10 Best HotelFriend AG Alternatives 2026
Hotel Management Software
0 
HT Score
HotelFriend is a hotel management software (PMS) for hospitality businesses that unites property management, booking and channel management, POS, event management, and guest experience tools in an all-in-one platform
HotelFriend AG is a leading provider of innovative software and hardware solutions for automating hotel operations. Our mission is to streamline workflows and improve guest experiences through cutting-edge technology. We work with big hotels worldwide, providing tailored solutions that meet the evolving demands of the hospitality industry.
HotelFriend AG operates from a German data center, offering a global platform for hotel businesses.
We offer flexible solutions with the Select package, creating a personalized Property Management System by choosing from a variety of 20+ pre-built modules.
With the Enterprise package, HotelFriend offers custom development to build tailored solutions and strategic collaboration for your propertiesʼ Success
Learn more about HotelFriend pricing by following the link https://hotelfriend.com/b/pricing
HotelFriend was founded in 2016 to help hotels improve guest satisfaction and digital presence. With a portfolio spanning R&D, IT consulting, staff training, and other key areas, HotelFriend is trusted by hundreds of hotels, restaurants, stadiums, cruise ships, and wellness facilities, offering scalable solutions that enhance both guest satisfaction and operational efficiency.
We make sure that you are 100% in compliance with the latest regulations, including GoBD, TSE, GDPR, and DSFinVK. Start your journey with a trusted team of innovators who are here to put you at the center of what you do.
Recommended by 18 hoteliers
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All Hotel Management Software Products10 Alternatives & Competitors to HotelFriend AG
#1
RMS
Hotel Management Software
86
HT Score
Great hospitality isn’t about paperwork, it’s about people. RMS is a leading hospitality platform trusted by over 7,000 businesses across 70 countries. Designed to simplify operations and elevate the guest experience with smart automation, real-time insights, and tools that make guest interactions seamless. From smoother bookings and secure payments to a guest portal for managing stays, exploring upgrades, and chatting with your team, RMS connects people, technology, and places, so you can focus on what really matters: keeping your hotel full (not your to-do list).
Reviewers say compared to HotelFriend AG, RMS is
- More features
- Better for: Boutique Hotels, Extended Stay & Serviced Apartments
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
Owner
#2
eviivo
Hotel Management Software
87
HT Score
We're on a mission to make life easier and more profitable for independent accommodation providers.
Reviewers say compared to HotelFriend AG, eviivo is
- Better for: Boutique Hotels, Extended Stay & Serviced Apartments
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#3
Exely
Hotel Management Software
82
HT Score
Exely is a comprehensive hotel management platform designed to boost revenue and streamline operations. From Booking Engine to Property Management System, Exely offers cloud-based solutions tailored to increase direct bookings, manage online reputation, and optimize pricing strategies. With automated processes and intuitive tools, Exely empowers hoteliers to enhance their online presence, minimize errors, and focus on delivering exceptional guest experiences.
Reviewers say compared to HotelFriend AG, Exely is
- Better at support
- Faster to reach ROI
- Easier to use
- More highly recommended
- Better for: Boutique Hotels, Branded Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Motels, Other, RV Parks & Campgrounds, Vacation Rentals & Villas
- More press mentions
- Less features
- Worse for: Bed & Breakfast & Inns, City Center Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Resorts
RECENT HOTELIER RECOMMENDATIONS
Менеджер in Tashkent (Uzbekistan)
Assistent of director in Tashkent (Uzbekistan)
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#4
RoomRaccoon
Hotel Management Software
86
HT Score
RoomRaccoon is the hotel management system built to make independent hoteliers more. Trusted by thousands of properties worldwide, our award-winning platform brings together property management, channel management, and conversion-focused booking and payment tools in one intuitive system. With hands-on support, 300+ integrations, and powerful native features like AI-powered pricing, automated upselling, and housekeeping management, RoomRaccoon gives ambitious hoteliers everything they need to scale smarter, faster, and with confidence.
Reviewers say compared to HotelFriend AG, RoomRaccoon is
- Easier to use
- More highly recommended
- More features
- Better for: Boutique Hotels, Extended Stay & Serviced Apartments, RV Parks & Campgrounds
- More press mentions
- Worse at support
- Slower to reach ROI
- Worse for: Bed & Breakfast & Inns, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#5
Cloudbeds
Hotel Management Software
100
HT Score
Cloudbeds is hospitality’s only intelligent growth engine — a unified platform trusted by the world’s most ambitious hoteliers across 150 countries. Built to challenge the limits of outdated tech stacks, Cloudbeds connects operations, revenue, distribution, and guest experience in one powerful, intuitive system. The platform is enhanced with Signals, a hospitality AI model giving hoteliers the power to anticipate demand, run smarter operations, and craft more personal, profitable guest journeys at scale. Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021–2025), the World Travel Awards (World’s Best Hotel PMS Solutions Provider, 2022), and Deloitte’s Technology Fast 500 (2024). For more information, visit www.cloudbeds.com.
