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Vertical Booking (Synchro Channel Manager)
4.5 (39 REVIEWS)
HT Score
74 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Vertical Booking (Synchro Channel Manager)
Ranked 13 (out of 111) in Channel Managers
Software used to manage the prices and availability of hotel rooms that appear on the various distribution channels
91% recommended by 45 hotels
Bell - AI powered product analyst
I analyzed all of Vertical Booking’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Vertical Booking for its integrated, user-friendly platform that includes CRS, Channel Manager, and Booking Engine, effectively boosting direct bookings and facilitating rate adjustments across channels. The system's flexibility supports revenue management, making real-time price changes easy. However, some users have noted interface and connectivity issues, as well as support delays, highlighting areas for improvement to further enhance user experience and efficiency.
Hoteliers Most Frequently Mention
What Types of Hotels Vertical Booking is Popular For
Size
13 | Large (75-199 room)
16 | Medium (25-74 room)
4 | Small (10-24 room)
9 | X-Large (200+ room)
6 | X-Small (1-9 room)
Country
21 | United States of America
6 | Italy
4 | Canada
3 | Mexico
3 | Switzerland
1 | Turkey
1 | India
1 | Denmark
1 | Costa Rica
Type
21 | Bed & Breakfast & Inns
23 | Boutiques
7 | Branded Hotels
13 | City Center Hotels
10 | Airport/Conference Hotels
4 | Extended Stay & Serviced Apartments
4 | Hostels
5 | Limited Service & Budget Hotels
19 | Luxury Hotels
2 | Motels
18 | Resorts
4 | Vacation Rentals & Villas
Region
28 | North America
10 | Europe
1 | Asia Pacific
1 | Middle East
1 | South America
Category
39 | Channel Managers
40 | Booking Engine
28 | Hotel Reservations Systems
Didn’t find what you were looking for?
What is Vertical Booking?
Founded in 1999 | Headquarters in Bergamo (Italy) | 28 employees
Vertical Booking (Synchro Channel Manager) is a comprehensive channel management system that effectively integrates with CRS, Booking Engine, and various sales channels to optimize room availability and pricing. This platform allows hoteliers to manage room types, availability, and rates through a user-friendly interface, facilitating seamless distribution across their website, mobile platforms, IDS, and GDS. The system ensures that any reservation updates are instantaneously synchronized across all channels, reducing the risk of overbookings or discrepancies. With capabilities to apply channel-specific restrictions and real-time pricing adjustments, Vertical Booking aids in robust revenue management, making it a valuable addition to any hotelier's toolkit.
Capabilities
Vertical Booking doesn’t have any benefits or use cases available
Features
Rate Management
4/5 features
Room Type Mapping
4/5 features
Automation & Syncing
4/5 features
Administration & Settings
4/5 features
Analytics & Reporting
4/5 features
Other
0/1 features
Vertical Booking Reviews Summary
Ease of Use
4.5/5
Customer Support
4.5/5
ROI
4.5/5
Implementation
4.4/5
Recommended by
Achievements
This vendor's trending score is rising, Vertical Booking (Synchro Channel Manager) is the #18 most trending product in the Channel Managers category (out of 111) and the #620 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreVertical Booking’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Vertical Booking Pricing
Pricing Available By Request
Vertical Booking has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Vertical Booking Case Studies
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References
"We were looking for a very interactive, easy-to-use booking engine and GDS supplier, if you will, so we use Vertical Booking. It works out extremely well. It is easy to craft, great service that is provided. Very local contacts, so that makes it quite enjoyable and it provides the user with a very user-friendly experience.<p> Put in your dates, select your room types. It allows us to do a lot more as well. Offer guest enhancements to their experience so that they can craft a unique visit while they're here. It provides wonderful ease with which we can create confirmation letters, thank you letters. The marketing tools behind it, the reports, just really allow us to sort of dig deep and look really into who is this customer, where they are coming from, what's resonating with them, what are we doing right, what are we doing that could use some polishing. So, it's a really, really great tool, and honestly, at a fraction of cost of what most other GDS booking engine suppliers that we looked at, so that makes it even better. We are extremely thrilled with them. And again, like I said earlier, the fact that our representatives are here local, in the same city, just makes it that much more convenient for us. And, the level of service that we get - it's immediate, it's responsive. It just makes our lives so much easier."
