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Smart Host Offers
4.6 (149 REVIEWS)
HT Score
91 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Nastaran, Dominik, Dominik + 35 more experts recommend Smart Host GmbH
Read Recommendations
Smart Host Offers
Ranked 3 (out of 58) in Direct Booking Tools
Smart communication for hoteliers and guests. Simple. Automated. Profitable.
92% recommended by 237 hotels
All Suite Resorts, Andreus Resorts, Schlosshotel & 234 others
Bell - AI powered product analyst
I analyzed all of Smart Host GmbH’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
SmartHost stands out as a comprehensive direct booking tool in the hotel industry, praised for its stable performance and effective guest communication features. It enhances hotel efficiency by automating offer requests and simplifying guest interactions, directly impacting revenue through better guest experiences. However, it faces challenges with integrating payment solutions and could benefit from improved customization and AI automation, highlighting both strengths and potential growth areas.
All Suite Resorts, Andreus Resorts, Schlosshotel & 234 others
Read their reviewsWhat Types of Hotels Smart Host GmbH is Popular For
Size
6 | X-Small (1-9 room)
114 | Small (10-49 room)
102 | Mid-Sized (50-99 room)
35 | Large (100-499 room)
1 | X-Large (500+ room)
Country
111 | Austria
71 | Germany
38 | Italy
35 | Switzerland
1 | Greece
1 | United Arab Emirates
Type
106 | Boutique Hotels
83 | Bed & Breakfast & Inns
80 | Luxury Hotels
74 | Resorts
61 | Airport/Conference Hotels
50 | Branded Hotels
45 | City Center Hotels
44 | Limited Service & Budget Hotels
19 | Extended Stay & Serviced Apartments
10 | Vacation Rentals & Villas
8 | Hostels
3 | RV Parks & Campgrounds
2 | Casinos
1 | Motels
Region
256 | Europe
1 | Middle East
Category
247 | Hotel CRM & Email Marketing
156 | Guest Messaging Software
149 | Direct Booking Tools
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What is Smart Host GmbH?
Founded in 2017 | Headquarters in Berlin (Germany) | 23 employees
Smart Host Offers is a marketing automation platform tailored for hoteliers. It excels in creating personalized and visually appealing newsletters, integrating seamlessly with Property Management Systems (PMS), and offering a range of versatile marketing tools. These features significantly boost guest engagement and booking conversions.
Key functionalities include targeted newsletter campaigns, an intuitive design interface, and effective pre- and post-stay communications. Additionally, the platform streamlines operations by bundling all information in one place, allowing for quick responses to booking requests and guest inquiries, ensuring hoteliers always maintain an organized and efficient workflow.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Smart Host GmbH products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Smart Host GmbH Reviews Analyzed: 5
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Smart Host GmbH Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Smart Host GmbH
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Smart Host GmbH's Provided Description:
"With the Smart Host offer manager, you can answer booking requests from your guests in an optimized way and in no time at all. By bundling all information in one place and responding directly to concerns and requests from there, you always maintain an overview. Smart communication for hoteliers and guests. Simple. Automated. Profitable."
FAQs
Capabilities
Create branded offers in under two minutes
Create branded offers in under two minutes
Answer booking requests fast with a modular offer builder and ready-made templates for every occasion, from summer and winter to wellness and sports. Pick rooms, rates and content and hit send. Automated reminders and payment requests do the follow-up for you, so no offer slips through the cracks.
Show live availability in every offer
Show live availability in every offer
Guests see in real time whether the room you offered is still free, even days after their request. That saves you the back-and-forth emails and lets guests book while they're still excited about the trip.
Turn every offer into a branded mini-website
Turn every offer into a branded mini-website
Each offer becomes a stylish mini-website in your hotel's design, with image carousels that show guests what's waiting for them. You decide which content each guest sees, so families get different highlights than couples. Smart Host offers are typically booked more than twice as often as classic email offers.
Upsell bookable extras right in the offer
Upsell bookable extras right in the offer
Add bookable extras directly to the offer, from spa treatments to dinner packages. Guests pick what they want while they're planning their stay, and you grow revenue per booking without a single extra sales call.
