M3 (Insight)

4.4 (244 REVIEWS)

HTR Score icon
HT Score  
94 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
User avatar image User avatar image User avatar image User avatar image User avatar image User avatar image

Raghavendran, Anna, Justin + 17 more experts recommend M3

Read Recommendations
Product Banner

M3 (Insight)

Ranked 3 (out of 71) in Business Intelligence

M3 Insight – Business Intelligence plus Budgeting & Forecasting designed specifically for hospitality.

User avatar image User avatar image User avatar image

Bell avatar Bell - AI powered product analyst

I analyzed all of M3’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like how M3 Accounting Software addresses industry-specific needs with robust features such as multi-property management, real-time financial reporting, and advanced automation. Its Detailed Accounts Payable and P&L modules help streamline financial operations, thereby reducing administrative overheads. The platform's capability to integrate with multiple PMS and data sources supports a 'single source of truth' for financial analysis. Users note the steep learning curve due to complex functionalities, suggesting potential improvements in user training and interface simplification.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

Davidson Hospitality, Hotel Equities, Sage Hospitality & 570 others

Read their reviews

What Types of Hotels M3 is Popular For

Size

23 | X-Small (1-9 room)

16 | Small (10-24 room)

76 | Mid-Sized (25-74 room)

353 | Large (75-199 room)

192 | X-Large (200+ room)

Country

592 | United States of America

28 | Canada

5 | Bahamas

4 | United Kingdom

3 | Mexico

3 | India

3 | Singapore

2 | Italy

2 | Cayman Islands

1 | United Arab Emirates

1 | New Zealand

1 | Kenya

1 | China

1 | Greece

1 | Malaysia

1 | Denmark

1 | Puerto Rico

Type

473 | Branded Hotels

293 | Bed & Breakfast & Inns

247 | Boutiques

219 | Airport/Conference Hotels

213 | Limited Service & Budget Hotels

165 | Luxury Hotels

153 | Resorts

138 | City Center Hotels

79 | Extended Stay & Serviced Apartments

38 | Hostels

23 | Motels

20 | Casinos

17 | RV Parks & Campgrounds

11 | Vacation Rentals & Villas

Region

623 | North America

8 | Europe

8 | Asia Pacific

8 | Central America

1 | Oceania

1 | Middle East

1 | Africa

Category

526 | Hotel Accounting Software

247 | Scheduling & Workforce Management

244 | Business Intelligence

What is M3?

Founded in 1998 | Headquarters in Lawrenceville (United States) | 554 employees
M3 (Insight) is a self-service business intelligence application tailored specifically for hotel management companies and owners. The platform centralizes data, becoming the single source of truth for a hotelier's portfolio. By integrating with recognized industry data providers such as M3 Accounting Core, M3 Budget and Forecast, STR, GSS, OTB, M3 Labor Management, and third-party labor data, it removes the hassle of gathering and managing data from multiple systems. This enables hoteliers to quickly generate detailed financial reports, robust document imaging, and customized insights, significantly improving operational efficiency and decision-making.

View website

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of M3 products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by M3

FAQs

Capabilities

Powerful Business Intelligence

Budget and Forecast

Hospitality Specific Drivers

Role Based Access/Security

Mobile Application

Features

Analytics

4/5 features

Forecasting, Budgeting & Planning

4/5 features

Data Management

4/5 features

Collaboration

4/5 features

Available Add-ons & Modules

M3 Accounting Core

Hotel Accounting Software
Top back-office software for hospitality, offering accounting, BI, and payroll solutions with real-time reports. The module-based financial solution includes automations, forecast and budgeting, intelligent document imaging, and mission-critical reports to help reduce overhead and labor costs. Stay competitive with comprehensive tools designed for your success.

