Merchandising & Packages

4/5 features

Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Flat, floating and discounted rates
Pooled inventory
Special offers & discounts
Customizable add-ons

Showcase and sell extra services, products or experiences via your booking engine for guests to add-on to their booking and increase average order value.
Meal plans

Allows hotels to offer additional meal options to guests across every day of their stay, with the total price updated dynamically providing a creative work around to be able to break rate parity, increase conversion and increase average booking value.
Website Integration

Seamlessly integrates into any existing website
Social Media Integration/Bookings

Seamless integration with Facebook Instagram, Twitter, Google+, youtube, FourSquare and LinkedIn Business pages to capture paid social, word-of-mouth, influencer and organic social direct reservations

Upselling & Cross Selling

4/5 features

Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
Gift Vouchers

Sell gift cards and vouchers through your hotel's website that can be redeemed via your booking engine to generate revenue and new bookings through consumer gifting.
Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Customizable add-ons

Showcase and sell extra services, products or experiences via your booking engine for guests to add-on to their booking and increase average order value.
Special offers & discounts
Meal plans

Allows hotels to offer additional meal options to guests across every day of their stay, with the total price updated dynamically providing a creative work around to be able to break rate parity, increase conversion and increase average booking value.
Alternative accommodation recommendations (when no availability)

Hotel can recommend alternative partner hotels when there is no availability which helps retain direct bookers within the direct hotel community.
Loyalty program integration

Integrate with casino management systems and hotel/apartment loyalty programs to allow guests to book offers online specific to their loyalty accounts

Conversion

4/5 features

Mobile optimized/responsive
Special offers & discounts
Urgency messaging
Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
A/B testing & optimization
Price comparison widget

Showcase live real time rates on OTA like Booking and Expedia to reassure bookers that they're getting the best rate to encourage them to convert and book.
Multi-lingual
Conversion rate reports

Real time booking engine conversion rate analytics
Facebook conversion tracking

Measure and optimize your marketing campaigns across Facebook and Instagram.
Customizable exit intent modals

Convert bookers who are about to leave your booking engine by showing them an offer or getting them to input their email to get updates about new deals to capture their contact info and increase your chances of converting them in the future.
Form autofill

Automatically repopulate abandoned form fields.
Flexible dates

Enhance direct bookings by enabling guests to easily browse hotel rates, gaining quick access to best room rates and special offer availability
Rate plan comparisons

Showcase multiple rate plans with side-by-side comparison to sell more rooms by offering various rate plans, like breakfast included, early-bird rate, extended-stay discounts, upgrades, and more.
Google Hotel Ads Bookings

Integrate your booking engine and availability with Google Hotel Ads to drive more direct bookings to your website from travel searches on Google.
Tripadvisor Bookings

Integrate your booking engine and availability with Tripadvisor to drive more direct bookings to your website from travel searches on Tripadvisor.

Payments

4/5 features

Multi-currency
Apple Pay
Google Pay
Paypal
PCI Compliance
PayU
Stripe

Transactional Emails

4/5 features

Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Post-stay emails
Pre-stay emails
Confirmation emails

Group Bookings

4/5 features

Wedding & corporate booking modules
Availability block

Block out dates to make rooms unavailable on your booking engine or specific channel (such as Booking.com and Expedia) or place a courtesy hold for a specific number of days/hours.

Reporting & Analytics

4/5 features

Automated reporting
Conversion rate reports

Real time booking engine conversion rate analytics
Referral Reporting

See where your bookings are coming from with referral source traffic analytics.
Google Analytics tracking

Use Google Analytics to track and generate reports on every shopper that passes through your booking engine.

Tax & Compliance

4/5 features

PCI Compliance
ADA Compliant
Tariffs

The ability for hotels to be able to customize taxes/tariffs to meet, charge for and display local market taxation and regulations.
Multi-currency
GDPR compliant

Aro Digital Strategy Reviews Summary

4.7

Excellent

25 reviews

Ease of Use

4.7/5

Customer Support

4.8/5

ROI

4.6/5

Implementation

4.8/5

Recommended for

Booking Engine Ranked #20 out of 149

Website Design Ranked #9 out of 51

Digital Marketing Agencies Ranked #15 out of 125

Aro Digital Strategy Pricing

Above Average

This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.

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Enter your room count to get an instant price estimate for your property

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Support

Unverified

Aro Digital Strategy has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates

2026

Learn more about the GCSC Certification

Looking for specific info?

Black Friday Rates on

Reservations Manager from 25-49 room Boutique in Belfast (United Kingdom)

Verified

18 months ago

The support is exceptional, the team will go above and beyond to help in any way they can when I'm trying to upload a new rate into the Booking engine. Response times are very speedy and issues resolved promptly with great explanations of how to use in the future.

United Kingdom

Reservations Manager

Small Hotel

Share review

Hotel partnership of 10 years

Managing Parnter from 10 to 24 room Bed & Breakfast & Inn in Austwick (United Kingdom)

Hotel specialists with a broad and mature portfolio of services and experience. As a small hotel we get access to big hotel tools and knowledge without spending big hotel money. Knowledgable and efficient team who deliver good customer service and support.

Managing Parnter

Speedily responsive!

Owner from 10 to 24 room Bed & Breakfast & Inn in (Ireland)

If I ever have a problem with navigating our Booking Engine, ARO are there to help with friendly and efficient advice. I'm not particularly digitally savvy so this is very welcome!

