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Vertical Booking (CRS)
4.6 (28 REVIEWS)
HT Score
28 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Vertical Booking (CRS)
Ranked 7 (out of 49) in Hotel Reservations Software
Customizable all-in-one reservation solution for independents & chains, which supports the entire guest booking cycle
91% recommended by 44 hotels
Vertical Booking is popular in United States with 13 hoteliers leaving an average rating of 92%.
Bell - AI powered product analyst
I analyzed all of Vertical Booking’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like how Vertical Booking integrates seamlessly with their existing systems, allowing efficient management of rates, channels, and reservations all in one place. The automatic revenue rules and effective multi-channel distribution are praised for enhancing revenue management. However, users note the need for improvements in the booking engine's user interface and a more responsive customer support system. This product helps hotels increase direct bookings and streamline operations, despite some areas needing refinement.
What Types of Hotels Vertical Booking is Popular For
Size
7 | X-Small (1-9 room)
12 | Small (10-49 room)
8 | Mid-Sized (50-99 room)
20 | Large (100-499 room)
1 | X-Large (500+ room)
Country
21 | United States
8 | Turkey
6 | Italy
4 | Canada
3 | Mexico
3 | Switzerland
1 | India
1 | Denmark
1 | Costa Rica
Type
23 | Boutique Hotels
21 | Bed & Breakfast & Inns
20 | Luxury Hotels
19 | Resorts
13 | City Center Hotels
12 | Airport/Conference Hotels
7 | Branded Hotels
5 | Extended Stay & Serviced Apartments
5 | Limited Service & Budget Hotels
4 | Hostels
4 | Vacation Rentals & Villas
2 | Motels
Region
28 | North America
10 | Europe
8 | Middle East
1 | Asia Pacific
1 | South America
Category
40 | Booking Engine
39 | Channel Managers
28 | Hotel Reservations Software
Didn’t find what you were looking for?
What is Vertical Booking?
Founded in 1999 | Headquarters in Bergamo (Italy) | 28 employees
Vertical Booking (CRS) is a comprehensive, cloud-based Central Reservation System designed to streamline booking processes for both independent hotels and chains. It simplifies the management of rates, channels, and reservations by providing a fully integrated solution, which includes a customizable hotel booking engine with advanced features like OTA rate comparison, upselling options, and room upgrade functionality. The system enhances revenue management through automatic revenue rules and effective multi-channel distribution, ensuring connectivity with over 350 OTAs and 120+ PMS systems. Additionally, Vertical Booking offers GDS distribution, guest review platforms, and call center services, all of which help increase direct bookings and optimize operational efficiency.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Vertical Booking products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Vertical Booking Reviews Analyzed: 28
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Vertical Booking Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Vertical Booking
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Vertical Booking's Provided Description:
"Vertical Booking offers a customizable, cost-effective, all-in-one reservation solution to both independent hotels and chains, designed to improve booking conversion rates and increase revenue. Vertical Booking’s fully integrated CRS includes: 1 - Hotel Booking Engine • Customizable booking engine with optional Vanity URLs • OTA Rate Comparison Tool • Upselling features, including Persuasive Messaging, Alternative Offers and Secret/Locked Deals • Room upgrade functionality • Recovery Strategy • Conversion Analysis • ADA WCAG 2.1 Compliant 2 - Channel Manager with connectivity to 350+ OTAs, Wholesalers, Tour Operators & 120+ PMS 3 - GDS Distribution 4 - Guest Review Platform 5 - Call Center Services 6 - White Label Solutions"
FAQs
Vertical Booking (CRS) Alternatives
Not sure if Vertical Booking is right for your hotel? Here are similar Hotel Reservations Software vendors that could be a good fit for your hotel:
Features
Content Management
4/5 features
Pricing Rules
4/5 features
Distribution
4/5 features
Ecommerce
4/5 features
Integrations
4/5 features
Reporting
4/5 features
Admin
4/5 features
Call Center
4/5 features
Available Add-ons & Modules
Booking Engine
Booking Engine
Our customizable booking engine includes optional vanity URLs, an OTA Rate Comparison Tool, upselling features (i.e., persuasive messaging, alternative offers and secret/locked deals), room upgrade functionality, recovery strategy and conversion analysis.
