for keeping guests informed before arrival.
Smart Host Offers is ranked #5 of 12 for Boutique Hotels in Direct Booking Tools53 reviews, 93% recommend
Smart Host GmbH is a top Direct Booking Tools pick among Boutique on HotelTechReport, with hoteliers pointing to targeted campaign management and a newsletter tool that lets them send different messages to specific guest groups. Reviewers say it helps them move guests toward direct bookings.
Smart Host Offers is ranked #5 of 8 for Limited Service & Budget Hotels in Direct Booking Tools23 reviews, 95% recommend
Smart Host GmbH is a top Direct Booking Tools pick among Limited-Service-Budget on HotelTechReport, with hoteliers pointing to personalized offers and confirmations that make guest correspondence less manual from inquiry to booking.
Smart Host Offers is ranked #4 of 7 for Extended Stay & Serviced Apartments in Direct Booking Tools10 reviews, 92% recommend
Smart Host GmbH is a top Direct Booking Tools pick among extended-stay serviced apartments on HotelTechReport, with hoteliers pointing to the direct booking option in offer creation and targeted pre-stay guest messages that surface guest wishes before arrival.
Smart Host Offers is ranked #5 of 10 for Branded Hotels in Direct Booking Tools29 reviews, 93% recommend
Smart Host GmbH is a top Direct Booking Tools pick among branded hotels on HotelTechReport, with hoteliers pointing to the offer manager and guest-facing booking overview that let guests book direct, choose extras, and see a modern offer page.
Smart Host Offers is ranked #5 of 12 for Luxury Hotels in Direct Booking Tools38 reviews, 96% recommend
Smart Host GmbH is a top Direct Booking Tools pick among luxury hotels on HotelTechReport, because hoteliers praise its guest segmentation and detailed analyses that help target newsletters and campaigns to the right profiles.
Smart Host Offers is ranked #5 of 10 for City Center Hotels in Direct Booking Tools19 reviews, 93% recommend
Smart Host GmbH is a top Direct Booking Tools pick among City-Center-Hotel on HotelTechReport, with hoteliers calling out the offer manager and live availability for handling travel agency options and expiring holds when guests do not reply.
By region
Smart Host Offers is ranked #2 of 12 for hotels in Europe in Direct Booking Tools142 reviews, 93% recommend
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Europe on HotelTechReport, with reviewers pointing to targeted offers, campaigns, and guest messaging that help hotels present bookings more professionally and drive more direct bookings.
By country
Smart Host Offers is ranked #1 of 5 for hotels in Germany in Direct Booking Tools42 reviews, 93% recommend
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Germany on HotelTechReport, with hoteliers pointing to its offer manager and guest-specific campaigns that help turn inquiries into direct bookings. They also call out “personalized offers and confirmations,” especially for group requests.
Smart Host Offers is ranked #1 of 4 for hotels in Switzerland in Direct Booking Tools14 reviews, 94% recommend
Smart Host GmbH is a top Direct Booking Tools pick among Switzerland on HotelTechReport, with hoteliers pointing to offer and confirmation documents that look professional and can be updated in a few clicks, even in a language they do not know.
Smart Host Offers is ranked #1 of 4 for hotels in Austria in Direct Booking Tools65 reviews, 94% recommend
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Austria on HotelTechReport, with hoteliers pointing to pre-planned campaigns and targeted guest segmentation that help them send the right message to the right guests at the right time.
Smart Host Offers is ranked #2 of 6 for hotels in Italy in Direct Booking Tools20 reviews, 92% recommend
Smart Host GmbH is a top Direct Booking Tools pick among hotels in Italy on HotelTechReport, with hoteliers pointing to the Campaigns module and its automatic sending to certain guest groups for early booking, last minute, and seasonal newsletters.
Full rankingsAccess complete rankings based on verified reviews from real hoteliers to make informed decisions.
AI summaries and insightsGet AI-powered summaries of reviews and key differences to save hours of research time.
Price quote comparisonsCollect personalized quotes from multiple vendors and compare them side-by-side in a single click.
Free tech stack auditAnalyze your current hotel tech stack to identify gaps, redundancies, and optimization opportunities.
Trusted by 1.5m+ hoteliers from the world's most innovative hotel brands
What is Smart Host GmbH?
Founded in 2017 | Headquarters in Berlin (Germany) | 23 employees
Smart Host Offers is a marketing automation platform tailored for hoteliers. It excels in creating personalized and visually appealing newsletters, integrating seamlessly with Property Management Systems (PMS), and offering a range of versatile marketing tools. These features significantly boost guest engagement and booking conversions.
Key functionalities include targeted newsletter campaigns, an intuitive design interface, and effective pre- and post-stay communications. Additionally, the platform streamlines operations by bundling all information in one place, allowing for quick responses to booking requests and guest inquiries, ensuring hoteliers always maintain an organized and efficient workflow.
This description was generated by AI which analyzed the following sources to summarize a description of Smart Host GmbH products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Smart Host GmbH's Provided Description:
"With the Smart Host offer manager, you can answer booking requests from your guests in an optimized way and in no time at all. By bundling all information in one place and responding directly to concerns and requests from there, you always maintain an overview.
Smart communication for hoteliers and guests.
Simple. Automated. Profitable."
RV Parks & Campgrounds
80%
recommended by
3
RV Parks & Campgrounds
Casinos
60%
recommended by
2
Casinos
Motels
90%
recommended by
1
Motels
Achievements
Trending Product
This vendor's trending score is rising, Smart Host Offers is the #3 most trending product in the Direct Booking Tools category (out of 56) and the #121 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
"We have been working with Smart Host for some time now and are extremely happy that we chose the system. This was the best decision. Our newsletters all look top "styled" and do little work. It simplifies a lot. The filtering works fantastic and is super useful for many other things as well. We would recommend it to anyone."
Carina
Natur- & Biohotel Bergzeit
"We use Smart Host for newsletter distribution, which we control according to target groups. Super simple! So the guest gets the information he is interested in."
Anna Scheriau
Hotel St. Oswald
"The planning of the newsletters is really very well organized and a very big help for us. In general, we find that SmartHost approaches their customers and takes care of them very well."