Al Munguia
General Manager @
Jupiter Hotel Portland
"We've used Vertical Booking for over two years now, but I've been associated with the management of Vertical Booking for probably 15 to 20 years.<p> We were looking for solution for our lodging systems, and were looking for having a system that was reliable, management that we could access and get answers from, customer service, and we looked at the various options out there for our properties and we chose Vertical Booking because we had a history with them. We looked at their platform, we knew some of their representatives, and it just was a very good fit for us.<p>We use Vertical Booking with Budgetel and Haven Hotels and they’ve grown nicely with us. As we’ve been expanding and adding properties, they’ve been a partner in getting the new properties on board, getting them trained, working with the customer service, and it's been a very good working relationship between, not only us and Vertical Booking, but also our franchisees and Vertical Booking.<p>We've had very good feedback - we’ve had no complaints. In reservations, no news is good news. As far as the things going wrong, the system is always up, the connections are made to the various outlets, the inventory is ready to go, and the franchisees have been very happy with the service.<p>We would highly recommend Vertical Booking. They’re a good company to work with. There are some behemoth-type properties out there you might get lost in the shuttle. On the reservations, my viewpoint is a lot of it is an automated function, as far as taking the order and fulfilling it. But, the real separation is with the customer service, the attention to detail, and the interaction between the property and the account manager at Vertical Booking, so I would highly recommend their services."
Doug Collins
CEO @
Budgetel Inn & Suites Hotel
"Mark and his company over the years has been quite frankly fantastic for us - not only with my previous company, but also with my current company.<p> When I moved over to Buckhead America, I was faced with a situation where we had a few independent hotels that were in need of CRO services. And, of course, with the previous relationship with America's Best Franchising, the first person I thought of was Mark. And, we implemented his services at the Independents that we are operating - we actually owned them; owned and operated - and they did a fantastic job of assisting us with being successful in the realm of the CRO.<p>And, what I would voice as Mark’s company's best asset is their dedication to customer service, and that was really the reason that I was able to convince the owners here that this is the company that we should go with.<p>And, it was initially set out as a temporary arrangement to kinda get us over the hump, but it actually ended up being, at this point, over a year with each property, and their contribution numbers are equal - or probably better than - what we would've experienced if we were with one of the brands.<p>They allow us a lot of latitude as far as managing the particular properties on an individual basis, and they really know how to handle, not only brands, but their emphasis leans towards supporting the independent properties.<p>We’ve been very successful with. We have a downtown property that is, at this point still an independent, and they were formally a brand - I won’t mention the name of the brand - but the actual contribution once we moved over to Vertical Booking actually increased as opposed to when we were a branded hotel. So, we’ve been very happy with the services overall, and like I said, the customer service is key."
Chip Elbers
Corporate Asset & Revenue Officer @
"Mark and his company over the years has been quite frankly fantastic for us - not only with my previous company, but also with my current company.<p> When I moved over to Buckhead America, I was faced with a situation where we had a few independent hotels that were in need of CRO services. And, of course, with the previous relationship with America's Best Franchising, the first person I thought of was Mark. And, we implemented his services at the Independents that we are operating - we actually owned them; owned and operated - and they did a fantastic job of assisting us with being successful in the realm of the CRO.<p>And, what I would voice as Mark’s company's best asset is their dedication to customer service, and that was really the reason that I was able to convince the owners here that this is the company that we should go with.<p>And, it was initially set out as a temporary arrangement to kinda get us over the hump, but it actually ended up being, at this point, over a year with each property, and their contribution numbers are equal - or probably better than - what we would've experienced if we were with one of the brands.<p>They allow us a lot of latitude as far as managing the particular properties on an individual basis, and they really know how to handle, not only brands, but their emphasis leans towards supporting the independent properties.<p>We’ve been very successful with. We have a downtown property that is, at this point still an independent, and they were formally a brand - I won’t mention the name of the brand - but the actual contribution once we moved over to Vertical Booking actually increased as opposed to when we were a branded hotel. So, we’ve been very happy with the services overall, and like I said, the customer service is key."
