Triptease: Data Marketing Platform

4.7 (69 REVIEWS)

HTR Score icon
HT Score  
33 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Triptease: Data Marketing Platform

Ranked 5 (out of 10) in Hotel Rate Parity

Take control of rate parity. Identify parity issues and trends, and automatically counter OTA undercuts.

Triptease is popular in United States of America with 18 hoteliers leaving an average rating of 96%.

Bell avatar Bell - AI powered product analyst

I analyzed all of Triptease’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like Triptease for its ability to significantly increase direct bookings and manage rate parity with OTA partners, resulting in optimized revenue. The tool’s user-friendly interface, transparency in price comparisons, and real-time monitoring give hotels a competitive edge. However, there are concerns about customizing messages and certain features needing more frequent updates, though these are continuously being improved.

What Types of Hotels Triptease is Popular For

Size

3 | X-Small (1-9 room)

9 | Small (10-24 room)

26 | Mid-Sized (25-74 room)

60 | Large (75-199 room)

57 | X-Large (200+ room)

Country

39 | United States of America

13 | United Kingdom

10 | Thailand

8 | Australia

7 | Germany

7 | Canada

6 | Italy

5 | Switzerland

5 | Mexico

5 | France

4 | Netherlands

3 | Spain

3 | Singapore

3 | Austria

2 | South Africa

2 | Indonesia

2 | Colombia

2 | Maldives

1 | Georgia

1 | Morocco

1 | Philippines

1 | Myanmar

1 | Ireland

1 | Romania

1 | Iceland

1 | Portugal

1 | India

1 | Malaysia

1 | Vietnam

1 | Costa Rica

1 | Taiwan

1 | Latvia

1 | Turkey

1 | Serbia

1 | Norway

1 | United Arab Emirates

1 | Czech Republic

1 | Israel

Type

89 | Luxury Hotels

69 | Boutiques

63 | Resorts

53 | Branded Hotels

53 | City Center Hotels

46 | Bed & Breakfast & Inns

40 | Limited Service & Budget Hotels

29 | Airport/Conference Hotels

20 | Extended Stay & Serviced Apartments

7 | Vacation Rentals & Villas

5 | Casinos

4 | Hostels

3 | RV Parks & Campgrounds

1 | Motels

Region

54 | Europe

51 | North America

23 | Asia Pacific

8 | Oceania

4 | Middle East

3 | South America

3 | Africa

Category

146 | Direct Booking Tools

69 | Hotel Rate Parity

51 | Hotel Metasearch Management Software

What is Triptease?

Founded in 2015 | Headquarters in London | 125 employees
Triptease: Data Marketing Platform is a sophisticated solution designed for the hospitality industry to boost direct bookings and manage rate parity with online travel agency (OTA) partners. This platform provides hoteliers with transparent price comparisons and real-time monitoring, helping optimize revenue strategies effectively. By offering insights into how a hotel's pricing compares to OTAs, it enables informed decision-making for marketing efforts. Triptease's intuitive interface allows hotels to track their status on Google Hotel Ads and their booking engine, adapting strategies to leverage searcher demand. Additionally, the platform's metasearch bidding algorithm and Price Match feature ensure competitive pricing to enhance guest satisfaction.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Triptease products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Triptease

FAQs

Capabilities

Parity insights

Parity-based metasearch bidding

Price Check messages

Data Marketing Platform

Features

Other

0/4 features

Available Add-ons & Modules

Metasearch Price Match

Hotel Rate Parity

PREMIUM ADD-ON

On-site Price Match

Hotel Rate Parity
Triptease On-site Price Match is an optional add-on to Triptease Messages, our web personalization tool powered by the DMP, that ensures you’re never beaten on price by OTAs. It automatically detects OTA undercuts and applies the smallest discount needed to make sure you offer the best price direct and can win the booking on your website.

PREMIUM ADD-ON

Triptease Reviews Summary

4.7
Excellent
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Triptease: Data Marketing Platform is the #6 most trending product in the Hotel Rate Parity category (out of 10) and the #466 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Triptease has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
33 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Triptease Pricing

Pricing Available By Request

Triptease has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Triptease Reviews

Hotelier Rating

Excellent
56
Very Good
10
Average
2
Poor
0
Terrible
1

Property Size

  • X-Small (2)
  • Small (5)
  • Mid-Sized (12)
  • Large (24)
  • X-Large (24)

Country

  • United States of America
    United States of America
    (18)
  • United Kingdom
    United Kingdom
    (7)
  • Canada
    Canada
    (4)
  • Netherlands
    Netherlands
    (4)
  • Germany
    Germany
    (3)
  • Australia
    Australia
    (3)
  • Switzerland
    Switzerland
    (3)
  • Thailand
    Thailand
    (2)
  • Colombia
    Colombia
    (2)
  • Austria
    Austria
    (2)
  • Singapore
    Singapore
    (2)
  • Mexico
    Mexico
    (2)
  • Myanmar
    Myanmar
    (1)
  • Latvia
    Latvia
    (1)
  • Maldives
    Maldives
    (1)
  • Costa Rica
    Costa Rica
    (1)
  • Spain
    Spain
    (1)
  • India
    India
    (1)
  • Portugal
    Portugal
    (1)
  • Italy
    Italy
    (1)
  • Indonesia
    Indonesia
    (1)
  • France
    France
    (1)
  • Malaysia
    Malaysia
    (1)
  • Romania
    Romania
    (1)

