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10 Best Social Media Tools Software

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Hootsuite

Geography: Global Verified Customer Support: No
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Sendible

Geography: Global Verified Customer Support: No
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Buffer

Geography: Global Verified Customer Support: No
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Carusele

Geography: Global Verified Customer Support: No
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Lithium

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MediaKix

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Recent Social Media Tools Articles

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Is your property social media ready?

by
Lara Salomon
3 months ago

One of the fundamental challenges for hospitality marketers is the need to inspire trust in people who have never met you or anyone from your business, usually from thousands of miles away. Luckily, your prospective guests are already predisposed to trust your past guests, and what they have to say about your property in the way of user-generated content, or UGC. We have spoken about the importance of social proof and UGC before, and have even discussed some of the ways you can encourage more guests to post content about your offerings, but one of the most effective forms of user generated content, the photograph, is also one of the most difficult to encourage. So, we thought we would look at some great real-world examples of the ways you can encourage guests to take (and share) photos of your property.   Create vignettes around your property that people want to photograph Analysis has shown that one of the most mentioned (and presumably photographed) aspects of a hotel room on social media is the view, and a quick browse through twitter shows no shortage of “view from my hotel room” style tweets. But what do you do if your view simply isn't that great? You could relocate, of course, but a less drastic option would be to create little vignettes, or styled still lifes dotted around your rooms and common spaces that make your guests think “this will impress my friends”, “that really sums this place up” or “I’d like to remember this scene”. A clever piece of furniture, remarkable holiday decorations or even something as simple as a striking flower arrangement can do the trick.   Show guests where the best photo opportunities are The trend of giant yellow frames for tourists to pose in took off for a reason – it’s cute, quick, fun, and means that travellers don’t have to apply mental effort to deciding where to take their photos, and can instead just concentrate on enjoying themselves.   Pointing out to your guests where the best photo opportunities are doesn’t have to involve great big yellow boxes, if that’s not your style. A subtle floor sticker that says “great selfie spot” or even some strategic positioning of wall art with your brand's hashtag is often enough to get social media savvy travellers snapping away.   Do something innovative, amusing or unexpected It can be tricky to figure out how to get this one right while being careful to stay true to your brand, but doing something unusual is often a great way to get social media attention. An amusing sign, innovative check in procedure, interesting decor and even a quirky bedside phone earn hotels some social media airtime.   Go out of your way to surprise and delight your guests Striving to surprise and delight your guests has far-reaching benefits. Guests who are looked after personally, or exceptionally impressed with how your property or team go the extra mile, are more likely to mention it in reviews, to their friends and family, and share photo evidence on social media. You don't have to give each and every guest a personalised welcome package if it’s not in your budget, but even small touches, when thoughtful, will find their way into your guests hearts and onto their social media feeds.   Quick tips: Making the most of your guests’ photos There are plenty of ways to ensure you are making the most of your property’s UGC, but with photos, there are a few key things to remember:   1. Keep an eye on your hotel’s location and other related hashtags and keywords Just because a guest has snapped the perfect pic at your hotel, it doesn’t mean they will tag you. For guests, the name of the accommodation provider isn't always top of the list of things they want to tell their friends. To ensure you don’t miss out on great UGC, keep and eye open for posts from near your hotel, or mentioning keywords like vacation plus your area. 2. Acknowledge and thank guests for their shares and posts Whenever you come across a photo of your property shared on social media, regardless whether you have been @mentioned or if the guest has used the correct hashtag, you still have a chance to assert your brand. Simply reply to the post from your brand’s account with a simple “Thanks so much for sharing this photo! We pride ourselves on [whatever the image is about]!”. This not only makes your guest feel appreciated, it also gives you the chance to ensure your brand is associated with the image. 3. Ask before you repurpose Of course, it’s easy to embed and link to social media photos (as we have done in this post) but if you’re planning on sharing your guests images, its always a good idea to ask permission first – and it gives you an opportunity to politely engage in their social media conversations and ensure that all their followers know exactly where the photo they are admiring was taken.   Encouraging guests to take, and post, photographs at your property can take some work, but the reward is clear to see, not just for you, but for all those who will get to witness your property’s glory across social media, and be inspired to visit in real life.

