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M3 (Insight)
4.4 (235 REVIEWS)
HT Score
91 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Raghavendran, Anna, Justin + 17 more experts recommend M3
Read RecommendationsM3 (Insight)
Ranked 4 (out of 68) in Business Intelligence
M3 Insight – Business Intelligence plus Budgeting & Forecasting designed specifically for hospitality.
89% recommended by 567 hotels
Davidson Hospitality, Hotel Equities, Sage Hospitality & 564 others
Bell - AI powered product analyst
I analyzed all of M3’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like how M3 Accounting Software addresses industry-specific needs with robust features such as multi-property management, real-time financial reporting, and advanced automation. Its Detailed Accounts Payable and P&L modules help streamline financial operations, thereby reducing administrative overheads. The platform's capability to integrate with multiple PMS and data sources supports a 'single source of truth' for financial analysis. Users note the steep learning curve due to complex functionalities, suggesting potential improvements in user training and interface simplification.
Davidson Hospitality, Hotel Equities, Sage Hospitality & 564 others
Read their reviewsWhat Types of Hotels M3 is Popular For
Size
22 | X-Small (1-9 room)
16 | Small (10-24 room)
76 | Mid-Sized (25-74 room)
344 | Large (75-199 room)
192 | X-Large (200+ room)
Country
581 | United States of America
28 | Canada
6 | Bahamas
4 | United Kingdom
3 | Mexico
3 | India
3 | Singapore
2 | Italy
2 | Cayman Islands
1 | United Arab Emirates
1 | New Zealand
1 | Kenya
1 | China
1 | Greece
1 | Malaysia
1 | Denmark
1 | Puerto Rico
Type
462 | Branded Hotels
280 | Bed & Breakfast & Inns
220 | Boutiques
204 | Limited Service & Budget Hotels
201 | Airport/Conference Hotels
159 | Luxury Hotels
139 | Resorts
127 | City Center Hotels
72 | Extended Stay & Serviced Apartments
30 | Hostels
22 | Motels
15 | Casinos
15 | RV Parks & Campgrounds
6 | Vacation Rentals & Villas
Region
612 | North America
9 | Central America
8 | Europe
8 | Asia Pacific
1 | Oceania
1 | Middle East
1 | Africa
Category
523 | Hotel Accounting Software
239 | Scheduling & Workforce Management
235 | Business Intelligence
Didn’t find what you were looking for?
What is M3?
Founded in 1998 | Headquarters in Lawrenceville (United States) | 554 employees
M3 (Insight) is a self-service business intelligence application tailored specifically for hotel management companies and owners. The platform centralizes data, becoming the single source of truth for a hotelier's portfolio. By integrating with recognized industry data providers such as M3 Accounting Core, M3 Budget and Forecast, STR, GSS, OTB, M3 Labor Management, and third-party labor data, it removes the hassle of gathering and managing data from multiple systems. This enables hoteliers to quickly generate detailed financial reports, robust document imaging, and customized insights, significantly improving operational efficiency and decision-making.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of M3 products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
M3 Reviews Analyzed: 233
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
M3 Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by M3
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
M3's Provided Description:
"M3 Insight is the advanced analytics and business intelligence tool to enhance budget planning and accurate forecast predictions. It empowers hoteliers to make informed decisions with real-time insights from data aggregated from M3 Accounting Core, STR, GSS, OTB, M3 Labor Management, and more. M3 Insight simplifies data visualization, allowing quick access to crucial insights."
FAQs
Capabilities
Powerful Business Intelligence
Powerful Business Intelligence
Analyze your data using the many hospitality specific dashboard templates within Insight or create your own custom dashboard for specific analysis. Share your dashboards with others to enable alignment within your organization. Schedule emails and create custom alerts to bring critical data to you automatically. Insight combines Accounting, Budget, Forecast, Labor, PMS, GSS, and STR data into a single place.
Budget and Forecast
Budget and Forecast
Create budgets and forecasts using built-in hospitality drivers. Start annual budgeting or explore scenarios by copying prior entries. Manage data access with customizable user permissions. Snapshots track forecast accuracy by saving instances of your budget. Use comparison columns to make faster decisions, and view data from high-level to day-by-day for detailed financial planning.
Hospitality Specific Drivers
Hospitality Specific Drivers
Insight's highly configurable hospitality drivers enable automatic calculation of many specific metrics, including POR, PAR, Per unit revenue, hourly/salaried labor, and more.
Role Based Access/Security
Role Based Access/Security
Distribute information securely with role-based access. User roles dictate which sections of M3 Insight each individual can access. Easily define groups of user roles to manage access to specific dashboards, streamlining information sharing across your organization. In Budget and Forecast, additional controls allow you to restrict access to specific accounts, ensuring only authorized users can view or edit entries.
