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Loop CXM (by Benbria)
4.5 (1 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Loop CXM (by Benbria)
Unranked in Guest Survey Software
Omni-Channel Guest Feedback, Ticketing, Automation and SLAs
89% recommended by 7 hotels
Benbria has 0 reviews from United States so we’re unable to verify that they operate in your local market.
What is Benbria?
Founded in 2007 | Headquarters in Ottawa (Canada) | 23 employees
Benbria Loop Feedback is a customer experience (CX) survey platform designed to measure key aspects such as loyalty, satisfaction, and effort both online and offline. This versatile software allows businesses to design and deploy surveys using multiple CX question types. Surveys can be distributed through various channels like kiosks, emails, QR Codes, mobile apps, and websites, enabling comprehensive in-location and digital feedback collection.
The platform is especially valuable for its ability to aggregate results by specific criteria like location and room, providing targeted insights that many existing survey solutions lack. Furthermore, Benbria Loop Feedback features configurable actions for real-time engagement, allowing businesses to follow up, create tickets, and manage issues through to resolution. Insights gained from survey projects can be easily visualized and exported into formats like PDFs, making it effortless to support monthly and quarterly business reviews.
This software seamlessly integrates into existing business operations by offering actionable insights and enhancing customer engagement, ultimately helping to improve the overall customer experience.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Benbria products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Benbria Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Benbria Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Benbria
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Benbria's Provided Description:
"Loop CXM® allows you to measure the guest experience including loyalty, satisfaction and effort both online and offline throughout the guest journey. Survey Projects make it easy for you to design guest experience surveys using a suite of question types and distribute them on a variety of channels to collect in-location feedback using kiosks, as well as digitally using email, links, QR Codes, mobile apps and websites. Dashboard Projects make it easy to aggregate results by property and/or touchpoint in a secure manner and includes multiple types of panels and visualizations with drag and drop capabilities and drill-downs to take action. Results can be scheduled for delivery via email on a daily, weekly and monthly basis, and easily exported into common formats such as PDF, CSV and PNG. Action Management capabilities allow you to automate workflow such as starting conversations with within the inbox to drive ancillary revenues and creating and assigning tickets to manage guest follow-ups and recovery. With the Tableau Extension for Loop, you can easily pull guest experience data into your BI tools for further analysis."
FAQs
Loop CXM (by Benbria) Alternatives
Not sure if Benbria is right for your hotel? Here are similar Guest Survey Software vendors that could be a good fit for your hotel:
Features
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Q4 '26 Guest Survey Software Survey Insights
Is Benbria a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 5
Mid-sized
96%
(237)
GuestRevu is a top Guest Survey Software pick among mid-sized hotels on HotelTechReport, praised for its ability to automate survey collection and reporting which helps operators "identify trends quickly." This functionality saves time, allowing hoteliers to focus on actionable feedback that enhances guest satisfaction.
#1
of 4
Large
94%
(40)
GuestRevu is a top Guest Survey Software pick among large hotels on HotelTechReport, praised for its ability to automatically send out reviews at checkout, making it easier for properties to maintain a strong online reputation. The support team is noted for being responsive and helpful, enhancing user experience on the platform.
#1
of 3
Small
95%
(212)
GuestRevu is a top Guest Survey Software pick among small hotels on HotelTechReport because it automates post-stay surveys, allowing properties to gather structured guest feedback and address operational issues quickly. This proactive approach has resulted in higher review scores and improved guest satisfaction.
Mid-sized
96%
(237)
#1
of 5
GuestRevu is a top Guest Survey Software pick among mid-sized hotels on HotelTechReport, praised for its ability to automate survey collection and reporting which helps operators "identify trends quickly." This functionality saves time, allowing hoteliers to focus on actionable feedback that enhances guest satisfaction.
Large
94%
(40)
#1
of 4
GuestRevu is a top Guest Survey Software pick among large hotels on HotelTechReport, praised for its ability to automatically send out reviews at checkout, making it easier for properties to maintain a strong online reputation. The support team is noted for being responsive and helpful, enhancing user experience on the platform.
