Popular in Operations
Best Property Management Systems of 2025
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2025
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2025
Tools to manage your hotel's accounting, budgeting and financial planning.
Popular in Revenue Management
Best Revenue Management Systems of 2025
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2025
Distribute your inventory to hundreds of channels to boost occupancy.
Best Business Intelligence of 2025
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
Popular in Marketing
Best Hotel CRM & Email Marketing of 2025
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2025
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2025
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
Popular in Guest Experience
Best Hotel Guest Apps of 2025
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2025
Empower guests with easy online check-in, personalized room access, and seamless upsell promotions.
Best Guest Messaging Software of 2025
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Smart Host Offers
4.6 (113 REVIEWS)
Philipp, Martin, Maurice + 26 more experts recommend Smart Host GmbH
Read RecommendationsRanked 3 (out of 51) in Direct Booking Tools
Smart communication for hoteliers and guests. Simple. Automated. Profitable.
92% recommended by 172 hotels
All Suite Resorts, Andreus Resorts, Schlosshotel & 169 others
Bell - AI powered product analyst
I analyzed all of Smart Host GmbH’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like SmartHost for its ability to create personalized and visually appealing newsletters, seamless integration with PMS systems, and versatile marketing tools that significantly increase guest engagement and booking conversions. Key features include targeted newsletter campaigns, intuitive design interfaces, and effective pre- and post-stay communications. However, users suggest improvements in data transfer reliability, customization options, and integration capabilities to further enhance operational efficiency and guest experience.
All Suite Resorts, Andreus Resorts, Schlosshotel & 169 others
Read their reviewsSupport
World-class
21 reviews mentions in "Support""
19 positive
2 negative
Hoteliers often praise the customer support of Smart Host's Direct Booking Tools product for its promptness and effectiveness. Support is easily accessible through various channels including phone and email, enabling rapid response to queries and issues. Users appreciate the knowledgeable and helpful nature of the support staff, who are seen as competent and attentive to feedback. The direct communication with support team members is highly valued, and hoteliers note that there is no cumbersome ticket system, which enhances the simplicity and efficiency of obtaining help. The support team’s openness to new ideas and willingness to implement suggestions fosters a positive experience for hoteliers.
Geschaftsfuhrer
2 months ago
Verified
... SmartHost is extremely easy to use and has a huge number of direct bookings. We didn't expect such a quick success. Plus a fast, helpful, competent support team. ...
See full reviewManagement
2 months ago
Verified
... The uncomplicated way if you need help without a ticket system. That the team is open to new ideas and wishes and that these are not only promised but also implemented. ...
See full reviewDigital Management
3 months ago
Verified
... Closeness to the customer - if there are any technical problems, SmartHost is there immediately - you have the feeling of working on an equal footing. The offer module is our favorite, it enables ...
See full reviewMarketing
3 months ago
Verified
... What I like best is Smart Host's email marketing. It's easy to use, allows for personalized campaigns and helps you target guests. This increases loyalty and generates more direct bookings - efficient and time-saving! It simplifies guest management, optimizes workflows and offers valuable insights through data-based analyses. The intuitive operation and first ...
See full reviewRezeptionistin
3 months ago
Verified
... Customizability for regular guests, we are generally on first name terms with the guests and it would be nice to be able to strike a more informal tone with the offers. ...
See full reviewMarketing
3 months ago
Verified
... The direct, friendly customer service, the constant development, the immediate help with questions and great training/meeting offers! It doesn't take long for inquiries to be responded to and contact by phone ...
See full reviewMarketing und Grafikdesign
5 months ago
Verified
... Personal contact and quick processing of questions or concerns by phone and email. Precise analysis of the campaigns sent and statistics in the dashboard. ...
See full reviewHoteldirektorin
5 months ago
Verified
... Competent advice in all matters. Very helpful and, above all, direct contact person who is responsible for us and is available for all concerns. Easy handling of the tools, very intuitive structure, ...
See full reviewGastgeberin
5 months ago
Verified
... The ease of use and the many options. The direct correspondence with the guest is great. The statistics are clear and helpful. ...
See full reviewEmpfangsassistenz
5 months ago
Verified
... The user interface is easy to use and looks nice. It is user-friendly for guests. Booking is possible directly when creating an offer. The idea of guest merging. ...
See full reviewRezeptionistin
6 months ago
Verified
... In my opinion, more extensive offers are still a bit confusing. Some guests are sometimes not familiar with the area and prefer to book by phone or have to ask for help by email. For larger offers, I ...
