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Journey - Digital Marketing
5.0 (7 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Journey - Digital Marketing
Unranked in Digital Marketing Agencies
More than technology. A performance partner for hospitality.
93% recommended by 13 hotels
Journey has 0 reviews from United States so we’re unable to verify that they operate in your local market.
What is Journey?
Founded in 2012 | Headquarters in Cheltenham, Gloucestershire | 153 employees
Journey is a digital marketing platform tailored for hotels and spas, focused on enhancing direct revenue growth. By leveraging performance-led digital marketing and conversion-focused websites, Journey optimizes marketing strategies to enhance brand presence and increase bookings. The platform uses data insights and a deep understanding of guest behavior to craft clear optimization strategies, delivering measurable improvements in customer experience. Journey is a valuable asset for businesses aiming to boost direct bookings and maximize their online performance efficiently.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Journey products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Journey Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Journey Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Journey
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Journey's Provided Description:
"We help hotels and spas grow direct revenue through performance-led digital marketing, conversion-focused websites, and clear optimisation strategies. Using data, industry insight, and a deep understanding of guest behaviour, we strengthen brand presence, increase bookings, and deliver measurable return on experience."
FAQs
Journey - Digital Marketing Alternatives
Not sure if Journey is right for your hotel? Here are similar Digital Marketing Agencies vendors that could be a good fit for your hotel:
Features
Website Development
4/5 features
SEO & Content
4/5 features
Paid Search & Digital Advertising
4/5 features
E-commerce
4/5 features
Reporting & Analytics
4/5 features
Email Marketing
4/5 features
Consulting Services
4/5 features
Social Media Management
4/5 features
Available Add-ons & Modules
Design
Digital Marketing Agencies
Create a digital interface that feels considered, modern, and simple for guests to use. We shape every stage of the design process to balance brand expression with clear conversion paths.
Site and content mapping
Creative direction
Wireframes
Design concepts
UI/UX design
Motion and interactions
Content
Digital Marketing Agencies
Turn your brand voice into focused, SEO-aware content that supports discovery and drives direct bookings. We refine messaging, structure copy, and optimise pages for both guests and search performance.
Content audit
Tone of voice development
Content samples
Copywriting
SEO content optimisation
Performance
Digital Marketing Agencies
Improve site speed, reliability, and usability to strengthen engagement and support stronger SEO results. We assess performance issues, create a clear optimisation plan, and ensure your site runs smoothly.
Performance analysis
Performance strategy
SEO optimisation
Site optimisation
Analytics and reporting setup
Development
Digital Marketing Agencies
Turn approved designs into a secure, scalable website built to support bookings and long-term growth. We develop clean code, implement key features, and ensure the site is straightforward for your team to run.
Frontend development
Site build-out and content population
Features and functionality
Account Management
Digital Marketing Agencies
Work closely with your team to align the project to your commercial goals. We manage timelines, communication, and delivery to keep the process clear and structured from start to finish.
Site visit and discovery workshop
Project plan and timeline
Dedicated project manager
Training
Digital Marketing Agencies
Give your team the confidence to manage and update your site day to day. We provide clear documentation, structured training, and support that makes your CMS easy to use.
CMS guidance documentation
CMS training (in-person or virtual)
Q4 '26 Digital Marketing Agencies Survey Insights
Is Journey a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#4
of 16
Mid-sized
93%
(88)
Sojern is a top Digital Marketing Agencies pick among mid-sized hotels on HotelTechReport, praised for leveraging data-driven insights to effectively target potential guests with ads that lead to increased direct bookings. One hotelier notes, "We have consistently increased direct bookings through Sojern," highlighting their ability to drive measurable results in digital marketing.
#3
of 13
Small
97%
(39)
Sojern is a top Digital Marketing Agencies pick among small independent hotels on HotelTechReport for helping to "increase direct bookings versus OTAs" through targeted ad campaigns that enhance online visibility and connect hotels with the right travelers.
#1
of 9
Large
94%
(34)
Sojern is a top Digital Marketing Agencies pick among large hotels on HotelTechReport, praised for its ability to drive direct bookings through targeted campaigns. Hoteliers highlight that its “data-driven approach” effectively reaches travelers during critical decision-making phases, enhancing conversion rates significantly.
Mid-sized
93%
(88)
#4
of 16
Sojern is a top Digital Marketing Agencies pick among mid-sized hotels on HotelTechReport, praised for leveraging data-driven insights to effectively target potential guests with ads that lead to increased direct bookings. One hotelier notes, "We have consistently increased direct bookings through Sojern," highlighting their ability to drive measurable results in digital marketing.
