3 min read

TheNew Group's Konstantin Irnsperger on Rapid Tech Iteration and Adoption

TheNew Group's CEO stresses the importance of human interaction, data-driven decision-making, and the potential of hyper-individualization to innovate and personalize guest services, while maintaining a balance between technology and personal touch to enhance the overall guest experience.

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Jordan M Hollander in Operations

Last updated March 12, 2024

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Konstantin Irnsperger shares a treasure trove of insights and innovative strategies for hoteliers aspiring to modernize and enhance their operations. At the heart of his approach is a robust emphasis on technology integration, where systems like an API-first property management system and modern guest application play pivotal roles in transforming hotel operations and digitizing guest experiences. He deftly balances this technological embrace with a commitment to human interaction, eschewing AI chatbots in favor of direct guest engagement to enrich the overall experience.

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Konstantin's strategies extend to AI-based revenue management, where tools like Hotelistat are lauded for their adaptive learning capabilities, enabling more efficient and accurate pricing strategies. He also champions the use of platforms like make.com for creating custom automations and integrations, a strategy that allows hoteliers to tailor operations to their unique needs, thereby streamlining processes and boosting efficiency.

Payment systems are not left behind in this tech-forward approach, with the integration of solutions like Apaleo Pay enhancing operational efficiency. Konstantin also highlights the importance of data-driven decision-making, utilizing analytics tools like Microsoft Power BI to glean valuable insights for strategic planning and operational improvements.

Looking to the future, he foresees the growing importance of hyper-individualization in the hotel industry, suggesting that hoteliers explore ways to personalize guest experiences and pricing through innovative technological solutions. Amidst this tech-centric vision, he does not lose sight of the human element, emphasizing the significance of emotional intelligence and the need for continuous staff training to adapt to evolving technological landscapes.

These strategies collectively paint a picture of a forward-thinking approach to hotel management, where technology is seamlessly integrated with a human touch to enhance guest experiences, improve operational efficiency, and support data-driven decisions. Hoteliers can draw inspiration from Konstantin's insights to adapt and innovate in their own operations, striking a delicate balance between embracing modern technology and nurturing human connections.

Key Takeaways from our conversation with Konstantin

In our conversation with Konstantin, we explore how technology and innovation are transforming the hospitality industry. Konstantin discusses the importance of integrating advanced systems for operational efficiency, the use of artificial intelligence for revenue management, and the significance of maintaining a personal touch amidst automation. He shares insights on custom automations, the critical balance between technology and human interaction, and strategies for personalized guest experiences. This discussion offers practical strategies for hoteliers looking to enhance guest satisfaction and operational effectiveness through technology, while also emphasizing the importance of emotional intelligence and staff training.

1. Emphasis on Technology Integration: Konstantin highlights the significant role of technology in transforming hotel operations. He stresses the importance of integrating systems like Apaleo for its user-friendly experience and open APIs, and Straiv for digitizing guest journeys, including QR code-based solutions for tasks like checkout.

2. AI-Based Revenue Management: Utilizing AI for revenue management is a crucial strategy, with Konstantin praising Hotelistat for its adaptive learning capabilities. This approach allows for more accurate and efficient pricing and occupancy strategies.

3. Custom Automation and Integrations: The use of platforms like make.com for creating custom automations and integrations is a game changer. This low-code platform enables hoteliers to tailor operations to their specific needs, streamlining processes and improving efficiency.

4. Balancing Human Interaction and Automation: While embracing technology, Konstantin emphasizes the importance of maintaining personal human contact. He avoids AI chatbots in favor of direct guest interaction, enhancing the guest experience and leveraging staff time more effectively.

5. Efficient Payment Systems: The integration of seamless payment solutions such as Apaleo Pay with primary hotel systems is highlighted for its contribution to operational efficiency.

6. Data-Driven Decision Making: Konstantin uses tools like Microsoft Power BI for analytics, demonstrating the importance of data-driven decision-making in the hospitality industry. These tools provide valuable insights for strategic planning and operational improvements.

7. Focus on Hyper-Individualization: Looking towards the future, Konstantin foresees the importance of hyper-individualization in the hotel industry. He suggests that hoteliers should explore ways to individualize guest experiences and pricing through innovative tech solutions.

8. Emotional Intelligence and Staff Training: Konstantin underscores the significance of emotional intelligence in the hospitality industry. He stresses the need for continuous staff training to adapt to evolving technological environments.

These strategies and tactics highlight a forward-thinking approach to hotel management, where technology plays a central role in enhancing guest experiences, improving operational efficiency, and supporting data-driven decisions. Other hoteliers can learn from these insights to adapt and innovate in their own operations, striking a balance between technology and the human touch.

Here are some tools Konstantin talks through in the episode:

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Apaleo Open PMS Property Management Systems
97% recommended by 32 hotels
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straiv Contactless Check-in
95% recommended by 76 hotels
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Hotellistat - Revenue Management Revenue Management Systems
94% recommended by 42 hotels
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Hoteliers voted SiteMinder as the #1 Channel Managers provider in the 2026 HotelTechAwards
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SiteMinder (The Channel Manager) Channel Managers
93% recommended by 2750 hotels
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Jordan M Hollander
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.

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