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10 Best TrustYou Alternatives 2026

TrustYou CDP is the AI-powered guest data platform built for hospitality. It unifies profiles across systems to create a single source of truth, enabling smart segmentation, personalized communication, and automated marketing journeys. Hotels use it to boost guest retention, increase direct bookings, and reduce reliance on third-party platforms—securely and at scale.

Recommended by 44 hoteliers

Bookboost

Hotel CRM & Email Marketing

With Bookboost, say goodbye to long hours creating marketing campaigns or guest journeys. Designed specifically for hospitality, Bookboost's CRM helps hospitality brands manage guest communication and deliver more effective marketing campaigns. The platform consolidates data from different sources, allowing hoteliers to extract insights and use them to create a more personalised guest experience, driving customer lifetime value (CLTV) and loyalty. Create personalised guest journeys for your hotel; segment your guests in the way you want them; send SMS, WhatsApp and Email for 9x times more conversions, and more.

Reviewers say compared to TrustYou, Bookboost is

More features
Better for: Branded Hotels, City Center Hotels, Limited Service & Budget Hotels, Resorts, RV Parks & Campgrounds
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Luxury Hotels, Other, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Junior System Administrator

co founder

See all Bookboost Reviews

Smart Host GmbH

Hotel CRM & Email Marketing

Smart Host is the hotel CRM for more direct bookings and covers all communications in the guest lifecycle. Thanks to PMS connectivity, you control all guest communications from one tool, always at the right time and through the right channel. Smart Host offers intelligent guest profiles with complete communication history, pre-& post-Stay surveys for interests, upselling and ratings, data-driven and automated newsletter campaigns to fill booking gaps thanks to artificial intelligence, offer manager with messaging module and payment processing.

Reviewers say compared to TrustYou, Smart Host GmbH is

Better at support
More features
Better for: Branded Hotels
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
Fewer press mentions

RECENT HOTELIER RECOMMENDATIONS

General Manager

Hotel Owner

See all Smart Host GmbH Reviews

Reguest

Hotel CRM & Email Marketing

Re:Guest is the most advanced hotel CRM on the market, with an intelligent communication system for sales and marketing at every stage of the guest journey. The CRM is based on Re:Guest Intelligence, the artificial intelligence tailored for the hotel industry, available 24/7 in all areas – for text creation, translation and answering guests’ questions automatically. It also allows you to collect, store and use guest data for personalized offers, upselling actions and effective communication, including tailored newsletters sent at the right time and through the right channel, from e-mail to WhatsApp.

Reviewers say compared to TrustYou, Reguest is

Better at support
More features
Better for: Branded Hotels, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Extended Stay & Serviced Apartments, Luxury Hotels, Other
Fewer press mentions

RECENT HOTELIER RECOMMENDATIONS

Rezeptionistin in Lagundo (Italy)

Inhaberin Appartement Elke in Algund

See all Reguest Reviews

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Thynk

Hotel CRM & Email Marketing

Thynk’s Hospitality Commercial Platform, powered by Salesforce, empowers hoteliers to boost direct sales and increase operational capability while enhancing the customer experience at scale. By seamlessly integrating customer data from different systems and properties, Thynk provides strategic, actionable insights and drives personalization at every step of the customer journey, ensuring consistency and efficiency across all touch points. With its customizable features, multi-property management, multi-currency support, and multi-PMS integration ability, Thynk allows you to automate workflows and manage everything easily from a user-friendly platform.

Reviewers say compared to TrustYou, Thynk is

Better for: RV Parks & Campgrounds, Vacation Rentals & Villas
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Less features
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts

RECENT HOTELIER RECOMMENDATIONS

Cluster Sales Assistant in Santa Maria (Cape Verde)

DOS in Tam Tien (Vietnam)

See all Thynk Reviews

Akia

Hotel CRM & Email Marketing

Introducing the Akia Marketing Suite: a comprehensive platform that seamlessly integrates email and SMS marketing with your property's management system, empowering you to connect with guests like never before. Designed for busy hospitality teams, this all-in-one solution simplifies guest communication and fosters loyalty, encouraging direct bookings.