Channel Manager
Channel Managers
Vertical Booking's channel manager offers connectivity to 350+ OTAs, Wholesalers, Tour Operators & 120+ PMS worldwide.
Q1 '26 Hotel Reservations Software Survey Insights
Is Vertical Booking a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 9
Small
100%
(29)
Blastness is commonly considered an alternative to Vertical Booking for Small hotels (10-24 rooms) due to its intuitive interface and comprehensive reservation management system, though customization options for specific needs may require further development.
#1
of 9
Mid-sized
90%
(66)
Cendyn is commonly considered an alternative to Vertical Booking for Medium hotels due to its user-friendly interface and responsive customer support, though some integration limitations and occasional support delays may affect operational efficiency for certain properties.
#1
of 5
Large
91%
(36)
Cendyn is commonly considered an alternative to Vertical Booking for Large hotels due to its comprehensive distribution capabilities and robust customer support, although integration and updating rate plans can occasionally present challenges that may require direct assistance.
Small
100%
(29)
#1
of 9
Blastness is commonly considered an alternative to Vertical Booking for Small hotels (10-24 rooms) due to its intuitive interface and comprehensive reservation management system, though customization options for specific needs may require further development.
Mid-sized
90%
(66)
#1
of 9
Cendyn is commonly considered an alternative to Vertical Booking for Medium hotels due to its user-friendly interface and responsive customer support, though some integration limitations and occasional support delays may affect operational efficiency for certain properties.
Large
91%
(36)
#1
of 5
Cendyn is commonly considered an alternative to Vertical Booking for Large hotels due to its comprehensive distribution capabilities and robust customer support, although integration and updating rate plans can occasionally present challenges that may require direct assistance.
Rank
Hotel type
Popular alternatives
#1
of 10
Luxury Hotels
88%
(67)
Cendyn is commonly considered an alternative to Vertical Booking for luxury hotels due to its responsive customer support and comprehensive connectivity options, although limitations in speed and integration flexibility are noted.
#1
of 7
Airport/Conference Hotels
91%
(37)
Cendyn is commonly considered an alternative to Vertical Booking for Conference hotels due to its seamless integration capabilities and responsive support team, even though some users desire more customization options and reporting enhancements.
#1
of 9
Bed & Breakfast & Inns
90%
(51)
Cendyn is commonly considered an alternative to Vertical Booking for Bed-N-Breakfast hotels due to its seamless integration with existing PMS systems and responsive customer support, although there may be constraints related to data integration improvements and customizable reporting functionalities.
Luxury Hotels
88%
(67)
#1
of 10
Cendyn is commonly considered an alternative to Vertical Booking for luxury hotels due to its responsive customer support and comprehensive connectivity options, although limitations in speed and integration flexibility are noted.
Airport/Conference Hotels
91%
(37)
#1
of 7
Cendyn is commonly considered an alternative to Vertical Booking for Conference hotels due to its seamless integration capabilities and responsive support team, even though some users desire more customization options and reporting enhancements.
Bed & Breakfast & Inns
90%
(51)
#1
of 9
Cendyn is commonly considered an alternative to Vertical Booking for Bed-N-Breakfast hotels due to its seamless integration with existing PMS systems and responsive customer support, although there may be constraints related to data integration improvements and customizable reporting functionalities.
Rank
Region
Popular alternatives
#1
of 6
North America
89%
(115)
Cendyn is commonly considered an alternative to Vertical Booking for Na hotels due to its user-friendly reservation system and seamless integration capabilities, as well as its responsive customer support, though some users note occasional delays in customization options.
#1
of 8
Europe
99%
(76)
Blastness is commonly considered an alternative to Vertical Booking for Europe hotels due to its reliable integration capabilities with property management systems and its advanced revenue management tools, although full customization and deeper cross-platform integrations may be needed for more complex multi-property groups.
