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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Mailchimp
4.2 (4 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Mailchimp
Unranked in Hotel CRM & Email Marketing
Email Marketing, Marketing Automation, and E-commerce email marketing
85% recommended by 4 hotels
What is Mailchimp?
Founded in 2001 | Headquarters in Atlanta, GA | 459 employees
Mailchimp is a comprehensive email marketing platform designed to help businesses communicate effectively with their audiences. With Mailchimp, you can create and send beautiful marketing emails, automated messages, and targeted ad campaigns. The platform’s user-friendly interface simplifies the process of designing emails and managing email lists, making it accessible even for those with minimal technical skills. It also offers robust analytics to track campaign performance, helping businesses optimize their marketing strategies. Integration with various tools and apps further enhances its utility, making it a versatile choice for any business aiming to boost customer engagement and grow their audience.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Mailchimp products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Mailchimp Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Mailchimp Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Mailchimp
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Mailchimp's Provided Description:
"More than 15 million people and businesses around the world use MailChimps marketing tools to reach customers and grow their business. Our features and integrations give you the power to create beautiful marketing emails, automated messages, and targeted ad campaigns. Learn more: http:mailchimp.comabout"
FAQs
Mailchimp doesn’t have any screenshots available
Mailchimp Alternatives
Not sure if Mailchimp is right for your hotel? Here are similar Hotel CRM & Email Marketing vendors that could be a good fit for your hotel:
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Q4 '26 Hotel CRM & Email Marketing Survey Insights
Is Mailchimp a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 22
Mid-sized
94%
(168)
Profitroom is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport, valued for its effective email marketing campaigns that allow users to create and send offers quickly, boosting direct bookings. Hoteliers appreciate that offers can be prepared in seconds, enhancing communication with guests.
#2
of 15
Large
93%
(40)
Profitroom is a top Hotel CRM & Email Marketing pick among large hoteliers on HotelTechReport, valued for its ability to quickly generate tailored stay proposals and streamline direct bookings. One user highlighted, "sending an offer takes a few moments," showcasing how it enhances operational efficiency.
#1
of 12
Small
94%
(109)
Smart Host GmbH is a top Hotel CRM & Email Marketing pick among small hotels on HotelTechReport, known for its targeted newsletter tool that helps engage guests effectively, leading to increased direct bookings. Reviewers highlight the platform's ability to create personalized content, with one stating it allows "quick and reliable support" to optimize communication strategies.
Mid-sized
94%
(168)
#1
of 22
Profitroom is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport, valued for its effective email marketing campaigns that allow users to create and send offers quickly, boosting direct bookings. Hoteliers appreciate that offers can be prepared in seconds, enhancing communication with guests.
Large
93%
(40)
#2
of 15
Profitroom is a top Hotel CRM & Email Marketing pick among large hoteliers on HotelTechReport, valued for its ability to quickly generate tailored stay proposals and streamline direct bookings. One user highlighted, "sending an offer takes a few moments," showcasing how it enhances operational efficiency.
Small
94%
(109)
#1
of 12
Smart Host GmbH is a top Hotel CRM & Email Marketing pick among small hotels on HotelTechReport, known for its targeted newsletter tool that helps engage guests effectively, leading to increased direct bookings. Reviewers highlight the platform's ability to create personalized content, with one stating it allows "quick and reliable support" to optimize communication strategies.
Rank
Hotel type
Popular alternatives
#1
of 20
Branded Hotels
90%
(74)
dailypoint™ is a top Hotel CRM & Email Marketing pick among branded hotels on HotelTechReport, praised for its centralized guest profile that enables properties to tailor communications and marketing efforts, significantly enhancing guest loyalty and engagement. The platform also allows for automated email campaigns, streamlining outreach and support for personalized guest interactions.
#1
of 20
Boutique Hotels
95%
(124)
Profitroom is a top Hotel CRM & Email Marketing pick among boutique hotels on HotelTechReport, notable for its ability to send tailored offers in less than one minute, enhancing direct bookings and guest engagement. This efficiency allows hotel staff to focus more on guest relations rather than tedious administrative tasks.
#1
of 20
Luxury Hotels
88%
(137)
dailypoint™ is a top Hotel CRM & Email Marketing pick among luxury hotels on HotelTechReport, with its Profile Engine allowing for advanced segmentation and personalized communication that drives meaningful guest engagement and loyalty. Hoteliers appreciate the professional support throughout setup, making it effective even for complex marketing strategies.
Branded Hotels
90%
(74)
#1
of 20
dailypoint™ is a top Hotel CRM & Email Marketing pick among branded hotels on HotelTechReport, praised for its centralized guest profile that enables properties to tailor communications and marketing efforts, significantly enhancing guest loyalty and engagement. The platform also allows for automated email campaigns, streamlining outreach and support for personalized guest interactions.
Boutique Hotels
95%
(124)
#1
of 20
Profitroom is a top Hotel CRM & Email Marketing pick among boutique hotels on HotelTechReport, notable for its ability to send tailored offers in less than one minute, enhancing direct bookings and guest engagement. This efficiency allows hotel staff to focus more on guest relations rather than tedious administrative tasks.
