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M3 (Insight)
4.4 (251 REVIEWS)
HT Score
93 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Sarah, Christian, Michael + 17 more experts recommend M3
Read RecommendationsM3 (Insight)
Ranked 3 (out of 73) in Business Intelligence
M3 Insight – Business Intelligence plus Budgeting & Forecasting designed specifically for hospitality.
89% recommended by 583 hotels
Davidson Hospitality, Hotel Equities, Sage Hospitality & 580 others
Bell - AI powered product analyst
I analyzed all of M3’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like how M3 Accounting Software addresses industry-specific needs with robust features such as multi-property management, real-time financial reporting, and advanced automation. Its Detailed Accounts Payable and P&L modules help streamline financial operations, thereby reducing administrative overheads. The platform's capability to integrate with multiple PMS and data sources supports a 'single source of truth' for financial analysis. Users note the steep learning curve due to complex functionalities, suggesting potential improvements in user training and interface simplification.
Davidson Hospitality, Hotel Equities, Sage Hospitality & 580 others
Read their reviewsWhat Types of Hotels M3 is Popular For
Size
24 | X-Small (1-9 room)
16 | Small (10-24 room)
76 | Mid-Sized (25-74 room)
360 | Large (75-199 room)
195 | X-Large (200+ room)
Country
603 | United States of America
28 | Canada
5 | Bahamas
4 | United Kingdom
3 | Mexico
3 | India
3 | Singapore
2 | Italy
2 | Cayman Islands
1 | United Arab Emirates
1 | New Zealand
1 | Kenya
1 | China
1 | Greece
1 | Malaysia
1 | Denmark
1 | Puerto Rico
Type
483 | Branded Hotels
301 | Bed & Breakfast & Inns
254 | Boutiques
226 | Airport/Conference Hotels
217 | Limited Service & Budget Hotels
168 | Luxury Hotels
153 | Resorts
144 | City Center Hotels
82 | Extended Stay & Serviced Apartments
39 | Hostels
25 | Motels
20 | Casinos
18 | RV Parks & Campgrounds
12 | Vacation Rentals & Villas
Region
634 | North America
8 | Europe
8 | Asia Pacific
8 | Central America
1 | Oceania
1 | Middle East
1 | Africa
Category
533 | Hotel Accounting Software
254 | Scheduling & Workforce Management
251 | Business Intelligence
Didn’t find what you were looking for?
What is M3?
Founded in 1998 | Headquarters in Lawrenceville (United States) | 554 employees
M3 (Insight) is a self-service business intelligence application tailored specifically for hotel management companies and owners. The platform centralizes data, becoming the single source of truth for a hotelier's portfolio. By integrating with recognized industry data providers such as M3 Accounting Core, M3 Budget and Forecast, STR, GSS, OTB, M3 Labor Management, and third-party labor data, it removes the hassle of gathering and managing data from multiple systems. This enables hoteliers to quickly generate detailed financial reports, robust document imaging, and customized insights, significantly improving operational efficiency and decision-making.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of M3 products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
M3 Reviews Analyzed: 233
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
M3 Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by M3
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
M3's Provided Description:
"M3 Insight is the advanced analytics and business intelligence tool to enhance budget planning and accurate forecast predictions. It empowers hoteliers to make informed decisions with real-time insights from data aggregated from M3 Accounting Core, STR, GSS, OTB, M3 Labor Management, and more. M3 Insight simplifies data visualization, allowing quick access to crucial insights."
FAQs
Capabilities
Powerful Business Intelligence
Powerful Business Intelligence
Analyze your data using the many hospitality specific dashboard templates within Insight or create your own custom dashboard for specific analysis. Share your dashboards with others to enable alignment within your organization. Schedule emails and create custom alerts to bring critical data to you automatically. Insight combines Accounting, Budget, Forecast, Labor, PMS, GSS, and STR data into a single place.
Budget and Forecast
Budget and Forecast
Create budgets and forecasts using built-in hospitality drivers. Start annual budgeting or explore scenarios by copying prior entries. Manage data access with customizable user permissions. Snapshots track forecast accuracy by saving instances of your budget. Use comparison columns to make faster decisions, and view data from high-level to day-by-day for detailed financial planning.
