How to Choose the Best POS System for Your Hospitality Business
By Hotel Tech Report
Last updated October 28, 2022
6 min read
Before the pandemic, analysts estimated that consumers and businesses worldwide would make 841 billion noncash transactions in 2023 – up 46% from 2018. Noncash transactions have only gotten a boost from the pandemic, as consumers demand a socially-distanced, contactless way to pay: tap-and-go credit and debit cards, or mobile wallets like Google Pay and Apple Pay.
However, not all hotels are equipped to handle these types of payment methods. As virtual payments become more popular, hotel managers must upgrade their point-of-sale system to accept payments anywhere, anytime. The convenience of being able to accept any form of payment at your hotel is an easy way to improve guest satisfaction, while the many integrations of today’s POS systems can help your team work more efficiently with fewer errors.
Whether you own a retail store, restaurant or hotel you will need a POS to run your business and power your back-office operations. Decades ago clunky cash registers cluttered countertops around the world and created nightmares for small business owners. Today those business needs are met by fast, mobile and powerful POS systems at a fraction of the cost. Today point of sale software is at the center of mobile payments and finding the right POS is absolutely critical to ensuring business efficiency.
This article is for you if:
Your business is running on decades old technology and you need a modern POS
Your current system isn't giving you access to customer data and real time sales reports
You want a way for customers to quickly checkout via touch screen POS terminals
Your current setup won't allow you to efficiently integrate with customer loyalty programs, customer relationship management software (CRM) or accounting software like Quickbooks
Your employees tell you that your current system isn't user-friendly
Let's dive in!
What is a (Point of Sale) POS System?
A point-of-sale system, or POS system, is a tool that allows your hotel to accept payments. There are three basic components to today’s POS systems:
Hardware: there are a couple of different parts of POS hardware. A card terminal is needed to accept credit cards, debit cards, and mobile wallet payments. Other tools include a receipt printer, cash drawer, and scanner to ring up items with bar codes.
Software: the software on your POS allows you to choose from a database of items for which to charge. Ring up a sale, view customer transaction records, manage your inventory, and get analytics and reporting through a POS platform.
Payment transfers: the POS sends money from the guest’s account to your hotel’s linked bank account after each sale.
These are the main components of a POS system – but they come together in all shapes and sizes.
POS System Features
POS systems can do more than just process transactions. They integrate with your existing hotel technology to help your property run smoothly. Look for a POS that has these features.
The terminal and other equipment that makes up your point-of-sale can be as small as a dongle that attaches to a phone or iPad, or as big as a computer screen. Think about where you are using your point-of-sale: if you wish to add a POS system to your room service team to allow guests to pay when their order is delivered to their door, a mobile POS might be the best option. If you’re looking for something to use in your restaurant, a terminal like the Clover Station or Square Register might be a better fit.
Barcode scanner: Retail POS systems need a barcode scanner where hotel and F&B outlets may not
Credit card readers: All POS systems must include a card reader to accept major credit cards
Each POS provider offers its own platform through which to run your hotel’s sales and operations. Look for a cloud-based system that allows the provider to send updates through without any lag time or effort needed from your team. Other software features to look for include:
Inventory data: does the software have robust and actionable analytics?
Security: is the tool PCI DSS compliant and can it accept EMV?
Integrations: can the POS speak to other software in your hotel technology stack? Does it have the right payment processor integrations?
Automation: can the POS platform be set up to save your team time?
Flexibility: can the software be set up to grow with your hotel’s needs?
Some tools, like Clover, offer a host of third-party apps that you can add to make your POS even more powerful. These apps configure your POS for whatever aspect of your hotel you’re trying to improve. For instance, the employee schedule can be run through the Homebase app. The KitchenDisplay app fires orders to the kitchen and organizes tickets to reduce error and help your team serve guests efficiently. Gusto’s Payroll app automates your payroll and takes out your federal, state, and local payroll taxes to reduce admin and human error. There are lots of things a POS can do beyond simply accepting payments and tracking sales.
What are the Benefits of a POS Solution?
If you don’t have a POS system at your hotel, you’re missing out on the opportunity to capture more sales, help your team run efficiently, and improve guest satisfaction. Here are a few key benefits to implementing a POS system at your property.