Sojern

Hotel CRM & Email Marketing

Guest Marketing Suite allows you to easily and efficiently engage your guests pre-stay, mid-stay, and post-stay through email, SMS, and chat capabilities. Create genuine guest relationships through consistent and relevant communications to help you drive direct bookings, increase ancillary revenue, and build long-term loyalty.

Reviewers say compared to TrustYou, Sojern is

Better at support
More highly recommended
Better for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
Slower to reach ROI
Harder to use
Less features
Worse for: Motels
Fewer press mentions

RECENT HOTELIER RECOMMENDATIONS

Owner in

DORM in Miami Beach (United States of America)

See all Sojern Reviews

Cendyn

Hotel CRM & Email Marketing

Cendyn CRM unifies guest data from every touchpoint into a single, accurate profile, giving hotels a complete view of each guest. With built-in automation, segmentation, and 200+ hospitality-focused integrations, it empowers hotels to streamline communications and personalize the guest journey at every stage, fostering long-term loyalty and maximizing direct revenue. Real-time analytics and AI-powered insights make it easy to understand guest behavior, optimize campaigns, and strengthen guest relationships at scale.

Reviewers say compared to TrustYou, Cendyn is

More features
Better for: Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other

RECENT HOTELIER RECOMMENDATIONS

Marketing specialist

E-commerce Manager

See all Cendyn Reviews

Amadeus

Hotel CRM & Email Marketing

Amadeus' Guest Management Solutions (GMS) is more than just a customer relationship management (CRM) tool, it offers a comprehensive suite of marketing automation and guest loyalty tools to engage your hotel guests, create repeat guests and drive incremental revenue. Target guests with the right message at the right time, even as their behaviors change. Seamlessly personalize and customize your communications before, during and after their stay. Maximize the value of your guest data to continuously drive revenue and engagement for your hotel.

Reviewers say compared to TrustYou, Amadeus is

More features
Better for: Hostels, RV Parks & Campgrounds
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Director of Marketing in Sunnyvale (United States)

Marketing & Social Media Manager in Auburn (United States)

See all Amadeus Reviews

dailypoint™

Hotel CRM & Email Marketing

Collect, merge, and use guest data from 200+ systems – including PMS, POS, booking engines, WiFi, CRM tools, marketing platforms, and more. At its core is the Central Profile: a smart, always-updated guest profile that brings together all data – bookings, behavior, preferences – into one clean, GDPR/CCPA-compliant view. Hotels use this to power personalized marketing, loyalty programs, guest communication, and operations. With 20+ years of expertise and over 1,500 hotel clients worldwide, dailypoint is trusted by major hotel brands and independents alike. It's the preferred CRM partner of The Leading Hotels of the World and a multi-award winner for innovation and data quality.

Reviewers say compared to TrustYou, dailypoint™ is

More features
Better for: RV Parks & Campgrounds
More press mentions
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Managing Director

Marketing Consultant

See all dailypoint™ Reviews

#10

Profitroom

Hotel CRM & Email Marketing

Enhance Guest Communication with Our All-in-One CRM & Marketing Automation Tool Designed specifically for hoteliers, our powerful system gives you access to actionable, data-driven insights that boost revenue, strengthen guest engagement, and support your direct booking strategy. Easily segment your audience, automate relevant offers, and stay connected at every stage of the guest journey — all from one intuitive platform. No need for third-party CRM tools — everything you need is seamlessly built into your Profitroom Suite.

Reviewers say compared to TrustYou, Profitroom is

More features
Better for: Branded Hotels, City Center Hotels, Limited Service & Budget Hotels, Resorts
Worse at support
Slower to reach ROI
Harder to use
Less highly recommended
Worse for: Bed & Breakfast & Inns, Boutique Hotels, Casinos, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Luxury Hotels, Motels, Other, RV Parks & Campgrounds, Vacation Rentals & Villas
Fewer press mentions