Small
95%
(212)
#1
of 3
GuestRevu is a top Guest Survey Software pick among small hotels on HotelTechReport because it automates post-stay surveys, allowing properties to gather structured guest feedback and address operational issues quickly. This proactive approach has resulted in higher review scores and improved guest satisfaction.
Rank
Hotel type
Popular alternatives
#1
of 5
Branded Hotels
97%
(121)
GuestRevu is a top Guest Survey Software pick among branded operations on HotelTechReport, offering an all-in-one platform to consolidate feedback and manage online reputation, as hoteliers appreciate receiving guest insights and managing reviews across multiple channels from a single dashboard.
#1
of 4
Resorts
96%
(205)
GuestRevu is a top Guest Survey Software pick among resorts on HotelTechReport, helping operators identify operational improvements with timely feedback breakdowns by department that reveal areas needing attention, like “room maintenance rated at 3/5.”
#1
of 4
Other
95%
(112)
GuestRevu is a top Guest Survey Software pick among other properties on HotelTechReport due to its ability to provide real-time insights into guest feedback, enabling hoteliers to quickly address issues before checkout. The platform facilitates timely, actionable responses to enhance service quality and optimize operations.
Branded Hotels
97%
(121)
#1
of 5
GuestRevu is a top Guest Survey Software pick among branded operations on HotelTechReport, offering an all-in-one platform to consolidate feedback and manage online reputation, as hoteliers appreciate receiving guest insights and managing reviews across multiple channels from a single dashboard.
Resorts
96%
(205)
#1
of 4
GuestRevu is a top Guest Survey Software pick among resorts on HotelTechReport, helping operators identify operational improvements with timely feedback breakdowns by department that reveal areas needing attention, like “room maintenance rated at 3/5.”
Other
95%
(112)
#1
of 4
GuestRevu is a top Guest Survey Software pick among other properties on HotelTechReport due to its ability to provide real-time insights into guest feedback, enabling hoteliers to quickly address issues before checkout. The platform facilitates timely, actionable responses to enhance service quality and optimize operations.
Rank
Region
Popular alternatives
#1
of 5
Europe
96%
(124)
GuestRevu is a top Guest Survey Software pick among mid-sized hotels in Europe on HotelTechReport because its automated surveys deliver timely, actionable guest feedback that helps enhance service quality. Hoteliers appreciate the clear insights from the dashboard, which enable them to swiftly identify and address areas for improvement.
#2
of 4
North America
97%
(43)
GuestRevu is a top Guest Survey Software pick among North American hotels for its ability to consolidate guest feedback across multiple platforms, which allows teams to respond more quickly to guest issues. Hoteliers appreciate how this feature has significantly reduced unaddressed reviews and improved overall reputation scores on HotelTechReport.
Europe
96%
(124)
#1
of 5
GuestRevu is a top Guest Survey Software pick among mid-sized hotels in Europe on HotelTechReport because its automated surveys deliver timely, actionable guest feedback that helps enhance service quality. Hoteliers appreciate the clear insights from the dashboard, which enable them to swiftly identify and address areas for improvement.
North America
97%
(43)
#2
of 4
GuestRevu is a top Guest Survey Software pick among North American hotels for its ability to consolidate guest feedback across multiple platforms, which allows teams to respond more quickly to guest issues. Hoteliers appreciate how this feature has significantly reduced unaddressed reviews and improved overall reputation scores on HotelTechReport.
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Benbria Reviews Summary
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
5.0/5
Recommended by
Achievements
This vendor's trending score is rising, Loop CXM (by Benbria) is the #8 most trending product in the Guest Survey Software category (out of 25) and the #545 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreBenbria’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Benbria Pricing
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Compare Benbria to Top Alternatives
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Hotelier Rating
Looking for specific info?
9
Benbria
VP Sales and Marketing from 200 to 499 room Resort in Ottawa (Canada)
Verified
5 years ago
Brookstreet Hotel and the Marshes Golf Club have utilized Benbria Loop for the past few years. Loop has allowed our guests to communicate quickly and effectively with members of our team. Our meeting and event guests love the technology as we can be quick to respond to requests from multiple meeting rooms, and customers revieve an inst...