Region

  • North America
    North America
    (24)
  • Europe
    Europe
    (25)
  • Asia Pacific
    Asia Pacific
    (9)
  • Oceania
    Oceania
    (3)
  • South America
    South America
    (3)
10

Useful and easy to use tool

Marketing Manager from 25-49 room Bed & Breakfast & Inn in Verbier (Switzerland)

Verified
3 years ago
It helps us to make sure customers know that the best price is direct price. If discrepancy exists it is quickly identified. Very usuful fro price comparison on our booking engine. Easy to set up and use tool.
Country Switzerland
Marketing Manager
Mid-Sized Hotel
10

The Tool to decrease your commissions!

Hotel Manager from 25-49 room Boutique in Cluj-Napoca (Romania)

Verified
3 years ago
Triptease proved itself to be an excellent tool for increasing direct boookings and detecting parity issues with our OTA partners - on both levels we experienced significant improvements during these years since we're using the software!
Country Romania
Hotel Manager
Mid-Sized Hotel
10

Trip Tease is THE crucial tool and partner, for all hotels

President from 10 to 24 room Bed & Breakfast & Inn in Hot Springs (United States of America)

Verified
3 years ago
The tremendous increase in direct bookings and equally tremendous DECREASE in third party bookings. There is no other single tool that can do this. For such a nominal cost.
Country United States of America
President
Small Hotel
10

Excellent support and tool

Coordinador de Marketing Digital from 500+ room Branded Hotel in Bogota (Colombia)

Verified
3 years ago
The speed with which bugs are resolved, support, and the amount of content they share from parity
Country Colombia
Coordinador de Marketing Digital
X-Large Hotel
9

Great team, responsive, commercially aware with an in partnership philo

DOSM from 25-49 room Boutique in London (United Kingdom)

Verified
3 years ago
We are consisting improving the ROI based on ad spend and booking converson and have significantly improved our OTA undercut rates
Country United Kingdom
DOSM
Mid-Sized Hotel
10

The price comparison gives us better credibility

IT Manager from 200 to 499 room Bed & Breakfast & Inn in PlayaParaiso (Mexico)

Verified
3 years ago
The messages and the comparator do not help our direct reservations and give our clients better credibility to have the best market rate
Country Mexico
IT Manager
X-Large Hotel
10

More Direct Bookings

Hotel Manager from 100 to 199 room Bed & Breakfast & Inn in Sydney (Australia)

Verified
3 years ago
Triptease provides the right tools to increase direct bookings, targeted promotions and best tools to keep rate parity under control.
Country Australia
Hotel Manager
Large Hotel
8

The direct booking tool all Hoteliers need.

Marketing Manager from 1 to 4 room Boutique in Singapore (Singapore)

Verified
3 years ago
- amazing interface for setting up website messages to encourage direct bookings-metasearch tools are easy to use and very visible ROI.
Country Singapore
Marketing Manager
X-Small Hotel
10

A prime of direct booking tools

Director of Revenue and eCommerce from 100 to 199 room Bed & Breakfast & Inn in Nai Yang (Thailand)

Verified
3 years ago
Triptease helps us to increase direct revenue and bookings, increase hotel demand, manage meta, and detect a parity issue. price comparison is also the key of increasing conversion rate. Nevertheless, account manager is prime of all above to resolve and guide the customer to the right direction. It's a pleasure to continue using amazing dir...
Country Thailand
Director of Revenue and eCommerce
Large Hotel
9

Metasearch & Ad Tech

IT Executive from 500+ room Branded Hotel in Bandar Penawar (Malaysia)

Verified
3 years ago
good tool for increasing direct reservations. it is simple to integrate on the hotel website. customer service and technical supports are provided quickly.
Country Malaysia
IT Executive
X-Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Triptease is a great and innovative company. They offer great products to boost your direct channel. Triptease gives you the ability to personalize web contact for each visitor. Their rate parity monitoring tool should put them high on the list for any hotelier.

Question:

What differentiates this product or service from the competition?

Answer:

Triptease and Revinate have a healthy partnership. The integration between Triptease and Revinate allows hoteliers to capture profile data of guests who show high booking intent and allows you to segment and target these guests with personalized messaging.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Have a look at everything the market has to offer. Understand what your specific needs are and compare these to what every product has to offer. Make sure your team is properly educated on the product in order to extract its full potential.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 1 recommend
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Pelle Schopenhouer Partnerships Coordinator @ Revinate
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James Bishop Senior Director, Global Demand Partnerships @ SiteMinder
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Eva Fayemi Partner Manager @ Mews Systems
RecommendationAvatar
Ruben Westmeijer Head of Channel Sales @ Mews
Are you a consultant or vendor that recommends Triptease? Leave a recommendation

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Support

Verified Support

Triptease has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

Request a Quote

Response Time

Less than a day

Recommended

93%

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

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