Let us find your solution Best 10 Meetings & Events Intelligence 2021 | Find Reviews, Pricing, Buying Guide
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What is event intelligence software software?Meetings and events revenue account for a significant percentage of total revenue for the hotels, resorts and conference centers, yet most managers are not yet utilizing technology to understand and analyze basic information like market trends, customer insights or space performance. With Meetings and Events Intelligence organizations are empowered to make decisions that allow them to only accept the most profitable business. Meetings and events venues continue to evolve. Spaces are more sophisticated, unique and in-demand than ever before. And in t... Read the full MEETINGS & EVENTS INTELLIGENCE software overview

10 Best Meetings & Events Intelligence

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2021 Best Hotel Software
Hoteliers voted Duetto as the #1 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Blockbuster by Duetto

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Duetto BlockBuster enables you to optimally price group business. Working with GameChanger, BlockBuster helps you find the perfect mix of group and transient business at the right...

Geography: Regional
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Hoteliers voted Duetto as the #1 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Hoteliers voted IDeaS as the #2 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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IDeaS (SmartSpace)

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HT SCORE
93 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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IDeaS SmartSpace is a dynamic strategy application providing simple yet detailed analysis of your Meetings & Event business trends and performance.  Utilizing data from sales & c...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted IDeaS as the #2 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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2021 Best Hotel Software
Hoteliers voted Get Into More as the #1 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Get Into More

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Meetings, Events and Group Business is for many hotels the most profitable revenue stream. Yet, this important part of the business is often neglected in revenue management with d...

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Hoteliers voted Get Into More as the #1 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Hoteliers voted Cendyn as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Grouprev (Cendyn)

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HT SCORE
74 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Grouprev is a demand-based group pricing and forecasting tool that ensures you can maximize the value of each group and event space. A robust revenue management solution, Groupre...

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Hoteliers voted Cendyn as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Hoteliers voted Knowland (Meeting Intelligence) as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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KNOWLAND

HotelTech Logo score
HT SCORE
8 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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HELPING TEAMS ACHIEVE THEIR GROUP GOALS Finding groups and meetings that match  need dates and meet  your revenue parameters  is an arduous process for sales teams. Knowland of...

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Hoteliers voted Knowland (Meeting Intelligence) as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Hoteliers voted Cvent HQ as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Cvent (Meetings Business Intelligence)

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HT SCORE
8 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Cvent’s Group and Transient sourcing platforms provide a powerful view of industry activity representing tens of billion dollars of RFP value every year. In 2016, Cvent’s grou...

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Hoteliers voted Cvent HQ as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Hoteliers voted Event Intelligence as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Event Intelligence

HotelTech Logo score
HT SCORE
7 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Providing forward looking event data for the travel industry. Helping hotels maximize revenue on compression days and prospect new sales leads. Identify and prepare for compressio...

Geography: Regional
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Hoteliers voted Event Intelligence as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Hoteliers voted Triax as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Triax Digital Signage

HotelTech Logo score
HT SCORE
1 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Triax as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted net MAX as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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View MAX

HotelTech Logo score
HT SCORE
1 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Geography: Regional
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Hoteliers voted net MAX as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Hoteliers voted Add-On as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Ariadne

HotelTech Logo score
HT SCORE
1 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Geography: Regional
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Hoteliers voted Add-On as the #3 Meetings & Events Intelligence provider in the 2021 HotelTechAwards
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Recent Meetings & Events Intelligence Articles