Mobile Application
Mobile Application
Take your analytics on the go when away from the desk. View all your dashboards and quick analytics within the Insight Mobile App.
Integrations with M3 Suite of Applications
Integrations with M3 Suite of Applications
Leverage seamless integrations with labor Management and Accounting Core, to deliver a complete solution for managing labor data.
Features
Analytics
4/5 features
Forecasting, Budgeting & Planning
4/5 features
Data Management
4/5 features
Collaboration
4/5 features
Available Add-ons & Modules
M3 Accounting Core
Hotel Accounting Software
Top back-office software for hospitality, offering accounting, BI, and payroll solutions with real-time reports. The module-based financial solution includes automations, forecast and budgeting, intelligent document imaging, and mission-critical reports to help reduce overhead and labor costs. Stay competitive with comprehensive tools designed for your success.
M3 Labor Management
Scheduling & Workforce Management
M3 Labor Management streamlines workforce management with labor time optimization, payroll integration, reporting, and mobile access. It offers secure time and attendance options, biometric verification, geofencing, and simplified forecast driven scheduling, bonus distribution, and contractor management, while providing flexible reporting and real-time labor tracking.
M3 Reviews Summary
Ease of Use
4.5/5
Customer Support
4.5/5
ROI
4.4/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, M3 (Insight) is the #4 most trending product in the Business Intelligence category (out of 68) and the #135 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreM3 has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
M3 Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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M3 Case Studies
The Story of Crescent Hotels & Resorts
GF Hotels & Resorts Leverages M3's Back-Office Systems to Achieve Scale, Visibility, & Reliability for It's Portfolio
Topeka (United States of America)
M3's Boutique Accounting Services Assist North Star Lodging Management in Back-Office Procedures
Bradenton (United States of America)
References
"We have been able to hand our hotel General Managers a tool to see their labor costs versus their budget on a daily, weekly, bi-weekly, bi-monthly, and monthly basis"
Glenn Young
Risk & Financial Officer @
"It is no doubt that M3 is more streamlined, more efficient, and is positively driving our bottom line"
James Fair
Co-Founder @
"Insight's ability to integrate with third-party data, such as Smith Travel and brand Guest Satisfaction Scores (GSS), is important because owners want to see more than just the revenue from the day."
Keith Schreiner
Senior Vice President of Accounting @
GF Isabel
"Being able to consolidate information very efficiently has saved countless amounts of work hours."
Kurt Gyalog
Director of Business Intelligence @
"Accounting Core is so easy to use; being able to log on and get PnLs and bank reconciliations, setting up users, and having everything in one place is so beneficial."
Mardi Morris
Chief Financial Officer @
"If you are in the hotel business, you use M3!"
Shilpa Vaidya
Controller @
Schahet Hotels, LLC.
Featured Customers
More Products by M3
Hotelier Rating
Looking for specific info?
10
very quick response when I reach out with questions
General Manager from 100 to 199 room Bed & Breakfast & Inn in Orlando (United States of America)
Verified
5 months ago
very knowledgeable technicians and great customer service follow up is top of the competition. Very personable and I would defenetly recommend
United States of America
United States of America
General Manager
Large Hotel
10
Great Program
Complex Controller from 200 to 499 room Hostel in NewYorkCity (United States of America)
Verified
5 months ago
M3 offers financial, General Ledgers, P & L Invoice entering and makes it easier to track financial transactions and ensure accurate reporting.
United States of America
United States of America
Complex Controller
X-Large Hotel
9
M3 Accounting Software stands out for its specialized focus on the hospitality industry, providing tailored financial management tools for hotel operators.
Controller from 50-74 room Boutique in Darien (United States of America)
Verified
6 months ago
M3 Accounting Software is a robust and intuitive platform tailored for the hospitality industry. It excels in managing complex financial operations, offering features like streamlined financial reporting, accounts payable/receivable management, and budgeting tools. The software's user-friendly interface and integration capabilities with oth...
United States of America
United States of America
Controller
Mid-Sized Hotel
8
accounting core
Regional Controller from 200 to 499 room Branded Hotel in Dublin (United States of America)
Verified
6 months ago
easy to navigate, good software, imagining issues tho, good layout. easy to understand, good product all in all. pricey though.