Luxury Hotels
88%
(137)
#1
of 20
dailypoint™ is a top Hotel CRM & Email Marketing pick among luxury hotels on HotelTechReport, with its Profile Engine allowing for advanced segmentation and personalized communication that drives meaningful guest engagement and loyalty. Hoteliers appreciate the professional support throughout setup, making it effective even for complex marketing strategies.
Rank
Region
Popular alternatives
#1
of 19
Europe
95%
(262)
Profitroom is a top Hotel CRM & Email Marketing pick among Europe on HotelTechReport, praised for its ability to quickly create and send personalized offers within minutes, which significantly enhances direct bookings. Hoteliers appreciate that the CRM’s speed allows for efficient email communications, making guest engagement straightforward and timely.
#3
of 12
North America
95%
(11)
Cendyn is a top Hotel CRM & Email Marketing pick among North America on HotelTechReport, noted for its ability to centralize guest data and automate follow-ups, which helps strengthen relationships and drive repeat business. Hoteliers appreciate that this focus on personalization allows for more relevant outreach to groups and corporate clients.
#2
of 6
Asia Pacific
95%
(13)
TrustYou is a top Hotel CRM & Email Marketing pick among Asia Pacific on HotelTechReport, praised for centralizing feedback from multiple sources into one dashboard, which helps hotels monitor performance and refine service effectively. This aggregation makes it much easier to manage guest reviews without logging into individual platforms.
Europe
95%
(262)
#1
of 19
Profitroom is a top Hotel CRM & Email Marketing pick among Europe on HotelTechReport, praised for its ability to quickly create and send personalized offers within minutes, which significantly enhances direct bookings. Hoteliers appreciate that the CRM’s speed allows for efficient email communications, making guest engagement straightforward and timely.
North America
95%
(11)
#3
of 12
Cendyn is a top Hotel CRM & Email Marketing pick among North America on HotelTechReport, noted for its ability to centralize guest data and automate follow-ups, which helps strengthen relationships and drive repeat business. Hoteliers appreciate that this focus on personalization allows for more relevant outreach to groups and corporate clients.
Asia Pacific
95%
(13)
#2
of 6
TrustYou is a top Hotel CRM & Email Marketing pick among Asia Pacific on HotelTechReport, praised for centralizing feedback from multiple sources into one dashboard, which helps hotels monitor performance and refine service effectively. This aggregation makes it much easier to manage guest reviews without logging into individual platforms.
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Mailchimp Reviews Summary
Ease of Use
4.2/5
Customer Support
4.2/5
ROI
4.7/5
Implementation
4.5/5
Recommended by
Achievements
This vendor's trending score is rising, Mailchimp is the #40 most trending product in the Hotel CRM & Email Marketing category (out of 76) and the #1344 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreMailchimp’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Mailchimp Pricing
Pricing Available By Request
Mailchimp has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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No matching results
Compare Mailchimp to Top Alternatives
The hospitality CRM that turns guest data into revenue.
The Peak of Hotel CRM & Marketing – Know Every Guest. Personalize Every Touchpoint.
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Hotelier Rating
Looking for specific info?
10
Good option for small hotels, but lacking more advanced features
Digital Marketing Manager from 500+ room Branded Hotel in Chicago (United States)
Verified
6 years ago
If you have a small list or small budget, I absolutely consider Mailchimp the easiest and most cost-effective choice for hotel email marketing. I recommend it for hotels that are only looking to send out a limited number of simple email campaigns, like a monthly newsletter and/or promotion.
- Pro: Drag and drop campaign builder is easy t...
United States
United States
Digital Marketing Manager
X-Large Hotel
8
Great way to build newsletters and send offers but pay attention to the pricing model
Banquet Server from 500+ room Branded Hotel in San Francisco (United States)
Verified
9 years ago
The interface is really intuitive with great pre-built designs which means no expensive coding and you get beautiful emails that work across all major browsers and devices.
United States
United States
Banquet Server
X-Large Hotel
8
Simple procedure and easy to manage
Director from 500+ room Bed & Breakfast & Inn in Sydney (Australia)
Verified
9 years ago
They're so big that it's easy to integrate with other tools like social media
Australia
Australia
Director
X-Large Hotel
8
Mailchimp is pretty useful and generally gets the job done, although limited integrations specific to the industry make
Digital Marketing Strategist from 5 to 9 room Bed & Breakfast & Inn in Mazatlan (Mexico)
Verified
9 years ago
Easy to use for setting up email campaigns for hotel.
Mexico
Mexico
Digital Marketing Strategist
X-Small Hotel
- 1
It looks like Mailchimp is not recommended by any hotels
Check out the top 10 most recommended Mailchimp alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Mailchimp hasn’t been recommended by any experts or partners yet
Learn more about expert recommendationsMailchimp Integrations
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Support
Unverified
Mailchimp has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
View Support Certification
Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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Verified
0 seconds ago
Products Reviewed
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0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
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