PREMIUM ADD-ON

M3 Labor Management

Scheduling & Workforce Management
M3 Labor Management streamlines workforce management with labor time optimization, payroll integration, reporting, and mobile access. It offers secure time and attendance options, biometric verification, geofencing, and simplified forecast driven scheduling, bonus distribution, and contractor management, while providing flexible reporting and real-time labor tracking.

PREMIUM ADD-ON

M3 Reviews Summary

4.4
Very Good
Ease of Use
4.5/5
Customer Support
4.4/5
ROI
4.3/5
Implementation
4.3/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, M3 (Insight) is the #3 most trending product in the Business Intelligence category (out of 71) and the #94 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

M3 has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
94 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

M3 Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

M3 Average M3

Get an Instant Price Estimate

Enter your room count to get an instant price estimate for your property

No matching results

3

Success Stories

6

References

9

Featured Customers

More Products by M3

https://ucarecdn.com/11b2da6f-bf11-4f63-af18-723020195904/-/crop/781x489/0,0/-/preview/
https://ucarecdn.com/afb76f15-5362-433d-a816-f0bb96f6016e/
https://ucarecdn.com/35876395-78dc-4c66-bfa8-0cd131be6aa8/-/crop/1435x898/0,0/-/preview/

M3 Reviews

Hotelier Rating

Excellent
179
Very Good
28
Average
17
Poor
9
Terrible
11

Property Size

  • X-Small (12)
  • Small (7)
  • Mid-Sized (29)
  • Large (129)
  • X-Large (56)

Country

  • United States of America
    United States of America
    (208)
  • Canada
    Canada
    (9)
  • Mexico
    Mexico
    (2)
  • India
    India
    (2)
  • Bahamas
    Bahamas
    (1)
  • New Zealand
    New Zealand
    (1)
  • Malaysia
    Malaysia
    (1)
  • Denmark
    Denmark
    (1)
  • Singapore
    Singapore
    (1)
  • United Kingdom
    United Kingdom
    (1)
  • China
    China
    (1)
  • Puerto Rico
    Puerto Rico
    (1)

Region

  • North America
    North America
    (219)
  • Europe
    Europe
    (2)
  • Asia Pacific
    Asia Pacific
    (5)
  • Oceania
    Oceania
    (1)
  • Central America
    Central America
    (2)
10

M3

Assistant General Manager from 100 to 199 room Bed & Breakfast & Inn in Fort Wayne (United States of America)

Verified
2 days ago
In M3 it is a good program to use at our property it's easy to use not hard to navigate thru. If we have to reach out to M3 help desk they are always nice and knowledgeable and follow up even after helping.
Country United States of America
Assistant General Manager
Large Hotel
Alex from M3 replied
Hi Gina, Thank you for your wonderful review! We’re so glad to hear that M3 has been easy to use at your property and that our Help Desk team has provided the knowledgeable and friendly support you needed. It’s great to know that their follow-up made a difference in your experience. We truly appreciate your feedback and your perfect recommendation score—it means a lot to us. We look forward to continuing to support you and your team! Best regards, Alex Chiu Digital Marketing Specialist The M3 Team
9

Navigation and investigation Vendor support.

Accounting from in

Verified
2 days ago
1.Easy to locate information when in a tight response.2.Easy to isolate Vendors information and focus on just what you need to.
Accounting
Alex from M3 replied
Thank you for your thoughtful review! We’re glad to hear that you find it easy to locate and isolate vendor information quickly—especially when working under tight timelines. It’s great to know the system is supporting you in that way. We also appreciate your feedback on processing delays and login experiences. While password security measures are in place to keep data safe, we understand how repeated logins can feel inconvenient, and your input will be shared with our team as we continue to improve usability and stability. Thank you again for your valuable feedback and for recommending us—we’re grateful to have your trust! Best regards, Alex Chiu Digital Marketing Specialist M3 Team
8

Software is very easy to use.

