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Triptease: Data Marketing Platform
4.7 (69 REVIEWS)
HT Score
32 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Triptease: Data Marketing Platform
Ranked 5 (out of 10) in Hotel Rate Parity
Take control of rate parity. Identify parity issues and trends, and automatically counter OTA undercuts.
93% recommended by 147 hotels
Triptease is popular in United States of America with 18 hoteliers leaving an average rating of 96%.
Bell - AI powered product analyst
I analyzed all of Triptease’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Triptease for its ability to significantly increase direct bookings and manage rate parity with OTA partners, resulting in optimized revenue. The tool’s user-friendly interface, transparency in price comparisons, and real-time monitoring give hotels a competitive edge. However, there are concerns about customizing messages and certain features needing more frequent updates, though these are continuously being improved.
What Types of Hotels Triptease is Popular For
Size
3 | X-Small (1-9 room)
9 | Small (10-24 room)
26 | Mid-Sized (25-74 room)
60 | Large (75-199 room)
57 | X-Large (200+ room)
Country
39 | United States of America
13 | United Kingdom
10 | Thailand
8 | Australia
7 | Germany
7 | Canada
6 | Italy
5 | Switzerland
5 | Mexico
5 | France
4 | Netherlands
3 | Spain
3 | Singapore
3 | Austria
2 | South Africa
2 | Indonesia
2 | Colombia
2 | Maldives
1 | Georgia
1 | Morocco
1 | Philippines
1 | Myanmar
1 | Ireland
1 | Romania
1 | Iceland
1 | Portugal
1 | India
1 | Malaysia
1 | Vietnam
1 | Costa Rica
1 | Taiwan
1 | Latvia
1 | Turkey
1 | Serbia
1 | Norway
1 | United Arab Emirates
1 | Czech Republic
1 | Israel
Type
90 | Luxury Hotels
69 | Boutiques
63 | Resorts
53 | Branded Hotels
53 | City Center Hotels
46 | Bed & Breakfast & Inns
40 | Limited Service & Budget Hotels
29 | Airport/Conference Hotels
20 | Extended Stay & Serviced Apartments
7 | Vacation Rentals & Villas
5 | Casinos
4 | Hostels
3 | RV Parks & Campgrounds
1 | Motels
Region
54 | Europe
51 | North America
23 | Asia Pacific
8 | Oceania
4 | Middle East
3 | South America
3 | Africa
Category
146 | Direct Booking Tools
69 | Hotel Rate Parity
51 | Hotel Metasearch Management Software
Didn’t find what you were looking for?
What is Triptease?
Founded in 2015 | Headquarters in London | 125 employees
Triptease: Data Marketing Platform is a sophisticated solution designed for the hospitality industry to boost direct bookings and manage rate parity with online travel agency (OTA) partners. This platform provides hoteliers with transparent price comparisons and real-time monitoring, helping optimize revenue strategies effectively. By offering insights into how a hotel's pricing compares to OTAs, it enables informed decision-making for marketing efforts. Triptease's intuitive interface allows hotels to track their status on Google Hotel Ads and their booking engine, adapting strategies to leverage searcher demand. Additionally, the platform's metasearch bidding algorithm and Price Match feature ensure competitive pricing to enhance guest satisfaction.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Triptease products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Triptease Reviews Analyzed: 69
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Triptease Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Triptease
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Triptease's Provided Description:
"Hotels using the Triptease Data Marketing Platform (DMP) to run marketing channels gain access parity insights that let them easily understand how their pricing stacks up against OTAs. Access a live feed of your hotel’s status on Google Hotel Ads and your booking engine to see which OTAs are undercutting you and how much they matter. Review this data across upcoming weeks and against searcher demand, then adapt your strategy accordingly. The DMP also provides multiple ways to use parity data to your advantage. Parity is a key factor in our intelligent, adaptive metasearch bidding algorithm while Price Check messages on your website reassure guests they’re booking in the right place when you’re in parity. Price Match operates on metasearch and your booking engine to ensure you’re never beaten on price by OTAs. Discounts are automatically applied so guests always get the best deal direct."
FAQs
Capabilities
Parity insights
Parity insights
The Triptease DMP gives hotels a way to identify parity issues and trends in real time. Select the OTAs of interest, see how your pricing compares and understand which ones matter, so you can take actions that address the root cause of undercuts. Review your parity status across upcoming weeks and against searcher demand to inform your future strategy.
