Identify and solve parity issues portfolio wide with the industry's leading parity management solution
Popular in Operations
Popular in Revenue Management
Popular in Marketing
Popular in Guest Experience
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Triptease: Data Marketing Platform
4.7 (69 REVIEWS)
Ranked 5 (out of 10) in Hotel Rate Parity
Take control of rate parity. Identify parity issues and trends, and automatically counter OTA undercuts.
93% recommended by 147 hotels
Bell - AI powered product analyst
I analyzed all of Triptease’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Triptease for its ability to significantly increase direct bookings and manage rate parity with OTA partners, resulting in optimized revenue. The tool’s user-friendly interface, transparency in price comparisons, and real-time monitoring give hotels a competitive edge. However, there are concerns about customizing messages and certain features needing more frequent updates, though these are continuously being improved.
What Types of Hotels Triptease is Popular For
Size
3 | X-Small (1-9 room)
9 | Small (10-24 room)
26 | Mid-Sized (25-74 room)
60 | Large (75-199 room)
57 | X-Large (200+ room)
Country
39 | United States of America
13 | United Kingdom
10 | Thailand
8 | Australia
7 | Germany
7 | Canada
6 | Italy
5 | Switzerland
5 | Mexico
5 | France
4 | Netherlands
3 | Spain
3 | Singapore
3 | Austria
2 | South Africa
2 | Indonesia
2 | Colombia
2 | Maldives
1 | Georgia
1 | Morocco
1 | Philippines
1 | Myanmar
1 | Ireland
1 | Romania
1 | Iceland
1 | Portugal
1 | India
1 | Malaysia
1 | Vietnam
1 | Costa Rica
1 | Taiwan
1 | Latvia
1 | Turkey
1 | Serbia
1 | Norway
1 | United Arab Emirates
1 | Czech Republic
1 | Israel
Type
89 | Luxury Hotels
69 | Boutiques
63 | Resorts
53 | Branded Hotels
53 | City Center Hotels
46 | Bed & Breakfast & Inns
40 | Limited Service & Budget Hotels
29 | Airport/Conference Hotels
20 | Extended Stay & Serviced Apartments
7 | Vacation Rentals & Villas
5 | Casinos
4 | Hostels
3 | RV Parks & Campgrounds
1 | Motels
Region
54 | Europe
51 | North America
23 | Asia Pacific
8 | Oceania
4 | Middle East
3 | South America
3 | Africa
Category
146 | Direct Booking Tools
69 | Hotel Rate Parity
51 | Hotel Metasearch Management Software
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Triptease products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Triptease Reviews Analyzed: 69
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Triptease Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Triptease
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Triptease's Provided Description:
"Hotels using the Triptease Data Marketing Platform (DMP) to run marketing channels gain access parity insights that let them easily understand how their pricing stacks up against OTAs. Access a live feed of your hotel’s status on Google Hotel Ads and your booking engine to see which OTAs are undercutting you and how much they matter. Review this data across upcoming weeks and against searcher demand, then adapt your strategy accordingly. The DMP also provides multiple ways to use parity data to your advantage. Parity is a key factor in our intelligent, adaptive metasearch bidding algorithm while Price Check messages on your website reassure guests they’re booking in the right place when you’re in parity. Price Match operates on metasearch and your booking engine to ensure you’re never beaten on price by OTAs. Discounts are automatically applied so guests always get the best deal direct."
Capabilities
Parity insights
Parity insights
The Triptease DMP gives hotels a way to identify parity issues and trends in real time. Select the OTAs of interest, see how your pricing compares and understand which ones matter, so you can take actions that address the root cause of undercuts. Review your parity status across upcoming weeks and against searcher demand to inform your future strategy.
Parity-based metasearch bidding
Parity-based metasearch bidding
Price is the biggest factor influencing where guests choose to book a hotel, so parity status informs all of our metasearch bidding decisions. When hotels using Triptease Metasearch are in parity we’ll bid up to ensure they get the right spot. When they’re not, we’ll remove them from the auction to protect your brand and make sure they don’t waste money.
Price Check messages
Price Check messages
Users of Triptease Messages, our web personalization tool powered by the DMP, are never beaten on price. When in parity, Price Check lets them reassure guests the direct price is best, to minimize rate shopping. Parity status is analyzed for every guest search to automatically determine when the Price Check message should be shown.
Data Marketing Platform
Data Marketing Platform
The Triptease Data Marketing Platform is a full funnel marketing solution built for hotels, that combines a unique industry-specific dataset with the power of AI. It uses unique market, customer and price data to provide hoteliers with new insights, and enables targeted, personalized campaigns across multiple marketing channels including Metasearch, Paid Search, Web Personalization, Display Retargeting and Cart Abandonment Emails.
Features
Other
Available Add-ons & Modules
On-site Price Match
Hotel Rate ParityRecommended by
Achievements
This vendor's trending score is rising, Triptease: Data Marketing Platform is the #6 most trending product in the Hotel Rate Parity category (out of 10) and the #466 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreTriptease has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Pricing Available By Request
Triptease has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Compare Triptease to Top Alternatives
Identify and solve parity issues portfolio wide with the industry's leading parity management solution
Keep track of price disparities and your hotel's competitiveness
Stay ahead of the competition by monitoring price variations and ensuring your hotel maintains its leading position in the market
Hotelier Rating
Looking for specific info?
Useful and easy to use tool
Marketing Manager from 25-49 room Bed & Breakfast & Inn in Verbier (Switzerland)
The Tool to decrease your commissions!
Hotel Manager from 25-49 room Boutique in Cluj-Napoca (Romania)
Trip Tease is THE crucial tool and partner, for all hotels
President from 10 to 24 room Bed & Breakfast & Inn in Hot Springs (United States of America)
Excellent support and tool
Coordinador de Marketing Digital from 500+ room Branded Hotel in Bogota (Colombia)
Great team, responsive, commercially aware with an in partnership philo
DOSM from 25-49 room Boutique in London (United Kingdom)
The price comparison gives us better credibility
IT Manager from 200 to 499 room Bed & Breakfast & Inn in PlayaParaiso (Mexico)
More Direct Bookings
Hotel Manager from 100 to 199 room Bed & Breakfast & Inn in Sydney (Australia)
The direct booking tool all Hoteliers need.
Marketing Manager from 1 to 4 room Boutique in Singapore (Singapore)
A prime of direct booking tools
Director of Revenue and eCommerce from 100 to 199 room Bed & Breakfast & Inn in Nai Yang (Thailand)
Metasearch & Ad Tech
IT Executive from 500+ room Branded Hotel in Bandar Penawar (Malaysia)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
Triptease is a great and innovative company. They offer great products to boost your direct channel. Triptease gives you the ability to personalize web contact for each visitor. Their rate parity monitoring tool should put them high on the list for any hotelier.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Triptease and Revinate have a healthy partnership. The integration between Triptease and Revinate allows hoteliers to capture profile data of guests who show high booking intent and allows you to segment and target these guests with personalized messaging.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Have a look at everything the market has to offer. Understand what your specific needs are and compare these to what every product has to offer. Make sure your team is properly educated on the product in order to extract its full potential.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
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Triptease has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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