Hospitality Specific Drivers
Hospitality Specific Drivers
Insight's highly configurable hospitality drivers enable automatic calculation of many specific metrics, including POR, PAR, Per unit revenue, hourly/salaried labor, and more.
Role Based Access/Security
Role Based Access/Security
Distribute information securely with role-based access. User roles dictate which sections of M3 Insight each individual can access. Easily define groups of user roles to manage access to specific dashboards, streamlining information sharing across your organization. In Budget and Forecast, additional controls allow you to restrict access to specific accounts, ensuring only authorized users can view or edit entries.
Mobile Application
Mobile Application
Take your analytics on the go when away from the desk. View all your dashboards and quick analytics within the Insight Mobile App.
Integrations with M3 Suite of Applications
Integrations with M3 Suite of Applications
Leverage seamless integrations with labor Management and Accounting Core, to deliver a complete solution for managing labor data.
Features
Analytics
4/5 features
Forecasting, Budgeting & Planning
4/5 features
Data Management
4/5 features
Collaboration
4/5 features
Available Add-ons & Modules
M3 Accounting Core
Hotel Accounting Software
Top back-office software for hospitality, offering accounting, BI, and payroll solutions with real-time reports. The module-based financial solution includes automations, forecast and budgeting, intelligent document imaging, and mission-critical reports to help reduce overhead and labor costs. Stay competitive with comprehensive tools designed for your success.
M3 Labor Management
Scheduling & Workforce Management
M3 Labor Management streamlines workforce management with labor time optimization, payroll integration, reporting, and mobile access. It offers secure time and attendance options, biometric verification, geofencing, and simplified forecast driven scheduling, bonus distribution, and contractor management, while providing flexible reporting and real-time labor tracking.
M3 Reviews Summary
Ease of Use
4.5/5
Customer Support
4.5/5
ROI
4.4/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, M3 (Insight) is the #4 most trending product in the Business Intelligence category (out of 73) and the #104 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreM3 has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
M3 Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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M3 Case Studies
The Story of Crescent Hotels & Resorts
GF Hotels & Resorts Leverages M3's Back-Office Systems to Achieve Scale, Visibility, & Reliability for It's Portfolio
Topeka (United States of America)
M3's Boutique Accounting Services Assist North Star Lodging Management in Back-Office Procedures
Bradenton (United States of America)
References
"We have been able to hand our hotel General Managers a tool to see their labor costs versus their budget on a daily, weekly, bi-weekly, bi-monthly, and monthly basis"
Glenn Young
Risk & Financial Officer @
"It is no doubt that M3 is more streamlined, more efficient, and is positively driving our bottom line"
James Fair
Co-Founder @
"Insight's ability to integrate with third-party data, such as Smith Travel and brand Guest Satisfaction Scores (GSS), is important because owners want to see more than just the revenue from the day."
Keith Schreiner
Senior Vice President of Accounting @
GF Isabel
"Being able to consolidate information very efficiently has saved countless amounts of work hours."
Kurt Gyalog
Director of Business Intelligence @
"Accounting Core is so easy to use; being able to log on and get PnLs and bank reconciliations, setting up users, and having everything in one place is so beneficial."
Mardi Morris
Chief Financial Officer @
"If you are in the hotel business, you use M3!"
Shilpa Vaidya
Controller @
Schahet Hotels, LLC.
Featured Customers
More Products by M3
Hotelier Rating
Looking for specific info?
10
A Game-changer for Streamlined Hotel Financial Management
General Manager from 75-99 room Bed & Breakfast & Inn in Roanoke (United States of America)
Verified
4 days ago
I really appreciate how user-friendly M3 Accounting is, making financial management simple and efficient. The accuracy and clarity of the financial reports make it easy to stay on top of our hotel’s finances. M3 Accounting saves us a lot of time by streamlining complex accounting tasks into a straightforward process. I also value the excell...
United States of America
United States of America
General Manager
Large Hotel
10
Easy experience
General manager from 100 to 199 room Bed & Breakfast & Inn in Charlotte (United States of America)
Verified
13 days ago
I love how easy it is to get in contact with support and they are able to fix th issue fairly quickly.
