Mailchimp

4.2 (4 REVIEWS)

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HT Score  
0 out of 100
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Email Marketing, Marketing Automation, and E-commerce email marketing

What is Mailchimp?

Founded in 2001 | Headquarters in Atlanta, GA | 459 employees
Mailchimp is a comprehensive email marketing platform designed to help businesses communicate effectively with their audiences. With Mailchimp, you can create and send beautiful marketing emails, automated messages, and targeted ad campaigns. The platform’s user-friendly interface simplifies the process of designing emails and managing email lists, making it accessible even for those with minimal technical skills. It also offers robust analytics to track campaign performance, helping businesses optimize their marketing strategies. Integration with various tools and apps further enhances its utility, making it a versatile choice for any business aiming to boost customer engagement and grow their audience.

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This description was generated by AI which analyzed the following sources to summarize a description of Mailchimp products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Mailchimp

FAQs

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Mailchimp Alternatives

Not sure if Mailchimp is right for your hotel? Here are similar Hotel CRM & Email Marketing vendors that could be a good fit for your hotel:

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Q1 '26 Hotel CRM & Email Marketing Survey Insights

Is Mailchimp a good fit for your hotel?

Mid-sized
95% (166)
#1 of 21

Medium hotels say that Profitroom's Hotel CRM & Email Marketing ranks highly in verified HotelTechReport reviews for its ease of use, strong customer support, and effective sales automation. Profitroom's solutions are particularly valued for enhancing direct bookings and managing guest relationships efficiently in Medium contexts.

Large
92% (35)
#2 of 14

Large hotels say that Profitroom's Hotel CRM & Email Marketing ranks highly in verified HotelTechReport reviews due to its user-friendly design, effective customer support, and ability to enhance direct booking rates through streamlined processes. These strengths make it appealing for Large operations.

Small
93% (98)
#1 of 12

Small hotels say that Smart Host GmbH's Hotel CRM & Email Marketing stands out on verified HotelTechReport reviews for its ease of use, time-saving automation features, and responsive customer support. These strengths are valued by Small hotels for efficient guest communication and streamlined operations.

Luxury Hotels
88% (134)
#1 of 20

Luxury hotels say that dailypoint™'s Hotel CRM & Email Marketing ranks highly, according to verified HotelTechReport reviews, due to its strong guest communication capabilities, effective data management, and robust support. These strengths help improve personalized experiences crucial for luxury hospitality.

Branded Hotels
90% (71)
#1 of 19

Branded hotels say that dailypoint™'s Hotel CRM & Email Marketing ranks highly based on verified HotelTechReport reviews. Key strengths include effective guest data centralization, robust personalized communication options, and comprehensive support that enhances guest engagement and operational efficiency, crucial for Branded hotels.

Boutique Hotels
95% (121)
#1 of 18

Boutique hotels say that Profitroom's Hotel CRM & Email Marketing ranks highly in verified HotelTechReport reviews due to its seamless guest targeting, ease of campaign management, and effective direct sales enhancement. These strengths specifically cater to Boutique hotels seeking personalized guest experiences and increased direct bookings.

Europe
95% (256)
#1 of 17

Europe hotels say that Profitroom's Hotel CRM & Email Marketing supports direct bookings, enhances guest communication, and improves sales efficiency, according to verified HotelTechReport reviews. Its ease of use, comprehensive support, and personalization features are consistently praised, important for Europe's diverse hotel market.

North America
95% (11)
#3 of 12

Na hotels say that Cendyn's Hotel CRM & Email Marketing effectively centralizes guest data, automates communications, and enables personalization, according to verified HotelTechReport reviews. These strengths help Na hotels improve guest experience, drive direct bookings, and enhance marketing efficiency.

Asia Pacific
95% (12)
#1 of 5

Ap hotels say that TrustYou's Hotel CRM & Email Marketing ranks highly based on verified HotelTechReport reviews due to its centralized feedback aggregation, intuitive sentiment analysis offering actionable insights, and outstanding customer support, which are crucial for Ap hotels in managing guest experiences.

United States
95% (10)
#3 of 10

Us hotels say that Cendyn's Hotel CRM & Email Marketing is highly ranked in verified HotelTechReport reviews for its user friendliness, efficient guest data integration, and effective automation of communications. These strengths are particularly valued by Us hotels seeking streamlined operations and improved client relationships.

