World's most powerful channel manager, managing rooms and rates on 450+ hotel booking channels, in real-time.
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Vertical Booking (Synchro Channel Manager)
4.5 (39 REVIEWS)
HT Score
15 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Vertical Booking (Synchro Channel Manager)
Ranked 24 (out of 149) in Channel Managers
Software used to manage the prices and availability of hotel rooms that appear on the various distribution channels
91% recommended by 44 hotels
Vertical Booking is popular in United States with 13 hoteliers leaving an average rating of 92%.
Bell - AI powered product analyst
I analyzed all of Vertical Booking’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Vertical Booking for its integrated, user-friendly platform that includes CRS, Channel Manager, and Booking Engine, effectively boosting direct bookings and facilitating rate adjustments across channels. The system's flexibility supports revenue management, making real-time price changes easy. However, some users have noted interface and connectivity issues, as well as support delays, highlighting areas for improvement to further enhance user experience and efficiency.
What Types of Hotels Vertical Booking is Popular For
Size
7 | X-Small (1-9 room)
12 | Small (10-49 room)
8 | Mid-Sized (50-99 room)
20 | Large (100-499 room)
1 | X-Large (500+ room)
Country
21 | United States
8 | Turkey
6 | Italy
4 | Canada
3 | Mexico
3 | Switzerland
1 | India
1 | Denmark
1 | Costa Rica
Type
23 | Boutique Hotels
21 | Bed & Breakfast & Inns
20 | Luxury Hotels
19 | Resorts
13 | City Center Hotels
12 | Airport/Conference Hotels
7 | Branded Hotels
5 | Extended Stay & Serviced Apartments
5 | Limited Service & Budget Hotels
4 | Hostels
4 | Vacation Rentals & Villas
2 | Motels
Region
28 | North America
10 | Europe
8 | Middle East
1 | Asia Pacific
1 | South America
Category
40 | Booking Engine
39 | Channel Managers
28 | Hotel Reservations Software
Didn’t find what you were looking for?
What is Vertical Booking?
Founded in 1999 | Headquarters in Bergamo (Italy) | 28 employees
Vertical Booking (Synchro Channel Manager) is a comprehensive channel management system that effectively integrates with CRS, Booking Engine, and various sales channels to optimize room availability and pricing. This platform allows hoteliers to manage room types, availability, and rates through a user-friendly interface, facilitating seamless distribution across their website, mobile platforms, IDS, and GDS. The system ensures that any reservation updates are instantaneously synchronized across all channels, reducing the risk of overbookings or discrepancies. With capabilities to apply channel-specific restrictions and real-time pricing adjustments, Vertical Booking aids in robust revenue management, making it a valuable addition to any hotelier's toolkit.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Vertical Booking products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Vertical Booking Reviews Analyzed: 39
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Vertical Booking Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Vertical Booking
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Vertical Booking's Provided Description:
"The Vertical Booking Synchro Channel Manager is not just a simple Rate Allocator, where prices and availabilities have to be specified manually day by day; it's an Advanced Synchronisation System. The hotelier enters availability per room type in a simple panel then the system takes care of distributing rooms on each channel (website, mobile, IDS and GDS) automatically. When a reservation is made, all channels connected to the system are automatically synchronised with the new availability. The system synchronises prices in the same way. As soon as the connected rates are modified in the Vertical Booking CRS, all connected channels are updated in real time. Restrictions can be differentiated channel by channel from a simple panel."
FAQs
Vertical Booking (Synchro Channel Manager) Alternatives
Not sure if Vertical Booking is right for your hotel? Here are similar Channel Managers vendors that could be a good fit for your hotel:
Features
Rate Management
4/5 features
Room Type Mapping
4/5 features
Automation & Syncing
4/5 features
Administration & Settings
4/5 features
Analytics & Reporting
4/5 features
Other
0/1 features
Q1 '26 Channel Managers Survey Insights
Is Vertical Booking a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 30
Small
92%
(813)
SiteMinder is commonly considered an alternative to Vertical Booking for Small hotels (10-24 rooms) given its user-friendly interface and robust support team, which facilitate efficient channel management and integration with multiple OTAs, although the initial setup may be somewhat complex for those without technical expertise.
#1
of 15
Large
93%
(343)
SiteMinder is commonly considered an alternative to Vertical Booking for Large hotels due to its user-friendly interface and effective channel management capabilities, which allow seamless real-time synchronization across multiple OTAs and enhance operational efficiency despite occasional performance slowdowns during peak periods.