Virtual reality and small meetings top the most important trends for meetings and events in 2019

by
Hotel Tech Report
2 years ago

It’s been nearly two years since the headline-grabbing merger between two leading events technology companies, Cvent and Lanyon. The boldness of the moment marked a shift for the meetings and events industry, signaling the strength and momentum of the sector. Another signal of health for events and meetings is its size: A landmark research report from the Events Council sized the impact of meetings and events in the U.S. alone at $845 billion, resulting from 1.6 million meetings attended by 251 million attendees. Amex GBT predicts continued strength in global demand for meetings and events.   As CWT Meeting and Events VP Tony Wagner notes in CWT’s 2019 Mega Trends report, this demand outstrips supply of venues and hotels, creating challenges for hoteliers: “It causes challenges and we’re seeing more hotels declining to respond to requests for proposals, which encourages clients to increase their lead times to get the properties they want for their events.” Hotels are thus competing more fiercely at greater lead times, changing the way the average hotelier must approach capturing their share of demand. The following trends are guideposts for hoteliers as they navigate the lucrative promise of the booming segment. Data from the latest CWT Meetings Mega Trends report.   It’s not just about the meeting room The focus on the experience starts with venue selection. Attendees are no longer satisfied with basic hotel rooms and standard conference spaces, says CWT Meetings and Events’ Emma Chamberlain: “Venue selection in 2019 will be about being adventurous, creative and having the space not to have to sit on a chair all day. Attendee experience is driving that completely, to ensure each delegate has a successful, creative meeting.” Venues that offer exclusivity are in demand, as attendees prioritize unique and memorable experiences when choosing which events to attend. When there are so many events and conferences worldwide, hotels shouldn’t underplay the importance of both the destination and the venue’s appeal to potential attendees. Hoteliers without direct access to historic, creative or other alternative spaces should link up with appealing local venues to build a compelling, diverse portfolio. These options can become secret weapons of competitiveness for hoteliers competing in a dynamic global environment for meetings and events.   Industry trade organization Meeting Planners International highlights the aspirations of the meetings and events industry.   Mainstreaming of VR and AR technologies To achieve more interactivity in the experience, an Eventbrite survey found growing experimentation with virtual reality and augmented reality. These two much-hyped technologies shape new ways to interact with an event, pushing beyond the existing physical space to create hybrid events. Virtual reality (VR) brings remote attendees closer to the real-world experience, and can also be deployed on site to boost conversions for tradeshow exhibitors. Destination marketers are a great example of this; by offering VR capabilities on site, destinations trigger emotional reactions which boost the ROI of attending tradeshow-style events.   Augmented reality (AR) quite literally layers information on top of the physical space. Whether for wayfinding during a large event, finding specific exhibitors, or building new billboards for sponsors to engage with attendees, AR expands the possibilities for events and meetings as anchors of the business world.   Streaming is now a must It was only a few years ago that live streaming seemed premium. Today, events see live streams as table stakes. Whether as an additional revenue stream for remote attendees or as a value-add to attendees who want flexible ways to consume content, live streaming is more popular than ever. In the Eventbrite survey, 96% of event organizers had plans to live stream in 2019. Another advantage of live streaming is that video can be re-packaged into smaller clips for promotion on social media, post-event marketing to attendees, and even as a standalone ‘video only’ package. For hoteliers looking to be competitive, be sure to invest in bandwidth capacity to support the needs of both event organizer and attendees. There’s little-to-no patience or slow Internet.   