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M3 (Insight)
4.4 (236 REVIEWS)
HT Score
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Raghavendran, Anna, Justin + 17 more experts recommend M3
Read RecommendationsM3 (Insight)
Ranked 4 (out of 69) in Business Intelligence
M3 Insight – Business Intelligence plus Budgeting & Forecasting designed specifically for hospitality.
89% recommended by 568 hotels
Davidson Hospitality, Hotel Equities, Sage Hospitality & 565 others
Bell - AI powered product analyst
I analyzed all of M3’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like how M3 Accounting Software addresses industry-specific needs with robust features such as multi-property management, real-time financial reporting, and advanced automation. Its Detailed Accounts Payable and P&L modules help streamline financial operations, thereby reducing administrative overheads. The platform's capability to integrate with multiple PMS and data sources supports a 'single source of truth' for financial analysis. Users note the steep learning curve due to complex functionalities, suggesting potential improvements in user training and interface simplification.
Davidson Hospitality, Hotel Equities, Sage Hospitality & 565 others
Read their reviewsWhat Types of Hotels M3 is Popular For
Size
23 | X-Small (1-9 room)
16 | Small (10-24 room)
75 | Mid-Sized (25-74 room)
344 | Large (75-199 room)
192 | X-Large (200+ room)
Country
582 | United States of America
28 | Canada
6 | Bahamas
4 | United Kingdom
3 | Mexico
3 | India
3 | Singapore
2 | Italy
2 | Cayman Islands
1 | United Arab Emirates
1 | New Zealand
1 | Kenya
1 | China
1 | Greece
1 | Malaysia
1 | Denmark
1 | Puerto Rico
Type
464 | Branded Hotels
282 | Bed & Breakfast & Inns
226 | Boutiques
208 | Airport/Conference Hotels
207 | Limited Service & Budget Hotels
160 | Luxury Hotels
142 | Resorts
131 | City Center Hotels
73 | Extended Stay & Serviced Apartments
30 | Hostels
23 | Motels
17 | Casinos
15 | RV Parks & Campgrounds
8 | Vacation Rentals & Villas
Region
613 | North America
9 | Central America
8 | Europe
8 | Asia Pacific
1 | Oceania
1 | Middle East
1 | Africa
Category
523 | Hotel Accounting Software
240 | Scheduling & Workforce Management
236 | Business Intelligence
Didn’t find what you were looking for?
What is M3?
Founded in 1998 | Headquarters in Lawrenceville (United States) | 554 employees
M3 (Insight) is a self-service business intelligence application tailored specifically for hotel management companies and owners. The platform centralizes data, becoming the single source of truth for a hotelier's portfolio. By integrating with recognized industry data providers such as M3 Accounting Core, M3 Budget and Forecast, STR, GSS, OTB, M3 Labor Management, and third-party labor data, it removes the hassle of gathering and managing data from multiple systems. This enables hoteliers to quickly generate detailed financial reports, robust document imaging, and customized insights, significantly improving operational efficiency and decision-making.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of M3 products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
M3 Reviews Analyzed: 233
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
M3 Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by M3
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
M3's Provided Description:
"M3 Insight is the advanced analytics and business intelligence tool to enhance budget planning and accurate forecast predictions. It empowers hoteliers to make informed decisions with real-time insights from data aggregated from M3 Accounting Core, STR, GSS, OTB, M3 Labor Management, and more. M3 Insight simplifies data visualization, allowing quick access to crucial insights."
FAQs
Capabilities
Powerful Business Intelligence
Powerful Business Intelligence
Analyze your data using the many hospitality specific dashboard templates within Insight or create your own custom dashboard for specific analysis. Share your dashboards with others to enable alignment within your organization. Schedule emails and create custom alerts to bring critical data to you automatically. Insight combines Accounting, Budget, Forecast, Labor, PMS, GSS, and STR data into a single place.
Budget and Forecast
Budget and Forecast
Create budgets and forecasts using built-in hospitality drivers. Start annual budgeting or explore scenarios by copying prior entries. Manage data access with customizable user permissions. Snapshots track forecast accuracy by saving instances of your budget. Use comparison columns to make faster decisions, and view data from high-level to day-by-day for detailed financial planning.
Hospitality Specific Drivers
Hospitality Specific Drivers
Insight's highly configurable hospitality drivers enable automatic calculation of many specific metrics, including POR, PAR, Per unit revenue, hourly/salaried labor, and more.
