Ratings Snapshot

Certificate of Excellence

Read 92 reviews

#5 Popularity index

HT SCORE

81 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Reviews Summary

Ranked #5 out of 63 in Business Intelligence

Ease of Use

4.3/5

ROI

4.3/5

Implementation

4.1/5

Customer Support

4.5/5

M3 has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

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M3 (Insight) Overview

M3 Insight is a self-service business intelligence application for hotel management companies and owners that centralizes data and is the single source of truth for a hotelier’s portfolio. Insight also enables hoteliers to report on data from some of the industry’s most recognized data providers, including M3 Accounting Core, M3 Budget and Forecast, STR, GSS, OTB, M3 Labor Management, and 3rd ...

About M3 View website

Founded in 1998 | Headquarters in Lawrenceville United States | 554 employees

The best back-office hosted software solution provider for the Hospitality Industry. We provide accounting, business intelligence, and payroll solutions across ...

Product Modules

Customized Technology

INCLUDED

Easy Integration and becomes a single source for your data. Insight brings your data from Accounting Core, Time Management, PMS, GSS, and STR into one place Customized Dashboard Reporting allows you to build your own dashboard to create a variety of fully customizable charts, graphs, and indicators to share across your organization Data Management self-service gives you the ability to create your own account groupings to manage your own data, your way

Business Enhancing

INCLUDED

Robust Formula Builder enables hoteliers to create any KPI they can think of and use it in a visual dashboard Scheduled Reports allows hoteliers to share and schedule reports and dashboards. Users receiving the scheduled reports will receive them via email KPI Pulse Alerts sets up an alert notification for specific Key Performance Indicators. Dictate a threshold Pulse Alert that will notify team members once the KPI crosses the barometer

Other Products by M3

1/7

Integrates with

Channel Managers
Livechat & Chatbots
Guest Messaging Software

Browse integrations (26 verified)

What customers love about M3 (Insight)

85% recommend

Revenue Manager

I love having reports easily accessible at my finger tips. Multiple functionality makes setting up reports an ease. The preset reports are great!

Area Director of Revenue

As a revenue manager I like the fact that it is cloud based and easily accessible by all the departments working in different locations. Brand data feeds is another big plus.

Owner

Great accounting software.

Director of Operations

I've always received prompt service which is important to me. I like that the system is created for the hotel industry making it easy on our accounting team. I think the system is all-around user friendly.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

M3 is the only hospitality accounting resource I would be willing to recommend to our clients. Not only are their services best in class, but their team goes above and beyond for their clients for any given question or request. They truly care about their employees, partners, and their clients at a ...

by Alexis Werner (SIB Fixed Cost Reduction) on December 07, 2022

See more answers (5)

Showing all answers to: "What does this product or service do well?"

Stuart Ethridge EVP - Strategic Partners @ Netchex

December 06, 2022, Stuart heard from clients about the

M3 Insight allows hoteliers, from corporate to property, to better visualize and utilize data from multiple systems, and provides business insight at-a glance. Their partner and tech teams helped develop an API integration between our solutions that delivers ...

Melanie Crow SVP Sales Enablement @ Inova Payroll

November 29, 2022, Melanie heard from clients about the

M3's suite of products and services is a comprehensive solution for any hotelier. They were developed and are supported by folks who are hoteliers and know what is needed to effectively run properties. Manage to profit and increase productivity. This i...

Melanie Smith Clary Partner Marketing Lead @ Netchex

November 17, 2022, Melanie heard from clients about the

M3's solutions are robust enough to manage financial performance across entire portfolios while being user friendly. Powered by 20 years of insight in their field, M3 offers truly custom solutions to fit hotelier's needs.

Michael Grove COO @ Hotstats

September 26, 2022, Michael has tried the

The products are constantly being improved following feedback from customers and is incredibly user friendly, thorough, yet simple. The ability to be able to use an award winning accounting software, combined with payroll and analytics keep everything in one p...

Michael Grove COO @ Hotstats

September 26, 2022, Michael has tried the

The products are constantly being improved following feedback from customers and is incredibly user friendly, thorough, yet simple. The ability to be able to use an award winning accounting software, combined with payroll and analytics keep everything in one p...

