Journey - Booking Engine

5.0 (5 REVIEWS)

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Journey - Booking Engine

Unranked in Booking Engine

A booking engine built for conversion

Journey has 0 reviews from United States so we’re unable to verify that they operate in your local market.

What is Journey?

Founded in 2012 | Headquarters in Cheltenham, Gloucestershire | 153 employees
Journey is a mobile-first booking platform designed to convert browsing into direct bookings. It offers real-time availability and transparent pricing, enhancing the guest experience with personalized offers. For businesses, Journey facilitates efficient operations by providing teams with clear rate controls and practical tools, ensuring a smooth and secure process to increase direct revenue. Its user-friendly design supports businesses in optimizing their booking processes and enhancing customer engagement.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Journey products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Journey

FAQs

Journey - Booking Engine Alternatives

Not sure if Journey is right for your hotel? Here are similar Booking Engine vendors that could be a good fit for your hotel:

Features

Merchandising & Packages

4/5 features

Upselling & Cross Selling

4/5 features

Conversion

4/5 features

Payments

4/5 features

Transactional Emails

4/5 features

Available Add-ons & Modules

Spa

Booking Engine
Sell every spa experience - from treatments to full spa days - in one place. Guests see clear availability, relevant add-ons, and a booking flow that feels seamless from start to finish. Designed to reduce admin, keep schedules full, and support higher-value bookings.

PREMIUM ADD-ON

Rooms

Booking Engine
Make it easy for guests to book the room they want, with clear extras and upgrades available at the right moment. The journey stays simple, mobile-first, and designed to convert, helping guests build a stay that feels personal without slowing the process. More clarity. More direct revenue.

INCLUDED

Tables

Booking Engine
Let guests reserve tables with real-time availability and instant confirmation. The process is fast, intuitive, and built to reduce friction for both guests and teams. Clear information, fewer calls, and a smoother way to keep your restaurant running at capacity.

INCLUDED

Vouchers

Booking Engine
Sell gift vouchers that guests can buy for themselves or others, ready to use across your hotel. The experience is simple, fast, and mobile-friendly, helping you capture revenue year-round. Clear options and instant delivery keep the process smooth from purchase to redemption.

PREMIUM ADD-ON

Events

Booking Engine
List and sell every event – from tastings to workshops – with clear details and live availability. Guests can book instantly, while your team manages capacity in one place. Designed to keep attendance high and reduce manual admin, so your events stay full and organised.

PREMIUM ADD-ON

Retail

Booking Engine
Showcase and sell products through a clean, mobile-first storefront. Guests can browse, select, and purchase with ease, whether they’re onsite or planning ahead. It’s a simple way to extend your brand experience and grow ancillary revenue.

PREMIUM ADD-ON

Q2 '26 Booking Engine Survey Insights

Is Journey a good fit for your hotel?

Mid-sized
92% (531)
#1 of 36

SiteMinder is a top Booking Engine pick among mid-sized hotels on HotelTechReport, with reviewers pointing to promo codes that “work directly” and hit the website right after setup. That helps teams run direct offers without extra back-and-forth.

Small
92% (494)
#1 of 35

SiteMinder is a top Booking Engine pick among small hotels on HotelTechReport, with hoteliers pointing to direct booking setup, promo codes, and a clean path to convert inquiries into bookings. Reviewers also like the fast human support when something breaks.

Large
91% (111)
#1 of 21

SiteMinder is a top Booking Engine pick among Large on HotelTechReport, with hoteliers pointing to its ability to search reservations by online booking reference ID when guests call in. That makes it quicker to pull up the right booking without digging through filters.

Boutique Hotels
92% (581)
#1 of 36

SiteMinder is a top Booking Engine pick among Boutique on HotelTechReport, with hoteliers pointing to promo codes and direct bookings that “create promo codes” and keep the website updated without extra work.

Luxury Hotels
92% (422)
#1 of 36

SiteMinder is a top Booking Engine pick among Luxury on HotelTechReport, with hoteliers pointing to its short load time and mobile-friendly booking path that helps guests get through checkout faster.

Bed & Breakfast & Inns
89% (399)
#1 of 35

SiteMinder is a top Booking Engine pick among bed and breakfasts on HotelTechReport, with hoteliers calling out promo codes that work directly on their website and help create direct bookings without extra steps.

Europe
95% (491)
#1 of 30

Profitroom is a top Booking Engine pick among Europe on HotelTechReport, and hoteliers point to its fast quote-to-book flow, with one saying offers are created “within just a few secounds” after a guest request. For hotels selling direct, that means less back-and-forth at reception.

Asia Pacific
94% (428)
#1 of 18

SiteMinder is a top Booking Engine pick among Asia Pacific on HotelTechReport for its mobile-friendly booking flow that supports promo codes, packages, and add-ons. Hoteliers say it helps drive direct bookings from their website, and one calls the setup “clean and mobile-friendly.”