Let guests accept, pay, book in one go
Let guests accept, pay, book in one go
With Smart Host Pay, guests accept the offer and pay or leave a deposit through your payment provider right away. Confirmed bookings flow automatically into your PMS, so your front desk can skip the manual data entry.
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Smart Host GmbH Reviews Summary
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.3/5
Implementation
4.5/5
Recommended by
Achievements
This vendor's trending score is rising, Smart Host Offers is the #3 most trending product in the Direct Booking Tools category (out of 58) and the #74 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSmart Host GmbH has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Smart Host GmbH Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Smart Host GmbH Case Studies
How Salzburger Hof Leogang Generated €61,715 From a Single Campaign to 232 Guests
Leogang (Austria)
How Lerch Genusswelten Cut OTA Revenue by €500K and Added €738K in Direct Bookings with Smart Host
Marktoberdorf (Germany)
Driving Engagement and Repeat Bookings
Bad Waltersdorf (Austria)
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
WendischRietz (Germany)
How Hotel Oderberger Perfected Guest Communication with Smart Host
Berlin (Germany)
How Hotel Post Ischgl restructured its guest communication with Smart Host
Ischgl (Austria)
Finally: easy guest communication
Westerstede (Germany)
More customer satisfaction in less time? Utopia?
Ratsch an der Weinstrasse (Austria)
No more unattractive newsletters from the PMS!
Sarnen (Switzerland)
Using Guest Data Correctly Through Automated Segmentation
Laces (Italy)
Easy handling & personal collaboration!
Titisee-Neustadt (Germany)
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
Casteldarne (Italy)
References
"We have been working with Smart Host for some time now and are extremely happy that we chose the system. This was the best decision. Our newsletters all look top "styled" and do little work. It simplifies a lot. The filtering works fantastic and is super useful for many other things as well. We would recommend it to anyone."
Carina
Natur- & Biohotel Bergzeit
"We use Smart Host for newsletter distribution, which we control according to target groups. Super simple! So the guest gets the information he is interested in."
Anna Scheriau
Hotel St. Oswald
"The planning of the newsletters is really very well organized and a very big help for us. In general, we find that SmartHost approaches their customers and takes care of them very well."
Familie Hofer
Wiesenhof Garden Resort
"We started with the campaign module years ago. It is so clear and simple that an extension to the offer manager was only logical. I would especially like to emphasize the extremely nice AND competent team around Julian Leitner. I can only recommend Smart Host across the board."
Andrea Kogler
Owner @
Hotel Kogler
"This is exactly how a newsletter program should be! Super easy to use - clear & logical. The selection is suggested by an algorithm and works flawlessly, so Smart Host relieves us of the most difficult part of sending newsletters. The interface to our hotel program allows transparency and the success is easily measurable. In addition, the customer service is very helpful! All questions and concerns are quickly addressed. In short - our expectations were exceeded!"
Alise P.
Hotel Post Ischgl
"Smart Host has really grown on us. This tool enables us to make our day-to-day work much easier with the offer manager. Newsletters alone were old fashioned, now it's the Smart Host campaigns that help us pick up the guest where their interest lies and give us an overview of what success the campaign is having in the first place."
Tanja Weirather
Inhaber @
Panorama Hotel Talhof
"For our hotel, Smart Host is an optimal relief for our employees in terms of correspondence with guests. In addition, a super contemporary sales tool for newsletter planning and design."
Gerhard Huber
Inhaber @
Concordia Wellnesshotel & Spa
"The arrival mailing is very good, because the guests can easily announce their wishes. For every change, the team is with the utmost care and fast implementation on my side. The review page is also top. If someone was not so happy, we can react immediately and the guest does not post it immediately on all online platforms. In times of Holiday Check and Co. a great advantage! I can only recommend the system."
Michaela Muster
Inhaberin @
Ratscher Landhaus - Hotel Sudsteiermark
"The newsletter planning is really a great tool with which you can advertise at the right time for the right period. You can send a lot of newsletters without being a annoyance, because the filtering works great and there is never a risk that guests get something twice or worse get a newsletter with a better price than the one they already have."