Chip Elbers
Corporate Asset & Revenue Officer @
LGC Hospitality Staffing
"We've used Vertical Booking for over two years now, but I've been associated with the management of Vertical Booking for probably 15 to 20 years.<p> We were looking for solution for our lodging systems, and were looking for having a system that was reliable, management that we could access and get answers from, customer service, and we looked at the various options out there for our properties and we chose Vertical Booking because we had a history with them. We looked at their platform, we knew some of their representatives, and it just was a very good fit for us.<p>We use Vertical Booking with Budgetel and Haven Hotels and they’ve grown nicely with us. As we’ve been expanding and adding properties, they’ve been a partner in getting the new properties on board, getting them trained, working with the customer service, and it's been a very good working relationship between, not only us and Vertical Booking, but also our franchisees and Vertical Booking.<p>We've had very good feedback - we’ve had no complaints. In reservations, no news is good news. As far as the things going wrong, the system is always up, the connections are made to the various outlets, the inventory is ready to go, and the franchisees have been very happy with the service. We would highly recommend Vertical Booking. They’re a good company to work with. There are some behemoth-type properties out there you might get lost in the shuttle. On the reservations, my viewpoint is a lot of it is an automated function, as far as taking the order and fulfilling it. But, the real separation is with the customer service, the attention to detail, and the interaction between the property and the account manager at Vertical Booking, so I would highly recommend their services."
Doug Collins
CEO of Hospitality Lodging Systems @
"We were looking for a very interactive, easy-to-use booking engine and GDS supplier, if you will, so we use Vertical Booking. It works out extremely well. It is easy to craft, great service that is provided. Very local contacts, so that makes it quite enjoyable and it provides the user with a very user-friendly experience.<p> Put in your dates, select your room types. It allows us to do a lot more as well. Offer guest enhancements to their experience so that they can craft a unique visit while they're here. It provides wonderful ease with which we can create confirmation letters, thank you letters. The marketing tools behind it, the reports, just really allow us to sort of dig deep and look really into who is this customer, where they are coming from, what's resonating with them, what are we doing right, what are we doing that could use some polishing. So, it's a really, really great tool, and honestly, at a fraction of cost of what most other GDS booking engine suppliers that we looked at, so that makes it even better. We are extremely thrilled with them. And again, like I said earlier, the fact that our representatives are here local, in the same city, just makes it that much more convenient for us. And, the level of service that we get - it's immediate, it's responsive. It just makes our lives so much easier."
Al Munguia
General Manager @
Conway Acupuncture Massage Cupping Therapy中醫診所 한방 클리닉 漢方診療所 Oriental Medicine Doctor
"We were looking for a very interactive, easy-to-use booking engine and GDS supplier, if you will, so we use Vertical Booking. It works out extremely well. It is easy to craft, great service that is provided. Very local contacts, so that makes it quite enjoyable and it provides the user with a very user-friendly experience.<p> Put in your dates, select your room types. It allows us to do a lot more as well. Offer guest enhancements to their experience so that they can craft a unique visit while they're here. It provides wonderful ease with which we can create confirmation letters, thank you letters. The marketing tools behind it, the reports, just really allow us to sort of dig deep and look really into who is this customer, where they are coming from, what's resonating with them, what are we doing right, what are we doing that could use some polishing. So, it's a really, really great tool, and honestly, at a fraction of cost of what most other GDS booking engine suppliers that we looked at, so that makes it even better.<p>We are extremely thrilled with them. And again, like I said earlier, the fact that our representatives are here local, in the same city, just makes it that much more convenient for us. And, the level of service that we get - it's immediate, it's responsive. It just makes our lives so much easier."
Al Munguia
General Manager @
Jupiter Hotel
"We've used Vertical Booking for over two years now, but I've been associated with the management of Vertical Booking for probably 15 to 20 years.<p> We were looking for solution for our lodging systems, and were looking for having a system that was reliable, management that we could access and get answers from, customer service, and we looked at the various options out there for our properties and we chose Vertical Booking because we had a history with them. We looked at their platform, we knew some of their representatives, and it just was a very good fit for us.<p>We use Vertical Booking with Budgetel and Haven Hotels and they’ve grown nicely with us. As we’ve been expanding and adding properties, they’ve been a partner in getting the new properties on board, getting them trained, working with the customer service, and it's been a very good working relationship between, not only us and Vertical Booking, but also our franchisees and Vertical Booking.<p>We've had very good feedback - we’ve had no complaints. In reservations, no news is good news. As far as the things going wrong, the system is always up, the connections are made to the various outlets, the inventory is ready to go, and the franchisees have been very happy with the service.<p>We would highly recommend Vertical Booking. They’re a good company to work with. There are some behemoth-type properties out there you might get lost in the shuttle. On the reservations, my viewpoint is a lot of it is an automated function, as far as taking the order and fulfilling it. But, the real separation is with the customer service, the attention to detail, and the interaction between the property and the account manager at Vertical Booking, so I would highly recommend their services."
