Benchmarking Alliance

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Benchmarking Alliance

Unranked in Business Intelligence

Increased Hospitality Revenue Through Insightful Benchmarking

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What is Benchmarking Alliance?

Founded in 2010 | Headquarters in Stockholm | 9 employees
Benchmarking Alliance is a SaaS-based benchmarking platform for the hospitality industry. It specializes in delivering precise competitor benchmarks to facilitate comparison of key performance indicators (KPIs), ultimately aiding in revenue enhancement. The platform provides high-quality market insights tailored for hotels, conference venues, investors, market analysts, consultants, and real estate professionals. With daily reporting from over 2,500 hotels across the Nordics and Baltics, it ensures access to the most reliable and up-to-date benchmarking data in these regions, seamlessly integrating into business operations for strategic decision-making.

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FAQs

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Features

Analytics

4/5 features

Forecasting, Budgeting & Planning

4/5 features

Data Management

4/5 features

Collaboration

4/5 features

Available Add-ons & Modules

Conference Trends

Meetings & Events Intelligence
Elevate your conference facility's success with our Conference Trends benchmarking solution. Our solution enables you to compare crucial metrics such as attendee numbers, and RevPAM against industry benchmarks.

PREMIUM ADD-ON

On-the-Books

Budgeting
Discover the power of forward-looking insights with our On-the-Books solution, a benchmarking tool that analyzes your hotel's future bookings for the coming 365 days against market data.

PREMIUM ADD-ON

Event Intelligence

Meetings & Events Intelligence
Transform your business strategy with our Event Intelligence add-on, a powerful complement to Benchmarking Alliance's suite of solutions like Hotel Trends, On-the-Books and Conference Trends. This add-on integrates vital event information — including concerts, sports events, and conferences — into your reports, offering a layered understanding of external factors affecting your business.

PREMIUM ADD-ON

Q4 '26 Business Intelligence Survey Insights

Is Benchmarking Alliance a good fit for your hotel?

Mid-sized
95% (290)
#2 of 19

Lighthouse is a top Business Intelligence pick among mid-sized hotels on HotelTechReport, praised for its rate shopping module that offers real-time competitor pricing insights. This feature enables hoteliers to quickly adjust their pricing strategies, ensuring competitive rates and helping drive revenue growth.

Large
96% (180)
#1 of 15

Lighthouse is a top Business Intelligence pick among large hotels on HotelTechReport, celebrated for its real-time rate shopping capabilities which allow hoteliers to adjust pricing quickly with insights from their competitive set. This feature streamlines decision-making, enabling operators to stay agile in a dynamic market.

Small
94% (46)
#1 of 12

Lighthouse is a top Business Intelligence pick among small hotels on HotelTechReport, particularly for its Revenue Insights feature, which enables operators to analyze performance and optimize pricing strategies through live data connected to their PMS. Hoteliers appreciate being able to make informed decisions to boost bookings and revenue effectively.

Branded Hotels
96% (350)
#2 of 20

Lighthouse is a top Business Intelligence pick among branded hotels on HotelTechReport, providing real-time rate comparisons that help optimize pricing strategies. Operators appreciate how it enables "smart decisions immediately" by consolidating competitor rate data, making it a critical tool for effective revenue management.

Boutique Hotels
96% (240)
#2 of 18

Lighthouse is a top Business Intelligence pick among boutique hotels on HotelTechReport, particularly praised for its rate shopping module that offers real-time competitor pricing comparisons and market insights. This capability enables hoteliers to make informed pricing decisions quickly, which is crucial for staying competitive in today's dynamic market.

Airport/Conference Hotels
96% (203)
#2 of 18

Lighthouse is a top Business Intelligence pick among conference hotels on HotelTechReport, thanks to its real-time rate shopping feature that enables quick comparisons against competitors and market trends, empowering revenue managers to make informed pricing decisions.

Europe
95% (151)
#1 of 14

Lighthouse is a top Business Intelligence pick among mid-sized hotels in Europe on HotelTechReport for its powerful segment drilldown feature, which helps revenue managers quickly analyze revenue performance by segment and optimize pricing strategies effectively.

North America
88% (248)
#2 of 10
M3 M3

M3 is a top Business Intelligence pick among North America on HotelTechReport, highlighted for its capability to deliver "real-time visibility" into hotel financial data, crucial for swift decision-making. This feature streamlines operations and enhances reporting accuracy for mid-sized hotels.

Asia Pacific
95% (168)
#1 of 8

Lighthouse is a top Business Intelligence pick among Asia Pacific on HotelTechReport, recognized for its Rate Insight feature that offers "real-time comparisons of competitor rates," enabling hotels to make swift pricing adjustments based on current market conditions. This functionality empowers revenue teams with timely data to improve pricing strategies on property.

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Benchmarking Alliance Reviews Summary

Not yet recommended
Ease of Use
N/A
Customer Support
N/A
ROI
N/A
Implementation
N/A

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Achievements

Trending Product

This vendor's trending score is rising, Benchmarking Alliance is the #18 most trending product in the Business Intelligence category (out of 73) and the #722 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Benchmarking Alliance’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence

Benchmarking Alliance Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

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Benchmarking Alliance Reviews

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Expert Q&A and Partner Recommendations

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Question:

What does this product or service do well?

Answer:

Benchmarking Alliance’s Business Intelligence delivers high-quality, daily benchmarking data with exceptional depth in the Nordic and Baltic markets. It combines historical and forward-looking (“On-the-Books”) insights across rooms, conference, and F&B revenue, helping hotels make informed, data-driven decisions.

Question:

What differentiates this product or service from the competition?

Answer:

Unlike broader global competitors, Benchmarking Alliance stands out for its regional data density, multi-vertical coverage, and strong data quality controls. From a partner perspective, its well-structured data and integration-friendly approach make it easy to embed benchmarking insights directly into an RMS, creating real value for mutual customers.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Make the most of Business Intelligence by actively using its forward-looking “On-the-Books” data—not just historical benchmarking. Use it to understand your market position and long-term performance trends.

Ellen Hartelius + 0 recommend
Recommended by
Ellen Hartelius
Ellen Hartelius Product Director @ Mews
Ellen Hartelius
Ellen Hartelius Product Director @ Mews
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Support

Unverified

Benchmarking Alliance has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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2026

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