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Bowo - CRM
0.0 (0 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Bowo - CRM
Unranked in Hotel CRM & Email Marketing
Know your guests. Wow your guests.
96% recommended by 103 hotels
Bowo has 0 reviews from United States so we’re unable to verify that they operate in your local market.
What is Bowo?
Founded in 2017 | Headquarters in Montpellier (France) | 10 employees
Bowo - CRM is a customer relationship management tool specifically designed for the hospitality industry, focusing on hotels. It caters to the distinct phases of a guest's journey, enhancing the guest experience before, during, and after their stay. The platform allows for the segmentation of guests based on behavior, preferences, or profiles, enabling personalized communication through email, SMS, or WhatsApp at crucial times, such as pre-arrival, during the stay for upselling, and post-stay for feedback. Bowo - CRM simplifies communication with a centralized inbox and integrates seamlessly with Property Management Systems (PMS), helping hotel teams automate marketing efforts, improve guest satisfaction, and increase revenue without needing complex workflows or technical expertise.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Bowo products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Bowo Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Bowo Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Bowo
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Bowo's Provided Description:
"Bowo CRM is a customer relationship management tool tailored specifically for hotels. Unlike generic CRMs, it’s designed to support the unique rhythms of the guest journey - before, during, and after the stay. Easily segment your guests based on behavior, preferences, or profile. Trigger personalized messages via email, SMS, or WhatsApp at key moments: pre-arrival reminders, in-stay upsells, post-stay feedback requests. All communications are centralized in a unified inbox linked to each guest profile, making it simple for any team member to follow up. Bowo CRM empowers your team to automate marketing actions, boost guest satisfaction, and drive additional revenue - without the need for complex workflows or technical skills. Integrated with your PMS, it ensures seamless data sync and real-time targeting. Whether you manage one property or fifty, Bowo CRM helps you stay closer to your guests - and ahead of expectations."
FAQs
Bowo - CRM Alternatives
Not sure if Bowo is right for your hotel? Here are similar Hotel CRM & Email Marketing vendors that could be a good fit for your hotel:
Capabilities
Send targeted marketing campaigns
Send targeted marketing campaigns
Leverage the full potential of your customer data with finely targeted marketing campaigns, designed to reach every customer segment with the right offer at the right time.
Personalize your guest communications
Personalize your guest communications
Elevate your communication beyond the conventional by addressing each client with personalized messages that resonate with their preferences and stay history.
Increase your TREVPAR with upselling
Increase your TREVPAR with upselling
Trigger natural upselling opportunities by offering additional services and exclusive experiences.
Create automated workflows
Create automated workflows
Develop automated communication workflows to inform clients, thank them, collect feedback, and encourage new bookings.
Leverage multi-channel messaging
Leverage multi-channel messaging
The last email still not opened? Simply set up the sending of other types of communication (SMS, WhatsApp) to maximize your reach.
Bring guests back to improve loyalty
Bring guests back to improve loyalty
Don't stop your communication when your clients leave. Bowo helps you maintain the connection for future bookings.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Available Add-ons & Modules
Client Profiling
Hotel CRM & Email Marketing
Build rich, dynamic guest profiles by centralizing data from multiple interactions. From personal preferences to booking history and behavior, Bowo gives you a 360° view of each traveler to better understand - and anticipate - their needs.
Pre-During-Post Stay Surveys
Hotel CRM & Email Marketing
Collect valuable feedback at every stage of the guest journey. Customize your surveys by moment (pre-arrival, in-stay, post-stay) and turn insights into concrete actions to improve satisfaction and loyalty.
Auto-tagging
Hotel CRM & Email Marketing
Bowo automatically tags guests based on their behavior, profile, or answers to surveys. These dynamic tags update in real time, allowing you to trigger the right campaigns, at the right moment, for the right audience.
Marketing Campaigns
Hotel CRM & Email Marketing
Create and automate targeted campaigns via email, SMS, or WhatsApp — without needing technical skills. From pre-stay reminders to in-stay upsells and post-stay thank yous, every message is timely and relevant.
Emails, SMS, WhatsApp
Hotel CRM & Email Marketing
Communicate with guests on their preferred channel. Whether it’s a WhatsApp reminder, a welcome email, or an SMS promo, Bowo ensures your messages are personal, well-timed, and fully trackable.
Customer Segmentation
Hotel CRM & Email Marketing
Segment your audience with ease using criteria like behavior, profile, booking source, language, or previous interactions. Dynamic segments update automatically to keep your campaigns accurate and effective.
Communication Hub
Guest Messaging Software
All guest interactions are gathered in one place – regardless of the channel (email, WhatsApp, SMS) or staff member involved. This unified inbox ensures seamless, personalized follow-up, even across teams or shifts.
Fully Branded Experience
Hotel CRM & Email Marketing
From colors to tone of voice, the entire guest-facing interface reflects the hotel’s brand – not Bowo’s. Your identity stays front and center at every step.
Concierge Request Management
Concierge Software
Reception and staff can track and manage guest requests in real time. Tasks can be assigned, prioritized, and followed up, ensuring nothing slips through the cracks.
Bowo Reviews Summary
Terrible
Ease of Use
N/A
Customer Support
N/A
ROI
N/A
Implementation
N/A
Recommended by
Achievements
This vendor's trending score is rising, Bowo - CRM is the #68 most trending product in the Hotel CRM & Email Marketing category (out of 74) and the #2740 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreBowo has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Bowo Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Hotelier Rating
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Support
Verified Support
Bowo has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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