United States of America
United States of America
Regional Controller
X-Large Hotel
9
User friendly
Accounting Manager from 100 to 199 room Bed & Breakfast & Inn in San Jose (United States of America)
Verified
6 months ago
Easy access to accounts payable history, able to view invoice details and invoice copies. Processing of month end journal entries
United States of America
United States of America
Accounting Manager
Large Hotel
10
M3 hotel accounting soft
Staff accountant from in
Verified
6 months ago
10
Regional Director of Sales
Regional Director of Sales from 100 to 199 room Branded Hotel in Memphis (United States of America)
Verified
6 months ago
*I like that the system is user friendly*Easy to train staff on the system and seems to be very realiable.
United States of America
United States of America
Regional Director of Sales
Large Hotel
10
AN EXCEPTIONAL TOOL
AGM from 100 to 199 room Branded Hotel in Denton (United States of America)
Verified
6 months ago
I am beyond impressed with the exceptional service provided From the moment I first reached out to them, it was clear that customer satisfaction is at the heart of their operations. Every interaction I’ve had has been met with professionalism, attentiveness, and a genuine desire to help. Their team is knowledgeable and well-trained, demonst...
United States of America
United States of America
AGM
Large Hotel
9
Fort Worth
General Manager from 75-99 room Branded Hotel in Campbell (United States of America)
Verified
6 months ago
All in one place, from Accounting, Forecasting , to P & L Report. What I like the most is the Account Payable part; it is very detailed and informative.
United States of America
United States of America
General Manager
Large Hotel
10
Great Tool
Assistant General Manager from 100 to 199 room Bed & Breakfast & Inn in San Leandro (United States of America)
Verified
6 months ago
The tool is very efficient and extremely easy to use i haven't had any issue or problems with this program
United States of America
United States of America
Assistant General Manager
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
M3 Accounting was built for the hotel industry specifically, so its solutions match and evolve with the industry's needs. M3 offers an excellent tool with comprehensive financial management capabilities, user-friendly interfaces, and integration options.
Showing all answers to: "What does this product or service do well?"
M3 Accounting was built for the hotel industry specifically, so its solutions match and evolve with the industry's needs. M3 offers an excellent tool with comprehensive financial management capabilities, user-friendly interfaces, and integration options.
The combination of M3's offerings round out a great hotel specific solution for labor, key metrics and accounting. All of their software is centered specifically to hoteliers. As a matter of fact they have backgrounds in hotel management and know from a user standpoint what is needed.
We have worked with M3 for 20+ years and have loved every minute. Their dedication to service matches Inova's which makes for a great partnership and solution for hoteliers everywhere. After all service is the difference in serving clients and guests.
The products are constantly being improved following feedback from customers and is incredibly user friendly, thorough, yet simple. The ability to be able to use an award winning accounting software, combined with payroll and analytics keep everything in one place
M3 is the only hospitality accounting resource I would be willing to recommend to our clients. Not only are their services best in class, but their team goes above and beyond for their clients for any given question or request. They truly care about their employees, partners, and their clients at a level I have not seen at other organizations.
M3 Insight allows hoteliers, from corporate to property, to better visualize and utilize data from multiple systems, and provides business insight at-a glance. Their partner and tech teams helped develop an API integration between our solutions that delivers an automated, all-in-one solution for the best customer experience in the market.
Question:
What differentiates this product or service from the competition?
Answer:
M3 allows you to customize your reporting depending on your unique needs, they invest in staff training, and leverage operational benchmarking by HotStats to complement their own products and services.
Showing all answers to: "What differentiates this product or service from the competition?"
M3 allows you to customize your reporting depending on your unique needs, they invest in staff training, and leverage operational benchmarking by HotStats to complement their own products and services.
They are not a "me too" company. They listen to their clients and stay on top of what is going on in the industry. By doing so their software solutions are continually enhanced to meet the rapidly changing landscape. Experience builds the team as well as the solutions.
M3 proactively integrate with partners to add value to their core products, meaning it is easy to get what you need in one place. The team are really helpful, knowledgable and accessible, something many providers struggle to deliver on.
The quality of their service is unmatched. Products and services are on trend and current - as well as user-friendly. M3 partners with industry leaders (like SIB) to offer additional benefits to clients and provide a spotlight on services that can improve operations. Having a trusted partner to vet the legitimacy and impact of a new service prior to engaging is greatly appreciated among our mutual clients.
M3's suite of services is a comprehensive solution that allows hotel operators to proactively manage their labor cost in REAL TIME. Dashboards, easily configured visuals, scheduled reports, workflow, and pulse alerts to any device are inherent with Insight.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I would advice them to make use of all the support options M3 has to offer to make sure that they are setting up the reports and accounts to meet their unique needs. M3 is very responsive and has multiple ways of communicating with customers, so don't miss your chance to engage with them!
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I would advice them to make use of all the support options M3 has to offer to make sure that they are setting up the reports and accounts to meet their unique needs. M3 is very responsive and has multiple ways of communicating with customers, so don't miss your chance to engage with them!