Shifting commission dynamics drive festivilization Recent moves from IHG, Hilton, and Marriott to cut commissions from 10% to 7% in North America has wide-reaching implications. Beyond the obvious dip in revenue for travel agents and meetings planners, the change necessitates greater innovation into the experience. Within these shifting economics, the ‘festivilization’ of meetings and events puts a greater focus on strong audience engagement that both boosts attendee satisfaction and event popularity. For example, hoteliers should collaborate with event planners on additional components to events that increase impact and revenue, such as offering off-site activities, expanding menu options to include more premium selections, and supporting new technologies within the meeting space. Other collaborative opportunities exist when curating entertainment, designing visuals, and planning an event’s layout and flow.   Amex GBT found that lower commissions are top-of-mind for planners.   Now, more than ever, each event must stand on its own without relying on hotel commissions as a key funding source. Hotels can facilitate this shift by helping to deliver events with the impact organizers want and the experience attendees love.   Full bellies belie culinary satisfaction Murmurs of displeasure heard in the buffet lines act as a potent reminder: just because attendees eat the food doesn't mean they like the food! The culinary expectations of event attendees have grown alongside the farm-to-table movement. Today, hotels must offer broad coverage of diets and preferences, without sacrificing quality or dramatically increasing prices. These offerings boost attendee satisfaction, which can increase likelihood to return and makes an event more successful. Outside of the conference schedule, there’s also the attraction of a culinary hotspot within a hotel. As a venue for evening events, lunch meetings, or cocktails, many hotels use chef-driven F&B as a key selling point. And, as technology facilitates efficiency within a hotel’s operation, these culinary expectations extend to room service. "With more event choices than ever, the attendee experience has become a differentiator and a key driver in achieving the meeting or event objectives." -Amex GBT Global Meetings and Events Forecast   The integrated event app It's no longer optional to have an event app. Thankfully, there are ways to adapt the investment to the specific needs of each event. For instance, a web app costs much less than a standalone event app. And while the standalone app requires a steeper investment, it can be the integrated backbone of an event’s operations, handling a variety of tasks from CRM to networking to registration. The event app coalesces social engagement by making it simple to share content from the event. This functionality drives engagement for both attendees and those watching from afar. “The way we use social media in our private lives is being used more and more in our business lives. That is not about adding a hashtag to a meeting, but thinking how we use social media during an event to create greater impact, and using it much more for delegate advocacy.” -Perinalla Andren, CWT Meetings & Events The event app also harnesses the wave of artificial intelligence, with chatbots driven by machine learning becoming ubiquitous in 2019. Event organizers and hotels can leverage the popularity of the event app to communicate with attendees and guests in new ways. By being more useful in providing information through conversational interfaces, the app further entrenches itself as a must-have communication tool.   Small meetings and off-sites Meetings and events are not all massive affairs. In fact, one of the fastest growing Segments of meetings and events are on the smaller side. These are generally staff off-sites and small meetings which don't have a lot of people but still require thoughtful execution. This trend emerged from the adoption of remote work, which offers geographic flexibility to a company's employees but reduces opportunities for face-to-face interactions. For some companies, quarterly off-site have become the norm. Technology for self-serve group bookings has proliferated in recent years. Companies like Breather and Bizly offer a simplified interface to quickly and efficiently organize a small meeting. The importance of small meetings and off-sites will accelerate through 2019. *** As hotels begin to respond to RFPs for events deep into 2019 and beyond, it’s not easy to predict what the world will be like once an event nears. The best approach is to consider the velocity of current trends to understand the likely impact on a future event. Even so, it’s impossible to predict the future, so hotels must be nimble with their offerings. Hotels that adapt dynamically will be best suited to capture more of the valuable meetings and events trade.