Director of Finance from 50-74 room Bed & Breakfast & Inn in Farmville (United States of America)

Verified
2 days ago
I love the fact that all of my financials have the same look. Makes reviewing and analysis much easier. Customer Support is awesome!!!
Country United States of America
Director of Finance
Mid-Sized Hotel
3

This is so Archaic

GM from 75-99 room Bed & Breakfast & Inn in Belmont (United States of America)

Verified
3 days ago
This software is beyond in need of repair. Needs to have better clickable features. I don’t have anything to say positive about m3.
Country United States of America
GM
Large Hotel
Alex from M3 replied
Hi Michael, Thank you for taking the time to share such detailed feedback. We’re truly sorry to hear that your experience with M3 hasn’t met expectations. We understand how important speed, ease of navigation, and real-time data are for managing your property efficiently, and your comments highlight areas we are actively working to improve. Our product teams are continually enhancing performance and usability, and feedback like yours plays a key role in shaping those updates. While we regret that the current experience feels cumbersome, please know that your concerns have been heard and will be shared with the right teams. We also encourage you to reach out to our support team if you’re experiencing specific delays in timesheet approvals—we’d be glad to review your setup and see if there are adjustments that could help. Thank you again for your honesty. We appreciate the opportunity to improve and hope to earn back your confidence. Regards, Alex Chiu Digital Marketing Specialist The M3 Team
10

M3 survey

President Encore Hospitality from 1 to 4 room Branded Hotel in Dallas (United States of America)

Verified
8 days ago
staff is great to work with. The accounting software is great for hotels and restaurants and the business applications like Labor Productivity are extremenly useful.
Country United States of America
President Encore Hospitality
X-Small Hotel
Alex from M3 replied
Thank you for the Review Update on HotelTechReport.com! All of us at M3 really appreciate the feedback.
9

One Stop Screen

Accounts Payable Manager from 200 to 499 room Bed & Breakfast & Inn in Las Vegas (United States of America)

Verified
8 days ago
We currently work on two different systems, M3 being one of them. We use the accounts payable piece everyday. The best thing about this product is being able to see everything that we enter on one page. The check writer process is also so easy to navigate.
Country United States of America
Accounts Payable Manager
X-Large Hotel
Alex from M3 replied
Thank you for the Review Update on HotelTechReport.com! All of us at M3 really appreciate the feedback.
10

Great tools and programs

Senior VP from 100 to 199 room Bed & Breakfast & Inn in Alpharetta (United States of America)

Verified
8 days ago
Our company has used M3 programs for over 18 years. They have been very consistent and always strive to improve the product. Service and communication are reliable and helpful. The new insight system is user friendly and allows us to review data in real time. We also love the ability to create dashboards from the data. The budget and foreca...
Country United States of America
Senior VP
Large Hotel
Alex from M3 replied
Thank you for the Review Update on HotelTechReport.com! All of us at M3 really appreciate the feedback.
10

Long Time User of M-3

CFO from 50-74 room Branded Hotel in New York City (United States of America)

Verified
8 days ago
We are a longtime M-3 user (since 2003). We have enjoyed hour relationship due to the fact that we have seen regular and significant updates to the products which have allowed up to keep pace with an ever changing financial environment. There has never been a charge for the upgrades and we are paying on a per location basis what we did in...
Country United States of America
CFO
Mid-Sized Hotel
Alex from M3 replied
Thank you for the Review Update on HotelTechReport.com! All of us at M3 really appreciate the feedback.
10

I have a nice experience with M3 accounting software.