Parity-based metasearch bidding
Parity-based metasearch bidding
Price is the biggest factor influencing where guests choose to book a hotel, so parity status informs all of our metasearch bidding decisions. When hotels using Triptease Metasearch are in parity we’ll bid up to ensure they get the right spot. When they’re not, we’ll remove them from the auction to protect your brand and make sure they don’t waste money.
Price Check messages
Price Check messages
Users of Triptease Messages, our web personalization tool powered by the DMP, are never beaten on price. When in parity, Price Check lets them reassure guests the direct price is best, to minimize rate shopping. Parity status is analyzed for every guest search to automatically determine when the Price Check message should be shown.
Data Marketing Platform
Data Marketing Platform
The Triptease Data Marketing Platform is a full funnel marketing solution built for hotels, that combines a unique industry-specific dataset with the power of AI. It uses unique market, customer and price data to provide hoteliers with new insights, and enables targeted, personalized campaigns across multiple marketing channels including Metasearch, Paid Search, Web Personalization, Display Retargeting and Cart Abandonment Emails.
Features
Other
0/4 features
Available Add-ons & Modules
On-site Price Match
Hotel Rate Parity
Triptease On-site Price Match is an optional add-on to Triptease Messages, our web personalization tool powered by the DMP, that ensures you’re never beaten on price by OTAs. It automatically detects OTA undercuts and applies the smallest discount needed to make sure you offer the best price direct and can win the booking on your website.
Triptease Reviews Summary
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Triptease: Data Marketing Platform is the #6 most trending product in the Hotel Rate Parity category (out of 10) and the #451 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreTriptease has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Triptease Pricing
Pricing Available By Request
Triptease has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Hotelier Rating
Looking for specific info?
10
Useful and easy to use tool
Marketing Manager from 25-49 room Bed & Breakfast & Inn in Verbier (Switzerland)
Verified
3 years ago
It helps us to make sure customers know that the best price is direct price. If discrepancy exists it is quickly identified. Very usuful fro price comparison on our booking engine. Easy to set up and use tool.
Switzerland
Switzerland
Marketing Manager
Mid-Sized Hotel
10
The Tool to decrease your commissions!
Hotel Manager from 25-49 room Boutique in Cluj-Napoca (Romania)
Verified
3 years ago
Triptease proved itself to be an excellent tool for increasing direct boookings and detecting parity issues with our OTA partners - on both levels we experienced significant improvements during these years since we're using the software!
Romania
Romania
Hotel Manager
Mid-Sized Hotel
10
Trip Tease is THE crucial tool and partner, for all hotels
President from 10 to 24 room Bed & Breakfast & Inn in Hot Springs (United States of America)
Verified
3 years ago
The tremendous increase in direct bookings and equally tremendous DECREASE in third party bookings. There is no other single tool that can do this. For such a nominal cost.
United States of America
United States of America
President
Small Hotel
10
Excellent support and tool
Coordinador de Marketing Digital from 500+ room Branded Hotel in Bogota (Colombia)
Verified
3 years ago
The speed with which bugs are resolved, support, and the amount of content they share from parity
Colombia
Colombia
Coordinador de Marketing Digital
X-Large Hotel
9
Great team, responsive, commercially aware with an in partnership philo
DOSM from 25-49 room Boutique in London (United Kingdom)
Verified
3 years ago
We are consisting improving the ROI based on ad spend and booking converson and have significantly improved our OTA undercut rates
United Kingdom
United Kingdom
DOSM
Mid-Sized Hotel
10
The price comparison gives us better credibility
IT Manager from 200 to 499 room Bed & Breakfast & Inn in PlayaParaiso (Mexico)
Verified
3 years ago
The messages and the comparator do not help our direct reservations and give our clients better credibility to have the best market rate
Mexico
Mexico
IT Manager
X-Large Hotel
10
More Direct Bookings
Hotel Manager from 100 to 199 room Bed & Breakfast & Inn in Sydney (Australia)
Verified
3 years ago
Triptease provides the right tools to increase direct bookings, targeted promotions and best tools to keep rate parity under control.
Australia
Australia
Hotel Manager
Large Hotel
8
The direct booking tool all Hoteliers need.
Marketing Manager from 1 to 4 room Boutique in Singapore (Singapore)
Verified
3 years ago
- amazing interface for setting up website messages to encourage direct bookings-metasearch tools are easy to use and very visible ROI.