Question:

What differentiates this product or service from the competition?

Answer:

The quality of their service is unmatched. Products and services are on trend and current - as well as user-friendly. M3 partners with industry leaders (like SIB) to offer additional benefits to clients and provide a spotlight on services that can improve operations. Having a trusted partner to vet ...

by Alexis Werner (SIB Fixed Cost Reduction) on December 07, 2022

See more answers (5)

Showing all answers to: "What differentiates this product or service from the competition?"

Stuart Ethridge EVP - Strategic Partners @ Netchex

December 06, 2022, Stuart heard from clients about the

M3's suite of services is a comprehensive solution that allows hotel operators to proactively manage their labor cost in REAL TIME. Dashboards, easily configured visuals, scheduled reports, workflow, and pulse alerts to any device are inherent with Insight.

Melanie Crow SVP Sales Enablement @ Inova Payroll

November 29, 2022, Melanie heard from clients about the

It is a full solution that works to provide all the critical data needed by hoteliers and hits the mark. M3 has been developing and enhancing solutions based their own hotel expertise as well as feedback from clients. They are a great partner who believes in...

Melanie Smith Clary Partner Marketing Lead @ Netchex

November 17, 2022, Melanie heard from clients about the

M3's integrations and partnerships with other trusted vendors let's hoteliers make the most of their data to drive smarter business decisions. M3 offers integrations that let you manage employees efficiently from hire to retire.

Michael Grove COO @ Hotstats

September 26, 2022, Michael has tried the

M3 proactively integrate with partners to add value to their core products, meaning it is easy to get what you need in one place. The team are really helpful, knowledgable and accessible, something many providers struggle to deliver on.

Michael Grove COO @ Hotstats

September 26, 2022, Michael has tried the

M3 proactively integrate with partners to add value to their core products, meaning it is easy to get what you need in one place. The team are really helpful, knowledgable and accessible, something many providers struggle to deliver on.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

If you are looking for a top-tier accounting solution that can improve operations and provide unmatched reporting, I would put M3 at the top of your list. Not only will you receive top-tier services and products, but you will have a trusted partner (with YEARS of combined first-hand hospitality expe...

by Alexis Werner (SIB Fixed Cost Reduction) on December 07, 2022

See more answers (5)

Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"

Stuart Ethridge EVP - Strategic Partners @ Netchex

December 06, 2022, Stuart heard from clients about the

M3 is the premiere accounting solution in the hotel space - get on board! And their Labor Analytics tool M3 Insight is changing the way you manage Labor, impacting your bottom line by at least 10% - that is a big number!!

Melanie Crow SVP Sales Enablement @ Inova Payroll

November 29, 2022, Melanie heard from clients about the

M3 is a must see if looking for a strong solution that is right on target for the hospitality industry. They know their stuff and provide service that is unbeatable. And being in the hospitality space, service is king!

Melanie Smith Clary Partner Marketing Lead @ Netchex

November 17, 2022, Melanie heard from clients about the

Ask for a demo of their integrations! M3 works with partners to provide robust human resources tools for recruiting, onboarding, employee engagement, benefits administration, daily pay, performance management, learning management and more.

Michael Grove COO @ Hotstats

September 26, 2022, Michael has tried the

Consider not just what is available now (which is already a lot), but also how adaptable and innovative the supplier of choice is for the future. It is not ideal to keep changing, so finding a provider like M3 takes that challenge away.

Michael Grove COO @ Hotstats

September 26, 2022, Michael has tried the

Consider not just what is available now (which is already a lot), but also how adaptable and innovative the supplier of choice is for the future. It is not ideal to keep changing, so finding a provider like M3 takes that challenge away.