Doug Collins
CEO of Hospitality Lodging Systems @
The Haven Hotel
"Mark and his company over the years has been quite frankly fantastic for us - not only with my previous company, but also with my current company.<p> When I moved over to Buckhead America, I was faced with a situation where we had a few independent hotels that were in need of CRO services. And, of course, with the previous relationship with America's Best Franchising, the first person I thought of was Mark. And, we implemented his services at the Independents that we are operating - we actually owned them; owned and operated - and they did a fantastic job of assisting us with being successful in the realm of the CRO.<p>And, what I would voice as Mark’s company's best asset is their dedication to customer service, and that was really the reason that I was able to convince the owners here that this is the company that we should go with.<p>And, it was initially set out as a temporary arrangement to kinda get us over the hump, but it actually ended up being, at this point, over a year with each property, and their contribution numbers are equal - or probably better than - what we would've experienced if we were with one of the brands.<p>They allow us a lot of latitude as far as managing the particular properties on an individual basis, and they really know how to handle, not only brands, but their emphasis leans towards supporting the independent properties.<p>We’ve been very successful with. We have a downtown property that is, at this point still an independent, and they were formally a brand - I won’t mention the name of the brand - but the actual contribution once we moved over to Vertical Booking actually increased as opposed to when we were a branded hotel. So, we’ve been very happy with the services overall, and like I said, the customer service is key."
Chip Elbers
Corporate Asset & Revenue Officer @
Hospitality Plumbing, Inc.
Featured Customers
More Products by Vertical Booking
Hotelier Rating
Hoteliers say
Hoteliers like Vertical Booking for its integrated, user-friendly platform that includes CRS, Channel Manager, and Booking Engine, effectively boosting direct bookings and facilitating rate adjustments across channels. The system's flexibility supports revenue management, making real-time price changes easy. However, some users have noted interface and connectivity issues, as well as support delays, highlighting areas for improvement to further enhance user experience and efficiency.
AI-generated from the text of customer reviews
Looking for specific info?
10
Right Size Product for Our Size Property
owner from 25-49 room Bed & Breakfast & Inn in Ephraim (United States of America)
Verified
13 months ago
We have been using Logical Solutions as our property management systems for many years and have always enjoyed the personal service we receive when any questions or issues arise. Being able to call and speak with local support people is very important. They know our area and how our business operates. They are also familiar with other suppo...
United States of America
United States of America
owner
Medium Hotel
10
Great Channel Manager
Revenue Manager from 5 to 9 room Bed & Breakfast & Inn in Rome (Italy)
Verified
2 years ago
Very easy to use, this channel manager manage lot of channels and manage everything fastly.Lot of settings to customize rateplan, room types and policies.
Italy
Italy
Revenue Manager
X-Small Hotel
10
Technology trends with the personal touch
Generel Manager from 25-49 room Bed & Breakfast & Inn in Digha (India)
Verified
2 years ago
There are many different solutions avaliable out there but Vertical Booking's team goes above and beyond to make them work for you the right way, as they are former hoteliers.
India
India
Generel Manager
Medium Hotel
10
Vertical Booking is a program that is clear, regular and fast for its users. a program. I have used the program in Lush Hotel taksim, Palazzo Donizetti, Vialand hotels. It is a program with a very high number of sales channels that you can connect to all B2C and B2B channels that are active in the world and that you think you can get reservations from. It is very important and satisfying that you can get technical support from the Turkish sales team whenever you need it.
Hilton İstanbul Kozyatağı Gelirler Direktörü from 200 to 499 room Branded Hotel in (Turkey)
Verified
2 years ago
Reflecting price revisions quickly and simultaneously to all channels, providing revenue management by selling at the right time with the right price. .
Turkey
Turkey
Hilton İstanbul Kozyatağı Gelirler Direktörü
X-Large Hotel
7
Life Saver
Managing Partner from 10 to 24 room Bed & Breakfast & Inn in Istanbul (Turkiye)
Verified
2 years ago
I like to be in control of everything from one screen. There are several channels that needs to be controlled for online sales and trying to manage ever single of them causes confusion every time. Also being able to equalise own webpage prices with other channels and being able to offer and manage advantageous prices on Booking Engine is al...