Mara Theiner
Manager @
Hotel Weisses Kreuz
"I have rarely experienced such friendly and competent support. Easy and understandable handling of the product. Everything is set up in such a way that you can use it without a lot of prior knowledge. You can send targeted newsletters and we have received an enormous increase in additional sales by sending pre-stay mails and learn a lot about our guests in advance, e.g. why the guest books with us. For us, this means that we can also provide the guest with specific information about his or her interests in advance."
Anja Herkenrath
Marketing Manager @
Torfhaus HARZRESORT
Featured Customers
More Products by Smart Host GmbH
Hotelier Rating
Looking for specific info?
10
Unique email marketing and clear CRM
Hotelier from 200 to 499 room Branded Hotel in Villandro (Italy)
Verified
7 days ago
What I like best about Smarthost are the targeted newsletter campaigns that are tailored to the booking behavior of the guests and the clear CRM system with all the desired functions. The unique customer service and the always friendly contact put the crown on the whole thing.
Italy
Italy
Hotelier
Large Hotel
10
Great work relief!
Assistentin Geschäftsleitung from 25-49 room Airport/Conference Hotel in Untergriesbach (Germany)
Verified
7 days ago
Newsletter marketing made easy. Suggested campaigns with the right recipients are stored immediately. Easy handling, direct evaluation and statistics. Also great and helpful support.
Germany
Germany
Assistentin Geschäftsleitung
Small Hotel
10
Good-looking offers and easy reviews, but support is slow
Direktionsassistentin from 25-49 room Bed & Breakfast & Inn in Grindelwald (Switzerland)
Verified
12 days ago
The offers are good looking for our clients
The clients can write easily a Reviews
The email marketing looks rather professional
Switzerland
Switzerland
Direktionsassistentin
Small Hotel
8
Contemporary and a support for the hotel business!
Direktion from 25-49 room Branded Hotel in Grein (Austria)
Verified
12 days ago
We have been working with Smart Host's offer manager for over a year now and are very impressed. Offers and reservations can be sent quickly and the guest has a modern and attractive booking overview. For our house, this is an optimal relief for our employees in terms of correspondence with the guests. In addition, a super modern sales tool...
Austria
Austria
Direktion
Small Hotel
8
So far good experience with email marketing and automailings
Assistenz from 50-74 room Bed & Breakfast & Inn in Pertisau (Austria)
Verified
13 days ago
I find it practical that an AI can be activated directly when creating a newsletter, which helps me to write the texts better. Saves time.
Austria
Austria
Assistenz
Mid-Sized Hotel
9
Great self-explanatory tool, easy to use and very good support
Hotelassistentin from 10 to 24 room Luxury Hotel in Schwaz (Austria)
Verified
13 days ago
Great prestay, poststay, newsletter communication tool. The text writing AI is helpful if you use it correctly. Targeted address management and target group-oriented newsletter writing is good.
Austria
Austria
Hotelassistentin
Small Hotel
8
Simple, clear daily work with fast support — occasional technical glitches
Marketing from 200 to 499 room Branded Hotel in Uberlingen (Germany)
Verified
16 days ago
Fast and reliable support via email and phone.
Simple and clear work with SmartHost, e.g., when creating newsletters (email marketing).
Good and clear structure that makes daily work easier and contributes to more direct bookings.
Regular training with practical content that really helps in everyday work.
Germany
Germany
Marketing
Large Hotel
10
Personalized pre-stay letters and WhatsApp support — but small tweaks need support
Teamleader Resort from 50-74 room Boutique in Grindelwald (Switzerland)
Verified
19 days ago
We are very pleased with the Pre-Stay Letter - that guests can personalize their stay in advance, WhatsApp option, and the support team from Smart Host.
Switzerland
Switzerland
Teamleader Resort
Mid-Sized Hotel
9
A simple tool with a big impact.
Hotelleitung from 25-49 room Bed & Breakfast & Inn in Portschach am Worther See (Austria)
Verified
21 days ago
I like the way the data is prepared (statistics, reservation download) and the editor, which is really easy to use. The customer support is also TOP! We have received some pre-stay feedback since the launch and can therefore prepare a lot of things in advance and also address them directly with the guest at check-in, etc. We have gained poi...