#1
of 26
Mid-sized
93%
(1,161)
SiteMinder is commonly considered an alternative to Vertical Booking for Mid-sized hotels (25-199 rooms) due to its reliable real-time rate and inventory updates across OTAs, efficient distribution management that minimizes overbookings, and user-friendly interface, though it may face occasional delays under peak loads.
Small
92%
(813)
#1
of 30
SiteMinder is commonly considered an alternative to Vertical Booking for Small hotels (10-24 rooms) given its user-friendly interface and robust support team, which facilitate efficient channel management and integration with multiple OTAs, although the initial setup may be somewhat complex for those without technical expertise.
Large
93%
(343)
#1
of 15
SiteMinder is commonly considered an alternative to Vertical Booking for Large hotels due to its user-friendly interface and effective channel management capabilities, which allow seamless real-time synchronization across multiple OTAs and enhance operational efficiency despite occasional performance slowdowns during peak periods.
Mid-sized
93%
(1,161)
#1
of 26
SiteMinder is commonly considered an alternative to Vertical Booking for Mid-sized hotels (25-199 rooms) due to its reliable real-time rate and inventory updates across OTAs, efficient distribution management that minimizes overbookings, and user-friendly interface, though it may face occasional delays under peak loads.
Rank
Hotel type
Popular alternatives
#1
of 26
Luxury Hotels
93%
(922)
SiteMinder is commonly considered an alternative to Vertical Booking for luxury hotels due to its robust real-time inventory and rate management features, which minimize overbooking risks and synchronize room updates across multiple OTAs efficiently, though it sometimes faces challenges with system synchronization delays.
#1
of 27
Limited Service & Budget Hotels
93%
(667)
SiteMinder is commonly considered an alternative to Vertical Booking for Limited-Service-Budget hotels due to its user-friendly interface that streamlines rate and inventory updates across multiple channels and its reliable channel connectivity that reduces manual tasks and minimizes errors, although integration complexity is sometimes noted.
#1
of 23
Airport/Conference Hotels
94%
(696)
SiteMinder is commonly considered an alternative to Vertical Booking for conference hotels due to its reliable real-time synchronization and user-friendly interface that streamlines room inventory management across multiple online travel agencies and minimizes overbooking risks.
Luxury Hotels
93%
(922)
#1
of 26
SiteMinder is commonly considered an alternative to Vertical Booking for luxury hotels due to its robust real-time inventory and rate management features, which minimize overbooking risks and synchronize room updates across multiple OTAs efficiently, though it sometimes faces challenges with system synchronization delays.
Limited Service & Budget Hotels
93%
(667)
#1
of 27
SiteMinder is commonly considered an alternative to Vertical Booking for Limited-Service-Budget hotels due to its user-friendly interface that streamlines rate and inventory updates across multiple channels and its reliable channel connectivity that reduces manual tasks and minimizes errors, although integration complexity is sometimes noted.
Airport/Conference Hotels
94%
(696)
#1
of 23
SiteMinder is commonly considered an alternative to Vertical Booking for conference hotels due to its reliable real-time synchronization and user-friendly interface that streamlines room inventory management across multiple online travel agencies and minimizes overbooking risks.
Rank
Region
Popular alternatives
#1
of 14
North America
88%
(415)
Cloudbeds is commonly considered an alternative to Vertical Booking for Mid-sized hotels due to its streamlined management of OTA connections and reporting tools, although some users note that Cloudbeds' reporting and mobile capabilities could benefit from further enhancement.
#1
of 25
Europe
91%
(614)
SiteMinder is commonly considered an alternative to Vertical Booking for Europe hotels due to its intuitive connectivity, fast integration capabilities with multiple channels, and effective customer support, although some evaluations note constraints in reporting features or occasional support delays.
#1
of 10
Middle East
94%
(90)
RateGain is commonly considered an alternative to Vertical Booking for Mid-sized hotels due to its robust customer support and extensive channel connectivity, although occasional integration challenges with OTAs might require additional troubleshooting.
North America
88%
(415)
#1
of 14
Cloudbeds is commonly considered an alternative to Vertical Booking for Mid-sized hotels due to its streamlined management of OTA connections and reporting tools, although some users note that Cloudbeds' reporting and mobile capabilities could benefit from further enhancement.
Europe
91%
(614)
#1
of 25
SiteMinder is commonly considered an alternative to Vertical Booking for Europe hotels due to its intuitive connectivity, fast integration capabilities with multiple channels, and effective customer support, although some evaluations note constraints in reporting features or occasional support delays.