Turkiye
Turkiye
Managing Partner
Small Hotel
10
Simply perfect
Revenue Manager from 200 to 499 room Branded Hotel in Milan (Italy)
Verified
2 years ago
What I prefer of Vertical is the automatic revenue rules, that allows me to increase rates automatically; distribution, channel , complete management of reservations
Italy
Italy
Revenue Manager
X-Large Hotel
10
Definitely solution oriented.
Genel Müdür from 50-74 room Bed & Breakfast & Inn in Istanbul (Turkiye)
Verified
2 years ago
During the process, I had the chance to experience almost all of their services in many places where I worked. I definitely got effective results. And most importantly, they always acted solution-oriented. We have achieved good results with the logic of a companion who offers you solutions instead of a partner you receive service from.
Turkiye
Turkiye
Genel Müdür
Medium Hotel
10
Daniela Mosca is the Best
reception and technology from 100 to 199 room Boutique in Rome (Italy)
Verified
2 years ago
CRO is simply amazing, Channel Manager is very easy to connect. Let me highlihgt the professionality of Daniela Mosca: smart, fast, kind.
Italy
Italy
reception and technology
Large Hotel
9
Useful tools which are always working
SALES MANAGER from 200 to 499 room Boutique in Aksu (Turkiye)
Verified
2 years ago
Crs is What i ilke most. I can create and Manage Bookings and offers easily. Channel manager is working properly.
Turkiye
Turkiye
SALES MANAGER
X-Large Hotel
10
Easy to Use and Manage
Manager from 5 to 9 room Bed & Breakfast & Inn in Istanbul (Turkiye)
Verified
2 years ago
Managing both Channel Manager & Booking Engine from same program and the relaibility of the product is worth everything if you are managing limited inventory
Turkiye
Turkiye
Manager
X-Small Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Vertical Booking handle's Duetto's industry leading Open Pricing structure, and we are very pleased with how our integration works together. We are able to update rates in real time with recommendations based on our joint client's PMS data.
Showing all answers to: "What does this product or service do well?"
Vertical Booking handle's Duetto's industry leading Open Pricing structure, and we are very pleased with how our integration works together. We are able to update rates in real time with recommendations based on our joint client's PMS data.
The Vertical Booking channel manager allows lodging operators to manage inventory across all channels connected to the system from a single, user-friendly dashboard. Our mutual clients appreciate how reliable the system is and how easy it is to manage pricing, as well as rate and availability restrictions per channel.
My experience with Vertical Booking is exclusive with the North American team and I am very happy to recommend them as protel partner. We have many mutual clients throughout Europe and are growing in North America as well.
The sales and support team are consistent in engagement and responsiveness overall. They have many different solution, but aim to thoroughly understanding your needs before promoting any particular product or service.
Question:
What differentiates this product or service from the competition?
Answer:
As above, Vertical Booking supports Duetto's Open Pricing structure, and allows clients to update rates in real-time and ensure an appropriate yielding amount not just by date and rate but by room type as well. Our systems complement each other to give an excellent outcome.
Showing all answers to: "What differentiates this product or service from the competition?"
As above, Vertical Booking supports Duetto's Open Pricing structure, and allows clients to update rates in real-time and ensure an appropriate yielding amount not just by date and rate but by room type as well. Our systems complement each other to give an excellent outcome.
Vertical Booking provides a customizable solution, tailored to a property's specific needs. The reliable system is backed by a knowledgeable and engaged support team--as integration partners, we've always found the Vertical Booking team responsive, attentive and effective at working through any service issues, showing a genuine commitment to their customers' success.
Vertical Booking is a very competitive company overall. Clients have also confirmed that they appreciate the ability make price changes quickly and manage restrictions on a per channel basis. The site is easy to navigate, the Travel agent reports are very useful and help with accruals.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Duetto and Vertical Booking have a great integration and partnership. By choosing Duetto as your RMS and Vertical Booking as your CRS, you will certainly have the opportunity to grow your revenue and implement any rate strategy you desire.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Duetto and Vertical Booking have a great integration and partnership. By choosing Duetto as your RMS and Vertical Booking as your CRS, you will certainly have the opportunity to grow your revenue and implement any rate strategy you desire.
Let the team at Vertical Booking know your requirements so they can provide a solution tailored to your property for maximum ROI and success. PMS integration is key, so make sure your PMS and Vertical Booking work together.
Try to identify your online goals, key needs and then categorize your Must Haves versus Nice to Haves. The team at Vertical Booking is very knowledgeable and will ensure they set you on a path for success.
Are you a consultant or vendor that recommends Vertical Booking?
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Support
Unverified
Vertical Booking has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
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Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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