3 tips to save on F&B at your next hotel event

by
Lisa Apolinski
3 years ago

Food and beverage options can sometimes hit your budget hard. But there are ways to reduce your spend by working with your hotel for alternate F&B options. Here are 3 tips to help you save on F&B at your next hotel event.   Save on water: Instead of paying for plastic water bottles that are costly and impact the environment, provide water on the tables at your event. This can be simple tap water and only requires the attendees to pour the water for themselves. Even better, offer a sponsorship for a branded reusable water bottle that can be filled up each day.   Skip the breakfast buffet: Many attendees will not want a large breakfast buffet to start their conference. Instead, work with your hotel to provide a breakfast voucher, which could offer breakfast at a reduced price. You can also have a specific menu at the hotel restaurant that is available with the voucher. Many attendees skip breakfast or want something smaller, so this can give them additional options.   Rethink the break: If you do offer some kind of continental breakfast or buffet lunch at your event, ask the hotel staff to leave out items like soda, coffee, fruit and pastries. You have already paid for them and if not used, they get thrown out. Attendees may want to continue to snack so leave those food items out for attendees to eat during a natural break point during the conference.   You can work with your hotel meeting staff to help reduce your F&B without impacting the attendee’s experience.

Leverage Hotel Partners to Drive Attendee Engagement at Your Next Conference

by
Lisa Apolinski
3 years ago

When you are developing items for attendee engagement, consider using the show hotels and the attendees’ room to provide engagement throughout the show. The show bag: Many times, a show will provide a bag where items can be added for the attendee. You may want to skip the printed postcard and think about a giveaway that attendees will appreciate and use. Branded items such as hand sanitizer, notepad, or phone charger provide brand awareness and attendee use. Those items will make it home with the attendee, which is what you want. And with a delivery done to each attendee in their hotel room, you know the item is getting where it needs to be. The show bulletin: Your show may also provide a daily show magazine or bulletin. This is another opportunity to add in content that will be read at the start of each show day. Many times, the show bulletin will be printed and added to the show app, so both of these modes of communication will make it into the attendees’ hotel room. Offer content to this communication channel to showcase your expertise and make your content something your attendee will want to read before they head out of their hotel room. The show extras: If you have the budget, you can have some fun with ‘show extras’ that attendees will not expect. Think something interesting like providing chocolate on the pillow for one of the show nights. You can also provide something like a happy hour sponsorship in the lobby where attendees have the opportunity to engage and network with each other on the night before the official show opening. Extras should be out of the box and allow for branding, since they will be put directly into the attendees’ hotel room. Use the location of the attendee in the hotel guest room for in-room and branded engagement.

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Recent Meetings & Events Intelligence News & Community Updates

IDeaS and Amadeus Expand Technology Partnership to Expedite Hospitality Industry Recovery

IDeaS
3 weeks ago

IDeaS, the world’s leading provider of revenue management software and services, and Amadeus (OTC US:AMADY), the leading provider of IT solutions for the travel and tourism industry, have announced an expanded partnership to aid mutual client recovery. The combined power of IDeaS and Amadeus’ best-of-breed technology solutions deliver accessible, actionable data insights via seamless integrations to help hoteliers recover stronger and grow revenue faster.  · Improving sales and catering efficiency: IDeaS Revenue Management System (RMS) and G3 RMS, as well as IDeaS SmartSpace and RevPlan, integrate with the Amadeus Sales and Event Management solution to improve sales and catering efficiency with easy access to group pricing and displacement analytics to optimize total hotel profitability. · Maximizing RevPAR: IDeaS G3 RMS integrates with Amadeus’ Demand360® to maximize RevPAR with insights into historical and forward-looking group and transient on-the-books performance compared to a hotel’s competitive set. · Enabling recovery efforts: To further support the hospitality industry, which has been deeply impacted by COVID-19, Amadeus and IDeaS are enabling recovery efforts by waiving integration fees (for integrations between the IDeaS and Amadeus systems) for new clients for one year. Klaus Kohlmayr, chief evangelist and chief development officer, IDeaS, said: “Global data silos must break down for hoteliers to achieve a more complete picture of their commercial revenue opportunities and recover stronger in the wake of the pandemic. With expected growth in meetings and events business, now is the time to accelerate technology investment in that area. The data integrations between IDeaS and Amadeus drive a brighter, more connected future for the hospitality industry, giving users precious time back and allowing them to be more strategic, profitable decision-makers.” Paul Barron, executive vice president, marketing, partnerships and commercial operations, hospitality, Amadeus, said: “Amadeus is pleased to deepen our partnership with IDeaS during this trying time for the hospitality and travel industry. We’ve strengthened our commitment to unite our two companies’ leading technology offerings to better enable recovery for our valued customers.”    About Amadeus Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveler journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans.  Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.

