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M3 (Insight)
4.4 (312 REVIEWS)
HT Score
94 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Sarah, Blake, Chandler + 21 more experts recommend M3
Read Recommendations
M3 (Insight)
Ranked 2 (out of 73) in Business Intelligence
M3 Insight – Business Intelligence plus Budgeting & Forecasting designed specifically for hospitality.
89% recommended by 682 hotels
Davidson Hospitality, Hotel Equities, Sage Hospitality & 679 others
Bell - AI powered product analyst
I analyzed all of M3’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
M3 is praised for pulling hotel financial data in real time from other systems into Accounting Core and Insight, cutting manual invoice coding, speeding month-end work, and giving management cleaner dashboards for cost control and profitability. Reviewers value easy access to reports, secure login, and budgeting/forecasting tools, but note weaknesses in navigation, report customization, and the need to manually update linked reports.
Davidson Hospitality, Hotel Equities, Sage Hospitality & 679 others
Read their reviewsWhat Types of Hotels M3 is Popular For
Size
22 | X-Small (1-9 room)
43 | Small (10-49 room)
186 | Mid-Sized (50-99 room)
464 | Large (100-499 room)
63 | X-Large (500+ room)
Country
712 | United States
30 | Canada
6 | Bahamas
4 | United Kingdom
3 | Singapore
3 | India
2 | Italy
2 | Cayman Islands
1 | United Arab Emirates
1 | New Zealand
1 | Kenya
1 | China
1 | Greece
1 | Malaysia
1 | Denmark
1 | Mexico
1 | Puerto Rico
Type
574 | Branded Hotels
355 | Bed & Breakfast & Inns
299 | Boutique Hotels
274 | Airport/Conference Hotels
231 | Limited Service & Budget Hotels
192 | Luxury Hotels
170 | Resorts
161 | City Center Hotels
92 | Extended Stay & Serviced Apartments
43 | Hostels
29 | Motels
24 | Casinos
20 | RV Parks & Campgrounds
13 | Vacation Rentals & Villas
Region
743 | North America
9 | Central America
8 | Europe
8 | Asia Pacific
1 | Oceania
1 | Middle East
1 | Africa
Category
624 | Hotel Accounting Software
312 | Business Intelligence
311 | Scheduling & Workforce Management
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What is M3?
Founded in 1998 | Headquarters in Lawrenceville (United States) | 554 employees
M3 (Insight) is a self-service business intelligence application tailored specifically for hotel management companies and owners. The platform centralizes data, becoming the single source of truth for a hotelier's portfolio. By integrating with recognized industry data providers such as M3 Accounting Core, M3 Budget and Forecast, STR, GSS, OTB, M3 Labor Management, and third-party labor data, it removes the hassle of gathering and managing data from multiple systems. This enables hoteliers to quickly generate detailed financial reports, robust document imaging, and customized insights, significantly improving operational efficiency and decision-making.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of M3 products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
M3 Reviews Analyzed: 5
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
M3 Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by M3
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
M3's Provided Description:
"M3 Insight is the advanced analytics and business intelligence tool to enhance budget planning and accurate forecast predictions. It empowers hoteliers to make informed decisions with real-time insights from data aggregated from M3 Accounting Core, STR, GSS, OTB, M3 Labor Management, and more. M3 Insight simplifies data visualization, allowing quick access to crucial insights."
FAQs
Capabilities
Powerful Business Intelligence
Powerful Business Intelligence
Analyze your data using the many hospitality specific dashboard templates within Insight or create your own custom dashboard for specific analysis. Share your dashboards with others to enable alignment within your organization. Schedule emails and create custom alerts to bring critical data to you automatically. Insight combines Accounting, Budget, Forecast, Labor, PMS, GSS, and STR data into a single place.
Budget and Forecast
Budget and Forecast
Create budgets and forecasts using built-in hospitality drivers. Start annual budgeting or explore scenarios by copying prior entries. Manage data access with customizable user permissions. Snapshots track forecast accuracy by saving instances of your budget. Use comparison columns to make faster decisions, and view data from high-level to day-by-day for detailed financial planning.
Hospitality Specific Drivers
Hospitality Specific Drivers
Insight's highly configurable hospitality drivers enable automatic calculation of many specific metrics, including POR, PAR, Per unit revenue, hourly/salaried labor, and more.
