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Jordan Hollander
CEO @ HotelTechReport
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.
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Choosing the right 3D Virtual Tours for your hotel depends on several variables some of which come down to personal preference but most of which come down to the characteristics of your property. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? Below are HTR’s defined key personas based on common property characteristics that typically indicate similar product choices.
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Leveraging 3D virtual tours and digital twins in the hospitality industry offers several significant benefits that can enhance the guest experience, improve operational efficiency, and provide strategic advantages to hoteliers. Here’s a detailed look at some of these benefits:
Enhanced Guest Experience: Pre-arrival Familiarity: Guests can explore accommodations and facilities beforehand, which helps set expectations and increases satisfaction. Customization: Potential guests can choose specific rooms or amenities they prefer based on their virtual experience, leading to a more personalized stay.
Increased Bookings: Marketing Tool: By showcasing the hotel through immersive virtual tours, hotels can attract more bookings. A realistic, detailed view of the property can be more persuasive than photos and descriptions alone. Global Reach: Virtual tours are accessible to a global audience, enabling hotels to market to international travelers more effectively.
Operational Efficiency: Remote Monitoring and Management: Digital twins (virtual replicas of hotel properties) allow managers to monitor and manage hotel operations remotely. They can oversee maintenance, energy management, and other operational aspects without needing to be on-site. Training Tool: New staff can be trained virtually, reducing the learning curve and improving service quality. They can familiarize themselves with the layout and operational protocols before physically starting work.
Data-Driven Insights: Occupancy Optimization: Digital twins can help optimize the use of space and resources based on data collected about guest behavior and preferences. Energy Management: They can also be used to better understand energy consumption patterns, leading to more effective energy management and reduced operational costs.
Risk Reduction: Event Planning: Virtual tours can be invaluable for event planners, allowing them to visualize spaces and layout configurations for events without on-site visits. Maintenance and Safety: With a digital twin, potential issues can be identified and addressed before they become actual problems, enhancing safety and reducing maintenance costs.
Competitive Advantage: Innovation Leader: By adopting these technologies, hotels position themselves as innovative leaders in the hospitality industry, which can be a strong differentiating factor. Customer Engagement: Interactive and engaging digital experiences can increase brand loyalty and customer engagement, as guests appreciate innovative and convenient planning tools.
Sustainability: Reduced Carbon Footprint: By facilitating virtual visits, hotels can reduce the need for physical travel, contributing to lower carbon emissions associated with guest pre-visits, especially for events and conferences.
Overall, 3D virtual tours and digital twins represent a forward-thinking approach to managing hotel operations and marketing, providing a comprehensive set of tools for improving guest experiences, optimizing operations, and enhancing the overall profitability and sustainability of hospitality enterprises.
Virtual tour software typically includes a range of features designed to create immersive, interactive experiences that showcase properties or locations in detail. Here are some of the main features commonly found in such software:
360-Degree Panoramic Views: Users can view full 360-degree panoramas of rooms, facilities, and outdoor areas, giving them a comprehensive look as if they are physically present.
Interactive Hotspots: Clickable areas within the tour can open up additional information, such as text descriptions, videos, or images, providing more details about specific features or amenities.
Integration with Mapping Platforms: Tours can be integrated with floor plans or mapping interfaces, allowing users to understand the layout of the space and navigate between different areas or floors easily.
Virtual Reality (VR) Compatibility: Some software supports VR headsets, offering a fully immersive experience where the user feels like they are actually walking through the virtual space.
Multimedia Integration: Embedding multimedia elements like background music, voice narrations, and videos can enhance the emotional appeal and informativeness of the tour.
Custom Branding: The ability to customize the interface and tour elements with the company’s branding, such as logos, colors, and themes, to maintain brand consistency and recognition.
Social Media and Website Integration: Tours can be easily shared on social media or embedded in websites, making them accessible to a wider audience and easy to incorporate into digital marketing strategies.
Analytics and Reporting: Advanced analytics tools to track user engagement and behavior during the tour, which can provide valuable insights into what potential customers are most interested in.
Mobile Compatibility: Ensuring the virtual tours are accessible on various devices, including smartphones and tablets, is crucial for reaching users on-the-go.
Lead Generation Tools: Features like forms, direct booking links, or contact information prompts can be integrated to facilitate direct actions from potential customers, turning viewers into leads.
These features help businesses in the hospitality sector, among others, to provide potential clients with a detailed, engaging, and accessible view of their offerings, ultimately aiding in marketing and sales efforts.
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