Reviewers say compared to HotelFriend AG, Cloudbeds is
- More features
- Better for: Boutique Hotels, Extended Stay & Serviced Apartments
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#6
SabeeApp
Hotel Management Software
85
HT Score
SabeeApp is a cloud-native Property Management System built for how hotels really work.
Loved for its intuitive design and ease of use, it brings every essential tool together in one platform — Channel Manager, Booking Engine, SabeePay payment gateway, Housekeeping App, Smart Solutions, and the GuestAdvisor guest app.
Made for independent hotels, hostels, and serviced apartments, SabeeApp helps teams manage operations from anywhere, automate daily tasks, and focus on genuine hospitality instead of admin.
Trusted by thousands of properties worldwide, it combines intuitive automation with real hospitality understanding.
Reviewers say compared to HotelFriend AG, SabeeApp is
- Easier to use
- More features
- Better for: Boutique Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Motels, RV Parks & Campgrounds
- More press mentions
- Worse at support
- Slower to reach ROI
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Branded Hotels, City Center Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
Revenue manager in Budapest (Hungary)
General Manager in Budapest (Hungary)
#7
Yanolja Cloud Solution
Hotel Management Software
89
HT Score
Hotel Management Software, powered by Yanolja Cloud Solution, is a fully integrated, cloud based hotel PMS that automates every aspect of hotel operations from front desk and reservations to billing, housekeeping, check-in/check-out, and more. Designed to enhance operational efficiency and elevate guest experiences, it also supports revenue growth through seamless workflows. Suitable for all types and sizes of accommodations, Hotel Management Software is ideal for hotels, motels, B&Bs, guest houses, serviced apartments, hostels, and hotel groups alike.
Reviewers say compared to HotelFriend AG, Yanolja Cloud Solution is
- Easier to use
- More features
- Better for: Boutique Hotels, Extended Stay & Serviced Apartments
- More press mentions
- Worse at support
- Slower to reach ROI
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#8
Little Hotelier
Hotel Management Software
96
HT Score
Little Hotelier is built for small accommodation providers around the world, giving you more visibility through the world’s leading distribution network, and greater clarity by managing your rese rvations, guests, rates and payments all in one place. Whether you’re at your desk or on the go with our mobile app, everything stays seamlessly in sync. And, as the only all-in-one with pricing and property insights included, Little Hotelier customers have all the tools they need to run their property confidently in one system. That’s why every hour, a small property chooses Little Hotelier.
Reviewers say compared to HotelFriend AG, Little Hotelier is
- Better for: Boutique Hotels, Extended Stay & Serviced Apartments
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#9
roommaster
Hotel Management Software
83
HT Score
roommaster HMS centralizes reservations, front desk operations, housekeeping, and financial management into a seamless command center that reduces clicks and simplifies workflows for hotel staff. Our comprehensive system features drag-and-drop reservation management, automated guest communications, and 270+ built-in reports that provide real-time business intelligence for data-driven decisions. With deep integration capabilities and customizable dashboards tailored to each staff role, roommaster HMS eliminates operational fragmentation while creating the foundation for exceptional guest experiences.
Reviewers say compared to HotelFriend AG, roommaster is
- More features
- Better for: Boutique Hotels, Extended Stay & Serviced Apartments
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
Director of Operations in Aventura (United States)
General Manager in Seward (United States)
#10
ThinkReservations
Hotel Management Software
87
HT Score
Save time and energy, while feeling more organized and in control of your business. ThinkReservations is fast, professional, and comprehensive, while being easy to learn and simple to use. We know you didn't get into this business to sit behind a desk! Our all-in-one property management system, with an online booking engine, and channel manager lets you and your team spend more time working on your business, instead of in it. Contact us for a free demo.
Reviewers say compared to HotelFriend AG, ThinkReservations is
- Easier to use
- More highly recommended
- Better for: Boutique Hotels, Extended Stay & Serviced Apartments, Hostels
- More press mentions
- Worse at support
- Slower to reach ROI
- Less features
- Worse for: Bed & Breakfast & Inns, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
House Manager