Amadeus and Cvent Expand Partnership to Increase Bookings for Small Meetings & Events

Amadeus
1 month ago

Historically, booking a small meeting or event can be time-consuming and inefficient, often requiring a lengthy request for proposal (RFP) and negotiation process. In today’s digital-first environment, planners expect to search, source, and book small meetings and events online, and hoteliers want to automate their processes and grow this important segment of their group business revenue.  This is why Amadeus and Cvent are expanding their partnership to further support and expand Cvent’s small meetings solutions. With Cvent Instant Book, currently available as an Early Adopter pilot, planners can easily book small meetings directly through the Cvent platform. The agreement allows hotels that use Amadeus Sales & Event Management to expose their function space to Cvent planners, enabling them to seamlessly book any available inventory, at any time, without requiring the traditional RFP process.   Key benefits include: · Meeting Planners: Direct access to a robust global database of hotel meeting space to easily source and instantly book their small or simple meetings and events. · Organizations: Better compliance with corporate policies and enhanced visibility into small meetings spend with clear audit trail. · Hoteliers:  Improved efficiency and revenue opportunities with reduced effort from sales teams to focus on more complex opportunities.   Pete Floros, Senior Vice President of Product, Cvent says, “More than 88,000 corporate planners rely on Cvent solutions to manage events of all kinds and sizes. Our partnership with Amadeus further expands our online venue sourcing capabilities by enabling our users to instantly book their small meetings and events. We’re proud to connect our meeting planner customers with Amadeus hotel customers through this partnership which offers substantial business benefits for both buyers and suppliers.”  Katja Bohnet, Director of Hotel Distribution, Hospitality, Amadeus adds, “Group business is critical for the recovery of the hospitality industry. Our support of Cvent Instant Book, powered by function room inventory in Amadeus Sales & Event Management, will be the first step to help equip hoteliers and planners with the solutions they need to quickly book space. It is the start of a shift in our industry where booking a small meeting or event can be done as easily as booking air, rail, car or overnight accommodation and we’re very excited about our expanded partnership with Cvent to bring this to the market.” Amadeus Sales & Event Management solutions help hospitality teams of all sizes and service levels to more efficiently sell, service, and manage their group business and events. Cvent is a leading meetings, events and hospitality technology provider. Its comprehensive suite of solutions automates and simplifies the entire event marketing and management process to maximize the impact of in-person, virtual, and hybrid events.   ABOUT CVENT Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees and more than 200,000 users worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events.  Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.  

Hay Creek's 22 Hotel Properties Sign with Tripleseat

Tripleseat
5 months ago

Tripleseat, the leading cloud-based sales and catering management platform for hotels,  announced today it has signed on Hay Creek Hotels, adding its collection of 22 boutique independent hotels to its platform. “We are truly excited to be converting our sales and catering legacy software to Tripleseat as it has the user-friendly capabilities we’re looking for to grow our group sales. Our team is particularly looking forward to real-time documents, allowing us to communicate more efficiently with our guests and team. And the perk of having unlimited users is perfect for our hotel group,” said Liz Adams, Corporate Director of Sales for Hay Creek Hotels. Founded in 2005, Hay Creek Hotels was created specifically to combine the intimacy of a boutique hotel with world-class cuisine, cutting-edge technology, unparalleled guest service, and the exclusive amenities of a luxury inn. Their hotels and resorts are designed to reflect their respective neighborhoods and serve as good neighbors by participating in community events and causes.  “The Hay Creek Hotel group is a timeless collection of boutique hotels and we are proud for them to join the Tripleseat platform. We’re looking forward to working together to help drive sales and streamline their booking process while ensuring guest satisfaction and safety,” said Tripleseat CEO Jonathan Morse. Since launching, Tripleseat provides an all-in-one solution that makes booking group sales faster, simplifies the booking process, and enables entire teams to work efficiently in a single platform. Tripleseat currently works with various hotels and hotel groups across the country and internationally, including The Standard Hotels International, AHC Hospitality, and The Setai & Betsy Hotels in Miami, among thousands of others.