Sr. Accounts Executive from 100 to 199 room Luxury Hotel in Los Angeles (United States of America)

Verified
2 months ago
I like the most are reports part of M3, which is very useful for the hotel industry as whole. Thank you!
Country United States of America
Sr. Accounts Executive
Large Hotel
Alex from M3 replied
Thank you for your kind words! We’re so glad to hear that the reporting features in M3 have been especially valuable to you and your hotel operations. Helping hoteliers access meaningful, actionable insights is exactly what we strive for. We also appreciate your continued trust in M3 over the past three years—it means a lot to us. If there’s ever anything we can do to enhance your experience further, don’t hesitate to reach out. Thanks again for being part of the M3 community! Best regards, Alex Chiu Digital Marketing Specialist, M3
0

Customer service not helpful

GM from 100 to 199 room Bed & Breakfast & Inn in San Jose (United States of America)

Verified
2 months ago
it's easy to use but that is all i have to say and you are pushing me to say more
Country United States of America
GM
Large Hotel
Alex from M3 replied
Thank you for your feedback — we truly appreciate you taking the time to share your experience. We’re glad to hear that you find the platform easy to use, though we’re sorry to learn that our support did not meet your expectations. We take urgent matters seriously and are always looking for ways to improve our response times and overall customer service. Your input helps us do that. If you’re open to it, we’d love to connect directly and learn more about your experience so we can make it right. Thank you again for being part of the M3 community. — The M3 Team
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 25

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

M3 Accounting was built for the hotel industry specifically, so its solutions match and evolve with the industry's needs. M3 offers an excellent tool with comprehensive financial management capabilities, user-friendly interfaces, and integration options.

Question:

What differentiates this product or service from the competition?

Answer:

M3 allows you to customize your reporting depending on your unique needs, they invest in staff training, and leverage operational benchmarking by HotStats to complement their own products and services.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

I would advice them to make use of all the support options M3 has to offer to make sure that they are setting up the reports and accounts to meet their unique needs. M3 is very responsive and has multiple ways of communicating with customers, so don't miss your chance to engage with them!

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 4 recommend
Recommended by
RecommendationAvatar
Laura Resco Director - Hotel Intelligence Americas @ HotStats
RecommendationAvatar
Melanie Crow SVP Sales Enablement @ Inova Payroll, Inc.
RecommendationAvatar
Michael Grove COO @ Hotstats
RecommendationAvatar
Alexis Werner Strategic Accounts Manager @ SIB Fixed Cost Reduction
RecommendationAvatar
Stuart Ethridge EVP - Strategic Partners @ Netchex
RecommendationAvatar
Laura Resco Director - Hotel Intelligence Americas @ HotStats
RecommendationAvatar
Melanie Crow SVP Sales Enablement @ Inova Payroll, Inc.
RecommendationAvatar
Michael Grove COO @ Hotstats
RecommendationAvatar
Alexis Werner Strategic Accounts Manager @ SIB Fixed Cost Reduction
RecommendationAvatar
Stuart Ethridge EVP - Strategic Partners @ Netchex
RecommendationAvatar
Melanie Crow SVP Sales Enablement @ Inova Payroll
RecommendationAvatar
Melanie Smith Clary Partner Marketing Lead @ Netchex
Are you a consultant or vendor that recommends M3? Leave a recommendation

News

logo

M3

2 months ago

M3 Appoints New CTO and VP of HR, Launches Next Evolution of CoreSelect

post image
logo

M3

4 months ago

M3 Honored As Bronze Stevie® Award Winner In 2025 American Business Awards®

post image
logo

M3

5 months ago

Celebrating a Decade of Success: M3 and Inova Payroll’s Partnership Fuels Hospitality Industry Growth

post image
logo

M3

5 months ago

M3 and SIB Strengthen Strategic Partnership to Deliver Greater Cost Savings, Efficiency, and Financial Clarity for Hoteliers

post image
logo

M3

6 months ago

M3 Partners with Edenred to Revolutionize Financial Operations in the Hospitality Industry

post image
logo

M3

6 months ago

M3 and Reeco Announce Strategic Alliance to Simplify Hospitality Procurement & Financial Management

post image
logo

M3

6 months ago

JoAnn Kintzel Joins M3 as CEO Following Blackstone Acquisition

post image
logo

M3

8 months ago

M3 Named Best Finance & Accounting Software and Best Labor Management Software in the 2025 HotelTechAwards

