10 Best 3D Virtual Tour Software For Hotels 2024

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In-Depth Guide
What is Virtual Tour Software?
3D tour software refers to specialized software applications used to create immersive, interactive 3D virtual tours of hotel properties. These tours allow potential guests to explore hotel rooms, amenities, and other facilities in a virtual environment from their computers or mobile devices. Here's how it typically works and its benefits: Virtual Experience: The software captures 360-degree panoramic images of the hotel's interior and exterior, which are then stitched together to create a seamless virtual environment. Users can navigate through this environment as if they were walking through the hotel. Interactive Features: These virtual tours can be enhanced with interactive elements such as clickable hotspots that provide more information or videos about specific features (like a spa or a premium room view), audio descriptions, and more. Marketing Tool: For hoteliers, 3D tours are a powerful marketing tool. They provide a transparent and engaging way to showcase their property, helping to attract bookings by giving potential guests a detailed look at what they can expect. Accessibility and Convenience: Guests from around the world can explore the hotel at their convenience, without needing to be physically present. This can be particularly useful for planning events, weddings, or conferences. Technology Integration: Some 3D tour software can integrate with booking engines or social media platforms, allowing potential guests to book a room directly from the tour or share the experience on their social media. Competitive Edge: Offering a high-quality virtual tour can differentiate a hotel from its competitors and attract guests who prefer to explore accommodation options in detail before booking. Hotels use this technology to enhance their online presence, improve guest engagement, and ultimately increase their bookings by providing a realistic depiction of their offerings.
Finding the right 3D Virtual Tours solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best 3D Virtual Tours vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more.
3D Virtual Tour Software Vendor Shortlist
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Visiting Media
4.8 (38 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Immersive sales for hotels
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4.8 (29 reviews)
Ht score logo 93 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Increase your hotel bookings and revenue with high quality immersive content.
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4.8 (14 reviews)
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Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Virtual reality experiences for resorts
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Video, Virtual reality , Apps, Hotels , Airbnb, OTA, Travel, On line Travel , Conversion , Usability , VR production, Samsung Gear VR, Google daydream , VR search engine, and VR
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VIP Worldwide
Film production, social media marketing, 360 video and virtual reality production agency for hotels and resorts.
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Give guests an immersive 3D walkthrough of your properties, amenities, and event spaces.
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Enable explore and book your hotel in 3D
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Panomatics USA
Using the most sophisticated technology, you can personally navigate through areas of your hotel, gallery, restaurant or property virtually.
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E X P L O R E Premium Video Tour for Hotels
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What are the benefits of digital twins in hospitality?

Leveraging 3D virtual tours and digital twins in the hospitality industry offers several significant benefits that can enhance the guest experience, improve operational efficiency, and provide strategic advantages to hoteliers. Here’s a detailed look at some of these benefits:

  1. Enhanced Guest Experience: Pre-arrival Familiarity: Guests can explore accommodations and facilities beforehand, which helps set expectations and increases satisfaction. Customization: Potential guests can choose specific rooms or amenities they prefer based on their virtual experience, leading to a more personalized stay.

  2. Increased Bookings: Marketing Tool: By showcasing the hotel through immersive virtual tours, hotels can attract more bookings. A realistic, detailed view of the property can be more persuasive than photos and descriptions alone. Global Reach: Virtual tours are accessible to a global audience, enabling hotels to market to international travelers more effectively.

  3. Operational Efficiency: Remote Monitoring and Management: Digital twins (virtual replicas of hotel properties) allow managers to monitor and manage hotel operations remotely. They can oversee maintenance, energy management, and other operational aspects without needing to be on-site. Training Tool: New staff can be trained virtually, reducing the learning curve and improving service quality. They can familiarize themselves with the layout and operational protocols before physically starting work.

  4. Data-Driven Insights: Occupancy Optimization: Digital twins can help optimize the use of space and resources based on data collected about guest behavior and preferences. Energy Management: They can also be used to better understand energy consumption patterns, leading to more effective energy management and reduced operational costs.

  5. Risk Reduction: Event Planning: Virtual tours can be invaluable for event planners, allowing them to visualize spaces and layout configurations for events without on-site visits. Maintenance and Safety: With a digital twin, potential issues can be identified and addressed before they become actual problems, enhancing safety and reducing maintenance costs.

  6. Competitive Advantage: Innovation Leader: By adopting these technologies, hotels position themselves as innovative leaders in the hospitality industry, which can be a strong differentiating factor. Customer Engagement: Interactive and engaging digital experiences can increase brand loyalty and customer engagement, as guests appreciate innovative and convenient planning tools.

  7. Sustainability: Reduced Carbon Footprint: By facilitating virtual visits, hotels can reduce the need for physical travel, contributing to lower carbon emissions associated with guest pre-visits, especially for events and conferences.

Overall, 3D virtual tours and digital twins represent a forward-thinking approach to managing hotel operations and marketing, providing a comprehensive set of tools for improving guest experiences, optimizing operations, and enhancing the overall profitability and sustainability of hospitality enterprises.

What are the key features of 3D tour software that hotels should look for?

Virtual tour software typically includes a range of features designed to create immersive, interactive experiences that showcase properties or locations in detail. Here are some of the main features commonly found in such software:

  1. 360-Degree Panoramic Views: Users can view full 360-degree panoramas of rooms, facilities, and outdoor areas, giving them a comprehensive look as if they are physically present.

  2. Interactive Hotspots: Clickable areas within the tour can open up additional information, such as text descriptions, videos, or images, providing more details about specific features or amenities.

  3. Integration with Mapping Platforms: Tours can be integrated with floor plans or mapping interfaces, allowing users to understand the layout of the space and navigate between different areas or floors easily.

  4. Virtual Reality (VR) Compatibility: Some software supports VR headsets, offering a fully immersive experience where the user feels like they are actually walking through the virtual space.

  5. Multimedia Integration: Embedding multimedia elements like background music, voice narrations, and videos can enhance the emotional appeal and informativeness of the tour.

  6. Custom Branding: The ability to customize the interface and tour elements with the company’s branding, such as logos, colors, and themes, to maintain brand consistency and recognition.

  7. Social Media and Website Integration: Tours can be easily shared on social media or embedded in websites, making them accessible to a wider audience and easy to incorporate into digital marketing strategies.

  8. Analytics and Reporting: Advanced analytics tools to track user engagement and behavior during the tour, which can provide valuable insights into what potential customers are most interested in.

  9. Mobile Compatibility: Ensuring the virtual tours are accessible on various devices, including smartphones and tablets, is crucial for reaching users on-the-go.

  10. Lead Generation Tools: Features like forms, direct booking links, or contact information prompts can be integrated to facilitate direct actions from potential customers, turning viewers into leads.

These features help businesses in the hospitality sector, among others, to provide potential clients with a detailed, engaging, and accessible view of their offerings, ultimately aiding in marketing and sales efforts.

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Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.