Familie Hofer
Wiesenhof Garden Resort
"We started with the campaign module years ago. It is so clear and simple that an extension to the offer manager was only logical.
I would especially like to emphasize the extremely nice AND competent team around Julian Leitner.
I can only recommend Smart Host across the board."
Andrea Kogler
Owner @
Hotel Kogler
"This is exactly how a newsletter program should be! Super easy to use - clear & logical. The selection is suggested by an algorithm and works flawlessly, so Smart Host relieves us of the most difficult part of sending newsletters.
The interface to our hotel program allows transparency and the success is easily measurable.
In addition, the customer service is very helpful! All questions and concerns are quickly addressed.
In short - our expectations were exceeded!"
Alise P.
Hotel Post Ischgl
"Smart Host has really grown on us. This tool enables us to make our day-to-day work much easier with the offer manager.
Newsletters alone were old fashioned, now it's the Smart Host campaigns that help us pick up the guest where their interest lies and give us an overview of what success the campaign is having in the first place."
Tanja Weirather
Inhaber @
Panorama Hotel Talhof
"For our hotel, Smart Host is an optimal relief for our employees in terms of correspondence with guests. In addition, a super contemporary sales tool for newsletter planning and design."
Gerhard Huber
Inhaber @
Concordia Wellnesshotel & Spa
"The arrival mailing is very good, because the guests can easily announce their wishes. For every change, the team is with the utmost care and fast implementation on my side. The review page is also top. If someone was not so happy, we can react immediately and the guest does not post it immediately on all online platforms. In times of Holiday Check and Co. a great advantage! I can only recommend the system."
Michaela Muster
Inhaberin @
Ratscher Landhaus - Hotel Sudsteiermark
"The newsletter planning is really a great tool with which you can advertise at the right time for the right period. You can send a lot of newsletters without being a annoyance, because the filtering works great and there is never a risk that guests get something twice or worse get a newsletter with a better price than the one they already have."
Mara Theiner
Manager @
Hotel Weisses Kreuz
"I have rarely experienced such friendly and competent support. Easy and understandable handling of the product. Everything is set up in such a way that you can use it without a lot of prior knowledge. You can send targeted newsletters and we have received an enormous increase in additional sales by sending pre-stay mails and learn a lot about our guests in advance, e.g. why the guest books with us. For us, this means that we can also provide the guest with specific information about his or her interests in advance."
Smart Host is the hotel CRM for more direct bookings and covers all communications in the guest lifecycle.
Thanks to PMS connectivity, you control all guest communications from one tool, always at the right time and through the right channel. Smart Host offers intelligent guest profiles with complete communication history, pre-& post-Stay surveys for interests, upselling and ratings, data-driven and automated newsletter campaigns to fill booking gaps thanks to artificial intelligence, offer manager with messaging module and payment processing.
Queries about offers are everyday life for your reception. With Smart Host correspondence management, your reception never loses track: we record all guest communication for you and bundle it to the created offers. This way you have everything in view, can react faster and increase guest satisfaction sustainably.
Smart communication for hoteliers and guests.
Simple. Automated. Profitable.
With the Smart Host offer manager, you can answer booking requests from your guests in an optimized way and in no time at all. By bundling all information in one place and responding directly to concerns and requests from there, you always maintain an overview.
Smart communication for hoteliers and guests.
Simple. Automated. Profitable.
4.6
(144 REVIEWS)
Smart Host GmbH Reviews
Hotelier Rating
Excellent
118
Very Good
14
Average
9
Poor
3
Terrible
0
Property Size
X-Small
(5)
Small
(65)
Mid-Sized
(54)
Large
(18)
X-Large
(1)
Country
Austria
Austria
(66)
Germany
Germany
(42)
Italy
Italy
(19)
Switzerland
Switzerland
(14)
Greece
Greece
(1)
Region
Europe
Europe
(142)
Property Size
X-Small
(5)
Small
(65)
Mid-Sized
(54)
Large
(18)
X-Large
(1)
Country
Austria
Austria
(66)
Germany
Germany
(42)
Italy
Italy
(19)
Switzerland
Switzerland
(14)
Greece
Greece
(1)
Region
Europe
Europe
(142)
By Product
Hotel CRM & Email Marketing
Hotel CRM & Email Marketing
(231)
Guest Messaging Software
Guest Messaging Software
(152)
Direct Booking Tools
Direct Booking Tools
(144)
Scanning global dataset to personalize your results
Looking for specific info?
Searching 144 reviews
8
User-friendly, attractive and excellently supported
Marketing commissioned
from
75-99 room
Resort
in
Schneverdingen
(Germany)
What I like best about SmartHost is its ease of use for employees and the attractive presentation for our guests. The system is simple to operate, and our team quickly found their way around, both in the "Campaigns" section and the offer tool. I find the presentation of emails and offers very clear and appealing. Our previous mailings from the PMS looked much less professional, and the clarity left much to be desired. With SmartHost, we were able to create a clean look and format our emails much better. In addition, we always felt well supported and advised (both during the setup process and now). We always received prompt answers to all our questions, and solutions were addressed immediately.
What do you dislike or think could be improved?
There are still a few areas that could be improved to make handling and daily work even easier. Firstly, it would be great if users could create duplicates themselves, both in the campaign area and in the quote tool. Furthermore, the ability to customize the pre-stay email survey independently would be beneficial. This would allow for faster implementation of changes. However, the support team is always very responsive. We would have liked a bit more flexibility in the quote tool in some areas, such as the option to omit headings or the way vacation packages are displayed. This would make it even clearer. Of course, every hotel has its own preferences. It's worth noting, however, that for every technical problem and special request, a good alternative solution was sought and offered. These were also always added to a "wish list."
4.0
Very Good
Ease of Use
5.0/5
Customer Support
4.0/5
ROI
4.0/5
Implementation
4.0/5
What I like best about SmartHost is its ease of use for employees and the attractive presentation for our guests. The system is simple to operate, and our team quickly found their way around, both in the "Campaigns" section and the offer tool. I find the presentation of emails and offers very clear and appealing. Our previous mailings from...