Look for the best service provider who is an expert in the hospitality industry and who uses their own product. How much better can you get! Experience, service and a solution that enables you to tackle your most expensive costs and take quick action.
When looking at others, ask them how long they have been servicing hotel clients and do they have hands on experience. I can safely say none of the others can come close when all things are considered.
Consider not just what is available now (which is already a lot), but also how adaptable and innovative the supplier of choice is for the future. It is not ideal to keep changing, so finding a provider like M3 takes that challenge away.
If you are looking for a top-tier accounting solution that can improve operations and provide unmatched reporting, I would put M3 at the top of your list. Not only will you receive top-tier services and products, but you will have a trusted partner (with YEARS of combined first-hand hospitality experience on their workforce) that you can lean on for recommendations throughout your engagement.
M3 is the premiere accounting solution in the hotel space - get on board! And their Labor Analytics tool M3 Insight is changing the way you manage Labor, impacting your bottom line by at least 10% - that is a big number!!
Recommended by
Laura Resco
Director - Hotel Intelligence Americas
@
HotStats
Melanie Crow
SVP Sales Enablement
@
Inova Payroll, Inc.
Michael Grove
COO
@
Hotstats
Alexis Werner
Strategic Accounts Manager
@
SIB Fixed Cost Reduction
Stuart Ethridge
EVP - Strategic Partners
@
Netchex
Laura Resco
Director - Hotel Intelligence Americas
@
HotStats
Melanie Crow
SVP Sales Enablement
@
Inova Payroll, Inc.
Michael Grove
COO
@
Hotstats
Alexis Werner
Strategic Accounts Manager
@
SIB Fixed Cost Reduction
Stuart Ethridge
EVP - Strategic Partners
@
Netchex
Melanie Crow
SVP Sales Enablement
@
Inova Payroll
Melanie Smith Clary
Partner Marketing Lead
@
Netchex
Are you a consultant or vendor that recommends M3?
Leave a recommendation
News
M3
4 weeks ago
M3 Honored As Bronze Stevie® Award Winner In 2025 American Business Awards®
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M3 and SIB Strengthen Strategic Partnership to Deliver Greater Cost Savings, Efficiency, and Financial Clarity for Hoteliers
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M3 Partners with Edenred to Revolutionize Financial Operations in the Hospitality Industry
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M3 and Reeco Announce Strategic Alliance to Simplify Hospitality Procurement & Financial Management
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3 months ago
JoAnn Kintzel Joins M3 as CEO Following Blackstone Acquisition
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4 months ago
M3 Named Best Finance & Accounting Software and Best Labor Management Software in the 2025 HotelTechAwards
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6 months ago
M3 Honored with Silver Globee® Winner at the 17th Annual 2024 Globee® Awards for Achievement (Women in Business)
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9 months ago
Blackstone Acquires Majority Stake in Leading Hotel Accounting Software and Services Provider M3
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10 months ago
The Story of Crescent Hotels & Resorts
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1 year ago
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Energage Named M3 A Winner of the 2024 Top Workplaces USA
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M3 Announces Two New Executive Team Members
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M3 Named 2023 Most Innovative Cloud-Based Financial Platform 2023 - North America by Innovation in Business
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1 year ago
M3 Named Best Finance & Accounting Software for the 4th Consecutive Year in the 2024 HotelTechAwards
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M3 Unleashes Cutting-Edge, Next-Generation Accounting Platform
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M3 and Trintech Release New Enhancements to Streamline Financial Processes
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M3 Announces Promotion of Two Senior Executives
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2 years ago
M3 Achieves Remarkable Q1 Sales Results as the Leading Provider of Back-Office Solutions for the Hospitality Industry
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2 years ago
M3 Honored as Gold Stevie® Award Winner in 2023 American Business Awards®
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M3 Announces Upcoming 2023 Conference Season Attendance
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M3 Named 2022 Best Cloud-Based Financial Platform by Innovation in Business
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2 years ago
M3 Named Best Finance & Accounting Software for 3rd Consecutive Year in the 2023 HotelTechAwards
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2 years ago
M3 Propelling Into 2023 As It Surpasses 7,500th Hotel Milestone
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2 years ago
GF Hotels & Resorts Leverages M3's Back-Office Systems to Achieve Scale, Visibility, & Reliability for It's Portfolio
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2 years ago
M3's Boutique Accounting Services Assist North Star Lodging Management in Back-Office Procedures
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M3’s Director of Development, Named a Timmy Award Best Tech Manager Finalist
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M3 Releases Geofencing and Beacon Features Within Labor Management Mobile App
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Support
Verified Support
M3 has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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