10 Best Meetings & Events Intelligence Tools for Hotels 2022

Hotel Tech Report | Last updated
10 PRODUCTS REVIEWED
141 HOTELIERS SURVEYED
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Meetings & Events Intelligence Vendor Shortlist
We’ve surveyed 141 hoteliers across more than 25 countries to understand which are the best Meetings & Events Intelligence vendors, along with everything you need to know in order to buy the right Meetings & Events Intelligence for your hotel (including our 2022 Meetings & Events Intelligence Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Duetto
4.6 (57 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted Duetto as the #1 Meetings & Events Intelligence provider in the 2022 HotelTechAwards
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For Smarter Group Business
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IDeaS
4.6 (52 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted IDeaS as the #2 Meetings & Events Intelligence provider in the 2022 HotelTechAwards
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Get smarter with your space and strategize with a visual solution built for meetings and events
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Cendyn
Maximize the value of group and event spaces with demand-based pricing and forecasting
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Get Into More
4.7 (23 reviews)
Ht score logo 36 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 FINALIST
Hoteliers voted Get Into More as the #1 Meetings & Events Intelligence provider in the 2022 HotelTechAwards
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The N°1 Business Intelligence tool for Meetings, Events and Group Business optimisation
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Knowland (Meeting Intelligence)
Offering highly developed group technology platforms for various hospitality disciplines for sales , marketing and revenue teams: on property , above property management groups, CVB's , convention centers and non hotel venues of all types that allow teams to, Knowland helps hotels , CVB's and non hotel venues increase group revenue.
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Cvent HQ
Real-time data and analytics of group business and compset in a single platform.
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Event Intelligence
Providing forward looking event data to maximize revenue through identification of compression dates and unique data for sales prospecting and strategic marketing opportunities.
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PRODUCT BUNDLES
These Product Suites Also Contain Meetings & Events Intelligence
Other solutions that offer an integrated meetings & events intelligence add-on module with their core product offering

inTouch’s Meetings & Events Intelligence product suite also includes:

OVERVIEW
What is Meetings & Events Intelligence
Finding the right Meetings & Events Intelligence solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Meetings & Events Intelligence vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2022 Meetings & Events Intelligence Guide)
BENEFITS
How can event intelligence software software improve profitability and efficiency?

Meetings and events revenue account for a significant percentage of total revenue for the hotels, resorts and conference centers, yet most managers are not yet utilizing technology to understand and analyze basic information like market trends, customer insights or space performance. With Meetings and Events Intelligence organizations are empowered to make decisions that allow them to only accept the most profitable business. 

Meetings and events venues continue to evolve. Spaces are more sophisticated, unique and in-demand than ever before. And in the wake an abundance of data has followed. Meetings and Events Intelligence is the transformation of this data into insights which enable organizations to make better tactical and strategic decisions.

  1. Understand booking trends and patterns: Tracking trends and pace in meeting space allows for more dynamic pricing strategies and space management. This results in improved space utilization, increased operational efficiency and better revenue performance.
  2. Improve forecast accuracy: Forecasting revenue for Meetings & Events revenue streams can be time-consuming and still vary widely from actuals.  With a clear understanding of unconstrained demand, the financial forecast will be more accurate leading to better business decisions.
  3. Increase efficiency: Using technology to consume and organize data into actionable insights saves time and increases accuracy of analysis. Time that would have been spent manually analyzing large data sets can be better used on strategic decisions. In addition, removing manual data entry and analysis from the process decreases bias and data entry errors leading to more accurate decisions.
FEATURES
What are the most important features of event intelligence software software?
  1. Data Visualization: Data is presented in an intuitive and informative way that allows users to make decisions quickly.
  2. Trend Analysis: Patterns in key metrics like daily demand, lead time and booking pace are brought to the surface.
  3. Performance Monitoring: Manage business performance and strategy by tracking key performance indicators. 
  4. Data Accuracy: Understand the health of the data being utilized by the tool.
  5. Data Integration: Meetings and events intelligence is made up of data from a variety of sources. A strong collaboration between data sources is necessary to provide effective outputs.
PRICING
What is the typical pricing for event intelligence software software?

Installation can vary by property size and contract but is typically in the range of $300-500.  Training ranges between $500-1,500 and monthly SaaS subscription varies widely between $150-$650/month.  Inquire with vendors on Hotel Tech Report to receive and compare custom price quotes for your hotel or hotel group.

IMPLEMENTATION
How long does it usually take for a hotel to implement new event intelligence software software?
Implementation timeframe is 2 – 8 weeks. This time frame varies based on a venue’s system of record (sales & catering system) and how quickly the vendor can gain access to that system to establish connectivity, agree on business rules for data handling and validate the data being communicated between systems.
FAQs
Hoteliers Also Ask
Meetings and events revenue account for a significant percentage of total revenue for the hotels, resorts and conference centers, yet most managers are not yet utilizing technology to understand and analyze basic information like market trends, customer insights or space performance. With Meetings and Events Intelligence organizations are empowered to make decisions that allow them to only accept the most profitable business. Meetings and events venues continue to evolve. Spaces are more sophisticated, unique and in-demand than ever before. And in the wake an abundance of data has followed. Meetings and Events Intelligence is the transformation of this data into insights which enable organizations to make better tactical and strategic decisions.
We typically recommend that hoteliers begin their technology search by starting with business problems. Event Intelligence software can help to increase revenue per square foot within your hotel’s meetings and event spaces. Think of this metric like RevPaR for meeting spaces - this insight helps venues understand their highest revenue-generating space and deploy pricing based on a clear picture of demand. Each person attending an event represents revenue. Optimum capacity of a meeting room should always be the goal. Attendee density measures the actual attendance in the space versus the optimum capacity of the room, helping venues understand how well the space has been used versus its potential. Event intelligence software can also help your team focus not just on converting more group business but can actually provide insight that will help to convert the most valuable and profitable business mix for your hotel.
A powerful tool will have a feed or integration with the major sales and event management providers. Data should flow through regularly and be integrated smoothly. Great event intelligence software should also have clean data. Investigative tools such as drill-throughs should allow a user to visualize data to easily identify if and where data has been inputted incorrectly so that it can be corrected.
Meetings and events revenue account for a significant percentage of total revenue for the hotels, resorts and conference centers, yet most managers are not yet utilizing technology to understand and analyze basic information like market trends, customer insights or space performance. With Meetings and Events Intelligence organizations are empowered to make decisions that allow them to only accept the most profitable business. Meetings and events venues continue to evolve. Spaces are more sophisticated, unique and in-demand than ever before. And in the wake an abundance of data has followed. Meetings and Events Intelligence is the transformation of this data into insights which enable organizations to make better tactical and strategic decisions.
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Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

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Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.