REPORT

Google SGE for Hoteliers: Understanding Google's New, AI Search and What It Means for Hotel SEO

Created in Collaboration with

Screen Pilot
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Overview

Get an early look at Google SGE, understand how SEO is changing, and gain insights from a Google Premier Partner on how hotels can prepare. Google is poised to usher in the latest, AI-infused evolution of search with its Search Generative Experience (SGE). The update is widely expected to revolutionize how we search for and find information on the internet, and will have a significant impact on hotel and resort SEO. This report helps hospitality teams understand how search will change in the year ahead, what to expect from SGE (including screenshots and test cases) and suggests strategies to help hotel and resort teams maintain optimal SEO performance.

What You'll learn

  • How SGE will impact travel search
  • Hospitality test cases (with screenshots)
  • Hotel-specific optimal use cases for SGE
  • SGE best practices for hotels and resorts
  • SGE FAQ

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