Austria
Austria
Hotelleitung
Small Hotel
10
CRM and correspondence in one place — digital meldescheine would make it complete
Hotelier from 75-99 room Boutique in St. Moritz (Switzerland)
Verified
25 days ago
Smart Host offers us an optimal solution bridging our CRM and correspondence management. It gives us a clear overview of everything, and standardized emails are handled automatically.
Switzerland
Switzerland
Hotelier
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
The offer tool from Smarthost is really great. It is not only visually appealing and user-friendly, but the option for guests to accept an offer directly and pay immediately is something I find especially impressive. It saves a lot of time and creates an excellent user experience for the guest. In addition, it’s a very strong CRM, and from our customers who are using it, I’ve heard nothing but positive feedback.
Showing all answers to: "What does this product or service do well?"
The offer tool from Smarthost is really great. It is not only visually appealing and user-friendly, but the option for guests to accept an offer directly and pay immediately is something I find especially impressive. It saves a lot of time and creates an excellent user experience for the guest. In addition, it’s a very strong CRM, and from our customers who are using it, I’ve heard nothing but positive feedback.
Smarthost does an excellent job of transforming guest data into actionable insights. The platform makes it incredibly easy to understand guest behavior, segment audiences, and launch personalized communication that actually converts. Its automation features are intuitive and save a tremendous amount of time, while the intelligent recommendations ensure that marketing efforts are always targeted and relevant. The tool is user-friendly, powerful, and delivers measurable uplift in upsells and direct bookings.
Smarthost does an excellent job of transforming guest data into actionable insights. The platform makes it incredibly easy to understand guest behavior, segment audiences, and launch personalized communication that actually converts. Its automation features are intuitive and save a tremendous amount of time, while the intelligent recommendations ensure that marketing efforts are always targeted and relevant. The tool is user-friendly, powerful, and delivers measurable uplift in upsells and direct bookings.
Smart Host is exceptionally strong at transforming raw guest data into high-impact, automated, and personalized communication. Its CRM and automation engine reliably drive direct revenue because campaigns are based on real guest behavior, not generic marketing blasts. For hotels that lack the resources for sophisticated segmentation or manual campaign building, Smart Host provides a level of marketing precision that most properties simply cannot achieve on their own. The platform’s ability to centralize guest profiles and automate pre-stay, upsell, and post-stay communication is where it truly delivers measurable value.
SmartHost is a beloved partner of ours! The team is reliable and always open to good ideas. Our integration enriches our product – and the guest experience in the hotel industry. SmartHost thus delivers real added value. Innovation is fun! We're really looking forward to the DialogShift x SmartHost Booking Agent!
Question:
What differentiates this product or service from the competition?
Answer:
What truly makes this partnership special is the way our solutions work together so naturally and seamlessly, allowing our customers to create a truly smooth and memorable guest journey. I also really value the way the Smarthost team works: they genuinely take the time to listen to their customers’ needs & challenges, respond with thoughtful, solution-driven ideas, and always stay honest by only promising what they can truly deliver.
Showing all answers to: "What differentiates this product or service from the competition?"
What truly makes this partnership special is the way our solutions work together so naturally and seamlessly, allowing our customers to create a truly smooth and memorable guest journey. I also really value the way the Smarthost team works: they genuinely take the time to listen to their customers’ needs & challenges, respond with thoughtful, solution-driven ideas, and always stay honest by only promising what they can truly deliver.
Smarthost stands out through its uniquely intelligent approach to guest segmentation and automation. Unlike many competitors that rely on static templates or generic campaigns, Smarthost uses real behavioral data to create meaningful, personalized interactions at scale. The platform feels modern, intuitive, and far less complex than many legacy CRM tools, making it easy for hotel teams to see immediate value. Their customer support is also exceptionally proactive and solution-oriented, which makes the entire experience feel like a true partnership rather than just another software subscription.
Smarthost stands out through its uniquely intelligent approach to guest segmentation and automation. Unlike many competitors that rely on static templates or generic campaigns, Smarthost uses real behavioral data to create meaningful, personalized interactions at scale. The platform feels modern, intuitive, and far less complex than many legacy CRM tools, making it easy for hotel teams to see immediate value. Their customer support is also exceptionally proactive and solution-oriented, which makes the entire experience feel like a true partnership rather than just another software subscription.
