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Penta Hotels Chief of Intelligence on Eliminating Software Waste

Discover how Victoria Fisher, Chief of Intelligence at Penta Hotels, is revolutionizing data-driven decision-making for her 21 European hotels by implementing a cutting-edge BI tool that provides real-time insights for all departments, simplifying operations and maximizing profitability.

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Jordan Hollander in Revenue Management

Last updated April 30, 2024

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Victoria Fisher, the Chief of Intelligence at Penta Hotels, brings a wealth of revenue management experience to the table. With a background in various revenue leadership positions across Europe, Victoria has spearheaded a data-driven ethos at Penta Hotels that has yielded impressive results. In this episode, Victoria discusses Penta Hotel's tech stack, top priorities for 2024, and collaboration with key software partners. Learn how Victoria's strategic approach to business intelligence is shaping the success of Penta Hotels and why her insights are a must-listen for anyone in the hotel industry.

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Maximizing Existing Software Value Before Searching for New Tech

When compiling her tech stack, Victoria Fisher thinks differently than most hoteliers by prioritizing the importance of data and information. She focuses on ensuring that data is at the base of everything they do at Penta Hotels. This emphasis on data-driven decision-making sets her approach apart from traditional methods in the industry.

  • Importance of Business Intelligence in Hotel Operations:Victoria emphasizes the critical role of business intelligence in optimizing hotel operations. By leveraging data-driven insights, hotels can make informed decisions to enhance efficiency and profitability. She highlights the significance of having a dedicated BI department to ensure that data is at the core of all business processes.

  • Collaboration with Software Partners for Innovation: Victoria discusses the collaborative approach Penta Hotels takes with key hotel software partners to drive innovation. By working closely with technology providers, hotels can stay at the forefront of industry advancements and implement cutting-edge solutions to meet evolving guest expectations.

  • Focus on Simplification and Efficiency: Victoria shares Penta Hotel's motto for 2024, which revolves around simplifying operations. By streamlining processes and maximizing the use of existing tools, hotels can achieve greater efficiency and effectiveness in their daily operations.

  • Embracing Automation and Technology: Victoria challenges the common fear surrounding automation and technology in the hospitality industry. She advocates for embracing technological advancements as tools that can enhance productivity and free up time for more strategic tasks, ultimately benefiting both staff and guests.

  • Training and Adoption of Technology: Victoria highlights the importance of training and adoption when implementing new technology tools. By ensuring that all team members are proficient in using the tools effectively, hotels can maximize the benefits of technology and drive success in their operations.

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Breaking Down Penta's Hotel Tech Stack

Breaking Down Penta's Commercial Tech Stack

When compiling her tech stack, Victoria Fisher thinks differently than most hoteliers by prioritizing the importance of data and information. She focuses on ensuring that data is at the base of everything they do at Penta Hotels. This emphasis on data-driven decision-making sets her approach apart from traditional methods in the industry.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The Revenue Management System (RMS) used by Penta Hotels is Duetto. It is connected to Juyo to receive forecast and budget data automatically. This integration helps in optimizing revenue strategies and pricing decisions based on accurate forecasting and budgeting information.
Product logo
GameChanger by Duetto Revenue Management Systems
THE PITCH
RATINGS
100 HT Score
The Revenue Management System (RMS) used by Penta Hotels is Duetto. It is connected to Juyo to receive forecast and budget data automatically. This integration helps in optimizing revenue strategies and pricing decisions based on accurate forecasting and budgeting information.
Learn More
Image
THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Penta Hotels uses Opera v5 and Opera Cloud as their Property Management Systems (PMS). These systems are cloud-based and are connected to Juyo to provide data for analysis and reporting. The PMS systems help in managing hotel operations efficiently and provide essential data for decision-making.
Product logo
Oracle OPERA PMS Property Management Systems
THE PITCH
RATINGS
99 HT Score
Penta Hotels uses Opera v5 and Opera Cloud as their Property Management Systems (PMS). These systems are cloud-based and are connected to Juyo to provide data for analysis and reporting. The PMS systems help in managing hotel operations efficiently and provide essential data for decision-making.
Learn More
Image
THE PITCH
RATINGS BEST FOR
28 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Penta integrates TravelClick Demand 360 data into Juyo for rate shopping and benchmarking analysis. These integrations help in monitoring market performance and making informed pricing and distribution decisions.
Product logo
Amadeus – Demand360® Rate Shopping
THE PITCH
RATINGS
28 HT Score
Penta integrates TravelClick Demand 360 data into Juyo for rate shopping and benchmarking analysis. These integrations help in monitoring market performance and making informed pricing and distribution decisions.
Learn More
Image
THE PITCH
RATINGS BEST FOR
79 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Victoria Fisher mentions that Penta uses Juyo as their BI partner. They have implemented Juyo across all their hotels to provide commercial data and are currently working on integrating a financial module. The tool allows them to visualize data easily, making it accessible for all employees in different departments to understand and use effectively.
Product logo
Juyo Analytics Business Intelligence
THE PITCH
RATINGS
79 HT Score
Victoria Fisher mentions that Penta uses Juyo as their BI partner. They have implemented Juyo across all their hotels to provide commercial data and are currently working on integrating a financial module. The tool allows them to visualize data easily, making it accessible for all employees in different departments to understand and use effectively.
Learn More

Hoteliers, in today's rapidly evolving digital landscape, the key to success lies in embracing innovation and leveraging cutting-edge technology to streamline operations and enhance guest experiences. In our recent conversation with Victoria Fisher, Chief of Intelligence at Penta Hotels, we uncovered invaluable insights that can revolutionize the way you approach your hotel business.

Victoria's journey from revenue management to business intelligence showcases the transformative power of data-driven decision-making. By centralizing data and fostering a culture of curiosity, Penta Hotels has unlocked new levels of efficiency and profitability. The implementation of Juyo as their BI tool has not only streamlined operations but also empowered every team member to make informed decisions based on real-time data.

As we navigate the complexities of the hospitality industry, Victoria's emphasis on simplification resonates profoundly. By focusing on optimizing existing tools and processes, hoteliers can drive sustainable growth and stay ahead of the curve. The shift towards automation and embracing technology as a complement rather than a threat is a mindset shift that can propel your business towards success.

In a world where every decision counts, the insights shared by Victoria Fisher offer a roadmap for hoteliers to thrive in the digital age. From the importance of training and user adoption to the potential of automation, this conversation is a goldmine of actionable strategies that can elevate your hotel's performance.

To go deeper into Victoria's expertise and discover how Penta Hotels is shaping the future of hospitality through technology, we invite you to listen to the full podcast episode. Join us on Hotel Tech Insider as we unravel the secrets to success in the digital era and unlock the potential of your hotel business. Tune in now and embark on a journey towards innovation and excellence.

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Jordan Hollander
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.