Middle East
94%
(90)
#1
of 10
RateGain is commonly considered an alternative to Vertical Booking for Mid-sized hotels due to its robust customer support and extensive channel connectivity, although occasional integration challenges with OTAs might require additional troubleshooting.
Rank
Country
Popular alternatives
#1
of 10
Italy
98%
(80)
Blastness is commonly considered an alternative to Vertical Booking for hotels due to its strong integration capabilities with PMS systems and excellent customer support, which offer seamless direct booking and distribution management, although some users note a need for extended customer service hours.
#2
of 3
Turkey
95%
(10)
SiteMinder is commonly considered an alternative to Vertical Booking for Tr hotels due to its ability to seamlessly integrate with various distribution channels, offering a user-friendly interface that simplifies management of inventory and rates, although SiteMinder's reporting capabilities and support speed may not always meet all user expectations.
#1
of 13
United States
87%
(270)
Cloudbeds is commonly considered an alternative to Vertical Booking for Us hotels due to its user-friendly interface, seamless integration with multiple channels, and robust support system, which makes it particularly suited for properties requiring efficient OTA management and customer service responsiveness.
Italy
98%
(80)
#1
of 10
Blastness is commonly considered an alternative to Vertical Booking for hotels due to its strong integration capabilities with PMS systems and excellent customer support, which offer seamless direct booking and distribution management, although some users note a need for extended customer service hours.
Turkey
95%
(10)
#2
of 3
SiteMinder is commonly considered an alternative to Vertical Booking for Tr hotels due to its ability to seamlessly integrate with various distribution channels, offering a user-friendly interface that simplifies management of inventory and rates, although SiteMinder's reporting capabilities and support speed may not always meet all user expectations.
United States
87%
(270)
#1
of 13
Cloudbeds is commonly considered an alternative to Vertical Booking for Us hotels due to its user-friendly interface, seamless integration with multiple channels, and robust support system, which makes it particularly suited for properties requiring efficient OTA management and customer service responsiveness.
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Vertical Booking Reviews Summary
Ease of Use
4.5/5
Customer Support
4.5/5
ROI
4.5/5
Implementation
4.4/5
Recommended by
Achievements
This vendor's trending score is rising, Vertical Booking (Synchro Channel Manager) is the #39 most trending product in the Channel Managers category (out of 149) and the #794 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreVertical Booking’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Vertical Booking Pricing
Pricing Available By Request
Vertical Booking has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Hotelier Rating
Looking for specific info?
10
Right Size Product for Our Size Property
owner from 25-49 room Bed & Breakfast & Inn in Ephraim (United States)
Verified
3 years ago
We have been using Logical Solutions as our property management systems for many years and have always enjoyed the personal service we receive when any questions or issues arise. Being able to call and speak with local support people is very important. They know our area and how our business operates. They are also familiar with other suppo...
United States
United States
owner
Small Hotel
10
Great Channel Manager
Revenue Manager from 5 to 9 room Bed & Breakfast & Inn in Rome (Italy)
Verified
3 years ago
Very easy to use, this channel manager manage lot of channels and manage everything fastly.Lot of settings to customize rateplan, room types and policies.
Italy
Italy
Revenue Manager
X-Small Hotel
10
Technology trends with the personal touch
Generel Manager from 25-49 room Bed & Breakfast & Inn in Digha (India)
Verified
4 years ago
There are many different solutions avaliable out there but Vertical Booking's team goes above and beyond to make them work for you the right way, as they are former hoteliers.
India
India
Generel Manager
Small Hotel
10
Vertical Booking is a program that is clear, regular and fast for its users. a program. I have used the program in Lush Hotel taksim, Palazzo Donizetti, Vialand hotels. It is a program with a very high number of sales channels that you can connect to all B2C and B2B channels that are active in the world and that you think you can get reservations from. It is very important and satisfying that you can get technical support from the Turkish sales team whenever you need it.
Hilton İstanbul Kozyatağı Gelirler Direktörü from 200 to 499 room Branded Hotel in (Turkey)
Verified
4 years ago
Reflecting price revisions quickly and simultaneously to all channels, providing revenue management by selling at the right time with the right price. .
