Optimand Rate Shopper

4.9 (25 REVIEWS)

HTR Score icon
HT Score  
73 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Optimand Rate Shopper

Ranked 4 (out of 35) in Rate Shopping

Be always at the top of pricing trends and parity issues with the fully integrated, detailed yet simple Rate Shopper

More than 50% of Optimand’s reviews come from Italy.

What is Optimand?

Founded in 2017 | Headquarters in London (United Kingdom) | 7 employees
Optimand Rate Shopper is a powerful revenue management system tailored for the hospitality sector. It allows hotels to easily analyze competitors' pricing strategies and long-term trends, while monitoring rate parity across multiple OTAs and metasearch channels. This tool supports all room types and multiple points of sale. It integrates seamlessly with your website, providing a comprehensive overview of your hotel’s performance through customizable dashboards that include PMS and website demand data, as well as destination demand. With features like scheduled rate shopping for 180 days, daily BAR reports, double OTA and Meta Search Compset, parity checks, and alert notifications regarding price variations directly to your mobile device, Optimand Rate Shopper enhances your strategic decision-making. Beyond rate monitoring, it includes a rate widget for your booking engine and supports unlimited users and shops, all for an affordable monthly price of €89. This system fits effortlessly into your existing operations, ensuring you stay competitive and maximize revenue.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Optimand products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Optimand

FAQs

Capabilities

Room types analysis

All-in-One

Distribution and parity

Features

Competitor Tracking & Benchmarking

4/5 features

Parity Monitoring

4/5 features

Data Granularity

4/5 features

Performance Reporting & Analytics

4/5 features

Other

0/1 features

Optimand Reviews Summary

4.9
Excellent
Ease of Use
4.8/5
Customer Support
5.0/5
ROI
4.8/5
Implementation
4.9/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Optimand Rate Shopper is the #9 most trending product in the Rate Shopping category (out of 35) and the #523 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Optimand’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
73 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Optimand Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Optimand Average Optimand

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Optimand Reviews

Hotelier Rating

Excellent
24
Very Good
1
Average
0
Poor
0
Terrible
0

Property Size

  • Small (10)
  • Mid-Sized (5)
  • Large (7)
  • X-Large (3)

Country

  • Italy
    Italy
    (12)
  • United Kingdom
    United Kingdom
    (5)
  • Spain
    Spain
    (4)
  • Mexico
    Mexico
    (1)
  • United States
    United States
    (1)

Region

  • North America
    North America
    (2)
  • Europe
    Europe
    (21)
10

Good experience by using Optimand as a Rate Shopper

CCO-CMO from 75-99 room City Center Hotel in Playa de Palma (Spain)

Verified
26 days ago
When using Optimand, I greatly appreciate its ease and clarity of use, as well as how intuitive it is when performing searches and benchmarking.
Country Spain
CCO-CMO
Mid-Sized Hotel
10

interesting

General manager from 25-49 room Bed & Breakfast & Inn in Oviedo (Spain)

Verified
1 months ago
What I like most is that it allows us to analyze the competition, compare rates with our competitor hotels, apply our pricing strategy, and have a forward-looking view of how the market is evolving.
Country Spain
General manager
Small Hotel
10

Optimand: Transforming Revenue Strategies

Revenue Manager from 200 to 499 room Bed & Breakfast & Inn in Maracalagonis (Italy)

Verified
13 months ago
Optimand's intuitive interface allows for effortless navigation through its extensive modules and analytics tools. The platform has notably shortened the time required to gather crucial data for strategic decision-making. Today, Optimand is an essential resource for crafting both immediate and long-term revenue strategies for our property....
Country Italy
Revenue Manager
Large Hotel
10

A game changer in the revenue management

Reservations manager from 25-49 room Branded Hotel in Rome (Italy)