The quoting tool offers various campaign management options with forecasting function and LY view, fast response times, top support, quick implementation of requests, and continuous improvements throughout the collaboration.
What do you dislike or think could be improved?
Integration into the system could be smoother. However, this isn't solely due to the Smart Host. The interface could be faster. Especially in the offer manager, availability data is only transmitted after a few seconds, sometimes even up to 20 seconds.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
3.0/5
The quoting tool offers various campaign management options with forecasting function and LY view, fast response times, top support, quick implementation of requests, and continuous improvements throughout the collaboration.
Simple, understandable and flexible campaign management, clear and very appealing design, great and friendly advice and support on the phone.
What do you dislike or think could be improved?
We are completely satisfied and currently have no suggestions for improvement. We don't use all the options, but we are definitely happy with the campaign module.
4.5
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Simple, understandable and flexible campaign management, clear and very appealing design, great and friendly advice and support on the phone.
We chose Smarthost as a communication tool and for marketing purposes, and so far we are very satisfied with the basic features. Now we need to make optimal use of the software's additional features and advanced capabilities. It has made our work easier and our guests more professional in their communication.
What do you dislike or think could be improved?
Implementing the payment tool for bookings was a challenge. This wasn't the fault of the Smart Host team, but rather due to the fact that two payment providers had to collaborate to enable this functionality. It would be advantageous if they didn't have to integrate with the company's existing provider, but instead pursued a standalone solution with the Smart Host partner.
5.0
Excellent
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
3.0/5
Implementation
5.0/5
We chose Smarthost as a communication tool and for marketing purposes, and so far we are very satisfied with the basic features. Now we need to make optimal use of the software's additional features and advanced capabilities. It has made our work easier and our guests more professional in their communication.
We've been using Smart Host for a few months now and are absolutely thrilled with the product! But even more importantly, the customer service is their top priority! The team is helpful, incredibly friendly, and fast.
What do you dislike or think could be improved?
We currently have no criticisms. All change requests were immediately accepted and implemented by our team. One suggestion would be to integrate Smart Host with Hotelkit.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
We've been using Smart Host for a few months now and are absolutely thrilled with the product! But even more importantly, the customer service is their top priority! The team is helpful, incredibly friendly, and fast.
Excellent support. Fast and informative. Everything requested is always handled correctly. The team stays on top of things and keeps users informed about new features and updates.
What do you dislike or think could be improved?
The interface to Protel Cloud in the pricing segment urgently needs improvement. Daily pricing should be possible, with the smarthost handling the costs. Otherwise, everything is great.
4.5
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
4.0/5
Excellent support. Fast and informative. Everything requested is always handled correctly. The team stays on top of things and keeps users informed about new features and updates.
The ease of use, versatility and excellent customer service make this newsletter tool a first-class choice for effective and professional marketing!
What do you dislike or think could be improved?
One suggestion for improvement would be to implement the ability to personalize reports and metrics on the dashboard to best meet individual analysis needs.
4.5
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
The ease of use, versatility and excellent customer service make this newsletter tool a first-class choice for effective and professional marketing!
We can no longer keep up with all the innovations and additional tools that can be used. And the good thing - if you know a building block, you can find your way around anywhere in no time. And the ongoing training opportunities are really great, an appointment always fits!!!
What do you dislike or think could be improved?
We would like an interface for electronic check-in (digital registration form) check-out in Protel with a connection to smart host pay. Thanks
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
We can no longer keep up with all the innovations and additional tools that can be used. And the good thing - if you know a building block, you can find your way around anywhere in no time. And the ongoing training opportunities are really great, an appointment always fits!!!
The support team is extremely fast and reliable. Furthermore, the software runs stably and completely without problems. Overall, a clear recommendation! THANK YOU
What do you dislike or think could be improved?
AI automation would be helpful, but according to the provider, it's coming soon. Easier creation of custom templates would be nice. Improved offer tool for group requests would also be beneficial.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
The support team is extremely fast and reliable. Furthermore, the software runs stably and completely without problems. Overall, a clear recommendation! THANK YOU
Perfect tool to increase the quality of your offers, your offer conversions such as your direct bookings. The CRM is one of the best in the market right now, very detailed insights to all of your guests. Automatic categorization, which forms the basis for targeted email marketing. The campaigns / newsletter are a very nice tool for your email marketing. Thanks to the AI, which automatically creates templates or recognizes when campaigns would be worthwhile based on utilization rates and creates proposals. The new Analytics-tool is a really interesting support. All datas summed up in one backend which really assists you as a basis for implementing measures. The onboarding goes really fast and is very easy due to well prepared und structured learning pages for the setup.
What do you dislike or think could be improved?
A few things in the layout of the offer are hard-coded and can't be changed. But actually, that's quite it. Very nice product so far.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Perfect tool to increase the quality of your offers, your offer conversions such as your direct bookings. The CRM is one of the best in the market right now, very detailed insights to all of your guests. Automatic categorization, which forms the basis for targeted email marketing. The campaigns / newsletter are a very nice tool for your ema...
The offer tool from Smarthost is really great. It is not only visually appealing and user-friendly, but the option for guests to accept an offer directly and pay immediately is something I find especially impressive. It saves a lot of time and creates an excellent user experience for the guest. In addition, it’s a very strong CRM, and from our customers who are using it, I’ve heard nothing but positive feedback.
Showing all answers to:
"What does this product or service do well?"
Nastaran Anjileli
Team Lead Sales
@
straiv GmbH
December 17, 2025,
Nastaran Anjileli
has seen a demo of
Smart Host GmbH
The offer tool from Smarthost is really great. It is not only visually appealing and user-friendly, but the option for guests to accept an offer directly and pay immediately is something I find especially impressive. It saves a lot of time and creates an excellent user experience for the guest. In addition, it’s a very strong CRM, and from our customers who are using it, I’ve heard nothing but positive feedback.