post image
logo

M3

9 months ago

M3 Honored with Silver Globee® Winner at the 17th Annual 2024 Globee® Awards for Achievement (Women in Business)

post image
logo

M3

1 year ago

Blackstone Acquires Majority Stake in Leading Hotel Accounting Software and Services Provider M3

post image
logo

M3

1 year ago

The Story of Crescent Hotels & Resorts

post image
logo

M3

1 year ago

M3 and Paymerang Expand Partnership to Accelerate Payment Automation for Hotel Finance Teams

post image
logo

M3

1 year ago

M3 and AvidXchange Expand Partnership

post image
logo

M3

1 year ago

M3 Honored as Gold Stevie Award Winner In 2024 American Business Awards

post image
logo

M3

1 year ago

Energage Named M3 A Winner of the 2024 Top Workplaces USA

post image
logo

M3

1 year ago

M3 Announces Two New Executive Team Members

post image
logo

M3

1 year ago

M3 Named 2023 Most Innovative Cloud-Based Financial Platform 2023 - North America by Innovation in Business

post image
logo

M3

1 year ago

M3 Named Best Finance & Accounting Software for the 4th Consecutive Year in the 2024 HotelTechAwards

post image
logo

M3

1 year ago

M3 Unleashes Cutting-Edge, Next-Generation Accounting Platform

post image
logo

M3

1 year ago

M3 and Trintech Release New Enhancements to Streamline Financial Processes

post image
logo

M3

2 years ago

M3 Announces Promotion of Two Senior Executives

post image
logo

M3

2 years ago

A Blueprint for Success: Unraveling the Complexities of Budgeting and Forecasting

post image
logo

M3

2 years ago

M3 Achieves Remarkable Q1 Sales Results as the Leading Provider of Back-Office Solutions for the Hospitality Industry

post image
logo

M3

2 years ago

M3 Honored as Gold Stevie® Award Winner in 2023 American Business Awards®

post image
logo

M3

2 years ago

M3 Announces Upcoming 2023 Conference Season Attendance

post image
logo

M3

2 years ago

M3 Named 2022 Best Cloud-Based Financial Platform by Innovation in Business

post image
logo

M3

2 years ago

M3 Named Best Finance & Accounting Software for 3rd Consecutive Year in the 2023 HotelTechAwards

post image
logo

M3

2 years ago

M3 Propelling Into 2023 As It Surpasses 7,500th Hotel Milestone

post image
logo

M3

2 years ago

GF Hotels & Resorts Leverages M3's Back-Office Systems to Achieve Scale, Visibility, & Reliability for It's Portfolio

post image
logo

M3

2 years ago

M3's Boutique Accounting Services Assist North Star Lodging Management in Back-Office Procedures

post image
logo

M3

2 years ago

M3’s Director of Development, Named a Timmy Award Best Tech Manager Finalist

post image
logo

M3

2 years ago

M3 Releases Geofencing and Beacon Features Within Labor Management Mobile App

post image
logo

M3

2 years ago

M3 Eases Back-Office Processes For Summit Hospitality

post image
logo

M3

3 years ago

M3 Releases New Features Within Budget and Forecast Tool

post image
logo

M3

3 years ago

M3 Aids GF Hotels & Resorts in Exponential Growth

post image
logo

M3

3 years ago

M3 Adds 7,000th Hotel as Record Growth Continues

post image
logo

M3

3 years ago

M3 Wins Globee® in the 14th Annual 2022 Golden Bridge Business and Innovation Award

post image
logo

M3

3 years ago

M3 Releases New Features Within Labor Management Mobile App

post image
logo

M3

3 years ago

M3 Recognized as Top Employer in Greater Atlanta Area

post image
logo

M3

3 years ago

M3 Recognized as Company of the Year - Hospitality & Leisure in 2022 American Business Awards®