Role Based Access/Security
Role Based Access/Security
Distribute information securely with role-based access. User roles dictate which sections of M3 Insight each individual can access. Easily define groups of user roles to manage access to specific dashboards, streamlining information sharing across your organization. In Budget and Forecast, additional controls allow you to restrict access to specific accounts, ensuring only authorized users can view or edit entries.
Mobile Application
Mobile Application
Take your analytics on the go when away from the desk. View all your dashboards and quick analytics within the Insight Mobile App.
Integrations with M3 Suite of Applications
Integrations with M3 Suite of Applications
Leverage seamless integrations with labor Management and Accounting Core, to deliver a complete solution for managing labor data.
Features
Analytics
4/5 features
Forecasting, Budgeting & Planning
4/5 features
Data Management
4/5 features
Collaboration
4/5 features
Available Add-ons & Modules
M3 Accounting Core
Hotel Accounting Software
Top back-office software for hospitality, offering accounting, BI, and payroll solutions with real-time reports. The module-based financial solution includes automations, forecast and budgeting, intelligent document imaging, and mission-critical reports to help reduce overhead and labor costs. Stay competitive with comprehensive tools designed for your success.
M3 Labor Management
Scheduling & Workforce Management
M3 Labor Management streamlines workforce management with labor time optimization, payroll integration, reporting, and mobile access. It offers secure time and attendance options, biometric verification, geofencing, and simplified forecast driven scheduling, bonus distribution, and contractor management, while providing flexible reporting and real-time labor tracking.
M3 Reviews Summary
Ease of Use
4.5/5
Customer Support
4.5/5
ROI
4.4/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, M3 (Insight) is the #4 most trending product in the Business Intelligence category (out of 69) and the #136 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreM3 has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
M3 Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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M3 Case Studies
The Story of Crescent Hotels & Resorts
GF Hotels & Resorts Leverages M3's Back-Office Systems to Achieve Scale, Visibility, & Reliability for It's Portfolio
Topeka (United States of America)
M3's Boutique Accounting Services Assist North Star Lodging Management in Back-Office Procedures
Bradenton (United States of America)
References
"We have been able to hand our hotel General Managers a tool to see their labor costs versus their budget on a daily, weekly, bi-weekly, bi-monthly, and monthly basis"
Glenn Young
Risk & Financial Officer @
"It is no doubt that M3 is more streamlined, more efficient, and is positively driving our bottom line"
James Fair
Co-Founder @
"Insight's ability to integrate with third-party data, such as Smith Travel and brand Guest Satisfaction Scores (GSS), is important because owners want to see more than just the revenue from the day."
Keith Schreiner
Senior Vice President of Accounting @
GF Isabel
"Being able to consolidate information very efficiently has saved countless amounts of work hours."
Kurt Gyalog
Director of Business Intelligence @
"Accounting Core is so easy to use; being able to log on and get PnLs and bank reconciliations, setting up users, and having everything in one place is so beneficial."
Mardi Morris
Chief Financial Officer @
"If you are in the hotel business, you use M3!"
Shilpa Vaidya
Controller @
Schahet Hotels, LLC.
Featured Customers
More Products by M3
Hotelier Rating
Looking for specific info?
10
M3 Accounting core
Controller from 200 to 499 room Boutique in Chicago (United States of America)
Verified
1 days ago
Excellent and timely customer support User friendly software programs Available documentation on line for easy reference lookup. Good AP aging report and check register
United States of America
United States of America
Controller
X-Large Hotel
9
M3 makes Trial Balance a snap!
GM from 100 to 199 room Limited Service & Budget Hotel in Cranfield (United Kingdom)
Verified
1 days ago
Our 3rd year using M3, and our favorite tech is the ability to drill down to the physical copy of the invoice. Every expense is tracked and traceable
United Kingdom
United Kingdom
GM
Large Hotel
10
Great system backed up with amazing customer service
Accounting from 100 to 199 room Boutique in West Hollywood (United States of America)
Verified
1 days ago
System is fast! User friendly and it doesn't go down. The customer service is reliable, friendly and professional. Whatever I need is simply there.
United States of America
United States of America
Accounting
Large Hotel
10
A program that gets the job done!