See full reviewMarketing & Sales Managerin
7 months ago
Verified
... Effective newsletter tool for targeted guest communication ...
See full reviewRezeptionsleitung
7 months ago
Verified
... The newsletters are quick and easy to create and also look really good and professional. If you have any questions, the SmartHost employees will take care of all concerns very quickly. ...
See full reviewMarketing
8 months ago
Verified
... We have been using SmartHost for a while now and are very happy with it. The new editor offers many design options and the end result is very appealing. I would especially like to highlight the great ...
See full reviewMitarbeiterin Buro und Rezeption
8 months ago
Verified
... It would sometimes be advantageous to receive a notification by email when a guest has a question about the offer, so that you don't always have to actively check for new messages in the tool. ...
See full reviewMarketing
8 months ago
Verified
... It would be great if you could see even more clearly which posts are working particularly well. One way to achieve this would be to implement a visualization tool such as a heat map. With such a heat map, you could see at a glance which posts are particularly well received by the target group and which are performing less well. This visual representation would not only make analysis ...
See full reviewHotelassistentin
8 months ago
Verified
... There are not many suggestions for improvement yet, because it is still in its infancy. The only thing: automatic transfer of motifs to the hotel program would be desirable (as is already the case ...
See full reviewManagement
8 months ago
Verified
... Great design for offers, room alternatives possible, intuitive operation, text blocks for additional information, can be individually set up, link to the digital guest folder possible, automatic ...
See full reviewGeschaftsfuhrerin
8 months ago
Verified
... Everything was great! From onboarding to signing the contract, everything was superbly organized. Always available, great support and reliable cooperation! I would especially like to highlight Lena - she is simply brilliant! She knows her stuff and is a wonderful ...
See full reviewHotelsekretarin
8 months ago
Verified
... Smart Host enables us to tailor our newsletters even more specifically to the needs of our customers, which has significantly increased the effectiveness of our newsletter campaigns. We are very happy with this new option and can only recommend it. If you have any questions, someone ...
See full reviewCEO
8 months ago
Verified
... - Good connection to the hotel program - Great marketing tool - If you have any questions, someone is always available and any problems can be solved quickly and easily. ...
See full reviewBack Office Managerin
8 months ago
Verified
... What I like best is that it is uncomplicated and very simple. Everything is very clear and easy to understand. The guests understand it very quickly too. ...
See full reviewMarketing
11 months ago
Verified
... While occasional disparities may arise between your crafted newsletter and its final appearance, SmartHost's robust support system ensures swift resolution. These moments serve as opportunities for growth, fostering adaptability and enhancing your skills. With SmartHost's user-friendly interface and responsive assistance ...
See full reviewSelbststandig
14 months ago
Verified
... We are very happy with Smart Host, it is constantly being developed and improved. Any potential problems will be resolved quickly. We currently have no improvements. ...
See full reviewHotellerie
14 months ago
Verified
... Fast, easy and intuitive handling, automatic translations, look & feel, good, helpful and easily accessible support, and responsiveness to special customer requests ...
See full reviewHotelier
14 months ago
Verified
... You should be able to freely decide that the campaign emails can be sent in shorter periods of time. The images for the newsletter could be stored in a separate media library. ...
See full reviewSales & Marketing
14 months ago
Verified
... Great charging speed from the tool. We keep track of the guest data jungle and all data is brought together centrally in one place. We were able to increase direct bookings. ...
See full reviewAutomation
Optimized
12 reviews mentions in "Automation""
9 positive
3 negative
Hoteliers often highlight Smart Host's automation capabilities, emphasizing how the software streamlines tasks such as sending arrival emails to guests automatically two days before check-in. Reviewers appreciate the intuitive email marketing feature, which allows for personalized and targeted campaigns that boost guest loyalty and increase direct bookings. The automation of processes, like the inclusion of AI in creating newsletters, is valued for its time-saving benefits. Furthermore, hoteliers note that improvements, such as the implementation of automated feedback systems between newsletters and hotel programs or PMS, are on their wishlist to enhance existing workflows. Overall, they recognize Smart Host's ability to identify and correct errors through automated updates, reflecting frequent attention to customer feedback.
Assistenz
2 months ago
Verified
... I find it practical that an AI can be activated directly when creating a newsletter, which helps me to write the texts better. Saves time. ...
See full reviewManagement
2 months ago
Verified
... The stability of the interface to Fidelio, as failures occur from time to time. When offers are made and the partner writes back, an error message appears because they do not know the email address. When merging file ...