United States of America
United States of America
General manager
Large Hotel
10
Easy and Efficient Hotel Accounting with M3
Accounts Payables Specialist from 100 to 199 room Bed & Breakfast & Inn in Chicago (United States of America)
Verified
16 days ago
What I like most about M3 is how it makes hotel accounting is so much easier. It helps me manage scheduling, cash flow, invoices, receivables, and reports all in one place. By reducing manual work, tracking recurring expenses, and providing clear financial insights, it saves time, prevents errors, and helps run the hotel more efficiently M3...
United States of America
United States of America
Accounts Payables Specialist
Large Hotel
10
Great experience with M3 produces. We use the accounting software and make like much easier.
Staff Accountant from 100 to 199 room Bed & Breakfast & Inn in Covington (United States of America)
Verified
24 days ago
We are now using automated invoice processing and upload the invoice to a file is very useful and makes the process al lot faster.
United States of America
United States of America
Staff Accountant
Large Hotel
9
I have been very happy with M3. They are extremley responsive.
General Manager from 100 to 199 room Hostel in Bradenton (United States of America)
Verified
26 days ago
Responsive and helpful.Like that when an email is sent- its a very short time to get back to us. which is great,.
United States of America
United States of America
General Manager
Large Hotel
10
Great Hospitality Software
CEO from 5 to 9 room Vacation Rentals & Villa in Rabun Gap (United States of America)
Verified
1 months ago
You have a great deal of freedom to customize financial reports, as well as make changes/additions to the chart of accounts.
United States of America
United States of America
CEO
X-Small Hotel
10
I use daily from M3 Software
Account Payable from 500+ room Branded Hotel in Seattle (United States of America)
Verified
1 months ago
I use M3 Software as account payable; I process daily vendor invoices and post all invoices in M3 and pay vendors via check every week. the feature is sample and easy to use.
United States of America
United States of America
Account Payable
X-Large Hotel
10
M3
Assistant General Manager from 100 to 199 room Bed & Breakfast & Inn in Fort Wayne (United States of America)
Verified
1 months ago
In M3 it is a good program to use at our property it's easy to use not hard to navigate thru. If we have to reach out to M3 help desk they are always nice and knowledgeable and follow up even after helping.
United States of America
United States of America
Assistant General Manager
Large Hotel
9
Navigation and investigation Vendor support.
Accounting from in
Verified
1 months ago
8
Software is very easy to use.
Director of Finance from 50-74 room Bed & Breakfast & Inn in Farmville (United States of America)
Verified
1 months ago
I love the fact that all of my financials have the same look. Makes reviewing and analysis much easier. Customer Support is awesome!!!
United States of America
United States of America
Director of Finance
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
The products are constantly being improved following feedback from customers and is incredibly user friendly, thorough, yet simple. The ability to be able to use an award winning accounting software, combined with payroll and analytics keep everything in one place
Showing all answers to: "What does this product or service do well?"
The products are constantly being improved following feedback from customers and is incredibly user friendly, thorough, yet simple. The ability to be able to use an award winning accounting software, combined with payroll and analytics keep everything in one place
M3's solutions are robust enough to manage financial performance across entire portfolios while being user friendly. Powered by 20 years of insight in their field, M3 offers truly custom solutions to fit hotelier's needs.
M3's suite of products and services is a comprehensive solution for any hotelier. They were developed and are supported by folks who are hoteliers and know what is needed to effectively run properties.
Manage to profit and increase productivity. This is the best way I can describe M3's solutions and services.
M3 Insight allows hoteliers, from corporate to property, to better visualize and utilize data from multiple systems, and provides business insight at-a glance. Their partner and tech teams helped develop an API integration between our solutions that delivers an automated, all-in-one solution for the best customer experience in the market.
M3 is the only hospitality accounting resource I would be willing to recommend to our clients. Not only are their services best in class, but their team goes above and beyond for their clients for any given question or request. They truly care about their employees, partners, and their clients at a level I have not seen at other organizations.
Question:
What differentiates this product or service from the competition?
Answer:
M3 proactively integrate with partners to add value to their core products, meaning it is easy to get what you need in one place. The team are really helpful, knowledgable and accessible, something many providers struggle to deliver on.
Showing all answers to: "What differentiates this product or service from the competition?"
