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Jordan Hollander
CEO @ HotelTechReport
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.
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Hotel employees servicing guest rooms have long been exposed to numerous threats due to the fact that they typically work alone in such areas. From all too common occurrences of assault or theft, the real danger that housekeepers can find themselves in has resulted in employees feeling a sense of fear in carrying out their daily responsibilities, with hotel operations suffering and opening themselves up to legal liability. Staff safety technology finally resolves these challenges by returning sentiments of safety to employees and providing them with the protection that they deserve. According to a survey of 487 housekeepers in Chicago in fact, 96 percent indicated that they would feel safer if they were equipped with a wearable panic button. Not only providing hoteliers with an ability to mitigate or altogether avoid threats to staff, staff safety technologies further allow hotel employees to concentrate on tasks at hand with the knowledge that their security is always a priority.
Minimize risk & liability: One of the industry’s largest costs is staff turnover with the Bureau of Labor Statistics reporting a hospitality turnover rate of six percent each month. Providing employees with a staff safety solution provides assurances that they are working in a safe environment and that they are an integral part of hotel operations, reducing the chances that staff begin to look elsewhere for employment.
Reduce employee turnover: Employees that do not need to fear for their safety are able to more effectively complete their tasks on a daily basis. This results in responsibilities being completed faster and with more care. Staff members can also feel more confident in approaching and interacting with guests to ensure that their needs are met, resulting in improved hotel reputations and guest scores.
Employee satisfaction & peace of mind: Employees that do not need to fear for their safety are able to more effectively complete their tasks on a daily basis. This results in responsibilities being completed faster and with more care. Staff members can also feel more confident in approaching and interacting with guests to ensure that their needs are met, resulting in improved hotel reputations and guest scores.
Space mapping: Different providers offer different approaches to space mapping ranging from beacon hardware to proprietary signal scanning technologies which offer different levels of accuracy and investment.
Network requirements: In order to locate each device, each ESD requires a network connection. Some ESD solutions leverage and utilize existing hotel wi-fi while others leverage existing LPWAN signals. The latter tends to offer several unique advantages ranging from eliminating impact on guest wi-fi to reduction in dead spots and gaps.
Real time location updates: Real time location tracking is critical which means the network scanning and update times should be fairly regular to keep location tracking up to date ensuring that responders reach the correct scene of an emergency as quick as possible.
Form factor & durability: Since staff carry their ESD device throughout their shift form factor is absolutely critical ranging from the size and weight to the durability of the devices should they get dropped on concrete, submerged underwater or encounter any other occupational hazards.
Silent vs audible alerts: Some panic button presses are pre-emptive or require subtlety via a silent alarm while other emergency scenarios benefit from a loud audible noise to ward off predators and draw attention of others near by to assist.
Haptic feedback: In scenarios where a silent alarm is required, its critical that the device offers a way for the staff member who pressed it to know that the signal was sent successfully. Haptic feedback provides a vibration to alert the user that the device worked properly and help is on the way.
Customizable escalations: Each property is different and has different needs in terms of who needs to receive which notifications, from which employees, when and how (email, text, web dashboard, etc) which is why customizable escalations are a key feature.
Historical logs: Historical logs help enhance response efficiency while reducing legal liability by providing in-depth details/evidence on actions during a specific alert in the event of an investigation or court case.
Add-on functionality: Once a property has been wired up with the infrastructure to be location aware, there are many other use cases and applications that can be added on depending on the provider ranging from asset tracking, door open/close sensors and utility monitoring.
Hardware Expense. Typical price range: $5-$40/device
Implementation & Training. Typical price range: $5-$20/device
Monthly Subscription. Typical price range: $1-$3/device/month
2-4 weeks OR 2-4 days. By working with an established and reputable provider, hoteliers can expect a seamless implementation process with minimal disruption to existing operations. The key difference between implementation times is whether or not the provider you choose offers a beacon-less solution or not. Beacons require hardware in each guest room and common area that your hotel wants to activate location awareness for which requires a more involved implementation process, coordination and in some cases taking rooms offline for a short period of time. Beacon-less solutions on the other hand require a 10-minute scan per area and no hardware meaning implementation can be done quickly and easily following room cleaning schedules without taking rooms offline.
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