Verified
13 months ago
Optimand is a very useful tool, if you work in the hotel industry, especially if you have to manage more hotels and the rates. The best part is the rate shop, which is very useful, intuitive and trustful. It allows me to check if the rates of my properties are in line compared to my competitors and it gives me the oportunity to set the pric...
Country Italy
Reservations manager
Small Hotel
10

Optimand: A Game-Changer in Hotel Revenue Management

GM from 25-49 room Branded Hotel in Santa Clara (United States)

Verified
13 months ago
Optimand helps us to increase direct bookings and the adr of the website reservations. Optimand's rate shopper feature offers in-depth analyses of room types to Additionally, Optimand's rate shopper feature offers in-depth analyses of room types, allowing hoteliers to monitor competitor pricing strategies and real-time demand effectively.
Country United States
GM
Small Hotel
10

Great tool to analyze data, compare rates, and increase direct booking conversion.

Revenue Manager from 10 to 24 room Branded Hotel in London (United Kingdom)

Verified
13 months ago
• Reporting and data analytics are made very easy with their BI, I am not using excel anymore. • The direct booking tool worked great in synergy with our marketing strategy. • The rate shopper is easy to use, with some innovative graphics. • The only tool I have used which provide website data relevant to revenue management. • The suppo...
Country United Kingdom
Revenue Manager
Small Hotel
10

Extremely satisfied

GM from 25-49 room Boutique in Rome (Italy)

Verified
13 months ago
We are extremely satisfied with the services offered by Optimand. Thanks to their innovative technological solutions, we have improved the management of our property, optimizing reservations and daily operations. The team is always available, professional and attentive to our needs. A reliable partner for any hotel that wants to grow and im...
Country Italy
GM
Small Hotel
10

Innovative

Director of Revenue from 500+ room in Ciudad de México (Mexico)

Verified
13 months ago
The tools are very intuitive and the data can be read easily and very quickly. In addition, the proposal is flexible.
Country Mexico
Director of Revenue
X-Large Hotel
10

Top tool

Revenue Manager from 75-99 room Bed & Breakfast & Inn in Vico Equense (Italy)

Verified
13 months ago
Very important software for setting the correct commercial strategies and for monitoring market trends and booking flows. The ability to activate tailor-made tariffs is fantastic.
Country Italy
Revenue Manager
Mid-Sized Hotel
10

I appreciate the data accessible through this tool.

Mr from 50-74 room Luxury Hotel in Roma (Italy)

Verified
13 months ago
Optimand is user-friendly and facilitates seamless navigation across its various modules and analytics. It has significantly reduced the time required for data collection before making strategic decisions. The forward-looking data collected by Optimand has proven instrumental in shaping my strategic approach. It offers us the ability to ex...
Country Italy
Mr
Mid-Sized Hotel
  • 1
  • 2
  • 3

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Optimand Rate Shopper provides continuous monitoring of competitor rates via OTAs and other channels in real time. This is useful to respond quickly to market shifts or special events without manually checking a lot of sites. It doesn't just compare your 'hotel-vs-hotel' overall rate - it allows comparisons at the room type level and across different points of sale to allow you to see whether your Deluxe or Suite rooms are priced competitively vs similar room types elsewhere.

Question:

What differentiates this product or service from the competition?

Answer:

Many rate-shopper tools focus just on external rate data (OTAs, competitors). Optimand looks to combine that with internal demand and website analytics, bridging external signs and internal performance metrics.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Optimand Rate Shopper is powerful for competitive pricing intelligence, but its real value comes when it's part of a connected ecosystem. Without seamless integration: you many end up duplicating effort manually reconciling rate data; real-time decisions based on market shifts may be delayed; opportunities to automate dynamic pricing rules could be missed

RecommendationAvatar + 0 recommend
Recommended by
RecommendationAvatar
Mano Ladhar Global Partner Manager @ IDeaS
RecommendationAvatar
Mano Ladhar Global Partner Manager @ IDeaS
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Support

Unverified

Optimand has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Help Center Product Updates
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2026

Learn more about the GCSC Certification

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HT Score

73/100

Recommended

97%

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