M3 proactively integrate with partners to add value to their core products, meaning it is easy to get what you need in one place. The team are really helpful, knowledgable and accessible, something many providers struggle to deliver on.
M3's integrations and partnerships with other trusted vendors let's hoteliers make the most of their data to drive smarter business decisions. M3 offers integrations that let you manage employees efficiently from hire to retire.
It is a full solution that works to provide all the critical data needed by hoteliers and hits the mark. M3 has been developing and enhancing solutions based their own hotel expertise as well as feedback from clients.
They are a great partner who believes in best of the best and works with partners like Inova to provide the HR and Payroll to round out "best total solution" for hoteliers.
M3's suite of services is a comprehensive solution that allows hotel operators to proactively manage their labor cost in REAL TIME. Dashboards, easily configured visuals, scheduled reports, workflow, and pulse alerts to any device are inherent with Insight.
The quality of their service is unmatched. Products and services are on trend and current - as well as user-friendly. M3 partners with industry leaders (like SIB) to offer additional benefits to clients and provide a spotlight on services that can improve operations. Having a trusted partner to vet the legitimacy and impact of a new service prior to engaging is greatly appreciated among our mutual clients.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Consider not just what is available now (which is already a lot), but also how adaptable and innovative the supplier of choice is for the future. It is not ideal to keep changing, so finding a provider like M3 takes that challenge away.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Consider not just what is available now (which is already a lot), but also how adaptable and innovative the supplier of choice is for the future. It is not ideal to keep changing, so finding a provider like M3 takes that challenge away.
Ask for a demo of their integrations! M3 works with partners to provide robust human resources tools for recruiting, onboarding, employee engagement, benefits administration, daily pay, performance management, learning management and more.
M3 is a must see if looking for a strong solution that is right on target for the hospitality industry. They know their stuff and provide service that is unbeatable. And being in the hospitality space, service is king!
M3 is the premiere accounting solution in the hotel space - get on board! And their Labor Analytics tool M3 Insight is changing the way you manage Labor, impacting your bottom line by at least 10% - that is a big number!!
If you are looking for a top-tier accounting solution that can improve operations and provide unmatched reporting, I would put M3 at the top of your list. Not only will you receive top-tier services and products, but you will have a trusted partner (with YEARS of combined first-hand hospitality experience on their workforce) that you can lean on for recommendations throughout your engagement.
Recommended by
Michael Grove
COO
@
Hotstats
Melanie Smith Clary
Partner Marketing Lead
@
Netchex
Melanie Crow
SVP Sales Enablement
@
Inova Payroll
Stuart Ethridge
EVP - Strategic Partners
@
Netchex
Alexis Werner
Strategic Accounts Manager
@
SIB Fixed Cost Reduction
Michael Grove
COO
@
Hotstats
Melanie Smith Clary
Partner Marketing Lead
@
Netchex
Melanie Crow
SVP Sales Enablement
@
Inova Payroll
Stuart Ethridge
EVP - Strategic Partners
@
Netchex
Alexis Werner
Strategic Accounts Manager
@
SIB Fixed Cost Reduction
Melanie Crow
SVP Sales Enablement
@
Inova Payroll, Inc.
Laura Resco
Director - Hotel Intelligence Americas
@
HotStats
Are you a consultant or vendor that recommends M3?
