Liutauras Vaitkevicius, the Managing Director of The Zetter Group, shares insights into the successful tech stack that has propelled his boutique hotel group to new heights in the latest episode of Hotel Tech Insider. With over 17 years of experience in the industry and a background in operations and revenue management, LV has led over 30 system migrations and built several tech stacks from scratch. His strategic approach to technology implementation, focusing on cost controls and personalized guest experiences, has earned The Zetter Group recognition as a leader in the industry. Dive into this episode to discover how LV leverages technology to drive success in the competitive hospitality landscape.
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Being High Tech But Keeping it Invisible to Customers
In the latest episode of our podcast, we delve into the dynamic and ever-evolving world of hotel management systems. As technology continues to reshape the hospitality landscape, understanding these changes is crucial for staying competitive and enhancing guest experiences. From the fundamental shifts in traditional Property Management Systems (PMS) to the strategic adoption of minimal in-room tech, we explore how hotels like the Zetter Group are navigating these transformations. Join us as we discuss five key areas that underscore the integration of technology in the hotel industry:
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Evolution of PMS: The episode discusses the evolution of Property Management Systems (PMS) in the hotel industry over the last few years. Traditionally, PMS held crucial customer data and transactional information, but the role of PMS has been shrinking as new technologies emerge. The speaker emphasizes the importance of understanding customer data and behavior through analytical tools like CRM to enhance the guest experience and tailor services to meet evolving customer needs.
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Housekeeping Management System: Implementing a housekeeping management system has made personalizing guest stays easier for the Zetter Group. By integrating technology that automates housekeeping tasks and maintenance requests, the hotel can ensure efficient operations and timely responses to guest needs. The system allows for seamless communication between housekeeping staff and maintenance teams, improving overall guest satisfaction and operational efficiency.
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Minimal In-Room Technology: The Zetter Group consciously chooses to keep in-room technology to a minimum to maintain a human element in hospitality. By focusing on personalized interactions and avoiding intrusive technology, the hotel aims to provide a unique and boutique experience for guests. The decision to prioritize human interaction over excessive in-room tech aligns with the hotel's brand identity and commitment to delivering exceptional customer service.
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Efficient Tech Stack: The Zetter Group utilizes a comprehensive and efficient tech stack to streamline operations and enhance guest experiences. By leveraging open API platforms and integrating various systems like CRM, distribution tools, and POS systems, the hotel ensures seamless communication between different departments and enhances data analysis capabilities. The tech stack enables the hotel to make data-driven decisions, optimize revenue management, and improve overall operational efficiency.
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Focus on Cost Controls: The episode highlights the importance of cost controls in the current dynamic and fast-changing environment of the hospitality industry. The speaker emphasizes the need for real-time visibility into expenses and revenue projections to make informed decisions and adjust operations accordingly. By leveraging technology to monitor costs, analyze data, and forecast financial trends, hotels can effectively manage expenses, optimize profitability, and adapt to market fluctuations.
The Zetter Group's Tech Stack and Philosophy
LV shares his critical views on the current state and future of Property Management Systems (PMS) and other legacy systems in the hospitality industry. Challenging the traditional reliance on these outdated platforms, he argues for a shift towards more modern, flexible solutions that can better meet the demands of today's dynamic market. In addition to technological upgrades, he also discusses the pivotal role of cost controls and the essential skills needed for hoteliers to thrive. Here are the key points he addresses:
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He believes that legacy PMS and legacy systems are on a slow and painful decline, contrary to what many hoteliers may think. He argues that these systems are becoming outdated due to their limitations, lack of open API, and risk of data loss if hardware fails. Vaitkevicius emphasizes the importance of evolving technology and moving away from these legacy systems to more modern, flexible solutions.
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LV also prioritizes cost controls as a key business objective, focusing on real-time visibility of expenses and revenue projections. He stresses the significance of using technology to maintain a clear overview of financial aspects, enabling quick decision-making and adjustments to ensure business success.
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In terms of skills, LV highlights flexibility, decision-making, and continuous learning as crucial attributes for hoteliers in today's dynamic environment. He emphasizes the need to adapt quickly, make informed decisions, and stay updated with industry developments to navigate the ever-changing landscape effectively.
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SUMMARY STATS
HT Score
100
Reviews
1248
Experts
56
Integrations
59
Popularity
#52
The Scoop
Lighthouse stands out in the context of revenue management due to its integration capabilities with Pace, a sophisticated revenue management solution. He explains that Lighthouse offers a wealth of essential data that supports critical revenue management decisions. It enables directors to analyze various metrics, including demand, website conversion rates, and relevant airline dates, allowing for informed decisions on pricing and promotions. The seamless integration of Lighthouse with Pace ensures that the team has access to the most current information, facilitating timely adjustments that optimize revenue.