Dominik Langkabel
Sales Director
@
Mews
December 12, 2025,
Dominik Langkabel
has seen a demo of
Smart Host GmbH
Smarthost does an excellent job of transforming guest data into actionable insights. The platform makes it incredibly easy to understand guest behavior, segment audiences, and launch personalized communication that actually converts. Its automation features are intuitive and save a tremendous amount of time, while the intelligent recommendations ensure that marketing efforts are always targeted and relevant. The tool is user-friendly, powerful, and delivers measurable uplift in upsells and direct bookings.
Tobias Roelen-Blasberg
Co-Founder
@
MARA Solutions
December 5, 2025,
Tobias Roelen-Blasberg
heard from clients about
Smart Host GmbH
Smart Host is exceptionally strong at transforming raw guest data into high-impact, automated, and personalized communication. Its CRM and automation engine reliably drive direct revenue because campaigns are based on real guest behavior, not generic marketing blasts. For hotels that lack the resources for sophisticated segmentation or manual campaign building, Smart Host provides a level of marketing precision that most properties simply cannot achieve on their own. The platform’s ability to centralize guest profiles and automate pre-stay, upsell, and post-stay communication is where it truly delivers measurable value.
Antonia Quell
Marketing Lead
@
DialogShift
October 8, 2025,
Antonia Quell
has seen a demo of
Smart Host GmbH
SmartHost is a beloved partner of ours! The team is reliable and always open to good ideas. Our integration enriches our product – and the guest experience in the hotel industry. SmartHost thus delivers real added value. Innovation is fun! We're really looking forward to the DialogShift x SmartHost Booking Agent!
Maureen Träger
Partner Manager
@
straiv
September 29, 2025,
Maureen Träger
heard from clients about
Smart Host GmbH
It specializes in perfecting guest communication through automation and personalization, which helps increase efficiency and maximize revenue for hotels. The platform centralizes guest data (including interests and booking behavior) from PMS integrations, empowering hoteliers to create personalized offers and drive targeted campaigns. It simplifies Review Management through automated Pre- and Post-Stay surveys, ultimately optimizing guest communication and maximizing revenue.
Philipp Becker
Geschäftsführer
@
Martin Becker GmbH
November 22, 2024,
Philipp Becker
heard from clients about
Smart Host GmbH
For our hotel software customers from the individual hotel industry, individuality and the associated service to the guest are of the highest priority. Smart Host perfectly complements the hotel software solution Suite8 & OPERA Cloud that we place in the hotels in the areas of offers and notifications and gratefully supplements existing functions.
Martin Tauber
CEO & Co-Founder
@
Guestnet
November 22, 2024,
Martin Tauber
heard from clients about
Smart Host GmbH
As a trusted partner, we confidently recommend Smart Host to our hotel clients. Its comprehensive and intuitive CRM solution empowers hotels to effectively manage guest data, streamline communication, and increase direct bookings through personalized campaigns and intelligent profiling. The seamless integration with PMS and other hotel systems enhances operational efficiency, while the measurable success of campaigns and exceptional customer support make it a standout tool. Smart Host is a reliable choice for boosting customer loyalty and delivering exceptional guest experiences, making it an invaluable asset for hotels, especially in the DACH region.
Maurice Sausse
Manager
@
Guestline
November 23, 2024,
Maurice Sausse
has seen a demo of
Smart Host GmbH
Great CRM which is easy to use and the automation is helping hotels to increase their revenue. This solution is enabling the hotel to do targeted marketing and win more guests. As well as the offer management is a very strong tool within the solution.
Michael Albert
Owner
@
Zahlenwerk21
December 13, 2023,
Michael Albert
regularly uses
Smart Host GmbH
The software solution sends segmented campaigns that really work. Thanks to the direct interface to the PMS, we are always up to date with current data sets. The measurable success of the campaigns speaks for itself.
Martin Leitinger
Vertriebsmitarbeiter
@
GAS
December 13, 2023,
Martin Leitinger
has tried
Smart Host GmbH
The team behind Smart Host is very professional and we really like working with them. It is always a pleasure for us to recommend Smart Host to our hotels because we know that they will be very satisfied with the service and generate a lot of bookings with not much effort.
Sebastian Linecker
CEO
@
Linecker GmbH
December 13, 2023,
Sebastian Linecker
regularly uses
Smart Host GmbH
Smart Host provides a simple-to-use CRM for individual hotels and groups, with a user-friendly interface that enhances the overall experience. It seamlessly integrates with various hotel software systems, contributing to a smooth workflow. Smart Host is a valuable addition to the guest journey, offering effective CRM, offer management, and guest communication to boost direct bookings and foster customer loyalty. The fast connection, experienced customer support, and the robust campaign tool further contribute to increased sales, with the ability to track and evaluate marketing efforts.
Oliver Kremmer
Director of Sales and Client Relations
@
asut computer & rechenzentrum GmbH
December 13, 2023,
Oliver Kremmer
heard from clients about
Smart Host GmbH
Smart Host's CRM hotel software excels in centralizing guest data, offering a comprehensive view through intelligent profiling, automated campaign suggestions, and personalized offers. It streamlines communication channels, optimizing operational efficiency. The system facilitates pre and post-stay surveys, adapting dynamically to guest interactions. Smart Host stands out for its measurable success, providing tools for tracking progress in guest communication and loyalty enhancement. With strong connections to PMS and channel managers, it is highly regarded in the industry, known for excellent customer support. Smart Host is a reliable and well-established Hotel CRM tool, particularly strong in the DACH region.
Janis Pardon
Sales Manager
@
Mews
December 12, 2023,
Janis Pardon
has seen a demo of
Smart Host GmbH
Guest Data Centralization: Smart Host CRM brings together guest data from various sources, including your hotel program, surveys, and intelligent analysis. This centralization allows you to create rich guest profiles, providing a complete picture of your guests and their needs.
Automated Campaign Suggestions: The campaign module leverages intelligent guest profiles to automatically suggest tailored campaigns. These campaigns align with guest preferences and booking behavior. You can focus on crafting engaging content for newsletters while Smart Host handles campaign recommendations.
Pre-Stay and Post-Stay Surveys: Smart Host facilitates pre-stay and post-stay surveys, enabling you to gather valuable feedback from guests. These surveys contribute to guest profiling and enhance communication.
