3 min read

HRI's Lior Sekler on Shifting Market Share with Big Data

Exploring the strategic integration of technology and data analysis in the hotel industry, emphasizing a balanced, innovative approach to enhance revenue management and growth through key tools and a partnership with technology.

Avatar

Jordan Hollander in Revenue Management

Last updated March 18, 2024

image description

In our conversation with Lior Sekler, a wealth of strategic insights emerges, shedding light on the nuanced interplay between technology and revenue management in the hotel industry. Sekler's approach is a testament to the transformative power of data analysis and the innovative use of technology to drive growth and efficiency.

Sekler underscores the critical role of comprehensive data analysis, advocating for a unified approach to assimilate and scrutinize data from diverse sources. Tools like Lighthouse and Kalibri Labs' Hummingbird are not just tools in his arsenal; they are the cornerstone of his strategy, offering a holistic view of business intelligence and a detailed understanding of revenue, inclusive of the intricacies of distribution costs.

 

Prefer to listen on Apple Podcasts? Click here

 

His narrative goes beyond traditional revenue management, championing innovative methods and tools such as Duetto, which redefines rate plans and market segments. Sekler's relationship with technology is symbiotic, valuing partners like Lighthouse for their innovation, dynamism, and exceptional customer service.

Sekler's philosophy maintains that technology does not overshadow human expertise but complements it. He advocates for a harmonious balance where technology offers insights and professionals interpret these insights to make strategic decisions. This balanced approach extends to his strategies for revenue maximization, where platforms like Nor1 are employed not just for upselling but as part of a comprehensive approach to revenue generation.

Sekler's proactive stance towards technology adoption is a lesson in staying relevant and competitive. His strategy involves a continuous exploration of new solutions, fostering close relationships with tech partners, and a consistent presence in industry events to scout emerging tools and services.

Sekler's dialogue is more than an interview; it's a masterclass in leveraging technology in the hotel industry, reminding peers that in the dance of data and decisions, every step, every tool, and every insight counts.

Under the Hood of Lior's Revenue Strategy & Toolkit

Sekler emphasizes the critical role of comprehensive data analysis and the innovative application of various technologies for growth and efficiency. He champions a balanced approach that merges technological insights with human expertise to drive revenue, advocating for continuous technology adoption and collaboration with tech partners to stay competitive and enhance revenue generation.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Lior appreciates Lighthouse for evolving from a rate shopping tool to offering comprehensive Business Intelligence (BI) solutions, valuing their ability to aggregate and analyze data efficiently through a unified dashboard.
Product logo
Lighthouse (Revenue Insight) Business Intelligence
THE PITCH
RATINGS
100 HT Score
Lior appreciates Lighthouse for evolving from a rate shopping tool to offering comprehensive Business Intelligence (BI) solutions, valuing their ability to aggregate and analyze data efficiently through a unified dashboard.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
He values Duetto, especially for independent properties, for their innovative approach to rate plans and market segments, indicating their progressive stance in revenue management.
Product logo
GameChanger by Duetto Revenue Management Systems
THE PITCH
RATINGS
100 HT Score
He values Duetto, especially for independent properties, for their innovative approach to rate plans and market segments, indicating their progressive stance in revenue management.
Learn More
Image
THE PITCH
RATINGS BEST FOR
27 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Lior uses these for their Business Intelligence tools, appreciating their ability to provide detailed market insights and forecasting capabilities.
Product logo
Amadeus – Demand360® Rate Shopping
THE PITCH
RATINGS
27 HT Score
Lior uses these for their Business Intelligence tools, appreciating their ability to provide detailed market insights and forecasting capabilities.
Learn More
Image
THE PITCH
RATINGS BEST FOR
83 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Lior uses Nor1 for upselling opportunities, appreciating its capability to maximize revenue through strategic upsell initiatives.
Product logo
Nor1 Hotel Upsell Solutions (by Oracle Hospitality) Upselling Software
THE PITCH
RATINGS
83 HT Score
Lior uses Nor1 for upselling opportunities, appreciating its capability to maximize revenue through strategic upsell initiatives.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
He is exploring Guestbook for its potential to drive direct bookings and enhance ancillary revenues, highlighting its role in loyalty program management.
Product logo
The Guestbook Loyalty Programs for Independents
THE PITCH
RATINGS
100 HT Score
He is exploring Guestbook for its potential to drive direct bookings and enhance ancillary revenues, highlighting its role in loyalty program management.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Lior is intrigued by Hummingbird's focus on profitability metrics and its nuanced view of revenue, which considers the costs associated with different distribution channels.
Product logo
Kalibri Labs Business Intelligence
THE PITCH
RATINGS
0 HT Score
Lior is intrigued by Hummingbird's focus on profitability metrics and its nuanced view of revenue, which considers the costs associated with different distribution channels.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
He utilizes Vena for forecasting and budgeting, indicating its effectiveness in financial planning and analysis.
Product logo
Vena Hotel Accounting Software
THE PITCH
RATINGS
0 HT Score
He utilizes Vena for forecasting and budgeting, indicating its effectiveness in financial planning and analysis.
Learn More

Get the latest hotel tech tips, trends and insights delivered to your inbox once a month

You’ve been subscribed
Invalid email format
post_faces_combined Join 50,000+ executives from world’s leading hotel brands and get the latest insights delivered to your inbox once a month

Wrapping up our exploration of Lior Sekler's strategic insights, it's clear his methods go beyond traditional revenue and operational efficiency enhancement, serving as a guide for navigating the evolving hospitality landscape. Sekler's deep dive into data analysis, commitment to innovative revenue management, and the harmonious integration of technology with human expertise showcase his profound grasp of our industry's dynamics.

He advocates for a centralized dashboard that consolidates and interprets data from various sources, emphasizing the importance of a holistic business intelligence view for informed decision-making. Moving away from conventional tactics to a more agile, data-driven strategy, Sekler champions adaptability and responsiveness to market complexities.

His partnerships underscore a belief in the power of collaboration and innovation. Choosing allies over mere service providers, Sekler sets a benchmark for thriving through technological advancements, balancing cutting-edge tech with the irreplaceable value of human intuition and insight. This synergy is crucial for mastering revenue management nuances and strategic decisions, ensuring technology enhances rather than replaces the human element.

Sekler's forward-looking stance, characterized by an ongoing search for new solutions and active industry engagement, defines a leadership style perpetually geared toward future challenges and opportunities.

His narrative is a compelling reminder of the importance of embracing a comprehensive, innovative approach to revenue management and operational efficiency. Through Sekler's lens, we're encouraged to leverage data-driven insights, strategic partnerships, and a balanced reliance on technology and expertise to not just navigate today's complexities but to redefine industry standards. His journey illustrates the transformative power of change, continuous improvement, and setting a course for others to follow towards a more profitable, efficient, and competitive future.

Author image
Jordan Hollander
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.