95% recommended by 1376 hotels
NH Hotels, Soho House, Six Senses & 1373 others
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SUMMARY STATS
HT Score
98
Reviews
201
Experts
16
Integrations
16
Popularity
#10
The Scoop
Flexkeeping is a system used by the hotelier that allows for efficient management of housekeeping and maintenance operations. It enables notifications to be sent to the appropriate staff members in real-time, ensuring that tasks are addressed promptly. The system also supports multiple languages, making communication easier among the team members. By using Flexkeeping, the hotel is able to streamline operations, improve efficiency, and enhance the overall guest experience.
97% recommended by 178 hotels
Sheraton, Hilton, Accor & 175 others
SUMMARY STATS
HT Score
86
Reviews
174
Experts
11
Integrations
11
Popularity
#12
The Scoop
Liutaraus emphasizes the effectiveness of Pace, particularly in its role beyond just a distribution tool—it functions as a comprehensive revenue management tool. He highlights how Pace seamlessly integrates with benchmark solutions, providing an extensive dataset that enables directors to delve into metrics such as demand, website conversion rates, and airline dates. This integration allows for informed decision-making based on real-time data, aiding directors in quickly adjusting rates and promotions in response to market dynamics. Liutaraus particularly appreciates how Pace empowers the team to swiftly respond to external events like concerts or special occasions, enabling them to adjust prices and promotions efficiently and autonomously, thus maintaining competitiveness in the fast-paced market.
93% recommended by 147 hotels
Mama Shelter, Freehand, the Hoxton & 144 others
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SUMMARY STATS
HT Score
96
Reviews
321
Experts
27
Integrations
33
Popularity
#6
The Scoop
GuestRevu provides aggregated data from internal service and external review platforms like Booking.com, TripAdvisor, Google, Expedia, and Facebook. The tool allows The Zetter to analyze the full guest journey, including booking details, stay experiences, and post-departure reviews. This data integration helps them understand customer behavior and preferences better, enabling them to personalize their services and improve the overall guest experience.
95% recommended by 443 hotels
Mint Hotels, Code Pod Hostels, Providence Hospitality & 440 others
SUMMARY STATS
HT Score
16
Reviews
42
Experts
2
Integrations
9
Popularity
#2
The Scoop
Roomdex is an upselling tool that LV implemented at his hotels. It allows his team to offer room upgrades and additional services to guests in a subtle and non-intrusive manner. By dynamically suggesting upgrades based on availability and guest preferences, Roomdex helps increase revenue through upselling while maintaining a personalized and guest-centric approach.
95% recommended by 33 hotels
SUMMARY STATS
HT Score
83
Reviews
61
Experts
20
Integrations
24
Popularity
#3
The Scoop
For-sight helps The Zetter understand customer behavior, preferences, and booking patterns. By analyzing data from various sources, they can personalize guest experiences, predict future needs, and tailor marketing strategies to enhance customer satisfaction and loyalty.
96% recommended by 55 hotels
SUMMARY STATS
HT Score
0
Reviews
11
Experts
15
Integrations
108
Popularity
#0
The Scoop
The Zetter uses apaleo to manage customer data, transactions, and credit card details. The system allows them to have real-time visibility into their operations and make data-driven decisions to optimize their business. LV selected apaleo because of its open-API philosophy.
98% recommended by 14 hotels
MK Hotels, Zetter Hotels, Tailor Made Hotels & 11 others
Hoteliers, in the ever-evolving landscape of the hospitality industry, staying ahead of the curve is paramount. The conversation with Liutauras Vaitkevicius, Managing Director of The Zetter Group, sheds light on the crucial role of technology in driving success for boutique hotels. From the shrinking role of legacy PMS systems to the importance of flexibility and ongoing learning, the insights shared in this episode are invaluable for hoteliers looking to thrive in today's dynamic environment.
LV emphasizes the need for cost controls and the power of technology in providing real-time visibility into business operations. The focus on personalized guest experiences, efficient housekeeping management, and dynamic upselling techniques highlights the innovative ways technology can enhance customer satisfaction and drive revenue growth.
The discussion around the importance of networking, continuous learning, and the ability to adapt to new developments underscores the essential skills that hoteliers must possess to navigate the challenges and opportunities in the industry.
As the legacy systems fade into obsolescence, embracing modern, open API solutions becomes imperative for hotels seeking to stay competitive and deliver exceptional guest experiences. The insights shared in this episode serve as a guiding light for hoteliers looking to leverage technology to elevate their businesses and outperform the competition.
To gain a deeper understanding of how technology can revolutionize your hotel operations and drive success in today's digital age, we invite you to listen to the full podcast episode with Liutauras Vaitkevicius on Hotel Tech Insider. Tune in to discover actionable strategies and innovative tools that can transform your hotel's performance and set you on the path to sustainable growth.