Small
97%
(39)
#3
of 13
Sojern is a top Digital Marketing Agencies pick among small independent hotels on HotelTechReport for helping to "increase direct bookings versus OTAs" through targeted ad campaigns that enhance online visibility and connect hotels with the right travelers.
Large
94%
(34)
#1
of 9
Sojern is a top Digital Marketing Agencies pick among large hotels on HotelTechReport, praised for its ability to drive direct bookings through targeted campaigns. Hoteliers highlight that its “data-driven approach” effectively reaches travelers during critical decision-making phases, enhancing conversion rates significantly.
Rank
Hotel type
Popular alternatives
#3
of 21
Boutique Hotels
94%
(70)
Sojern is a top Digital Marketing Agencies pick among boutique hotels on HotelTechReport for its ability to effectively segment audiences and deliver targeted ads that drive direct bookings. Users appreciate the "valuable data" provided, which allows for precise marketing strategies tailored to travelers' behaviors and preferences.
#4
of 18
Luxury Hotels
94%
(79)
Sojern is a top Digital Marketing Agencies pick among Luxury on HotelTechReport for its ability to connect hotels with the right travelers, driving direct bookings with no upfront investment. Hoteliers appreciate how Sojern has significantly boosted their visibility and revenue through targeted ad campaigns, enabling valuable guest relationships.
#4
of 15
Bed & Breakfast & Inns
96%
(59)
Sojern is a top Digital Marketing Agencies pick among Bed-N-Breakfast properties on HotelTechReport because it effectively drives direct bookings through performance-based advertising that ensures hotels only pay for confirmed stays. Hoteliers appreciate the "easy to reconcile" systems, which enhance financial clarity and operational efficiency.
Boutique Hotels
94%
(70)
#3
of 21
Sojern is a top Digital Marketing Agencies pick among boutique hotels on HotelTechReport for its ability to effectively segment audiences and deliver targeted ads that drive direct bookings. Users appreciate the "valuable data" provided, which allows for precise marketing strategies tailored to travelers' behaviors and preferences.
Luxury Hotels
94%
(79)
#4
of 18
Sojern is a top Digital Marketing Agencies pick among Luxury on HotelTechReport for its ability to connect hotels with the right travelers, driving direct bookings with no upfront investment. Hoteliers appreciate how Sojern has significantly boosted their visibility and revenue through targeted ad campaigns, enabling valuable guest relationships.
Bed & Breakfast & Inns
96%
(59)
#4
of 15
Sojern is a top Digital Marketing Agencies pick among Bed-N-Breakfast properties on HotelTechReport because it effectively drives direct bookings through performance-based advertising that ensures hotels only pay for confirmed stays. Hoteliers appreciate the "easy to reconcile" systems, which enhance financial clarity and operational efficiency.
Rank
Region
Popular alternatives
#4
of 16
Europe
96%
(63)
Profitroom is a top Digital Marketing Agencies pick among hotels in Europe on HotelTechReport, lauded for its data-driven marketing strategies that significantly boost direct bookings. Hoteliers appreciate how their campaigns are consistently optimized and focus on generating real value, saying Profitroom “delivers measurable outcomes that directly impact our visibility.”
#1
of 11
North America
95%
(65)
Sojern is a top Digital Marketing Agencies pick among mid-sized hotels in North America on HotelTechReport, noted for its performance-based model that generates direct bookings while minimizing upfront costs. Hoteliers appreciate its effective tracking capabilities, enabling them to optimize campaigns and achieve measurable ROI without unnecessary complexities.
Europe
96%
(63)
#4
of 16
Profitroom is a top Digital Marketing Agencies pick among hotels in Europe on HotelTechReport, lauded for its data-driven marketing strategies that significantly boost direct bookings. Hoteliers appreciate how their campaigns are consistently optimized and focus on generating real value, saying Profitroom “delivers measurable outcomes that directly impact our visibility.”
North America
95%
(65)
#1
of 11
Sojern is a top Digital Marketing Agencies pick among mid-sized hotels in North America on HotelTechReport, noted for its performance-based model that generates direct bookings while minimizing upfront costs. Hoteliers appreciate its effective tracking capabilities, enabling them to optimize campaigns and achieve measurable ROI without unnecessary complexities.
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Journey Reviews Summary
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Recommended by
Achievements
This vendor's trending score is rising, Journey - Digital Marketing is the #13 most trending product in the Digital Marketing Agencies category (out of 130) and the #236 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreJourney’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Journey Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Compare Journey to Top Alternatives
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Maximize your online presence, attract new guests, and drive direct booking conversions
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Hotelier Rating
Looking for specific info?