post image
logo

M3

3 years ago

M3 Benefits Luminous Hotel Management Through the Power of It's Top Rated Hotel Accounting Solution

post image
logo

M3

3 years ago

M3 and Trintech Announce Strategic Partnership to Help the Hospitality Industry Streamline and Automate the Financial Close Process

post image
logo

M3

3 years ago

M3 Helps Launch $350k Ukraine Relief Initiative by Becoming a Founding Partner of HospitalityforPeace.org

post image
logo

M3

3 years ago

M3 Announces Keynote Speaker for 2022 Partners’ Meeting

post image
logo

M3

3 years ago

M3’s New Mobile App Takes the Work out of Labor Management

post image
logo

M3

3 years ago

M3 Named Best Reporting & Accounting Software in 2022 HotelTechAwards

post image
logo

M3

3 years ago

M3 Launches M3 Expense Management, Powered by SIB, Offering Cost Reductions and Spend Analyses to Customers

post image
logo

M3

4 years ago

M3 to Showcase Latest Offerings and Developments at 2021 HITEC Dallas

post image
logo

M3

4 years ago

How To Choose a Hotel Accounting Package

post image
logo

M3

4 years ago

M3 Receives National Recognition as Top 2021 Employer

post image
logo

M3

4 years ago

M3 Looks Ahead to 2021 AAHOA Convention

post image
logo

M3

4 years ago

M3 Named Gold Globee® Winner in the 13th Annual 2021 Golden Bridge Business and Innovation Awards

post image
logo

M3

4 years ago

M3 Welcomes Over 25 New Accounting Core Customers

post image
logo

M3

4 years ago

M3 Launches Labor Management Mobile App

post image
logo

M3

4 years ago

M3 Donates $100,000 to Support India COVID-19 Relief

post image
logo

M3

4 years ago

M3 Welcomes Sage Hotel Management to Growing Customer Base

post image
logo

M3

4 years ago

How Hoteliers Should React to New Forecasting Challenges in 2021

post image

M3 Integrations

Need better tech connections?
SPONSORED

Find Great Pairing Apps

No matching results

No matching results

filtering integrations
Company Functionality
Cloudbeds
Cloudbeds

90% recommended by 1705 hotels

Channel Managers
+2 more
Actabl
Actabl

93% recommended by 1517 hotels

Scheduling & Workforce Management
Oracle Hospitality
Oracle Hospitality

92% recommended by 604 hotels

Property Management Systems
Mews
Mews

92% recommended by 594 hotels

Property Management Systems
RMS
RMS

85% recommended by 362 hotels

Hotel Management Software
HOTELTIME
HOTELTIME

93% recommended by 326 hotels

Hotel Restaurant POS Systems
WebRezPro
WebRezPro

94% recommended by 229 hotels

Property Management Systems
Stayntouch
Stayntouch

94% recommended by 214 hotels

Property Management Systems
roommaster
roommaster

88% recommended by 162 hotels

Hotel Management Software
Visual Matrix PMS

This integration hasn’t been verified by Visual Matrix PMS yet.

Visual Matrix PMS

91% recommended by 122 hotels

Hotel Management Software

Support

Verified Support

M3 has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

Request a Quote

Response Time

2 days

Recommended

89%

Still gathering info?

Schedule a free 30-minute product demo consultation

Schedule free demo

Get recommendation Image
Live

Download the Free Guide

By clicking the button above, you acknowledge, consent, and agree to the following: a) Our Privacy Policy and consent to receive notices and other communications electronically. b) We take your privacy seriously. You are providing express written consent for Hotel Tech Report to share your information with Our Partners to contact you via email.

Your guide was sent!

Your guide was successfully sent to .


English (EN)
Terms of Use · Privacy Policy · Newsletter · About
Copyright © HotelTechReport 2025

Get personalized product recommendations

Product recommendations advisor

Ghostel icon

Let´s lookup your hotel information