+ 3 recommend

Recommended by

Alexis Werner Strategic Accounts Manager @ SIB Fixed Cost Reduction

Stuart Ethridge EVP - Strategic Partners @ Netchex

Melanie Crow SVP Sales Enablement @ Inova Payroll

Melanie Smith Clary Partner Marketing Lead @ Netchex

Michael Grove COO @ Hotstats

Show More (1)

Are you a consultant or vendor that recommends M3? Leave a recommendation

Features

Analytics

4/5 features

Custom Reports & Templates

Create fully customized drag-n-drop reports and save them as templates for future use or to share with team members.
Net Revenue KPIs
Other Income Forecasting, Reporting & Analysis

Ability to build and view forecasts and budgets for other income streams at a hotel like parking, retail, spa, etc. This allows hotels to accurately forecast total revenue. Ability to understand and analyze other income revenue trends / make better decisions about staffing, purchasing
Food & Beverage Reporting, Analysis & Forecasting

Food & Beverage Forecasting / ability to build and view forecasts and budgets for f&b outlets/allows hotels to accurately forecast total revenue Food & Beverage Reporting & Analysis / ability to understand and analyze f&b revenue trends / make better decisions about staffing, purchasing
Corporate & Travel Agency Account Tracking

Opens BI to more than just revenue management team by allowing tool to track corporate and travel agency accounts.
Analytics dashboard
Sales team productivity tracking
Revenue pacing
Dashboarding & data visualization
Distribution Cost Analytics
Scheduled Reports
Multi-Property & Portfolio Level Tracking

Easy access to portfolio-level performance for cluster-level and above property managers in charge of multiple hotels.
Pricing Decision Impact Tracking

Compare actuals and on-the-books with previous time periods, booking windows, pick-up trends and analyze your revenue KPIs
Profitability Contribution by Customer

Analyze profit contribution by segment, channel, country, company and more dimensions to truly understand which guests bring the highest bottom-line value.
Shared Demand Calendar

Make fast group pricing and availability decisions based on an automatically updated shared demand calendar including competitor pricing, Business-on-the-Books, availability, market compression data, etc.
Flexible Portfolio Grouping

Create unlimited and overlapping subgroups within a hotel portfolio. Analyze data by Region, Country, Brand, Owner, Revenue Manager and more.
Artificial Intelligence

Integrated Artificial Intelligence to enhance analyses and reach better insights/decisions faster.

Forecasting, Budgeting & Planning

4/5 features

Revenue pacing
Forecast Locking & Workflows

Lock plans during the review process and grant user or group level access to each model or forecast.
Driver Based Models

Customizable rules that create dynamically adjusting forecasts that automatically adapt based on business drivers eliminating the need for manual updating.
Food & Beverage Reporting, Analysis & Forecasting

Food & Beverage Forecasting / ability to build and view forecasts and budgets for f&b outlets/allows hotels to accurately forecast total revenue Food & Beverage Reporting & Analysis / ability to understand and analyze f&b revenue trends / make better decisions about staffing, purchasing
Other Income Forecasting, Reporting & Analysis

Ability to build and view forecasts and budgets for other income streams at a hotel like parking, retail, spa, etc. This allows hotels to accurately forecast total revenue. Ability to understand and analyze other income revenue trends / make better decisions about staffing, purchasing
Business & marketing plans
Version Control

Work collaboratively in the same models to maintain a single source of truth and be able to revert to past versions and track changes.
Web Based

Access and update your models via your web browser
Pricing Decision Impact Tracking

Compare actuals and on-the-books with previous time periods, booking windows, pick-up trends and analyze your revenue KPIs
Shared Demand Calendar

Make fast group pricing and availability decisions based on an automatically updated shared demand calendar including competitor pricing, Business-on-the-Books, availability, market compression data, etc.
Flexible Portfolio Grouping

Create unlimited and overlapping subgroups within a hotel portfolio. Analyze data by Region, Country, Brand, Owner, Revenue Manager and more.

Data Management

4/5 features

Multi-property management
Centralized user & role management
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.
Automated data gathering & integration
Customizable Data Hierarchies

Modify and create your own customized data hierarchies to optimize and fine tune off-the-shelf models and forecasts for your property's unique needs including: market segments, booking channels, room types, and loyalty membership hierarchies.
In-App Data Management

Easily update your rate codes, corporate and travel agency profile mapping, currency conversion rates right from within the app settings.
Flexible Portfolio Grouping

Create unlimited and overlapping subgroups within a hotel portfolio. Analyze data by Region, Country, Brand, Owner, Revenue Manager and more.

