FornovaEC (E-Commerce Optimizer)

4.5 (68 REVIEWS)

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HT Score 
14 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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FornovaEC (E-Commerce Optimizer)

4.5 (68 REVIEWS)

Ranked 13 (out of 22) in Metasearch & Ad Tech

Smarter online marketing campaigns and better conversion for hotels

Ratings Summary

Very Good
68 reviews
Ease of Use
Customer Support

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Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

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14 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

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About FornovaEC (E-Commerce Optimizer)
Founded in 2010 | Headquarters in United Kingdom | 200 employees
FornovaEC enables hotels to run efficient and effective programmatic campaigns while increasing conversion, so they can maximize their digital marketing ROI.


Fornova doesn’t have any benefits or use cases available



4/5 features

Reporting & Analytics

4/5 features


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Fornova hasn’t disclosed their pricing plans. It is advised that you ask for a reference to ensure competitive pricing

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Popularity by Segment


35 | X-Large (200+ room)

20 | Large (75-199 room)

2 | Medium (25-74 room)

1 | Small (10-24 room)

1 | X-Small (1-9 room)


31 | Luxury Hotels

21 | Resorts

18 | City Center Hotels

17 | Branded Hotels

7 | Hostels

6 | Boutiques

4 | Limited Service & Budget Hotels

3 | Extended Stay & Serviced Apartments

2 | Bed & Breakfast & Inns

1 | Airport/Conference Hotels

1 | RV Parks & Campgrounds

1 | Vacation Rentals & Villas


36 | Asia Pacific

11 | Europe

8 | North America

5 | Middle East

4 | South America

2 | Oceania

1 | Central America


62 | Hotel Rate Parity

21 | Rate Shopping & Market Intelligence

15 | Business Intelligence

4 | Metasearch & Ad Tech

1 | Listings Management




Expert Recommendations

Hotelier Rating

Very Good

By Product

  • Hotel Rate Parity
    Hotel Rate Parity
  • Rate Shopping & Market Intelligence
    Rate Shopping & Market Intelligence
  • Business Intelligence
    Business Intelligence
  • Metasearch & Ad Tech
    Metasearch & Ad Tech
  • Listings Management
    Listings Management

Property Size

  • X-Small
  • Small
  • Medium
  • Large
  • X-Large


  • North America
    North America
  • Europe
  • Asia Pacific
    Asia Pacific
  • Oceania
  • Middle East
    Middle East
  • South America
    South America
  • Central America
    Central America

Most sophisticated tool in this space

Manager, Distribution Compliance from 500+ room Branded Hotel in McLean (United States of America)

4 months ago
The Tool is itself is the most sophisticated tool I have seen in the rate parity space, it allows my team to conduct in-depth investigation and pinpoint widespread issues that need to be addressed. The Fornova team are experts in their field and are receptive to feedback and changes. They truly act as business partners when facing complex p...

fornova create something new about rate parity and daily health score

rdm from 75-99 room City Center Hotel in (Indonesia)

7 months ago
Daily health score sent to each hotel and hotel knows the score and through out daily health score.

BML Analysis

Revenue Manager from 100 to 199 room Luxury Hotel in Davao City (Philippines)

7 months ago
I can easily track the status of the loaded rates if it's aligned with the other channels and if my brand website rates is more competitive versus OTA.

Relevant technology stack complementing by Worldclass support

Distribution Director from 500+ room Hostel in (Thailand)

7 months ago
Good experience of Market Intelligence tool. The tool provides our hotels with insights and reliable automations. Our account manager, Pushpa Rana is doing excellent job providing support, not just for the corporate level but to our hotels and resorts globally.

Graphics and dashboards are very easy to understand, we have forgotten manually searches and unnecessary screenshots to compare our rates with other partners

Otas leader from 500+ room Resort in Río Hato (Panama)

7 months ago
Quick access through the dashboards Identify POS campaigns taking for Otas and trends behaviorConstant support from the fornova team to use the tool

Good tool , making your daily business easier

Revenue from 200 to 499 room Luxury Hotel in Interlaken (Switzerland)

7 months ago
The rate shopper is a great help to check your competitor. As well the rate parity tool is helping a lot about issues. So the Hotel can make sure there is no undercutting with other partners.

Useful and practical

Revenue Manager from 100 to 199 room Luxury Hotel in Montego Bay (Jamaica)

7 months ago
I really like the CI module to track compare my rate vs compset and also check forecast of pax and HSE to update current strategy.

really good revenue tool

Reservation Manager and Revenue Analyst from 75-99 room Boutique in Vitacura (Chile)

7 months ago
i can see in detail all my properties, whit all the rates of our competitive set and also, check the different discrepancy between OTAs, metas, among others, and check how can we resolve to improve our score and revenue strategy.

Rate Parity and Rate Shopping made easy

Revenue Distribution Specialist from 200 to 499 room Extended Stay & Serviced Apartment in (Ireland)

7 months ago
I found Fornova to be a very precious and effective tool while looking to solve parity issues in our company. The information are displayed clearly and with a lot of details. It also offer different filters and views that help a lot the search. Also the support given by the team and our account manager is usually very prompt and helpful.

Fornova for the win!

Distribution Coordinator from 100 to 199 room Boutique in Communauté-Urbaine-de-Québec (Canada)

7 months ago
Fornova is an amazing tool to monitor rate parity but also technical issues. We also have the best service from our Enterprise Customer Success Manager : Olivier Budin. He gave us inestimable advice and insights. We love how we can store all of our own test bookings data and see which OTA is our worst offender. The distribution intelligence...
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