M3 (Insight)

4.4 (251 REVIEWS)

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HT Score  
93 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Sarah, Christian, Michael + 17 more experts recommend M3

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M3 (Insight)

Ranked 3 (out of 73) in Business Intelligence

M3 Insight – Business Intelligence plus Budgeting & Forecasting designed specifically for hospitality.

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Bell avatar Bell - AI powered product analyst

I analyzed all of M3’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like how M3 Accounting Software addresses industry-specific needs with robust features such as multi-property management, real-time financial reporting, and advanced automation. Its Detailed Accounts Payable and P&L modules help streamline financial operations, thereby reducing administrative overheads. The platform's capability to integrate with multiple PMS and data sources supports a 'single source of truth' for financial analysis. Users note the steep learning curve due to complex functionalities, suggesting potential improvements in user training and interface simplification.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

Davidson Hospitality, Hotel Equities, Sage Hospitality & 580 others

Read their reviews

What Types of Hotels M3 is Popular For

Size

24 | X-Small (1-9 room)

16 | Small (10-24 room)

76 | Mid-Sized (25-74 room)

360 | Large (75-199 room)

195 | X-Large (200+ room)

Country

603 | United States of America

28 | Canada

5 | Bahamas

4 | United Kingdom

3 | Mexico

3 | India

3 | Singapore

2 | Italy

2 | Cayman Islands

1 | United Arab Emirates

1 | New Zealand

1 | Kenya

1 | China

1 | Greece

1 | Malaysia

1 | Denmark

1 | Puerto Rico

Type

483 | Branded Hotels

301 | Bed & Breakfast & Inns

254 | Boutiques

226 | Airport/Conference Hotels

217 | Limited Service & Budget Hotels

168 | Luxury Hotels

153 | Resorts

144 | City Center Hotels

82 | Extended Stay & Serviced Apartments

39 | Hostels

25 | Motels

20 | Casinos

18 | RV Parks & Campgrounds

12 | Vacation Rentals & Villas

Region

634 | North America

8 | Europe

8 | Asia Pacific

8 | Central America

1 | Oceania

1 | Middle East

1 | Africa

Category

533 | Hotel Accounting Software

254 | Scheduling & Workforce Management

251 | Business Intelligence

What is M3?

Founded in 1998 | Headquarters in Lawrenceville (United States) | 554 employees
M3 (Insight) is a self-service business intelligence application tailored specifically for hotel management companies and owners. The platform centralizes data, becoming the single source of truth for a hotelier's portfolio. By integrating with recognized industry data providers such as M3 Accounting Core, M3 Budget and Forecast, STR, GSS, OTB, M3 Labor Management, and third-party labor data, it removes the hassle of gathering and managing data from multiple systems. This enables hoteliers to quickly generate detailed financial reports, robust document imaging, and customized insights, significantly improving operational efficiency and decision-making.

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Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of M3 products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by M3

FAQs

Capabilities

Powerful Business Intelligence

Budget and Forecast

Hospitality Specific Drivers

Role Based Access/Security

Mobile Application

Features

Analytics

4/5 features

Forecasting, Budgeting & Planning

4/5 features

Data Management

4/5 features

Collaboration

4/5 features

Available Add-ons & Modules

M3 Accounting Core

Hotel Accounting Software
Top back-office software for hospitality, offering accounting, BI, and payroll solutions with real-time reports. The module-based financial solution includes automations, forecast and budgeting, intelligent document imaging, and mission-critical reports to help reduce overhead and labor costs. Stay competitive with comprehensive tools designed for your success.

PREMIUM ADD-ON

M3 Labor Management

Scheduling & Workforce Management
M3 Labor Management streamlines workforce management with labor time optimization, payroll integration, reporting, and mobile access. It offers secure time and attendance options, biometric verification, geofencing, and simplified forecast driven scheduling, bonus distribution, and contractor management, while providing flexible reporting and real-time labor tracking.

PREMIUM ADD-ON

M3 Reviews Summary

4.4
Very Good
Ease of Use
4.5/5
Customer Support
4.5/5
ROI
4.4/5
Implementation
4.3/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, M3 (Insight) is the #4 most trending product in the Business Intelligence category (out of 73) and the #104 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

M3 has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
93 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

M3 Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

M3 Average M3

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3

Success Stories

6

References

9

Featured Customers

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M3 Reviews

Hotelier Rating

Excellent
186
Very Good
28
Average
17
Poor
9
Terrible
11

Property Size

  • X-Small (13)
  • Small (7)
  • Mid-Sized (29)
  • Large (133)
  • X-Large (58)

Country

  • United States of America
    United States of America
    (215)
  • Canada
    Canada
    (9)
  • Mexico
    Mexico
    (2)
  • India
    India
    (2)
  • Bahamas
    Bahamas
    (1)
  • New Zealand
    New Zealand
    (1)
  • Malaysia
    Malaysia
    (1)
  • Denmark
    Denmark
    (1)
  • Singapore
    Singapore
    (1)
  • United Kingdom
    United Kingdom
    (1)
  • China
    China
    (1)
  • Puerto Rico
    Puerto Rico
    (1)