See full reviewDeputy Hotel Manager
3 months ago
Verified
... Everything we wanted to improve, e.g. time of sending or special requirements in the editor, has now been implemented. :) ...
See full reviewDigital Management
3 months ago
Verified
... Closeness to the customer - if there are any technical problems, SmartHost is there immediately - you have the feeling of working on an equal footing. The offer module is our favorite, it enables direct booking with a wow effect for the hotel guest - an experience even before the vacation begins. The campaign module with its occupancy overview "at a glance" has replaced our old ...
See full reviewMarketing
3 months ago
Verified
... What I like best is Smart Host's email marketing. It's easy to use, allows for personalized campaigns and helps you target guests. This increases loyalty and generates more direct bookings - efficient ...
See full reviewMarketing
3 months ago
Verified
... Nothing, in my opinion Smart Host is developing well and quickly and is able to identify and correct sources of error themselves. Because they are always attentive to our feedback, you feel noticed. ...
See full reviewHoteldirektorin
5 months ago
Verified
... Competent advice in all matters. Very helpful and, above all, direct contact person who is responsible for us and is available for all concerns. Easy handling of the tools, very intuitive structure, especially of the campaign ...
See full reviewGastgeberin
5 months ago
Verified
... It would be great to have an automated arrival email for the guest with all the important information, which is automatically sent two days before check-in. ...
See full reviewMarketing & Sales Managerin
7 months ago
Verified
... We particularly appreciate the user-friendliness and versatility of the Smart Host newsletter tool. It allows us to address our guests in a targeted and personal manner, which helps us achieve a higher engagement rate. The detailed analyses and reports help us to continuously improve ...
See full reviewRezeptionsleitung
7 months ago
Verified
... What is missing from the newsletters is the exact opening dates - i.e. which newsletter subscribers have already opened the newsletter and which have not. It would also be useful to see when guests ...
See full reviewMarketing
8 months ago
Verified
... It would be great if we could see in the statistics which links were clicked how often. That would really help us to make the campaigns even better in terms of content. It would also save time if you could decide straight away when activating a campaign whether you want to activate it or save it as "in progress". Then you don't always have to change it afterwards. Another time-saving little thing: when sending a test ...
See full reviewMitarbeiterin Buro und Rezeption
8 months ago
Verified
... With just a few clicks, you can create an offer and always get a good overview of the current status of the offers in the offer manager. Creating a newsletter is also simple and smart. ...
See full reviewHotelassistentin
8 months ago
Verified
... Great prestay, poststay, newsletter communication tool. The text writing AI is helpful if you use it correctly. Targeted address management and target group-oriented newsletter writing is good. ...
See full reviewManagement
8 months ago
Verified
... Great design for offers, room alternatives possible, intuitive operation, text blocks for additional information, can be individually set up, link to the digital guest folder possible, automatic ...
See full reviewHotelleitung
8 months ago
Verified
... It would be great if pre-stay requests could be directly incorporated into the hotel program (especially requests regarding housekeeping). It would also be positive if the ratings from the post-stay ...
See full reviewGeschaftsfuhrer
9 months ago
Verified
... You can send your guests beautifully designed emails and websites without much effort. Once you have set them up, you save a lot of time. Since the data is transferred automatically, you don't ...
See full reviewManagement
14 months ago
Verified
... There should also be the option to insert videos into the newsletters. It would be nice if it were possible for the guests' stated preferences and characteristics to be automatically adopted in ...
See full reviewGeschaftsfuhrer
14 months ago
Verified
... Easy handling and transparent evaluations. We have been working very successfully with these systems for a few years. There are always innovations. ...
See full reviewHotelier
14 months ago
Verified
... You should be able to freely decide that the campaign emails can be sent in shorter periods of time. The images for the newsletter could be stored in a separate media library. ...
See full reviewIntegrations
Seamless
7 reviews mentions in "Integrations""
6 positive
1 negative
Hoteliers often highlight Smart Host GmbH’s Direct Booking Tools for its integration capabilities. The tool is appreciated for its direct integration with the website, where requests are channelled seamlessly into the smart host, enhancing user experience. The ability of Smart Host to closely integrate with popular Property Management Systems (PMS), such as Fidelio, is noted, although there are occasional stability issues with the interface. Users also express a desire for additional integration features, such as storing option bookings directly in the PMS. Overall, the integrations are valued for their ability to simplify operational processes, providing hoteliers with a feeling of empowerment and closeness to customers.