Assistant Financial Controller from 50-74 room Bed & Breakfast & Inn in Farmville (United States of America)
Verified
1 days ago
I like the internal controls such as vendor invoices can be entered but not posted. Someone else can review for accurate coding and then post the invoice. I feel controls are certainly needed and M3 gives you that whether it's entering invoices or journal entries. Sometimes vendor invoices need to be recoded if the AP Clerk or GM fails to s...
United States of America
United States of America
Assistant Financial Controller
Mid-Sized Hotel
10
M3 stands above all other accounting software
Chairman from 1 to 4 room Branded Hotel in San Diego (United States of America)
Verified
1 days ago
-M3 promised P&Ls by the 15th - they are the only company that came through for all our hotels-M3 has the easiest to read financial statements
United States of America
United States of America
Chairman
X-Small Hotel
6
Easy to navigate
Senior Administrative Asst from 75-99 room Bed & Breakfast & Inn in Staunton (United States of America)
Verified
1 days ago
Scanning in the invoices and not having to keep all the invoices for years is nice. I like being able to set a code for a vendor that uses a code that is the same each month.
United States of America
United States of America
Senior Administrative Asst
Large Hotel
10
Assistant General Manager
Assistant General manager from 75-99 room Branded Hotel in Houston (United States of America)
Verified
1 days ago
I like that it has made reporting numbers and invoicing much easier. with that being said i don't think much more needs to be said. Less is more in this situation. doncha think?
United States of America
United States of America
Assistant General manager
Large Hotel
10
Designed For Hoteliers
Controller from 100 to 199 room Bed & Breakfast & Inn in Jackson (United States of America)
Verified
1 days ago
1.Available most anywhere you have internet. 2.Multiple company & property capability. 3.Customizable financial statements. 4.Excelent tech help. 5.Great use of being able to go to a "paperless office"
United States of America
United States of America
Controller
Large Hotel
9
M3 has amazing products uniquely designed for hotel accounting and operational reporting!
Assistant Director of Accounting from 50-74 room Resort in Flowood (United States of America)
Verified
1 days ago
Accounting Core has been beneficial to us in keeping all aspects of accounting organized and done properly. Business Intelligence reporting has been praised by our operations team due to the ease of getting key information into one report. I love being able to access a lot of info in one system.
United States of America
United States of America
Assistant Director of Accounting
Mid-Sized Hotel
10
Excellent software for cost controls
Business Operations and Systems Specialist from 100 to 199 room Bed & Breakfast & Inn in Frederick (United States of America)
Verified
1 days ago
I use Insight and Labor Management on a daily basis to maximize GOP for a portfolio of 13 select service hotels. The custom built dashboards in Insight are key to our operations, both on a Corporate and property level.
Monitoring our labor standards vs actuals in Labor Management has been a pivotal part of getting us through the pandemic....
United States of America
United States of America
Business Operations and Systems Specialist
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
M3 Accounting was built for the hotel industry specifically, so its solutions match and evolve with the industry's needs. M3 offers an excellent tool with comprehensive financial management capabilities, user-friendly interfaces, and integration options.
Showing all answers to: "What does this product or service do well?"
M3 Accounting was built for the hotel industry specifically, so its solutions match and evolve with the industry's needs. M3 offers an excellent tool with comprehensive financial management capabilities, user-friendly interfaces, and integration options.
The combination of M3's offerings round out a great hotel specific solution for labor, key metrics and accounting. All of their software is centered specifically to hoteliers. As a matter of fact they have backgrounds in hotel management and know from a user standpoint what is needed.
We have worked with M3 for 20+ years and have loved every minute. Their dedication to service matches Inova's which makes for a great partnership and solution for hoteliers everywhere. After all service is the difference in serving clients and guests.
The products are constantly being improved following feedback from customers and is incredibly user friendly, thorough, yet simple. The ability to be able to use an award winning accounting software, combined with payroll and analytics keep everything in one place
M3 is the only hospitality accounting resource I would be willing to recommend to our clients. Not only are their services best in class, but their team goes above and beyond for their clients for any given question or request. They truly care about their employees, partners, and their clients at a level I have not seen at other organizations.
M3 Insight allows hoteliers, from corporate to property, to better visualize and utilize data from multiple systems, and provides business insight at-a glance. Their partner and tech teams helped develop an API integration between our solutions that delivers an automated, all-in-one solution for the best customer experience in the market.