Smart Host’s advantage is that it is purpose-built for hotels, not a repurposed email tool. This means automated offers tied to availability, lifecycle-based messaging, integrated PMS data, and analytics designed specifically for hospitality revenue goals. Many marketing tools claim personalization; Smart Host actually operationalizes it at scale. Its strength is the combination of hotel-specific CRM + automation + revenue-oriented communication, all in one system. For properties in the DACH region especially, it’s one of the most mature and field-tested solutions available.
SmartHost is a partner with a strong sense of initiative and a clear roadmap. This collaboration is unique in that it delivers real added value. This makes SmartHost a perfect partner for DialogShift, where we work on AI applications designed to reduce workloads.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Be open to change. The tool is intuitive to use, and supported by a team that truly listens and helps you get the most out of it and it smoothens your guest journey and reduces a lot of work load. :)
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Be open to change. The tool is intuitive to use, and supported by a team that truly listens and helps you get the most out of it and it smoothens your guest journey and reduces a lot of work load. :)
Give Smarthost the opportunity to show what it can really do by integrating it fully into your guest communication workflows from the start. The more data you allow the system to work with, the more powerful the insights and automation become. Don’t hesitate to lean on their team during onboarding — their guidance will help you unlock value quickly and ensure that your marketing becomes more targeted, efficient, and impactful from day one.
Give Smarthost the opportunity to show what it can really do by integrating it fully into your guest communication workflows from the start. The more data you allow the system to work with, the more powerful the insights and automation become. Don’t hesitate to lean on their team during onboarding — their guidance will help you unlock value quickly and ensure that your marketing becomes more targeted, efficient, and impactful from day one.
Approach Smart Host as a strategic revenue engine, not an optional marketing add-on. The hotels that see the strongest ROI are the ones that commit to clean PMS data, define a clear guest communication strategy, and allow Smart Host to automate aggressively across the guest lifecycle. If you’re looking to meaningfully increase direct bookings and reduce manual workload, Smart Host can deliver — but only if you use it as the core of your CRM and guest communication framework, not as a side tool.
SmartHost is a partner with a clear vision, meaningful integrations, and a reliable team. Our partnership is built on trust and continues to drive our company forward. We highly recommend the SmartHost team.
+ 22
recommend
Recommended by
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Antonia Quell
Marketing Lead
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Nastaran Anjileli
Team Lead Sales
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Dominik Langkabel
Sales Director
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Mews
Dominik Langkabel
Sales Director
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Mews
Tobias Roelen-Blasberg
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Antonia Quell
Marketing Lead
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Maureen Träger
Partner Manager
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Director of Sales and Client Relations
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Vertriebsmitarbeiter
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Are you a consultant or vendor that recommends Smart Host GmbH?
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News
Smart Host GmbH
6 days ago
Smart Host Secures Growth Financing from Riverside Acceleration Capital and Kicks Off Its Next Expansion Phase
Smart Host GmbH
6 days ago
How Salzburger Hof Leogang Generated €61,715 From a Single Campaign to 232 Guests
Smart Host GmbH
1 month ago
How Lerch Genusswelten Cut OTA Revenue by €500K and Added €738K in Direct Bookings with Smart Host
Smart Host GmbH
9 months ago
Driving Engagement and Repeat Bookings
Smart Host GmbH
1 year ago
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
Smart Host GmbH
1 year ago
How Hotel Oderberger Perfected Guest Communication with Smart Host
Smart Host GmbH
1 year ago
How Hotel Post Ischgl restructured its guest communication with Smart Host
Smart Host GmbH
2 years ago
Finally: easy guest communication
Smart Host GmbH
2 years ago
More customer satisfaction in less time? Utopia?
Smart Host GmbH
2 years ago
No more unattractive newsletters from the PMS!
Smart Host GmbH
2 years ago
Using Guest Data Correctly Through Automated Segmentation
Smart Host GmbH
2 years ago
Easy handling & personal collaboration!
Smart Host GmbH
2 years ago
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
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Support
Verified Support
Smart Host GmbH has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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