Dynamic Surveys: The system adapts to guest interactions, allowing you to create dynamic surveys that evolve based on individual preferences and behaviors.
Measurable Success: Smart Host provides tools for success measurement, ensuring that your CRM efforts yield tangible results. Whether it’s improving guest communication or enhancing loyalty, the system helps you track progress.
Christian Pfanner
CEO
@
be-oh Marketing
December 11, 2023,
Christian Pfanner
has tried
Smart Host GmbH
It makes my daily business easier and we can do all of the tasks faster. This saves a lot of time and gives us a competitve advantage.
The backend is very intuitive and self-explaining, therefore our time until we can work with it was very little.
Julia Schröder
Head of Sales & Marketing
@
Hotellistat GmbH
December 7, 2023,
Julia Schröder
has seen a demo of
Smart Host GmbH
Smart Host's CRM hotel software impresses with its comprehensive approach to guest and campaign management. From intelligent profiling to automated campaign suggestions, personalized offers, and streamlined communication, it empowers hotels to offer unique guest experiences while maximizing efficiency. The integration of artificial intelligence and transparent success measurement further distinguishes Smart Host in the competitive hotel software market.
Benjamin Kammerer
Head of Sales
@
TourOnline AG
December 7, 2023,
Benjamin Kammerer
has tried
Smart Host GmbH
SmartHost provides our customers with a fast and easy way to create campaigns and/or offers at the highest level. The offers convert very well, and the campaigns have high click-through rates, generating an above-average number of bookings. For our customers and us, SmartHost is a strong partner in this field!
Benjamin Heiß
Developer
@
elite solutions gmbh
December 4, 2023,
Benjamin Heiß
heard from clients about
Smart Host GmbH
We don’t work with the software itself but we can say that implementing new features and making changes in the API is always very easy with Smart Host as their teams are very professional and easy to communicate with.
Our customers like using Smart Host and are very satisfied with the integration to Elite.
Gera Bachner
Quality & Project Manager
@
hotelkit GmbH
November 29, 2023,
Gera Bachner
heard from clients about
Smart Host GmbH
· Fine segmentation of guest data and creation of guest profiles
· Easy to understand and to use
· Many features for automation of guest communication and content creation
· Live dashboard for an overview of the hotel’s figures
· Powerful integrations to many PMS and channel managers
November 23, 2023,
Vasiliki Filippidou
has tried
Smart Host GmbH
Many features for automation of guest communication. Furthermore there are a lot of different abilities on content creation.
The UI is very friendly for the user.
The product is already integrated to a large number of pms
Thomas Hertkorn
Lead AI & Innovations, Lead SMB Department
@
Peak Ace AG
November 13, 2023,
Thomas Hertkorn
heard from clients about
Smart Host GmbH
The services and products of Smart Host deliver a recognizable increase in direct bookings. The Features and the Design of the campaigns are usually outstanding, the mini Websites that are created per offer look fantastic.
Dennis Pfister
CCO
@
DIRS21 by TourOnline AG
July 4, 2023,
Dennis Pfister
heard from clients about
Smart Host GmbH
Smarthost helps our customers in digital sales (especially in direct sales) to become even more successful. The APIs in particular are great from a technical point of view & a clever product combination.
May 12, 2023,
Maureen Träger
heard from clients about
Smart Host GmbH
Smart Host is a perfect addition to the guest journey of straiv.
They offer a great CRM, offer management and guest communication.
It helps the hotels to generate more direct bookings and to win regular guests with their automated email campaigns.
Christoph Lülling
Sales Manager
@
Softstar GmbH
May 10, 2023,
Christoph Lülling
regularly uses
Smart Host GmbH
great staff, professional Sales Tools, outstanding products, always in exchange with partners and hoteliers to make the guest a great stay with the help of the newest technologies. always available. Always solution oriented
Question:
What differentiates this product or service from the competition?
Answer:
What truly makes this partnership special is the way our solutions work together so naturally and seamlessly, allowing our customers to create a truly smooth and memorable guest journey. I also really value the way the Smarthost team works: they genuinely take the time to listen to their customers’ needs & challenges, respond with thoughtful, solution-driven ideas, and always stay honest by only promising what they can truly deliver.
Showing all answers to:
"What differentiates this product or service from the competition?"
Nastaran Anjileli
Team Lead Sales
@
straiv GmbH
December 17, 2025,
Nastaran Anjileli
has seen a demo of
Smart Host GmbH
What truly makes this partnership special is the way our solutions work together so naturally and seamlessly, allowing our customers to create a truly smooth and memorable guest journey. I also really value the way the Smarthost team works: they genuinely take the time to listen to their customers’ needs & challenges, respond with thoughtful, solution-driven ideas, and always stay honest by only promising what they can truly deliver.
Dominik Langkabel
Sales Director
@
Mews
December 12, 2025,
Dominik Langkabel
has seen a demo of
Smart Host GmbH
Smarthost stands out through its uniquely intelligent approach to guest segmentation and automation. Unlike many competitors that rely on static templates or generic campaigns, Smarthost uses real behavioral data to create meaningful, personalized interactions at scale. The platform feels modern, intuitive, and far less complex than many legacy CRM tools, making it easy for hotel teams to see immediate value. Their customer support is also exceptionally proactive and solution-oriented, which makes the entire experience feel like a true partnership rather than just another software subscription.
Tobias Roelen-Blasberg
Co-Founder
@
MARA Solutions
December 5, 2025,
Tobias Roelen-Blasberg
heard from clients about
Smart Host GmbH
Smart Host’s advantage is that it is purpose-built for hotels, not a repurposed email tool. This means automated offers tied to availability, lifecycle-based messaging, integrated PMS data, and analytics designed specifically for hospitality revenue goals. Many marketing tools claim personalization; Smart Host actually operationalizes it at scale. Its strength is the combination of hotel-specific CRM + automation + revenue-oriented communication, all in one system. For properties in the DACH region especially, it’s one of the most mature and field-tested solutions available.
Antonia Quell
Marketing Lead
@
DialogShift
October 8, 2025,
Antonia Quell
has seen a demo of
Smart Host GmbH
SmartHost is a partner with a strong sense of initiative and a clear roadmap. This collaboration is unique in that it delivers real added value. This makes SmartHost a perfect partner for DialogShift, where we work on AI applications designed to reduce workloads.
