M3 (Insight)
4.3 (152 REVIEWS)
HT Score
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Laura, Leah, Glen + 13 more experts recommend M3
Read RecommendationsM3 (Insight)
Ranked 5 (out of 64) in Business Intelligence
M3 Insight – A Single Source for Accurate Data
87% recommended by 375 hotels
Davidson Hospitality, Hotel Equities, Sage Hospitality & 372 others
More than 50% of M3’s reviews come from United States of America.
Ratings Summary
Ease of Use
4.5/5
Customer Support
4.5/5
ROI
4.4/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, M3 (Insight) is the #3 most trending product in the Business Intelligence category (out of 64) and the #94 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreM3 has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
About M3 (Insight)
Founded in 1998 | Headquarters in Lawrenceville (United States) | 554 employees
M3 Insight is a self-service business intelligence application for hotel management companies and owners that centralizes data and is the single source of truth for a hotelier’s portfolio. Insight also enables hoteliers to report on data from some of the industry’s most recognized data providers, including M3 Accounting Core, M3 Budget and Forecast, STR, GSS, OTB, M3 Labor Management, and 3rd Party Labor Data. Insight removes the struggle of gathering and managing data from multiple systems so hoteliers can quickly gain insights when needed.
Capabilities
Easy Hospitality Specific Integrations
Easy Hospitality Specific Integrations
Insight brings hoteliers data from Accounting Core, Labor Management, PMS, GSS, and STR into one place, in addition to OTB data.
Industry Standard Dashboards
Industry Standard Dashboards
Insight comes with a library of Industry Standard dashboards that are ready to use, or hoteliers can use M3’s dashboard-as-a-service option to build it for them.
Robust Formula Builder
Robust Formula Builder
Insight enables hoteliers to create any KPI they can think of and use it in a visual dashboard to better run their hotels.
M3 Insight App
M3 Insight App
The M3 Insight app brings hoteliers access to their data in an unprecedented fashion. Access to the dashboards enjoyed from a desktop is available from anywhere and on any device. Hoteliers can discover actionable insights in the palm of their hand!
Features
Analytics
4/5 features
Forecasting, Budgeting & Planning
4/5 features
Data Management
4/5 features
Collaboration
4/5 features
Available Add-ons & Modules
Customized Technology
Easy Integration and becomes a single source for your data. Insight brings your data from Accounting Core, Time Management, PMS, GSS, and STR into one place
Customized Dashboard Reporting allows you to build your own dashboard to create a variety of fully customizable charts, graphs, and indicators to share across your organization
Data Management self-service gives you the ability to create your own account groupings to manage your own data, your way
Business Enhancing
Robust Formula Builder enables hoteliers to create any KPI they can think of and use it in a visual dashboard
Scheduled Reports allows hoteliers to share and schedule reports and dashboards. Users receiving the scheduled reports will receive them via email
KPI Pulse Alerts sets up an alert notification for specific Key Performance Indicators. Dictate a threshold Pulse Alert that will notify team members once the KPI crosses the barometer
Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Success Stories
References
"We have been able to hand our hotel General Managers a tool to see their labor costs versus their budget on a daily, weekly, bi-weekly, bi-monthly, and monthly basis"
Glenn Young
Risk & Financial Officer @
"It is no doubt that M3 is more streamlined, more efficient, and is positively driving our bottom line"
James Fair
Co-Founder @
"Insight's ability to integrate with third-party data, such as Smith Travel and brand Guest Satisfaction Scores (GSS), is important because owners want to see more than just the revenue from the day."
Keith Schreiner
Senior Vice President of Accounting @
GF Hotels & Resorts
"Being able to consolidate information very efficiently has saved countless amounts of work hours."
Kurt Gyalog
Director of Business Intelligence @
"Accounting Core is so easy to use; being able to log on and get PnLs and bank reconciliations, setting up users, and having everything in one place is so beneficial."
Mardi Morris
Chief Financial Officer @
"If you are in the hotel business, you use M3!"
Shilpa Vaidya
Controller @
Schahet Hotels, LLC.