Role Based Access/Security
Role Based Access/Security
Distribute information securely with role-based access. User roles dictate which sections of M3 Insight each individual can access. Easily define groups of user roles to manage access to specific dashboards, streamlining information sharing across your organization. In Budget and Forecast, additional controls allow you to restrict access to specific accounts, ensuring only authorized users can view or edit entries.
Mobile Application
Mobile Application
Take your analytics on the go when away from the desk. View all your dashboards and quick analytics within the Insight Mobile App.
Integrations with M3 Suite of Applications
Integrations with M3 Suite of Applications
Leverage seamless integrations with labor Management and Accounting Core, to deliver a complete solution for managing labor data.
Features
Analytics
4/5 features
Forecasting, Budgeting & Planning
4/5 features
Data Management
4/5 features
Collaboration
4/5 features
Available Add-ons & Modules
M3 Accounting Core
Hotel Accounting Software
Top back-office software for hospitality, offering accounting, BI, and payroll solutions with real-time reports. The module-based financial solution includes automations, forecast and budgeting, intelligent document imaging, and mission-critical reports to help reduce overhead and labor costs. Stay competitive with comprehensive tools designed for your success.
M3 Labor Management
Scheduling & Workforce Management
M3 Labor Management streamlines workforce management with labor time optimization, payroll integration, reporting, and mobile access. It offers secure time and attendance options, biometric verification, geofencing, and simplified forecast driven scheduling, bonus distribution, and contractor management, while providing flexible reporting and real-time labor tracking.
M3 Reviews Summary
Ease of Use
4.5/5
Customer Support
4.5/5
ROI
4.4/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, M3 (Insight) is the #4 most trending product in the Business Intelligence category (out of 73) and the #147 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreM3 has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
M3 Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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M3 Case Studies
When it comes to financial data, speed and accuracy are crucial. Learn how Raines Company made M3’s Professional Services the backbone of its bookkeeping process to cut financial statement turnaround times as it grew.
100+ HOTELS IN 30 DAYS: J&P LEFT QUICKBOOKS BEHIND WITH M3 + INOVA
HOW M3 + CORPAY GAVE YEDLA 32 HOURS BACK EVERY MONTH
The Story of Crescent Hotels & Resorts
GF Hotels & Resorts Leverages M3's Back-Office Systems to Achieve Scale, Visibility, & Reliability for It's Portfolio
Topeka (United States)
M3's Boutique Accounting Services Assist North Star Lodging Management in Back-Office Procedures
Bradenton (United States)
References
"We have been able to hand our hotel General Managers a tool to see their labor costs versus their budget on a daily, weekly, bi-weekly, bi-monthly, and monthly basis"
Glenn Young
Risk & Financial Officer @
"It is no doubt that M3 is more streamlined, more efficient, and is positively driving our bottom line"
James Fair
Co-Founder @
"Insight's ability to integrate with third-party data, such as Smith Travel and brand Guest Satisfaction Scores (GSS), is important because owners want to see more than just the revenue from the day."
Keith Schreiner
Senior Vice President of Accounting @
GF Isabel
"Being able to consolidate information very efficiently has saved countless amounts of work hours."
Kurt Gyalog
Director of Business Intelligence @
"Accounting Core is so easy to use; being able to log on and get PnLs and bank reconciliations, setting up users, and having everything in one place is so beneficial."
Mardi Morris
Chief Financial Officer @
"If you are in the hotel business, you use M3!"
Shilpa Vaidya
Controller @
Schahet Hotels, LLC.
Featured Customers
More Products by M3
Hotelier Rating
Looking for specific info?
10
Custom budgets and easy invoice entry — just needs a more modern feel
General Manager from 75-99 room Branded Hotel in Mishawaka (United States)
Verified
1 days ago
I love being able to customize and run budgets to see where the hotels performance is currently at. Also feel like invoices are easy for the most part to be entered and accounted for.
United States
United States
General Manager
Mid-Sized Hotel
9
Helpful for budgets, accounting, and invoices
AGM from 200 to 499 room Branded Hotel in Fresno (United States)
Verified
1 days ago
It's really helpful with budgets, accounting purposes, and invoices.
I'm sorry but there is not any more I can add.
United States
United States
AGM
Large Hotel
10
Easy to use for hotel needs — scanning images can be difficult
GM from 75-99 room Bed & Breakfast & Inn in Adel (United States)
Verified
1 days ago
The ease in which this program makes it where I am able to use the system for my hotel needs.