Management
2 months ago
Verified
... The stability of the interface to Fidelio, as failures occur from time to time. When offers are made and the partner writes back, an error message appears because they do not know the email address. ...
See full reviewDigital Management
3 months ago
Verified
... If SmartHost is ever able to store option bookings in the PMS, that would be the icing on the cake for our 4 resorts. ...
See full reviewHoteldirektorin
5 months ago
Verified
... Integration on the website (request page that goes directly into the smart host). I can't really think of anything else. ...
See full reviewHotelassistentin
8 months ago
Verified
... There are not many suggestions for improvement yet, because it is still in its infancy. The only thing: automatic transfer of motifs to the hotel program would be desirable (as is already the case ...
See full reviewManagement
8 months ago
Verified
... Interface in both directions with Ibelsa so that existing guest data can be used. Unfortunately, each guest has to be re-entered and the existing data cannot be used. Changing an offer is almost impossible, it then has to be canceled and rewritten. If an offer is canceled by a guest, the room is not automatically ...
See full reviewHotelleitung
8 months ago
Verified
... It would be great if pre-stay requests could be directly incorporated into the hotel program (especially requests regarding housekeeping). It would also be positive if the ratings from the post-stay survey could also be integrated into the company ...
See full reviewCEO
8 months ago
Verified
... - Good connection to the hotel program - Great marketing tool - If you have any questions, someone is always available and any problems can be solved quickly and easily. ...
See full reviewAssistent der GF
9 months ago
Verified
... What I like most is the ease of use when creating campaigns as well as the really nicely prepared design and layout! ...
See full reviewHotellerie
14 months ago
Verified
... Integration of the data back into the hotel program, accuracy when following up (reservations outside of Smarthost are not taken into account during follow-up, which leads to misunderstandings with ...
See full reviewSelbststandig
14 months ago
Verified
... Newsletter - appeals to more new guestsFiltering of different groupsWe stay in contact with the guestsProfessional appearance towards the guests ...
See full reviewHotelier
14 months ago
Verified
... The simple and clear design of the user interface. Everything is easy to find, but there is still the necessary depth. The fact that the hotel program remains a leader in terms of data sets is ...
See full reviewSales & Marketing
14 months ago
Verified
... Image database for faster handling of campaigns would be great, but probably just a matter of habit and not necessary for other customers. ...
See full reviewValue
Outstanding
23 reviews mentions in "Value""
22 positive
1 negative
Hoteliers often praise Smart Host's 'Direct Booking Tools' product for its exceptional value for money. Users find its email marketing capabilities particularly compelling, as they simplify the creation of personalized campaigns, leading to increased loyalty and direct bookings. The platform is deemed efficient and time-saving, offering a straightforward and user-friendly experience. With a comprehensive set of features that meet diverse requirements, it delivers significant benefits relative to its cost, which distinguishes it from competitors. The modern design and intuitive usability contribute further to its perceived value, while the absence of any suggestions for improvement underscores its effectiveness in meeting user needs.
Geschaftsfuhrer
2 months ago
Verified
... Direct marketing - targeted and successful ...
See full reviewDigital Management
3 months ago
Verified
... Closeness to the customer - if there are any technical problems, SmartHost is there immediately - you have the feeling of working on an equal footing. The offer module is our favorite, it enables direct booking with a wow ...
See full reviewMarketing
3 months ago
Verified
... What I like best is Smart Host's email marketing. It's easy to use, allows for personalized campaigns and helps you target guests. This increases loyalty and generates more direct bookings - ...
See full reviewGastgeberin
5 months ago
Verified
... The ease of use and the many options. The direct correspondence with the guest is great. The statistics are clear and helpful. ...
See full reviewRezeptionistin
6 months ago
Verified
... In my opinion, more extensive offers are still a bit confusing. Some guests are sometimes not familiar with the area and prefer to book by phone or have to ask for help by email. For larger offers, I ...
See full reviewMarketing & Sales Managerin
7 months ago
Verified
... We particularly appreciate the user-friendliness and versatility of the Smart Host newsletter tool. It allows us to address our guests in a targeted and personal manner, which helps us achieve a higher engagement rate. The detailed ...
See full reviewRezeptionsleitung
7 months ago
Verified
... The newsletters are quick and easy to create and also look really good and professional. If you have any questions, the SmartHost employees will take care of all concerns very quickly. ...
See full reviewMitarbeiterin Buro und Rezeption
8 months ago
Verified
... Time-saving, modern and easy-to-use tools ...
See full reviewMarketing