Region

  • North America
    North America
    (226)
  • Europe
    Europe
    (2)
  • Asia Pacific
    Asia Pacific
    (5)
  • Oceania
    Oceania
    (1)
  • Central America
    Central America
    (2)
10

A Game-changer for Streamlined Hotel Financial Management

General Manager from 75-99 room Bed & Breakfast & Inn in Roanoke (United States of America)

Verified
4 days ago
I really appreciate how user-friendly M3 Accounting is, making financial management simple and efficient. The accuracy and clarity of the financial reports make it easy to stay on top of our hotel’s finances. M3 Accounting saves us a lot of time by streamlining complex accounting tasks into a straightforward process. I also value the excell...
Country United States of America
General Manager
Large Hotel
10

Easy experience

General manager from 100 to 199 room Bed & Breakfast & Inn in Charlotte (United States of America)

Verified
13 days ago
I love how easy it is to get in contact with support and they are able to fix th issue fairly quickly.
Country United States of America
General manager
Large Hotel
Alex from M3 replied
Hi McKaleigh, Thank you so much for your kind words and for taking the time to leave a review! We’re thrilled to hear that our support team was able to help you quickly and make the process easy. We understand that mapping can sometimes be tricky, and we appreciate your patience as you work through it. If you ever want a hand or tips on best practices, don’t hesitate to reach out—we’re always happy to help! Thanks again for your feedback and for choosing M3. Regards, Alex Chiu Digital Marketing Specialist
10

Easy and Efficient Hotel Accounting with M3

Accounts Payables Specialist from 100 to 199 room Bed & Breakfast & Inn in Chicago (United States of America)

Verified
16 days ago
What I like most about M3 is how it makes hotel accounting is so much easier. It helps me manage scheduling, cash flow, invoices, receivables, and reports all in one place. By reducing manual work, tracking recurring expenses, and providing clear financial insights, it saves time, prevents errors, and helps run the hotel more efficiently M3...
Country United States of America
Accounts Payables Specialist
Large Hotel
Alex from M3 replied
Hi Suaad, Thank you so much for your detailed and thoughtful review! We’re thrilled to hear that M3 is helping streamline your hotel accounting, from managing cash flow and invoices to providing clear financial insights. It’s great to know that our dashboards and reporting features are helping your team collaborate efficiently and make smarter decisions. We also appreciate your feedback regarding automating recurring expenses. That’s a great suggestion, and we’ll be sure to share it with our product team as we continue to enhance the platform. Thanks again for taking the time to share your experience—we’re glad M3 is helping make your accounting tasks easier and more efficient! Regards, Alex Chiu Digital Marketing Specialist
10

Great experience with M3 produces. We use the accounting software and make like much easier.

Staff Accountant from 100 to 199 room Bed & Breakfast & Inn in Covington (United States of America)

Verified
24 days ago
We are now using automated invoice processing and upload the invoice to a file is very useful and makes the process al lot faster.
Country United States of America
Staff Accountant
Large Hotel
Alex from M3 replied
Hi Theresa, Thank you for your review! We’re so glad to hear that M3 is making your accounting processes easier, especially with automated invoice processing—it’s great to know that feature is saving you time. We appreciate your feedback about the Payment Wizard layout. We’ll share your comments with our product team to see how we can make the interface more intuitive. Your input helps us continue to improve the experience for all our users. Thanks again for sharing your experience with M3! Regards, Alex Chiu Digital Marketing Specialist
9

I have been very happy with M3. They are extremley responsive.

General Manager from 100 to 199 room Hostel in Bradenton (United States of America)

Verified
26 days ago
Responsive and helpful.Like that when an email is sent- its a very short time to get back to us. which is great,.
Country United States of America
General Manager
Large Hotel
Alex from M3 replied
Hi Tiffany, Thank you for taking the time to share your feedback! We’re thrilled to hear that you’ve had a positive experience with M3 and that our team has been responsive and helpful—it’s always our goal to provide quick support. We also appreciate your note regarding PEP integration. We understand how important accurate data flow is, and we’ll continue working to improve connectivity so the process is seamless for you. Thanks again for your review and for choosing M3! Regards, Alex Chiu Digital Marketing Specialist
10

Great Hospitality Software

CEO from 5 to 9 room Vacation Rentals & Villa in Rabun Gap (United States of America)

Verified
1 months ago
You have a great deal of freedom to customize financial reports, as well as make changes/additions to the chart of accounts.
Country United States of America
CEO
X-Small Hotel
Alex from M3 replied
Thank you, Brian! We’re thrilled to hear that you’re enjoying the flexibility of our financial reporting and chart of accounts customization. We appreciate your note about the financial designer—our team is continuously improving the interface to make it even more intuitive. Your feedback helps us get there, so thank you for sharing it! Warmest regards, Alex Chiu Digital Marketing Specialist The M3 Team
10

I use daily from M3 Software

Account Payable from 500+ room Branded Hotel in Seattle (United States of America)