Maureen Träger
Partner Manager
@
straiv
September 29, 2025,
Maureen Träger
heard from clients about
Smart Host GmbH
At straiv, we have maintained a close partnership with Smart Host for years, collaborating on events and trade shows. The combination of our Digital Guest Journey solutions and their powerful CRM platform is the perfect mix to create a seamless experience for the guest and a happy hotelier. Smart Host's core strength lies in its ability to centralize and leverage guest data to drive measurable results. Additionally, their comprehensive analytics tool is a key differentiator, providing the necessary steering instrument for modern hoteliers.
Philipp Becker
Geschäftsführer
@
Martin Becker GmbH
November 22, 2024,
Philipp Becker
heard from clients about
Smart Host GmbH
Smart Host is directly and easily accessible for our hotel customers, speaks the language of our customers and cooperates with our company simply and competently with a common goal: Happy hotel customers with great digital solutions for the development of a seamless, automated and individual support of the Digital Guest Journey
Martin Tauber
CEO & Co-Founder
@
Guestnet
November 22, 2024,
Martin Tauber
heard from clients about
Smart Host GmbH
As a partner, we appreciate Smart Host for its user-friendly design and practical functionality. The combination of automated campaigns and CRM features ensures effective guest communication, while the intuitive interface makes it easy to use without extensive training. Its reliable support and continuous improvements make it a solid and trusted choice for hotels, particularly in the DACH region.
Maurice Sausse
Manager
@
Guestline
November 23, 2024,
Maurice Sausse
has seen a demo of
Smart Host GmbH
One big plus is the customer service. Every hotel has a dedicated person, who is supporting the hotel to use the solution the right way and make most out of it. Also theirs PMS integrations are very good and deep.
Michael Albert
Owner
@
Zahlenwerk21
December 13, 2023,
Michael Albert
regularly uses
Smart Host GmbH
The clear guidance in the menu makes it easy to find your way around and is fun to use. You can usually get your questions answered yourself using the small information tips via mouse-over. The support is fast and competent. I like that and it gives SmartHost a real edge over the competition.
Martin Leitinger
Vertriebsmitarbeiter
@
GAS
December 13, 2023,
Martin Leitinger
has tried
Smart Host GmbH
Smart Host is very innovative and easy to use. Many other tools are too complicated and need a lot of explaining and training. The mix of automated campaigns, planned campaigns and a CRM functions creates perfect guest communication that covers the whole guest lifecycle.
Sebastian Linecker
CEO
@
Linecker GmbH
December 13, 2023,
Sebastian Linecker
regularly uses
Smart Host GmbH
Smart Host CRM stands out from the competition with its sleek and user-friendly design, surpassing older, less UI/UX-optimized alternatives. The ease of implementation further differentiates it from other CRM systems. Smart Host maintains technological relevance, offering easy operation, top-notch support, and high ROI. Its flexibility, continuous evolution, accurate newsletter filters, clear UI/UX, fast loading speed, and detailed guest data analysis contribute to its distinctiveness in the CRM landscape.
Oliver Kremmer
Director of Sales and Client Relations
@
asut computer & rechenzentrum GmbH
December 13, 2023,
Oliver Kremmer
heard from clients about
Smart Host GmbH
Smart Host stands out with agile development, frequent updates, and a responsive team, demonstrating innovation in hospitality tech. It excels in holistic guest profiling, intelligent campaign recommendations, and adaptive surveys, fostering personalized interactions. Notably, it ensures measurable impact, focusing on enhanced communication. Recognized for speed in feature delivery and top integrations, Smart Host is a dynamic and customer-centric Hotel CRM in the DACH region.
Janis Pardon
Sales Manager
@
Mews
December 12, 2023,
Janis Pardon
has seen a demo of
Smart Host GmbH
Holistic Guest Profiling: Unlike many competitors, Smart Host CRM excels in centralizing guest data. It seamlessly integrates information from various sources, creating rich guest profiles. This comprehensive view enables personalized interactions and tailored services.
Intelligent Campaign Recommendations: Smart Host’s campaign module stands out. It doesn’t just offer basic campaign management; it analyzes guest behavior and suggests relevant campaigns automatically. This dynamic approach ensures that your marketing efforts resonate with guests.
Adaptive Surveys: While other CRMs may stick to static surveys, Smart Host embraces dynamic surveys. These adapt based on individual preferences and interactions. Whether it’s pre-stay or post-stay, you’ll gather valuable insights without overwhelming guests.
Measurable Impact: Smart Host doesn’t leave success to chance. It provides tools for measurement. Whether you’re tracking guest satisfaction, loyalty, or revenue, the system ensures you can quantify the impact of your CRM strategies.
Enhanced Communication: Ultimately, Smart Host focuses on enhancing communication between hotels and guests. By understanding preferences, streamlining processes, and delivering targeted content, it fosters stronger relationships.
Christian Pfanner
CEO
@
be-oh Marketing
December 11, 2023,
Christian Pfanner
has tried
Smart Host GmbH
this product is the fastest and best developed tool we have used so far. Too the support is very professional, easy to reach and always has people on board that can instantly help you.
Technically and in regards to the price-performance ratio this is very competitive and absolutely recommendable.
Julia Schröder
Head of Sales & Marketing
@
Hotellistat GmbH
December 7, 2023,
Julia Schröder
has seen a demo of
Smart Host GmbH
Smart Host distinguishes itself through its holistic approach to guest and campaign management, leveraging advanced features, artificial intelligence, and user-friendly interfaces to create a comprehensive and efficient solution for hotels. The focus on customization, automation, and data-driven decision-making sets it apart from other similar tools in the market.
Benjamin Kammerer
Head of Sales
@
TourOnline AG
December 7, 2023,
Benjamin Kammerer
has tried
Smart Host GmbH
The user interface of SmartHost is clear, understandable, and easy to use for our customers. As technology partners, it is important for us to interact on an equal footing and continually develop the products in the best interest of our shared customers.