Featured Customers
Popularity by Segment
Size
10 | X-Small (1-9 room)
5 | Small (10-24 room)
24 | Medium (25-74 room)
189 | Large (75-199 room)
168 | X-Large (200+ room)
Country
407 | United States of America
15 | Canada
2 | Cayman Islands
1 | Bahamas
1 | United Kingdom
1 | Denmark
Type
262 | Branded Hotels
81 | Bed & Breakfast & Inns
75 | Limited Service & Budget Hotels
48 | Luxury Hotels
44 | Resorts
41 | Boutiques
36 | Airport/Conference Hotels
26 | Extended Stay & Serviced Apartments
17 | Hostels
14 | Motels
8 | City Center Hotels
7 | RV Parks & Campgrounds
5 | Vacation Rentals & Villas
2 | Casinos
Region
422 | North America
3 | Central America
2 | Europe
Category
364 | Finance & Accounting Software
152 | Business Intelligence
138 | Scheduling & Labor Management
More Products by M3
Hotelier Rating
7
M3 is a good accounting system but could be great with better access to human support
Controller from 75-99 room Bed & Breakfast & Inn in Memphis (United States of America)
Verified
1 days ago
I think M3 is very easy to learn and use. It is easy to access from anywhere and is very functional. The reporting function is good and provides me with the information I need to evaluate my hotels performance.
United States of America
United States of America
Controller
Large Hotel
10
M3-Finance & Accounting - Highly recommended:)
General Manager from 75-99 room Bed & Breakfast & Inn in San Diego (United States of America)
Verified
1 days ago
Not difficult to handle all information. Our night auditor likes it a lot. Great customer service at all times. We always receive notification on time.
United States of America
United States of America
General Manager
Large Hotel
9
Hotel GM
General Manager from 100 to 199 room Bed & Breakfast & Inn in Greensboro (United States of America)
Verified
3 days ago
M3 saves me so much time with my daily reporting, as a hotel GM this is such a helpful tool!
United States of America
United States of America
General Manager
Large Hotel
7
M3 Accounting Core
Executive Asst from 500+ room Branded Hotel in St. Louis (United States of America)
Verified
16 days ago
The Help team is Responsive. Easy shortcut to copy invoices. M3help has answers to many questions and includes very helpful videos.
United States of America
United States of America
Executive Asst
X-Large Hotel
8
MANAGING LABOR HOURS WITH REVENUE
General Manager from 100 to 199 room Bed & Breakfast & Inn in Hilton Head Island (United States of America)
Verified
16 days ago
I like that the hours worked stream into the forecasted budget. Accessing the information is easy and more efficient when reviewing. I like that I can see year over years expenses and revenue on the same page. When doing the budget this made it simpler to see what the actual was last year when it came to budgeting for the next year.
United States of America
United States of America
General Manager
Large Hotel
7
Robust but formatting is old fashioned
General manager from 50-74 room in Tilghman Island (United States of America)
Verified
16 days ago
M3 is a pretty robust system and provides a lot of accounting capabilities but the formatting is pretty old fashioned. Would love to see an updated customer facing facade.
United States of America
United States of America
General manager
Medium Hotel
10
M3 takes the stress ot of Finances and Accounting
General Manager from 100 to 199 room Branded Hotel in Dallas (United States of America)
Verified
16 days ago
Makes reading and reports easy. Fool proof invoice entry. Allows you to drill down in your finances making it a one stop shop. Love it
United States of America
United States of America
General Manager
Large Hotel
10
Best Hotel Accounting System
Director of Operations from 50-74 room Bed & Breakfast & Inn in Kennewick (United States of America)
Verified
24 days ago
It is designed for hotel needs. Perfectly calculated and organized. I really like that it is user friendly and all my staff have a relatively easy time navigating through their job tasks.
United States of America
United States of America
Director of Operations
Medium Hotel
10
Detailed and easy to use
HR/Accounting Mnager from 200 to 499 room Branded Hotel in Princeton (United States of America)
Verified
24 days ago
I love M3 because of the easy access to invoices and detail in reports such as the P&L and being able to see the general ledger. I love how you can see everything in detail. I also love that I have a lot of reports just in one place, M3. I can view my forecast, my budget, my P&L all in one place. I love that I can print everything all in th...
United States of America
United States of America
HR/Accounting Mnager
X-Large Hotel
10
Making my life easier
General Manager from 100 to 199 room Branded Hotel in Winston-Salem (United States of America)
Verified
27 days ago
I like all the products. This is my first year utilizing Budgeting and Labor but all are user friendly and directions are easy to follow. I have been completing budgets for 25+years and this budgeting process was much easier and more productive than previous years. I also must say my team members enjoy the ease of punching in and time keeping.
United States of America
United States of America
General Manager
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
M3 Accounting was built for the hotel industry specifically, so its solutions match and evolve with the industry's needs. M3 offers an excellent tool with comprehensive financial management capabilities, user-friendly interfaces, and integration options.
Showing all answers to: "What does this product or service do well?"
M3 Accounting was built for the hotel industry specifically, so its solutions match and evolve with the industry's needs. M3 offers an excellent tool with comprehensive financial management capabilities, user-friendly interfaces, and integration options.