Singapore
Singapore
Marketing Manager
X-Small Hotel
10
A prime of direct booking tools
Director of Revenue and eCommerce from 100 to 199 room Bed & Breakfast & Inn in Nai Yang (Thailand)
Verified
3 years ago
Triptease helps us to increase direct revenue and bookings, increase hotel demand, manage meta, and detect a parity issue. price comparison is also the key of increasing conversion rate. Nevertheless, account manager is prime of all above to resolve and guide the customer to the right direction. It's a pleasure to continue using amazing dir...
Thailand
Thailand
Director of Revenue and eCommerce
Large Hotel
9
Metasearch & Ad Tech
IT Executive from 500+ room Branded Hotel in Bandar Penawar (Malaysia)
Verified
3 years ago
good tool for increasing direct reservations. it is simple to integrate on the hotel website. customer service and technical supports are provided quickly.
Malaysia
Malaysia
IT Executive
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Triptease is a great and innovative company. They offer great products to boost your direct channel. Triptease gives you the ability to personalize web contact for each visitor. Their rate parity monitoring tool should put them high on the list for any hotelier.
Showing all answers to: "What does this product or service do well?"
Triptease is a great and innovative company. They offer great products to boost your direct channel. Triptease gives you the ability to personalize web contact for each visitor. Their rate parity monitoring tool should put them high on the list for any hotelier.
When it comes to rate parity monitoring and direct reservation conversion tools Triptease is a name that should be on your list. They have pedigree in this field and have proven to be among the leaders in this market. They are a passionate bunch of people with a great product
Triptease is the best tool to attract and convert guests to book directly on your hotel website through Parity, Guest Behaviour, Conversion and Acquisition. Hotels gain more traffic through Metasearch.
Triptease empowers hotels to recapture guest relationships and increase direct bookings. Easily manage price parity, engage guests with tailored messaging and answer their questions with a live chat tool built specifically for hoteliers. The Direct Booking Platform integrates with a hotel's website and booking engine to optimise conversion, improve price transparency and strengthen the relationship between hotel and guest.
Question:
What differentiates this product or service from the competition?
Answer:
Triptease and Revinate have a healthy partnership. The integration between Triptease and Revinate allows hoteliers to capture profile data of guests who show high booking intent and allows you to segment and target these guests with personalized messaging.
Showing all answers to: "What differentiates this product or service from the competition?"
Triptease and Revinate have a healthy partnership. The integration between Triptease and Revinate allows hoteliers to capture profile data of guests who show high booking intent and allows you to segment and target these guests with personalized messaging.
Since Triptease started, there have been many providers offer similar tools. However, Triptease have not sat back, they continue to innovate at a great pace and come up with additional product and value for their customers.
With Triptease personalisation is key. Triptease is able to create targeted content in minutes and convert by showing potential guests dynamic website messaging to push them to purchase on the hotel website - or bring them back with retargeting.
The Triptease widget sits on top of the booking engine to display prices from OTA's and runs a rate comparison with direct rates. The reports are very extensive. But in addition, Triptease utilises Google Tag Manager to provide analytics tracking for the customer's journey and the hoteliers can now make use of pop-up messages to target guests with direct booking offers.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Have a look at everything the market has to offer. Understand what your specific needs are and compare these to what every product has to offer. Make sure your team is properly educated on the product in order to extract its full potential.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Have a look at everything the market has to offer. Understand what your specific needs are and compare these to what every product has to offer. Make sure your team is properly educated on the product in order to extract its full potential.
Any hotel considering introducing a new product to their tech stack should get feedback from other users, either through a review platforms like HTR, or direct with other hotels. Additionally, make sure that your teams are invested in the new platform from inception, to get the most out of the investment.
Triptease is the best platform for hoteliers who are looking to convert more direct bookings. It is guaranteed that Triptease can help you fix parity problems and improve your ROI with the use of Metasearch and smart algorithms to help make better decisions.
Triptease will help any hotelier to improve direct bookings and make you less dependent on OTA's. The extensive reporting allows you to see exactly where you can improve and whewre you leave money on the table. However they main reason to go wioth Triptease is their amazing customer service. Their team consists our of experts and are always willing to help and get the hotelier better results!
Recommended by
Pelle Schopenhouer
Partnerships Coordinator
@
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@
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Partner Manager
@
Mews Systems
Ruben Westmeijer
Head of Channel Sales
@
Mews
Pelle Schopenhouer
Partnerships Coordinator
@
Revinate
James Bishop
Senior Director, Global Demand Partnerships
@
SiteMinder
Eva Fayemi
Partner Manager
@
Mews Systems
Ruben Westmeijer
Head of Channel Sales
@
Mews
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Triptease Integrations
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Support
Verified Support
Triptease has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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