Benjamin Heiß
Developer
@
elite solutions gmbh
December 4, 2023,
Benjamin Heiß
heard from clients about
Smart Host GmbH
We enjoy working with Smart Host as it has been shown in the past that customer satisfaction is very important to them and this is consistent with our philosophy here at Elite.
The integration with Elite is constantly improving, the more common customers we have.
Gera Bachner
Quality & Project Manager
@
hotelkit GmbH
November 29, 2023,
Gera Bachner
heard from clients about
Smart Host GmbH
· Personal support through long-term assigned personal success manager
· Enables very personal, individualized guest communication with little time and effort
· Fast software development and Smart Host delivers many new features all the time
November 23, 2023,
Vasiliki Filippidou
has tried
Smart Host GmbH
Fast software development and Smart Host delivers many new features all the time. The team is very responsive.
The product provides individualized guest communication easily and very fast. Personal support is one of the assets using a long - term assigned success manager
Thomas Hertkorn
Lead AI & Innovations, Lead SMB Department
@
Peak Ace AG
November 13, 2023,
Thomas Hertkorn
heard from clients about
Smart Host GmbH
Competitors are many out there. Usually the direct connection to PMS Systems is not really available or just in a "basic" way - Smart Host managed to integrate a lot of big PMS System deeply in their Systems and therefore can use a lot of the PMS Information for their Mailings.
Dennis Pfister
CCO
@
DIRS21 by TourOnline AG
July 4, 2023,
Dennis Pfister
heard from clients about
Smart Host GmbH
The layout of the offers for guests and the selection of templates for hotels is great. In addition, there is the great user-friendliness in the backend. We have been able to implement many successful projects together.
May 12, 2023,
Maureen Träger
heard from clients about
Smart Host GmbH
Smart Host is a reliable partner and always technologically up to date.
It has an easy operation, top support and high ROI.
Using and planning campaigns is really easy. It is also very flexible and always evolving.
The filter function for the newsletters is very accurate.
Christoph Lülling
Sales Manager
@
Softstar GmbH
May 10, 2023,
Christoph Lülling
regularly uses
Smart Host GmbH
Fast communication channels, Unique products, always looking for new ideas to increase the direct bookings of a hotel. powerful campaign management with money back guarantee. Every hotel has a permanent contact person
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Be open to change. The tool is intuitive to use, and supported by a team that truly listens and helps you get the most out of it and it smoothens your guest journey and reduces a lot of work load. :)
Showing all answers to:
"Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Nastaran Anjileli
Team Lead Sales
@
straiv GmbH
December 17, 2025,
Nastaran Anjileli
has seen a demo of
Smart Host GmbH
Be open to change. The tool is intuitive to use, and supported by a team that truly listens and helps you get the most out of it and it smoothens your guest journey and reduces a lot of work load. :)
Dominik Langkabel
Sales Director
@
Mews
December 12, 2025,
Dominik Langkabel
has seen a demo of
Smart Host GmbH
Give Smarthost the opportunity to show what it can really do by integrating it fully into your guest communication workflows from the start. The more data you allow the system to work with, the more powerful the insights and automation become. Don’t hesitate to lean on their team during onboarding — their guidance will help you unlock value quickly and ensure that your marketing becomes more targeted, efficient, and impactful from day one.
Tobias Roelen-Blasberg
Co-Founder
@
MARA Solutions
December 5, 2025,
Tobias Roelen-Blasberg
heard from clients about
Smart Host GmbH
Approach Smart Host as a strategic revenue engine, not an optional marketing add-on. The hotels that see the strongest ROI are the ones that commit to clean PMS data, define a clear guest communication strategy, and allow Smart Host to automate aggressively across the guest lifecycle. If you’re looking to meaningfully increase direct bookings and reduce manual workload, Smart Host can deliver — but only if you use it as the core of your CRM and guest communication framework, not as a side tool.
Antonia Quell
Marketing Lead
@
DialogShift
October 8, 2025,
Antonia Quell
has seen a demo of
Smart Host GmbH
SmartHost is a partner with a clear vision, meaningful integrations, and a reliable team. Our partnership is built on trust and continues to drive our company forward. We highly recommend the SmartHost team.
Maureen Träger
Partner Manager
@
straiv
September 29, 2025,
Maureen Träger
heard from clients about
Smart Host GmbH
ocus on the data centralization capabilities and commit to utilizing the comprehensive Analytics tool. Smart Host's core value lies in leveraging your guest data for measurable results, so make sure your team is ready to act on the insights provided to truly maximize your revenue.
Philipp Becker
Geschäftsführer
@
Martin Becker GmbH
November 22, 2024,
Philipp Becker
heard from clients about
Smart Host GmbH
Die Automatisierung von Marketing-Kampagnen und Newslettern, kombiniert mit auf Gäste zugeschnittene Angebote und Inhalte kann ein großer Vorteil im Wettbewerb sein, um Stammgäste für sich binden und generieren zu können.
Martin Tauber
CEO & Co-Founder
@
Guestnet
November 22, 2024,
Martin Tauber
heard from clients about
Smart Host GmbH
Take full advantage of Smart Host's automation and guest profiling features to personalize your communication and maximize direct bookings. Start with a clear strategy for your campaigns, and don’t hesitate to reach out to their support team—they’re highly responsive and can help you make the most of the system.
Maurice Sausse
Manager
@
Guestline
November 23, 2024,
Maurice Sausse
has seen a demo of
Smart Host GmbH
Especially if you are a leisure hotel with a lot of upsell potential and outlets it is definitely worth getting in touch with the company. There is a lot of automation which reduces manual work and the staff can focus on the guest.
Michael Albert
Owner
@
Zahlenwerk21
December 13, 2023,
Michael Albert
regularly uses
Smart Host GmbH
Please always consider the entire customer journey. How do the prices from my PMS get to SmartHost and how can they be booked in again. And the second tip. It's better to have less and it works than to overload and nothing works right. Just smart.
Martin Leitinger
Vertriebsmitarbeiter
@
GAS
December 13, 2023,
Martin Leitinger
has tried
Smart Host GmbH
It is the best desition, cause my Marketing is focused now. I can use the data, and every single adress of my costumers is gold value. The Email Automation before the Check In, und after the Check out, saves al lot of time for me and my customers.