North America
89%
(115)
#1
of 6
Cendyn is commonly considered an alternative to Vertical Booking for Na hotels due to its user-friendly reservation system and seamless integration capabilities, as well as its responsive customer support, though some users note occasional delays in customization options.
Europe
99%
(76)
#1
of 8
Blastness is commonly considered an alternative to Vertical Booking for Europe hotels due to its reliable integration capabilities with property management systems and its advanced revenue management tools, although full customization and deeper cross-platform integrations may be needed for more complex multi-property groups.
Rank
Country
Popular alternatives
#1
of 6
United States
89%
(113)
Cendyn is commonly considered an alternative to Vertical Booking for US hotels due to its seamless integration capabilities with various third-party platforms and strong customer support, although some users desire more customization within the booking engine to better meet brand-specific needs.
United States
89%
(113)
#1
of 6
Cendyn is commonly considered an alternative to Vertical Booking for US hotels due to its seamless integration capabilities with various third-party platforms and strong customer support, although some users desire more customization within the booking engine to better meet brand-specific needs.
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Vertical Booking Reviews Summary
Ease of Use
4.4/5
Customer Support
4.5/5
ROI
4.7/5
Implementation
4.4/5
Recommended by
Achievements
This vendor's trending score is rising, Vertical Booking (CRS) is the #18 most trending product in the Hotel Reservations Software category (out of 49) and the #1104 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreVertical Booking’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Vertical Booking Pricing
Pricing Available By Request
Vertical Booking has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Compare Vertical Booking to Top Alternatives
Central Reservation System for Hotel Groups
Optimize global demand with a flexible, scalable cloud CRS for smarter rate and inventory control
Want to find out if Vertical Booking is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Hotelier Rating
Looking for specific info?
10
Right Size Product for Our Size Property
owner from 25-49 room Bed & Breakfast & Inn in Ephraim (United States)
Verified
3 years ago
We have been using Logical Solutions as our property management systems for many years and have always enjoyed the personal service we receive when any questions or issues arise. Being able to call and speak with local support people is very important. They know our area and how our business operates. They are also familiar with other suppo...
United States
United States
owner
Small Hotel
10
Client for more than 30 years
from 10 to 24 room Bed & Breakfast & Inn in Egg Harbor (United States)
Verified
3 years ago
I like the fact that Lodgical is a flawless system and that their staff has provided excellent customer service over the years.
United States
United States
Small Hotel
10
Technology trends with the personal touch
Generel Manager from 25-49 room Bed & Breakfast & Inn in Digha (India)
Verified
4 years ago
There are many different solutions avaliable out there but Vertical Booking's team goes above and beyond to make them work for you the right way, as they are former hoteliers.
India
India
Generel Manager
Small Hotel
10
Vertical Booking is a program that is clear, regular and fast for its users. a program. I have used the program in Lush Hotel taksim, Palazzo Donizetti, Vialand hotels. It is a program with a very high number of sales channels that you can connect to all B2C and B2B channels that are active in the world and that you think you can get reservations from. It is very important and satisfying that you can get technical support from the Turkish sales team whenever you need it.
Hilton İstanbul Kozyatağı Gelirler Direktörü from 200 to 499 room Branded Hotel in (Turkey)
Verified
4 years ago
Reflecting price revisions quickly and simultaneously to all channels, providing revenue management by selling at the right time with the right price. .
Turkey
Turkey
Hilton İstanbul Kozyatağı Gelirler Direktörü
Large Hotel
10
Simply perfect
Revenue Manager from 200 to 499 room Branded Hotel in Milan (Italy)
Verified
4 years ago
What I prefer of Vertical is the automatic revenue rules, that allows me to increase rates automatically; distribution, channel , complete management of reservations
Italy
Italy
Revenue Manager
Large Hotel
10
Definitely solution oriented.