United States
United States
GM
Mid-Sized Hotel
9
Easy budgeting and invoice processing that just works
AGM from 200 to 499 room Branded Hotel in Kokomo (United States)
Verified
1 days ago
I love how easy it is to build and track the yearly budget. Data entry is easy, the function of the budget input wizard is straightforward. It is also incredibly easy to enter and process invoices from vendors.
United States
United States
AGM
Large Hotel
9
Easy invoice lookup — support can be hard to reach
GM from 200 to 499 room Branded Hotel in Hattiesburg (United States)
Verified
1 days ago
The application is easy to use. Also, it's very easy to go back and find past invoices very quickly and efficiently.
United States
United States
GM
Large Hotel
9
Easy invoice entry and scanning — when the scanner cooperates
AGM from 200 to 499 room Branded Hotel in Fredericksburg (United States)
Verified
1 days ago
M3 is very user friendly and has great ease of access to accounting/invoices. It's very easy to just enter the data, scan in the invoice and upload for payment!
United States
United States
AGM
Large Hotel
1
Helpful punch alerts — but clearly an afterthought
Corporate Director, HR from 200 to 499 room Branded Hotel in Denver (United States)
Verified
2 days ago
The main dashboard on Labor Management alerts you to any punch exceptions that will delay approval and processing of payroll. This is a helpful tool for managers, instead of having to look through each timecard. The dashboard also lists who is clocked in currently. This has helped identify issues within the hotel that may have gone unnotice...
United States
United States
Corporate Director, HR
Large Hotel
10
Accurate invoice entry, but support could be faster
Accounts Payable from 25-49 room Luxury Hotel in New York City (United States)
Verified
5 days ago
Entering Invoices for payment to venders, making sure all are entered correctly. entering invoice images, checking with vendors when payments are not received on time.
United States
United States
Accounts Payable
Small Hotel
10
Easy to use reporting — but it logs out too fast
General Manager from 75-99 room Bed & Breakfast & Inn in Clearwater (United States)
Verified
6 days ago
Simplicity of Acknowledge model. Also, TimeMGMT is a great tool and easy to use as well. Pulling and running reports is a breeze too.
United States
United States
General Manager
Mid-Sized Hotel
9
Efficient reporting support, though it could be faster
Assistant General Manager from 200 to 499 room Bed & Breakfast & Inn in Mount Pleasant (United States)
Verified
6 days ago
Provides necessary documents to complete daily, weekly and annual reports. It appears to be very efficient in performing the tasks that are needed.
United States
United States
Assistant General Manager
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
M3 Accounting was built for the hotel industry specifically, so its solutions match and evolve with the industry's needs. M3 offers an excellent tool with comprehensive financial management capabilities, user-friendly interfaces, and integration options.
Showing all answers to: "What does this product or service do well?"
M3 Accounting was built for the hotel industry specifically, so its solutions match and evolve with the industry's needs. M3 offers an excellent tool with comprehensive financial management capabilities, user-friendly interfaces, and integration options.
The combination of M3's offerings round out a great hotel specific solution for labor, key metrics and accounting. All of their software is centered specifically to hoteliers. As a matter of fact they have backgrounds in hotel management and know from a user standpoint what is needed.
We have worked with M3 for 20+ years and have loved every minute. Their dedication to service matches Inova's which makes for a great partnership and solution for hoteliers everywhere. After all service is the difference in serving clients and guests.
M3 is the only hospitality accounting resource I would be willing to recommend to our clients. Not only are their services best in class, but their team goes above and beyond for their clients for any given question or request. They truly care about their employees, partners, and their clients at a level I have not seen at other organizations.
M3 Insight allows hoteliers, from corporate to property, to better visualize and utilize data from multiple systems, and provides business insight at-a glance. Their partner and tech teams helped develop an API integration between our solutions that delivers an automated, all-in-one solution for the best customer experience in the market.
M3's suite of products and services is a comprehensive solution for any hotelier. They were developed and are supported by folks who are hoteliers and know what is needed to effectively run properties.
Manage to profit and increase productivity. This is the best way I can describe M3's solutions and services.
Question:
What differentiates this product or service from the competition?
Answer:
M3 allows you to customize your reporting depending on your unique needs, they invest in staff training, and leverage operational benchmarking by HotStats to complement their own products and services.
Showing all answers to: "What differentiates this product or service from the competition?"