Employee data flows seamlessly from the payroll module within Inova HCM to the M3 time management system, eliminating the need to export and import files when employees are added or removed, or when there are changes in jobs or rates of pay
This product streamlines visibility and houses the accounting process in a way that is so helpful to a number of our Hotelier, Lodging, and housing clients.
Without M3 we would surely be searching for something that fits what out Hospitality clients require
M3 hotel accounting software is highly regarded for its comprehensive financial management capabilities, user-friendly interface, integration options, and commitment to customer support and security.
The combination of M3's offerings round out a great hotel specific solution for labor, key metrics and accounting. All of their software is centered specifically to hoteliers. As a matter of fact they have backgrounds in hotel management and know from a user standpoint what is needed.
We have worked with M3 for 20+ years and have loved every minute. Their dedication to service matches Inova's which makes for a great partnership and solution for hoteliers everywhere. After all service is the difference in serving clients and guests.
Question:
What differentiates this product or service from the competition?
Answer:
M3 allows you to customize your reporting depending on your unique needs, they invest in staff training, and leverage operational benchmarking by HotStats to complement their own products and services.
Showing all answers to: "What differentiates this product or service from the competition?"
M3 allows you to customize your reporting depending on your unique needs, they invest in staff training, and leverage operational benchmarking by HotStats to complement their own products and services.
The services available through their system and partnerships differentiates M3 from what it offers clients and prospects. Also, the people behind M3 have always been incredible - hardworking, kind and want the best for everyone involved. They're knowledgeable about the industry, their product and how to help their clients best!
This product streamlines visibility and houses the accounting process in a way that is so helpful to a number of our hospitality clients. The helpfulness and kindness of the M3 staff is second to none to both ourselves at Paymerang and our varied clients within the Hospitality world.
It's a reliable choice for hotels looking to streamline their accounting processes and gain better control over their finances.
They are not a "me too" company. They listen to their clients and stay on top of what is going on in the industry. By doing so their software solutions are continually enhanced to meet the rapidly changing landscape. Experience builds the team as well as the solutions.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I would advice them to make use of all the support options M3 has to offer to make sure that they are setting up the reports and accounts to meet their unique needs. M3 is very responsive and has multiple ways of communicating with customers, so don't miss your chance to engage with them!
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I would advice them to make use of all the support options M3 has to offer to make sure that they are setting up the reports and accounts to meet their unique needs. M3 is very responsive and has multiple ways of communicating with customers, so don't miss your chance to engage with them!
Have a conversation with M3. Demo the product. Engage with the staff. Check out the additional services and options they offer. I believe all these pieces will best help guide your decision when considering M3.
I would give the advice to switch over to M3 Accounting to have a better handle on the management and visibility of your AP Process allowing you to save time and allow you to get to more important, higher value added tasks!
For Hoteliers considering M3: Customize it to your unique needs, invest in staff training, and leverage operational benchmarking by HotStats to complement M3 products and services. Stay updated for maximum efficiency, improved guest experiences, and long-term success in your hotel business.
Look for the best service provider who is an expert in the hospitality industry and who uses their own product. How much better can you get! Experience, service and a solution that enables you to tackle your most expensive costs and take quick action.
When looking at others, ask them how long they have been servicing hotel clients and do they have hands on experience. I can safely say none of the others can come close when all things are considered.
Recommended by
Laura Resco
Director - Hotel Intelligence Americas
@
HotStats
Leah Streeval
Events Manager
@
Inova
Glen Wetherall
Partner Marketing Manager
@
Paymerang
Jeannette King
Marketing Manager
@
HotStats
Melanie Crow
SVP Sales Enablement
@
Inova Payroll, Inc.
Laura Resco
Director - Hotel Intelligence Americas
@
HotStats
Leah Streeval
Events Manager
@
Inova
Glen Wetherall
Partner Marketing Manager
@
Paymerang
Jeannette King
Marketing Manager
@
HotStats
Melanie Crow
SVP Sales Enablement
@
Inova Payroll, Inc.
Sarah Duguay
Marketing & Communications Specialist
@
WebRezPro Property Management System
Jesse LaJoye
VP, Channel Partnerships
@
Trinteech
Michael Grove
COO
@
Hotstats
Colleen Crist
VP Partnerships
@
Paymerang
Alexis Werner
Strategic Accounts Manager
@
SIB Fixed Cost Reduction
Stuart Ethridge
EVP - Strategic Partners
@
Netchex
Melanie Crow
SVP Sales Enablement
@
Inova Payroll
Michael Prall
Vice President
@
Paymerang
Christian Johnson
Vice President of Channel Partnerships
@
SIB Fixed Cost Reductions
Melanie Smith Clary
Partner Marketing Lead
@
Netchex
Rebecca Ellis
Channel Manager
@
Trintech
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Support
Verified Support
M3 has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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