Genel Müdür from 50-74 room Bed & Breakfast & Inn in Istanbul (Turkey)
Verified
4 years ago
During the process, I had the chance to experience almost all of their services in many places where I worked. I definitely got effective results. And most importantly, they always acted solution-oriented. We have achieved good results with the logic of a companion who offers you solutions instead of a partner you receive service from.
Turkey
Turkey
Genel Müdür
Mid-Sized Hotel
10
Daniela Mosca is the Best
reception and technology from 100 to 199 room Boutique in Rome (Italy)
Verified
4 years ago
CRO is simply amazing, Channel Manager is very easy to connect. Let me highlihgt the professionality of Daniela Mosca: smart, fast, kind.
Italy
Italy
reception and technology
Large Hotel
9
Useful tools which are always working
SALES MANAGER from 200 to 499 room Boutique in Aksu (Turkey)
Verified
4 years ago
Crs is What i ilke most. I can create and Manage Bookings and offers easily. Channel manager is working properly.
Turkey
Turkey
SALES MANAGER
Large Hotel
10
Vertical Booking is Great!
from 100 to 199 room Airport/Conference Hotel in Homer (United States)
Verified
4 years ago
A sleek, modernized and updated Booking Engine, integrated Channel Management Software with our PMS, Guest Review Platform for all reviews
United States
United States
Large Hotel
10
Excellent
Owner from 500+ room Vacation Rentals & Villa in Istanbul (Turkey)
Verified
5 years ago
Vertical Booking worked very good and has all functionality for my Villa in İstanbul. The System provides all you need as revenue management
Turkey
Turkey
Owner
X-Large Hotel
- 1
- 2
- 3
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Vertical Booking handle's Duetto's industry leading Open Pricing structure, and we are very pleased with how our integration works together. We are able to update rates in real time with recommendations based on our joint client's PMS data.
Showing all answers to: "What does this product or service do well?"
Vertical Booking handle's Duetto's industry leading Open Pricing structure, and we are very pleased with how our integration works together. We are able to update rates in real time with recommendations based on our joint client's PMS data.
My experience with Vertical Booking is exclusive with the North American team and I am very happy to recommend them as protel partner. We have many mutual clients throughout Europe and are growing in North America as well.
The sales and support team are consistent in engagement and responsiveness overall. They have many different solution, but aim to thoroughly understanding your needs before promoting any particular product or service.
Question:
What differentiates this product or service from the competition?
Answer:
As above, Vertical Booking supports Duetto's Open Pricing structure, and allows clients to update rates in real-time and ensure an appropriate yielding amount not just by date and rate but by room type as well. Our systems complement each other to give an excellent outcome.
Showing all answers to: "What differentiates this product or service from the competition?"
As above, Vertical Booking supports Duetto's Open Pricing structure, and allows clients to update rates in real-time and ensure an appropriate yielding amount not just by date and rate but by room type as well. Our systems complement each other to give an excellent outcome.
Vertical Booking is a very competitive company overall. Clients have also confirmed that they appreciate the ability make price changes quickly and manage restrictions on a per channel basis. The site is easy to navigate, the Travel agent reports are very useful and help with accruals.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Duetto and Vertical Booking have a great integration and partnership. By choosing Duetto as your RMS and Vertical Booking as your CRS, you will certainly have the opportunity to grow your revenue and implement any rate strategy you desire.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Duetto and Vertical Booking have a great integration and partnership. By choosing Duetto as your RMS and Vertical Booking as your CRS, you will certainly have the opportunity to grow your revenue and implement any rate strategy you desire.
Try to identify your online goals, key needs and then categorize your Must Haves versus Nice to Haves. The team at Vertical Booking is very knowledgeable and will ensure they set you on a path for success.
Are you a consultant or vendor that recommends Vertical Booking?
Leave a recommendation
Vertical Booking Integrations
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Support
Unverified
Vertical Booking has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
View Support Certification
Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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Verified
0 seconds ago
Products Reviewed
What do you like most?
What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
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