North America
87% (167)
#2 of 17

SiteMinder is a top Booking Engine pick among North America on HotelTechReport, with hoteliers pointing to direct booking setup that works on their own website and can add extras to the booking button. They also note the mobile booking engine is responsive.

Full 2026 Booking Engine Survey Findings

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Journey Reviews Summary

5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.8/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Journey - Booking Engine is the #26 most trending product in the Booking Engine category (out of 151) and the #607 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Journey’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence

Journey Pricing

Pricing Available By Request

Journey has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Journey Reviews

Hotelier Rating

Excellent
5
Very Good
0
Average
0
Poor
0
Terrible
0

Property Size

  • Small (1)
  • Mid-Sized (2)
  • Large (2)

Country

  • United Kingdom
    United Kingdom
    (4)
  • Cyprus
    Cyprus
    (1)

Region

  • Europe
    Europe
    (5)
10

Seamless guest journey — backend integrations could be better

Reception Duty Manager from 25-49 room Luxury Hotel in Calcot (United Kingdom)

Verified
16 days ago
Journey really improves guest experience by making the start middle and end of the guest journey seamless. Nothing is too much trouble for the team they are always open and happy to help.
Country United Kingdom
Reception Duty Manager
Small Hotel
10

Journey Experience

Spa Director from 75-99 room Bed & Breakfast & Inn in Guisborough (United Kingdom)

Verified
2 months ago
Using Journey for our booking engine has resulted in an amazing guest experience with bookings that can include rooms, tables & spa with the additional use of gift vouchers for payment - this has increased our average spends. The ease of use of EMS has been great.
Country United Kingdom
Spa Director
Mid-Sized Hotel
10

Easy experience

Breakfast supervisor from 200 to 499 room Bed & Breakfast & Inn in Liverpool (United Kingdom)

Verified
4 months ago
Very easy to use system, helped us work within a much more easy to use system than the past. Support when required is fantastic.
Country United Kingdom
Breakfast supervisor
Large Hotel
10

Excellent Communication, Cooperation and United Vision to drive Bookings and Revenue

Marketing Manager from 100 to 199 room Bed & Breakfast & Inn in Pissouri (Cyprus)

Verified
8 months ago
Communication is extremely clear and efficient with the team. They are patient and quickly support any questions or queries that I might have. They are able to offer recommendations and guidance in terms of new ideas and new campaigns, and how to best implement them. They are constantly optimizing processes to better target specific markets...
Country Cyprus
Marketing Manager
Large Hotel
10

Increased Revenue, a Smoother Booking Journey, and an Intuitive Platform

Revenue MAnager from 50-74 room Bed & Breakfast & Inn in Greta Bridge (United Kingdom)

Verified
8 months ago
Since introducing Journey, we’ve seen a clear increase in revenue thanks to the improved visibility and presentation of our packages. Guests find it much easier to browse and book, which has helped boost conversions. The upselling features work smoothly, allowing guests to personalize their stay without feeling overwhelmed, and this has in...
Country United Kingdom
Revenue MAnager
Mid-Sized Hotel
  • 1

Recommend empty

It looks like Journey is not recommended by any hotels

Check out the top 10 most recommended Journey alternatives

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Digital marketing and website design and development services are best-in-class with superior ROAS and conversion into the booking engine vs. competing agencies. The booking engine is an all-in-one basket enabling guests to book not only their room but, dining, spa and any other form of experience that the hotel has turned into bookable inventory. The spa software is the leading player in the UK market with 100s of spas on the platform, which is in the process of being upgraded to manage all the experiences a hotel offers.

Question:

What differentiates this product or service from the competition?

Answer:

See the differentiating comments made in the box above. There are no other booking engine or spa management systems that offer the functionality of the Journey offering and when combined with highly effective digital marketing services, the return on experience is unbeatable.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Book a demo, meet the team and look forward to growing your total revenue per available room. I would also be inclined to understand the power of the full suite, as the compounding effects of integrating the digital marketing, a conversion-led website, the booking engine and the experience management system are exceptional.

RecommendationAvatar + 0 recommend
Recommended by
RecommendationAvatar
Piers Schmidt Founder @ Luxury Branding
RecommendationAvatar
Piers Schmidt Founder @ Luxury Branding
Are you a consultant or vendor that recommends Journey? Leave a recommendation

Journey Integrations

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Shiji Group

This integration hasn’t been verified by Shiji Group yet.

Shiji Group

89% recommended by 108 hotels


RevControl

This integration hasn’t been verified by Journey yet.

RevControl

91% recommended by 82 hotels

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Mews

This integration hasn’t been verified by Mews yet.

Mews

92% recommended by 1020 hotels

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92% recommended by 613 hotels

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Support

Unverified

Journey has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2026

Learn more about the GCSC Certification

Request a Quote

HT Score

0/100

Recommended

97%

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