Canada
Canada
VP Sales and Marketing
Large Hotel
- 1
It looks like Benbria is not recommended by any hotels
Check out the top 10 most recommended Benbria alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Benbria Loop proved to be a successful tool for guest communication and engagement in all the properties we collaborate. Their approach towards reaching and engaging guests is simple yet very effective. The product is also straightforward to integrate and work with, making them a great partner.
Showing all answers to: "What does this product or service do well?"
Benbria Loop proved to be a successful tool for guest communication and engagement in all the properties we collaborate. Their approach towards reaching and engaging guests is simple yet very effective. The product is also straightforward to integrate and work with, making them a great partner.
Benbria is great, this integration helps our customers by using a variety of channels of engagement. Their product enables brands to capture feedback and insights related to customer experience including loyalty, satisfaction and effort, engage with customers to convert and recover and motivate frontline employees to improve operations, reduce customer churn and increase loyalty
Loop is a great package for independent hotels, it offers omnichannel message management, which aggregates all messages into one place so you don't have to hop between multiple different messaging platforms. This in itself is a huge time saver.
It offers real time surveys and feedback, ordering and chat, the ability to send prearrival SMS, Whatsapp or email and it is a ticketing platform on it's own allowing you to track delivery times and efficiency. It also integrates with the leading larger ticket systems like hotsos if you have that already and puts a guest facing messaging channel on the front of that.
Question:
What differentiates this product or service from the competition?
Answer:
The way they engage a hotel guest and the data they collect, analyze, and provide to hotels is excellent. The combination of high guest engagement and their analytics makes them stand out from the rest.
Showing all answers to: "What differentiates this product or service from the competition?"
The way they engage a hotel guest and the data they collect, analyze, and provide to hotels is excellent. The combination of high guest engagement and their analytics makes them stand out from the rest.
Benbria is a leader in customer experience and engagement solutions, helping the world’s most customer-centric brands deliver an experience that goes above and beyond their competitor. We don't have anything specific to add that differentiates them.
Loop is a mature business, it's been around for 10 years and it works across the sector in restaurants, hotels and cruises. The mix of feedback/ordering/messaging and ticketing means it is a cost effective solution with an excellent reporting dashboard tracking NPS and using language processing to identify and report trends.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
The product itself is good and I would recommend hotels to try it out. It is important to check if it integrates with your PMS as well as your Housekeeping and Staff Collaboration software (if in place) with the intention to automate data exchange between systems and optimize service delivery. If successful the product will result in many questions, service orders, and feedback from guests, which might be an operational challenge if there is no system in place to automate and optimize processes and communication.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
The product itself is good and I would recommend hotels to try it out. It is important to check if it integrates with your PMS as well as your Housekeeping and Staff Collaboration software (if in place) with the intention to automate data exchange between systems and optimize service delivery. If successful the product will result in many questions, service orders, and feedback from guests, which might be an operational challenge if there is no system in place to automate and optimize processes and communication.
Tripleseat highly recommends Benbria if you're looking for customer experience engagement solutions. Their platform is easy to use, they have a great support team, and we have truly enjoyed our integration with their platform that only helps our customers.
Loop from Benbria has many facets so it's worth taking the time to fully implement it across guest requests, orders, feedback and chatbot. It also means a change in reception as staff anywhere can see whats happening and jump in to help.
+ 0
recommend
Recommended by
Luka Berger
CEO
@
Flexkeeping
Jenna Gabriel
[email protected]
@
Tripleseat Software
Julie Grieve
Founder & CEO
@
Criton
Luka Berger
CEO
@
Flexkeeping
Jenna Gabriel
[email protected]
@
Tripleseat Software
Julie Grieve
Founder & CEO
@
Criton
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Benbria Integrations
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This integration hasn’t been verified by FLEXIPASS Keyless Mobile Access yet.
FLEXIPASS Keyless Mobile Access
94% recommended by 30 hotels |
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Criton
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Support
Unverified
Benbria has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
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This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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