Verified
1 months ago
I use M3 Software as account payable; I process daily vendor invoices and post all invoices in M3 and pay vendors via check every week. the feature is sample and easy to use.
Country United States of America
Account Payable
X-Large Hotel
Alex from M3 replied
Thank you, Habibullah! We’re so glad to hear that M3 makes your daily accounts payable work simple and efficient. We appreciate your feedback about the document scanning and printing options—our product team is always looking for ways to enhance these features, and insights like yours are incredibly valuable. Thanks for being part of the M3 community! Warmest regards, Alex Chiu Digital Marketing Specialist The M3 Team
10

M3

Assistant General Manager from 100 to 199 room Bed & Breakfast & Inn in Fort Wayne (United States of America)

Verified
1 months ago
In M3 it is a good program to use at our property it's easy to use not hard to navigate thru. If we have to reach out to M3 help desk they are always nice and knowledgeable and follow up even after helping.
Country United States of America
Assistant General Manager
Large Hotel
Alex from M3 replied
Hi Gina, Thank you for your wonderful review! We’re so glad to hear that M3 has been easy to use at your property and that our Help Desk team has provided the knowledgeable and friendly support you needed. It’s great to know that their follow-up made a difference in your experience. We truly appreciate your feedback and your perfect recommendation score—it means a lot to us. We look forward to continuing to support you and your team! Best regards, Alex Chiu Digital Marketing Specialist The M3 Team
9

Navigation and investigation Vendor support.

Accounting from in

Verified
1 months ago
1.Easy to locate information when in a tight response.2.Easy to isolate Vendors information and focus on just what you need to.
Accounting
Alex from M3 replied
Thank you for your thoughtful review! We’re glad to hear that you find it easy to locate and isolate vendor information quickly—especially when working under tight timelines. It’s great to know the system is supporting you in that way. We also appreciate your feedback on processing delays and login experiences. While password security measures are in place to keep data safe, we understand how repeated logins can feel inconvenient, and your input will be shared with our team as we continue to improve usability and stability. Thank you again for your valuable feedback and for recommending us—we’re grateful to have your trust! Best regards, Alex Chiu Digital Marketing Specialist M3 Team
8

Software is very easy to use.

Director of Finance from 50-74 room Bed & Breakfast & Inn in Farmville (United States of America)

Verified
1 months ago
I love the fact that all of my financials have the same look. Makes reviewing and analysis much easier. Customer Support is awesome!!!
Country United States of America
Director of Finance
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

The products are constantly being improved following feedback from customers and is incredibly user friendly, thorough, yet simple. The ability to be able to use an award winning accounting software, combined with payroll and analytics keep everything in one place

Question:

What differentiates this product or service from the competition?

Answer:

M3 proactively integrate with partners to add value to their core products, meaning it is easy to get what you need in one place. The team are really helpful, knowledgable and accessible, something many providers struggle to deliver on.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Consider not just what is available now (which is already a lot), but also how adaptable and innovative the supplier of choice is for the future. It is not ideal to keep changing, so finding a provider like M3 takes that challenge away.

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Alexis Werner Strategic Accounts Manager @ SIB Fixed Cost Reduction
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Melanie Crow SVP Sales Enablement @ Inova Payroll, Inc.
RecommendationAvatar
Laura Resco Director - Hotel Intelligence Americas @ HotStats
Are you a consultant or vendor that recommends M3? Leave a recommendation

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9 months ago

M3 Named Best Finance & Accounting Software and Best Labor Management Software in the 2025 HotelTechAwards

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10 months ago

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Energage Named M3 A Winner of the 2024 Top Workplaces USA

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M3 Announces Two New Executive Team Members

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M3 Named 2023 Most Innovative Cloud-Based Financial Platform 2023 - North America by Innovation in Business

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1 year ago

M3 Named Best Finance & Accounting Software for the 4th Consecutive Year in the 2024 HotelTechAwards

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M3 Unleashes Cutting-Edge, Next-Generation Accounting Platform

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M3 and Trintech Release New Enhancements to Streamline Financial Processes

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M3 Announces Promotion of Two Senior Executives

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A Blueprint for Success: Unraveling the Complexities of Budgeting and Forecasting

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M3 Honored as Gold Stevie® Award Winner in 2023 American Business Awards®

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M3 Announces Upcoming 2023 Conference Season Attendance

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M3 Named 2022 Best Cloud-Based Financial Platform by Innovation in Business

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M3 Named Best Finance & Accounting Software for 3rd Consecutive Year in the 2023 HotelTechAwards

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M3 Propelling Into 2023 As It Surpasses 7,500th Hotel Milestone

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M3's Boutique Accounting Services Assist North Star Lodging Management in Back-Office Procedures

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M3’s Director of Development, Named a Timmy Award Best Tech Manager Finalist

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M3 Releases New Features Within Labor Management Mobile App

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3 years ago

M3 Recognized as Top Employer in Greater Atlanta Area

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M3 Recognized as Company of the Year - Hospitality & Leisure in 2022 American Business Awards®

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Support

Verified Support

M3 has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Recommended

89%

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