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How to Maximize Your Hotel's Bookings By Aligning Your Technology With Your Goal

by
Hotel Tech Report
1 week ago

The growth in technology tools for hotels has complicated life for hoteliers. While it has always been important to bring potential guests into the conversion funnel, there are now many ways to both capture and convert lookers to bookers. When considering the different ways to bring prospects into your hotel’s funnel, it can be helpful to start with the goal and then look at technologies that accomplish that goal. This approach differs from other common vendor evaluation processes in one key way: it puts the goal first rather than the category. For instance, rather than comparing only direct booking tools to one another, this process focuses on the desired outcome -- and then compares tools across categories that may help a hotel achieve that outcome. With this outcome-based approach, hotels have stronger odds of successfully matching with the correct vendor for a specific issue.   "I want to improve conversion on my website" When it comes to getting more direct bookings, it’s all about the hotel website. After all, a hotel with a buggy website and poor user flow will scare off many potential guests who seek a trustworthy booking experience. Direct booking tools promise growth in direct bookings by increasing conversions on a hotel’s website through price check tools, real-time guest messaging, smart segmentation, and pricing optimization. These direct booking tools offer a mix of capabilities, so it’s best to evaluate each according to how your hotel prioritizes direct bookings. Booking engines are a necessity for selling rooms directly. Without a modern and intuitive interface that’s optimized for conversion, guests will go elsewhere out of frustration or suspicion. Look for a booking engine with real-time inventory updates; otherwise, you risk double booking across channels. Reputation management is more than just an operational tool: it’s also handy for marketing. Most hotel reputation management solutions have the ability to feature previous guest reviews on your website; doing so can dramatically boost your conversion rate. Virtual tours can help conversions. When potential guests consider a hotel, they want to be certain that the property is as advertised. Consider investing in a virtual tour to give guests piece of mind.   "I want to drive new traffic to my website" Once a website has been optimized for direct bookings and conversion, the next step is to entice more potential guests to it. There’s a blended approach to making this happen.   Content marketing is one of the most affordable ways to engage potential guests and to bring them to your website. With great content, you’ll have an engaging website to attract visitors, as well as plenty to post on social media. Be sure to make your content relevant to your guest profile. Social media is a challenging place but can deliver results when done right -- especially for distribution of the great content you’ve created! Social media is also a goldmine of consumer insights. Leveraging social media tools can bring you closer to your customers. Influencer marketing continues to be a growth area for hospitality marketers. Inviting influencers to experience the property, or paying them to post about the property, appeals to hotels looking to reach particular demographics. These influencer marketing tools should factor into the mix, helping identify the right influencers and tracking the success of your campaign. Digital marketing agencies are assets for those hotels that have enough budget to engage subject matter experts. Hospitality marketing agencies use their experience across clients to build high-impact campaigns that can be quite intimidating to deploy solo.   "I want to bring back old guests" According to research from the company that invented the Net Promoter Score, increasing customer retention rates by 5% increases profits by 25% to 95%. Statistics aside, it really comes down to customer acquisition cost for hotels. With each booking channel taking a large commission for bringing in a guest, it can be extraordinarily lucrative to re-engage former guests. Loyalty programs are helpful assets to organize and track a comprehensive loyalty program for independents. The best technology will give you insights into your guest profiles, and help you craft the best offerings to each group.  Read our article "Do independent hotel loyalty programs actually work?" to decide if this option is right for your hotel or properties. Email marketing is a critical piece of the loyalty puzzle. When evaluating email marketing tools, you want to be sure that it integrates with your existing loyalty program and hotel