M3 allows you to customize your reporting depending on your unique needs, they invest in staff training, and leverage operational benchmarking by HotStats to complement their own products and services.
They are not a "me too" company. They listen to their clients and stay on top of what is going on in the industry. By doing so their software solutions are continually enhanced to meet the rapidly changing landscape. Experience builds the team as well as the solutions.
The quality of their service is unmatched. Products and services are on trend and current - as well as user-friendly. M3 partners with industry leaders (like SIB) to offer additional benefits to clients and provide a spotlight on services that can improve operations. Having a trusted partner to vet the legitimacy and impact of a new service prior to engaging is greatly appreciated among our mutual clients.
M3's suite of services is a comprehensive solution that allows hotel operators to proactively manage their labor cost in REAL TIME. Dashboards, easily configured visuals, scheduled reports, workflow, and pulse alerts to any device are inherent with Insight.
It is a full solution that works to provide all the critical data needed by hoteliers and hits the mark. M3 has been developing and enhancing solutions based their own hotel expertise as well as feedback from clients.
They are a great partner who believes in best of the best and works with partners like Inova to provide the HR and Payroll to round out "best total solution" for hoteliers.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I would advice them to make use of all the support options M3 has to offer to make sure that they are setting up the reports and accounts to meet their unique needs. M3 is very responsive and has multiple ways of communicating with customers, so don't miss your chance to engage with them!
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I would advice them to make use of all the support options M3 has to offer to make sure that they are setting up the reports and accounts to meet their unique needs. M3 is very responsive and has multiple ways of communicating with customers, so don't miss your chance to engage with them!
Look for the best service provider who is an expert in the hospitality industry and who uses their own product. How much better can you get! Experience, service and a solution that enables you to tackle your most expensive costs and take quick action.
When looking at others, ask them how long they have been servicing hotel clients and do they have hands on experience. I can safely say none of the others can come close when all things are considered.
If you are looking for a top-tier accounting solution that can improve operations and provide unmatched reporting, I would put M3 at the top of your list. Not only will you receive top-tier services and products, but you will have a trusted partner (with YEARS of combined first-hand hospitality experience on their workforce) that you can lean on for recommendations throughout your engagement.
M3 is the premiere accounting solution in the hotel space - get on board! And their Labor Analytics tool M3 Insight is changing the way you manage Labor, impacting your bottom line by at least 10% - that is a big number!!
M3 is a must see if looking for a strong solution that is right on target for the hospitality industry. They know their stuff and provide service that is unbeatable. And being in the hospitality space, service is king!
+ 4
recommend
Recommended by
Laura Resco
Director - Hotel Intelligence Americas
@
HotStats
Melanie Crow
SVP Sales Enablement
@
Inova Payroll, Inc.
Alexis Werner
Strategic Accounts Manager
@
SIB Fixed Cost Reduction
Stuart Ethridge
EVP - Strategic Partners
@
Netchex
Melanie Crow
SVP Sales Enablement
@
Inova Payroll
Laura Resco
Director - Hotel Intelligence Americas
@
HotStats
Melanie Crow
SVP Sales Enablement
@
Inova Payroll, Inc.
Alexis Werner
Strategic Accounts Manager
@
SIB Fixed Cost Reduction
Stuart Ethridge
EVP - Strategic Partners
@
Netchex
Melanie Crow
SVP Sales Enablement
@
Inova Payroll
Melanie Smith Clary
Partner Marketing Lead
@
Netchex
Michael Grove
COO
@
Hotstats
Are you a consultant or vendor that recommends M3?
Leave a recommendation
News
M3
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INNRLY Joins M3’s Partner Ecosystem
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M3 Partners with Edenred to Revolutionize Financial Operations in the Hospitality Industry
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M3 Named Best Finance & Accounting Software and Best Labor Management Software in the 2025 HotelTechAwards
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M3 Honored with Silver Globee® Winner at the 17th Annual 2024 Globee® Awards for Achievement (Women in Business)
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Blackstone Acquires Majority Stake in Leading Hotel Accounting Software and Services Provider M3
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M3 Announces Two New Executive Team Members
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This integration hasn’t been verified by Agilysys Hospitality Solutions yet.
Agilysys Hospitality Solutions
79% recommended by 42 hotels |
Property Management Systems
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Anand Systems Inc. (ASI)
98% recommended by 37 hotels |
Property Management Systems
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Support
Verified Support
M3 has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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