Akia vs. Customer Alliance vs. MARA Solutions: Which is a Better Fit?

Akia Contactless Check-In

Pre-Arrival & Check-in

Hotel Website Check-in Portal
Lobby Kiosk
Self Service Checkout
Self Service Checkin
Device Agnostic
Easy Room Selection

Information Collection

Custom Questions
Terms & Conditions Signing
Marketing Communications Opt-in
Pre-regisration info collection
Document & Passport Scanning
ID Verification

Verify a guest's identity for safety and security

Translations

Automatic Translations
Multi-lingual

Payments & Authorization

Registration Card E-signature
Collect Deposits
Payment & Authorizations

Enables guests to pay their stay during the check-in or check-out process, hotel can define if payment is mandatory before completing check-in
ID Verification

Verify a guest's identity for safety and security
PCI Compliant

Mobile Key

Door Lock Integration

Enables Guest to open doors with their own smartphone without downloading an app via the web application

Upgrades & Upselling

Pre-arrival Upselling & Upgrades
Easy Room Selection

Other

PMS Integration

Reputation Manager (by Customer Alliance)

Surveys & Feedback

SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Sentiment Analysis
Guest satisfaction surveys
Responsive surveys
Review encouragement

Entice survey respondents to publish reviews to sites like TripAdvisor and Google.
Email reminders

Boost completion rates with optional automated survey reminders.
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
In-stay surveys

Send In-Stay Surveys while guests are still on property to identify any needs for service recovery.

Review Generation

Tripadvisor Review Partner
SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Workflow Management
Respond to reviews

Quickly and easily respond to reviews from within the platform.
Review encouragement

Entice survey respondents to publish reviews to sites like TripAdvisor and Google.

Follow-up & Resolution

AI Generated Reply Automation

Followup faster and more personalized to each user in less time with AI replies.
Workflow Management
Respond to reviews

Quickly and easily respond to reviews from within the platform.
Alerts & Notifications
Ticketing system

Use the ticketing system to communicate service shortcomings to the relevant person or department.
In-stay surveys

Send In-Stay Surveys while guests are still on property to identify any needs for service recovery.
Case Management

Streamline operations & drive service excellence. Ensure the timely resolution of issues that negatively impact guests’ stays and create remarkable experiences to exceed their expectations and drive positive reviews.

Reporting, Analytics & Insights

Sentiment Analysis
Revenue Reporting
Competitive Intelligence
Corporate Reporting
Reporting Dashboard
Competitive Benchmarking

Benchmark your hotel's performance against your competitors’ online review rankings.
Department level reporting

Monitor how each department is performing, spot trends, and set alerts to stay ahead of any issues.

Channels

Social Media
Tripadvisor
Booking.com
Google

Admin & Settings

Multi-property Management
Mobile Accessibility

Other

PMS Integration
SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Case Management

Streamline operations & drive service excellence. Ensure the timely resolution of issues that negatively impact guests’ stays and create remarkable experiences to exceed their expectations and drive positive reviews.

AI Review Assistant (by MARA Solutions)

Surveys & Feedback

SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Sentiment Analysis
Guest satisfaction surveys
Responsive surveys
Review encouragement

Entice survey respondents to publish reviews to sites like TripAdvisor and Google.
Email reminders

Boost completion rates with optional automated survey reminders.
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
In-stay surveys

Send In-Stay Surveys while guests are still on property to identify any needs for service recovery.

Review Generation

Tripadvisor Review Partner
SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Workflow Management
Respond to reviews

Quickly and easily respond to reviews from within the platform.
Review encouragement

Entice survey respondents to publish reviews to sites like TripAdvisor and Google.

Follow-up & Resolution

AI Generated Reply Automation

Followup faster and more personalized to each user in less time with AI replies.
Workflow Management
Respond to reviews

Quickly and easily respond to reviews from within the platform.
Alerts & Notifications
Ticketing system

Use the ticketing system to communicate service shortcomings to the relevant person or department.
In-stay surveys

Send In-Stay Surveys while guests are still on property to identify any needs for service recovery.
Case Management

Streamline operations & drive service excellence. Ensure the timely resolution of issues that negatively impact guests’ stays and create remarkable experiences to exceed their expectations and drive positive reviews.

Reporting, Analytics & Insights

Sentiment Analysis
Revenue Reporting
Competitive Intelligence
Corporate Reporting
Reporting Dashboard
Competitive Benchmarking

Benchmark your hotel's performance against your competitors’ online review rankings.
Department level reporting

Monitor how each department is performing, spot trends, and set alerts to stay ahead of any issues.

Channels

Social Media
Tripadvisor
Booking.com
Google

Admin & Settings

Multi-property Management
Mobile Accessibility

Other

PMS Integration

What Customers Are Saying

Most Recent Review

Amazing tool from upselling, online-check-in, tipping, communication.

General Manager from Marco Island (United States of America)

Best professional tool for review and feedback management for the hotel industry

Manager Online Communication from Regensburg (Germany)

Positive review and experience

Front office and Guest Relations Manager

Most Positive Review

At Nuvo Suites we love Akia

Marketing coordinator

Great rating tool (translated from German) Super Bewertungstool Interventionsmöglichk (original German)

Manager

Great KI

Hotel director from Vienna (Austria)

Most Critical

Great Tech Support!

Marketing Manager

Reputation management made easy

References

Alexander Mourelatos
General Manager Mourelatos Lakeshore Resort

Yurgen Hohmeyer
Owner Lake Clear Lodge & Retreat

MARA Solutions doesn’t have any references available