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News
M3
3 months ago
M3 Appoints New CTO and VP of HR, Launches Next Evolution of CoreSelect
M3
5 months ago
M3 Honored As Bronze Stevie® Award Winner In 2025 American Business Awards®
M3
6 months ago
Celebrating a Decade of Success: M3 and Inova Payroll’s Partnership Fuels Hospitality Industry Growth
M3
6 months ago
M3 and SIB Strengthen Strategic Partnership to Deliver Greater Cost Savings, Efficiency, and Financial Clarity for Hoteliers
M3
7 months ago
M3 Partners with Edenred to Revolutionize Financial Operations in the Hospitality Industry
M3
7 months ago
M3 and Reeco Announce Strategic Alliance to Simplify Hospitality Procurement & Financial Management
M3
7 months ago
JoAnn Kintzel Joins M3 as CEO Following Blackstone Acquisition
M3
9 months ago
M3 Named Best Finance & Accounting Software and Best Labor Management Software in the 2025 HotelTechAwards
M3
10 months ago
M3 Honored with Silver Globee® Winner at the 17th Annual 2024 Globee® Awards for Achievement (Women in Business)
M3
1 year ago
Blackstone Acquires Majority Stake in Leading Hotel Accounting Software and Services Provider M3
M3
1 year ago
The Story of Crescent Hotels & Resorts
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1 year ago
M3 and Paymerang Expand Partnership to Accelerate Payment Automation for Hotel Finance Teams
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1 year ago
M3 and AvidXchange Expand Partnership
M3
1 year ago
M3 Honored as Gold Stevie Award Winner In 2024 American Business Awards
M3
1 year ago
Energage Named M3 A Winner of the 2024 Top Workplaces USA
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1 year ago
M3 Announces Two New Executive Team Members
M3
1 year ago
M3 Named 2023 Most Innovative Cloud-Based Financial Platform 2023 - North America by Innovation in Business
M3
1 year ago
M3 Named Best Finance & Accounting Software for the 4th Consecutive Year in the 2024 HotelTechAwards
M3
1 year ago
M3 Unleashes Cutting-Edge, Next-Generation Accounting Platform
M3
2 years ago
M3 and Trintech Release New Enhancements to Streamline Financial Processes
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2 years ago
M3 Announces Promotion of Two Senior Executives
M3
2 years ago
A Blueprint for Success: Unraveling the Complexities of Budgeting and Forecasting
M3
2 years ago
M3 Achieves Remarkable Q1 Sales Results as the Leading Provider of Back-Office Solutions for the Hospitality Industry
M3
2 years ago
M3 Honored as Gold Stevie® Award Winner in 2023 American Business Awards®
M3
2 years ago
M3 Announces Upcoming 2023 Conference Season Attendance
M3
2 years ago
M3 Named 2022 Best Cloud-Based Financial Platform by Innovation in Business
M3
2 years ago
M3 Named Best Finance & Accounting Software for 3rd Consecutive Year in the 2023 HotelTechAwards
M3
2 years ago
M3 Propelling Into 2023 As It Surpasses 7,500th Hotel Milestone
M3
2 years ago
GF Hotels & Resorts Leverages M3's Back-Office Systems to Achieve Scale, Visibility, & Reliability for It's Portfolio
M3
2 years ago
M3's Boutique Accounting Services Assist North Star Lodging Management in Back-Office Procedures
M3
3 years ago
M3’s Director of Development, Named a Timmy Award Best Tech Manager Finalist
M3
3 years ago
M3 Releases Geofencing and Beacon Features Within Labor Management Mobile App
M3
3 years ago
M3 Eases Back-Office Processes For Summit Hospitality
M3
3 years ago
M3 Releases New Features Within Budget and Forecast Tool
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3 years ago
M3 Aids GF Hotels & Resorts in Exponential Growth
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3 years ago
M3 Adds 7,000th Hotel as Record Growth Continues
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3 years ago
M3 Wins Globee® in the 14th Annual 2022 Golden Bridge Business and Innovation Award
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3 years ago
M3 Releases New Features Within Labor Management Mobile App
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3 years ago
M3 Recognized as Top Employer in Greater Atlanta Area
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3 years ago
M3 Recognized as Company of the Year - Hospitality & Leisure in 2022 American Business Awards®
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M3 Benefits Luminous Hotel Management Through the Power of It's Top Rated Hotel Accounting Solution
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M3 Announces Keynote Speaker for 2022 Partners’ Meeting
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M3’s New Mobile App Takes the Work out of Labor Management
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M3 Named Best Reporting & Accounting Software in 2022 HotelTechAwards
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4 years ago
M3 Launches M3 Expense Management, Powered by SIB, Offering Cost Reductions and Spend Analyses to Customers
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M3 to Showcase Latest Offerings and Developments at 2021 HITEC Dallas
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M3 Receives National Recognition as Top 2021 Employer
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M3 Looks Ahead to 2021 AAHOA Convention
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M3 Named Gold Globee® Winner in the 13th Annual 2021 Golden Bridge Business and Innovation Awards
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4 years ago
M3 Welcomes Over 25 New Accounting Core Customers
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M3 Integrations
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Support
Verified Support
M3 has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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