MEETINGS & EVENTS INTELLIGENCE Category Overview

What is event intelligence software software?

Meetings and events revenue account for a significant percentage of total revenue for the hotels, resorts and conference centers, yet most managers are not yet utilizing technology to understand and analyze basic information like market trends, customer insights or space performance. With Meetings and Events Intelligence organizations are empowered to make decisions that allow them to only accept the most profitable business. 

Meetings and events venues continue to evolve. Spaces are more sophisticated, unique and in-demand than ever before. And in the wake an abundance of data has followed. Meetings and Events Intelligence is the transformation of this data into insights which enable organizations to make better tactical and strategic decisions.

For info on events intelligence software trends, questions that you should ask vendors and more download the 2019 Hoteliers Guide to Meetings and Events Intelligence Software

How can event intelligence software software improve profitability and efficiency?

  1. Understand booking trends and patterns: Tracking trends and pace in meeting space allows for more dynamic pricing strategies and space management. This results in improved space utilization, increased operational efficiency and better revenue performance.
  2. Improve forecast accuracy: Forecasting revenue for Meetings & Events revenue streams can be time-consuming and still vary widely from actuals.  With a clear understanding of unconstrained demand, the financial forecast will be more accurate leading to better business decisions.
  3. Increase efficiency: Using technology to consume and organize data into actionable insights saves time and increases accuracy of analysis. Time that would have been spent manually analyzing large data sets can be better used on strategic decisions. In addition, removing manual data entry and analysis from the process decreases bias and data entry errors leading to more accurate decisions.

What are the most important features of event intelligence software software?

  1. Data Visualization: Data is presented in an intuitive and informative way that allows users to make decisions quickly.
  2. Trend Analysis: Patterns in key metrics like daily demand, lead time and booking pace are brought to the surface.
  3. Performance Monitoring: Manage business performance and strategy by tracking key performance indicators. 
  4. Data Accuracy: Understand the health of the data being utilized by the tool.
  5. Data Integration: Meetings and events intelligence is made up of data from a variety of sources. A strong collaboration between data sources is necessary to provide effective outputs.


What makes great event intelligence software software?
A powerful tool will have a feed or integration with the major sales and event management providers. Data should flow through regularly and be integrated smoothly.  Great event intelligence software should also have clean data.  Investigative tools such as drill-throughs should allow a user to visualize data to easily identify if and where data has been inputted incorrectly so that it can be corrected.

What is the typical pricing for event intelligence software software?
Installation can vary by property size and contract but is typically in the range of $300-500.  Training ranges between $500-1,500 and monthly SaaS subscription varies widely between $150-$650/month.  Inquire with vendors on Hotel Tech Report to receive and compare custom price quotes for your hotel or hotel group.

How long does it usually take for a hotel to implement new event intelligence software software?
Implementation timeframe is 2 – 8 weeks. This time frame varies based on a venue’s system of record (sales & catering system) and how quickly the vendor can gain access to that system to establish connectivity, agree on business rules for data handling and validate the data being communicated between systems.

How do I know when it’s time for my hotel to start using event intelligence software software?
We typically recommend that hoteliers begin their technology search by starting with business problems.  Event Intelligence software can help to increase revenue per square foot within your hotel’s meetings and event spaces.  Think of this metric like RevPaR for meeting spaces - this insight helps venues understand their highest revenue-generating space and deploy pricing based on a clear picture of demand.  Each person attending an event represents revenue. Optimum capacity of a meeting room should always be the goal. Attendee density measures the actual attendance in the space versus the optimum capacity of the room, helping venues understand how well the space has been used versus its potential.  Event intelligence software can also help your team focus not just on converting more group business but can actually provide insight that will help to convert the most valuable and profitable business mix for your hotel.

For info on pricing, top vendors in meetings and events intelligence software and more, download the 2019 Hoteliers Guide to Meetings and Events Intelligence Software