Sebastian Linecker
CEO
@
Linecker GmbH
December 13, 2023,
Sebastian Linecker
regularly uses
Smart Host GmbH
My advice? Maximize Smart Host CRM's potential by using its comprehensive features for a holistic strategy. Leverage the team's expertise to implement effective customer-centric strategies. For increased direct bookings, capitalize on the tool's simplicity in crafting tailored newsletters and campaigns. Smart Host CRM is a powerful ally for optimizing customer relationships, streamlining sales, and enhancing overall efficiency.
Oliver Kremmer
Director of Sales and Client Relations
@
asut computer & rechenzentrum GmbH
December 13, 2023,
Oliver Kremmer
heard from clients about
Smart Host GmbH
My advice to hoteliers considering SmartHost: Prioritize data accuracy and integration and input accurate guest data for effective campaigns. Seamlessly integrate SmartHost with your existing systems, maximizing its recommendations. Regularly maintain and clean guest profiles for better personalization. Train your staff to optimize SmartHost for your hotel's unique needs to fully harness its capabilities. Embrace the dynamic surveys that give you the possibility to listen to guest feedback via post-stay surveys for continuous improvement.
Smart Host complements our PMS perfectly!
Janis Pardon
Sales Manager
@
Mews
December 12, 2023,
Janis Pardon
has seen a demo of
Smart Host GmbH
Certainly! If you’re a hotelier considering Smart Host CRM, my advice would be to prioritize data quality and integration. Here’s why:
Data Accuracy Matters: Ensure that the guest data you input into Smart Host is accurate and up-to-date. Garbage in, garbage out! High-quality data leads to better guest profiles and more effective campaigns.
Integration Is Key: Smart Host’s power lies in its ability to centralize data from various sources. Integrate it seamlessly with your existing systems—PMS, booking engines, and surveys. The more data it can access, the smarter its recommendations will be.
Regular Maintenance: Regularly review and clean your guest profiles. Remove duplicates, update contact details, and track guest preferences. A well-maintained database ensures better personalization.
Training and Adoption: Train your staff on using Smart Host effectively. Understand its features, explore campaign options, and leverage dynamic surveys. The more your team embraces it, the greater the impact.
Feedback Loop: Use Smart Host’s post-stay surveys to gather feedback. Listen to your guests—they’ll tell you what’s working and what needs improvement. Adjust your strategies accordingly.
Remember, Smart Host CRM is a powerful tool, but its effectiveness depends on how well you harness its capabilities. Invest time in understanding and optimizing it for your hotel’s unique needs.
Christian Pfanner
CEO
@
be-oh Marketing
December 11, 2023,
Christian Pfanner
has tried
Smart Host GmbH
Give the product a try and you will see that it will convince you. Anybody who always wanted a clear measurement of campaign success will immediately get a clear picture of the performance of the tool.
Julia Schröder
Head of Sales & Marketing
@
Hotellistat GmbH
December 7, 2023,
Julia Schröder
has seen a demo of
Smart Host GmbH
Implementing a robust CRM system like Smart Host is a powerful tool for enhancing guest experiences and optimizing marketing efforts. To fully capitalize on its features, invest time and resources in comprehensive staff training. Ensure your team is well-versed in using the system to its full potential, from creating personalized campaigns to leveraging AI-driven insights. The success of the platform often hinges on the proficiency of its users, so fostering a culture of continuous learning and proficiency will maximize the benefits for your hotel.
Benjamin Kammerer
Head of Sales
@
TourOnline AG
December 7, 2023,
Benjamin Kammerer
has tried
Smart Host GmbH
If you want to professionalize your campaigns with your existing guest data and create offers quickly and easily with a direct interface to your channel manager and/or hotel software, then SmartHost is a very good partner for you.
Benjamin Heiß
Developer
@
elite solutions gmbh
December 4, 2023,
Benjamin Heiß
heard from clients about
Smart Host GmbH
Most parts of the integration in Elite are in the background, which means you can keep your usual routine and improve it with the additional features smart host offers.
Additionally you can send offers with one click including alls the data that you have already entered in Elite.
Gera Bachner
Quality & Project Manager
@
hotelkit GmbH
November 29, 2023,
Gera Bachner
heard from clients about
Smart Host GmbH
As with most software, make sure to get a presentation or demo. They are really good at answering all questions you might have so don't be shy reaching out about whatever topic you would like to hear more about.
November 23, 2023,
Vasiliki Filippidou
has tried
Smart Host GmbH
Smart Host is a CRM and guest marketing platform which generates intelligent guest profiles. The tools of the automated campaigns and pre- prost or withing the stay reservation communication elevates the customer personalized experience
Thomas Hertkorn
Lead AI & Innovations, Lead SMB Department
@
Peak Ace AG
November 13, 2023,
Thomas Hertkorn
heard from clients about
Smart Host GmbH
Plug your PMS to it and work with the recommondations of the System to get personalized, in time messages out there that have an impact on your direct bookings. Double Check your E-Mail templates and test a lot!
Dennis Pfister
CCO
@
DIRS21 by TourOnline AG
July 4, 2023,
Dennis Pfister
heard from clients about
Smart Host GmbH
This product requires an intact system landscape in which the basics (in digital distribution) are in place. For me these are: PMS & CRS (channel manager incl. IBE), RMS. A CRM is a must have to remain competitive in the future.
May 12, 2023,
Maureen Träger
heard from clients about
Smart Host GmbH
If you want to generate more direct bookings, find the perfect fitted newsletter and campaign for your guests I would highly recommend using Smart Host as your tool.
The CRM tool, offers and messaging are all really easy to use and makes the processes and daily work easier.
Christoph Lülling
Sales Manager
@
Softstar GmbH
May 10, 2023,
Christoph Lülling
regularly uses
Smart Host GmbH
this produvt combines unique technoligies with great service behind. Never stand still an gives the hotelier a great tool to manage the right guestcommunication to the right time. The increase of direkt bookings is amazing.
Smart Host GmbH has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.