Collaboration

4/5 features

Collaboration & Commenting

Leave comments and communicate with team members right within the tool to be able to share information and uncover new insights as a team.
Shareable Templates & Plans

Share plans throughout the organization - "one version of the truth".
File Attachments

Attach files to a cell or model to communicate the rationale behind the numbers.
Web Based

Access and update your models via your web browser
Alerts Feed

Keep teams on top of important changes, enabling them to spot and act on opportunities more efficiently and effectively.

Want to go behind the scenes and see how M3 (Insight) works?

Clients & references

Being able to consolidate information very efficiently has saved countless amounts of work hours.

Kurt Gyalog Director of Business Intelligence at the

Insight's ability to integrate with third-party data, such as Smith Travel and brand Guest Satisfaction Scores (GSS), is important because owners want to see more than just the revenue from the day.

Keith Schreiner Senior Vice President of Accounting at the GF Hotels & Resorts

M3's Boutique Accounting Services Assist North Star Lodging Management in Back-Office Procedures
North Star Lodging Management Inc

GF Hotels & Resorts Leverages M3's Back-Office Systems to Achieve Scale, Visibility, & Reliability for It's Portfolio
GF Hotels & Resorts

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Active Markets

MARKETS SERVED

South America
Europe
Central America
Asia Pacific
Middle East
Africa
Antarctica
Oceania
North America

VERIFIED MARKETS

United States of America
Canada
Denmark
Bahamas

Pricing

M3 hasn’t disclosed their pricing plans. It is advised that you ask for a reference to ensure competitive pricing

Discover Apps

Resources

M3 (Insight)

Ratings Snapshot

M3 (Insight) Overview

M3 (Insight) Overview

About M3 View website

Other Products by M3

Integrates with

What customers love about M3 (Insight)

Expert Q&A and Partner Recommendations

Showing all answers to: "What does this product or service do well?"

Showing all answers to: "What differentiates this product or service from the competition?"

Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"

Features

Custom Reports & Templates

Net Revenue KPIs

Other Income Forecasting, Reporting & Analysis

Food & Beverage Reporting, Analysis & Forecasting

Corporate & Travel Agency Account Tracking

Analytics dashboard

Sales team productivity tracking

Revenue pacing

Dashboarding & data visualization

Distribution Cost Analytics

Scheduled Reports

Multi-Property & Portfolio Level Tracking

Pricing Decision Impact Tracking

Profitability Contribution by Customer

Shared Demand Calendar

Flexible Portfolio Grouping

Artificial Intelligence

Revenue pacing

Forecast Locking & Workflows

Driver Based Models

Food & Beverage Reporting, Analysis & Forecasting

Other Income Forecasting, Reporting & Analysis

Business & marketing plans

Version Control

Web Based

Pricing Decision Impact Tracking

Shared Demand Calendar

Flexible Portfolio Grouping

Multi-property management

Centralized user & role management

Open API

Automated data gathering & integration

Customizable Data Hierarchies

In-App Data Management

Flexible Portfolio Grouping

Collaboration & Commenting

Shareable Templates & Plans

File Attachments

Web Based

Alerts Feed

Want to go behind the scenes and see how M3 (Insight) works?

Clients & references

References & testimonials

Featured partners

Case studies

Awards & Certifications

Active Markets

92 Verified M3 Reviews

M3 (Insight) Review: Strong general ledger application and invoice printing

What do you like most?

What do you dislike or think could be improved?

M3 (Insight) Review: Very Satisfied

What do you like most?

What do you dislike or think could be improved?

M3 (Insight) Review: Time saving

What do you like most?

What do you dislike or think could be improved?

M3 (Insight) Review: DoubleTree South Bend Night Audit

What do you like most?

What do you dislike or think could be improved?

M3 (Insight) Review: overall a good hospitality software that needs to upgrade it's construction module for handling of PIPs, addit...

What do you like most?

What do you dislike or think could be improved?

M3 (Insight) Review: M3 has been a true partner in each step of our growth as an organization

What do you like most?