Germany
88% (92)
#1 of 6

De hotels say that dailypoint™'s Hotel CRM & Email Marketing system excels due to its centralized guest data management and personalized marketing capabilities, as noted in verified HotelTechReport reviews. Recurring strengths include enhanced data quality, integration options, and support responsiveness.

United Kingdom
91% (10)
#4 of 5

Gb hotels say that Bookboost's Hotel CRM & Email Marketing ranks highly in verified HotelTechReport reviews for its user-friendly interface, seamless integration with channels like WhatsApp, and streamlined communication. These features enhance guest engagement and operational efficiency, appealing to Gb establishments.

Full 2026 Hotel CRM & Email Marketing Survey Findings

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Mailchimp Reviews Summary

4.2
Very Good
Ease of Use
4.2/5
Customer Support
4.2/5
ROI
4.7/5
Implementation
4.5/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Mailchimp is the #30 most trending product in the Hotel CRM & Email Marketing category (out of 74) and the #1207 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Mailchimp’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence

Mailchimp Pricing

Pricing Available By Request

Mailchimp has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Mailchimp Reviews

Hotelier Rating

Excellent
1
Very Good
3
Average
0
Poor
0
Terrible
0

Property Size

  • X-Small (1)
  • X-Large (3)

Country

  • United States
    United States
    (2)
  • Mexico
    Mexico
    (1)
  • Australia
    Australia
    (1)

Region

  • North America
    North America
    (3)
  • Oceania
    Oceania
    (1)
10

Good option for small hotels, but lacking more advanced features

Digital Marketing Manager from 500+ room Branded Hotel in Chicago (United States)

Verified
5 years ago
If you have a small list or small budget, I absolutely consider Mailchimp the easiest and most cost-effective choice for hotel email marketing. I recommend it for hotels that are only looking to send out a limited number of simple email campaigns, like a monthly newsletter and/or promotion. - Pro: Drag and drop campaign builder is easy t...
Country United States
Digital Marketing Manager
X-Large Hotel
8

Great way to build newsletters and send offers but pay attention to the pricing model

Banquet Server from 500+ room Branded Hotel in San Francisco (United States)

Verified
9 years ago
The interface is really intuitive with great pre-built designs which means no expensive coding and you get beautiful emails that work across all major browsers and devices.
Country United States
Banquet Server
X-Large Hotel
8

Simple procedure and easy to manage

Director from 500+ room Bed & Breakfast & Inn in Sydney (Australia)

Verified
9 years ago
They're so big that it's easy to integrate with other tools like social media
Country Australia
Director
X-Large Hotel
8

Mailchimp is pretty useful and generally gets the job done, although limited integrations specific to the industry make

Digital Marketing Strategist from 5 to 9 room Bed & Breakfast & Inn in Mazatlan (Mexico)

Verified
9 years ago
Easy to use for setting up email campaigns for hotel.
Country Mexico
Digital Marketing Strategist
X-Small Hotel
  • 1

Recommend empty

It looks like Mailchimp is not recommended by any hotels

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Expert Q&A and Partner Recommendations

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Mailchimp Integrations

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Company Functionality
Mews

This integration hasn’t been verified by Mailchimp yet.

Mews

93% recommended by 777 hotels

Property Management Systems
RoomRaccoon

This integration hasn’t been verified by Mailchimp yet.

RoomRaccoon

96% recommended by 572 hotels

Hotel Management Software
eviivo

This integration hasn’t been verified by Mailchimp yet.

eviivo

96% recommended by 463 hotels


TrustYou

This integration hasn’t been verified by Mailchimp yet.

TrustYou

92% recommended by 428 hotels


Tripleseat

This integration hasn’t been verified by Mailchimp yet.

Tripleseat

90% recommended by 255 hotels


Stayntouch
Stayntouch

94% recommended by 242 hotels

Property Management Systems
Clock

This integration hasn’t been verified by Mailchimp yet.

Clock

95% recommended by 240 hotels


Hotelchamp

This integration hasn’t been verified by Mailchimp yet.

Hotelchamp

92% recommended by 110 hotels

Direct Booking Tools
Maestro PMS

This integration hasn’t been verified by Mailchimp yet.

Maestro PMS

88% recommended by 48 hotels

Property Management Systems
O'Rourke Hospitality

This integration hasn’t been verified by Mailchimp yet.

O'Rourke Hospitality

98% recommended by 5 hotels


Support

Unverified

Mailchimp has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center

Product Updates

Suppo Info Image Green check icon

2026

Learn more about the GCSC Certification

This vendor is missing critical support info

This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.

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HT Score

0/100

Recommended

85%

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