10
An out-of-house digital ads team that frees up my time
Marketing Manager from 25-49 room Boutique in Ballycastle (United Kingdom)
Verified
2 days ago
Journey’s digital marketing team are like having an out of house team specifically working on digital ads which is a time consuming task. The digital marketing team are always available and provide prompt responses and frees up my time to focus on other aspects of our marketing activity.
United Kingdom
United Kingdom
Marketing Manager
Small Hotel
10
More time with guests face to face
Spa Manager from 25-49 room Boutique in Ballycastle (United Kingdom)
Verified
3 days ago
Journey gives myself and team more time to spend with our guests face to face as the daily operations have became much easier with the new EMS
United Kingdom
United Kingdom
Spa Manager
Small Hotel
10
Seamless hotel and spa bookings — if only Rezlynx could do spa too
Reception from 25-49 room Boutique in Ballycastle (United Kingdom)
Verified
3 days ago
Journey is an excellent platform to use as it links Hotel and Spa booking systems for a seamless booking system.
United Kingdom
United Kingdom
Reception
Small Hotel
10
Simplifies booking into a complete guest experience
Guest Experience Manager from 25-49 room Boutique in Ballycastle (United Kingdom)
Verified
3 days ago
I love that the Journey platform simplifies the guest booking process, it turns a normal booking into a complete experience for the guest. Journey also enable our hotel to showcase everything we have to offer.
United Kingdom
United Kingdom
Guest Experience Manager
Small Hotel
10
Seamless guest journey — backend integrations could be better
Reception Duty Manager from 25-49 room Luxury Hotel in Calcot (United Kingdom)
Verified
2 months ago
Journey really improves guest experience by making the start middle and end of the guest journey seamless. Nothing is too much trouble for the team they are always open and happy to help.
United Kingdom
United Kingdom
Reception Duty Manager
Small Hotel
10
Journey Experience
Spa Director from 75-99 room Bed & Breakfast & Inn in Guisborough (United Kingdom)
Verified
3 months ago
Using Journey for our booking engine has resulted in an amazing guest experience with bookings that can include rooms, tables & spa with the additional use of gift vouchers for payment - this has increased our average spends. The ease of use of EMS has been great.
United Kingdom
United Kingdom
Spa Director
Mid-Sized Hotel
10
Insightful Support with Measurable Results
Head of Sales from 50-74 room Luxury Hotel in Hartwell (United Kingdom)
Verified
10 months ago
Journey have been a valued digital marketing partner for Hartwell House, supporting us across performance marketing, reporting, and strategic insight. Their team have taken the time to truly understand our business, our brand positioning, and the nuances of marketing a luxury historic house hotel.
What we particularly value is their clarit...
United Kingdom
United Kingdom
Head of Sales
Mid-Sized Hotel
- 1
It looks like Journey is not recommended by any hotels
Check out the top 10 most recommended Journey alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Digital marketing and website design and development services are best-in-class with superior ROAS and conversion into the booking engine vs. competing agencies. The booking engine is an all-in-one basket enabling guests to book not only their room but, dining, spa and any other form of experience that the hotel has turned into bookable inventory. The spa software is the leading player in the UK market with 100s of spas on the platform, which is in the process of being upgraded to manage all the experiences a hotel offers.
Showing all answers to: "What does this product or service do well?"
Digital marketing and website design and development services are best-in-class with superior ROAS and conversion into the booking engine vs. competing agencies.
The booking engine is an all-in-one basket enabling guests to book not only their room but, dining, spa and any other form of experience that the hotel has turned into bookable inventory.
The spa software is the leading player in the UK market with 100s of spas on the platform, which is in the process of being upgraded to manage all the experiences a hotel offers.
Question:
What differentiates this product or service from the competition?
Answer:
See the differentiating comments made in the box above. There are no other booking engine or spa management systems that offer the functionality of the Journey offering and when combined with highly effective digital marketing services, the return on experience is unbeatable.
Showing all answers to: "What differentiates this product or service from the competition?"
See the differentiating comments made in the box above.
There are no other booking engine or spa management systems that offer the functionality of the Journey offering and when combined with highly effective digital marketing services, the return on experience is unbeatable.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Book a demo, meet the team and look forward to growing your total revenue per available room. I would also be inclined to understand the power of the full suite, as the compounding effects of integrating the digital marketing, a conversion-led website, the booking engine and the experience management system are exceptional.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Book a demo, meet the team and look forward to growing your total revenue per available room. I would also be inclined to understand the power of the full suite, as the compounding effects of integrating the digital marketing, a conversion-led website, the booking engine and the experience management system are exceptional.
Recommended by
Piers Schmidt
Founder
@
Luxury Branding
Piers Schmidt
Founder
@
Luxury Branding
Are you a consultant or vendor that recommends Journey?
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Support
Unverified
Journey has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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