Question:
What differentiates this product or service from the competition?
Answer:
M3 allows you to customize your reporting depending on your unique needs, they invest in staff training, and leverage operational benchmarking by HotStats to complement their own products and services.
Showing all answers to: "What differentiates this product or service from the competition?"
M3 allows you to customize your reporting depending on your unique needs, they invest in staff training, and leverage operational benchmarking by HotStats to complement their own products and services.
They are not a "me too" company. They listen to their clients and stay on top of what is going on in the industry. By doing so their software solutions are continually enhanced to meet the rapidly changing landscape. Experience builds the team as well as the solutions.
M3 proactively integrate with partners to add value to their core products, meaning it is easy to get what you need in one place. The team are really helpful, knowledgable and accessible, something many providers struggle to deliver on.
The quality of their service is unmatched. Products and services are on trend and current - as well as user-friendly. M3 partners with industry leaders (like SIB) to offer additional benefits to clients and provide a spotlight on services that can improve operations. Having a trusted partner to vet the legitimacy and impact of a new service prior to engaging is greatly appreciated among our mutual clients.
M3's suite of services is a comprehensive solution that allows hotel operators to proactively manage their labor cost in REAL TIME. Dashboards, easily configured visuals, scheduled reports, workflow, and pulse alerts to any device are inherent with Insight.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I would advice them to make use of all the support options M3 has to offer to make sure that they are setting up the reports and accounts to meet their unique needs. M3 is very responsive and has multiple ways of communicating with customers, so don't miss your chance to engage with them!
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I would advice them to make use of all the support options M3 has to offer to make sure that they are setting up the reports and accounts to meet their unique needs. M3 is very responsive and has multiple ways of communicating with customers, so don't miss your chance to engage with them!
Look for the best service provider who is an expert in the hospitality industry and who uses their own product. How much better can you get! Experience, service and a solution that enables you to tackle your most expensive costs and take quick action.
When looking at others, ask them how long they have been servicing hotel clients and do they have hands on experience. I can safely say none of the others can come close when all things are considered.
Consider not just what is available now (which is already a lot), but also how adaptable and innovative the supplier of choice is for the future. It is not ideal to keep changing, so finding a provider like M3 takes that challenge away.
If you are looking for a top-tier accounting solution that can improve operations and provide unmatched reporting, I would put M3 at the top of your list. Not only will you receive top-tier services and products, but you will have a trusted partner (with YEARS of combined first-hand hospitality experience on their workforce) that you can lean on for recommendations throughout your engagement.
M3 is the premiere accounting solution in the hotel space - get on board! And their Labor Analytics tool M3 Insight is changing the way you manage Labor, impacting your bottom line by at least 10% - that is a big number!!
Recommended by
Laura Resco
Director - Hotel Intelligence Americas
@
HotStats
Melanie Crow
SVP Sales Enablement
@
Inova Payroll, Inc.
Michael Grove
COO
@
Hotstats
Alexis Werner
Strategic Accounts Manager
@
SIB Fixed Cost Reduction
Stuart Ethridge
EVP - Strategic Partners
@
Netchex
Laura Resco
Director - Hotel Intelligence Americas
@
HotStats
Melanie Crow
SVP Sales Enablement
@
Inova Payroll, Inc.
Michael Grove
COO
@
Hotstats
Alexis Werner
Strategic Accounts Manager
@
SIB Fixed Cost Reduction
Stuart Ethridge
EVP - Strategic Partners
@
Netchex
Melanie Crow
SVP Sales Enablement
@
Inova Payroll
Melanie Smith Clary
Partner Marketing Lead
@
Netchex
Are you a consultant or vendor that recommends M3?
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News
M3
1 month ago
M3 Honored As Bronze Stevie® Award Winner In 2025 American Business Awards®
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M3 Named Best Finance & Accounting Software and Best Labor Management Software in the 2025 HotelTechAwards
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Blackstone Acquires Majority Stake in Leading Hotel Accounting Software and Services Provider M3
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M3 Announces Two New Executive Team Members
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M3 Named Best Finance & Accounting Software for the 4th Consecutive Year in the 2024 HotelTechAwards
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M3's Boutique Accounting Services Assist North Star Lodging Management in Back-Office Procedures
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Support
Verified Support
M3 has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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