Turkey
Turkey
Hilton İstanbul Kozyatağı Gelirler Direktörü
Large Hotel
7
Life Saver
Managing Partner from 10 to 24 room Bed & Breakfast & Inn in Istanbul (Turkey)
Verified
4 years ago
I like to be in control of everything from one screen. There are several channels that needs to be controlled for online sales and trying to manage ever single of them causes confusion every time. Also being able to equalise own webpage prices with other channels and being able to offer and manage advantageous prices on Booking Engine is al...
Turkey
Turkey
Managing Partner
Small Hotel
10
Simply perfect
Revenue Manager from 200 to 499 room Branded Hotel in Milan (Italy)
Verified
4 years ago
What I prefer of Vertical is the automatic revenue rules, that allows me to increase rates automatically; distribution, channel , complete management of reservations
Italy
Italy
Revenue Manager
Large Hotel
10
Definitely solution oriented.
Genel Müdür from 50-74 room Bed & Breakfast & Inn in Istanbul (Turkey)
Verified
4 years ago
During the process, I had the chance to experience almost all of their services in many places where I worked. I definitely got effective results. And most importantly, they always acted solution-oriented. We have achieved good results with the logic of a companion who offers you solutions instead of a partner you receive service from.
Turkey
Turkey
Genel Müdür
Mid-Sized Hotel
10
Daniela Mosca is the Best
reception and technology from 100 to 199 room Boutique in Rome (Italy)
Verified
4 years ago
CRO is simply amazing, Channel Manager is very easy to connect. Let me highlihgt the professionality of Daniela Mosca: smart, fast, kind.
Italy
Italy
reception and technology
Large Hotel
9
Useful tools which are always working
SALES MANAGER from 200 to 499 room Boutique in Aksu (Turkey)
Verified
4 years ago
Crs is What i ilke most. I can create and Manage Bookings and offers easily. Channel manager is working properly.
Turkey
Turkey
SALES MANAGER
Large Hotel
10
Easy to Use and Manage
Manager from 5 to 9 room Bed & Breakfast & Inn in Istanbul (Turkey)
Verified
4 years ago
Managing both Channel Manager & Booking Engine from same program and the relaibility of the product is worth everything if you are managing limited inventory
Turkey
Turkey
Manager
X-Small Hotel
- 1
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
The Vertical Booking channel manager allows lodging operators to manage inventory across all channels connected to the system from a single, user-friendly dashboard. Our mutual clients appreciate how reliable the system is and how easy it is to manage pricing, as well as rate and availability restrictions per channel.
Showing all answers to: "What does this product or service do well?"
The Vertical Booking channel manager allows lodging operators to manage inventory across all channels connected to the system from a single, user-friendly dashboard. Our mutual clients appreciate how reliable the system is and how easy it is to manage pricing, as well as rate and availability restrictions per channel.
My experience with Vertical Booking is exclusive with the North American team and I am very happy to recommend them as protel partner. We have many mutual clients throughout Europe and are growing in North America as well.
The sales and support team are consistent in engagement and responsiveness overall. They have many different solution, but aim to thoroughly understanding your needs before promoting any particular product or service.
Question:
What differentiates this product or service from the competition?
Answer:
Vertical Booking provides a customizable solution, tailored to a property's specific needs. The reliable system is backed by a knowledgeable and engaged support team--as integration partners, we've always found the Vertical Booking team responsive, attentive and effective at working through any service issues, showing a genuine commitment to their customers' success.
Showing all answers to: "What differentiates this product or service from the competition?"
Vertical Booking provides a customizable solution, tailored to a property's specific needs. The reliable system is backed by a knowledgeable and engaged support team--as integration partners, we've always found the Vertical Booking team responsive, attentive and effective at working through any service issues, showing a genuine commitment to their customers' success.
Vertical Booking is a very competitive company overall. Clients have also confirmed that they appreciate the ability make price changes quickly and manage restrictions on a per channel basis. The site is easy to navigate, the Travel agent reports are very useful and help with accruals.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Let the team at Vertical Booking know your requirements so they can provide a solution tailored to your property for maximum ROI and success. PMS integration is key, so make sure your PMS and Vertical Booking work together.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Let the team at Vertical Booking know your requirements so they can provide a solution tailored to your property for maximum ROI and success. PMS integration is key, so make sure your PMS and Vertical Booking work together.
Try to identify your online goals, key needs and then categorize your Must Haves versus Nice to Haves. The team at Vertical Booking is very knowledgeable and will ensure they set you on a path for success.
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Vertical Booking Integrations
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Support
Unverified
Vertical Booking has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
View Support Certification
Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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Verified
0 seconds ago
Products Reviewed
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0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
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