Ireland

Owner

Online growth with Support from Aró Digital Strategy

GM from 50-74 room Bed & Breakfast & Inn in Kilkenny (Ireland)

Our online growth has been strong. With a new custom website and booking engine, our online presence and results have improved significantly. A focused digital strategy is driving engagement with our target guests. We're reducing reliance on OTAs and increasing direct bookings, which are more profitable

Mid-Sized Hotel

The Mills Inn Website

Manager from 10 to 24 room Bed & Breakfast & Inn in Macroom (Ireland)

2 years ago

The booking engine is easy and straightforward from the customer side and also from our side. The design of the website is everything we wanted- easy to navigate, modern, tasteful and showcases The Mill Inn.

Manager

A Highly Successful Partnership

Sales & Marketing Manager from 50-74 room Boutique in Cashel (Ireland)

We are exceptionally pleased with the support from Aró Digital Strategy in promoting our hotel. Their highly experienced team has transformed our website into a user-friendly platform that beautifully showcases our entire offering. Their service is both efficient and effective, and the new Áro booking engine is incredibly user-friendly, alr...

Sales & Marketing Manager

An Intelligent Booking Engine, powered by Digital Marketing Excellent

Online Manager from 50-74 room Boutique in Cashel (Ireland)

Products Reviewed

Booking Engine

Digital Marketing Agencies

Website Design

What do you like most?

We are delighted with the exceptional service provided by Aró Digital Strategy in supporting our digital presence at Cashel Palace Hotel. New Website: Aró reengineered our beautiful, user friendly website that perfectly reflects the elegance of our hotel. The responsive design and easy navigation have improved our online engagement. Booking Engine: The new booking engine is a game changer, offering a smooth and efficient booking process. It has significantly increased our length of stay on direct bookings with its real time availability and secure payment options. Digital Marketing Support: My role at the hotel is Online Manager with the responsibility for Digital and Traditional Marketing. I am found the expertise of the Aró team lend themselves greatly to enhancing my own campaigns, improve performance and ultimately help my achieve my digital marketing goals. This is because they are data focused, and utilise this data and industry insights to power decision making for their own team and hotels. One of the biggest wins for is the reduction in time to create and execute campaigns, sp Aró’s digital marketing strategy consultancy are not only boosting our online visibility and traffic, but saving time and helping us use our digital spend more economically. Overall, Aró Digital Strategy has met our expectations with their professionalism and creativity. We highly recommend their services to any hospitality business looking to enhance their digital strategy.

What do you dislike or think could be improved?

We are currently 6 months in to the transition, and do not have any improvments at this moment in time, all is performing as expected or beyond set KPIs thanks to the expert guidance of a project manager and account manager, who have guided through the initial process and is now creating a roapmap for the next 12 months. One of the intial improvements we had hoped for, to allow guests manage and modify their bookings to reduce workload for our reservations teams, has already been developed and released in a recent update, much to our appreciation. There has also been recent updates to the gift voucher functionality and customisation which makes it easier than ever for guests to shop for hotel experiences and send gifts to their loved one.

Online Manager

Long Term Relationship

General Manager from 50-74 room Bed & Breakfast & Inn in Enniskillen (United Kingdom)

"We have a long term relationship with ARO Digital and work very closely with our dedicated Account Manager and have regular meetings to work with us to continue to improve our online guest experience to help drive direct bookings as well as back-end functionality. The dedicated support team work promptly to resolve any issues. We receive r...

General Manager

Authentically Amazing Áro!

Director of Sales from 50-74 room Boutique in Cashel (Ireland)

*Efficient, effective support from a very knowledgeable team. *Authentic, passionate, reliable and engaged. *Always eager to work together to achieve best results for all.*Clearly invested in optimising our conversion rates and results. *Our new ÁRO booking engine is very user friendly and has already encouraged longer lengths of stay and b...

Director of Sales

Overall an excellent company to do business with.

Marketing Manager from 75-99 room in Belfast (United Kingdom)

Support team and account managers are extremely helpful and efficient at their jobs, they always to their best to help. CMS is intuitive and easy to use.

Marketing Manager

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Sorry, this functionality is only available for verified hoteliers

Aró Hotel Predictive AI & Booking Engine

What is Aro Digital Strategy?

Room substitutions

Multi-room bookings

Flat, floating and discounted rates

Pooled inventory

Special offers & discounts

Customizable add-ons

Meal plans

Website Integration

Social Media Integration/Bookings

Multi-room bookings

Room substitutions

Gift Vouchers

Booking abandonment recapture

Customizable add-ons

Special offers & discounts

Meal plans

Alternative accommodation recommendations (when no availability)

Loyalty program integration

Mobile optimized/responsive

Special offers & discounts

Urgency messaging

Booking abandonment recapture

Multi-room bookings

Room substitutions

A/B testing & optimization

Price comparison widget

Multi-lingual

Conversion rate reports

Facebook conversion tracking

Customizable exit intent modals

Form autofill

Flexible dates

Rate plan comparisons

Google Hotel Ads Bookings

Tripadvisor Bookings

Multi-currency

Apple Pay

Google Pay

Paypal

PCI Compliance

PayU

Stripe

Booking abandonment recapture

Post-stay emails

Pre-stay emails

Confirmation emails

Wedding & corporate booking modules

Availability block

Automated reporting

Conversion rate reports

Referral Reporting

Google Analytics tracking

PCI Compliance

ADA Compliant

Tariffs

Multi-currency

GDPR compliant

Aro Digital Strategy Reviews Summary

Aro Digital Strategy Pricing

Aro Digital Strategy Reviews

Aro Digital Strategy Integrations

Support

Unverified

Support Not Verified

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