Accept all payment options
Research shows that only 17% of global card payments will be made using cash by 2022. The pandemic has caused a sharp upswing in the adoption of contactless payment and mobile wallets. Your guests expect to be able to pay using whatever method they prefer: EMV chip, Apple Pay, gift card, and any other digital wallet option. A POS with fully integrated credit card processing gives you the ability to accept any form of payment. It’s a win-win: your property never misses a sale, and your customer is able to check out conveniently using their preferred payment method.
Improve your guest loyalty program
Many POS systems allow you to gather and organize guest information more effectively. Transaction records are stored in a database that tells you what a guest purchased, their contact information, when they last interacted with your hotel, and any other pertinent details you can use for marketing purposes. Go beyond basic sales data and integrate your POS with your hotel CRM and email marketing and your other platforms to get a complete picture of a guest’s preferences and customer insights.
Better inventory management
Managing a lobby shop or trying to cut down on restaurant waste? Instead of dedicating staff time to ordering inventory, keeping an eye on the supplies, and monitoring sales, your hotel POS system can be set up to manage inventory for you. Use the tool in your on-site restaurant to see when supplies are low and set up alerts when it’s time to put in a re-order.
“Manually reconciling inventory across all the places you sell and store your products is tedious and prone to human error. When your inventory syncs automatically, you know exactly how much stock you have and where it is at any given time,” explained Shopify. “It’s also easy to understand how well each product is selling and create purchase orders based on performance and updated stock levels.”
Track and analyze your sales
Unlike a simple cash register, a POS system can tell you how well your hotel is doing financially in real-time. Many POS systems are equipped to provide daily reports on your sales, customer behaviors, and even employee productivity. The same terminal you use to process credit cards can also become the hub for employees to clock in and clock out. Analyze how your sales compare to the previous month, quarter, or same time last year.
How to Choose a POS System (Feature Functionality)
There are many, many POS vendors on the market, each offering their take on sales software and hardware that can help your hotel run better. Consider the following factors when choosing a POS partner.
Security: any system that stores guest information and payment data is going to be at risk. Ask vendors what processes and tools are in place to keep your guest data secure. Your POS system should be compliant with the data security standards established by the Payment Card Industry (PCI). Look for something that encrypts payment data and can accept EMV cards.
Adaptability: when the pandemic hit, many restaurants began offering delivery for the first time – and the POS became a critical component of making that shift. Look for a partner that can offer online ordering, delivery, and other ancillary services as your hotel business scales and grows.
Cost: pricing your POS requires estimating two components. The hardware is usually sold as either an all-in-one POS or a pre-configured kit with add-ons. For instance, you may wish to get a receipt printer, stand, or reader in addition to a card processing terminal. POS partners also charge ard processing fees – a percentage of the total sale amount, plus a nominal flat fee. Make sure to ask each vendor how much these fees will be per transaction. When considering cost it's important to also factor payment processing fees as they can far outweigh the subscription price on hardware and software combined.
Flexibility: the best POS options are cloud-based so that your hotel team can see sales data and accept payments on multiple devices throughout the property. “An added benefit of cloud-based POS software is that it eliminates the need for costly upgrades and minimizes security risks traditionally associated with client-server systems,” adds Shopkeep.
Customer Support: find out if the partner has 24/7 support. In case of technical issues, you want to be able to reach a live person through email, phone, or live chat.
Of course, you should also ask how the POS system integrates with your existing CMS, PMS, booking engine, and more.
Hotel POS Systems (vs Retail and Restaurant POS System)
There are a few different parts of your property where you can install a POS: the hotel gift or lobby shop, your on-site restaurant, or the spa. Anywhere where you need to ring up guest payments is where you will need a POS.
However, unlike most retailers, hotel POS systems are most effective when they connect with your PMS. It’s very common for guests to post bills to their rooms when staying at a hotel, and while this could be manually done, a purpose-built hotel POS will have an automatic interface to your property management system (PMS).
Hotel technology is meant to make your team’s job easier. A POS built for hotels can integrate easily with your existing systems to automatically add a charge to a guest’s final payment, rather than making your team manually add in expenses throughout that person’s stay.
Read more about the best POS systems for hotels in our Next-generation POS Hospitality Software ebook.