Contents

Introduction
Rankings
Benefits
Features
Pricing
Implementation
Latest Developments
Free Downloads
FAQs
Further Reading
Methodology

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10 Best Digital Signage Providers for Hotels 2026

Jordan M Hollander

| Last updated December 12, 2024

17 PRODUCTS REVIEWED

242 HOTELIERS

Rankings

Benefits

Features

Pricing

Q&A

We’ve surveyed 242 hoteliers across more than 27 countries to understand which are the best Digital Signage & Lobby Technology vendors, along with everything you need to know in order to buy the right Digital Signage & Lobby Technology for your hotel (including our 2026 Digital Signage & Lobby Technology Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).

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BENEFITS

Understanding the commercial benefits of digital signage for hospitality businesses

What it does:

Communicates important information to guests, customers, event attendees, and employees, like schedules, directories, menus, maps, local weather, and recommended things to do.
Showcases videos, art, entertainment, ads, and other types of content to build and strengthen relationships with guests and employees. You can create your own custom content within your digital signage system’s content management dashboard, or you can partner with a vendor on content creation.

How it adds value:

Boosts guest engagement and guest review scores with clear communication. With digital signage that’s easy to find and understand, guests won’t worry about missing the airport shuttle or arriving late to a meeting because the necessary information is clear and accessible.

Drives revenue to outlets through promotion of special offers. Videos, photos, and interactive content on eye-catching screens in your lobby and public areas are compelling marketing materials. Digital signage can encourage guests to spend in your F&B outlets, spa, fitness center, and shops, leading to incremental revenue.

FEATURES

Most Important Features of Digital Signage Solutions

Content management system: Create, edit, and organize your digital signage assets in one dashboard.

Content templates: Drag and drop your text, photos, and videos into templates that make your digital signage look clean and professional - with no coding required.

Dynamic content feeds: Pull in external content sources that update automatically, such as local weather, flight trackers, event listings, and sports scores.

Digital concierge: Let guests interact with your digital signage content via a touchscreen, giving them the ability to book restaurant reservations, explore a digital map, see event schedules, and more.

Meeting room features: Functionality designed specifically for meetings and conferences can add value to event-heavy hotels. Branded templates, function space signage, and digital whiteboards can keep attendees engaged and informed.

Content creation: Some digital signage vendors offer content creation services, in which a graphic designer will create content for you based on specifications you provide.

Enclosures and displays: A flatscreen TV or computer monitor isn’t always the best hardware on which to showcase digital signage; instead, consider using high-tech touchscreens and durable enclosures built to withstand frequent use and environmental factors like heat and humidity.

PRICING

How much do digital signage solutions cost?

Digital signage pricing involves two components: hardware and software. The hardware, which includes the screens on which you show digital signage and the server where you store your content, ranges in price depending on your needs. You can repurpose a TV or computer screen for digital signage, which can cost just a couple hundred dollars, or you can invest in a state-of-the-art touchscreen for several thousand dollars. Should you require a standalone digital signage player, you’ll pay between $1000 and $2000 for one.

The software cost can also vary based on your needs. If you have limited digital signage needs or you’re just interested in trying a solution before committing, you can find free digital signage software, but these systems often come with limitations on the number of screens or users. For upgraded functionality with minimal upfront investment, you can opt for cloud-based digital signage software, which gives you full access to functionality but stores your content in the cloud, rather than on your own server. This option usually comes with a monthly fee between $50 and $100. The third option, which may be best for large hotels with complex digital signage needs, is a license model. You’ll pay one up-front fee, usually between $1000 and $3000, for full lifetime access to the digital signage system. With this arrangement, you’ll store all your content on your own server.

IMPLEMENTATION

What is the implementation process like for digital signage in hospitality?

Setting up digital signage is usually quite straightforward. You’ll need to procure and install your hardware (monitors) wherever you want them and connect them to your digital signage system. You’ll also need to create your digital signage in your content management system. Content creation might involve connecting third-party data like local weather or flight trackers, or inputting your own data like menu items or airport shuttle schedules. The last step is to configure your signage to show on the right monitors at the right time. You can build signage schedules in your digital signage system (for example, setting the cafe menu to switch from breakfast to lunch at 11:30am) and sync them to the appropriate monitors.

FAQs

Hoteliers Also Ask

How do you create digital signage?

You can create digital signage within the content management system provided by your digital signage vendor. Within this system, you can drag and drop content into a variety of templates, or you can start from scratch and build totally customized assets. Alternatively, you can outsource digital content creation to professional graphic designers.

What are the types of digital signage?

Some types of digital signage include event listings, video walls, digital concierges, interactive maps, digital menus, and wayfinding information.

How do I turn my TV into digital signage?

You can use a TV or external computer monitor for digital signage with a digital signage system that supports your device. You may also need to connect a digital signage player that will display your content on the TV.

What success metrics (KPIs) should you focus on?

Engagement rate: How many guests engage with your interactive digital signage.

Guest review comments and scores: How many guest reviews mention your signage, and how your guest review score changes after implementing digital signage.

Outlet revenue: If you use digital signage to show promotional offers for your restaurant, bar, or spa, you can track revenue generated by those offers to determine the impact of the signage.

How can I create digital signage for free?

Some highly-rated free digital signage systems include DigitalSignage.com’s mediaCloud, Screenly, and DisplayMonkey. These vendors offer great value, although you may run into limitations in the personalized support, user accounts, and storage capacity they provide.

What is the use of digital signage?

Hotels use digital signage to inform guests and employees about important information, like events and wayfinding. Digital signage can also display videos, advertisements, photos, and other content to engage guests and employees.

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Understanding the commercial benefits of digital signage for hospitality businesses

Most Important Features of Digital Signage Solutions

How much do digital signage solutions cost?

What is the implementation process like for digital signage in hospitality?